Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Feel free to tip yourself.
The heat ranges from 145 to 450 degrees so you can control the temperature.
Promising review: "I purchased this flat iron simply based on reviews and I am soooo glad I did! I was skeptical about the size since my hair is so thick, but I can literally do ONE pass and I’m done! My hair always comes out silky straight and flawless! It's most definitely worth the purchase!" —Ariel Woods
Get it from Amazon for $39.89
It has two heat settings plus a cool setting, as well as nylon- and ball-tipped bristles to gently detangle while creating volume.
Promising review: "I am no professional hair stylist, nor do I have time to do my hair everyday (mommy of two) but I must say this blow dryer curling brush makes getting ready so much easier. I like my hair to have a lot of volume (I have thin hair) and my layers to show so this look is easy to achieve. I just sectioned my hair in small pieces, used this tool from my roots to the tip, then from the tip curled up (inwards) and rolled the brush around and out to keep the curl. I would recommend this product to anyone looking for a nice easy blowout!" —L
Get it from Amazon for $34.99+ (available in two sizes).
To learn why a BuzzFeed editor recommends this, check out "Your Hair Struggles Are Over Thanks To This Magical Hot Air Brush".
Promising review: "It took me a few months of trying this product to write this review. I am absolutely IN LOVE with this shampoo and this whole company! I have horribly dry hair with split ends and frizz, and I honestly only tried this product because I’m being more conscious of my carbon footprint, so I didn’t have the highest expectations, but I have been blown away! It lathers well, smells neutral, and keeps my hair soft, lightly moisturized, and slightly volumized. I was worried that going without a hair treatment or leave-in conditioner would leave my hair dry and easily damaged, but I’ve found my hair naturally falling the way it’s always wanted to, but with bounce, shine, and volume." —B. King
Get it from Amazon for $17.99 (available in three formulas).
Just don't use it for more than three minutes (once a week), because then your hair will turn lavender (unless you're into that, which some reviewers are!!!).
Promising review: "I never write reviews, but this shampoo is amazing. I always struggle with brassy tones almost immediately after getting highlights and I can never find a good no-yellow shampoo until now. My stylist recommended this and it did not disappoint. After leaving it on for about four minutes, my hair looks like I just got it done professionally again. It does still leave hair a bit dry, but not as dry as some other purple shampoos. I plan on using this once a week at least to help keep my perfect tone between highlights. 100% recommended to anyone who struggles with the brass!" —Kassandra
Get it from Amazon for $13.85+ (available in three sizes).
For more info, check out "If You Color Your Hair Blonde, You Need This Purple Shampoo".
Promising review: "OMG, I never write reviews, but this product has given me SO much joy! I have been coloring my hair for 30 years and I always hate sitting in the salon, the chemicals, and the bill! I needed to get my hair done (full foil highlights) and my two regular hairdressers were not free, so I went online to do some research. Every reviewer loved this product so I decided to try it. Four morning spritzes later, and my hair looked like I just got out of the salon! I use a couple sprays every couple weeks, and I haven't been back to the salon for months! This is a seriously cool product! You don't need too much, but if you get any brassiness, you can use the John Frieda purple shampoo ($9.19)." —Lisa Mchugh
Get it from Amazon for $8.69.
To learn more, check out "John Frieda's $7 Lightening Spray For Blonder Hair Is Cheap, But Has Impressive Results".
Promising review: "I had an allergy in my scalp 10 months ago that made the back of my head bald. I was really desperate to try a hair-growing product to bring my hair back. I read online and found out castor oil is one of the greatest products for hair growth, but there are lots of castor oil brands. I tried this product because of the good reviews, and ingredients because my scalp was really sensitive. My hair became softer than before and thicker, and one bottle of this castor oil lasted almost a year!" —AmazonCustomer
Get it from Amazon for $15.95.
Promising review: "This is a great product! It removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed fewer styling products to achieve the same results. I have long, dark, fine hair and I use this about once every two weeks, or once every four to five washes." —Kat
Get it from Amazon for $5.19.
It heats up in 60 seconds (up to 410 degrees) and has a non-slip handle and insulated barrel tips for safety.
Promising review: "I love my three-barrel curling iron. I'm one of those who cannot for the life of me figure out how to curl my hair with a single barrel or a straightener. My hand just does not want to cooperate or maybe my brain is overthinking it so this three barrel curling iron is a game-changer for me. I have super straight hair, so straight that air-dried is a suitable style for me. I've always wanted to be able to curl my hair and this has made that possible! My waves are beach-y and I've received tons of compliments from friends and coworkers." —Brittany
Get it from Amazon for $38.99.
It's packed with protein, Ceramide 3, and collagen so it can work quickly to get your hair shiny and soft.
Promising review: "My hair used to be really shiny. Then I had purple hair for a year, followed by blue for six months. My stylist had to bleach the beejeebers out of my hair to remove all of the funky colors. Ever since, my hair has been dry, crispy, and definitely not shiny. This stuff really makes a difference! I used it maybe 10-14 days ago, and I just redid it tonight. After shampooing, I towel-dried my hair and then put a big blob throughout my long-ish hair and clipped it up. I left it on for quite a while, just puttering around and getting chores done. Then I rinsed it and my hair feels soft and looks much shinier. I will keep using this as long as I need to (it will take a few years to grow out all the damage while maintaining length). I'm really glad that I read that article and bought the product" —SHANNON FRASER
Get it from Amazon for $7.50 (available in two formulas).
Check out a BuzzFeed editor's full review in "7 Game-Changing Beauty Products We're Currently Obsessing Over".
Promising review: "I’ve suffered with a dry, flaking scalp for about a year now (pretty much started when I was pregnant and hadn’t gone away). I finally read somewhere that exfoliating the scalp might help, but I was hesitant because years ago, I had a shampoo brush and it was very rigid, the bristles were fine and close together, and it made my hair a tangled mess. Anyway, I saw this shampoo brush and it looked a lot more flexible so I thought I’d give it a try and HOLY MOLY my flakes are gone! It’s made out of a silicone-type material and the little 'bristles' are flexible but still get the job done. I can literally brush my hair with shampoo in and it doesn’t get tangled. It’s amazing. Not only do I have zero flakes now, I feel like using this does a way better job at working the shampoo in and getting your hair and scalp really clean. I have super thick hair and no matter how much shampoo I use or how long I scrub my hair, I felt like the back, underneath part of my hair would sometimes stay dirty. This brush gets all that." —Meg R
Get it from Amazon for $7.98+ (available in three colors).
Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! It's so easy to use and it stays better and looks smoother than stiff hairspray." —Jill Stilfield
Get it from Amazon for $7.99.
Promising review: "I wanted my hair to be natural, but wanted to blend my color more naturally with my silver without chemicals or fake-looking colors. After applying dry and leaving on until product dried several times, before each shampoo (2x/week for me), I’ve achieved full, natural-looking color and healthy, natural hair. WOW. This lasts over two weeks. It doesn’t fade quickly. I am in the sun all day hiking and working on my vehicles and yard. The in-between levels look rose gold, which is beautiful and totally IN STYLE! I now have the option to color or not. I’m going to have to stock up on this product." —Jennifer Jones
Get it from Amazon for $11.99.
Promising review: "I have a very itchy scalp, and I also have low porosity hair, so product buildup happens quickly. This product is amazing at cleaning my hair and keeping it moisturized while no product buildup. I was consistently itching my scalp throughout the day and heavily at night, to the point that it was keeping me awake. My scalp is never itchy anymore. I'll use this once or twice a week! That's it. My boyfriend also has a dry scalp and loves, it too. I've never used a product so smooth and effective." —Amazon Customer
Get it from Amazon for $9.99.
Promising review: "These are an amazing fit. I didn't think I was going to like them and, in fact, I love these. Now I can change my look whenever I want. I got the dark brown and they fit 100% to my hair color. I already recommended them to all of my friends. They love them, even my boyfriend thought they were real! This product is awesome." —paola
Get them from Amazon for $6.99 (available in 22 shades).
Promising review: "This shampoo is awesome. I used this wet and it gave my hair a slight pink tint. The next time I applied it to dry hair in pieces to see if it would be more vivid and it definitely turned those pieces a lot pinker. It lasts a few washes, just make sure you also use conditioner because this can feel drying. My hair is dark blonde with highlights and it shows better on the highlights. You can still see it on the dark blonde too, it's just not as vibrant. I'm sold on this stuff and will be getting more of it!" —Jess
Get it from Amazon for $35 (available in 14 shades).
Faster blowout = no more tired arms. Btw, this diffuser has a 1.8 inch diameter (which will fit *most* hairdryers).
Promising review: "Forget those $200 dryers with their proprietary diffusers that claim to fix all of your curly hair frustrations. This diffuser reduces the amount of hair blowing your hair around (and therefore frizz), reduces the amount of times you need to move your dryer around your head, and distributes air and heat more evenly to your roots and ends. I have the standard Conair Infinity Pro blow-dryer ($32.89) and removing the plastic ring inside the attachment let this diffuser attach securely to my dryer." —Jennifer
Get it from Amazon for $19.99.
PLUS! These are cruelty-free, and the capsules are vegan-friendly and biodegradable!
Promising review: "I'm in love with this product! I have complicated hair. It’s super curly, but very thin. I’m always searching for hair products that work for my hair type. Most products for curly hair tend to weigh my hair down and make it look greasy. But Remilia does the complete opposite; it has added shine and volume to my hair. It's actually defined my curls and given them more bounce. I’ve been using this product straight for almost two months and I’m hooked! Each cap contains a perfect amount of serum whether I wear my hair curly or straight. I usually use half of it when my hair is towel dried and then the rest before I straighten for extra heat protection. Or I’ll use it for extra shine and frizz control once my curls have dried. I’ve seen a big transformation in the health of my hair since using this stuff and I’ll definitely be back for more!" —Destiny
Get a pack of 30 from Amazon for $23.95.
Promising review: "I CAN'T BELIEVE ALL THE MONEY I SPENT on natural hair extensions until I got this ones. OMG, I'm so amazed by how natural they look. They are super voluminous and soft. I bought two since my hair is really short and I like to use a huge amount of hair, but even with one you can rock lots of hairstyles. In the picture (above), I'm wearing only one and you can tell how good they are." —JE
Get a pack of five from Amazon for $9.99+ (available in four lengths and 44 shades).
For more info, check out "These Cheap AF Hair Extensions Make You Look Like You Grew Your Hair Out Overnight".
Its main ingredient, ketoconazole 1%, adheres to your hair's proteins and successfully fights dandruff.
Promising review: "MIRACLE PRODUCT!!! If you have dandruff, flaky scalp, scabs, etc... BUY THIS! I was about to go to the dermatologist if this stuff didn’t work. Thank goodness I saved myself hundreds of dollars by giving this product a shot. I used it four to five times (over a month), and it cleared my scalp almost completely. One more use and my scalp will be 120% healed! This stuff blew my mind. Totally worth it." —chris
Get it from Amazon for $14.84.
Just twist them to your liking (a loop, C-, or S-shape)!
Promising review: "As someone who colors their hair, I am constantly on the lookout for ways to style my hair without further damaging it. I therefore try to stay away from heated methods of styling hair as much as possible. I prefer heat-less methods like this, because the curls seem to set for longer and stay bouncy. Let me preface by saying this: the 'before' photos of my hair were taken after having the curlers in my hair for only two hours. I have pretty thick hair and was looking for a casual, wavy look...the fact that my hair took to curling in such a short period of time is AMAZING!! I also love the fun assorted colors." —kiana
Get a pack of 30 from Amazon for $9.99+ (available in two styles).
To learn more, check out "Hundreds Of People Use These $8 Twist Rods To Get Perfect Heat-Free Curls".
Promising review: "I really love this product. I tried this as a sample a while ago and fell in love with it. When I received it the mail I used it right away and could a big difference with my hair. First, it smells really good and second, my hair feels softer. It's like I have new hair, especially if you have dry-ends. This serum transforms your dead-ends and makes them look shiny and softer. But I also spread it around my hair to give it a more shiny look. I'm really happy with this product!" —Lea Carranza
Get it from Amazon for $11.99.
To learn more, check out "Thousands Of People Say This Serum *Actually* Has Helped Their Dry And Frizzy Hair".
ANDDD it mends split ends. I am IMPRESSED.
Promising review: "I noticed a difference in my hair as soon as I used it. My hair is just past my shoulders by three inches. It's wavy, but extremely dry and has been shedding a lot lately. So I was desperate to try something new before losing it all. It’s so thin now that it’s a real concern. Right after the first use, I’ve noticed that it is shiny, soft, and much easier to mange. And it's tangle free and has body without being weighed down. It’s nice and fluffy. I LOVE THIS STUFF." —Aragonme
Get it from Amazon for $5.69.
Promising review: "This brush works wonders on my 4c hair. I also bought it to use on my biracial granddaughter's hair that is extremely thick, course, and extremely curly. It is very difficult to work through her hair. You cannot just comb straight through it, so this brush has been a huge help. She can tolerate it and so can I. I'm very happy that I found it. I love the way you can brush both vertically and horizontally. It is solid." —MsLynne
Get it from Amazon for $12.88.
Promising review: "Where has this product been all my life? I have very straight hair and thought it was unable to hold a curl. Usually my hair would lose the curl within an hour or two, leaving a chunky hair-sprayed mess. With this product, my hair holds the curl all day and more-or-less the next day as well, and only requires a light misting of flexible hairspray. This is probably because it has several heat settings and most cheap curlers do not heat as hot as this one does. Overall, it's a great product at a good price, I would absolutely recommend." —Blaire
Get it from Amazon for $18+ (available in two lengths).
To learn more, check out "This Curling Wand Will Give You Perfect Waves Even If You Suck At Doing Hair".
It's uniquely designed to protect your hair from heat damage, dry hair faster, *and* increase shine and smoothness.
Promising review: "This is worth the high price! I have long, very thick hair that I've always struggled to style on my own. I saw a demonstration in a London department store and knew I needed this. My favorite qualities are how FAST this dries my hair. And how SMOOTH it makes my hair. I have naturally wavy hair that I've straightened with GHD's since 2001. With this dryer, it's the first time I've been happy with my natural waves. I attribute this to the fact that this dryer seems to work out all the frizzy-ness in the drying process. Love this and would buy again!" —LillacSkies
Get it from Sephora for $399 (available in three colors).
See why this won our splurge-worthy pick for best hair dryers on BuzzFeed Reviews.
Promising review: "My ponytail is absolutely beautiful. My first initial reaction was happiness, because it matched my hair color perfectly. The length of the hair was exactly what I wanted. The ponytail is thick and full, and does not weigh my head down. The clip was big enough cover my hair, and it looked really good. I received numerous compliments." —Likable Me
Get it from Amazon for $14.99 (available in 13 shades).
Promising review: "I love this little brush! I only just learned such a thing existed and had been using a teasing comb. This does much better with creating volume at the top of my head (I have very fine hair) without tearing my hair and frizzing it. With fine hair, it's especially important to have these gentle bristles. I highly recommend this brush for anybody wishing to create volume or height in their hair. And a very good price, too!" —M. Montour
Get it from Amazon for $9.97 (available in two colors).
The reviews for this post have been edited for length and clarity.