Skip To Content

    50 Amazing Hair Products That Really And Truly Work

    Just a bunch of really great products reviewers swear by — from washing to styling (and making those styles last), and everything in between.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A L'Oreal *eight-second* lamellar water rinse-out treatment reviewers swear by for next-level shine, softness, and just all-around "is THIS my hair?!"–ness.

    2. A fan-favorite Wet brush with a cult following for a reason. It'll detangle even the most stubborn hair...WITHOUT ripping it from your scalp.

    3. Or an ergonomically-designed detangling brush with cone-shaped bristles that separate tangles by pulling them apart sideways, not tugging them down. It's a miracle worker for everything from thick, coily hair to the finest strands!

    A collage of photos, with the brush in teal and the reviewer's natural hair

    4. A Kiss Instawave automatic curling iron that rotates to create curls or waves in seconds. All you need to do is press the button and watch the magic happen.

    A reviewer with straight hair before using, and voluminous waves after

    5. Or a 42-pack of curling rods you can use wet or dry to create gorgeous *no-heat styles* on all hair textures. An amazing head of twists and curls is only one sleep away. Wrap your hair around the outside, twist the flexible rod into a loop, c-, or s-shape and then... go to bed!

    6. A nourishing blend of oils like avocado, castor, argan, and olive to promote hair growth, prevent breakage and split ends, and seal your hair — all within an episode of your favorite sitcom. That's right, just leave it in under a cap and heat for 20 minutes.

    A model with twisted hair

    7. A Living Proof de-frizzing spray to soften hair between shampoos, reducing up to **92%** of frizz AND providing UV protection, without a lot of product buildup.

    A model with frizzy hair before use, and smooth shiny hair after use

    8. A pack of virtually unbreakable hair ties specifically designed for long, thick, and/or curly hair. No slipping, no stretching out, and no damage to your strands.

    9. A volume-boosting clarifying shampoo you can use every few washes to remove all the product residue and buildup you've accumulated with styling.

    Bottle of Neutrogena anti-residue shampoo surrounded by water droplets

    10. An Elizavecca collagen-infused ~protein treatment~ for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair is what I'm saying.

    BuzzFeed Shopping editor's before and after: frizzier, limper hair before and wavy, full-looking hair after

    11. A bottle of Ecoslay's Orange Marmalade, a curl definer *handmade* in one of the founders' kitchens, so it may take a while to arrive, but the results will be worth it.

    The pump bottle

    12. A bottle of cold-pressed castor oil reviewers swear by to nourish their scalps, strengthening and promoting hair growth at the root. Just apply it directly to you dry scalp and hair roots and leave it on for at least an hour (or overnight!).

    13. Bumble & Bumble's Surf-Styling leave-in treatment for all the beachy waves you're looking for — but with NONE of the crunch of salt sprays. This'll actually moisturize, fight frizz, and protect against UV damage, while creating the touchable waves you love.

    14. A Shea Moisture manuka honey mask packed with powerful ingredients like mafura oil, shea butter, baobab oil, African rock fig, and honey (duh!) to lock in moisture and definition.

    container of the mask

    15. A Living Proof perfector you can comb through your hair, and it'll fully absorb into your strands overnight, increasing shine, manageability, and softness. Just style as desired when you wake up (or wash it out)!

    A before/after of the back of a model's hair, with messy, piecy hair on the left, and sleek, shiny hair on the right

    16. A whipped leave-in conditioner formulated with coconut water to smooth the outer cuticle of your hair for shine, shine, and more shine — and no frizz.

    A reviewer with long, defined and shiny curls

    17. A gentle edge brush with a comb on one side and a boar bristle brush on the other to shape and smooth your edges for a gorgeous finish.

    18. Or a hair finishing stick that'll tame the loose flyaways and baby hairs that so often break free from the sleek do you meticulously style every morning. 

    reviewer before photo of their hair with some frizzy flyaways
    reviewer after photo of their more tamed hair

    Promising review: "I have super fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hair spray." —Jill Stilfield

    Get it from Amazon for $7.98+ (available in a two-pack).

    19. A pumpkin and mint deep conditioning masque to repair and nourish dry, damaged curls. All you have to do is apply it to wet hair (in sections) and leave it for 10–30 minutes, depending on your dryness and damage level. Once the moisture is ~locked~ in, rinse it out and go about your usual biz. 

    a tub of the pumpkin and mint masque with a product swatch coming out of the container
    Curls Dynasty

    Curls Dynasty is a Black woman–owned business that creates products for people who are transitioning to natural hair or already wear it natural. No harsh ingredients, preservatives or fragrances here! And BTW, we've also got you covered with a roundup of even more products for curly hair

    Promising review: "Great product! I definitely love it. It makes my hair feel so smooth, soft, supple, and beautiful. I actually used it once and my hair looks and feels amazing. I will definitely continue to buy more. Thanks for the good product." –Clara Ewah

    Get it from Curls Dynasty for $15.99.

    20. A set of hair elastics with rubber treading to make sure they stay in place on even the slipperiest hair and during even the most intense workouts.

    The hair ties with rubber

    21. A Revlon one-step hair-drying paddle brush that'll detangle, dry, smooth, and blow out curly hair (including type 4 curls and coils) in way less time than you might think.

    A reviewer with half oof their hair blown out to show the difference

    22. Or the Revlon one-step drying brush with an oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots, without having to juggle a brush and blow-dryer.

    A reviewer with wet, wavy hair on the left, and voluminous, blown out hair with curled ends on the right

    23. A canister of fan-favorite Basiste dry shampoo to add the perfect amount of texture and body to your day(s)-old hair and make oily, flat roots disappear.

    The canister of Original scent dry shampoo

    24. A scalp brush for anyone looking to replicate that amazing hair salon scalp massage at home. Not only does it feel *great*, but it also helps maintain the health of your scalp, boosting circulation and removing buildup.

    25. A five-in-one curling iron and wand set with interchangeable barrels to make achieving the curls of your Pinterest board dreams a reality.

    The five barrels with example curls: 1.5", 1", .75", .7-1" tapered and .3-.75" tapered

    26. A bottle of Fanola purple shampoo formulated to neutralize yellow tones and brassiness for platinum locks — all in one to three minutes.

    A reviewer's brassy hair before, and brighter platinum-tone hair after

    27. A boar-bristle teasing brush that's sure to bring your hair to new heights with just a few easy strokes.

    28. A texture-boosting Bumble and Bumble styling cream specially designed for air-drying your hair and perfect for when it's just too damn hot to whip out the hot tools.

    The two types of cream

    29. A microfiber towel wrap that'll dry your hair faster than ever (without causing damage or frizz). And it buttons easily in the back so the whole thing won't go sliding off your head when you're applying your skincare or makeup at the same time.

    The wrap showing the steps of how to put it on: wrap, then secure with the button loop in back

    30. Or a t-shirt hair towel you can use to scrunch your hair drier or wear as a wet hair wrap for hands-free drying so your curls can turn out even more gorgeous than usual — and with less damage and frizz.

    31. A pack of Kitsch satin scrunchies that'll work just like a satin pillowcase — but on the go — to fight frizz, breakage, and other hair damage.

    32. Orrr a pack of TikTok-favorite large matte claw clips so you can keep your hair out of your face and off of your neck without risking the breakage and aches 'n pains that a typical hair tie can sometimes cause. 

    Reviewer photo of their hair in the green clip
    Four matte claw clips in green, pink, black, and tan

    Promising review: "I absolutely recommend buying these if you have really thick hair like me. I haven’t been able to find clips that don’t break in my hair or that hold up all my hair. These clips are really tight and I wear them at work with no problems, and they come in cute colors!" –Bethany

    Get a pack from Amazon for $9.99+ (available in packs of four and eight, and in five color varieties).

    You can also check out our round up the best claw hair clips to see some other styles!

    33. A 48-hour, high-control hairspray that looks at the weather forecast...and laughs. Humidity is no match for this spray. And reviewers *love* the smell, too!

    The extra strong hold spray

    34. An HSI ionic straightener with a less than $40 pricetag — but that works as well as the super-expensive ones. Did I mention it has over 44,000 five-star reviews?

    35. A deep-conditioning Tonymoly hair pack chock-full of vitamins, nutritious oils, and shea butter to make your hair softer than ever. Big Ed from 90 Day Fiancé, please use this instead of *actual* mayo.

    The bottle which looks like a tube of mayonnaise

    36. A Color Wow powder and brush combo to cover your grown-in roots instantly and make your hair look fuller — and it'll last until you shampoo it out!

    37. Wonder Curl's Get Set Jelly with aloe leaf juice and pro-vitamin B5 to define curls and coils and protect them from humidity, so they stay fresh and defined all day (and for days after).

    38. An apple cider vinegar shampoo and conditioner set to treat both your hair *and* your scalp, removing product buildup, softening & strengthening your strands, and hydrating with avocado and coconut oils.

    39. An Aussie deep conditioner that'll work in just three minutes (perfect for an in-shower karaoke sesh) to revive the driest hair, detangle, and add body and shine — thanks jojoba and avocado oils!

    A reviewer with shiny hair dyed pink

    40. A tourmaline deep waver hot tool to create everything from 1920s-style finger waves to perfectly undone mermaid hair in no time flat.

    41. Big Sexy Hair's weightless volumizing and texturizing powder that'll go on translucent for the bigger-than-ever hair of your dreams. It's also great for beefing up braids!

    A model before/after with wavy-straight hair before and wavy-curly, voluminous hair after

    42. A diffuser attachment designed to gently gather your curls and waves, drying them in their natural pattern, reducing frizz, and increasing definition AND shine.

    43. Olaplex 3, a strengthening, re-bonding for your color-treated or heat damaged locks, making them healthier than ever before. This is a game-changer, folks.

    Two photos of a reviewer's hair: yellow-tone, frizzy hair with text "no treatment" and smoother, shinier, less brassy hair with text "1 treatment"

    44. An argan oil–infused cream gel that'll define curls and add hold (*without* the dreaded crunchiness). It'll help fight frizz so your hair can bounce along healthily behind you, whether you have anything from loose waves to tight spirals — and it's safe on colored hair!