Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
These are here to stay.
Get it from Target for $11.99.
Promising review: "My beautiful daughter is the one who found this product. Her hair was very dry-looking, and suddenly it looked shiny and healthy. I'm using it now, about once a week, and it makes a noticeable difference. Three ounces isn't much, but a little goes a long way. If you're fighting dry hair, buy it now!" —Rainreader
Get it from Sephora for $28+ (available in two sizes).
To learn more about why a BuzzFeeder recommends this, check out "This Product Has Saved The Color-Treated, Totally Damaged Hair Of Thousands Of People".
Promising review: "I have to say I LOVE this product. The best I've ever bought. The price is very reasonable. This works better than any other cowash I have ever used. I have double-processed (BLEACHED hair) and this makes my hair feel good. This also cleans my hair and scalp very well. Five stars" —Target Customer
Get it from Target for $7.99.
Promising review: "This dry shampoo works REALLY well. It absorbs oil, doesn't leave a weird residue in my hair, I don't get a white cast and it smells INCREDIBLE. I purchased one and immediately went out and bought a backup because at this point I need to always have a couple in my stash! I was skeptical about buying it at first, but now that I've tried this, I think I'm spoiled." —CookieGirl1
Get it from Sephora for $25.
See what we picked as the three best dry shampoos at different price points in "The Best Dry Shampoos Will Definitely Carry You In Between Washes".
Promising review: "I’ve always wanted to have beach curls but could never find a curler or wand that curled them the way I wanted them to. This wand did exactly what I wanted! My hair has never looked this good. It curled my hair quickly and the curls lasted awhile, too! Highly recommend." —Target Customer
Get it from Target for $19.99.
You can use it on both wet and dry hair.
Promising review: "This is amazing for when I add oils in my hair to stimulate blood flow and evenly distribute my hair oils. I'm happy that I finally brought this." —Donyee H.
Get it from Vanity Planet for $14.99 (originally $39.99; available in four colors).
To learn more about a BuzzFeeder loves this, check out "This Scalp Massager Basically Just Saved Me Hundreds At The Salon".
Get it from Target for $5.39.
Promising review: "I LOVE this conditioner bar way more than I thought I would. I like it way more than my regular liquid conditioner because it leaves my hair softer and shinier without the left over stickiness and weight my liquid one does. It has a very subtle smell, which I would prefer over a strong fragrance." —bellamenin
Get it from Urban Outfitters for $12.
Its molding leaves zero creases, while its ionic technology leaves your hair totally smooth! AND it works on all hair types, including thick.
Promising review: "I'm clueless about hair styling — I'm an air-dry and go kinda gal, but this was stupidly easy to use, and created bouncy, buoyant waves that served my fine hair beautifully. I first tested it on freshly washed hair, and it gave me texture and bounce when my hair had been feeling lifeless. First use, I am in LOVE!" —lasilver
Get it from Sephora for $120.
It comes with a bun cap so you can use it as an overnight mask without staining your pillow!
Promising review: "I'm surprised there aren’t more reviews, because it works great. I’ve been using overnight masks, but at five bucks a pop that adds up since I like to do them weekly. I have nearly waist-length, layered, colored hair. I need something on my ends, especially in-between cuts. This keeps my ends smooth and tangle-free. It's well worth the $14. It should last awhile." —Ris
Get it from Target for $14.
Promising review: "I bought this product a while ago, and over time it's made my hair probably the nicest it's ever been in my life. I have super fine hair that seems to dry out really easily, even from just being out in the sun regularly. I used to dye my hair a ton too, so it's fair to say my hair started out really stripped. Now though, I can't even find a single split end." —Mogget
Get it from Sephora for $18.
Check out a BuzzFeeder's full review in "23 Things Under $25 That BuzzFeed Writers Swear By".
Promising review: "This is one of the best products I've found for my hair. I have hair that's naturally thin and this gives it awesome texture. A couple of sprays in the morning and it holds up all day. The smell is really nice and beach-y, and I would use it purely for the scent." —jacqueline3290
Get it from Free People for $12.50.
Promising review: "This towel helps keep away frizz when air drying and seems to cut down on overall dry time. I love how it keeps hair out of the way when applying skincare or makeup after a shower so that alone has been worth it." —Starsforever
Get it from Sephora for $30.
Learn more about why a BuzzFeed editor loves this in "This Miracle Hair Towel Actually Cuts My Hair Drying Time In Half".
Promising review: "Finally a straightener that works for my hair! I'm super picky. My hair is very fragile and most straighteners have been too harsh on it. I've tried all the high-end brands, but this one is the best so far. It straightens easily, controls static and leaves it looking shiny. I was skeptical about the static control but my hair has been so static-y lately and it's worked great at controlling it! Very happy with the purchase and at such a great price!" —Jmarti41
Get it from Target for $19.99.
Promising review: "This is one of my favorite hair products ever. I blow-dry my hair every time I wash it and before I started using this I had so much heat damage. It makes your hair look sleek and shiny but not greasy. My hair has never been softer!" —Sephora Customer
Get it from Sephora for $24.
Promising review: "My husband and I both use it. We both have curly/frizzy hair and love it! It is pricey, but worth it." —Target Customer
Get it from Target for $16.99.
Promising review: "Game-changer. For reference, I have blonde, thick, wavy hair with a lot of gray. I decided to try this one on a whim, and I’m super impressed. After one use, my hair feels so soft with much less frizz. I like the smell a lot, too. It smells pretty mild to me, kind of minty-sweet." —anoirmarie
Get it from Sephora for $40.
You can also use it before heat-styling!
Promising review: "I LOVE this stuff! It gives great volume, texture, and has a little bit of hold to it! Isn’t greasy or powdery. I also LOVE the way it smells! I was hesitant to try it because of the price, but SO glad I finally did! It’s now my favorite hair product!!" —KimCarr
Get it from Nordstrom for $23+ (available in two sizes).
To learn why a BuzzFeeder swears by this, check out "This Oribe Hair Texturizer Is Seriously Worth It For People With Thin Hair".
Promising review: "These work great for super fine hair. Nothing worked to hold a curl in my hair until I came across these." —Target Customer
Get a pack of five rods from Target for $4.59.
Promising review: "I have naturally curly hair that I usually straight iron it since I could never get it to air-dry without frizz. I used this product for the first time last night and my hair is light, smooth, managed, and SUPER curly! I am instantly in love with this! I now just go all-natural, and the best part is, if a curl goes flat you can use a dab on your finger to reactivate." —CorasMom
Get it from Sephora for $28.
Promising review: "I've used a lot of dry shampoo products and nothing compares to this! It absorbs the oil in my hair without giving me a weird chalky finish, adds volume, and smells amazing. As someone who regularly gets her hair highlighted every six to eight weeks, it's important to not overwash hair and this product helps extend the days in between washes. Also, a little goes a long way; a bottle of this bad boy lasts for months!" —sammileelar
Get it from Sephora for $28.
Don't worry if you're an animal lover like me, the snail mucin is collected in cruelty-free conditions!
Promising review: "My hair was severely damaged during a coloring process at a professional hair studio. My hair was breaking apart or in half with brushing or even touching it. My hair is not quite back to normal, but it has come a looong way with this and after the first use my hair was very soft." —Kelly
Get it from Soko Glam for $29.
Get it from Target for $5.99.
Promising review: "I have battled dandruff for most of my adult life, and nothing helps. You name it, I’ve tried it. Then DE released this...one use of this product and I’ve seen a huge decrease in flakes and dry/irritated red patches. Yesterday was the first day in months I wore my hair down without having flakes showing up in my dark brown hair. This will definitely become an essential part of my hair care and I can’t wait to see what this does longterm. Be aware though, a little product goes a long way! Don’t feel like you have to smother your scalp!" —smastars
Get it from Sephora for $36.
Promising review (for ruby-colored conditioner): "I wanted to protect my hair and this product was great for that. It smells wonderful and I feel like my hair is vivid. It for sure looks like I just had it done." —LAjt
Get it from Celeb Luxury for $35+ (available in 35 shades).
Get it from Target for $4.99.
Promising review: "This is one of the BEST curl creams I have ever used and trust me I tried a lot! This makes my curls sooo soft and is super good at fighting frizz. Plus, the bottle is bigger and cheaper than other brands. This is highly worth it. I have very damaged and frizzy hair and never seen my curls so silky soft. I love this product and it smells amazing." —Monicaxoxo97
Get it from Sephora for $34.
To learn more about why a BuzzFeed editor loves this, check out "12 Amazing Beauty Products You'll Wish You'd Known About Sooner".
Promising review: "I LOVE this! I have used pricey conditioner and been disappointed. I used this once and have fallen in LOVE." —Islandmama
Get it from CVS for $5.49.
To learn why a BuzzFeed editor recommends this, check out "This $3 Deep Conditioner Will Give You Rich-Girl Hair!".
It comes with three magnetic attachments: a styling concentrator that creates a high-velocity blade of air for easy styling, a smoothing nozzle to evenly dry hair with a sleek finish, and a diffuser with curls in mind to reduce frizz and define ringlets.
Promising review: "This is worth the high price! I have long, very thick hair that I've always struggled to style on my own. I saw a demonstration in a London department store and knew I needed this. My favorite qualities are how FAST this dries my hair. And how SMOOTH it makes my hair. I have naturally wavy hair that I've straightened with GHDs since 2001. With this dryer, it's the first time I've been happy with my natural waves. I attribute this to the fact that this dryer seems to work out all the frizzy-ness in the drying process. Love this and would buy again!" —LillacSkies
Get it from Sephora for $399 (available in three colors).
See why this won our splurge-worthy pick for best hair dryers in "The Best Hair Dryers That Will Blow You Away".
The reviews for this post have been edited for length and clarity.