1. At the start of the video, we see this tray of trinkets, including a set of dice which add up to 67. There are 67 days between now and Aug. 23 — the day Lover is released.
But on the subject of dice — they've been a recurring symbol since the Reputation era. At one point, their prominence in Swift's costumes and merchandise led to fans speculating that Lover would be called Paradise. And while that theory was clearly incorrect, the inclusion of dice in this video suggests that perhaps it's an Easter egg that will be solved further down the line.
2. Early in the video, as Swift's trailer goes up in flames, we see this quote in a frame on the wall.
3. And later in the video, we see a cake with decoration that's similar to the framed print. Some people have pointed out that a cake is dessert, and so perhaps this is a reference to the fact that Swift doesn't need a ~rich man~, either.
4. In the scene where Swift leaves her trailer, we see she has a (fake) tattoo depicting a snake bursting into butterflies on her back — an image that is also featured in the video for "Me".
5. We also see a daisy floating in Swift's drink. This could be a callback to an important lyric — "I once was poison ivy / But now I'm your daisy" — from "Don't Blame Me" on Reputation.
6. There's also a scene where Swift checks the time on her watch. Not only does the watch show an image of her newest cat, Benjamin Button, but eagle-eyed fans also noticed that the number 1 has been replaced with 13.
7. Now, the 13 on the watch could be there simply because it's Swift's favourite number. However, later in the video she wears a necklace with a "13" pendant. Fans are therefore wondering whether track 13 on Lover is especially meaningful.
9. And there appears to be an Easter egg within an Easter egg here, too. Back in May, Swift appeared on The Ellen DeGeneres Show, where the host joked about the possibility of appearing in Swift's new video. Little did we know then that the scenes had already been filmed — and DeGeneres's fake tattoo was actually visible in this shot.
NO F*CKING WAY TAYLOR ALISON SWIFT #YNTCDMusicVideo That was one of the sneaky Easter eggs!! https://t.co/5tDRe2y9qx