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31 Beauty Products That Work So Well You’ll Want To Buy Them Over And Over Again

If it ain't broke, don't fix it!

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We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. CeraVe moisturizing cream helps restore a protective skin barrier for people with dry skin. This is a miracle product for dryness, itchiness, and breakouts. Use it all year long for results that last!

Amazon

This hypoallergenic, noncomedogenic, fragrance-free face cream is made with hyaluronic acid and ceramides to provide nongreasy 24-hour hydration.

Promising review: "If you are doubting this product, stop what you are doing and buy it right now. It WILL change your life. I had SEVERE eczema on my face and it was incredibly painful: I had red, inflamed, itchy, flaky skin. I tried everything, from organic to high-priced products, and nothing worked until I picked up a $2 sample of this at Walgreens after reading the reviews online. Well, it is a miracle product. My face feels amazing. I use it twice daily, and my eczema is gone. It has also diminished my acne breakouts by 98%. I also want to add that I didn't get anything for free or was asked to do this review, I just honestly needed to share my experience." —Susana Rodriguez

Get it from Amazon for $12.69 (available in three sizes).

2. Maybelline Makeup SuperStay Matte Ink Liquid Lipstick packs a punch of powerful pigment with a non-drying, non-tacky formula that applies precisely and lasts through meal after meal. Never compromising again!

Jennifer Tonti / BuzzFeed, Maybelline

Promising review: "Um, what!? I have been looking for the right long wear lipstick for forever. I've tried those dual 24-hour ones with the gloss on the other end and they make my lips peel — plus color cracks and fade. But this! I loved it so much I bought three colors and would have bought more if I thought I'd wear any others. I tested it on my hand and left the store, when it stayed three days later I bought one. After that I was in love!" —Jason

Get it from Amazon for $6.76 (available in 20 colors).

Find out more about these Maybelline products we just really love!

3. Stila Cosmetics Stay All Day Waterproof Liner doesn't skip, smudge, or run. Where you put it is where it stays (all day)!

Promising review: "This is the best eyeliner I have yet to try. I went to a water park and spent the whole day there. I got to the hotel and checked my eyeliner and it was still intact! It didn't fade even a little bit. I haven't used any other eyeliner since then. It also has the perfect size brush. I love it." —M. VGet it from Amazon for $22 (available in 12 colors).FYI, this won best mid-price liquid eyeliner on BuzzFeed Reviews!
Stila

Promising review: "This is the best eyeliner I have yet to try. I went to a water park and spent the whole day there. I got to the hotel and checked my eyeliner and it was still intact! It didn't fade even a little bit. I haven't used any other eyeliner since then. It also has the perfect size brush. I love it." —M. V

Get it from Amazon for $22 (available in 12 colors).

FYI, this won best mid-price liquid eyeliner on BuzzFeed Reviews!

4. Aztec Secret's Indian healing clay is formulated with STRAIGHT-UP MAGIC in the form of calcium bentonite clay, which has been used in beauty routines for centuries around the world.

Amazon

Be sure to dilute this mask with either apple cider vinegar or water for the best results.

Promising review: "Cystic acne: the bane of my dermatological life, and maybe yours too? This clay has helped immensely in keeping it at bay. I do a treatment once a week (since it is a bit time-consuming), but I haven't had any of those awful underground, takes-two-weeks-to-surface pimples since I've started using the clay. Combined with apple cider vinegar, it's immensely helpful for oily, cystic acne-prone skin. My skin's been so much happier since I've started using it. You need this. Right now." —Rebecca Shady

Get it from Amazon for $10.50 (available in two sizes).

Learn more about the Aztec clay mask here.

5. L'Oréal Paradise Lash Mascara totally stacks up against all the usual favorites, but what edges it out are its low price point, lack of outer-corner smudging, and the perfect amount of buildable length, volume, and drama it leaves on your lashes.

Promising review: "This is the only mascara I've tried that doesn't leave a black smudge in the bottom outer corner of my eye by the end of the day. The ONLY one! It's super customizable, so you can just swipe on a quick coat when you're running out the door to get a bagel on Saturday and don't want to wear a lot of makeup or you can really build up the coverage for a mega-lashed look (without clumping). At under $8 a tube, maybe I'll actually toss it and replace it like I'm supposed to after three months." —Maitland Quitmeyer Check out her full review! (#2)Get it from Amazon for $8.52.
Maitland Quitmeyer

Promising review: "This is the only mascara I've tried that doesn't leave a black smudge in the bottom outer corner of my eye by the end of the day. The ONLY one! It's super customizable, so you can just swipe on a quick coat when you're running out the door to get a bagel on Saturday and don't want to wear a lot of makeup or you can really build up the coverage for a mega-lashed look (without clumping). At under $8 a tube, maybe I'll actually toss it and replace it like I'm supposed to after three months." —Maitland Quitmeyer

Check out her full review! (#2)

Get it from Amazon for $8.52.

6. Becca Shimmering Skin Perfector is formulated with color-shifting pigments so whenever you face a different way, someone else might see a different shade. How cool!

Promising Review: "My favorite highlight ever! So blendable and gorgeous without looking like chunky glitter all over the face. Perfect for a subtle glow or strobed depending on amount applied." —mlsmu24Get it from Sephora for $38 (available in 12 shades).
Sephora

Promising Review: "My favorite highlight ever! So blendable and gorgeous without looking like chunky glitter all over the face. Perfect for a subtle glow or strobed depending on amount applied." —mlsmu24

Get it from Sephora for $38 (available in 12 shades).

7. Bio Oil prevents scarring and evens out discoloration with its hypoallergenic formula. Plus, it won't break you out further!

Amazon

That's right — this non-greasy skin oil is also noncomedogenic.

Promising review: "I swear by this product. It's very effective on discolored skin from scarring: a breakout ravaged the lower part of my face, and I was pretty sure it was going to leave hideous scarring behind. I bought this and started applying it when I started scabbing and still haven't stopped using it. Just check out my before and after pics...it really works." —twitch

Get it from Amazon for $8.92 (available in three sizes).

Check out this closer look for more on why we love it!

8. Nars Blush keeps winning all the beauty awards and for good reason! This cult classic fave has iconic shades like Orgasm and Bumpy Ride (where do I sign up?!).

Nars

Promising review: "This is absolutely the best blush ever! I totally understand why its the best selling blush in the world. Suitable for all skin tones!" —sweetaspiexxx

Get it from Sephora for $39 (available in 16 shades).

9. Radha Rosehip Oil relieves dry and flaky skin, redness, and breakouts. Seriously — just look at the results!

Amazon

This oil moisturizes your skin without making it greasy, evens out scarring, and helps keeps the evil pimple monsters away.

Promising review: "This oil is amazing!! It has evened out my skin tone, balanced my oily and dry patches, and cleared up my blemishes — all in only two weeks of use. This is the best my skin has ever looked, and even my friends and coworkers are noticing." —Alyssa

Get it from Amazon for $14.95.

Read our full writeup about this rosehip oil.

10. Benefit The Porefessional Face Primer glides over pores like nobody's business: hello, silky skin you totally woke up with!

Promising review: "Benefit Porefessional is my ride-or-die! Years ago a coworker gave me a sample and I've been hooked ever since. I use it only on my nose (which is so porous that it pretty much always resembles a strawberry), and a small dab is all I need to minimize their appearance and generally make my skin look smoother and more even-toned. It also helps minimize shine. I can't even remember what life was like without it." —Emmy FavillaGet it from Sephora for $32 (available in three sizes).
benefitcosmetics

Promising review: "Benefit Porefessional is my ride-or-die! Years ago a coworker gave me a sample and I've been hooked ever since. I use it only on my nose (which is so porous that it pretty much always resembles a strawberry), and a small dab is all I need to minimize their appearance and generally make my skin look smoother and more even-toned. It also helps minimize shine. I can't even remember what life was like without it." —Emmy Favilla

Get it from Sephora for $32 (available in three sizes).

11. Maybelline Fit Me Foundation wins all the awards with its stunning finish and shade range at a price point that doesn't break the bank.

Promising review: "I love this. Having combination skin, it can be hard to find a foundation that isn't cakey or doesn't dry me out. This is my PERFECT foundation! It has a smoothing effect and looks absolutely flawless! Love it!" —SaraGet it from Amazon for $5.64 (available in two sizes and 41 shades).Take a peek at This $5 Foundation Has Helped Thousands Of People Find Their Perfect Shade to find out more about why we love this product!
Maybelline

Promising review: "I love this. Having combination skin, it can be hard to find a foundation that isn't cakey or doesn't dry me out. This is my PERFECT foundation! It has a smoothing effect and looks absolutely flawless! Love it!" —Sara

Get it from Amazon for $5.64 (available in two sizes and 41 shades).

Take a peek at This $5 Foundation Has Helped Thousands Of People Find Their Perfect Shade to find out more about why we love this product!

12. Kat Von D Everlasting Liquid Lipstick stands up to its name with a vegan formula that lasts for what feels like forever! Plus it's packed with vitamin E and sunflower seed so you can rock your favorite shade in comfort.

Lolita is probably the most popular shade due to its everyday-wear versatility, but L.U.V., Outlaw, Berlin, and Bauhau5 seem to follow close behind in popularity.Promising review: "I’m not a dainty eater — or a dainty anything, let’s be real — but this is the only lipstick where I'll end a meal and emerge with my mouth looking irritatingly perfect. It won’t end up on your friend’s nicest cocktail glass, smudge off when you kiss your significant other, or bleed if you’re sweating after being unexpectedly called on in a big meeting. It’s like house paint for your face, but it goes on much smoother and won’t kill you like toxic paint in your piehole likely would." —Caryle Wisel for RackedGet it from Sephora for $20 (available in 43 shades).
KatVonD

Lolita is probably the most popular shade due to its everyday-wear versatility, but L.U.V., Outlaw, Berlin, and Bauhau5 seem to follow close behind in popularity.

Promising review: "I’m not a dainty eater — or a dainty anything, let’s be real — but this is the only lipstick where I'll end a meal and emerge with my mouth looking irritatingly perfect. It won’t end up on your friend’s nicest cocktail glass, smudge off when you kiss your significant other, or bleed if you’re sweating after being unexpectedly called on in a big meeting. It’s like house paint for your face, but it goes on much smoother and won’t kill you like toxic paint in your piehole likely would." —Caryle Wisel for Racked

Get it from Sephora for $20 (available in 43 shades).

13. Wet & Wild Photofocus Foundation lets you stay selfie-ready without breaking the bank. Guilt-free beauty hauls do exist!

Promising review: "Definitely worth your money! It's only $6, which is amazing for a foundation, but it never breaks me out or anything. It's a medium, buildable coverage that lasts me through a full school day (6 A.M. to 2:30 P.M.), plus cross country practice and it still looks decent afterwards. The color range is also surprisingly good for such an affordable foundation." —JessGet it from Amazon for $4.23 (available in 20 shades).
@wetnwildbeauty

Promising review: "Definitely worth your money! It's only $6, which is amazing for a foundation, but it never breaks me out or anything. It's a medium, buildable coverage that lasts me through a full school day (6 A.M. to 2:30 P.M.), plus cross country practice and it still looks decent afterwards. The color range is also surprisingly good for such an affordable foundation." —Jess

Get it from Amazon for $4.23 (available in 20 shades).

14. Fenty Beauty Killawatt Freestyle Highlighter hit the beauty scene and made a huge splash with its formula, shade range, and cream-to-powder formula.

Promising review: "Our girl Riri really thought about us when she created this highlighter. I've heard a lot about Trophy wife but this champagne color is to die for!! The product applies smoothly on the face and it's highly pigmented so a little goes a long way!" —denisepleaseGet it from Sephora for $34 (available in six shades).
Fenty

Promising review: "Our girl Riri really thought about us when she created this highlighter. I've heard a lot about Trophy wife but this champagne color is to die for!! The product applies smoothly on the face and it's highly pigmented so a little goes a long way!" —deniseplease

Get it from Sephora for $34 (available in six shades).

15. Burt's Bees Deep-Cleansing Cream soaks chamomile, menthol, and aloe into the skin to help with dry, oily, and combination types.

Amazon

This cleanser removes dirt and makeup, while the hint of menthol will cool and soothe your skin.

Promising review: "This stuff is INCREDIBLE! The smell is wonderful and invigorating, and you can feel how deeply it cleans your skin without being harsh. I follow this up with a light moisturizer, and it is the perfect combo for my skin. Love love love it!" —SC.

Get a pack of two from Amazon for $13.26 (available in a pack of three).

16. Laura Mercier Translucent Powder keeps your face set and ready to go all day. Have mercy(ier) on my soul, oily skin!

Promising review: "I love this translucent powder! It makes everything set without looking like I'm wearing caked on powder...flawless! I compared other brands to this before choosing Laura Mercier. You won't regret it!" —KristainSBGet it from Sephora for $38 (available in two colors).
Laura Mercier

Promising review: "I love this translucent powder! It makes everything set without looking like I'm wearing caked on powder...flawless! I compared other brands to this before choosing Laura Mercier. You won't regret it!" —KristainSB

Get it from Sephora for $38 (available in two colors).

17. Activated Wow Teeth Whitening Charcoal Powder makes it easier for people with super sensitive teeth to be able to whiten them.

Amazon

To use, wet your toothbrush slightly, dip the brush into the charcoal powder and dab off any excess, and then brush your teeth for about one to two minutes. Then, rinse your mouth and you're done!

Promising review: "The stuff is pure magic. This is the before, during, and after the first time my husband and I used this product. I never write product reviews but I had to for this one to prove to people it actually worked. And I can guarantee me as a lifetime customer." —Jessica Oxenreider

Check out BuzzFeeder Kayla Suazo's review to find out more reasons why we love this product!

Get it from Amazon for $19.99 (available in five flavors).

18. Anastasia Modern Renaissance Eyeshadow Palette has got you covered for every season! From neutrals to berries, you can easily create day-to-night looks for Winter, Fall, Spring and Summer, which is why this is perfect to buy again and again!

Promising review: "So far, my most prized and precious item that I will buy over and over is my Anastasia Beverly Hills Modern Renascence Palette. IT'S SO FREAKING GOOD. The pigment in each shade is incredible and they all blend really well. Oh, and it'll last a while. But even if I have to buy a new one every 10 months, that's fine with me." —abih498ebc274Get it from Sephora for $42.
AnastasiaBeverlyHills

Promising review: "So far, my most prized and precious item that I will buy over and over is my Anastasia Beverly Hills Modern Renascence Palette. IT'S SO FREAKING GOOD. The pigment in each shade is incredible and they all blend really well. Oh, and it'll last a while. But even if I have to buy a new one every 10 months, that's fine with me." —abih498ebc274

Get it from Sephora for $42.

19. Stila Glitter & Glow Liquid Eye Shadow is the liquid glitter eyeshadow everyone is obsessed with (including me)! It's so easy to use and the sparkle pay off is beyond stunning. 10/10 eye def recommend.

Promising review: "Best glitter shadows on the market! I have five colors and all are gorgeous. Surprisingly blendable for a liquid and minimal fallout of the glitter, almost none. The formula is great and. You don't have to worry about glitter primer. Stays all day." —KaytlenGet it from Amazon for $24 (available in 13 colors) or Sephora for $24 (available in 17 colors).
Stila

Promising review: "Best glitter shadows on the market! I have five colors and all are gorgeous. Surprisingly blendable for a liquid and minimal fallout of the glitter, almost none. The formula is great and. You don't have to worry about glitter primer. Stays all day." —Kaytlen

Get it from Amazon for $24 (available in 13 colors) or Sephora for $24 (available in 17 colors).

20. Natural Bamboo Charcoal Oil Absorbing Tissues confronts an oily T-zone in the fastest manner possible. They're super absorbent and will be your go-to for years to come!

Amazon

Promising review: "I've had oily skin my whole life and have used countless types of oils blotting sheets because they're life savers. THESE ARE AMAZING. Great deal, big sheets, and they pull out one at a time so easily. I used to use Clean & Clear sheets or knock offs of the same thing but I'll never go back. Give these a try they are completely worth it. They work well and are easy to use. No negative things to say at all." —Kelsey

Get it from Amazon for $6.60.

Check out our in-depth look for more!

21. Tarte Shape Tape Concealer is a ride or die product many swear by to rid their under eyes of dark circles and any other blemishes with its blendable, full-coverage formula!

pntra.com, buzzfeed.com

Promising review: "Look at that undereye situation! It covers my dark circles and any blemishes that I want to cover. A little goes a long way, so a tube — which already has more than the average concealer — lasts forever. There’s a reason it became an immediate cult favorite upon release. I have yet to find anything nearly half as good as my TST!" —Katelyn P.

Get it from Ulta for $27 (available in 30 shades).

22. Ecotools Makeup Brush Cleansing Shampoo restores your favorite tools to how they looked when you *first* brought them home — without any harsh ingredients.

amazon.com

Promising review: "Well, I can happily say that this cleaner does a bang-up job! My brushes were saturated with old color, to the point that I thought I might need to spring for a new set. Aside from just looking bad, though, all that old color was probably affecting pigment and application any time I used them. A little of this cleaner, a handful of seconds working it in and rinsing, and my brushes look practically as good as the day I bought them! Saved me a ton of money in new brushes, and it didn't take away from my being-lazy time!" —ysar

Get it from Amazon for $5.59 (available in cleansing cloths).

23. Supergoop Daily Correct CC Cream deposits just the right amount of tint to make you look like you care when you really don't (and it even has SPF, so go ahead and give yourself a lazy pat on the back).

Promising review: "It's cruelty-free, has SPF 35 (!!), and has enough tint to replace my foundation for days when IDGAF and just want to look put together enough not to scare small children." —Elena GarciaGet it from Amazon for $32.
Supergoop

Promising review: "It's cruelty-free, has SPF 35 (!!), and has enough tint to replace my foundation for days when IDGAF and just want to look put together enough not to scare small children." —Elena Garcia

Get it from Amazon for $32.

24. Coty Airspun Loose Face Powder sets your skin all damn day! Any time of year, with any skin type, your foundation is good to go with this setting powder.

Amazon

Promising review: "I have used Coty Airspun powder for as long as I can remember. It was the first loose powder I tried as a teen 30 years ago and I still swear by it today. I have a fair complexion and my skin is oily. I've always loved the fact that this powder came in a shade that matched my complexion. It's been awesome for oil control and doesn't give me an over-powdered look like some face powders do. The fine lines in my lower lids do not get that cakey look, nor does this powder settle in my pores. I've used this powder to set liquid, cream, and mineral foundations with great results." —Brenda L.

Get it from Amazon for $5.69 (available in six shades)

Check out our post to learn about why it's been such a great product for so long.

25. Anastasia Beverly Hills Dipbrow Pomade has gained a massive cult following and for good reason: its creamy, waterproof formula makes it easy to get precise, full brows that look as natural or dramatic as you want.

Nordstrom

Promising review: "My eyebrows are sad victims of the super thin brow trend of the late nineties and this product makes them full and flawless every damn time." —Christina K.

Get it from Sephora for $18 (available in 11 shades).

26. Thayer's Witch Hazel cleanses, moisturizes, fades blemishes, and helps restore your skin's natural pH.

amazon.com

It can do a hell of a lot of other stuff, too, like reduce redness, soothe irritation, heal cuts, and reduce oil and inflammation.

Promising review: "I buy this when my other bottle is only half empty — that's how much I don't want to be without it. The smell is so good that even if it didn't work amazing wonders on my skin, I would use it just for that. But it does work! Because of this toner, my skin is brighter, more even, and just plain pretty. It feels moisturizing and clean, without giving your skin that tight feeling. I have pretty sensitive skin, but it doesn't burn at all. It tightens pores and helps with all skin needs, whether you break out a lot, are young or old, or have dry or combination skin — it's universal." —Gail

Get it from Amazon for $9.28 (available in four sizes).

27. Dr. Jart Cicapair Tiger Grass Color Correcting Treatment instantly calms down rogue redness with color-changing capsules that blends into your skin tone, protects against UV light with SPF 30, boosts fatigued-looking skin, along with many other benefits.

Promising review: "I don't need any foundation or concealer when using this! It's just SO GOOD." —Viivi K.Get it from Sephora for $18 (available in two sizes).Check out a BuzzFeeder's full review (#10)!
drjart

Promising review: "I don't need any foundation or concealer when using this! It's just SO GOOD." —Viivi K.

Get it from Sephora for $18 (available in two sizes).

Check out a BuzzFeeder's full review (#10)!

28. Aquis Original Hair Towel soaks up more water faster than regular terrycloth, so your hair always dries quickly, whether you blow dry or air dry. Add this to your routine for your next (hopefully soon) shower!

Amazon, buzzfeed.com

Promising review: "I have thick, naturally curly hair. Generally, my hair takes forever to dry. This towel helps my hair to dry about twice as fast. Getting out of the shower, I wrap my hair in this towel while I get dressed and I no longer have to worry about my hair completely drenching my shirt as soon as I take it out of the towel. It really dries it to a manageable level of dryness in just a minute or two. I would definitely recommend, it does speed up the drying process." —YogaDogs

Get them on Amazon for $20.99 (8 colors).

29. TGIN Honey Miracle Curl Hair Mask uses raw honey to help deep condition, hydrate, and detangle your coils. Find something that works and never look back! (unless it's at yourself in the mirror because damn your hair looks good!)

This hair mask is aluminum-free, cruelty-free, and formulated without dyes, parabens, or sulfates!Promising review: "I have very thick, 4c hair. Detangling after washing was a nightmare. But this deep conditioner has made detangling one of the easiest parts of wash day for me. I apply the deep conditioner and then detangle my hair while the hair mask is still in it. Then I rinse it out. Boy when I tell you my hair feels so soft and moisturized! This mask is like finding the holy grail." —MorgGet it from Amazon for $13.28.
instagram.com / Via Amazon

This hair mask is aluminum-free, cruelty-free, and formulated without dyes, parabens, or sulfates!

Promising review: "I have very thick, 4c hair. Detangling after washing was a nightmare. But this deep conditioner has made detangling one of the easiest parts of wash day for me. I apply the deep conditioner and then detangle my hair while the hair mask is still in it. Then I rinse it out. Boy when I tell you my hair feels so soft and moisturized! This mask is like finding the holy grail." —Morg

Get it from Amazon for $13.28.

30. Urban Decay Eyeshadow Primer guarantees to be the cruelty-free potion your eyeshadow has been craving. Increase the lifespan of your eye looks from here on out!

Get it from Sephora for $24 (available in two sizes).
UrbanDecay

Get it from Sephora for $24 (available in two sizes).

31. COSRX Acne Pimple Master Patch works on a spot overnight and — BAM — pus and oil will be drawn out, and inflammation will go down.

Promising review: "Believe the hype! I waited a couple days until I was able to squeeze a tiny bit out, then tried the patch. I left it on for 12 hours, and it diminished the size and redness of the bump! It seems too good to be true, but it's not!" —AnnaGet it from Amazon for $4.96.Read even more about these pimple patches (plus some amazing photos) here.
Amazon

Promising review: "Believe the hype! I waited a couple days until I was able to squeeze a tiny bit out, then tried the patch. I left it on for 12 hours, and it diminished the size and redness of the bump! It seems too good to be true, but it's not!" —Anna

Get it from Amazon for $4.96.

Read even more about these pimple patches (plus some amazing photos) here.

Honestly just can't get enough of these ride-or-dies!

Disney / Via Giphy

Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!

The reviews for this post have been edited for length and clarity.
BuzzFeed

The reviews for this post have been edited for length and clarity.