Skip To Content

    The Ultimate Guide To Taking A Good Product Photo

    Share your favorite buys with us, and show them off!

    So you love a product and want to tell us about it? First of all, awesome, and we can't wait to hear about it!


    But if you want to increase your chances of your recommendations being featured in a post, here are a few helpful tips to make your submitted photos stand out:

    1. Photos that demonstrate the results of the product are key, like this side-by-side that shows the difference between storing strawberries in the original container vs. a ~produce-saving~ one.

    BuzzFeed / Natalie Brown

    2. And more specifically, before-and-afters are always a plus.

    BuzzFeed / Natalie Brown

    Really, we love before-and-afters!

    BuzzFeed / Sam Tomaszewski

    I mean it! Look at this vacuum storage bag action.

    BuzzFeed / Maitland Quitmeyer

    3. For beauty products, show what the product looks like, but more importantly, what the results are.

    BuzzFeed / Sarah Han

    This before-and-after shows what a huge difference just one product makes. ~*DrAmA*~

    BuzzFeed / Maitland Quitmeyer

    Now you can see how much coverage this powder foundation gives, plus what the size and packaging look like.

    BuzzFeed/ Kayla Suazo

    4. If you want to use text to illustrate your favorite thing about the product, that's great! We often use Instagram Stories text to make things clear and easy to read.

    BuzzFeed / Maitland Quitmeyer

    Yes, that was the actual temperature reading at the time of this photo.

    With the added text, you've really got a sense of how much this bag holds.

    BuzzFeed / Anna Kopsky

    Context can really help show all the benefits of a certain product, like how long these leggings last without fading or pilling!

    BuzzFeed / Maitland Quitmeyer

    Or what the actual experience of using the product is like — like the slight color difference you'd see if you looked through these blue-blocking glasses.

    BuzzFeed / Maitland Quitmeyer

    5. Add size context by showing something in or next to your hand rather than just on a blank background. Here's a compact travel backpack before and after it's unfurled, plus a hand to show the size difference.

    BuzzFeed / Elizabeth Lilly

    6. If you're submitting a piece of clothing, no need to make it too fancy! Just take a cute picture of your outfit so we can see how you've styled it.

    BuzzFeed / Kayla Boyd

    Just make sure the image is clear and if a full body shot works best, go for it!

    BuzzFeed / Emma McAnaw

    7. Don't worry about photos looking professional! We want images from your real life experiences using the product — just make sure they're in focus, clear, and not grainy.

    BuzzFeed / Arielle Calderon

    That means taking them during the day in natural light and avoiding zoom whenever possible!

    8. And P.S. Pet photos are *always* a plus.

    BuzzFeed / Hannah Loewentheil

    No matter whether you're recommending something practical, fun, silly, stylish, or anything in between, we can't wait to see what creative photos you come up with!

    BuzzFeed / Rachel Dunkel