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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Sure, hundreds and thousands of people discovered these before you, but it doesn't even matter – arrive late and knowledgable in style.
Promising review: "This eyeliner is a MUST HAVE. I have been using the Kat Von D Tattoo liner for a while, but I read on BuzzFeed that this liner was an excellent dupe for that. I highly doubted it but ordered anyways, because it was only EIGHT BUCKS. I am never going to back to Kat Von D. Half the price, but exact same performance level. And this is coming from a girl who lines her eyes every day." —Amazon Customer
Price: $5.60
Read my full review of the NYX Epic Liner for more deets.
Promising review: "This is the only thing that works for me. I'm 44 and for the past four years, my skin has been throwing a hissy fit. No matter what I tried, my pores were screaming through my makeup. Makeup sinking into the pores will turn any good foundation into a pool party on your face. Finally a month ago I found No Pore Blem and for me it really works. I have combo-dry skin, weather depending. I do not find it makes my skin oily, but maybe it's not friendly to all skin types, specifically oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup. And of course my pores are barely visible!! I'm happy." —KPak
Price: $13.90
Promising review: "I regularly used the Tinkle facial razors which I thought worked well, but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise dead skin that came off was shocking and oh-so-satisfying. I will definitely be stocking up." —I & S. Stark
Price: $4.99 (for a pack of three)
Over 2k reviewers and 72% five-star reviews can't lie! As with any clarifying shampoo, be sure to follow up with a hydrating conditioner or mask.
Promising review: "Great product! This shampoo removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed fewer styling products to achieve the same results. But be careful not to use this too often as it can dry out your hair. I have long, dark fine hair and I use this about once every two weeks, or once every four to five washes." —Kat
Price: $5.19
Promising review: "This is honestly my favorite product by Skinfood. I have sensitive skin when it comes to exfoliants and most of the time I’m left with large dry patches after using other products. But with this? My skin has never had dry patches after using it, and it also helped get rid of my acne and acne scars!! 10/10 would recommend this!" —Olivia Garcia
Price: $9.49 (also available in black sugar strawberry and black sugar honey varieties)
Promising review: "I saw this in a BuzzFeed article and decided to give it a try. I use it after washing my face in the morning (before putting in any creams) and at night before bed. My skin has cleared significantly and my face smells of roses! Win-win!! Also it doesn't over dry my face so my face has been less oily which is another plus! I'm very happy BuzzFeed didn't lie about this one, lol." —Amanda Cerbone
Price: $9.29 (available in two other scents/varieties)
Check out a BuzzFeeder's full review of Thayer's Witch Hazel toner.
Promising review: "I purchased this based on positive reviews and now know that they didn't even touch how amazing this product is. I was tired of using mascara removers and washing my face and still having makeup on. Well, that problem is now gone. This product seriously does what it says — it erases makeup! I could not believe the way it removed my makeup the first time I used it! I use it for a week, toss it in the wash, and use it again. I was wondering how it would clean up in the laundry, and it always looks brand new. I no longer have to use chemicals to remove my makeup!" —StaceyB
Price: $20 (available in pink, white, and black)
Read one BuzzFeeder's full review of the Makeup Eraser.
P.S. This is our mid-priced pick for best makeup remover on BuzzFeed Reviews!
Besides active 24K gold, these also contain collagen, hyaluronic acid, and grape seed extract! You seriously can't go wrong with these.
Promising review: "I was searching for something to reduce the bags under my eyes from nine years of working nights and four years of raising toddlers. I talked to a friend who sells an expensive brand of face products and just couldn't fathom spending hundreds of dollars on face products. So I turned to Amazon and came across these! They feel amazing on my face and after a few uses, my skin seems less swollen, less discolored, and even softer. They're definitely a bargain at this price!" —Amy
Price: $21.97 (for 15 pairs)
Promising review: "One pad a day keeps all the bad stuff away. This is one of those AHA products that changed everything for me. I couldn't suggest them more. As long as I'm using these my skin will be pretty good, even if I'm tired and skip all my other stuff. Pretty much stopped my hormonal acne in its tracks, and my skin feels way more luminous. If they ever discontinue these I will stock pile cases in my garage 'cause these are just the best!" —Emmaline
Price: $12.95 (for 60 pads)
Promising review (for Hydrating Gentle Cleanser): "I've repurchased twice now. I love this stuff. I was searching for a cleaner like this for years. It's moisturizing, yet doesn't leave a weird film on the skin. It softens my skin. It cleanses my skin without stripping it. The ingredients are very clean. There isn't really a noticeable smell to me, which I like. There are no perfumes, dyes, or other nasty stuff. This has also kept my skin pretty clear, yet it's not harsh at all. It's perfect for my sensitive skin. I can't see myself ever buying or using another cleanser other that this one. I'll rebuy forever and ever!" —Kenah
Promising review (for Purifying Foaming Cleanser): "Wow. I really like this face wash more than I thought I would. I often use face washes for dry skin, but I was dealing with a wave of breakouts and I felt like my other face wash wasn't really working — I used this product for two days, and they were all gone! Honestly my skin feels more soft and refreshed than my wash for dry skin. I really like how the texture changes once applied. I will say that a whole pump is too much for my face. I probably only need half a pump or so. A little goes a long way. I need to do more tests, but seems pretty good at helping get off my stubborn makeup off too!" —Kay
Price: $14.99 each
Promising review: "Hi, my name is Meagan and I'm super lazy with moisturizing my skin. I've always been one to not want to take the time to slather my skin with some lotion that took forever to sink in. I have found the holy grail of solutions!! This lotion kind of has the consistency of conditioner. I turn off my shower and it only takes a minute to apply. I don't even pat it dry. I just throw on my robe and start applying my 'face.' It absorbs quickly and it keeps my skin hydrated ALL day! Love it!" —Meagan
Price: $6.23+ (available in four varieties)
The left photo is of No.23 Natural Beige, which is also the shade I wear! Check out my full review of the Missha Perfect Cover BB Cream for more deets!
Promising review: "I'm not one to review all of my products, but I HAD to review this one. I LOVE the way this BB cream looks and feels. It's creamy, yet light. I think it gives amazing coverage for a BB cream. It gives you just a little glow without being too shiny. I LOVE this!" —Ashley
Price: $7.25+ (available in six shades)
P.S. To get even more out of this shampoo, try pairing it with a cleaning pad (just obvs don't run things like Beautyblenders over it!)
Promising review: "I have tried cleaning my cosmetic brushes with all different kinds of soaps, shampoos, you name it. But this stuff blows anything else out of the water. It has a light clean scent and works wonders in a matter of seconds on even the dirtiest brushes. Every single one of them look brand new! The best part is it is gentle enough to not ruin cheaper brushes and seems to work on organic and synthetic brushes as well. Buy this product. You will not regret it!" —Kota Hurt
Price: $4.79
Promising review: "I have oily, sensitive, acne-prone skin, and have always been wary of chemical exfoliants — most just tend to irritate my skin and make me break out more. I was a little concerned about the price tag, but I reminded myself that the upfront cost would be one-and-done, since there are no brush heads to buy. And honestly, this brush has been worth every penny! After the first use, my skin felt the smoothest it has ever felt! The only (minor) drawback, was that the first week or two, I did see a temporary 'purge' of gunk from my pores that resulted in a temporary spike in breakouts, which other reviewers have mentioned, but this was thankfully short lived. Now after a nearly a month of use, my skin is more radiant, softer/smoother, breaking out less, and I'm even starting to see a reduction in the size of my huge pores, which no product has ever given me before. I also have a better oil balance in my skin. So for me, the results have taken a little time, but have totally been worth the wait! I have been recommending it to all of my friends. Thanks, Foreo!" —Knonymously
Price: $139 (available in five colors)
Read our full review of the Foreo Luna Mini 2 for more info!
Promising review: "I found this gem on the Environmental Working Group (EWG) website. Do you know how hard it is to find a skin product that is safe from dangerous chemicals, gentle on sensitive skin, and that despite all this, still works effectively? It's even harder to find a higher SPF sunblock that meets these criteria. Well, Elta MD has not only delivered on these promises: They offer all this in a formula that looks so natural that it doesn't leave you looking like a ghost or mime. It also applies smoothly to work well under makeup. On top of this, it does not clog my acne-prone pores or dry out my face. It even comes in a tinted version and is made in the U.S.A. What more do you want?? This is my sun protection product for life." —Liz T.
Price: $33 (also available in tinted/clear and non-clear for normal/combo and dry skin versions)
Promising review: "I super suck at eyeliner. I had heard of stamps but was dubious. Fast forward to reading a BuzzFeed post, adding to my wish list, and when I got a gift card decided to give it a go. Result? ONE HUNDRED BAJILLION TIMES WORTH EVERY PENNY. I wish I’d bought them in all three sizes the minute I’d read about them! Easy to use, just line, stamp, and fill in/neaten as desired! The color is smooth and goes on perfectly. Also I have super sensitive skin and the pigment does not bother me! I've had wing envy most of my adult life and I cannot table-flip and shout this products praise enough!! If you’re even considering it just trust and do yourself the favor. It’s fast, quality and so very very worth it!" —Seth Lauritsen
Price: $11.87 (for a pack of two pens, one for each eye / available in three sizes)
Promising review: "This is a very nice product. I use it as a refresher, not with makeup. It is nice and has a lovely floral scent. It's not too strong but relaxing. It offers a nice burst of cooling to your skin. It does not cause my skin to dry out or anything else negative. It has had a minimal, but mentionable, effect on reducing redness from psoriasis." —LLW
Price: $7+ (available in five sizes and varieties)
These babies go perfectly under makeup, if you wear it, and form a ~protection bubble~ around the pimples, so they're not exacerbated by your foundation.
Promising review: "I’ve tried so many brands of pimple spots, and these are hands-down the best on the market. I’m a performer at Walt Disney World, and a clear complexion is required. Last night, I put these on a few acne problems (a small cyst, a whitehead, and a pimple I shouldn’t have picked and has been a bump for about three weeks now.) I just woke up and am writing this review in disbelief. THEY'RE FLAT! Gone! All of them! I could cry I’m so happy. The packaging is also ideal because it allows you to conveniently and easily peel the stickers off without stretching them out or folding them back on themselves. Do yourself, and your complexion, huge favor! Make sure you apply them to completely clean and dry skin." —Caitlyn
Price: $8.50 (for a variety pack of 40 patches)
Check out our full writeup of the Avarelle acne patches for more info!
Promising review: "After using this 2x a week for a month, the improvement is so significant that even my mother (who is very observant/critical of my skin in the way that only mothers can be) remarked on how much better my skin looks. The discolorations are fading, pores are more refined, and stubborn little bumps on the sides of my nose have disappeared. My complexion is smoother and brighter to the point where I can confidently wear a tinted moisturizer instead of full-coverage foundation." —Kitty LeNoir
Price: $12.90+ (available in wine, lemon, and green tea varieties)
Read our full writeup on these Neogen pads for even more info!
Promising review: "HOLY GRAIL PRODUCT. All my life, I've had super weak and brittle nails that would instantly break the second they grew out a tiny bit. This oil has changed EVERYTHING!! I’m shocked. I noticed after about a week of nightly use that my nails are growing (fast) and not breaking." —K. Black
Price: $8.50
Promising review: "I’m surprised by how well this actually works! I truly have coarse, untameable hair that I must half air dry and then blow dry — it’s a science. But this towel really helps the texture of my hair and helps it dry more quickly. Now I can put the towel on when I get out of the shower, then be blow drying in just 15 minutes. Cuts down 'handling' time when it comes to drying!" —Katie
Price: $20.99+ (available in eight colors and patterns)
Read our full review of the Aquis Hair Towel for more info!
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low. Mac, Lorac, Urban Decay... they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Price: $13.06
Promising review: "Love love love! I read about this product on a BuzzFeed article, and I am always a sucker for a good hair tool. I read review after review and really couldn't find a bad thing about it so I bought it as well. It works wonderfully and quickly. I have long, thick hair and this helps me achieve that freshly blown-out look with very little time or effort. It's perfect for weekday mornings when I'm tight on time. I can't find a single thing wrong with this!" —Rachel Concannon
Price: $33.32+ (available in 1- and 1.5-inch sizes)
Read our full review of the John Frieda Hot Air Brush for more info!
Promising review: "I have tried EVERYTHING, but because I am barefoot all the time, my heels crack (gross!!!)...a lot. Sometimes they split open and it can be incredibly painful. I've tried creams, lotions, oils, you name it. Based on the reviews on Amazon, I thought I would give this foot cream a try, because I had recently had a split appear and it was super painful to walk on. After about three days of applying this cream at bedtime, the pain started to go away because my skin was finally soft enough to heal. It leaves a weird residue on your hands after application, which can be easily washed off, but it made all the difference for my normally cracked and dry heels. I notice I get much better results when I use it daily, so if you skip a few days, you'll notice it doesn't work as well. Consistency is key, but it really does work!" —Faith Mendelson
Over 2,000 reviewers swear by it for good hair days!
Promising review: "This is the most amazing hair serum I have ever used in my life. I skeptically tried a sample pack given to me by this lady at the mall, expecting it to just be yet another hair serum. But wow, was I wrong. It smells awesome, the scent lasts all day (as opposed to only about an hour with other serums), and it makes my hair the softest it's ever felt. I can't stop playing with my hair all day long — that's how soft it is. I put this stuff in right before straightening, and it literally cuts my straightening time in half. Not that my hair takes long to straighten anyway (normally about 10 minutes), but this stuff lets me straighten my hair in five minutes, tops. I've tried countless hair serums in the past, and literally nothing compares. I'm completely sold, and I'll be buying this stuff for the rest of my life. Love it." —Holly
Price: $11.99
Promising review: "I turned 30, and bam! Acne. Acne that was all over my cheeks for like five months. I had never had acne and it was the deep, infuriating kind that never comes to a head. I didn’t take photos because I didn’t think this would actually work. The redness was gone after the first use and the bumpiness actually went down, and I only absolutely know this because I scowled at my bumpy self in the mirror before I hopped in the shower. And acne is obviously nothing to be ashamed of — I’m just being overdramatic because I can’t believe this thing off of BuzzFeed worked. Also, I have very dry and sensitive skin with bad eczema." —Becca
Price: $7.93
Just be careful because any longer than three minutes can turn your hair purple! Unless you want a color change. 😎 Also, you can wear gloves to avoid it staining your hands!
Promising review: "This stuff is no joke. It got all the brassy out in one wash! Don’t leave it on too long or it will tint your hair purple. I kept it on four minutes and I had light purple streaks in my hair for a few days! This is the best and most powerful purple shampoo I used. I bought it on a whim after reading a BuzzFeed article with it, the price was great so I figured I’d give it a shot. I’ve tried every purple shampoo, most were crazy expensive and didn’t work half as well. It also doesn’t dry my hair out the way most do. Now this is the only one I will use!" —D
Price: $12
You should dilute the mast with water or apple cider vinegar to get the best results!
Promising review: "Cystic acne: the bane of my dermatological life, and maybe yours too? This clay has helped immensely in keeping it at bay. I do a treatment once a week (since it is a bit time-consuming), but I haven't had any of those awful underground, takes-two-weeks-to-surface pimples since I've started using the clay. Combined with apple cider vinegar, it's immensely helpful for oily, cystic, acne-prone skin. My skin's been so much happier since I've started using it. You need this. Right now." — Cyn Tervention
Price: $10.95
Read our full review of the Aztec clay mask for even more info.
Promising review: "I have tried six different brands of setting spray in the past year. And this NYX matte finish setting spray is by far the best I've used. Yesterday I did my makeup at 5 a.m. and then left town for a big family function and did not get home until midnight. Fourteen hours later and my makeup still looked perfect, like I just finished it! So thrilled with this setting spray!" —Kat Little
A few reviewers say it also helps with scalp psoriasis — meaning it moisturizes the scalp and reduces any dry patches you might have because of it, yet doesn't leave your scalp at all greasy.
Promising review: "I have really thick and long, natural hair that has a hard time staying moisturized. When I first received the hair mask, I was a bit skeptical that the product would be enough for three washes, but was pleasantly surprised to find how much a little bit of product went a long way. I deep-conditioned with heat for about 15-20 minutes and rinsed the product out. And...MY HAIR WAS SO SOFT AND MOISTURIZED, AND MY ENDS LOOKED SO MUCH HEALTHIER. It's been about a week, and my hair has stayed moisturized ever since. 10/10 would recommend." —Riani B.
Price: $12.95
And read our deep dive of ArtNaturals Argan Oil Hair Mask for more info!
Promising review: "I love mascara, and have since the age of 12. I've tried every kind — from low end to high end, from drugstore to department store. Cabaret Premiere by Vivienne Sabo is the best mascara I've ever used in my entire life. The brush is small and easy to manage and the formula glides on evenly and coats each lash, making my eyes look bigger than ever. This is the product to buy." —gstella4
Price: $11.40
Promising review: "The real hero of every music festival. I wore (and shared with friends) at a very hot, sweaty Bonnaroo with ZERO CHUB RUB. This has zero odor or stickiness, and lasts a long time. I'll bring it with me anywhere I might be sweating and walking in shorts or a skirt. A must-have for the summer." —Kelliente
Price: $8 each (anti-blister balm and anti-chafe balm)
Check out our full review of Body Glide.
According to their Instagram, the Wet Brush induces 45% less damage to your hair and 56% less effort (as in, you actually combing through it).
Promising review: "I don’t know what kind of sorcery was used to make this brush, but this is the best brush I’ve ever owned in my 31+ years of having long, tangly hair. My hair is fine but I have a lot of it, and it’s currently super long. Other brushes either rip through it and pull out chunks or just graze over knots and don’t address the problem. This brush somehow goes through knots smooth as butter and gets rid of them, and I’m not left with a full head of hair in the bristles afterwards. Just buy this, seriously! —Kate K.
Price: $5.11+ available in 10 colors)
Read more in our writeup on the Wet Brush for more deets!
Promising review: "This is the third time I have purchased this soothing aloe gel, and we have completely used up six tubs total. My whole family loves it. The product is great for dry skin all year round. It absorbs quickly with no sticky residue. My dad has a mix of eczema and (bad) psoriasis. He started using the aloe to help calm and hydrate his skin. It's not a 100% fix but this aloe is better or just as good as any of the over the counter, high-priced lotions on the market. There is no fragrance so it does not cause any further irritation to the skin. My son does crew and this product is fabulous for calming his sunburn. I would highly recommend it. It's all natural and multi-purpose." —Doreen Smith
Price: $6.50
We BuzzFeeders love it too — check out two reviews that rave about its dry skin–relieving properties (#1) and, of course, how it provides sunburn relief!
Promising review: "I saw this on a BuzzFeed article and figured I could risk $15 on a product. And holy cannoli I am so glad I did. Within 2 days (2 DAYS!!!) of using this on my face, I saw a difference. I have extremely sensitive, easily irritated skin. As a result, I generally have redness on my cheeks and nose all of the time. I also have a tendency to get cystic acne bumps that take weeks to dissipate. NOT ANYMORE!! Those bad boys vanish within a couple days and are nowhere near as painful and visible. The redness is gone, my pores are smaller, there are no little bumps of uneven sin, my skin tone is even, and my face and neck are astonishingly soft. Like, watch out baby butts, there's a new standard for softness around here. And the natural glow it provides? Remarkable! I use a nickel sized amount on my face and neck at night. And 3-4 drops of my face in the morning before I put on makeup. It absorbs easily, doesn't make me feel greasy, and is quite possibly as close to a magic potion as I have found. I've even got my boyfriend using it and his eczema is the best it has been in years. If you're in doubt, don't be, BUY THIS." —Emily
Price: $14.95
Read our full review of Radha Rosehip Oil to learn more!
Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Opalex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson
Price: $7.97
Check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!
Promising review: "I was very hesitant to buy this but after seeing a review on BuzzFeed, I knew I had to try it. I have long hair, around 30+ inches. Since it is so long and heavy, it is hard for me to hold a heat curl, plus I try to avoid any heat products to prevent damage. I set my hair at night before bed. I dampened the hair before setting it in the curls. Once all set, I wrapped it up in a scarf. The end result was beyond my expectations: natural-looking curls. The curls held up all night, and the next morning they were still holding strong." —Amazon Customer
Price: $12.99 (for a pack of 42)
Read our writeup on these Tifara Beauty Flexible Curling Rods for more info!
Promising review: "Laura Mercier dupe! It's perfect!!! It comes with so much product, and the puff it comes with is pretty handy. The application is smooth and great for baking. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me. GOD BLESS." —Andrea
Price: $5.97+ (available in seven shades)
Read our full review of Coty Airspun Loose Face Powder for more info!
Promising review: "I have had this for five years, and it still works amazingly well. I use it so much that people don't know my hair is naturally straight, and I get compliments on it all the time. I have both sizes, but I like the smaller one better because even though this really holds a curl, it slowly falls out on my stick-straight, heavy hair and the smaller one allows the style to last an extra day (so three days instead of two days, that's how magical this is). Honestly, I can not believe how well this works and how longs it's lasted for how cheap it is. I bought this on a whim (cause it's only $20!), and it is one my greatest purchases of all time." —Madison
Price: $22.80+ (available in two sizes)
Promising review (for the above photo): "I developed a dry, patchy area on the side of my mouth, but figured it was just some dry skin due to winter. After a week it spread to my chin and other side of my mouth. I thought it would go away on its own, but then three weeks passed. I tried moisturizers and coconut oil, but nothing worked! I was frustrated and embarrassed by this patchy, scaley skin on my face! As a last ditch effort I tried CeraVe and it worked! It was much better after two days! It's now a month later, and it's still gone!" —Kathleen
Price: $14.31
Reviews have been edited for length and/or clarity.