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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
A mix of cheap and splurge-worthy beauty that are worth the *payoff*.
Promising review: "I have NEVER been able to give myself a nice blowout until I got this! I would dry, then straighten, then use a curling iron. On my first try with this tool, I was able to get gorgeous, soft hair in about 20 minutes. Amazing!" —Rachel S.
Get it from Amazon for $38.99+ (available in four colors).
Promising review: "I am apparently hard on all nail polishes. A typical DIY manicure would last a day or two before chipping. I have tried MANY top coats and DIY gel solutions, but read recent reviews on Seche Vive gel top coat and thought I would try it. I was surprised. I did my nails on a Thursday and they lasted me through Tuesday before chipping. This was pretty amazing." —Mommy May
Get a pack of two from Amazon for $9.48.
To learn more about why a BuzzFeeder now swears by this, check out "I Tried The Seche Vite Top Coat That Claims To Really Make Your Manicures Last Longer, Here's What Happened".
This baby's fade-, melt-, crack-, and run-resistant finish has earned 8,801 five-star reviews so you know it's worth the $$$! AND its pigmentation demands the word "black" to be redefined — it's that satisfyingly dark. Plus it's cruelty-free!
Promising review: "This is the best liner EVER. I went to Sephora to purchase this after I saw all of the great reviews on here — you chicas were right, this liner is phenominal. The tip allows very detailed and precise lines; it's very easy to make a subtle thin line or even a cat-eye. It lasts, too. I wore it on a hot humid New York day where I was helping host a gathering and this did not budge not one bit." —lovelivelaugh
Get it from Sephora for $20 (available in two shades).
To learn more, check out "I Swear, Even If You Suck At Makeup, You Can Master The Cat Eye With This Liquid Eyeliner". And! See what won best liquid eyeliners on BuzzFeed Reviews.
Promising review: "This is a great product! It removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed fewer styling products to achieve the same results. I have long, dark, fine hair and I use this about once every two weeks, or once every four to five washes." —Kat
Get it from Amazon for $4.74.
Promising review: "This is the toner that convinced me that toners are worthwhile. My skin is very fair and tends toward splotchy redness, especially after cleansing. I apply this toner after double cleansing and I can watch as the redness recedes and my skin becomes smooth and even. It’s the one part of my routine that I never skip." —Amy K.
Get it from Soko Glam for $19.
See what won best toners on BuzzFeed Reviews.
Just don't use it for more than three minutes (once a week), because then your hair will turn lavender (unless you're into that, which some reviewers are!!!).
Promising review: "I have platinum blonde hair and harsh water. My hair easily gets discolored no matter how little I wash it. I have used a number of high-end purple shampoos and thought they were all great quality. Until now. I didn't realize what I was missing in my life. I left this shampoo on for maybe three minutes and now my hair looks freshly-toned to an icy blonde. I'll never live my life again without this shampoo." —Amazon Customer
Get it from Amazon for $13.64+ (available in three sizes).
For more info, check out "If You Color Your Hair Blonde, You Need This Purple Shampoo".
Promising review: "I typically hate lipgloss, but this lip gloss is not sticky at all and is actually so smooth! The color pops nicely and it makes your lips appear fuller and smoother. It also lasts ever eating and drinking. I’m usually a huge matte lipstick person, but I fell in love with this gloss." —Rachel
Get it from Amazon for $18 (available in six shades).
Haus Labratories' eyeshadow sticks were one of Oprah's favorite things (v important)! Check out that and more in "24 Of Oprah's Favorite Things You Can Probably Afford Even If You Aren't A Billionaire".
Promising review: "I cannot do makeup to save my life, but this made it so easy to learn how to make my brows look amazing (I have next to none). It looks natural and makes it so easy to get the shape and fullness I want. Plus, there is no transfer, flakiness, or smearing." —Kim
Get it from Glossier for $18 (available in three shades).
To learn why a BuzzFeed editor and her lil' brows love this, check out "Just 10 Things You'll Want To Try In July".
Promising review: "I am totally blown away by this product! I have been consistently using a more expensive powder for about six months, and was dissatisfied with the fact that my skin appeared oily by the end of the work day. By 5 p.m. I have been wearing my makeup for about 10 hours. I also live in a warm climate and have oily skin. By the end of my work day using this powder, my face is still very matte! I am THRILLED! This way outperforms the other powder and is 13% of the cost. I can't believe it. I'm never going back." —AlexisJulian
Get it from Amazon for $5.67+ (available in six shades and two sizes).
To learn more, check out "This $6 Face Powder Will Actually Make Your Makeup Look Flawless".
Promising review: "I do not understand the science behind these tiny miracles, but they have changed my life. I spent my work day looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were shocking. Not only is it grossly satisfying, but it saved me several days of walking around with scars on my face, because my previous method of dealing with them was to pick, pick, pick." —Amazon Customer
Get a pack of 36 from Amazon for $11.88.
Promising review: "WOW! I’ve had a tough spot of big cystic pimples that wouldn’t dry out or get any smaller no matter what I did. I wore one of these overnight. The next day one of the pimples was completely white and gone in a few hours and the other was significantly smaller and is now almost gone. I’ve used many spot treatments before, but I LOVED this one. Definitely buying more! And I loved the microneedles it has, really think that’s what made such a difference!" —cassiefernandez
Get a pack of six from Sephora for $18.
Promising review: "I have religiously used Diorshow Black mascara for the past decade. I decided that I no longer wanted to spend $30 on mascara, so I decided to venture out a find a more affordable brand. After reading the reviews on Amazon, I decided to purchase this product. The brush is small, which makes it easy to work both the top and bottom lashes. The product itself it thick enough to make a noticeable difference on my lashes, but not too thick that it looks clumpy. I have had no issues with the product running either, and I tend to rub my eyes frequently." —Denay
Get it from Amazon for $9.95.
See what won best waterproof mascara on BuzzFeed Reviews.
Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT, PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads-up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer
Get it from Amazon for $11.99.
To learn more, check out "Thousands Of People Say This Serum *Actually* Has Helped Their Dry And Frizzy Hair".
Promising review: "I'm not usually a fan of matte lipsticks, but these are just gorgeous. They don't make your lips feel dry, the color lasts for ages, and although they are matte, they don't look flat and boring. The pillow talk nude goes with everything — great for both day and evening. The packaging is beautiful too, as usual from Charlotte Tilbury." —cathy99
Get it from Nordstrom for $34 (available in 12 shades).
See what won best matte lipsticks on BuzzFeed Reviews.
They can be used wet or dry, and have three sides for different effects: its pointy top is great for contouring eyes and lips, the slanted edge for blending setting powders and covering your under-eyes, and the flat bottom for applying makeup to the larger areas of your face, like your forehead, cheeks, and chin.
Promising review: "Woah! This sponge is revolutionary. I’m a sponge snob and will never go back to any other sponge. Let’s just say, with my old brand, it would take a full pump of foundation to cover my car wrecked face. With this sponge, I tried my full pump and ended up being covered in more layers of foundation than I could count. Learned my lesson and only have to use 1/4 of a pump with this sponge, because it doesn’t soak your foundation up like other brands." —Lexi
Get a pack of four from Amazon for $11.99+ (available in two sizes and three colors).
You'll get nine amazing products (that are usually much more expensive when bought individually!):
— Travel-size Smashbox foundation primer ($15 retail)
— Full-size First Aid Beauty hydrating mask (not yet available anywhere else!)
— Full-size Saturday Skin whipped moisturizer ($57 retail)
— Travel-size Glamsquad finishing spray ($12 retail)
— Full-size Kevyn Aucoin eyeliner ($35 retail)
— Full-size Bumble and Bumble oil primer ($28 retail)
— Travel-size Amika hair mask ($12 retail)
— Glamglow Bubblesheet mask ($9 retail)
— CoulourPop matte lipstick ($6 retail)
Get it from Birchbox for $62 ($200+ value).
To learn more, check out "The BuzzFeed X Birchbox Splurge-Worthy Beauty Box Is Here, And You Might Have To Have It".
Did I mention it's all-natural and cruelty-free?
Promising review: "This stuff is great. I had never cleaned my brushes before (gross, I know) and this stuff got them so clean so fast. I didn't even remember most brushes were two-toned because they were all makeup colored for so long. I can't believe the nastiness that came off my brushes. I was putting all that old stuff all over my face!" —Echo
Get it Amazon for $5.99.
To learn more, check out "I Tried The Makeup Remover With Over 1,000 5-Star Reviews From Amazon To See If It Really Works".
Promising review: "I regularly used the Tinkle facial razors which I thought worked well, but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise dead skin that came off was shocking and oh-so-satisfying. I will definitely be stocking up." —I & S. Stark
Get a pack of three from Amazon for $4.74.
Most reviewers use the Gigi Wax Warmer ($25.45 on Amazon) to heat up the beads! You'll also need applicator sticks ($7.99 on Amazon for a pack of 100).
"My frequent trips to European Wax Center was costing a lot of money, so I decided to get serious about self-waxing. I purchased a soft wax that you use with the strips, and then this. I really had a hard time getting my armpits done with the strips. They peeled off my skin, and required multiple passes. It hurt so much, and I was sure I'd never be able to do it. Last weekend, I decided to try the hard wax, and it was so easy that I just started waxing other parts of my body like my legs, upper lips, bikini area, and stomach strip. I did multiple passes, and it handled it all perfectly. I'll reserve this wax for my face, and underarms since I got no discomfort, and so far no ingrown hair using this wax. I will definitely be repurchasing." —JinxPhoenix
Get it from Amazon for $22.55.
To learn more, check out "Thousands Of People Swear By Cirépil Wax For Painless Waxing And Saving Money".
Promising review: "I developed a dry, patchy area on the side of my mouth, but figured it was dry skin due to winter. After a week it spread to my chin and other side of my mouth. I thought it would go away on its own but then three weeks passed. I tried moisturizers and coconut oil but nothing worked! I was frustrated and embarrassed by this patchy, scaley skin on my face! As a last ditch effort I tried Cerave and it worked! It was much better after two days! Its now a month later and its still gone!" —Kathleen
Get it from Amazon for $14.31.
Promising review: "After many years using Kiehl’s products, my skin started to need more than just my facial cream. My skin was looking very dull, sallow, and extra dry this winter. I started adding this product in the morning. After a couple of weeks there is such a visible difference. My skin looks and feels so supple, fully moisturized but not greasy, and smoother with a healthy color. It's so gentle on my sensitive skin." —Kiehl's Customer
Get it from Kiehl's for $47.
It's recommended to hold down the eyelash curler for three to five seconds, then pulse halfway down the lashes three times — one second per pulse.
Promising review: "I have had many eyelash curlers over the years, at varying prices, but this is the best one ever! My last lash curler was twice the price and this is 1000 times better. The product is very well made and I love the rose gold. It will be my only one for the rest of my life." —Amazon Customer
Get it from Amazon for $8.99+ (available in three colors).
It even treats split ends! Look I know this is pricey, but my jaw is still on the floor from seeing its unbelievably effective results. So it's WORTH IT.
Promising review: "So my hair is really bad. I've dyed it one too many times and now I'm letting it heal. My hair used to be at my hips and I cut it all off up to my shoulders to get rid of as much dead hair as possible. And I still had a few inches of damaged hair. So whenever I take a shower, my hair is always a rat's nest afterwards. And then once it dries, it's coarse and frizzy at the ends. I used this mask for the first time tonight. First off, let's just get this out there. It smells amazing! Now straight to the point. Once I put it on my hair and brushed using the tangler I could feel it instantly working. I let it sit for 10 minutes and rinsed my hair. And oh man, my hair felt incredible just being rinsed. I towel dry and air dry my hair, I don't use a hair drier. But I was able to easily brush my hair with no struggle. I am in awe. I have tried multiple types of conditioners and leave-in conditioners, hair treatments, and hair masks to try to revive my hair. I am so happy I have found this. This is my new go-to for hair treatment!!" —Mollie Cruel
Get it from Amazon for $49.50.
Check out a BuzzFeed editor's full raving review in "7 Game-Changing Beauty Products You'll Love Upon First Application" (#2 in the post).
Promising review: "This is the best under-eye concealer ever. I am 67-years-old and have tried them all. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty
Get it from Amazon for $7.94+ (available in 12 shades).
Check out a BuzzFeeder's full review on why she loves this concealer in "Just 8 Maybelline Products We Really Love" (#4).
Promising review: "I bought this because I feel so insecure about my teeth. They are pretty yellow, because I am a heavy coffee and tea drinker and my boyfriend has yellow teeth because it's genetics. I bought this because it's much cheaper than the whitening strips and thought if it doesn't work then it was $22 and I'll return it. We've been using it for about five days now and we both have noticed that our teeth brighten a shade or two. They aren't white, but for only five days this product is amazing! It's easy to use, the taste doesn't bother either of us, and it's easy to travel with. I would recommend this product to anyone." —cmull93
Get it from Tarte for $22.
See why this won best lowest-priced teeth whitener on BuzzFeed Reviews.
Btw, this is used by both people with oily and dry skin (and is safe for sensitive skin!) — it counteracts oil overproduction with natural hydration *and* gently restores moisture to parched complexions.
Promising review: "It works so well! I've been using the hyaluronic acid for about two weeks now, and my skin has felt full and smooth ever since! It also seems to have reduced oil production and eliminated the formation of whiteheads; I credit that to this helping my skin retain water and not having to produce so much oil." —J. Morris
Get it from Amazon for $10.40
Promising review: "I LOVE this lipstick. It goes on more like a balm (which I like, because you don't have to worry about how crisp your edges are) and it doesn't dry you out. If it starts to fade after a while you can freshen it up with lip balm. I only have to reapply the actual lipstick after about five to six hours. The color is perfect. It's pink, but not florescent pink." —April Schlauger
Get it from Amazon for $15.94 (available in eight shades).
Check out a BuzzFeeder's full review in "7 Game-Changing Beauty Products You'll Wish You'd Tried Sooner". And! See what won best matte lipsticks on BuzzFeed Reviews.
Promising review: "I bought these after I saw an Instagram post about how easy they were to blend. It was right! They're easy to blend, and great for building color. I bought two one matte and one with a little shimmer love them both and plan on adding more to my collection." —ChristinePlus
Get it from Nordstrom for $29 (available in 17 shades).
Promising review: "I am in LOVE with this facial scrub. I’ve had this for almost two weeks now and I love the way my skin is glowing! I have sensitive skin so I have to really be careful with the products I choose. Even after one use, you start to see a difference. It moisturizes, exfoliates, and leaves your skin smooth. I didn’t even need to apply a moisturizer afterwards! Definitely a must-have!" —Mizza C.
Get it from Amazon for $8.49.
Promising review: "This is by far the best eyeliner I've ever used. I simply love the ease of this liner. If you are someone who has trouble applying liner, this is your product. When we get older, it is harder to find a product that is easy to apply, looks good and stays looking good all day. This is your product. It glides on easily, is a liquid so there is no pulling of the eyelid, stays on, and you can put it between the lashes, under or on top of them with ease. This is one product that I will continue to order over and over and over. I love it." —Kindle Customer
Get it from Amazon for $23 (available in four shades).
See what won best liquid eyeliners on BuzzFeed Reviews.
Each of the three shades is a three-in-one palette for blending, highlighting and tinting of both your lips and cheeks.
Promising review: "I loved this! It's my favorite of the Undone Beauty products! When applied to the cheek it makes you look super rosy and fresh and I received so many compliments on my makeup when I wore this for the first time. It applies much more matte on your lips, but makes for a great base underneath gloss or other lipstick. It reminded me of a much more expensive cream blush. This is the best buy!" —cecily knee
Get it from Amazon for $10 (available in three shades).
Promising review: "I have extremely oily and acne-prone skin and I’m so obsessed with this moisturizer! A little goes a long way so the price is not so bad. I use under my make up in the morning and before I go to sleep at night. It doesn’t break me out at all (which for me is most important) and does not make me oily. It’s legit heaven on your face. I’ve bought this moisturizer about four times now and I will keep buying it." —kg1213
Get it from Sephora for $22+ (available in two sizes).
Promising review: "I have scrubbed the center of my forehead for months but the 'field of black dots' just remained no matter what. So finally I decided to give this a try. I followed instructions exactly (removed after 10 minutes) and after I peeled it off I looked and not a dot in sight — until I looked at the strip! That looked like a forest with all those 'dots' standing up on end. Highly recommend!" —David G.
Get a pack of 14 from Amazon for $7.14 (available in four styles).
To learn more, check out "These Amazingly Satisfying Pore Strips Are A Cult Favorite For A Reason".
They're even all-natural! They're made from 100% natural linen fibers with organic bamboo charcoal to keep you nice and fresh all day.
Promising review: "I've had oily skin my whole life and have used countless types of oils blotting sheets because they're life savers. THESE ARE AMAZING. They're a great deal, big sheets, and they pull out one at a time so easily. I'll never go back to other brands. Give these a try — they're completely worth it. They work well and are easy to use. I have no negative things to say at all." —Kelsey
Get a pack of 100 from Amazon for $6.60.
AND it's available in 30 shades, so it's easier to find one that actually looks natural.
Promising review: "For all of you lovely makeup lovers (like myself), this stuff is amazing! I honestly thought I was going to get ehh ok results especially because I usually conceal with a peach/orange color correcting concealer for my under eyes and acne scars, because they're quite a bit darker than the rest of my face. I also normally set with a powder before applying my foundation over the top but I wanted to see if this was good enough on its own and it is. I didn't set it or my foundation and after shopping for hours in the Texas heat, there weren't any creases or patchy blotches. I love it." —Kimber Rosee
Get it from Amazon for $7.54 (available in 30 shades).
PLUS! These are cruelty-free, and the capsules are vegan-friendly and biodegradable!
Promising review: "I'm in love with this product! I have complicated hair. It’s super curly, but very thin. I’m always searching for hair products that work for my hair type. Most products for curly hair tend to weigh my hair down and make it look greasy. But Remilia does the complete opposite; it has added shine and volume to my hair. It's actually defined my curls and given them more bounce. I’ve been using this product straight for almost two months and I’m hooked! Each cap contains a perfect amount of serum whether I wear my hair curly or straight. I usually use half of it when my hair is towel dried and then the rest before I straighten for extra heat protection. Or I’ll use it for extra shine and frizz control once my curls have dried. I’ve seen a big transformation in the health of my hair since using this stuff and I’ll definitely be back for more!" —Destiny
Get a pack of 30 from Amazon for $23.95.
Plus, this is a favorite among those with sensitive skin because it's SUPER gentle!
Promising review: "I have hormonal acne and oily skin and this is the only cleanser I’ve used for the past year and a half in combination with other Obagi products and my skin has never looked better. Breakouts are definitely less frequent and oil is kept under control." —Dermstore Customer
Get it from Dermstore for $43.
Just twist them to your liking (a loop, C-, or S-shape)!
Promising review: "As someone who colors their hair, I am constantly on the lookout for ways to style my hair without further damaging it. I therefore try to stay away from heated methods of styling hair as much as possible. I prefer heat-less methods like this, because the curls seem to set for longer and stay bouncy. Let me preface by saying this: the 'before' photos of my hair were taken after having the curlers in my hair for only two hours. I have pretty thick hair and was looking for a casual, wavy look...the fact that my hair took to curling in such a short period of time is AMAZING!! I also love the fun assorted colors." —kiana
Get a pack of 30 from Amazon for $7.69+ (available in two styles).
To learn more, check out "Hundreds Of People Use These $8 Twist Rods To Get Perfect Heat-Free Curls".
Reviewers say you can also use this after shaving!
Promising review: "This stuff is AMAZING. You would never believe it, but it works wonders. One of the worst parts of summer for me is razor burn and chafing/irritation, particularly at the beach when the hair follicles on my legs dry up from the saltwater. This stuff prevents ALL of that. No bumps, no pain, nothing. The best part? It doesn't matter when you put it on. Before you shave, after you shave, even when you're not shaving, going to the beach, getting back from the beach, etc. It just always works." —Claire
Get it from Amazon for $13.29+ (available in two sizes).
To learn more, check out "This Magical Product Will End Ingrown Hairs And Razor Bumps For Good".
Promising review: "This oil is amazing!! It has evened out my skin tone, balanced my oily and dry patches, and cleared up all blemishes all in only two weeks of use. This is the best my skin has ever looked. Everyone needs to use this oil!!! This has made such a difference with my skin that friends and coworkers are even noticing." —Alyssa
Get it from Amazon for $14.95.
To learn more, check out "This Facial Oil Will Solve All Your Skin’s Problems". And! This is "certified organic", which you can learn about in "Here's What "Certified Organic" Actually Means".
Promising review (for A.C. Dressing): "I rarely find sheet masks meant to treat acne. I was recommended these at a brick and mortar beauty store in Boston and repurchased them on Amazon. I don’t know what is so special about these but they absolutely help with my acne. Each mask has a little sticker-style image on the cheek. This has the added bonus of helping you figure out which side of the sheet mask is meant to touch your skin. Helpful!" —Author Sable Sylvan (Heather Davies)
Get them from Amazon for $9.95+ each (available in 11 formulas).
Promising review: "This is worth the high price! I have long, very thick hair that I've always struggled to style on my own. I saw a demonstration in a London department store and knew I needed this. My favorite qualities are how FAST this dries my hair. And how SMOOTH it makes my hair. I have naturally wavy hair that I've straightened with GHD's since 2001. With this dryer, it's the first time I've been happy with my natural waves. I attribute this to the fact that this dryer seems to work out all the frizzy-ness in the drying process. Love this and would buy again!" —LillacSkies
Get it from Sephora for $399 (available in three colors).
See why this won our splurge-worthy pick for best hair dryers on BuzzFeed Reviews.
The reviews for this post have been edited for length and clarity.