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33 Black-Owned Products For Anyone With 3a–4c Hair

Leave-ins, serums, and satin-lined beanies — your curls and coils are gonna be poppin'.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Black History Month, we also believe in celebrating the value and contributions of Black people year-round. Please enjoy our BHM-themed shopping lists from BuzzFeed Shopping, the Black entrepreneurs who create these products and services, and know that you can #BuyBlack well beyond this wonderful, dedicated month.

1. A blueberry control jelly, because your next selfie is going to thank you for that bomb curl definition. It's formulated with organic blueberry extract and raw castor oil to help define, defrizz, and hold your curls.


This hair gel has no silicones, sulfates, parabens, artifical oils, colors, or fragrances.

Curls is a woman-owned business founded by Mahisha Dellinger in 2002. The brand has become very popular over the years and has even been used by celebrities such as Halle Berry, Alicia Keys, Nia Long, Ashanti, and more.

Promising Review: "The best product I have EVER used on my fine, curly hair! It defines all the curls without weighing them down and smells AMAZING. It also lasts for a few days, which is always a plus for curly hair." —Monica

Get it from Amazon for $17.13.

2. A curl-restoring treatment made with quinoa protein, mongongo oil, and mango butter to restore moisture-protein balance to textured hair, resulting in more defined and elastic curls.

The jar of hair product
Sally Beauty

The MoKnowsHair product line was created by natural hair influencer Monica Stevens. This product is cruelty- and paraben-free and safe for all curl types and textures, color-treated, and chemically treated hair. Get more tips for using it on the MoKnowsHair blog.

Promising review: "I have tried plenty of deep treatments/deep conditioners for my hair, but this one is the absolute best. It glides through my hair so smoothly and it just leaves my hair feeling super soft, well moisturized, deeply conditioned, and incredibly strengthened as well. This is truly a salon-quality grade product all the way! No matter what type of hair you have, I can’t urge you enough to give this product a try. It will become a huge favorite of yours instantly!" —Prettichic

Get it from Sally Beauty for $11.99.

3. An innovative hair gel that will actually give you soft, luscious, crunch-free curls.

The hair gel

Miss Jessie's is a woman-owned business that was founded by sisters Miko and Titi Branch in 2004. Inspired by their late grandmother, Jessie Branch, the sisters have built a very successful line of natural hair products consisting of styling cremes, moisturizers, and deep conditioning treatments for natural hair. They also own a salon in Florida that specializes in natural/curly hair textures.

Promising review: "I have tried more products than I can count to try and keep my curls looking nice and not frizzy, crunchy, weighed down, etc. I started using this a few weeks ago and it is amazing! My curls look better than ever — they are soft, shiny and frizz-free. This product is the absolute best!" —Caroline

Get it from Miss Jessie's for $14 or Target for $14.99.

4. A creamy deep conditioner designed for those of us with 3a–4c hair — it uses super-fruit oils to create a lightweight formula that leaves curls and coils feeling soft and moisturized.

Kayla Boyd / BuzzFeed

I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products.

Bread Beauty Supply is a woman-owned business that was founded by Maeva Heim in 2020.

Promising review: "Miracle. This is light when you apply it but it is very very moisturizing and nourishing. It smells delicious like a childhood cereal." —Ronnii

Get it from Sephora or Bread Beauty Supply for $28.

5. A lemongrass leave-in conditioner spray that uses natural ingredients to lock moisture in your hair and avoid weighing it down. It's infused with essential oils that help smooth hair and give it a soothing lemony scent.

The product spray bottle

Alikay Naturals is a woman-owned brand sold in retailers all over the world. The brand uses Caribbean-inspired ingredients to create not only natural hair products, but vulva care products, baby products, candles, and more.

Promising review: "I came across this product about three years ago after after I big chopped. I was researching products to use to combat shedding. This product went above and beyond the initial reason I purchased it. My hair is moisturized, healthy, and strong. I have been using this product ever since and will continue to use it. I highly recommend this product." —Kitty J

Get it from Target for $12.99 or Amazon for $19.54.

6. A lightweight multi-purpose oil infused with pure coffee seed and castor oil that'll moisturize the hair and scalp, while also giving it a glossy, smooth look and promoting hair growth.

Bomba Curls, Nordstrom

Bomba Curls was founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.

Promising review: "Very lightweight and has a great smell to it as well. It did not weigh down my hair and it gave my hair great shine through out the week." —Nordstrom Customer

Get it from Nordstrom or Bomba Curls for $22.

7. A leave-in conditioner for multi-textured hair to help eliminate frizz and define curls. It uses jojoba oil as a key ingredient to help replenish curls, while also protecting them, promoting growth, and helping them retain moisture.,,

Mixed Chicks is a woman-owned small business founded by Kim Etheredge and Wendi Levy. They got the idea for the line after bonding over their own struggles to find products that suited multi-textured hair. Now they sell a range of haircare products for varying hair types.

Promising review: "I absolutely love this product. I have forever been looking for a one-and-done product to use for my wash and goes and now I will look no further. It gave me so much definition I was amazed I could achieve just from a leave in. I recommend this to anyone looking for the same." —Maria Vega

Get it from Amazon for $14.99 (available in three sizes).

8. A satin-lined bandie, because it's gentle and protective on all hair types (but especially loved by curly and coily hair types). The stretch knit and satin combination makes these comfy, versatile, and super cute — all without causing hair breakage or frizz.

Wrap Life

The Wrap Life is a Brooklyn-based business founded by Nnenna Stella.

Promising review: "Great for natural hair. I purchase three and if more colors come out I’ll buy more. This curly girl is satisfied." —Amber D.

Get it from The Wrap Life for $24 (available in nine colors).

9. A banana and coconut superfood conditioner that uses nourishing vitamins, minerals, and antioxidants to help add moisture and support healthy hair. Bonus: Reviewers LOVE the way it smells. 🍌🥥


Briogeo is a woman-owned business that sells cruelty-free, gluten-free, mostly vegan, and 6-free hair care products for all hair textures.

Promising review: "This conditioner is so expensive, but so worth it. I have very thick, over processed, wavy hair. This conditioner made my hair so soft and detangled after one use. I get compliments on my hair every time I use it. Also, the smell is my favorite ever maybe. IT IS SO GOOD — it smells incredible in the shower and lingers lightly in your hair for days." —LindsayA3

Get it from Sephora or Briogeo for $28.

10. A pomegranate and honey coil sculpting custard created for thick, curly Type 4 hair (although reviewers with Type 3 hair have used and loved as well). It provides coils with definition, hydration, and shine.

the jar of hair product

Mielle Organics is a woman-owned business that was founded by Monique Rodriguez in 2014. It has since become one of the fastest growing natural hair care companies in the US.

Promising review: "Super glad I found this product. Works great on my 3b–3c curls. I use this after a light leave-in conditioner and jojoba oil. Is the perfect consistency for my fine hair that it doesn’t weigh it down at all and it dried with lovely shine and definition. Barely any frizz and it smells amazing. Super pleased that I just found my new go to styler. Not to mention the ingredient list is great." —Target customer

Get it from Target, Amazon, or Mielle Organics for $12.99.

11. A multi-use softening conditioner featuring moisture-rich ingredients like aloe vera, argan oil, and jojoba oil. You can use it as a regular conditioner, deep conditioner, leave-in, detangler, or just a daily moisturizer.

Christine Forbes / Buzzfeed

Melanin Haircare is a woman-owned business founded by sisters Whitney and Taffeta White. The line of hair products focuses on healthy scalp care and natural, safe ingredients.

Promising review: "This product has been a game-changer with definition of my twist-outs by its intense moisturizing ability. It has a minty scent that dissipates soon after using It. There is no residue left just penetrating moisture for even my dry hair. I can't wait to use her other products." —YaadGyal

Get it from Ulta or Melanin Haircare for $18.99.

12. A marshmallow and agave leaf hair jelly to give those curls smooth definition, while providing moisture and promoting healthy hair growth.

the pump bottle of hair jelly

Camille Rose is another woman-owned biz founded by Janell Stephens, a mother of five who turned her hobby into a multimillion-dollar company since starting it in her kitchen in 2011.

Promising review: "This is the holy grail for anybody with curly hair. I often don’t need any other products other than this. Although the price is a little bit higher, I can’t stop myself from buying this as it really is the most perfect product for my hair type." —Annie

Get it from Amazon for $20, Target for $22.99, or Camille Rose for $22.

13. A coconut shea curl defining creme perfect for those of us who like to throw a product in our hair and go. The medium-hold styler leaves curls looking soft and bouncy. The ingredients also help to protect hair against protein loss.

A model holding the jar of product
Eden BodyWorks

Eden BodyWorks is a woman-owned business founded by Jasmine Lawrence in 2004.

Promising review: "This curl cream is a godsend! It truly defines my 3b–3c curls as well as the hair on the crown of my head that isn't as curly (which is everyone's struggle). It doesn't have much of a scent, which I like, and it really moisturizes your hair. Be careful with how much you use cuz it's thick and creamy." —Target customer

Get it from Target for $8.49 or Eden BodyWorks for $9.25.

14. An Ankara silk bonnet so you can feel stylish even when when you're just going to bed or don't feel like fussing with your hair that day. The satin lining will help hair retain moisture and avoid frizz and breakage.

a Black model wearing the DEO silk bonnet
Isoken Enofe

Isoken Enofe is a woman-owned, international brand specializing in luxe beauty products. Each product highlights African culture and provides a sensual, funky, regal touch to every shopper's wardrobe.

Get it from Isoken Enofe for $27 (available in sizes M–XL).

15. Or a silk-lined beanie with an elastic band that makes it super comfy for laying in bed or working from home, but still cute enough to wear out of the house.

Grace Eleyae

Grace Eleyae is a woman-owned business that makes pillowcases, caps, and other hair accessories.

Promising review: "Excellent quality. First used the cap while walking on the beach on a cold windy day. Cap kept me warm and the satin lining protected my natural hair from the ocean spray. Highly recommend! I was so impressed that I purchased additional caps as gifts." —Deborah G.

Get them from Grace Eleyae for $24 or Amazon for $21.99.

16. A tingling mint scalp conditioner from Taraji P. Henson's haircare brand to help nourish your scalp and promote hair growth. The tri-touch applicator helps ensure you're really getting the product on there. It'll instantly soothe and moisturize that itchy scalp., Target

TPH by Taraji is a haircare line created by actress Taraji P. Henson, known for her roles in Empire, Hidden Figures, Think Like A Man, What Men Want, and MANY more. The products take a scalp-first approach to promote healthy hair growth for all textures.

Promising review: "I absolutely LOVE the way this made my scalp feel. It has a tingly cool sensation. A lot of products say this but this one delivers. It left my hair feeling very conditioned and soft to touch after the rinse-out. I can't wait to try the other products in this line." —Humbleeyes

Get it from Target or TPH by Taraji for $11.99.

17. A daily hair lotion, because it's Oyin Handmade's bestselling product for a reason! This hair quencher and refresher is perfect for keeping hair looking fresh between washes, thanks to a mixture of castor oil and olive squalane.

hand holding the bottle of hair dew leave-in lotion

Oyin Handmade is a woman-owned and family-run business based in Baltimore. They self-manufacture their products from food-grade ingredients.

Promising review: "So I hardly ever leave reviews on hair products because I feel like what works for me won't work everyone else and vise versa. But omg my hair is truly glorious right now. I have long thick naturally curly hair that gets matted and kinky if left dry. Well I washed my hair yesterday sprayed some of the juices and berries product on my hair and smoothed this over my hair after I rinsed my usual conditioner out. My hair is so soft bouncy and frizz-free. Truly is a drama free product and I'm grateful to have found it." —Gabby B

Get it from Amazon for $14.33, Target for $13.49, or Oyin Handmade for $13.99+ (available in two sizes).

18. A 4C four-step recipe formulated with avocado and kiwi to help simplify wash day and provide hair with hydration and nourishment. The set includes shampoo, deep conditioner, leave-in conditioner moisturizer, and twisting paste.

the four products including shampoo, deep conditioner, leave-in conditioner, and twisting paste

NaturAll is a woman-owned company founded by Muhga Eltigani in 2015. They sell a variety of hair products sourced from small farmers in Jamaica and Ghana.

Get it from NaturAll for $59 (originally $62.50 or subscribe and save for $44.25).

19. A follicle serum designed to condition and enhance elasticity to your strands, helping to prevent breakage and shedding. Just apply 2-3 small drops to your scalp and/or hair every day or every other day.

Butter by Keba

Butter by Keba is a woman-owned business based out of NYC with over 10 years of experience in handcrafted personal care products. Their products are naturally fragranced with delicious scents like coconut, sweet orange, vanilla, and more.

Promising review: "I’m a bit older so my hair has been shedding over the years. However when I started using Fruition Follicle Serum I noticed less shedding when I comb my hair and when I wash it. I’m actually noticing a lit more growth and length because of it. Thank you!" —Patricia K

Get it from Butter by Keba for $15.

20. A microwavable deep-conditioning cap that'll provide hair with about 20-30 minutes of even, gentle heat, ideal for wearing while deep conditioning or doing an oil treatment. The unique design is a comfy and convenient way to help your curls looks gorgeous, and feel healthy.

Glow By Daye

Glow By Daye is a woman-owned business founded by Ranay Daye and based in Los Angeles. She sells a variety of bonnets, as well as silk pillowcases.

Get it from Amazon for $36.96+ (available in three colors) or from Glow By Daye for $39.96 (available in seven colors).

21. A specialty box of Kaleidoscope products here to drastically narrow down your overflowing shelf of beauty products. The box includes a shampoo, conditioner, curl cream, deep conditioner, and defining gel for a complete routine.

the kaleidoscope unikorn specialty box, including five full-sized hair products

Curlbox is a woman-owned haircare company dedicated to making caring for natural hair affordable and easy. Be on the lookout for when their monthly subscription service opens up!

Kaleidoscope is also a woman-owned biz that was founded by Jesseca Dupart in 2013.

Promising review (about CurlBox's subscription service): "My experience with Curlbox has made my journey with my natural hair such an amazing and easy experience! Curlbox never fails at getting the best and hottest products to their customers without breaking the bank. Curlbox has saved my hair!" —Saudia

Get it from Curlbox for $40 (or shop the products individually at Kaleidoscope).

22. A twist and curl kit packed with everything you need to keep your hair soft, hydrated, and looking on point, from washing to styling.

Frederick Benjamin

Kit includes: Cooling Mint Shampoo and Conditioner duo, Daily Hydrator Styling Crème, Sleek Water Pomade, and a twist sponge for styling.

Frederick Benjamin is a Black-owned beauty brand based in New York that sells a variety of hair, shaving, and beard products. They are also partnered with Barbershop Books, a community-based organization that encourages young Black boys to be avid readers.

Promising review: "I'm new to natural curls and the Frederick Benjamin products are absolutely amazing. The shampoo and conditioner leaves your head feeling fresh. The daily hydrator and sleek water pomade go on light and have a lasting hold for a great look. You will be satisfied." —Troy

Get it from Frederick Benjamin for $50.

23. An apple cider vinegar hair rinse that'll assist in removing scalp buildup, reducing dandruff, and adding volume thanks to a combo of tea tree oil, castor oil, rice water, shea butter, and (of course) organic apple cider vinegar.

Girl+Hair, Target

Girl+Hair is a woman-owned company founded by Dr. Camille Verovic that sells cruelty-free, vegan, and silicone-free hair products.

Promising review: "Amazing! This was my first time using this product and it sure wont be my last. I used it today for the first time and my hair feels so nourished. I have used other acv rinses that have left my hair stripped, but not this. Not only does my scalp feel clean, but my hair underneath my crochet is so soft. I cant stop touching my roots. A little goes a long way. I would most definitely repurchase!" —Elenor E.

Get it from Girl+Hair for $12.99 or Target for $14.99. You can also find some of their products on Amazon.

24. A butter cream daily moisturizer more than 2,400 reviewers gave a 5-star review to because of its ability to improve shine and softness, reduce frizz, and promote hair growth.,

Thank God It's Natural (TGIN) is a woman-owned business based in Chicago.

Promising review: "This stuff is the holy grail of moisturizers. The smell is lovely, not too strong or fruity or overpowering. This is the first moisturizer I’ve EVER used that keeps my hair supple and soft for days. Before my hair would feel brittle after a few hours and I’d have to apply twice a day. This stuff I don’t even have to (if I don’t want to) put it in everyday, even tho I do. I absolutely love the way it’s made a difference in my hair. I have natural short 4C hair." —Kasie

Get it from Amazon for $6.99+ (available in two sizes).

25. A refresher spray for locs, braids, corn rows, and scalp care you can use on wet or dry hair. It contains aloe vera, jojoba oil, tea tree oil, peppermint oil, and rosemary oil to help with any dry, itchy scalp situation.

the refresher spray bottle
Pardo Naturals

Pardo Naturals is a woman-owned business based in Georgia. The shop makes products designed for people with sensitive skin. They even offer natural product making classes.

Get it from Pardo Naturals for $13.99.

26. A hydrating shampoo, from the Tracee Ellis Ross Pattern line, formulated for textured hair. It softly lathers and works to cleanse your hair and scalp, removing all that build-up and dirt, but without stripping away the moisture.

A hand holding the squeeze bottle of shampoo

Pattern is a hair care brand created by actress Tracee Ellis Ross, who is known for TV roles in Black-ish and Girlfriends, amongst many others. The line sells a variety of products for both washing and styling.

Promising review: "This is hands down the best shampoo I've ever used in my life. I will never use another if it's up to me. No complaints only joy! Curly hair joy." —Patricia

Get it from Ulta for $20+ (available in two sizes) or Pattern for $9+ (available in three sizes).

27. A versatile head wrap in fun, fabulous prints that'll brighten up your look and save you on those days when you don't feel like doing your hair. You can wrap all of your hair in it, use it as a headband, or even as a hair tie for a quick updo.

Kayla Boyd / BuzzFeed, Cee Cee's Closet

Cee Cee's Closet is a woman-owned business. The accessories are designed by founders Chioma and Uchenna Ngwudoand and then handmade by artisans in Nigeria.

I have a head wrap and it is so sturdy, yet super comfortable. It does an amazing job of staying in place and keeping my curly hair out of my face. They are 100% cotton and lightweight so you can wrap with ease. I love playing with the different ways to wear it. You can knot it, fold it up, tie it in a bow, etc. — there are so many fun ways to rock these!

Get it from Cee Cee's Closet for $15+ (available in three styles and TONS of prints).

28. A curling custard styling gel to eliminate frizz and keep your waves looking beautiful and shiny. Apply it evenly to wet hair, let it dry (and don't touch it), and your hair will look incredible in no time!

jar of Kinky-Curly curling custard

Kinky-Curly is a woman-owned business founded by Shelley Davis in 2003.

Promising review: "This is the only gel that I use. I’m African American and I usually have a partial sew in with wet and wavy or kinky curly hair. It blends well with my hair and the weave. For best results, use a spray bottle first and then rub the gel in the palm of your hand and do it that way. I wouldn’t expect for this gel to last more than one day as it isn’t thick, it’s pretty thin. It’s my fav!" —CRJS2013

Get it from Target for $18.99.

29. A flex brush so you can easily detangle those curls without the struggle — or worry that your brush will break (because, been there).

model using the flex brush while in the shower

CurlMix is a family-owned business that has been seen on Shark Tank. They have a handy hair quiz you can take to get product recs. Plus, the product are all vegan, cruelty-free, handmade, and organic.

Promising review: "It's the only brush that I use period.😁 I love my brush, I even gave them to my family members has gifts too. Great buy. 👍🏾" —Sandra J.

Get it from CurlMix for $25.

And make sure you check out more great Shark Tank beauty products.

30. A curl stimulator, which is an aloe-based, firm hold gel for curly-haired people that'll help your locks look more shiny and defined.

Uncle Funky's Daughter, Target

Uncle Funky's Daughter is a woman-owned company that was acquired by Renee Morris in 2014. She has used her own 20+ year natural hair journey to expand the natural hair care line.

Promising review: "Great for 2b thick hair! So I have always had natural waves in my hair but I never knew how to keep them in my hair without damaging heat tools and chemicals. I even tried heatless curls and my hair fell out more times than I could count. Then I was finally recommended this. Washed my hair, ran this product through my strands, scrunched and plopped my hair and voila! My hair is now back to its wavy self and not only that, but it is so soft and not weighed down at all! I can't even tell that there is product in it." —Kara G

Get it from Target for $16.79 or Uncle Funky's Daughter for $24.99.

31. A nourishing water mist you can spritz your hair with before styling for a boost of nourishment. The pure water has added amino acids to support hair growth and help protect against color fade.

the mist spray bottle in water

Vernon François Collection is a hair product line created by international celebrity hair stylist Vernon François, who has done hair for a list of celebs including Serena Williams, Willow Smith, Lupita Nyong'o, Ayesha Curry, and more.

Promising review: "Absolutely love this nurturing water! It's smells great and leaves hair soft and bouncy." —Anonymous

Get it from Sally Beauty for $11.19 (originally $15.99) or Vernon Francois Collection for $16.

32. A rhassoul and bentonite clay shampoo bar containing a combo of butters, oils, and clay that gives a creamy lather to cleanse hair without stripping it. And it can even double as a facial wash!

the shampoo bar and a towel

Bask & Bloom Essentials was founded by Bahamian native Candera Thompson who was inspired to create her own hair products after experiencing postpartum hair loss and shedding.

Promising review: "This bar made me love shampoo bars. Didn't take much to lather. Hair felt great after rinsing it out. Even thought the shampoo bar is clarifying, my hair didn't feel stripped at all. Definitely recommend and will repurchase." —Tanisha P.

Get it from Bask & Bloom Essentials for $14.

33. And an edge control gel and edge brush that'll lay edges and baby hairs for a sleek look that'll hold all day, without flaking — thanks to a healthy formula of aloe, vitamin E, coconut oil, and castor oil.

Target, The Doux

BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

The Doux is a Georgia-based salon and hair care line founded by entrepreneur and mother of five Maya Smith.

Promising review (for the gel): "This edge control is smooth and doesn’t flake. Gives a great hold on 4c kinky hair! A little bit goes a long way with this product!" —HaleyS17

Get the gel from Target or The Doux for $12.99 and the brush from The Doux for $12.

Say hello to endless good hair days.


Some reviews have been edited for length and/or clarity.

Want more products from Black-owned businesses? Check out Cool Products from Black-Owned Businesses, Black Womxn-Owned Etsy Shops, and our ongoing Minority-Owned Business Gift Guide 2021, which features loads of products by Black entrepreneurs that we think you'll love.

Also, check out and enjoy all of BuzzFeed's Black History Month 2021 coverage!

BuzzFeed Black History Month banner
BuzzFeed / Brooke Greenberg

Need more for your mane? We’ve got products to give you the silkiest hair ever, solutions for dry or damaged hair, and incredible products for short hair. Plus, the best wigs for anyone who’d rather improve their ‘do that way. Or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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