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    57 Beauty Products So Good That Reviewers Literally Call Them Their "Holy Grail"

    Once you've found the eye cream that you thought was too good to exist, there's no turning back.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A tube of Monistat chafing relief gel powder gives ya' similar prep work and staying power as luxury primers the likes of Smashbox Photo Finish Primer., Amazon

    I can personally vouch as someone who's bought way too many of the mini Smashbox primers (really, just buy the full-size thing, people) and have relied on this anti-chafing gel at times for very similar priming results!

    Promising review: "Holy Grail Primer 😉😉 my makeup stays on until I take it off! If i fall asleep in it (yes I know), it's still on when i get up! I work 12-hour shifts in the ICU, during which time I'm running A LOT, and putting on and taking off masks sometimes 20 times a day, no joke. And pushing gurneys with people often weighing twice as much as myself and more, I SWEAT! I know THAT'S not its intended purpose, but hey." —Patricia Litteral

    Get it from Amazon for $5.98.

    2. John Frieda Hot Air Brush handles the blowout for you. No more figuring out how the heck to maneuver a blow-dryer *and* round brush.

    Maitland Quitmeyer / BuzzFeed

    It has two heat settings (and a cool setting to help set your 'do), plus its ionic power helps reduce frizz and adds some serious shine. And! Its ceramic coating cuts down on heat damage.

    Promising review: "THE HOLY GRAIL!!! I have naturally frizzy wavy/kinky hair and this literally took me 25 minutes and no frizz, beautiful curls!!! First time using it and I will never have to touch a curler again." —Sarah Schuld

    Get it from Amazon for $39.99 (available in 1 and 1.5-inch versions).

    Read our full review of the John Freida Hot Brush for more deets!

    3. LilyAna Naturals Eye Cream — it's made to soften and freshen up your under-eyes...and according to reviews, can help lighten dark facial scars.

    reviewer's before showing baggy irritated under eyes and then them looking much smoother without bags over time

    Promising review: "Having sensitive skin, particulary around my eyes, I found this product outstanding! Then I discovered that it makes an awesome face moisturizer as well. If you are looking for an amazing two-in-one product, this could soon become your holy grail :)" —Jadeskins

    Get it from Amazon for $16.99.

    4. Essence Cosmetics Princess False Lash Effect Mascara makes for a super-dramatic before and after. Prepare to get grilled about where you got your eyelash extensions., @essencemakeup / Via

    Promising review: "Holy grail mascara! I've used this mascara for about three years now and it still tops any other mascara I've tried. It will transfer if you apply it to your lower lashes, so I use a different mascara for my bottom lashes, which I don't mind at all. I always get asked if I'm wearing falsies! It's a mascara that stays wet longer, so I always apply one coat, let it get tacky, then apply a second coat, for best results." —Joseph Gonzalez

    Get it from Amazon for $4.99 (also available in waterproof and sculpted volume versions).

    5. Peripera Ink Velvet Lip Tint gives you a long-lasting weightless flush of color that you can build to a deeper hue if you so desire. 

    the rosy nude shade on model
    the color in a gradient faded effect on lips

    BuzzFeed writer Nusrat Sultana is a big fan! She said: 

    "I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain."

    Promising review: "I've been looking for a good, long-lasting tint for a while now and have been disappointed nearly every single time. Most of the products would fade or go on really unevenly, causing me to have to reapply multiple times. Not these! These stay on through both food and drink (I've tested them with sandwiches, soup, soft drinks, water bottles, etc.) AND smooth over any dry areas on your lips to make them look really soft and not chapped at all. The applicator also makes it really easy to get the product exactly where you want it. I have long days from 6 a.m. to 10 p.m. and I usually only reapply once or twice — and even then, it's only necessary when I've been doing some hardcore stress eating. I've finally found my holy grail lip tint!" —Wendy K.

    Get it from Amazon for $9.90 (available in 12 shades. Find more shades here).

    6. Verb Ghost Oil makes quick work of taming frizz and flyaways. This is THE BEST hair oil if you have coarse, thick hair like me. Reviewers with hair textures up to 4c rave about it!

    stack of the bottles of clear hair oil
    @verbproducts / Via

    I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. I always keep a bottle in my medicine cabinet!

    Promising review: "I have extremely damaged hair from years of bleaching but this is my holy grail. I put this on and it’s as if all that damage vanished. I put it on after every shower!" —Rachel Ann

    Get it from Amazon for $18.

    7. Embryolisse Lait-Crème Concentré – it combats all sorts of dry-skin woes, whether it's because your skin is just that way or you're trying to undo overuse of retinol or other harsh skincare ingredients. You can even use it as a makeup primer or mask.

    Model applying Embryolisse Lait-Crème Concentré to other model's face

    Promising review: "New holy grail moisturizer! I really love this moisturizer. It is a nice, thick texture without feeling too heavy. My skin feels incredibly soft after using it, and it smells amazing! I have dehydrated/oily skin, and I feel like it really nourishes without making me extra greasy. I’ll definitely be repurchasing!" —Janet Regina

    Get it from Amazon for $16 (available in two sizes and three packaging styles).

    8. Wet N wild Megalast Liquid Catsuit Lipstick has major staying power and a precise applicator tip to help you apply your lippie like a pro.,

    Promising review: "Holy grail. Oh my god. If you're a medium olive with yellow undertones, this is like your lip color, but darker. Its a great everyday lip and it lasts for hours if you don't eat something oily. I only need to reapply three times in the inner lip during a 12-hour shifts" —Michael Sanchez

    Get it from Amazon for $3.18+ (available in seven colors).

    9. L’Oréal Paris Elvive 8 Second Wonder Water gives hair a major dose of moisture in — like the name suggests — a mere eight seconds!

    reviewer with 3c natural hair looking moisturized and healthy

    Promising review: "Holy grail of hair goo!! It does exactly what it says...makes your hair soft, shiny, and cooperative! I have given this to two of my friends ALREADY — one with thick and curly hair, the other with limp and fine hair — and THEY BOTH swear by this product! Just can't think of enough good things to say! I have short bleached hair, so am getting excellent results using less than half as much as they recommend. Buy this stuff — you'll thank yourself later!!!!!" —enamelcamel

    Get it from Amazon for $8.85.

    10. Nyx Butter Gloss slides on *so* smooth and satisfies any lip gloss fan's urges with a gorgeous finish, whether you're on the prowl for something that'll go subtly with your complexion or stand out., Amazon

    FYI, some reviewers say it's a dupe for Kylie glosses.

    Promising review: "This lip gloss is my ride or die holy grail. I have almost all the colors. It's so smooth and moisturizing, lasts a long time, and I love the colors!!" —HatchMama

    Get it from Amazon for $4.97 (available in 28 colors).

    11. Radha Rosehip Oil is an all-natural solution to a ton of skin problems. It helps hydrate skin, reduces the look of wrinkles and scars, and reviewers even say it helps their hair and nails.

    reviewer pic of cheek with painful looking breakouts, then with the same cheek healing up, then the same cheek completely clear

    Promising review: "Wow just WOW!!!!! This is the holy grail OMG. I have no idea why but it may be due to aging but as soon as I get a pimple it leaves a dark spot. I typically don’t use face oils because my face is already oily and I hate my face feeling greasy..... But this is amazing. I put some on before I go to sleep and then a smaller amount in the morning. My face has cleared up so much. I am so happy I purchased this and I swear by it." —Jennifer M.

    Get it from Amazon for $14.95.

    12. Nyx Slim Lip Pencil stays on through eating and drinking and doing whatever else it is that you do all day.


    FYI, some reviewers say it's a dupe for Charlotte Tilbury's Pillow Talk lip liner. And other reviewers (including the one pictured) wear the lip liner alone without lipstick.

    Promising review: "In love with Espresso. FINALLY I've found my holy grail brown lip liner. The tone is warm/neutral and it lasts a very long time, expecially compared to a ColourPop liner that would never stay in place. I use it with Nyx Butter Gloss in Fortune Cookie and they blend together nicely." —C.S.

    Get it from Amazon for $3.99 (available in 18 colors).

    13. Dr. Jart+ Cicapair Tiger Grass Color-Correcting Treatment goes on cooling and smooth, is easy to blend in, and will make you look in the mirror five minutes later wondering where all that redness went! I use it daily as a moisturizer under my foundation and some reviewers even use it as a CC cream. It's *that* good. And it has SPF 30!

    writer with half face of rosacea looking sunburned, the other half color corrected with the product
    Elizabeth Lilly / BuzzFeed

    Like I said up there ^, I use this every single day and to demonstrate just how well it works, I put it on half of my face in the pic on the left. Seriously, the color-cancelling prowess is impressive. Also it took me nearly a year to go through the full-size jar. So if the price has you feeling iffy, you can try out a travel version. Seriously, I'm forever indebted to this stuff.

    Promising review: "I have rosacea and my skin is ALWAYS red. Not pink. RED. I just applied this product for the first time, and it exceeded my wildest expectations. I thought maybe it would dull the redness a bit, but it’s like it erased the redness. It’s slightly greasy, but that doesn’t bother me. It actually gives me a really healthy, glowy look. I walked out of the bathroom and my husband said ‘Whoa, it looks like someone just evened everything out on your face.’ It was immediately noticeable. This is a new holy grail product. I would absolutely recommend this product for anyone with rosacea, especially people like me who don’t like to wear a lot of makeup on a daily basis. This product is exactly what I’ve been looking for." —ortizk

    Get it from Sephora for $19+ (available in two sizes).

    14. Revlon Ultra HD Matte Lipcolor provides a beautiful color you'll wanna show off...and then replicate in all the other hues.,

    Promising review: "This has become my new favorite liquid lipstick. I have purchased two so far as I am on a budget. I am more pleased with the quality and comfort of this liquid lipstick as opposed to my high-end brands. This has become my go-to holy grail everyday and evening liquid lipstick. Looking forward to trying more colors." —charlene a.

    Get it from Amazon for $6.06+ (available in 15 colors).

    15. Cosrx Acne Pimple Master Patches attack and help flatten out painful blemishes by sucking out the gunk without irritating your skin around the blemish like drying treatments.

    Promising review: "Holy grail for acne. I wish I would’ve discovered these things sooner — they work like a charm and now I can’t picture my life without them. I can’t say enough good things about them. They’re easy to apply, work overnight, and stay in place even though I toss and turn when I sleep. I will definitely be repurchasing." —steven brown

    Get a four-pack of 24 patches each from Amazon for $14.25.

    Check out our full review of these Cosrx Acne Pimple Patches!

    16. Maybelline New York Baby Lips Moisturizing Lip Balm packs in a surprising amount of color for folks who aren't into a full-on lip gloss or lipstick.

    reviewer with pale skin with bright pink lips

    Promising review: "These are my holy grail for lipcare. I've struggled my entire life with dry lips and it always felt like other balms I've used would sit on my skin rather than moisturize them. These work amazing for brown girls because it doesn't leave a chalky film, but a very nice tint that flatters our complexion. Not only that, they leave my lips looking soft and supple, and do a fantastic job to moisturize. I keep these in every corner of my house and every purse I own." —Ruba. S

    Get it from Amazon for $2.15+ (available in five colors).

    17. Aztec Secret Healing Clay, a fragrance-free mask, helps de-gunk your pores where other products have failed you.

    above, reviewer with a large pimple on their chin. below, the pimple flattened

    People are obsessed with the powers of this clay mask — it has over 1,000 5-star reviews on Amazon. It works best when mixed with apple cider vinegar, which you can get here.

    Promising review: "The holy grail of clay masks. This stuff is amazing. You can feel it sucking the gunk out of your pores like a vacuum cleaner, yet it doesn’t irritate your skin. Well, it didn’t irritate my skin. You can mix it with either water or apple cider vinegar. If you’re worried about irritation, try it with water first. I use the AC vinegar, and love the results." —MJS

    Get it from Amazon for $14.95.

    18. Maybelline New York Facestudio Master Chrome Metallic Highlighter is chock full of shimmer to help satisfy your high-wattage standards for highlighter.,

    Promising review: "Let’s just say a little goes a long way with this product. I love a natural glow, and having glowy skin is a must for me. This product is definitely my new holy grail. It gets the job done and can stand up against any high-end highlighter." —Meg

    Get it from Amazon for $4.89+ (available in four colors).

    19. Honeyskin Ultimate Face and Body Cream delivers results on all kinds of irritating skin issues like rosacea, eczema, psoriasis, and other rashes. TL;DR: It's good to have in your medicine cabinet.

    reviewer pic of extremely inflamed patch of rosacea on cheek with raised rashes, then a  lightly pink look at the same cheek a week later, then an even lighter view of the cheek a month into use

    Promising review: "The holy grail for calming sensitive skin. 28M with sensitive skin. I also have mild red patches of skin on my nose and cheeks (maybe rosacea? never been diagnosed). I have tried dozens of moisturizers over the years intended to alleviate redness and this is the only one that consistently calms my skin and takes away the redness. My skin just drinks this stuff up. The combination of manuka honey and aloe vera does wonders. Give it a shot." —Jordan Wheatcroft

    Get it from Amazon for $14.97+ (available in three sizes).

    20. Ilia Multi-Stick is about to become your new go-to for giving your face some color for minimal (and I mean MINIMAL) effort.


    Promising review: "I mean it, everyone needs this! Consider this your holy grail for multipurpose products to round out a five-minute makeup look. Swipe over cheeks, eyelids, and lips. Blend with fingers. Perfect every time, I promise. I am no makeup guru or skilled applicator, but this product makes me feel like I am!" —Hannah S.

    Get it from Ilia for $34 (available in eight colors).

    21. O'Keeffe's Working Hands Cream soothes dry, cracked hands *while* making them look so much more presentable. I'm going to assume you've been washing your hands often and correctly all along, but maybe you haven't and your hands are super dry these days. (No, this is not an accusation.)

    person with very dry rough looking hand and then the same hand looking moisturized and no longer painful

    Promising review: "I have terrible-terrible eczema, on my hands and feet. Nothing has helped, only exasperated it. A family member mentioned this product and I gave it a shot. Let me tell you, it decreased the cuts in my hands considerably!!! It feels like I have new skin. Soft and undisturbed by inflammation. I am hyper sensitive, so if I can use this...I give it 5 STARS ⭐⭐⭐⭐⭐ So soothing. My holy grail!!" —Ally

    Get it from Amazon for $6.98.

    22. And O'Keeffe's Foot Cream rehabs cracked, painful heels. Here's to going to bed without socks!

    person's cracked painful looking heal, then it looking better after second week, then normal after fourth week of use

    Promising review: "I get incredibly dry feet and heels during the winter. This product is amazing. My heels that are normally cracked, peeling, and almost to the point of bleeding are almost completely healed over and look brand new. You don’t need a ton of product and it has zero fragrance. This stuff is amazing and I would highly recommend it. I don’t give very many products the title of holy grail but this one deserves it from me." —Mary

    Get it from Amazon for $6.41.

    23. Lapcos Milk Feel Exfoliating and Cleansing Pads are infused with milk protein and textured but still soft enough to use on the reg...even on acne-prone skin.

    person wiping pad on back of hand

    Lapcos is a Korean-owned and family-owned biz. 

    Promising review: "I got a pack of sheet masks with this included and oh. My. GOD!! What is this sorcery?!? I exfoliate regularly with another product, but the amount of dead skin that was removed with this was overwhelming (kinda gross) but satisfying! My face can finally breathe!! I just now bought the 10-pack of them. This is the holy grail of exfoliants." —AP

    Get a five-pack from Amazon for $10.

    24. Admire My Skin Brightening Serum earns lots of credit in the Amazon reviews from people with rosacea, hyperpigmentation, and melasma.

    reviewer pic of bright red patch on cheek, then it's a little darker on day 4, then it's lightened up significantly and healing on day 14

    Note that like with a lot of skincare products, when applied this stuff makes issues like dark spots a little worse before they're better.

    Promising review: "I’ve used so many products that claim to remove hyperpigmentation. Nothing has ever worked until now. This product is the holy grail for removing dark spots!! Trust me, it’s worth every penny!! What are you waiting for? You want flawless skin, don’t you? Get you some, sis!!" —Akira

    Get it from Amazon for $24.

    25. Stila One Step, Color-Correcting Facial Serum works as a makeup primer that's a step above the rest for anyone looking to create an even-tone canvas for foundation...or find a color-correcting solution that'd leave you makeup-free.

    reviewer pic showing a very bad sunburn on the face then the same reviewer with makeup on and looking a bit tan rather than severely sunburned

    This reviewer ^ used it to cover up a bad sunburn!

    Promising review: "My holy grail. This has become one of my favorite makeup routine products. I think it absolutely makes a difference in correcting my color and improves the appearance of makeup I apply over it. I had this in my shopping cart for over a year and finally took the plunge on prime day. I figured it was worth the risk to save a few bucks, but I will also continue to purchase at full price." —DesRoulette

    Get it from Amazon for $36.

    26. A Makeup Eraser washcloth easily takes off a full face of makeup with mere water. Then if you flip it to the other side you can use it to exfoliate your skin!

    Check out BuzzFeed's review of the Makeup Eraser for more deets!

    Promising review: "AMAZING holy grail product for makeup removal. I love this product!!! I tell everyone about it because it makes taking off makeup so much easier and for a task that always feels like a chore, this really helps!!! Takes off all my makeup with only a little edge of it, I can usually use this four to six times before washing it." —Kayla

    Get it from Amazon for $15.99+ (available in nine colors).

    27. Glossier Solution scrubs pores and skin with a trio of Alpha Hydroxy Acid (AHA), Beta Hydroxy Acid (BHA), and Polyhydroxy Acid (PHA) to help loosen the yucky stuff to make way for lightened scars, smaller-looking pores, and fewer blemishes.


    Promising review: "The holy grail. Honestly. Really. Truly. This product changed my life! Four weeks in and my skin is the best it’s ever been. The only thing I found is that I waste product on cotton pads and I instead apply it with my palms like it were a serum. Honestly my acne is basically gone. The pen thing Glossier does for individual spots with this genuinely will change your life." —Caiya

    Get it from Glossier for $24.

    28. Bio-Oil — it may just become your hypoallergenic, nongreasy, and dermatologist-recommended go-to for lessening the appearance of scars and stretch marks. Or it can also just serve as an amazing body moisturizer.

    I've used this stuff before on a variety of bumps and scratches I've accumulated on my legs as an extraordinarily pale and clumsy human. I think it's really worked! Also I've used it as a body moisturizer in the dry, dry depths of winter with supple results.

    Promising review: "My holy grail product. I’ve used this for years!!! I can’t say enough about it! My skin hates everything! This product NEVER upsets my super-sensitive face! I can use this when I have allergic reactions and it’s still gentle! It’s hydrating AF and sinks into the skin and absorbs like nobody’s business! I sleep with it overnight if my skin's aggravated and it calms down redness and itching. Love this!!! Worth every penny!!! Will always buy this product! It’s a staple and I HIGHLY recommend it to anyone with dry and/or sensitive skin. Works on eczema and dry patches! It’s my all-time favorite!" —Stay Burns

    Get a 2-oz. bottle from Amazon for $8.92.

    29. Act+Acre Cold Processed Hair Cleanse and Hair Conditioner team up for an effective duo that reviewers with dry, itchy scalps praise for their soothing qualities.

    the shampoo and conditioner bottles

    Act+Acre is a woman-owned beauty brand making environmentally friendly and chemical-free beauty goods. 

    Promising review: "Bought this instead of full-size because I wanted to try them out first, since price is higher than the previous haircare products I used to use. But definitely worth every penny! I've found my holy grail products that saved my dry, itchy scalp (especially now that it's getting colder in New York). So happy with the products and will restock with the full size :) " —Slyana T.

    Get it from Act+Acre for $50.

    30. InstaNatural Vitamin C Serum offers up some seriously soothing and moisturizing abilities on the reg with its hyaluronic acid, but especially when you suffer a skin flare-up. Get behind me, Satan!

    reviewer's pic of a very bright looking patch of rosacea breakout, then it lightened two days after initial treatment, then much later four days later

    Promising review: "I have tried so so many products and serums to clear up my skin, shrink my pores, take away redness, and give me a glow, this is the first product that I have had that I can say is a NEED and a holy grail product. This is my second time purchasing and would recommend to anyone! Your skin will truly look new OVERNIGHT! I use it morning and night, and am amazed. Just make sure to follow up with a good moisturizer!" —Coffeeman

    Get it from Amazon for $17.78.

    31. A scalp massager helps relieve you of itching and dandruff. Also, it'll feel like a total treat.

    Promising review: "A holy grail product. I’ve had dandruff since third grade and combining this with tea tree shampoo is a total game changer." —Rachel M. Wahla

    Get it from Amazon for $6.98+ (available in three colors).

    32. Nizoral Anti-Dandruff Shampoo stops the flaky mess, once and for all.

    It's got over 41,000 5-star reviews, and works for more than just dandruff. I get recurring bouts of fungal acne on my forehead, and I recently starting using this at the recommendation of the interwebs (its key ingredient is an antifungal). Every other day, I slather it on the affected area like a wash-off mask, let it sit for a few minutes, and rinse off. My forehead looks better the next day!

    Promising review: "This is the holy grail of shampoos for dandruff. Literally read the review of someone else saying this gets rid of your dandruff the first use. THEY WERE NOT LYING! If you have been struggling with dandruff for years, this shampoo is what you need to invest in. PLEASE!" —Amazon Customer

    Get it from Amazon for $14.84.

    33. Baby Foot is a lavender-scented foot peel that revitalizes dried, calloused feet for, TBH, a pretty disgusting transformation. (You're gonna want to send the pics to your group chat.)

    This product is a dream come true for anyone who gets a kind of sick satisfaction from peeling off dead skin. (Let's face it, that's all of us, right?)

    Promising review: "Holy grail for runner feet. I ran 3–14 miles a day a couple times a week for a few years and have done many hours of cardio without shoes on at my parents house on their equipment. Needless to say, my feet are COVERED in calluses. I saw this product recommended by someone. I imagined what mine could look like. It’s been crazy. They have peeled a lot so far, and it’s hard to ignore the urge to peel the skin off. The skin in the middle of my feet has peeled off and I can feel carpet and floor for the first time in years!! I can’t wait 'til my heels peel! This marks the beginning of taking care of my feet! :)" —Allison

    Get it from Amazon for $25.

    34. And a giant foot file with review photos that'll shake your whole being. Like the one here!

    This miracle worker has got over 3,800 positive reviews!

    Promising review: "I have been trying to find something to help with calluses for my husband for years. He basically had rocks for heels. The problem, though, is that his feet are so ticklish, I couldn't get near them. This sucker is the holy grail. It doesn't tickle his feet, he doesn't have to sit and soak (use it on dry feet), and it works so quickly. Under five minutes, both his heels are brand new." —rcooper9875

    Get two from Amazon for $21.99.

    35. Thayers Witch Hazel, a multitasking toner that handles several steps in your skincare routine: cleansing, moisturizing, fading blemishes, and helping restore your skin's natural pH.

    It can do a hell of a lot of other stuff, too, like reduce redness, soothe irritation, heal cuts, and reduce oil and inflammation.

    Promising review: "My holy grail. I have used this for at least a decade and will never go without it. I take a 100 mL travel container, add .75 tsp vitamin C powder, and make my own vitamin C serum out of it. It is incredibly moisturizing and doesn't irritate my sensitive skin. If I were stuck on a desert island and could only take a few things, this would easily make the list." —AndiSchu

    Get it from Amazon for $10.95 (or $9.49 with the Subscribe & Save option; available in three scents).

    36. Tend Skin Solution, a more or less magical product helps erase razor irritation and ingrown hairs .,

    Promising review: "This is my holy grail against shaving irritation and ingrown hairs. I don’t know why it works, but it does. I have extremely sensitive skin, and this has been the only thing I’ve found to stop me from getting a shaving rash on my underarms. It has a strong smell that dissipates when it dries, but I think it works great, so I don’t mind it." —Lindsay Van Allen

    Get an 8-ounce bottle from Amazon for $22.98.

    37. SKIN1004 Zombie Pack Face Masks make you (briefly) look like a zombie while it goes to work tightening your pores and minimizing the appearance of wrinkles. Now's as good of a time as ever to FaceTime your mom and scare her.

    Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

    Promising review: "This is the holy grail of face masks! I have a plethora of skin issues: enlarged pores, lines, acne scars, blackheads, and adult acne. Lucky me. I’ve used hundreds of face masks and this one beats them all. It shrinks — YES SHRINKS — my pores. Lines that I had around my mouth and forehead prior to using it are gone. GONE! I read reviews that said the same thing but was skeptical. The only downside is it doesn’t have a pleasant smell. It’s nothing overbearing, but it does smell like eggs. So glad I tried this." —Shan

    Get a box of eight masks from Amazon for $30.48.

    38. Humane Acne Wash, a strong, 10% benzoyl peroxide cleanser that's totally vegan friendly — the only thing it's cruel to is acne.

    Promising review: "The holy grail of acne cleansers! I suffer from hormonal acne, which is the most stubborn type of acne to control. I get embarrassing whiteheads all around my mouth, jaw, chest, and back. After washing with this cleanser, using their BHA toner, 0.025% tretinoin cream (Differin) and taking spironolactone nightly my skin has NEVER been so clear. Even before I got prescribed spironolactone I was using the three other things and my acne was relatively controlled. If I go just one day without washing with this cleanser, I break out. That’s how I know this works!

    "I also do have very fair, sensitive skin and this cleanser didn’t give me any issues. I leave it on for about five minutes while I complete my shower routine and then rinse." —Courtney C.

    Get it from Amazon for $23.95 (or $21.96 with the Subscribe & Save option).

    39. Baebody Eye Gel, a depuffing, hydrating, and firming serum you can use on other places besides your eyes, like your face and neck!,

    It contains skin care expert–favored ingredients like hyaluronic acid and aloe.

    Promising review: "Visible improvements and great price — holy grail product. I must have tried 100 eye products, most more expensive than this one. But after using for a week I am pleasantly surprised by the results — my eye area is brighter, firmer, and noticeably improved. This goes on smoothly, dries quickly, and works fine under makeup. I layer beneath my moisturizer and sunscreen and use a.m. and p.m.. And the price point is great!" —Call Me JennyB

    Get it from Amazon for $24.95 (or $22.46 with the Subscribe & Save option).

    40. Olaplex Hair Perfector No. 3 transforms damaged hair for a touchable, visible difference when you leave it on for at least 10 minutes because it helps relink broken bonds.,

    BTW, it's vegan, paraben free, and sulfate free. Use this *before* shampoo and conditioner.

    Promising review: "If you know then you know. This stuff is the holy grail for damaged hair. I recently put a lot of highlights in my hair, and while I love them it did damage my hair severely. I use this treatment once a week and I leave it on for a few hours. As long as your hair is wet the product will continue to repair your hair. For days after I use the treatment my hair feels so soft and smells great. If you are on the fence about this product just buy it. This size will last about a month if you use it once a week. I have very long and thick hair, too, and was amazed at how long the product lasted." —Amazon Customer

    Get it from Amazon for $28.

    Read our full review of Olaplex No. 3 for all the deets!

    41. Biore Deep Cleansing Pore Strips is, simply put, an extremely satisfying skincare treatment.,

    Promising review: "THESE ARE THE HOLY GRAIL OF ALL PORE STRIPS. SERIOUSLY. I ordered these about a year ago and have been reordering ever since. They pull everything out of my pores and leave them spotless. They make the skin very vulnerable after removing the strip, which makes it easy to pull out any remaining stuff in the pores. I like to exfoliate my nose before applying the strips to get my pores as open as possible for the strips to suck everything out. They cause no irritation and don't hurt to take off. I really didn't know how much dirt was on my skin until seeing the thousands of little hairlike structures left on the strip. If you don't think you need these in your life YOU'RE WRONG!! I WOULD 110% RECOMMEND" —Juliane Steenkamer

    Get a box of 14 from Amazon for $7.52.

    42. A pack of blotting papers makes you wonder how you lived without it until now.

    A customer review photo showing their forehead before and after using the blotting papers

    Promising review: "These are amazing ! The best blotting papers I have ever used. I literally don't have to bring anything to touch up except for lip gloss. These papers refresh my makeup take away all grease and oil and make my face look like I freshly applied my makeup each time I use them throughout the day. I have EXTREMELY oily skin and these were my holy grail during my vacation. I would buy this a million times over." —Frimpong

    Get a 100-sheet pack from Amazon for $6.95 (available in three scents).

    43. A pack of facial and eyebrow razors remove fine hairs and smooth your skin for much easier makeup application.

    Promising review: "Holy grail. These are the best peach fuzz shavers out there! Works so easily! Even on my sensitive skin." —Amy S. Thompson

    Get a pack of three from Amazon for $4.99.

    44. Skinergy Clean Canvas Cleanser's gel formula removes dirt and impurities without drying out your skin.

    the bottle of cleanser
    Skinergy Beauty

    Skinergy Beauty is a Latinx woman–owned beauty brand dedicated to brightening, nourishing, and bringing life back to your skin.

    Promising review:My new holy grail! I have always had issues finding a cleanser that cleans my blemish-prone skin without drying it and that also removes all my makeup, especially mascara. Well, not anymore! This cleaner has been amazing! It leaves my skin feeling hydrated and has helped clear my skin. But the big kicker has been that it does all that without stripping my skin and it even removes my waterproof mascara. I am sold! The icing on the cake has been how much I love the scent, it actually makes me look forward to washing my face daily. Thank you, Skinergy!” —Emy 

    Get it from Skinergy Beauty for $37.99.

    45. A pack of 24k-gold under-eye patches pamper and soothe your poor, tired peepers for a spa-like ritual.

    reviewer's before pic of red and inflamed undereyes and then

    Promising review: "Holy grail! This stuff gives instant results after just one use. It also has cooling feeling when you’re wearing them and I look forward to wearing these! These make such a difference and really lift the under-eye. Also, love that it comes with 20, so you really can’t beat that price, especially since it’s such a great product! Highly recommend!" —Lily Gurley

    Get a pack for 20 pairs from Amazon for $13.47.

    46. Cetaphil's Gentle Skin Cleanser gives you a SUPER-effective formula at a drugstore price. In fact, my dermatologist recommends it for my sensitive, rosacea-laden skin!, Amazon

    Promising review: "I have combination skin that I really struggle with and this face wash is the holy grail. It cleans my face without tremendously drying it out. If you have combination or sensitive skin, this will be great for you." —Shante

    Get it from Amazon for $7.49+ (available in various sizes and multipacks).

    47. Blume Meltdown Acne Oil handles its obvious use with finesse while seriously cutting down on redness and irritation that comes with acne.

    before and after pic of person with pimple and then clear skin

    Promising review: "Holy grail. This has changed the way my skin looks and feels! Hormonal breakouts are no longer a huge bummer and I have officially subscribed to this product monthly!" —Ashley G.

    Get it from Blume for $28.

    48. Seoul Ceuticals Snail Repair Cream brightens dull skin, fades discoloration, adds plumpness thanks to its snail mucin extract (which is packed with hyaluronic acid and glycolic acid).

    before and after showing the cream reduced the reviewer's wrinkles and made their face look plumper

    Promising review: "This cream is the freaking holy grail in a jar. Oh my GAWD. It really reduces inflammation on my skin and it looks so much better the morning after. It's a pretty thick cream, so don't use too much and massage onto your fresh, just washed face. I use it only at night (but you can use during day and night. Whatever works for you) and OMG. Just OMG. Try it." —Leslie

    Get it from Amazon for $17.95.

    49. Vanicream Gentle Facial Cleanser has a gentle, oil-free formula that dermatologists love to rec for breaking down dirt and excess oil.

    Promising review: "I have tried it all and have all sorts of skin problems! Eczema, adult acne, hormonal acne, super-sensitive skin that flakes in the winter and summer, combination oily patches in T-zone, and very fair tone that sunburns in an instant. I wear makeup every day and this is the ONLY face wash that thoroughly removes all of my makeup (except waterproof mascara) and leaves my face soft and clean feeling without being tight. Love this stuff. It is my holy grail face wash." —Cait

    Get it from Amazon for $8.86.

    50. Differin Gel with Adapalene is a prescription-strength retinoid you can get over the counter that promotes skin turnover to help you heal and deal with breakouts.

    Reviewer photo showing results of using Differin gel over 12 weeks

    Promising review: "I have a pile of used skincare sets in my bathroom. Been on a search for 'the' perfect one to treat my breakouts that started March this year. Last June, after months of consulting Google and reading tons of blogs and reviews, I found Differin. I decided to give it a try because of the good ratings.

    "I purged in the first month of use. It was a part of the process, I understood. So I continued to use it. I am on my second month now, and my skin has improved from nay to yay! I’m still having my monthly breakouts but it’s so much better than my pre-Differin acne.

    "Bottom line is, it works! And this is now my holy grail for skincare!" —evart john p. zambo

    Get it from Amazon for $12.26+ (available in three sizes).

    51. Nivea Crème amps up the moisture on the driest parts of your face and body to provide some love to the driest areas of your face and body. It even works as a stellar makeup remover!,

    Promising review: "The holy grail of hand creams. This is a must-have for a teacher who washes her hands 20 times a day. Literally healed my cracked and sore hands in a matter of secs and lasts until the next wash." —Amazon Customer

    Get it from Amazon for $7.49.

    52. Smashbox Always On Matte Liquid Lipstick stays on in a super-velvety way that won't dry out your lips or call for post-lunch application. Seriously, it stays put and I always get compliments when I wear it!


    This has become my fave long-lasting lipstick formula and I yearn for it in every dang color now. Oh, and just plan on tucking it in my pocket while I'm laying in my coffin (yep, put me in a dress WITH POCKETS), like we did for my grandma and her fave lipstick, OK?

    Promising review: "THIS IS MY HOLY GRAIL. I absolutely love this liquid lipstick. Lasts all day. Like most liquid lipsticks this is drying but bearable. Does crack a bit but it looks SO good. I always get compliments whenever I wear it. Will come off when you eat, especially greasy foods but will leave a nice subtle lip stain. Easiest to take off with oil-based makeup remover. The only shade I've purchased (about five times) is Stepping Out and LET ME TELL Y'ALL. ITS THE PERFECT SHADE for ANYONE." —soylatina

    Get it from Sephora for $24 (available in two metallic shades and 24 matte shades).

    53. Lovoir Winged Eyeliner Stamp imprints a perfectly symmetrical wing so you can use some of your time on better things. Oh, if only you could give Past You this product! But we can't dwell on things like that., Amazon

    Promising review: "I LOVE it! I so envied the girls who can form the winter liner freehand because I never could. This is the holy grail of tools I've added to my makeup arsenal! I have extremely oily skin that's the main ingredient in my youthful looks, but hard on products. On a hot, humid Midwest day, the product wore like I'd just applied it for more than seven hours from the time of application! I'm definitely going to purchase this as my future fav from now on!!!" —Aria

    Get it from Amazon for $14.97 (available in three sizes).

    Read more in our deep dive on the Lovoir Winged Eyeliner Stamp to learn why over 4K people love it!

    54. Biossance Squalane Oil (thanks to its namesake) packs in the same kind of moisture naturally found in human skin to keep your visage feeling soft, smooth, and plump. Reviewers say it helps with redness, too!

    Hand pumping the clear oil from the bottle

    My colleague Bek O'Connell swears by this stuff. Here's what she has to say:

    "This is the stuff of dreams, people! I put it on my face at night after serum and before my night cream, and wake up with bouncy, bright skin. The first time I used it, I had overnight results. I am constantly yelling about this product to everyone who will listen; I even convinced my dermatologist to try it."

    Promising review: "Finding a good oil for my skin has been a years long battle. I finally found my holy grail! This oil hydrates so well and does not cause me to break out. It’s the perfect lightweight formula." —Robyn

    Get it from Biossance for $8+ (available in three sizes).

    55. Biotin Shampoo made with tea tree, jojoba, and argan oils and *without* sulfates. Reviewers say it helps with hair loss and preventing dandruff. (Gotta love a testimonial with photographic evidence!)

    person with lots of scalp visible through the hair on the top of their head, then lots of new hair growth and hardly any scalp visible

    Promising review: "I've always had pretty great hair. Some dandruff/itching, but manageable. Three months postpartum, I was losing SO much hair. I know this is normal and it stopped after about seven months postpartum, I really think this shampoo has helped. I have much less hair fall than even before I was pregnant. The spots that fell out are grown back much faster than usual. Also, I was experiencing very itchy and scales of skin were flaking off my scalp. Head & Shoulders and Selsun Blue did nothing. But this actually stopped the itching and is helping my scalp heal. I found out that I have to wash my hair with it at least every other day and leave it on for a few minutes for best results. I can't use conditioner on my scalp or the itching and scales get worse, so I think you can use any conditioner with this shampoo and get good results. Totally a holy grail product for me!" —Mrs. Sparkles

    Get it from Amazon for $9.95.

    56. Crave Naturals Detangling brush glides through your hair without tugging or ripping out your strands. Tangles, meet your match.,

    Promising review: "Omg!!! This is the best detangling brush ever!! Shampoo bath nights have been restored! I dread ever time have have to detangle my daughter's hair no matter how much conditioner I used it would end in tears and frustration! My daughter's hair has super tight curls and I don't think I have ever really fully detangled it until now! We have used other combs brushes and this one by far was the holy grail! No more tears and I feel confident her hair is fully detangled!!" —Ashlee Gordon

    Promising review (for natural hair): "I never write reviews, but I had to for this one. This brush cured my cancer, paid my rent and revived Jesus from the dead. This. is. a. holy. grail. I have the tangliest (IDC if that's not a word) terribly hard to manage curly, natural hair. But this brush gave me shine brighter than a haole baby's bottom and glided through my hair with ease. 100% RECOMMEND." —Amazon Customer

    Get it from Amazon for $11.88 (available in six colors).

    57. A matte-finish setting spray locks in your makeup to help avoid touch-ups throughout the day., Amazon

    I've tried tons of different setting sprays and keep going back to this one because it's affordable and works nearly as well as any luxury version I've tried.

    Promising review: "Holy grail. I have sensitive, eczema prone and acne prone skin and this is one of the only setting sprays my skin agrees with." —CECILIA

    Get it from Amazon for $8.47+ (available in three kinds and jumbo sizes).

    Reviews have been edited for length and/or clarity.

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