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    30 Beauty Products On Amazon Our Readers Are Loving In 2018

    From undereye concealers, lip balms, setting powders, makeup removing cloths, and lash serums, to makeup organizers and eyeshadow shields, there's definitely something you're looking for on this list!

    We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI β€” prices are accurate and items in stock as of time of publication.

    1. Maybelline Instant Age Rewind Eraser has thousands upon thousands of devotees that swear by this lil' spongey stick to cover up dark circles, discoloration, and fine lines in a flash β€” plus, gogi berry and haloxyl helps with brightening so you look 100x more awake than you feel!

    Promising review: "This inexpensive dark circle concealer is the best I've ever found. It goes on very easily and stays on for hours on my skin. It blends easily with a light touch of my finger, and it really does hide my dark circles! I am 72 years young and had almost given up on products like this. It's never too late." β€”Sassy Lady

    Price: $7.12+ (available in 12 shades)

    2. Etude House Zero Sebum Drying Powder does it all: just pat it all over and consider your face (T-zone, lookin' right at ya) matte, shine-free, and totally clump-free all day. Summer humidity, come at us!

    Promising review: "This powder makes my skin so silky soft. I have combination skin and my T-zone tends to get shiny and gross by midday. If it's even remotely warm, my face sweats and my makeup ends up suffering. This powder absorbs oil, sweat, and prevents any shine. I put it both under my foundation and as a finishing powder. It doesn't cake or clump up under my eyes, or near my nose or chin. The container is small, but a little powder goes a long way. The puff that comes with it is whisper soft and the powder has a faint, pleasant scent. My pores were visibly smaller, and the tiny blemishes I had prior to using this powder cleared up almost overnight. Unfortunately, this powder does not have sunblock, but I'm still able to wear sunblock under my makeup without fear of breaking out from sweating and clogged pores. I will definitely be buying this powder again and again." β€”Becca

    Price: $7.75

    3. Maybelline Superstay 24 Liquid Lipstick delivers bold pigment on one end and lustrous shine on the other, so your color lasts all day while still locking in moisture β€” because no one wants dry and cracked red lips!

    @maybelline / Via, @maybelline / Via

    Promising review: "I wear a lot of lip stains and lipsticks, and this is the BEST! Comfortable and has great coverage (not sticky/goopy), and it holds up to a full day of drinking, eating, and all the things in between! I'm a stay at home mom, and my lipstick was constantly getting smudged by tiny hands/feet/kisses, but this holds up super well!! It's nice to have an easy way to add 'a little something; to my look & not have to think about reapplying!" β€”ManykidsManyheartsManythoughts

    Price: $5.10+ (available in 39 shades)

    4. Adhesive Shadow Shields catch any and all eyeshadow fallout so you don't have to keep cleaning up messes as you go, especially if eyeshadow is one of the last steps in your routine.

    Promising review: "Shadow Shields are awesome and very simple to use. I use these on my clients all the time! The purpose of this product is to eliminate messy situations with makeup application like smudges, streaks, and shadow fallout. It has become my best friend when creating a perfect winged eyeliner. Ladies who are getting into beauty really would benefit from this a lot. I also like that this product saves me time with my clients and myself. I don't have to worry about being perfect with my eyeshadow. TIP: Cut the shadow shields in half to increase longevity. If you doing a more drastic look, use a whole shadow shield." β€”AwesomeBlossom

    Price: $8.95 (for a box of 30)

    5. Etude House My Lash Serum is probably one of the simplest ways to promote lash growth β€” just apply as you would with mascara, and with consistent use, watch your eye wispies magnify, thicken, and avoid fallout!, Lee W. / Amazon

    Promising review: "I was super skeptical of this product at first because of the price, BUT HOLY HELL DOES THIS STUFF ACTUALLY WORK. LIKE, DAMN. I had it for over a week now, and I've been using it consistently day and night. I first use it like a mascara on my top and bottom lashes, and because it hasn't bothered my eyes at all, I then use my ring finger and gently rub it into my lash base, with my eyes closed of course. I've seen serious improvement: lots of new lash growth, the lashes I already had are longer and fuller looking, and I'm no longer having an issue with my lashes falling out as often as they were before. I've also been using it on my eyebrows, since I'm definitely guilty of over-plucking, and it's working just as well on them too." β€”ItsGrey

    Price: $7

    6. Maybelline Baby Lips Glow Balm adds major moisture and the teeniest splash of color to get that ~my lips but better~ lewk, or to brighten up any lipsticks you layer on top.

    @maybelline / Via

    Promising review: "I already love the shine and feel of the clear version of Baby Lips, now that I've tried this glow balm, I love the same shine and feel, but also the extra bit of color. Weirdly enough, though they add the merest barely perceptible hint of color, it actually makes a huge difference when I put lipstick on over the top β€” it brightens up the shade to make it appear quite different. I'd been on the hunt for the perfect fuschia-red lipstick and was continually disappointed by how brick-ish or dull they all looked β€” but now that I've lightly 'dyed' my lips with this glow balm, all my red lipsticks have the perfect bright intense retro red that I was trying for. My lips are SUPER moist and soft when I prep them with this before putting matte lipsticks on." β€”Julia

    Check out a BuzzFeeder's full review (#6) on the Baby Lips Tinted Lip Balm!

    Price: $2.98

    7. Sodynee Two-Piece Acrylic Makeup Organizer is perfect for large makeup collections in compact spaces, so you can always have your faves right in plain sight, instead of rummaging around a million boxes/bags., Ruth Clark / Amazon

    Promising review: "I'm a little all over the place when I get ready and used to store my makeup and brushes/applicators in several different makeup bags. Finding exactly what I needed was time-consuming, and I rarely put things back right away. As a result, my dresser was one big mess. That's when I ordered this. Now I'm proud to be clutter-free and properly able to showcase my beauty tools. Other pros: coordinates with any decor, top tier can be stacked or separated, great variety of compartment sizes, holds more than expected, and additional drawers can be ordered without the top tier. Worth the price." β€”Trophy Wife

    Price: $13.99+ (available in four colors)

    8. Zoevan Waterproof Cosmetic Bag makes traveling a breeze with its lightweight and antibacterial polyester material, handy drawstring, standalone structure, and plenty of pockets for easier product access.

    Promising review: "This is such a cute makeup bag! I like that it will stand up even with products inside! There are little elastic circles inside to keep bottles upright. The little rectangle case snaps in, so it can be attached to the inside of the bag when you close it. The clear pouch is big enough to hold two of my full-size makeup brushes so they won't get smushed/misshapen when I travel, which is awesome! This bag is a bit bigger than my current makeup bag, but I like that because it will close easily around all of my containers." β€”Chris

    Price: $4.66+ (available in three colors)

    9. Lyda Beauty Cleopatra Cat Eye Stamp decreases the difficulty level of achieving perfect wings down to a simple stamping motion. Plus, the other side is a liquid liner, so you can fill in your normal line, stamp on the wing, and SLAY., Maitland Quitmeyer / BuzzFeed / Via

    Promising review: "I always wasted so much time trying to get my eyeliner as precise as I wanted it to be. With the Cleopatra Cat Eye Stamp I am finally able to get my eyeliner done super quickly, and it has never looked sharper. It gives my eye so much definition, and the pen is super handy. I absolutely love it!" β€”Nadja Wildi

    Check out a BuzzFeeder's full review (#3) for more deets!

    Price: $19.99

    10. Supergoop Daily Correct CC Cream adds a light, natural, and hyperpigmentation-correcting tint to your entire face, along with SPF 35, for those days you want a lil' bit of coverage but don't feel like bothering with foundation.

    @supergoop / Via

    Promising review: "What is this sorcery?! Here's the deal: I’ve got rosacea and sensitive skin. I want good coverage, but hate looking like I’m wearing foundation. I’ve been mourning the discontinuance of Pond’s Luminous BB and my current dupe was the Korean brand Missha, which was fine but not amazing. SUPERGOOP IS AMAZING. The coverage is buildable, it doesn’t settle into fine lines or pores, and the stuff lasts all d*mn day. (Seriously. I’m a runner and sweat like a beast.) A little goes a long way and I’m happy to shell out for this miraculous goop. The only downside is the available shades which, while good for me, are not nearly complete." β€”Erin M.

    Read a BuzzFeeder's full review for more deets!

    Price: $32 (only available in one shade on Amazon, but check out Sephora or Dermstore for the other two shades available, which is still very slim pickings β€” c'mon Supergoop!)

    11. Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Sticks are so darn simple and fun to use, that if you're not an eyeshadow type of person, you just might become one — plus, they totally do not crease or budge all day, as evidenced in the reviews.

    @julepbeauty / Via,

    Promising review: "I am generally NOT an eyeshadow wearer. Maybe for special occasions, but I actually bought this thinking it might be nice to have something for every day. This is totally easy to put on and is just enough to look like you are more put together than normal (i.e. covers up redness on lids), but doesn't look too makeup-y." β€”Gwen

    Price: $18 (available in 20 colors)

    12. Microfiber S&T Always Off Makeup Remover Cloths gently wipe away all of your face and eye paint with water or your fave cleanser, so you can rest easy and follow up with the rest of your skin care routine for one extremely pampered face β€” and they're machine washable!

    Promising review: "I was skeptical of these, but now I'm pretty sure they're what Mulan's outfit was made of when she wiped her makeup off on her sleeve in the movie. Even when totally dry, they're pretty impressive about taking all of my makeup (including waterproof eyeliner and mascara) in a couple swipes. I like to use a little micellar water to make my skin feel a little cleaner. It's nice not to burn through so many cotton pads." β€”Rachel M.

    Price: $2.97 (for a three-pack)

    13. 1000 Hour Eyelash & Brow Dye Kit is a cheap, no-fuss way to get fuller, more-filled-in brows and lashes without any irritation or mess on your end β€” and we're all for shaving off time on our makeup routines, are we not?, Amber Boop / Amazon

    Promising review: "I can't believe I've gone so many years without this! I was always interested in dyeing my eyebrows and eyelashes β€” I'm a natural blonde but change my hair a lot β€” but I was always worried about the safety and that it wouldn't look natural. It was a little tricky to mix, but I got the right consistency in less than five minutes. I did my brows first, applying with the mascara wand they provide. I was pretty impressed at how not messy it was. So easy, didn't get a drop on my skin. I let it sit for 10 minutes and then wiped off with a wet cotton ball. AMAZED. I keep double-taking at myself in the mirror, lol. I did my lashes next β€” no burning AT ALL, and it was mess-free and comfortable. I wore makeup and after removing it, my brows and lashes still look perfect. Seriously, this is life-changing!!" β€”Amber Boop

    Price: $15.05

    14. From the hourglass brush shape to the chic pink packaging, L'Oreal Voluminous Lash Paradise makes it obvious that they're giving Too Faced's iconic Better Than Sex Mascara a run for its money β€” literally, it gives the same results at a third of the price!

    Promising review: "Losing my lashes three years ago due to chemo, I never thought I'd be able to bulk up my pathetic lash regrowth. I've got a makeup bag full of mascaras I need to combine in order to make me look like I have lashes, but this product by itself is a miracle." β€”Traci D. Watkins

    Read a BuzzFeeder's full review (#2) of the product for more deets!

    Price: $8.97

    15. Maybelline Lasting Drama Waterproof Gel Pencils glide on like a dream and amp up your eyes with endless color combos on your top and bottom lashes β€” depending on the lewk you're going for β€” to compliment your eyeshadow, and they last all day so people can continuously serve you compliments, as they should., M G / Amazon

    Promising review: "I used to be partial to Sephora's, but when I saw the price of these, I had to give them a try. They go on so smoothly, don't pull or tug at my eye, and stay ALL DAY LONG. They're stunning and great for daytime, paired with a simple neutral shadow. I use it along my bottom lashes when I'm going more dramatic evening look to make my eyes pop more. They're beautiful and definitely worth the price. They're a bit soft, but put them in the freezer for a bit prior to sharpening, and voila, no problem." β€”Molly Rose

    Price: $6.89 (available in 10 shades)

    16. SmidolaMirr Travel LED Mirror comes with eight lights for eight times the clarity and beauty!!! But really, it folds up so easily that you can stuff it anywhere and never find yourself scrambling for a mirror in the midst of a touchup emergency.

    Promising review: "This little guy is great for travel! Makes it way easier when you are sharing a bathroom with someone. I did all my makeup from my hotel bed while my travel partner got ready in the bathroom, and it made life way easier!" β€”Juliette

    Price: $11.88+ (available in three colors)

    17. Summifit 15-Piece Professional Makeup Brush Set not only looks gorgeous on your vanity, but the brushes do a pretty damn good job at blending your makeup to perfection β€” whether it's foundation, highlighter, or eyeshadow, this set's got it all!

    Promising review: "I was so excited about receiving these brushes, but nervous about them possibly shedding. I've run into so many brushes that would leave bristles on my face, and honestly nothing is more aggravating. HOWEVER, These brushes are TOP quality!! I had no issues with shedding, and I'm still using them to this day. They are extremely soft on the skin and couldn't have asked for better brushes!!" β€”AshleyMarissaMUA

    Price: $12.98

    18. Man Zi Mao Wine Lip Tints ~buzz up~ your lips with ample moisture and color, without any resulting hangovers β€” it comes right off with makeup remover.

    Promising review: "Obsessed with these. They smell amazing and they look super nice with a glossy finish." β€”Genevieve Bundy

    Price: $2.49 (available in six shades)

    19. NYX Studio Perfect Primer proves you don't need to spend $$$ to make your face silky smooth and free of redness, large/visible pores, or dull undertones β€” depending on which shade you use.

    Promising review: "This stuff is DA BOMB. I usually buy $40-$70 primer because I never thought the cheap stuff would work, but I ran out of primer a couple days before a trip and was short on cash, so I ordered this one because of the low price and good reviews. I am so glad I did!! It works 100 times better than any expensive primer I've ever used. I also bought the NYX matte setting spray, and in combination, IT WORKS. My makeup NEVER used to stay on all day. Now when I get home from work, my face looks the same as when I left. I am honestly babaSHOOK." β€”landyn

    Price: $9.19+ (available in three varieties: clear, green, and lavender)

    20. Pueen Peel Off Latex Tape allows you to get crazy with your nail polish without any consequences β€” once it dries and turns pink, you can just peel it right off β€” because painting your nails is way more fun when you can color outside the lines. πŸ€—

    Promising review: "I have seen and used several of these kinds of liquid peel-off cuticle guards, and this is the best one! It is a latex base, so if you have allergies, stay away from it! But if you don't, this is great! It has a very nice feel, applies easily in a pink tone, and dries clear almost immediately. There is no real wait time to continue on with your sponging, stamping, nail art, etc...It's very easy to peel off in one piece! Nice and neat!" β€”Vianney Luna

    Price: $8.99

    21. Nooni Water Blending Lip Oils keep your pout extremely moisturized, while imparting a pretty sheen (either clear or the subtlest red, your pick) β€” so basically, it's a lip gloss that actually benefits the health of your lips with nourishing ingredients like apple water!

    Promising review: "Possibly the best thing I have ever bought on Amazon! I read a review of this in a magazine and it sounded too good to be true, but it works great, is super moisturizing, and isn't sticky." β€”Robin D.

    Check out a BuzzFeeder's full review of the #Appleberry Oil!

    Price: $12+ (available in three varieties)

    22. NYX Cosmetics Honey Dew Me Up Primer loads your skin up on radiance (hi, gold flakes!) and neutralizes the appearance of any redness or discoloration, so you can say, "Honey, my face is ready!" to all your makeup.

    Promising review: "It's a great dupe for Guerlain L'Or Pure Radiance Face Primer or YSL TouchΓ© Eclat Primer. It has gold flakes that makes your skin look and feel amazing, while also blurring fine lines and imperfections. It is a little sticky at first, but that immediately goes away. I also like the applicator tip because it's hard to get every last drop with the pumps. I've been using this primer for a little less than a year. I have combination skin, my pores get clogged very easily, and I can have breakouts or extremely dry skin, but this primer has become a favorite and doesn't bother my skin at all." β€”Meggy

    Price: $15.69

    23. Cuccio Revitalize Cuticle Oil is a must-have for healthy cuticles that look and feel great β€” it's so quick-absorbing that you can apply it just about anywhere with almost no down time, whether your cuticles are suffering from constant manicures, or just lots of hand washing. And it smells AMAZING. *sniff sniff*

    Promising review: "I love how lightweight the oil is, but it is still hydrating. It absorbs really quickly and doesn't feel super oily or leave a oily film/residue, and I love how light the fragrance is (I have a fragrance sensitivity). I get my nails done pretty frequently, and this keeps my hands and cuticles looking healthy, but also for the smell. I think I spent $9 for the 2.5 oz. bottle, and it's going to last forever. I also put it on my desk at work, because all the hand washing, typing, paperwork, etc. was killer on my hands and lotion alone wasn't cutting it for me. The oil is a nice, fast way to get the extra care my hands need without derailing my day for 20-25 minutes while the oil absorbs. I can apply it and rub it in during a call and be done/ready to go by the time I am done." β€”Geena

    Price: $7.69+ (available in two varieties)

    24. EOS Hibiscus Peach Crystal Lip Balm looks like a magical treasure you'd find hidden in the depths of a crystal cavern, and feels like one too β€” its wax-free formula infused with shea, avocado, and coconut oils softens and plumps your lips so much that you'll want to kiss the next person you see.

    With their consent, of course.

    Promising review: "I will never go back to regular wax lip balms! This is the most incredible and moisturizing solid lip balm I have ever used, and my lips have never felt so soft and smooth. You definitely need to reapply it to get the full effect, but it smells so good and feels so great that I constantly want to apply it anyway." β€”Amanda

    Price: $4.96 (or $15.99 for a three-pack)

    25. NYX Cosmetics Dark Circle Concealer might be one of the most affordable fixes for brightening up dark circles (whether they're from genetics, stress, or lack of sleep), so say hello to your newest makeup bag occupant.

    Promising review: "I will spend, and have spent, a fortune to find a good dark circle concealer. I am 56 and have hereditary dark purple shadows under my eyes. I have paid as much as $38 for a small tube of concealer. This concealer has a slight peachy color that counteracts blue and purple in the undereye area, and it is not greasy at all. I apply much less of this than other concealers I have used before. It covers impeccably with a very small amount of product. Although the container is small, a little goes a long way, and the price is a steal! I think the key to using it is applying your foundation everywhere but the undereye area, applying a light coat of this concealer, and then sweeping over the area with a very fine setting powder. It lasts beautifully all day with no smudging, caking, or creeping into fine lines." β€”V. King

    Price: $5.95+ (available in three shades)

    26. NYX Cosmetics Matte Finish Setting Spray will always be there for ya, even when undeserving people in your life leave you out to dry β€” it makes sure your makeup doesn't budge under any circumstances, because that's the last thing any of us needs to worry about.

    Promising review: "I got dumped. Right before a party. When my makeup was already done. I cried so hard and was scared to look in the mirror, but my makeup was perfectly flawless. Not a a tear-track in sight. And I cried A LOT. This, plus the NYX Studio Finishing Powder, hid any evidence of crying." β€”EP

    Price: $7.97

    27. In continuation, NYX Cosmetics Studio Finishing Powder locks in makeup if you prefer an effective, all-day seal in powder form, rather than a spray β€” it instantly melts into your makeup without a trace.

    Promising review: "This loose powder sets foundation beautifully, and does not look powdery. It contains no irritating ingredients, is finely milled, and well-packaged. There simply is nothing to dislike about this powder. Every time I get a pressed powder, it winds up with a coating of makeup and skin oil. Then the brush can't pick up the powder. I've really had it with pressed powder. I just hate wasting product. I also hate wasting money, and if you're spending over $15 on powder, you're wasting your money. This powder is weightless and feels elegant on the skin. It disappears into foundation, BB or CC cream, or even sunscreen if you do not wear makeup but want a finished look. This powder is not a coverup, but it will blur minor imperfections. Recommended for everyone, all skin types." β€”Hummingbirder

    Price: $6.99

    28. Tony Moly Honey Moisture Liptone Lip Care Sticks are so hydrating AND cute, you'll unconsciously reach for them about 50 times a day β€” they're lightly scented and infused with hydrating oils (like shea butter, camellia, rosehip, coconut, peppermint, etc.) to lock in moisture and keep lips soothed and perfectly soft!

    @ipsy / Via

    Promising review: "I’ve never written a product review before, but I had to for this. I have NEVER used a Chapstick or lip moisturizer that works as well as this does. My lips have never felt and looked so soft and smooth as they do after using this. It’s completely worth the cost, no question. I love the rose scent too: it smells like an actual rose, but it’s not overpowering. I’m never using any other chapstick again!" β€”Allison

    Price: $10 (available in three varieties)

    29. Docolor Eyelash Comb fixes all of your clumpy and stuck-together mascara woes with a few gentle swipes/wiggles β€” hello, easy, breezy, and beautifully separated lashes!

    Promising review: "A must have in my makeup case! I have used plastic lash combs, metal ones, and flat ones, all of which just didn’t get the job done. I always went back to a safety pin, WHICH I DO NOT ADVISE! This comb is metal and arched, which is much easier to use, and the teeth glide through lashes easily. NOTE: If your mascara is dry and clumped, ANY COMB COULD POTENTIALLY PULL OUT LASHES. JUST NO. DO NOT DO IT. I put on mascara, and while it’s still wet, I glide the comb through the base and go up. It’s that simple. I was concerned about cleaning it with alcohol, but I asked customer service and was told it was safe." β€”ASConner

    Price: $4.29

    30. Supersmile Whitening Pre-Rinse lets you keep a healthy white smile while skipping out on harmful bleaches and abrasives β€” it safely and painlessly whitens and remineralizes teeth and dental restorations (bonding, caps, veneers, and dentures), all before you brush your teeth and seal all that goodness in!

    @supersmileofficial / Via

    Promising review: "I recently had a complete smile makeover that involved a gum lift, professional teeth whitening, and 12 composite veneers. To maintain my beautiful, new smile, my cosmetic dentist recommended Supersmile. So I bought the entire system (this rinse, toothpaste, and accelerator) and have been using it twice daily for several months now. My smile today looks just as good on the day I first got my veneers, despite being a daily tea drinker. I got composite veneers instead of porcelain, as they were more conservative (no need for removal of healthy tooth structure), but a concern was that they would stain (composite tends to stain more easily than porcelain, or so they say). Not with this Supersmile system! All three products are a must in my opinion if you want to maintain a healthy, white smile. It's a little on the pricey side but if you can afford it, it's worth the investment." β€”Katherine Nora

    Price: $18

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    The reviews used in this post have been edited for length and clarity.

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