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    31 Hair Products You'll Probably End Up Using Again And Again

    Whether you have curly, straight, thin, or thick hair, there's something here with your name on it.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. B Uniq Purple Hair Mask spaces out the amount of time in-between getting your hair professionally touched up by neutralizing yellow tones and brightening your blonde hair to fully platinum in just five minutes. AND it multitasks as a deep conditioner to add extra shine and help undo damage from bleaching.

    Reviewer's before-and-after with brassy, yellow curls and then platinum blonde curls

    Promising review: "Let’s be honest, for an at-home hair product that takes five mins in the shower, this mask kicks ass! I’m so mad I didn’t take before-and-after pictures. But I went from a yellowy bleach blonde to a cool icy blonde in just four minutes! Badass! Next week I’m going to leave it in just a little longer to get a couple of those stubborn brassy blonde highlights out, but seriously for an at-home $25 hair treatment, you can’t beat it!" —Shelly K.

    Get it from Amazon for $29.95.

    See how a v similar purple shampoo works in "If You Color Your Hair Blonde, You Need This Purple Shampoo".

    2. Bread Hair Oil adds impressive gloss to 3a-4c curls by using ~Australian Kakadu plum~ to make your hair softer and shinier *without* making it feel greasy. You can apply it to wet hair so it dries smooth, or even use it in between washes for an easy boost.


    This Black-owned haircare company, Bread, is easily one of the coolest stores I've found while working on the BuzzFeed Shopping team! All of its products are made with curls, braids, or however you want to wear your natural hair, in mind. It's particularly great for anyone with 3a-4c hair — and the packaging is all amazing.

    Get it from Bread for $24.

    3. Neutrogena Anti-Residue Shampoo goes straight to the source of any hair damage — your scalp. It hits the reset button for dull, damaged hair — just a weekly rinse with this will remove dulling residues (hello, styling products) and revive your mane to a gorgeous ✨shiny✨ state.

    The anti-residue shampoo

    Promising review: "This is a great product! It removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed fewer styling products to achieve the same results. I have long, dark, fine hair and I use this about once every two weeks, or once every four to five washes." —Katherine

    Get it from Amazon for $5.19.

    4. Alure Three Barrel Curling Iron Wand ensures achieving effortless-looking waves won't feel impossible (or something you have to pay for). Its clever design makes curling hair faster and beginner-friendly, meaning your wallet can keep a safe distance from the salon.


    It heats up in 60 seconds (up to 410 degrees) and has a nonslip handle and insulated barrel tips for safety.

    Promising review: "I love my three-barrel curling iron. I'm one of those who cannot for the life of me figure out how to curl my hair with a single barrel or a straightener. My hand just does not want to cooperate or maybe my brain is overthinking it so this three barrel curling iron is a game-changer for me. I have super straight hair, so straight that air-dried is a suitable style for me. I've always wanted to be able to curl my hair and this has made that possible! My waves are beach-y and I've received tons of compliments from friends and coworkers." —Brittany

    Get it from Amazon for $39.99.

    5. Elizavecca CER-100 Protein Treatment packs on collagen-infused ingredients to turn back the hands of time and bring you the shine you DESERVE. Five minutes of wearing this mask, and your mane will be ready for its shampoo commercial debut. Commence slo-mo hair toss.

    BuzzFeed Shopping reviewer's before and after with frizzy hair and then defined waves
    Bek O' Connell / BuzzFeed

    It's packed with protein, Ceramide 3, and collagen so it can work quickly to get your hair shiny and soft.

    Promising review: "My hair used to be really shiny. Then I had purple hair for a year, followed by blue for six months. My stylist had to bleach the beejeebers out of my hair to remove all of the funky colors. Ever since, my hair has been dry, crispy, and definitely not shiny. This stuff really makes a difference! I used it maybe 10-14 days ago, and I just redid it tonight. After shampooing, I towel-dried my hair and then put a big blob throughout my long-ish hair and clipped it up. I left it on for quite a while, just puttering around and getting chores done. Then I rinsed it and my hair feels soft and looks much shinier. I will keep using this as long as I need to (it will take a few years to grow out all the damage while maintaining length). I'm really glad that I read that article and bought the product" —SHANNON FRASER

    Get it from Amazon for $8.29 (available in two formulas).

    Check out a BuzzFeed editor's full review in "7 Game-Changing Beauty Products We're Currently Obsessing Over".

    6. Daily Dose Miracle Moisture Spray Leave-In Conditioner makes treating treating dry, frizzy hair incredibly easy — you just have to spritz. Its lightweight, softening formula works on *all* hair types (including 3a to 4c) to leave your tresses smooth and shiny. Plus, you can use it on dry hair!

    Hand holding the leave-in conditioner spray

    Promising review: "First off, I love the ingredients list and the fact that it is cruelty-free is amazing. This stuff keeps my frizz down especially in the summer and really has made my hair soft and silky. My broken ends already are looking and feeling better, as well. The best part is that it doesn’t cause my hair to get greasy at all. Great product!" —Robert R

    Get it from Amazon for $17.99.

    7. Verb Ghost Oil adds some impressive shine to your tresses, and even helps to restore damaged tresses, with just a few pumps. Its blend of Moringa oil and essential nutrients smooth frizz, fight humidity, and promote bouncy, healthy locks no matter how many mornings you use a straightener. Fried hair is no longer in our vocabulary.

    Alice Prendergast / BuzzFeed

    Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair, it has returned it to a soft, healthy, silky feeling. My regime is wash, condition for awhile or use a protein treatment, let it dry till it's damp, then I run it through my hair (I have long, thick hair) and work it into the bleached parts. I dry and then add a little more after. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva

    Get it from Amazon for $18.

    Read more about why my BuzzFeed colleague loves this in "23 Things Under $25 That BuzzFeed Writers Swear By."

    8. Revlon One-Step Hair Dryer And Styler brings pro-like blowouts right to your ~fingertips~ by creating sleek, frizz-free 'dos in half the time. How? Flexible tangle-free bristles smooth and style your hair as you brush, while negative ions condition and reduce static as you dry. The result: an easy-peasy, perfect mane.

    BuzzFeed Shopping reviewer's before-and-after of her 4C curls on the left and her hair blown out on the right
    Essence Gant / BuzzFeed

    It has two heat settings, plus a cool setting so you can customize it to your hair type.

    Promising review: "I'm a stylist of nine years, and I've straightened many heads in my lifetime. I NEEDED THIS NINE YEARS AGO! OMG, I use it prior to performing full blowouts on clients and it helps tremendously, especially for finicky children and teens. It's great for all hair textures." —Vett Garcia

    Get it from Amazon for $39.99.

    To learn more about why the above BuzzFeeder swears by this, check out "Here's The Life-Changing Blow Dryer Every Black Girl With Natural Hair Needs."

    9. Hairizone Universal Hair Diffuser enhances your natural curls' texture and definition by evenly distributing heat and airflow to dry hair evenly, maximize volume, and cancel pesky frizz. Goodbye, flyaways. Hello, sleek blowouts., Amazon

    Promising review: "I purchased this diffuser for an older model Conair blow dryer and it fits. I am able to dry my natural 4c hair without it becoming fizzy and unmanageable. This product has saved me a lot of time and reduced the amount of manipulation to my hair. I recommend strongly." —Amazon Customer

    Get it from Amazon for $20.99 (available in seven colors).

    10. Celeb Luxury Viral Colorwash makes faded dye jobs look vivid and freshly done *or* helps you easily try out an exciting new shade on already-bleached hair! Either way, you'll be able to extend your 'do's lifetime and avoid costly touch-ups.

    Reviewer's before-and-after of blonde hair and then pink hair

    Promising review: "This shampoo is awesome. I used this wet and it gave my hair a slight pink tint. The next time I applied it to dry hair in pieces to see if it would be more vivid and it definitely turned those pieces a lot pinker. It lasts a few washes, just make sure you also use conditioner because this can feel drying. My hair is dark blonde with highlights and it shows better on the highlights. You can still see it on the dark blonde too, it's just not as vibrant. I'm sold on this stuff and will be getting more of it!" —Jess

    Get it from Amazon for $35 (available in 14 shades).

    11. Form Multitask 3-in-1 Leave-In Lotion lives up to its name — it actually *does* help your hair in three ways. It uses coconut, argan, and avocado oils to work as a leave-in conditioner, daily moisturizer, and style refresher. Throw in some shea butter to treat dryness, and you're ready to leave brittle hair behind forever.

    The leave-in lotion

    Form is a Black-owned business that celebrates natural hair — their products are specifically made for people with thick, curly, natural hair. If you're more than ready to ditch the straightening iron (me), and embrace your tresses as-is, this is the place for you.

    Promising review: "I really like this product. Most cream-textured products usually just sit on top of my 4C hair and take forever to dissolve. These products make my hair soft and add the needed moisture to my 4C hair. Reality is most, products are not really geared to really assisting with 4C types that are dry and have porosity." —Beulah

    Get it from Form for $32.

    12. Diane Fromm Twist Flex Rods style your hair into gorgeous ringlets while you catch up on your beauty sleep (and give your locks a needed break from heat tools, which can cause frizz). Consider these to be your overnight hairstylist that you absolutely do not need to tip.

    Just twist them to your liking (a loop, C-, or S-shape)!

    Promising review: "As someone who colors their hair, I am constantly on the lookout for ways to style my hair without further damaging it. I therefore try to stay away from heated methods of styling hair as much as possible. I prefer heat-less methods like this, because the curls seem to set for longer and stay bouncy. Let me preface by saying this: the 'before' photos of my hair were taken after having the curlers in my hair for only two hours. I have pretty thick hair and was looking for a casual, wavy look...the fact that my hair took to curling in such a short period of time is AMAZING!! I also love the fun assorted colors." —kiana

    Get a pack of 30 from Amazon for $9.99+ (available in two styles).

    To learn more, check out "Hundreds Of People Use These $8 Twist Rods To Get Perfect Heat-Free Curls."

    13. BestLand Hair-Finishing Stick helps you wish pesky flyaways adieu in the name of impressively sleek updos — all thanks to this incredibly easy-to-use design and nongreasy, natural plant-based formula.

    Reviewer with flyaways and then with sleeker updo with zero flyaways

    Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! It's so easy to use and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

    Get it from Amazon for $7.98.

    14. Burlybands put a much-needed END to your struggle with weak hair ties that simply can't handle your thick, heavy hair. No more using five hairbands just to hold up your pony — reviewers *swear* just one of these will do the trick.,

    Promising review: "They're worth every dollar! It's not quite like any other hair tie I've seen before. It's really thick, very expandable, and super durable. I have thick, coarse, nappy, natural, African American hair and these certainly do the job! I don't care what type of hair you have or how much of it you got because these will do the job. And they won't rip out your hair while doing it." —Gracey

    Get a pack of three from Amazon for $10.99.

    15. Nizoral A-D Anti-Dandruff Shampoo helps you ~flake~ on dry and itchy scalps by employing a simple but strong ingredient: ketoconazole 1%. It binds your hair's natural protein to show dandruff the door and provide sweet, sweet relief.

    Reviewer's picture of scalp with dandruff and then zero dandruff

    Its main ingredient, ketoconazole 1%, adheres to your hair's proteins and successfully fights dandruff.

    Promising review: "MIRACLE PRODUCT!!! If you have dandruff, flaky scalp, scabs, etc... BUY THIS! I was about to go to the dermatologist if this stuff didn’t work. Thank goodness I saved myself hundreds of dollars by giving this product a shot. I used it four to five times (over a month), and it cleared my scalp almost completely. One more use and my scalp will be 120% healed! This stuff blew my mind. Totally worth it." —chris

    Get it from Amazon for $14.73.

    16. Voloom Volumizing Hair Iron gives you the volume you've been trying to achieve for YEARS, but with just one easy-to-use product. Its checkerboard hot plates add body to the top of your head after just a couple swipes — your spray could NEVER. It's a bit of a splurge, but how many products have you tried that couldn't follow through on their volumizing promises? This is worth it.

    Reviewer's picture with flat hair and then volumized hair starting from scalp

    Promising review: "The VOLOOM is amazing! I put absolutely no product in my hair and the volume lasted all day. It was incredibly fast and easy. I honestly hoped for a little added volume, but this thing is better than I ever expected!! I was hesitant because of the price, but it's worth every penny! Best hair tool I've ever purchased!" —Tiger Wife

    Get it from Amazon for $139.99 (also available in a petite version and in a version designed specially for getting close to your roots).

    17. FocusCare Satin-Lined Caps puts frizzy-haired mornings to ~rest~ by protecting your curls from tangling while you sleep. Its satin lining gently holds your hair in place no matter how much you toss and turn, meaning you can sleep well knowing knots won't be waiting for you when you wake up.

    Promising review: "I’m obsessed! I used to have a horribly ugly night cap, but this one makes me feel glam!" —katie

    Get it from Amazon for $15.44 (available in 42 different designs).

    18. Virtue Smooth Conditioner won't waste time when you use this in the shower. It eliminates frizz, locks out humidity, seals in moisture, and overall gives your mane lots and lots of shine. And all you did was sing show tunes.

    Hand squeezing the conditioner

    This works for all hair types, especially those with frizz-prone, wavy, or curly hair.

    Promising review: "The texture of my hair started changing when I turned about 35. Now I’m almost 47 and it’s really changed. This product has really helped replace the moisture I’ve lost. It also makes it easy to comb through. The scent is lovely and my hair is very soft." —Amazon Customer

    Get it from Amazon for $16+ (available in three sizes).

    19. Bestool Detangler Brush is designed with 3a to 4c hair in mind so defining your curls is never a ~painful~ process again. It works on both wet and dry hair, and detangles super thick hair without ripping or tearing.

    Reviewer's picture with frizzy curls and then defined curls

    Promising review: "This brush works wonders on my 4c hair. I also bought it to use on my biracial granddaughter's hair that is extremely thick, course, and extremely curly. It is very difficult to work through her hair. You cannot just comb straight through it, so this brush has been a huge help. She can tolerate it and so can I. I'm very happy that I found it. I love the way you can brush both vertically and horizontally. It is solid." —MsLynne

    Get it from Amazon for $11.66.

    20. Briogeo Farewell Frizz Blow Dry Perfection + Heat Protectant Crème treats your hair *before* you style it with heat tools so you can both protect it from damage and promote shine before you even start your routine. Its blend of rosehip, argan and coconut oils detangles and moisturizes to ensure your strands are safe from up to 425 degrees F.

    Hand holding the heat protection cream

    Promising review: "This is one of my favorite hair products ever. I blow-dry my hair every time I wash it and before I started using this I had so much heat damage. It makes your hair look sleek and shiny but not greasy. My hair has never been softer!" —Sephora Customer

    Get it from Sephora for $24.

    21. Aquis Original Hair Towel cuts the time it takes to air dry your hair *in half* so you can use less heat when styling your hair. Plus! It's gentler than a traditional cotton towel, so you and your hair are both happy and in one piece — no breakage here!

    Natalie Brown / BuzzFeed, Aquis

    Promising review: "I bought my first Aquis microfiber towels decades ago for a trip to the Galapagos. I actually still have my two original towels but have since added to the collection. They remain as good today as they were back then, and I don’t wrap my wet hair up in anything but! My hair is less tangled and dries faster when I wrap it in my Aquis towel straight from the shower. The added bonus is that while it is wrapped, I can easily do makeup without stray hairs ending up in the mascara brush. Love my Aquis towels!" —Loves to Travel

    Get it from Amazon for $20.49+ (available in two sizes and five colors).

    Check out a BuzzFeeder's full review in "This Miracle Hair Towel Actually Cuts My Hair Drying Time In Half."

    22. Mother Nature Organics Argan Oil rids your hair of split ends without making you get a full cut if you're just not *quite* ready yet. Its formula has damaged, broken hair in mind to both restore shine and softness — aka you can maintain your mane's smoothness even if you REALLY don't want to snip it yet.

    Reviewer's before-and-after with frizzy hair and split ends and then with healthier-looking hair and fewer split ends

    Argan oil does it all: tames frizz, adds shine, and restores silky hair.

    Promising review: "I like using a little of this on the ends of my hair to add moisture and help with split-ends. It's been working great!" —Tarvidson

    Get it from Amazon for $9.45+ (available in four sizes).

    23. As I Am Cowash Cleansing Conditioner enlists the hydrating benefits of coconut and castor oil to both wash and moisturize your natural curls. Its creamy finish won't leave any residue — only defined, shiny locks.

    The cowash

    As I Am is a fantastic Black-owned company that already has a cult following for its cowash (above). The founder combined his background in chemistry to create hair products that help people properly style and care for their natural hair. Everything is organic and made to help your curls flourish.

    Promising review: "I have to say I LOVE this product. The best I've ever bought. The price is very reasonable. This works better than any other cowash I have ever used. I have double-processed (BLEACHED hair) and this makes my hair feel good. This also cleans my hair and scalp very well. Five stars." —Target Customer

    Get it from As I Am for $8.99 or from Target for $8.49.

    24. L'Oréal Elvive Total Repair 5 Protein Recharge Treatment helps you to hit the reset button on fried, over-processed manes. Its blend of almond extracts and protein elixirs both strengthens your hair and protects it from further heat damage — it can even withstand bleaching!

    ANDDD it mends split ends and restores shine. I am IMPRESSED.

    Promising review: "I noticed a difference in my hair as soon as I used it. My hair is just past my shoulders by 3 inches. It's wavy, but extremely dry and has been shedding a lot lately. So I was desperate to try something new before losing it all. It’s so thin now that it’s a real concern. Right after the first use, I’ve noticed that it is shiny, soft, and much easier to mange. And it's tangle-free and has body without being weighed down. It’s nice and fluffy. I LOVE THIS STUFF." —Aragonme

    Get it from Amazon for $5.67.

    25. Reecho Synthetic Hair Extensions grow your mane out without making you go the lengths. In fact, they'll bring you results in just a few clips instead of having to play the waiting game. Plus, you can go back to short the minute you want to change it back up!

    Reviewer's before-and-after with short hair and then realistic-looking long hair thanks to the extensions

    Promising review: "I CAN'T BELIEVE ALL THE MONEY I SPENT on natural hair extensions until I got this ones. OMG, I'm so amazed by how natural they look. They are super voluminous and soft. I bought two since my hair is really short and I like to use a huge amount of hair, but even with one you can rock lots of hairstyles. In the picture (above), I'm wearing only one and you can tell how good they are." —JE

    Get a pack of five from Amazon for $9.99+ (available in four lengths and 44 shades).

    For more info, check out "These Cheap Hair Extensions Make You Look Like You Grew Your Hair Out Overnight."

    26. MaxSoft Scalp Care Brush scrubs away dandruff and dullness by gently deep-cleaning, exfoliating, and stimulating blood flow to your scalp in order to make sure every strand of hair gets the ultimate level of restoring treatment.

    Promising review: "I’ve had a dry, flaking scalp for about a year now (pretty much started when I was pregnant and hadn’t gone away). I saw this shampoo brush and it looked a lot more flexible so I thought I’d give it a try and HOLY MOLY my flakes are gone! It’s made out of a silicone-type material and the little 'bristles' are flexible but still get the job done. I can literally brush my hair with shampoo in and it doesn’t get tangled. It’s amazing. Not only do I have zero flakes now, I feel like using this does a way better job at working the shampoo in and getting your hair and scalp really clean. I have super thick hair and no matter how much shampoo I use or how long I scrub my hair, I felt like the back, underneath part of my hair would sometimes stay dirty. This brush gets all that." —Meg R

    Get it from Amazon for $7.98+ (available in two colors).

    27. Handmade Heroes Drop Dead Gorgeous Dry Shampoo treats second- (or third-) day hair in a gentler method than when using traditional spray formulas. It'll absorb excess oil without creating hardness or frizz *and* will even leave you a boost of volume! Did I mention it's formulated to perfectly match brunette hair? So long, white streaks AND flyaways.

    Model using the dry shampoo powder

    Its rice powder, kaolin clay, charcoal, cocoa, lavender and peppermint oil combo provides volume, absorbs excess oil, and generally makes it look like we haven't waited a full week to wash our hair.

    Promising review: "I LOVE this dry shampoo!!! I teach yoga and core fusion (sweaty, awesome workouts) full-time and this helps me go two or three days without having to wash my hair. I have really long, dark brown hair and this blends perfectly into my scalp, absorbs excess oil, and best of all, gives me a ton of volume!!! At the end of day two, after teaching six to eight sweaty classes, I can put this in and my hair looks fabulous!" —Stephanie M. Johnson

    Get it from Amazon for $12.90.

    Check out our picks for best dry shampoos that we tried and tested in "The Best Dry Shampoos Will Definitely Carry You In Between Washes."

    28. Remington Pro Curling Wand creates effortless waves, even on stick-straight hair. It's simpler to control than traditional curlers so beginners can quickly master beach waves in a matter of minutes. Plus its ceramic plating helps to prevent heat damage *and* create a super smooth finish! No frizz allowed.


    Promising review: "Where has this product been all my life? I have very straight hair and thought it was unable to hold a curl. Usually my hair would lose the curl within an hour or two, leaving a chunky hair-sprayed mess. With this product, my hair holds the curl all day and more-or-less the next day as well, and only requires a light misting of flexible hairspray. This is probably because it has several heat settings and most cheap curlers do not heat as hot as this one does. Overall, it's a great product at a good price, I would absolutely recommend." —Blaire

    Get it from Amazon for $18+ (available in two lengths).

    To learn more, check out "This Curling Wand Will Give You Perfect Waves Even If You Suck At Doing Hair".

    29. HerStyler Hair Repair Serum takes matters into its own hands when it comes to treating fried, damaged tresses. Infused with vitamin E, aloe vera, and argan oil, this bb works overtime to restore shine, flatten frizz, and overall bring that tired mane back to LIFE. And all it takes a few swipes of your fingers.

    Reviewer's before-and-after with frizzy hair and then smooth hair

    Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT, PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads-up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer

    Get it from Amazon for $11.99.

    To learn more, check out "Thousands Of People Say This Serum *Actually* Has Helped Their Dry And Frizzy Hair".

    30. Sky Organics Castor Oil promotes natural hair growth to easily encourage a fuller mane. It's rich in vitamins and fatty acids to balance your scalp's pH levels (goodbye, itchiness), which in turn will lead to soft, healthy tresses.

    Promising review: "I had an allergy in my scalp 10 months ago that made the back of my head bald. I was really desperate to try a hair-growing product to bring my hair back. I read online and found out castor oil is one of the greatest products for hair growth, but there are lots of castor oil brands. I tried this product because of the good reviews, and ingredients because my scalp was really sensitive. My hair became softer than before and thicker, and one bottle of this castor oil lasted almost a year!" —AmazonCustomer

    Get it from Amazon for $15.95.

    31. Sexy Hair Spray & Play Volumizing Hairspray takes your traditional hairspray one step further. It ensures all-day hold for any 'do, but also gives your tresses MAJOR volume, texture, and shine. Not to mention, it'll last up to 72 hours even in humidity. I suppose you could call this an overachiever.

    The hairspray

    Promising review: "This is my favorite hairspray. After discovering it, I can't bring myself to buy a cheaper option. It holds so well, yet is not stiff at all. I recently cut my long hair and find that I need more product to keep my short hair styled. This is my go-to. I highly recommend it!" —Lauren McCrory

    Get it from Amazon for $14.36.

    Your frizz leaving the building like:


    The reviews for this post have been edited for length and clarity.

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