Just 27 Cool Products From Black-Owned Businesses
"I'm rooting for everybody Black." —Issa Rae and you with this huge variety of goodies.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
1. Beautifully Bamboo tea to give you something to cozy up and sip on. While it warms you up, it's also packed with ingredients that are meant to support healthy hair, skin, and nails.
Promising review: "I'm getting great results so far and it's been just three weeks in that I have started the Bamboo tea. My brows, lashes, and skin are looking amazing. I can say my edges are filling in as well. I can't tell you about my entire head because my hair is in braids, but my scalp seems to retain more moisture and oil and stay moisturized longer." —Valerie H.
Get it from Beautifully Bamboo for $14 (available in a 30-day supply).
2. The Hair Love book by Matthew A. Cherry — yes, the inspo behind the Oscar-winning short film about a dad learning to do his daughter's naturally curly hair — will be a charming hit for kids.
3. A Black History tote bag so you can show off your pride in our resistance and agency. The bag features a Civil Rights–inspired button design, including the faces and words of icons like Martin Luther King Jr., Angela Davis, Malcolm X, and more.
Promising review: "I love my tote bag!!! I am using it for work and have so much space. It is unique and I love the statement it makes about black history. My order was received in a timely manner and my shopping experience was great! I am already looking/shopping around to see what I can order next." —Vontressa
Get it from thetrinigee on Etsy for $25+ (available in three colors and three sizes).
4. A vegan liquid matte lipstick by The Lip Bar in their best-selling shade "Bawse Lady" so you can rock a bold color, feel confident as heck, and not have to worry about your lips feeling dry or flakey.
I use The Lip Bar's matte liquid lipsticks often and the formula is truly incredible. It hardly budges at all throughout the day, the pigment is bomb, AND it doesn't dry out my lips at all — which is honestly difficult to find in a matte lipstick. —Kayla
Promising review: "Love, love, love Lip Bar in 'Bawse Lady'!!! I do not normally wear any lipstick/gloss, but purchased this because it’s vegan and every lady needs a pop of red in her life. And it’s beautiful! I’m a believer and will purchase more colors. It’s not on the cheap end, but it’s worth it. It lasts ALL day and doesn’t get on my teeth." —CaliCat
Get it from Target for $12.99 (available in 13 colors) or The Lip Bar for $9+ (available in 18 colors).
5. Fenty Beauty Pro Filt'r hydrating foundation, because this grapeseed oil and sodium hyaluronate formula will give you a moisturized, natural-looking, smooth finish.
Don't listen to the naysayers who swear up and down that "FeNtY BeAuTy iSn'T reAlLy BlacK-oWnEd 'cAusE tHeRe aRe oTheR oWneRs." Rihanna is a black woman. And Rihanna is a major owner (and the face) of the Fenty Beauty brand. Therefore, Fenty Beauty is black-owned. PERIODTTTT.
Promising review: "Ladies and gentlemen she has done it again. I really wanted to get the first foundation but I have super dry skin and the sample I got made my skin so flaky! This foundation is perfect and makes my skin look so flawless and beautiful. I've never felt so confident in a foundation before. You can easily control the amount of coverage. Just buy it and you won't regret it." —cateisabella
Get it from Sephora for $35 (available in 50 shades).
6. Mo Knows Hair Curl Restoring Treatment formulated with quinoa protein, mongongo oil, and mango butter to restore moisture-protein balance to textured hair, resulting in more defined and elastic curls.
Promising review: "I have tried plenty of deep treatments/deep conditioners for my hair, but this one is the absolute best. It glides through my hair so smoothly and it just leaves my hair feeling super soft, well-moisturized, deeply conditioned, and incredibly strengthened as well. This is truly a salon-quality grade product all the way! No matter what type of hair you have, I can’t urge you enough to give this product a try. It will become a huge favorite of yours instantly!" —Prettichic
Get it from Sally Beauty for $11.99.
7. An innovative hair gel that'll give you soft, luscious, crunch-free curls while providing soft-to-medium hold.
Promising Review: "I use this and it's amazing! Gives you soft curls without the crunch and it doesn't weigh your hair down." —Nina lovejoy
Get it from Miss Jessie's for $14.
8. U-lace shoelaces (yep, from Shark Tank!) that'll stretch and stick inside your shoes so you only ever have to lace up once.
Promising review: "Love the ease of putting these on my shoes without the need to tie them and love the color options!!!" —Ramon T.
Get them from U-lace for $5.99 (each pack contains 6 laces, enough for a single sneaker, so you will need at least two packs; available in 63 color options) or get a two-pack from Amazon for $12.95 (available in 12 colors).
ALSO, check out our full round-up of the best Shark Tank products!
9. Etched stackable rings by linguaNigra to give you a simple standout accessory you'll want to find extra reasons to wave "hi" and "bye" to show off. They're made with sterling silver and plated with 22-karat gold.
Get them from linguaNigra on Etsy for $27+ each (available in sizes 6-8 and in gold or silver).
10. A Savage X Fenty mesh triangle bralette that is just as cute and sassy as it is comfy.
Get them it Asos for $34 (available in sizes XL–XXL).
11. A crystal-infused Goddess Mist crafted with witch hazel and lavender essential oil that you can use to spray your body for some good scents and good vibes.
Promising review: "I love Mint and Ocean products — they are top quality and you can sense the positive and powerful energy in each product. Thanks for the little gift of gloss! I love it!" —Nyanhaa Orlowska
Get it from MintandOcean on Etsy for $12.
12. A tie dye ruched midi dress from Lilly's Kloset with a front tie for you to absolute kill it in your next Instagram outfit post.
Get it from Lilly's Kloset for $48 (available in S–L).
13. Cee Cee's Closet head wraps in funky fab prints that'll brighten up your look and also save you on those days when you don't feel like doing your hair but you do want to look bomb.
The head wraps are 100% cotton, sturdy, and lightweight so you can wrap with ease.
Get them from Cee Cee's Closet for $15+ (available in three styles and TONS of prints).
14. Mint Condition Tingling Scalp Conditioner by Taraji P. Henson's new haircare brand to help nourish your scalp and promote hair growth. The bottle top is designed with three prongs to help you pour the conditioner and massage it into your scalp at the same time.
Promising review: "I absolutely LOVE the way this made my scalp feel. It has a tingly cool sensation. A lot of products say this but this one delivers. It left my hair feeling very conditioned and soft to touch after the rinse-out. I can't wait to try the other products in this line." —Humbleeyes
Get it from Target for $11.99.
15. Leave-in conditioner from Tracee Ellis Ross' PATTERN haircare brand to moisturize and define curls. It's meant to add an extra layer of hydration to wet hair directly after a wash.
Promising review: "I have used the PATTERN leave-in conditioner since it first came out. I LOVE this product! It smells great and I use it every day without any product build-up. PATTERN leaves my hair looking and feeling healthy." —Scully67
Get it from Ulta for $25 or Pattern for $25 (available in three sizes).
16. A black and white leopard print Victor Glemaud skirt that'll be fun, stylish, and comfortable to wear, no matter what the occasion.
Get it from Saks Fifth Avenue for $198 (originally $495; available in sizes XS–L).
17. The Hanifa strapless maxi dress (from the digital 3D fashion show that went viral), because there's nothing like looking drop-dead gorgeous in a summer dress that goes with any kind of shoes or accessories.
Get it from Hanifa for $269 (available in sizes XS–2XL and two colors).
18. A Pat McGrath Labs LUST: Mini MatteTrance Lipstick Trio because what's a makeup bag without products by the MOTHER of makeup? These tiny lippies will help you try out three colors so you can find the one that'll really keep you ~entranced~.
Promising review: "I’ve wanted to try PMG lipsticks for a long time. These little mini sets are a pretty sweet way to try multiple shades and actually use the whole product. The packaging seems rather cheaply made but these are sample size so I get that. The formula is truly matte which inevitably means drying so use a nice hydrating balm or oil before applying. The color and payoff are stunning. Elson is such a gorgeous classic red. I would definitely buy the full size. Guinevere is beautiful too — a bold gothic, blood red. Fever Dream isn’t really my shade but it would be amazing with a suitable skin tone. It’s a warm terracotta coral red and I am probably too pale. Formula and color-payoff of these lipsticks are awesome but the extreme baby size was a little disappointing. I would go for a full-size MatteTrance bullet. I did reuse all the little sequins in the packaging for an art project." —Natalia87
Get it from Sephora for $25 OR the full-size lipsticks for $40 each.
19. Dazzling crystal-embellished stockings by the d.bleu.dazzled brand, because making a sparkly statement with hosiery is just the level of extra you should aspire to. These glitzy stockings are available in an inclusive set of nude shades!
Listen, Linda, listen. These aren't your regular-schmegular embellished stockings that'll tear up in two days with the right number of drinks in your system. These are hand-embellished by the best in the business — indie designer Destiney Bleu of d.bleu.dazzled. In case you need a reference, you've def seen her hosiery and dazzling lingerie pieces on the likes of Beyoncé, Mariah Carey, and RIH-FRIGGIN'-ANNA! She offers hosiery in a variety of nude shades that includes all skin tones. Plus, you can order custom variations of her designs with a simple email to the brand. Treat yo' self!
Get the star-embellished stockings from d.bleu.dazzled in black or different nudes for $100 and the heart-dazzled stockings for $100.
20. Golde Matcha Turmeric Tonic for Skin Glow + Metabolism to mix into your smoothies, water, or milk. The wellness packet is filled with ingredients meant to help prevent inflammation, illuminate the skin, and assist with regulating your metabolism.
BTW, this product is vegan! Several reviewers noted that this is their alternative to drinking coffee.
Promising review: "This is better than a cup of coffee. This blend is my fav! Golde with my oat milk in the morning has given me a better start to my mornings. No jitters or tummy troubles after drinking this." —JasImani
Get it from Sephora for $29.
21. A Nubian Skin bralette you can lounge around the house in or comfortably layer under tops.
Get it from Asos for $43 (available in sizes XS-XXL).
You can also grab a matching pair of shorts or a lighter shade in the bra.
22. Beauty Bakerie's Blending Egg sponges that'll help you beat your face and ensure you get an eggs-traordinary blend!
The blending sponges are vegan, and cruelty-, paraben-, and sulfate-free.
Promising review: "These are the best! They're super soft and bouncy and blend product quickly and seamlessly. Also, the packaging is so cute and it's the perfect holder for sponges!" —Kay
Get a six-pack from Ulta for $18 or from Beauty Bakerie for $18 (available in two colors).
23. An Adorned by Chi graphic tee to let everyone know you're a proud melanin mermaid. 🌊🐚🧜🏽♀️
I have bought a few shirts and pins from Adorned by Chi and I love them all. The products are fun, quirky, and unique. The quality is always good and if you're a fan of anime or nerd culture, then there is definitely a lot of awesome stuff to choose from! —Kayla
Get it from Adorned by Chi for $26+ (available in sizes XS-4XL and six colors).
24. Fenty Beauty's Gloss Bomb lip gloss in one of its newest shades, Chocolit, to keep your lips poppin' — and by that, we do mean moisturized and sparkly.
You could also get the full mini Gloss Bomb set ($29) so you can try out a few of the beautiful colors before deciding which one is going to be your everyday shade.
Promising review: "I simply love it. It's a plumping, juicy glittery lip gloss with a delicious scent, a huge applicator, and a smooth formula." —Azx0003
Get it from Sephora or Fenty Beauty for $19 (available in six shades).
25. Mented Cosmetics Everyday Eyeshadow Palette full of warm browns that'll give all the melanated makeup-lovers the perfect no-makeup makeup looks and the perfect glam beats all in one palette.
I own this palette and I can't sing its praises enough. I love that it has a transition shade for my skin tone and I don't have to use multiple palettes to get one look. —Marquaysa
Get it from Mented Cosmetics for $28.
26. A copy of Unashamed: Musings of a Fat, Black Muslim by Leah Vernon guaranteed to make you cry, laugh, and gasp out loud as she shares her raw personal journey of overcoming discrimination, abuse, and more to become a successful model, writer, influencer, and body-positive activist.
I'm currently reading this book and it is one of the most honest and entertaining memoirs I've read in a while. Leah does not hold back and her story of family struggles, divorce, and following her dreams is certainly able to inspire anyone, no matter what their race, religion, etc. —Kayla
Get it from Amazon for $15.89+, Barnes and Noble for $16+, or find it at a local bookstore through Indie Bound.
27. An Ace Beautè eyeshadow palette with 15 highly pigmented matte and metallic shades that'll convince you to try all new makeup looks and color combinations.
Promising review: "Pigmentation is strong on first application, so may take a little getting used to the formula... but this color scheme and payoff is absolutely worth it. I love it so much! So versatile and blendable and beautiful! Comes with me everywhere now." —ashiemcl
Get it from Ace Beauté for $38.99 or from Beauty Bay for $37.25.
Reviews have been edited for length and/or clarity.
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