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    34 Hair Products You'll Probably End Up Using Again And Again

    These are here to stay.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Verb Purple Toning + Hydrating Hair Mask spaces out the amount of time in-between getting your hair professionally touched up by neutralizing yellow tones and brightening your blonde hair to fully platinum in just five minutes. AND it uses açai extract and vitamin B5 to double as a deep conditioner to add extra shine and help undo damage from bleaching.


    You can let it sit for 5-20 minutes.

    Promising review: "I have tried a lot of purple shampoo and conditioners in the past, but this one does it all! A lot of purple shampoos are kind of drying with my hair and I have to use a lot of conditioner afterwards and I don’t notice a big difference. This one I shampoo and then work my way from the bottom of my hair to the top and it makes my blonde hair look freshly colored and feels hydrated and soft!!" —lundyn1217

    Get it from Sephora for $18 or from Verb for $18.

    2. John Frieda Hot Air Brush styles dry *and* wet hair and makes giving yourself pro-like blowouts every darn morning easier than ever (seriously — its simple design is very beginner-friendly). Not to mention, its ~ionic technology~ leaves your mane frizz-free and impressively shiny.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "I am thrilled with it as I never blow-dried my hair due to being completely inept at handling a hairbrush in one hand and blow-dryer in the other. Hairdresser would show me but I still couldn’t do it. I absolutely love this product and for first time, I can style and blow-dry my hair." —CA76

    Get it from Walgreens for $39.99.

    To learn why a BuzzFeed editor recommends this, check out "Your Hair Struggles Are Over Thanks To This Magical Hot Air Brush".

    3. Eva NYC Mane Magic 10-in-1 Primer feeds your hair with argan oil, vitamins, and sunflower seed oil to supply you with everything you need for healthy locks in just a spritz. Use it as a heat protectant, to reduce frizz, add shine, detangle knots, WHATEVER. Name your mission — this is your sidekick.

    Get it from Target for $11.99.

    4. Aveda Phomollient™ Styling Foam feels totally weightless, but creates *major* body and volume when you use this before blowdrying. Its satisfying liquid to foam formula works especially great for anyone with fine-to-medium hair — but the best part? It leaves you with super shiny, silky tresses.


    Promising review: "My hair is straight and thin, but when I use this product, I am able to achieve texture, volume, and control of my hair. It doesn't leave my hair feeling waxy or oily either, which makes me happy." —Katy

    Get it from Nordstrom for $23.

    5. Olaplex Hair Perfector No. 3 confronts bleach and coloring damage ~head on~ by quickly getting to work on strengthening each and every strand with bond-building technology. Basically, it'll bring your mane back to shiny and new no matter how many dang times you dye it.

    Elena Garcia / BuzzFeed

    Promising review: "My beautiful daughter is the one who found this product. Her hair was very dry-looking, and suddenly it looked shiny and healthy. I'm using it now, about once a week, and it makes a noticeable difference. Three ounces isn't much, but a little goes a long way. If you're fighting dry hair, buy it now!" —Rainreader

    Get it from Sephora for $28+ (available in two sizes).

    To learn more about why a BuzzFeeder recommends this, check out "This Product Has Saved The Color-Treated, Totally Damaged Hair Of Thousands Of People".

    6. As I Am Cowash Cleansing Conditioner enlists the hydrating benefits of coconut and castor oil to both wash and moisturize your natural curls. Its creamy finish won't leave any residue — only defined, shiny locks.

    Promising review: "I have to say I LOVE this product. The best I've ever bought. The price is very reasonable. This works better than any other cowash I have ever used. I have double-processed (BLEACHED hair) and this makes my hair feel good. This also cleans my hair and scalp very well. Five stars" —Target Customer

    Get it from Target for $7.99.

    7. Amika Perk Up Dry Shampoo won't punish you for going two (three?) days without a proper lather. In fact, it's pretty darn close to washing your hair without water. It uses rice starch to absorb excess oil without leaving white residue, while also adding volume *and* cooling your scalp. Dare I say, this is a reward for avoiding showers?!


    Promising review: "This dry shampoo works REALLY well. It absorbs oil, doesn't leave a weird residue in my hair, I don't get a white cast and it smells INCREDIBLE. I purchased one and immediately went out and bought a backup because at this point I need to always have a couple in my stash! I was skeptical about buying it at first, but now that I've tried this, I think I'm spoiled." —CookieGirl1

    Get it from Sephora for $25.

    See what we picked as the three best dry shampoos at different price points in "The Best Dry Shampoos Will Definitely Carry You In Between Washes".

    8. Remington Slim Ceramic Curling Wand creates effortless waves, even on stick-straight hair. It's simpler to control than traditional curlers so beginners can quickly master beach waves in a matter of minutes. Plus its ceramic plating helps to prevent heat damage *and* create a super smooth finish! No frizz allowed.


    Promising review: "I’ve always wanted to have beach curls but could never find a curler or wand that curled them the way I wanted them to. This wand did exactly what I wanted! My hair has never looked this good. It curled my hair quickly and the curls lasted awhile, too! Highly recommend." —Target Customer

    Get it from Target for $19.99.

    9. Vanity Planet Rejuvenating Scalp Massager is the ultimate multitasker. It can increase blood flow to your scalp to encourage hair growth, distribute your scalp's natural oils to promote shine, and even help control dandruff. And its gentle vibration feels so darn SATISFYING when you use it — people love it for stress relief!

    Mallory Mower / BuzzFeed

    You can use it on both wet and dry hair.

    Promising review: "This is amazing for when I add oils in my hair to stimulate blood flow and evenly distribute my hair oils. I'm happy that I finally brought this." —Donyee H.

    Get it from Vanity Planet for $14.99 (originally $39.99; available in four colors).

    To learn more about a BuzzFeeder loves this, check out "This Scalp Massager Basically Just Saved Me Hundreds At The Salon".

    10. Neutrogena Anti-Residue Shampoo goes straight to the source of any hair damage — your scalp. It hits the reset button for dull, damaged hair — just a weekly rinse with this will remove dulling residues (hello, styling products) and revive your mane to a gorgeous ✨shiny✨ state.

    Get it from Target for $5.39.

    11. Playa Ritual Hair Oil feels super lightweight, but makes a *big* difference. Its blend of natural oils like coconut, apricot, and sunflower calms frizz, hydrates parched locks, and boosts overall shine. Plus! Vitamins E, K, and other antioxidants actually treat damaged hair, instead of just coating it.

    Promising review: "I can't live without this product. When I use it on my wet hair, it dries without any frizz and on my dry/second day hair it tames my frizz. It leaves my hair shiny, but never greasy, and doesn't coat my hair like most oils." —Ryanem

    Get it from Sephora for $38.

    12. Brite Organix Bar None Hydrating Conditioner Bar reduces plastic waste, pesky frizz, and dryness after just one good lather. It combines cocoa and shea butter to deeply hydrate your hair and leave it softer and smoother. So long, brittle strands. Hello, luscious locks.

    Urban Outfitters

    Promising review: "I LOVE this conditioner bar way more than I thought I would. I like it way more than my regular liquid conditioner because it leaves my hair softer and shinier without the left over stickiness and weight my liquid one does. It has a very subtle smell, which I would prefer over a strong fragrance." —bellamenin

    Get it from Urban Outfitters for $12.

    13. Amika High Tide Deep Waver boasts three connected barrels to create usually-difficult, "effortless" beach waves with one simple tool. All you need to do is slowly move it down your hair in the same way you straighten — this'll do all the curling for you.


    Its molding leaves zero creases, while its ionic technology leaves your hair totally smooth! AND it works on all hair types, including thick.

    Promising review: "I'm clueless about hair styling — I'm an air-dry and go kinda gal, but this was stupidly easy to use, and created bouncy, buoyant waves that served my fine hair beautifully. I first tested it on freshly washed hair, and it gave me texture and bounce when my hair had been feeling lifeless. First use, I am in LOVE!" —lasilver

    Get it from Sephora for $120.

    14. Kristen Ess Anytime Anywhere Recovery Balm conquers flyaways in seconds with nothing more than this stick formula of coconut and castor oil. You can use it to treat damage, promote shine, add hold to updos, or tame split ends — all with the flick of your wrist.

    It comes with a bun cap so you can use it as an overnight mask without staining your pillow!

    Promising review: "I'm surprised there aren’t more reviews, because it works great. I’ve been using overnight masks, but at five bucks a pop that adds up since I like to do them weekly. I have nearly waist-length, layered, colored hair. I need something on my ends, especially in-between cuts. This keeps my ends smooth and tangle-free. It's well worth the $14. It should last awhile." —Ris

    Get it from Target for $14.

    15. Verb Ghost Oil adds seriously impressive shine to even damaged tresses with just a few pumps. Its blend of Moringa oil and essential nutrients smooth frizz, fight humidity, and promote bouncy, healthy tresses no matter how many mornings you use a straightener. Fried hair is no longer in our vocabulary.

    Alice Prendergast / BuzzFeed

    Promising review: "I bought this product a while ago, and over time it's made my hair probably the nicest it's ever been in my life. I have super fine hair that seems to dry out really easily, even from just being out in the sun regularly. I used to dye my hair a ton too, so it's fair to say my hair started out really stripped. Now though, I can't even find a single split end." —Mogget

    Get it from Sephora for $18.

    Check out a BuzzFeeder's full review in "23 Things Under $25 That BuzzFeed Writers Swear By".

    16. Free People x BajaZen Make Waves Sea Salt Spray requires merely a spritz to ensure all-day volume and ~tousled tresses~ if you're going for a beach-y, natural wave look. Reviewers say it works well for fine hair *and* smells absolutely divine, thanks to its blend of jasmine and sea salt.

    Free People

    Promising review: "This is one of the best products I've found for my hair. I have hair that's naturally thin and this gives it awesome texture. A couple of sprays in the morning and it holds up all day. The smell is really nice and beach-y, and I would use it purely for the scent." —jacqueline3290

    Get it from Free People for $12.50.

    17. Aquis Prime Rapid-Dry Hair Towel makes sure you don't have to choose between air drying or frizz when you want to take a break from heat styling. It cuts air-drying time *in half* and is much more gentle than the traditional cotton towel, so you and your hair are both happy and in one piece every single morning.

    Natalie Brown / BuzzFeed

    Promising review: "This towel helps keep away frizz when air drying and seems to cut down on overall dry time. I love how it keeps hair out of the way when applying skincare or makeup after a shower so that alone has been worth it." —Starsforever

    Get it from Sephora for $30.

    Learn more about why a BuzzFeed editor loves this in "This Miracle Hair Towel Actually Cuts My Hair Drying Time In Half".

    18. Remington 1-inch Flat Iron uses anti-static technology, as well as ceramic and tourmaline plates to take a *smooth approach* to straightening. It has six individual heat settings up to 410 degrees F so you can find the best option for your hair, and leaves you with less static and flyaways. Win, win, win.


    Promising review: "Finally a straightener that works for my hair! I'm super picky. My hair is very fragile and most straighteners have been too harsh on it. I've tried all the high-end brands, but this one is the best so far. It straightens easily, controls static and leaves it looking shiny. I was skeptical about the static control but my hair has been so static-y lately and it's worked great at controlling it! Very happy with the purchase and at such a great price!" —Jmarti41

    Get it from Target for $19.99.

    19. Briogeo Farewell Frizz Blow Dry Perfection + Heat Protectant Crème treats your hair *before* you style it with heat tools so you can both protect it from damage and promote shine before you even start your routine. Its blend of rosehip, argan and coconut oils detangles and moisturizes to ensure your strands are safe from up to 425 degrees F.

    Promising review: "This is one of my favorite hair products ever. I blow-dry my hair every time I wash it and before I started using this I had so much heat damage. It makes your hair look sleek and shiny but not greasy. My hair has never been softer!" —Sephora Customer

    Get it from Sephora for $24.

    20. Sexy Hair Spray & Play Volumizing Hairspray takes your traditional hairspray one step further. It ensures all-day hold for any 'do, but also gives your tresses MAJOR volume, texture, and shine. Not to mention, it'll last up to 72 hours even in humidity. I suppose you could call this an overachiever.

    Promising review: "My husband and I both use it. We both have curly/frizzy hair and love it! It is pricey, but worth it." —Target Customer

    Get it from Target for $16.99.

    21. Virtue Smooth Conditioner won't waste time when you use this in the shower. It eliminates frizz, locks out humidity, seals in moisture, and overall gives your mane lots and lots of shine. And all you did was sing show tunes.


    Promising review: "Game-changer. For reference, I have blonde, thick, wavy hair with a lot of gray. I decided to try this one on a whim, and I’m super impressed. After one use, my hair feels so soft with much less frizz. I like the smell a lot, too. It smells pretty mild to me, kind of minty-sweet." —anoirmarie

    Get it from Sephora for $40.

    22. Oribe Dry Texturizing Spray is a favorite among many with fine hair for its ability to build major volume and texture without feeling heavy. Use it on dry hair to lift your roots, give it a tousle, and you are DONE. And you better believe there's zero white residue.

    Elena Garcia / BuzzFeed

    You can also use it before heat-styling!

    Promising review: "I LOVE this stuff! It gives great volume, texture, and has a little bit of hold to it! Isn’t greasy or powdery. I also LOVE the way it smells! I was hesitant to try it because of the price, but SO glad I finally did! It’s now my favorite hair product!!" —KimCarr

    Get it from Nordstrom for $23+ (available in two sizes).

    To learn why a BuzzFeeder swears by this, check out "This Oribe Hair Texturizer Is Seriously Worth It For People With Thin Hair".

    23. Donna Soft Twist Rollers style your hair into gorgeous ringlets while you catch up on your beauty sleep (and give your locks a break from heat tools, which can cause damage and frizz). Consider these the easiest way to indeed wake up like this.


    Promising review: "These work great for super fine hair. Nothing worked to hold a curl in my hair until I came across these." —Target Customer

    Get a pack of five rods from Target for $4.59.

    24. DevaCurl SuperCream Coconut Curl Styler is trusted by many with curly hair for using coconut oil to smooth and soften your ringlets, and give you quick, shiny locks. Get ready for curls that bounce, *not* tangle.


    Promising review: "I have naturally curly hair that I usually straight iron it since I could never get it to air-dry without frizz. I used this product for the first time last night and my hair is light, smooth, managed, and SUPER curly! I am instantly in love with this! I now just go all-natural, and the best part is, if a curl goes flat you can use a dab on your finger to reactivate." —CorasMom

    Get it from Sephora for $28.

    25. Daily Dose Miracle Moisture Spray Leave-In Conditioner makes treating treating dry, frizzy hair incredibly easy — you just have to spritz. Its lightweight, softening formula works on *all* hair types (including 3a to 4c) to leave your tresses smooth and shiny. Plus, you can use it on dry hair!

    Promising review: "Love this stuff. It's like liquid gold for hair. It leaves my hair soft and easy to comb through. My two daughters are hooked!" —Anonymous

    Get it from Sally Beauty for $17.99.

    26. Bumble & Bumble Prêt-à-Powder helps you ditch harsh sprays in favor of a gentler powder formula when it comes to dry shampoo. Not only does this work as a dry shampoo, but it volumizes, extends the life of a blowout, and most importantly, makes your hair feel just washed (as if it hasn't been a full week).

    Promising review: "I've used a lot of dry shampoo products and nothing compares to this! It absorbs the oil in my hair without giving me a weird chalky finish, adds volume, and smells amazing. As someone who regularly gets her hair highlighted every six to eight weeks, it's important to not overwash hair and this product helps extend the days in between washes. Also, a little goes a long way; a bottle of this bad boy lasts for months!" —sammileelar

    Get it from Sephora for $28.

    27. La'dor Keratin Power Glue enlists the power of snail mucin (yep) to both strengthen and coat each and every strand with protection from heat damage. It includes keratin to restore damage from chemical treatments, while its blend of moringa seed oil and collagen encourage extra shine and smoothness.

    Soko Glam

    Don't worry if you're an animal lover like me, the snail mucin is collected in cruelty-free conditions!

    Promising review: "My hair was severely damaged during a coloring process at a professional hair studio. My hair was breaking apart or in half with brushing or even touching it. My hair is not quite back to normal, but it has come a looong way with this and after the first use my hair was very soft." —Kelly

    Get it from Soko Glam for $29.

    28. L'Oréal Elvive Total Repair 5 Protein Recharge Treatment helps you to hit the reset button on fried, over-processed manes. Its blend of almond extracts and protein elixirs both strengthens your hair and protects it from further heat damage — it can even withstand bleaching!


    Get it from Target for $5.99.

    29. Drunk Elephant T.L.C. Happi Scalp Scrub uses a combo of AHA and BHA acids and exfoliating beads to (gently) dissolve dead skin cells and styling buildup to restore dry, irritated scalps. And! Fatty acid-rich plant oils and a quick-absorbing multi-amino acid blend ensure your scalp *stays* nourished and flake-free.


    Promising review: "I have battled dandruff for most of my adult life, and nothing helps. You name it, I’ve tried it. Then DE released use of this product and I’ve seen a huge decrease in flakes and dry/irritated red patches. Yesterday was the first day in months I wore my hair down without having flakes showing up in my dark brown hair. This will definitely become an essential part of my hair care and I can’t wait to see what this does longterm. Be aware though, a little product goes a long way! Don’t feel like you have to smother your scalp!" —smastars

    Get it from Sephora for $36.

    30. Celeb Luxury Viral Colorwash makes faded dye jobs look vivid and freshly done *or* helps you easily try out an exciting new shade on already-bleached hair! Either way, you'll be able to extend your 'do's lifetime and avoid costly touch-ups.

    Promising review (for ruby-colored conditioner): "I wanted to protect my hair and this product was great for that. It smells wonderful and I feel like my hair is vivid. It for sure looks like I just had it done." —LAjt

    Get it from Celeb Luxury for $35+ (available in 35 shades).

    31. Garnier Fructis Sleek Shot In-Shower Styler truly cuts your morning routine in half. It can be mixed into your shampoo to streamline your shower (but keep all the conditioning benefits), and uses argan oil and plant keratin to smooth each and every strand as you blow-dry, meaning you won't need to straighten.

    Get it from Target for $4.99.

    32. Moroccanoil Intense Curl Cream works as a leave-in conditioner that helps your ringlets return to soft, defined, and b-o-u-n-c-y thanks to a powerful blend of argan oil, vitamin E, and antistatic agents. It's time to say an official goodbye to frizz.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "This is one of the BEST curl creams I have ever used and trust me I tried a lot! This makes my curls sooo soft and is super good at fighting frizz. Plus, the bottle is bigger and cheaper than other brands. This is highly worth it. I have very damaged and frizzy hair and never seen my curls so silky soft. I love this product and it smells amazing." —Monicaxoxo97

    Get it from Sephora for $34.

    To learn more about why a BuzzFeed editor loves this, check out "12 Amazing Beauty Products You'll Wish You'd Known About Sooner".

    33. Pantene Three-Minute Moisture Renewal Deep Conditioner transforms your tresses from weak to sleek (for cheap!) thanks to its fast-acting, repairing formula. 180 seconds of singing in the shower and it's SO LONG, FRIZZ. Bring. On. The. SHINE.

    Promising review: "I LOVE this! I have used pricey conditioner and been disappointed. I used this once and have fallen in LOVE." —Islandmama

    Get it from CVS for $5.49.

    To learn why a BuzzFeed editor recommends this, check out "This $3 Deep Conditioner Will Give You Rich-Girl Hair!".

    34. Dyson Supersonic Hair Dryer comes at a high price, but has already proven to be worth the splurge (at least according to hundreds of happy reviewers). Not only is it engineered to protect your hair from damage, but dries even thick manes quickly and easily. AND it'll promote extra shine, leaving you with slo-mo worthy, shiny locks in no time.


    It comes with three magnetic attachments: a styling concentrator that creates a high-velocity blade of air for easy styling, a smoothing nozzle to evenly dry hair with a sleek finish, and a diffuser with curls in mind to reduce frizz and define ringlets.

    Promising review: "This is worth the high price! I have long, very thick hair that I've always struggled to style on my own. I saw a demonstration in a London department store and knew I needed this. My favorite qualities are how FAST this dries my hair. And how SMOOTH it makes my hair. I have naturally wavy hair that I've straightened with GHDs since 2001. With this dryer, it's the first time I've been happy with my natural waves. I attribute this to the fact that this dryer seems to work out all the frizzy-ness in the drying process. Love this and would buy again!" —LillacSkies

    Get it from Sephora for $399 (available in three colors).

    See why this won our splurge-worthy pick for best hair dryers in "The Best Hair Dryers That Will Blow You Away".

    Your frizz leaving the building like:


    The reviews for this post have been edited for length and clarity.

    Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!


    Need more for your mane? We’ve got products to give you the silkiest hair ever, solutions for dry or damaged hair, and incredible products for short hair. Plus, the best wigs for anyone who’d rather improve their ‘do that way. Or check out all of our beauty content for even more great stuff for your hair, skin, and more.