Just 34 Fantastic Things To Treat Yourself To On Prime Day
What better time to treat yourself to things you’ve been wanting forever (or impulse buys you just fell in love with this second) than one of the biggest dang sale days of the year?
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
Amazon Prime Day, the day when Amazon has more deals than you could ever conceivably look through in an ENTIRE LIFETIME, is here — and this year it’s just in time for you to get ahead of holiday shopping, so you don’t have to worry about shipping delays.
We waded through the mountains of bargains for you and found some of the best deals in every category.
FYI — deals move quickly on Prime Day. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Prime Day to see our latest updates as the deals change!
Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
1. A cashmere scarf for 30% off you'll be tied to from the moment you try it on.

2. A pack of five reusable magnetic lashes and eyeliner for 23% off with an application process that's so much easier than mascara and results so stunning ~eye~ honestly can't believe they're real!
Promising review: "I honestly love these lashes. I suck at putting on lashes with lash glue, so I grabbed a pair of these. The first time, I only used one coat, and they stuck pretty well. The second time, I used two coats (that completely dried) and the lashes stayed on all day. It was easy to get the lashes off, but the eyeliner really stays put. I had a lil bit of a time getting all of the eyeliner off my eyelids, but it's possible that I didn't use the right makeup remover. I would definitely recommend. Especially for the price and the number of lashes you get (picture above, right)." —Kristin Blair
Now: $19.23 (originally $24.98)
3. A bidet for 41% off to take your bathroom experience to the next and most luxurious level. It easily attaches to any standard toilet, and in addition to making you feel fancy, you save tons of money (and trees) on toilet paper!

Promising review: "Me and the wife tried it for the first time this morning and let me tell you, on a winter morning such as today it's a shocker because the water is very cold. But that being said, the item works well and cleans any soil from your posterior very well leaving you feeling pretty refreshed afterwards and maybe a little cold as well. LOL. I would recommend this to family and friends in the future and we are very happy with our purchase and are debating on purchasing another for our second bathroom!" —J
Now: $34.99 (originally $59)
4. A jute rug for 76% off, because adding a natural vibe to your living room is gonna make living in it a whole lot nicer.

Promising review: "I absolutely love this rug! I wanted a farmhouse look and so I ordered this rug for my dining area. I am pleased that it is softer than I imagined it would be. I thought it would be coarse and itchy, but it's not! Love love love it! It has been down for two days now and the rug has almost completely relaxed too, which none of my other rugs have done so quickly." —VIcky Barboza
Now: $50.90 (originally $209 for a 6' x 9' rug; available in four colors and 38 sizes)
5. A super soft and fuzzy pullover sweatshirt for 25% off so you can be at your coziest (and most stylish) as the leaves change color this season.
Promising review: "This is now the most comfortable thing I own. I even washed it already and it still is SO, so soft. It is like wearing a fluffy blanket around all day. Except this blanket is high-key fashionable and super cute. In love. Highly recommend. If you want an oversized cozy pullover, this is perfect." —LW
Now: $22.49 (originally $29.99, available in sizes S—XXL and in 26 colors)
6. A third generation Echo Dot for 62% off, because it can do almost everything in your home (like setting timers, adjusting lights, turning on electronics, answering random questions, etc.) and do it so much better than when you had to do it yourself.

The Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, make calls, send and receive messages, provide information, read the news, set music alarms, and read audiobooks from Audible (like, literally I have told her to tell me a bedtime story and she does a way better job of it than my spouse — and with far less complaining). The Echo Dot can also control Amazon Video on Fire TV, give random facts throughout the day, tell you the weather (which I use literally every morning instead of just opening my curtains and letting in some light), and can help you with grocery lists, recipes, and set timers...I'm still just trying to figure out what my Echo Dot CAN'T do.
Promising review: " I love my echo dot. I have four of them and they really help make my life easier. They can control almost everything; lights, locks TV, music, thermostat. It hears you almost all of the time and I've run into very few issues with it overall. I really couldn't ask for a more helpful device." —JJ
Now: $18.99 (originally $49.99)
7. A pack of four pupper pots for 20% off that'll have you howling with happiness every time you look at them.
Promising review: "These planters are even better than I expected. I was going to give them as gifts, but like them so much I want to keep them so I will be ordering more. Great quality. Received one of the dogs without drainage holes. I contacted the seller and they were very quick about sending me a replacement. This was very nice." —San Diego Amazon Lover
Now: $13.59 (originally $16.99)
8. A 40-pack of Frito-Lay chips for 30% off — it includes Ruffles, Cheetos, Fritos, Funyons, Doritos, and more so your pantry will be loaded with snacks to munch on while you're having that Harry Potter marathon!

Now: $11.89 (originally $16.98)
9. A Levi's sherpa-lined jacket for 40% off is gonna keep you toasty all layering season long.
Promising review: "The second I took it out of the package, I could tell that it was very high quality (I knew it would be, but it exceeded my expectations). The sherpa lining and lining in the sleeves is very thick and insulated, which makes me think I could use this as a winter coat if I layer it enough. Overall, I am very satisfied with this jacket and know it will be a closet staple for the next ten years, at least. Worth every penny!" —Victoria
Now: $53.99 (originally $89.99; available in seven colors and sizes XS–XL)
10. A pair of AirPods for 28% off, for anyone who would love to tune out the stress of the day by listening to...true crime podcasts. All day every day, ya'll!

Promising review: "I can't get enough of these. The sound has improved compared to the regular Apple headphones. I absolutely love them!" —Nina Sedrakian
Now: $114.99 (originally $159)
11. A moon phase wall decor for 20% off that'll leave everyone starry-eyed when they walk into your living room and see this above the sofa.

Promising review: "I am absolutely in love with this statement piece! The moons are so well crafted and the metal doesn't feel cheap. The packaging was so cute I want to keep it. It even came with a cute little care card. This is perfect to help brighten up any room in your house!" —Roriann
Now: $19.99 (originally $24.99)
12. A pack of tangerine wall decals for 20% off that are sure to be exactly your ~taste~.

Promising review: "Love! I’ve been using decals to brighten up boring spaces for a while. So far these are my favorite. They're super easy to put together. They stick to the wall super well and they look great! Each package comes with three sheets (I believe 42 pieces). I ended up buying five packages to cover the entire wall and had about two sheets leftover. I love my new bedroom!" —Brynn Delgado
Now: $9.89 (originally $12.36)
13. A Fossil smartwatch for 39% off — an accessory you're sure to have the ~time~ of your life wearing.
Promising review: "This is my first smart watch and I love it! It looks like a typical watch but you can customize what watch face (analog, digital, with a theme etc.) you like and easily change it with your mood, outfit, or season. It's super easy to navigate and figure out, and you can customize the type of notifications you want to receive on your phone (ex: I opted to not know when I get social media notifications but wanted emails and texts). Convenient when doing things since you can take a phone call through the watch and I find people hear me better than being on my phone's speaker. You can also pause music or TV shows that you play through your phone. The battery lasts a full day for me and I check it frequently, get many notifications, and have the typical light settings. It's definitely worth it. The watch is super secure, comfortable, and you can tell it's good quality. It looks a lot nicer than the Apple ones I think." —Stephane Bates
Now: $179.55 (originally $295; available in eight colors)
14. A four-person pop up tent you can get for 20% off, which might be just the boost you need to finally become the camper you've always dreamed of being.

Promising review: "This is by far the easiest tent to set up. It takes two minutes! Done! It's very well made, has an attached rain fly, and two entryway doors with zippered screens. There are hanging pocket inside for a cellphone. There’s a hook in the middle top to hang a light or whatever. This is the four person tent, with plenty of room to store things, like a cooler with drinks and snacks, laptop, a couple of lanterns, etc. and still have room for two adults and a couple of kids. I put a mat inside the tent on the flooring for a little comfort, as seen in the picture. You won’t be sorry with this tent!" —Sun M
Now: $79.99 (originally $99.99, available in three colors)
15. A Haus by Lady Gaga gel pencil liner for 40% off, for folks who know more is *always* more when it comes to makeup.

16. A cotton mat for 20% off, because your floors deserve some darling decor!

17. A 23andMe DNA testing kit for 50% off that'll give your grandparents a full breakdown of just how Italian they are.

Promising review: "Arrived in the mail Saturday morning. I spit in the tube, and put the tube in the prepaid package the same day. Saturday, it was picked up by USPS and delivered to their lab Monday. Tuesday they began DNA extraction. Wednesday, they began DNA analysis and Friday, they finished their quality review and began generating my reports. On Sunday, I got my results. Expected time to ship your DNA to the lab is 2-4 weeks. Mine got there in 2 days. I expected to wait 6-8 weeks before getting my results but got them eight days after shipping the package. It was very exciting getting my ancestry and health results back, as I'm adopted and wasn't sure of my nationality or any health risks. I was connected with over 1000 DNA relatives, but only one was a close relative (2nd cousin). Overall I found this experience very enjoyable. 10/10" —K. Leclercq
Price: $99 (originally $199)
18. A leather purse for 20% off that's gonna be your new best friend, and personal shopping assistant.
Promising review: "I love this! It is exactly what I wanted. The patina on the leather is so pretty, it reminds me of a used saddle bag, and it doesn't show scratches or scuffs. It's big enough to hold everything I 'must have' on the days out of the office, even my lunch." —Zoo Keeper
Now: $39.19 (originally $48.99)
19. A set of ghostly string lights for 20% off that'll add a cheerfully frightening bit of decor to your Halloween haunt.

These need three AA batteries, not included.
Promising review: "These are cute little battery operated ghosts. Perfect addition to my Halloween collection." —Ashely Jones
Now: $10.39 (originally $12.99)
20. A chili pepper cell phone case for 57% off for anyone who wants their phone covered in a ~hot~ new accessory.

21. A ceramic vase for 23% off that, once you own, you're gonna instantly know it was the missing piece in your place. No ifs, ands, or butts about it.

22. A luxe facial toning kit for 30% off, so you can enjoy a grade-A skin treatment from the comfort of your couch.
23. An organic swaddle for 20% off, because half the fun of having your little cub is dressing them up in something adorable.

Promising review: "I highly recommend this. It's a very soft swaddle that is very easy to use and it keeps our baby feeling safe!" —Shady Tarek Youssef Saad
Now: $14.39 (originally $17.99)
24. A pair of contact cases for 20% off for anyone who has had a ~ruff~ time finding a fun case.

Promising review: "These contact holders are super cute! Good quality, nice and compact and easily portable! Very fast shipping." —Debbie Camera
Now: $6.13 (originally $7.66)
25. A trinket dish for 20% off that'll look unbe-leaf-ably lovely on your table.

26. A vibrating facial brush for 20% off — an exfoliating skincare tool that'll take your basic bath to the next level. I own this thing and IMHO, I'm pretty confident this would ~vibe~ with just about everyone.

I pump my cleanser onto this, add some water to my face, turn it on, and rub away all the dirt and grime from the day. I remember saying "Woah" out loud when I felt how soft my skin was after using this for the first time. Now I just take it for granted. Turns out, soft skin is a *very* fun thing to take for granted.
Promising review: "Before getting this device, I really didn’t exfoliate often enough. Now being able to gently exfoliate whilst I cleanse morning and night is so great, especially as I have been able to add this into my skincare routine without any additional time! I have super sensitive skin which gets red very easily but this device is gentle enough for me with no irritation. You can play around with different levels of vibration, which is great, and I find the highest level is great for massaging the forehead (also try the back for this area) and it's really relaxing!! I’ve had mine for a few weeks already and it still hasn’t run out of charge yet, so will be great for travel! Important to note that I did follow the instructions to charge mine as soon as I received it." —Sophie
Now: $55.99 (originally $69.99)
27. A statement-making running shoe for 25% off. You're gonna wanna run, not walk, and grab these before they're gone!

Promising review: "The shoe design and color is amazing! Not only are they beautiful, they are VERY comfortable. I went back and forth trying to decide between the coral color and the neon green and bought the coral (orange/pink). I got them today and have been wearing them all day long and my feet feel wonderful. I love them so much that I also ordered the green ones today, and that’s really saying something coming from someone who doesn’t buy shoes that often! I’m already planning to buy the red ones next week. My husband is going to kill me, lol. ;) Seriously buy these! If you are having doubts, don’t because you will love them!" —Britt
Now: $34.39 (originally $45.99; available in 10 colors and sizes 5.5–10.5)
28. A four-piece canvas set for 25% off, designed to look like detailed blue tiles — these are sure to keep you from feeling ~blue~ about having bare white walls.

Promising review: "These are so nice! They are a perfect size if you have a largish wall that needs some space to be filled. They are just a printed canvas that is stapled to a wooden frame but they look really beautiful and are exactly what I was looking for. I would recommend these, especially for the price!" —Sarah Leinbach
Now: $26.99 (originally $35.99)
29. A four-pack of color changing smart lightbulbs for 38% off that's totally worth treating yourself to because sure, lightbulbs are a necessity, but here's a ~bright~ idea...we can make them RAINBOW while we're at it!

Promising review: "These are very nice. They're easy to install and use! It's nice that you don't have to have a hub for the lights to work, and that you can control them with your mobile phone. I had heard of this brand name and a lot of people seem to like it. So I got these and I am using them along with my Alexa (Echo Show) to control some of the lights in the house. For example, I can control when the light upstairs comes on, either with a schedule through the app, or I can just ask Alexa to turn on the bedroom lights. Then I can turn the lights off upstairs with my app or with Alexa running on my phone. Makes reaching for the light switch on the lamp a thing of the past! They are doing great in the light fixtures so far!" —C. Gracie
Now: $55.79 (originally $89.99)
30. Exploding kittens for 35% off, this cult-favorite game is sure to make your next game night the bomb.

Promising review: "I got this for my teenage daughter, and it was both well-received and well-played! This is a quirky, funny and flexible game that beats the hell out of any electronic caca you might be considering as a gift. This little card game provides actual interaction in a light and funny way, plus allows (indeed encourages) a high amount of silly randomness. Very fun, and fine for two to four people. Don't worry: no actual kittens were harmed in the making of this game. Several did barf rainbows, however." —K. Jensen
Now: $12.99 (originally $20)
31. A Haus by Lady Gaga liquid eyeshadow for 40% off, for celebrating all the ~gold~ you found on Prime Day.
Promising review: "I love love love this product! It's so shiny and smooth. My only advice is to keep your eye lid shut and lift your brow up until it dries so that it doesn't crease when you blink. It takes a minute for each eye lid to dry and you can wave wind towards your face with the other hand. I will be a repeat customer for this!" —Ella
Now: $12 (originally $20)
32. A pack of 24K gold under eye masks for 33% off for a luxurious morning or night of pampering. Just put them under your eyes for 15-20 minutes and they can help reduce dark circles and eye bags.
Promising review: "Pretty impressed with first use. No burning, stinging, or redness. Dark circles were lighter and eyes were less puffy. Highly recommend using the spoon to scoop and apply to under eye area as pads are thin and gel-like. Once on your skin, they are very easy to move around for perfect fit!" —Deanna B.
Now: $7.99 (originally $11.99)
33. A two-wick Yankee Candle for 36% off to fill your home with the lovely scent of fresh lilacs.

Promising review: "I love the smell of lilacs. I've bought this before and I'm very happy with it. It lasts a couple of weeks, but then again I burn it for many hours, especially on the weekend." —Amazon Customer
Now: $14.99 (originally $27.99)
34. A pair of New Balance leggings for 30% off that'll serve as your new go-to for working out, lounging, hanging out, you name it!
Make sure you select a size for the deal to appear!
Promising review: "Extremely comfortable. I purchase these over and over again. My go-to for workout clothing for running, boxing, weightlifting, interval training, and yoga. Adore the high waist that stays put. I typically wear a size smaller than in other brands." —drakr3
Now: $27.99 (originally $39.99; available in sizes XS–XXL and four colors)
When your bank account sees how much money you saved this Amazon Prime Day:
Reviews in this post have been edited for length and clarity.
Looking for even more incredible Prime Day Deals? Check out all of our favorites:
Here Are All The Best Amazon Prime Day Deals
*Practical Things Worth Buying On Amazon Prime Day
*Here's What Parents Should Actually Buy On Amazon Prime Day
*Here Are All The Best Amazon Prime Day Style Deals
*Things You'll Want To Splurge On This Prime Day
*Here Are All The Best Amazon Prime Day Home Deals
*Things Under $25 You'll Want To Buy On Prime Day
*Things Under $50 You'll Want To Buy On Prime Day
*Here Are The Best Amazon Prime Day Deals For Your WFH Setup
*Here Are All The Best Amazon Prime Day Beauty Deals
*Here Are All The Best Amazon Prime Day Pet Deals
*All The Best Lightning Deals On Amazon Prime Day
*Things To Buy On Amazon Prime Day That Make Perfect Gifts
*Things To Treat Yourself To On Prime Day
*Here Are All The Best Amazon Prime Day Food & Kitchen Deals