Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Including Glossier's Balm Dotcom, flexible curling rods, and more beauty goods that readers like you adored this year. 💄
Promising Review: "I just want to make my morning routine as easy as possible. I love winged liner, but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10 mm, and now I'll have to try the 12 mm!" —Julie B
Get it from Amazon $14.97 (available in three sizes).
Fenna And Fei is a small business based in Boise, Idaho, specializing in eco-friendly acetate jewelry. You'll find colorful small hoops, hair clips, and more goods to gift to yourself and someone else!
Promising review: "Absolutely gorgeous! I’m obsessed with this hair clip; it works really well and keeps my hair up, plus it’s so pretty! Definitely will buy more in the future. :)" —Etsy Customer
Get it from Fenna And Fei on Etsy for $11.90.
BuzzFeed editor Heather Braga owns this cool balm and said: "My sister and I have this fun lil' lip balm, and we love it! The flower inside is as pretty as the shade of pink it creates. I like minimal makeup, so this product has been a slam dunk for me. My lips are *always* chapped (also I tend to chew on them, so that's on me) and this has been a solid solution to keeping them hydrated and looking cute."
Promising review: "This is the best for moisturizing your lips and it gives you a little hint of color. It has the prettiest flower 🌹 inside the lipstick itself. I really appreciate the look. It’s not overwhelming in terms of tint and it really doesn’t have an overpowering scent. I will definitely buy again." —MC Joseph
Get it from Amazon for $16 (available in three flower colors).
Promising review: "Y’all I’m telling you this mascara has done WONDERS to my eyelashes. I am constantly being asked if my lashes are real or fake and it’s due to the unique design of the brush! It gives you fullness but also helps smooth with the lash comb! I 20/10 recommend!" —Ilia Customer
Get it from Ilia for $13+ (available in two sizes).
This kit comes with 20 Crest 3D White Professional Effects treatments and two Crest 3D White 1 Hour Express Whitestrips (these strips can be used for an hour once per day to help whiten teeth)!
Promising review: "First review I’ve ever written, these are freaking amazing. Removed years of coffee and tea stains. Totally worth the price." —Rebecca Crippen
Get 22 treatments from Amazon for $45.38.
This polish is cruelty-free, vegan, and contains argan oil, pro vitamin B5, and vitamin C to help fortify your nails!
Promising review: "I’m partial to green polish and this one is a beautiful deep/dark green. Great for fall and winter, although I wear dark polish any time of year. Like most Orly polishes, the application is smooth and easy." —Orly Customer
Get it from Orly Beauty for $9.99.
It also has a ceramic-coated barrel that acts as a shield against heat damage.
Promising review: "This little product is a great time saver that delivers beautiful results. So much easier than turning a dryer on and off and wrangling a brush, switching back and forth with the other hand. It took less than five minutes to dry completely wet, previously sectioned long silver hair to a gorgeous finish. The additional ion shine was very noticeable. Sectioning ahead is key. You will need a comb and some clips for this." —Starwoman33
Get it from Amazon for $34.88+ (available in seven styles).
Here's how to use it: Apply after you cleanse and dry off your face, keep it on for 10 minutes, and rinse it off with lukewarm water. It's recommended that you use it at nighttime up to two times a week.
Promising review: "This mask will change your skin in two uses. It's strong, but not strong enough that you feel a burning or tingling when it's on. It takes off any dry skin immediately, and really gives you a smooth, glowing look. I highly highly recommend this mask, its the best peel I have tried." —Sephora Customer
Get it from Sephora for $7.20.
This crème is recommended for wash-'n'-gos and medium to thick curl textures. Here's how to use it: Apply to clean damp or wet curls, work it through strands until you achieve the curls you want, and air-dry or use a diffuser to dry them.
Eden BodyWorks is a Black woman–owned business that specializes in natural hair products for 2a to 4c hair. From deep conditioners to nourishing masks, you'll find lots of haircare essentials for your routine.
Promising review: "I refuse to start my wash day if I don't have this product. Absolutely ESSENTIAL to my 'LCO' method. In the process of moving I had to keep my mini twists in for three weeks rather than my usual two, and my hair was still soft and moisturized when I took them down. Please don't change the formulas to any of your products, Eden. 🥺 They're so incredible the way they are." —Eden BodyWorks Customer
Pretty Fab Nails is a Latina-owned small business based in Florida. You'll find gorgeous nail polish wraps and nail art stickers to take your DIY manicures to the next level.
Promising review: "Holy moly, I didn’t expect much from these nail wraps but these blew me away. I’ve used nail wraps before, they usually last a few days max. These lasted an entire month, and I probably would have gotten another week or two out of them still! I only took them off to let my nails breathe before putting another set on! I just bought more because I’m so impressed. TRY THESE!" —Etsy Customer
Get a 16-pack from Pretty Fab Nails on Etsy for $5.59.
FYI — this formula's squalane oil is sustainably derived from sugarcane and it can be used in three ways (as noted below):
Before applying to the face, rub a bit between your hands to warm it up and gently pat around your chin, cheeks, forehead, and neck.
If applying to the body, rub a few pumps onto the arms and legs immediately after taking a shower.
And, if you'd like to use it on your hair, rub a couple of drops between your hands and work through dry or wet hair to minimize frizz and split ends.
Promising review: "I’ve tried all the Biossance cleansers and this is my favorite. I have combination skin on the dry side, but my skin starts to get blemishes if I use a dry-skin skincare routine for three or more days in a row. This is the perfect cleanser that keeps my sensitive skin calm and moisturized while keeping blemishes away." —Biossance Customer
Get it from Biossance for $32.
This palette is cruelty-free, paraben free, and comes with 12 different shades: Amber, BHIC, Honey, Drip, Flyby, Hive, Keeper, Swarm, Golden, Sting, Sweet, and Queen.
Promising review: "I love this palette it is one of my favorites. The colors are pigmented and the fallout is minimal. The brush that comes with it works really well. If you need something neutral but still with some sparkle this is the perfect palette for you!" —KaylaPB28
Get it from Sephora for $49.
After cleansing and moisturizing, warm a dime-size drop between your hands and gently blend it into your face. You'll see the cream shift from a green color to a beige color as you rub it in, resulting in less redness and a more even skin tone.
Promising review: "This works so well to correct redness. I also love that it has an SPF! I will be purchasing the larger jar next time." —Sephora Customer
BuzzFeed editor Elizabeth Lilly also swears by this color-correcting skincare treatment. Check out her Dr. Jart+ Cicapair Tiger Grass Color-Correcting Treatment review for more details (it's #1).
Get it from Sephora for $52.
Promising review: "I love this! The tip has a pretty fine point to it allowing for thick or thin line control and it is SO smudge-proof! I work with animals and end up getting water sprayed in my face often and it doesn’t move! If I take a nap with it on? Still solid when I wake up. Rub my eyes way more than I should? No raccoon eyes! But when I want it gone it comes right off when washing my face or using a remover wipe! I highly recommend this to anyone looking for a good budge-proof eyeliner that won’t take 50 years and a bottle of oil to get off." —Logan
Get it from Amazon for $4.98 (available in three colors).
Reviewers can't get enough of this hair oil and gave it a 4.7-star rating!
Promising review: "This bonding oil is an absolute hair saver! I am 10 months postpartum, and since having my son, I’ve had nothing but issues with my hair. I always had long, silky, beautiful, maintenance-free hair that I never had to worry about and then it became dry, brittle, and frizzy. I’ve been using this oil for a week and my hair has never been this silky and smooth and shiny. The container may be small, but you don’t have to use hardly any oil when putting it in your hair, and it’s well worth the money. It also smells fantastic!" —Deanna D.
Get it from Amazon for $28.
Use this oil during your nighttime skincare routine to give your complexion a little boost: Apply a small amount to your face after its cleaned and dried and, while you're rubbing it into your skin, it'll change from a clear color to a blue color. Note: This is not recommended for use during pregnancy.
Promising review: "I read an article about Sunday Riley and was curious if it would work for my skin. I absolutely love it. After washing and drying my face at night I apply a small drop on the palm of my hand and place it on my face. It is not heavy on the skin and the scent is nice. I have noticed a difference in the smoothness of my skin and it no longer looks dry and dehydrated, especially around my eyes. Do not hesitate and just treat yourself." —Nitsa
Get it from Amazon for $55.
Promising review: "This Wet Brush is great for getting the tangles out. I have long hair that likes to get tangled up after shampooing. With some conditioner and the Wet Brush, I'm able to get the tangles out without tugging or ripping hairs. So simple, so small, so easy to use, and so cheap...worth it!" —Snwseoul
Get a three-pack from Amazon for $11.99.
Promising review: "Psoriasis, rosacea, sensitive skin, dry skin...you name it and I have it on my face. I am always looking for good moisturizing options that can hide flaky patches without making me look like an oil slick. This stuff is probably in my top two facial products. I took other reviewers' advice and apply a pea-size amount before bed and wake up to soft, supple skin with no hint of greasiness. If I want to reapply before I head to work, I generally mix half a pea-sized amount with a lighter Cerave facial moisturizer and apply all over my face/neck to avoid the oil slick effect as this stuff is THICK. A tip for those saying it’s too thick to spread without pulling at delicate skin — rub the cream between your fingers/palms and then pat it all over instead of rubbing it in. I don’t wear makeup because my skin’s too sensitive so I can’t comment on how this works under makeup, but that does speak to how awesome it is for even the most sensitive skin. The scent is a bit ‘earthy’ in an herbal kind of way but I like it and it fades within about 20 minutes anyway." —Mistelle
Get it from Amazon for $14.25.
BuzzFeed editor AnaMaria Glavan swears by this concealer and said: "I usually stick to tinted moisturizer on the daily, which can be an issue because I get pretty terrible dark circles — I find that only thick, heavy concealer does the job when it comes to making me look as if I actually slept last night. The downside of that is, for quick errands or days when I plan on wearing no makeup at all, concealer is so darn obvious...which is where Stretch Concealer steps in! The formula is lightweight (the case with most Glossier products) but truly blurs dark circles and redness (my nose is always an issue) with just a few taps and instantly delivers a brightening effect. See above for before and after!"
Get it from Glossier for $18 (available in 12 shades).
Promising review: "Took my acrylics off over a month ago and my nails were super brittle and weak. This is magic for my nails! I can’t believe how long they’re getting and how pretty they look now! Still a work in progress, but my nails are so much healthier and a bit stronger as well." —Betsy Manning
Get it from Amazon for $15.79.
Promising review: "This is genuinely the best lip balm I’ve ever tried. I’ve had severely dry, cracked lips since I was a teenager, and basically everything I’ve tried in the past has failed me on one level or another. I’ve been using these Jack Black balms for the past six months or so, and my lips have looked soooo much better. I used to have cracks, and layers of skin would constantly peel away. I used to have light scarring and discoloration due to years of dryness and peeling, but not anymore! This even kept my lips protected during a very cold winter in the Midwest. I have six of these floating around my house/purse/work backpack. I don’t ever see myself using another lip product." —Cara
Get it from Amazon for $8+ (available in six flavors).
This curl cream is paraben, sulfate, and silicone free.
Promising review: "I’ve tried so many hair products for curly hair and this one is definitely a keeper. It defines my curls without weighing them down and keeps my hair soft and frizz-free throughout the day. The fragrance isn’t too strong either." —Target Customer
Get it from Target for $6.99.
My colleague AnaMaria Glavan swears by this skincare product and said: "After two weeks of regularly using this toner in my evening routine, I barely need concealer to cover the Crayola redness under my nostrils. This stuff attacks your pimples with the same vendetta that Buffy used to destroy vampires: It works that well." Read more deets in her full Thayers Witch Hazel Facial Toner review.
Get it from Amazon for $10.95 (available in five scents).
BuzzFeed editor Maitland Quitmeyer tried this skincare gadget and loved how it made her skin clearer and smoother. She said: "It removes up to 99.5% of dirt and oil — and leaves your face free of ANY makeup residue. I wear a full face every day, and I am consistently amazed by the results of this tool." See more of her Foreo Luna Mini 2 review here.
Promising review: "I looked at several different places for reviews on this product and all were good so I went with this rather than some of the other options on the market. I have been using it twice a day for about a week now and really like it so far. I have fairly sensitive skin and this does not irritate at all. My face feels very soft after use and it is easy to use. I charged it when I first received it and I have not had to charge it yet. Would definitely recommend." —Christa
Get it from Amazon for $77.35 (available in five colors).
Promising review: "This is the best dry shampoo I've found. I have super-fine hair that tends to flatten out and look greasy if I don't wash every day. This helps me stretch it to a second day easily and sometimes a third. It doesn't leave any residue, and I feel like it effectively makes my hair at least look cleaner. It fluffs it up a bit without having that really noticeable heavy feeling or excessive fluffiness that some dry shampoos leave." —Amazon Customer
Get it from Amazon for $39.
Promising review: "I'm in my 30s, and I still have tricky skin, if I use anything too harsh, I dry out; anything too creamy, I break out. I feel like I'm in a constant back and forth between the two, to basically undo what the last cleanser did. I saw this product listed in a BuzzFeed article, and gave it a shot. It's amazing. It doesn't dry out my skin like Cetaphil, and doesn't make me break out like some anti-aging cleaners do. I had never even heard of this brand before, but now I'm a fan." —Julia R.
Get it from Amazon for $14.99 (available in two sizes).
Squirt one to two pumps in your hand, work through your hair, and let it air-dry or use a diffuser.
Promising review: "This was salon owner recommended to me in 2015, and I've used little else since. It's the only product that works for my fairly thick, wavy-curly hair. I let my hair air-dry about 75%, then work one pump of this through my hair with scrunching motions (if you put it on right after towel-drying when it's wetter, then your hair will end up a bit curlier). This leaves my hair with nice, loose, natural curls that stay looking good sometimes even into a second day. Also really cuts down on frizz and leaves very little 'crunch,' just enough to keep a nice natural shape. I repeat, this product is the only thing that works for me and it works amazing." —Mandy
Get it from Amazon for $14+ (available in three sizes).
FYI, this tool does have sharp ends, so be careful while you're combing through lashes!
Promising review: "Loving my new lash separator. I have stick straight lashes and when I curl them and apply mascara they like clumping together, this comb is great to make sure they are separated and fluffy. I want to get a second one to keep with me on the road." —Andy S
Get it from Amazon for $10.98.
BuzzFeed editor Rebecca O'Connell owns this eyeliner and loves how easy it is to use. Here is her rave review: "Stila's Stay All Day eyeliner lasts forever without smudging, glides on effortlessly, is super pigmented, and has a sharp tip so you can draw wings with ease. Oh, and it comes in 12 COLORS!" Read more details in her full Stila Stay All Day Waterproof Liquid Eye Liner review.
Get it from Amazon for $22 (available in three styles and eight colors).
Promising review: "I have thick 4c hair and I love this set. My hair came out so curly. It really reminded me of the movie star curls because it has been such a long time since I have seen my hair curl without having to use heat to it. I will either use a curling cream or a curling gel and leave the rods in overnight and then I get my curls in the morning." —Marisa Fields-Williams
Get a 42-pack from Amazon for $13.99.
Each strip is 2 inches long, so they can cover and draw pus from multiple zits at a time!
Promising review: "Amazing. Started to break out badly/painfully on my shoulders. Deep zits that covered a lot of surface. Used these overnight to calm my skin down and was floored at how much they pulled out. The large one didn’t even seem that big from the surface. Patches provided so much relief." —CW
Get a 10-pack from Amazon for $17.99.
When you get the Makeup Eraser, pop it in the laundry before using it for the first time. If you'd like to take makeup off, wet it with a splash of warm water and then use gentle circular motions to remove makeup from your eyes, lips, and cheeks. Oh, and there are two sides: a short one that'll wipe away cosmetics and a longer one for exfoliating your face. The mini size is 2 inches x 2 inches, while the full-size is 6 inches x 3 inches.
BuzzFeeder Jennifer Tonti loves the full-size version of the Makeup Eraser and said: "It's not just any face towel! The cloth itself is super-soft — like, softer-than-your-softest-blanket soft. Each side has a different length of fiber: the short side removes your makeup LIKE MAGIC and the 'long nap' side gently exfoliates your skin." Read more details in her full Makeup Eraser review.
Get the mini size from Amazon for $12.
Note: No one should feel pressure to lay their edges down, unless they want to! Check out Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna.
Promising review: "Pleasantly surprised at how well this worked! Was a little skeptical because it was so cheap but it works great. I keep a little bit of my sides trimmed really short and didn't really have a way of smoothing them out. I've used the comb side to help get a perfect line for a trim and the brush side makes it look so smooth and perfect. It even works on my tiny baby hairs that are always unruly. For reference I have mixed hair that is very fine but gets fuzzy and some days it curls and others is stick straight. The bristles are a little rough but as long as you are careful it doesn't hurt. Maybe would be rough for a child unless they are used to getting hair done a lot. But I have really sensitive skin and it doesn't bother me. Worth the price to try it out!" —Cort
Get it from Amazon for $1.52.
Promising review: "Totally buy this ASAP because nobody likes it when their makeup is shiny and clumpy. This powder does an amazing job at keeping your skin fresh throughout the whole day. I just put it on in the morning and by the time I get home from work my face still looks as fresh as it did in the morning. No more shiny T-zone for me! It also makes makeup feel light, if that makes sense. And it smells good! Win, win, win." —Amazon Customer
Get it from Amazon for $6.50.
Promising review: "Love this eye cream! I’ve tried quite a few eye creams from high-end to drugstore, and this is the ONLY cream that has shown results. I actually skip concealer with confidence and that’s something I wouldn’t normally leave the house without. This is my official eye cream so please don’t change it or stop making it! It brightens and tightens and just leaves a wonderful glow!" —Target Customer
Get it from Target for $17.99.
Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel-dried it, worked about two quarter-size dollops through my hair, let it sit for 20 minutes, and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long, fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie
Get it from Amazon for $8.24.
BuzzFeed editor Bek O'Connell has this hair treatment and adores it! Read more details in her full Elizavecca CER-100 Collagen Coating Hair Protein Treatment review (it's #1).
Another perk? You won't have to worry about running out of refill cartridges, because you can get 'em sent to you based on your shaving schedule. (Learn more about a Billie subscription here).
BuzzFeed editor Emma McAnaw adores Billie razors and said: "I have VERY sensitive skin. As in, I so much as LOOK at a dull blade and suddenly I'm on a one-way trip to little red bumps. Until Billie, I had kind of just accepted that my bikini line was never going to be ~perfectly smooth~ no matter what. And yet! When I started shaving with these razors, I immediately noticed how comfortable the whole experience was. I'll be honest and say I rarely use shaving cream (very responsible for someone with sensitive skin!) and it doesn't even MATTER. The blades never nick me and I've actually seen fewer and fewer bumps, even in my ~most sensitive~ areas. I credit its charcoal shave soap that encases the five (!!!) blades so if you 'forget' cream, you'll still get super-smooth results. I'm pretty confident in saying if a total klutz like me has yet to do damage with these bbs, then everyone can benefit from these." Check out her full review, along with those of seven (!!!) other BuzzFeed editors here.
Get it from Billie for $10 (available in six razor colors).
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha
Get a box of eight masks from Amazon for $28.90.
This palette is cruelty-free, vegan, and refillable! (You can stock up on more refills here.)
Promising review: "BEST eyeshadow palette I've tried in a long time! Packaging aside, these eyeshadows are AMAZING. I was so excited when I heard these were being released, I went ahead and bought five shades right away (Mist, Almond, Teak, Heather, and Clay). They all swatched beautifully on my arms and translated the same way to my lids. These shadows are buildable and so easy to use, especially when going from a day to night look. Using shades from different palettes can be combined for something new, or you can stick with one palette for the chic monochrome look. Keep in mind, Glossier is known for their no-makeup-makeup look, so the matte shadows aren't going to be extremely pigmented right away, but they are definitely buildable with little to no fallout. The shimmer shades, on the other hand, are super eye-catching with just one application. Will be buying the rest to complete my collection, and I hope Glossier adds to this in the future." —Ashley
Get just the palette for $22 (available in 10 shades) or the palette and brush for $35, both from Glossier.
Promising review: "I have been buying these for years, I have a lot (probably two to three times more hair than anyone I know) of medium hair that I keep straight, it’s very silky but very heavy. Most hair ties don’t hold my hair tight and stretch out (and break) and other hair ties slip within minutes of using. Not these: They last and hold my hair perfectly! I’m able to workout and not constantly re-pull my hair up for 45 mins of kickboxing. The black seems to be the tightest hold compared to the gray color." —Jackson
Get a pack of three from Amazon for $11.29 (available in nine different packs).
Here's how to use it: Wet the brush with a little water, squeeze your cleansing foam inside the sponge hole area, massage the brush in your hand to form suds, and gently place the bristle side of the brush onto your face and start rubbing in a circular motion to clean your cheeks, chin, and forehead. After you're done, take apart the sponge and the brush and let them dry.
Promising review: "I was looking for a soft scrubbie for my face and when I saw this cute little guy, I knew it'd be perfect — and it is! The top is scrubby but not too abrasive, so I can scrub pretty hard without it scratching the bejeezus out of my face. There is a sponge inside that fills up with whatever soap I'm using so I don't have to worry about running dry. I use a stick cleanser, rub it on my face, scrub away with this thing, and rinse it out under the water. The inside sponge is removable so if you don't like it for some reason, you can just take it out. I bought this thing months ago and it is still in perfect condition with daily use and its adorable little face is still intact. I mean, just look at it. How could anyone not want it in their life immediately?" —TF
Get it from Amazon for $5.97.
Reviews have been edited for length and/or clarity.