It’s not often you hear people describe using a budget blow dryer with the phrases “beautiful,” “amazing,” and “silky soft” — but the Lee Stafford Coco Loco hair dryer had our testers screaming those very words!
With three heat settings, two airflow speeds, and a cool-shot button — which helps lock in your look with an ice-cold blast, since hair sets as it cools — it’s an especially optimal pick for those with thin or dry hair or concerned with preventing heat damage. As one tester with thin hair noted, “This was the perfect way to dry my hair quickly without adding too much heat in the process.” As for this blow dryer’s quirky name, you can credit its coconut oil-infused grille (yes, coconut oil, the cult-status cure-all oil that millennial shopping lists are made of). In addition to more recent studies touting its antioxidant properties and possible connection to preventing Alzheimer’s, coconut oil has been used for centuries for its moisturizing capabilities.
While this hair dryer isn’t going to take the place of, say, a moisturizing treatment, our testers — particularly those with curly hair — agreed that their hair did indeed appear softer, shinier, smoother, and healthier after using it. Our textured-hair tester noted that this hair dryer checked off almost all the boxes on her list: It was lightweight, gave good heat, and had a pretty design. The only place it fell short was that it doesn’t come with a diffuser; so make sure you have a compatible one on hand to help manage your curls. (Here’s an affordable one we can recommend.) The coconut oil–infused grille is said to last two to three years, but ultimately this depends on how often you use the hair dryer. Once the oil is used up, it can’t be replaced, but you’ll still have a pretty powerful dryer to dry your locks with — and that’s a good run for $25.
The Coco Loco is easy on the arms: One of our testers swears it was “super easy to hold and felt like it weighed 2 ounces.” It’s easy on the eyes, too — its pretty, pearlescent pink hue with rose-gold accents blew its competitors out of the water in the aesthetic department. The cord, while not retractable, is average in length at 5 feet.
One caveat: Compared to other hair dryers at similar price points, the Coco Loco is quite loud, so those with light-sleeping roommates and partners, beware! But what it lacks in indoor voice it more than makes up for in efficiency. On average, all of our testers (including those with thick and curly hair) experienced an impressive dry time of under 15 minutes.
If you’re in the market to level up your current bargain blow dryer, the lightweight, powerful, and super-cute Lee Stafford Coco Loco is our top pick for a smooth, healthy finish for a range of hair textures.