Skip To Content

    31 Holy Grail Beauty Products That People Actually Swear By

    We love them, reviewers love them, and you'll probably love them, too!

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A jar of cult-favourite bentonite clay mask that will suck every last bit of gunk out of your pores in under 20 minutes (and make you look like a swamp monster). You can also use it as a spot treatment, if you don't want to cover your whole face.

    Alice Prendergast / Via BuzzFeed

    Using it is simple: you mix the powdery clay with equal parts water or apple cider vinegar (I like to do a combo of the two), and apply it to your face as you would any other face mask.

    Get it on Amazon Canada for $11.69.

    2. A matte liquid eyeliner that won't budge, even if you have oily lids. One BuzzFeed writer says that it's super easy to control, so you don't have to be an artist to get that perfect flick.

    Maitland Quitmeyer / BuzzFeed

    Get it on Amazon Canada for $9.26.

    3. This legendary blood red peeling solution from The Ordinary that you've probably seen on TikTok, Instagram, and every other social media platform. It'll clean out your congested pores, deeply exfoliate your skin, and make your skin super smooth (AKA everything you want and need).

    Jame Jackson / Via BuzzFeed

    One BuzzFeed writer put it to the test and said that after using it her "pores appeared significantly smaller and [her] skin felt as smooth as a newborn baby's booty".

    Get it on Amazon Canada for $27.

    4. A tube of revolutionary peel-off eyebrow tattoo gel that'll make filling in your brows a breeze. It’ll tint your brows for up to three days, so you won’t have to repeat the process every morning.

    All Beauty By Sarah / Via, Amazon / Via

    If you don’t have a super-steady hand, you may want to use a stencil to guide you.

    Get it on Amazon Canada for $11.96. Available in three colours.

    5. A stick of Maybelline concealer that'll trick people into thinking you got a full night of sleep, even when you're battling insomina (it me). Reviewers say it has killer coverage and can be used on blemishes, too.

    Kayla Suazo / BuzzFeed

    One BuzzFeed writer says it's full coverage without being cake-y and loves that it has a sponge tip, making it easier to blend out.

    Get it on Amazon Canada for $10.96+. Available in 20 shades.

    6. A pack of revolutionary acne patches with over 1,000 positive reviews that'll magically make your zits disappear overnight. Reviewers swear by them and say they also help stop them from picking at their active pimples.

    Maitland Quitmeyer / Via BuzzFeed

    One BuzzFeed writer says they're a lifesaver for unexpected stress breakouts.

    Get three packs of 24 patches on Amazon Canada for $13.50.

    7. A bottle of Essie long-wear nail polish and top coat that'll give you a salon-level mani that lasts for weeks. One BuzzFeed writer loves it because it's easier on your nails than getting legit gel or shellac, and is a lot cheaper, too.

    Abby Kass / BuzzFeed

    Get the nail polish on Amazon Canada for $10.98+ (available in seven dark colours and in more neutral tones) and the top coat for $13.99.

    8. A firming skin regeneration and repair cream made with snail mucus — yes, actual SNAIL MUCUS. It will leave you with bouncy, fresh skin and help fight fine lines, blemishes, acne, and scarring.

    Jeff Barron / BuzzFeed

    One BuzzFeed writer uses on a nightly basis and says it makes his skin noticeably firmer and more radiant.

    Get it on Amazon Canada for $25.24.

    9. A magical heated brush that dries, volumizes, and styles locks all in one go. Now you won't need to mess around with, like, a thousand hair tools when you're trying to get ready (my worst nightmare, TBH).

    Amazon / Via, BuzzFeed

    One BuzzFeed writer loves how easy it is to use on her naturally curly hair and says the results last for days. It'll also save you from massively damaging your hair with back-to-back rounds of blow drying, straightening, and curling, so that's a major win.

    Get it on Amazon Canada for $40.38.

    10. This bright red NYX blush that looks scary, but is actually really pretty once you apply it. I have a lot of makeup, and reach for it more than most of my expensive blushes. A little goes a long way, it blends in like a dream, and it's hella cheap.

    Alice Prendergast / Via BuzzFeed

    This can go from zero to clown real quick, so use it sparingly.

    Get it on Amazon Canada for $8.

    11. A bottle of multivitamin serum that's packed with vitamin C and antioxidants to brighten, tighten, and work miracles on your skin. A ton of reviewers also thank it for helping lighten up dark spots and under eye circles.

    @loveticanaturalskincare / Via

    It's non toxic and cruelty free, so you don't have to stress about harming yourself or any animals.

    Get it on Amazon Canada for $19.99.

    12. A tube of L'Oreal mascara that'll make your lashes feathery soft and more voluminous than ever. One BuzzFeed writer says it works better than many luxury mascaras and says it won't flake on you over the course of the day.

    Maitland Quitmeyer / BuzzFeed

    Get it on Amazon Canada for $10.96. Also available in a waterproof formula.

    13. This translucent banana powder that'll save you from getting that dreaded flashback in photos. It'll give you an airbrushed finished and is great for baking and setting.

    Amazon / Via

    Get it on Amazon Canada for $24.99. Available in three colours.

    14. A handy eyeliner stamp that'll give you that perfect flick without trying too hard. This set comes with two dual-ended, waterproof pens that have a brush at one end and a stamp at the other (one for your left eye and one for your right).

    Amazon / Via

    It's also available in brown, if you're going for a more natural look.

    Get it on Amazon Canada for $17.97. Available in three sizes and a combo pack of all three.

    15. A bottle of spot treatment that's a total dupe with over 5,000 positive reviews. Reviewers say it works wonders on cystic acne and tough spots.

    @mariobadescu / Via

    While it works great on acne, it may dry out your skin a little, so you may want to invest in a heavy duty moisturizer, too.

    Get it on Amazon Canada for $22.17.

    16. A Foreo Luna Mini 2 that'll scrub your entire face clean with T-Sonic pulses. It's gentle enough for sensitive skin and will get rid of makeup residue, dead skin cells, and just about anything else.

    Maitland Quitmeyer / Via BuzzFeed

    One BuzzFeed writer is obsessed with how it stays charged for 300 uses and never needs a replacement head (like some expensive face brushes).

    Get it on Amazon Canada for $159+. Available in six colours.

    17. A bottle of plant-based detangler that smells like creamsicles and will banish fly-aways and keep your hair feeling smooth and silky.

    Alice Prendergast / Via BuzzFeed

    I have this and I am obsessed with it. Like, if I could marry it, I would. It smells like a dream and brushing through my processed, fine hair has never been easier.

    Get it on Amazon Canada for $6.99. Also available in a pack of two.

    18. A tube of Maybelline SuperStay Matte Ink Liquid Lipstick that'll give you a ultra-pigmented, opaque colour that'll last all day without touchups. One BuzzFeed writer says it's totally foodproof, so you won't have that weird patchy look after devouring a slice of 'za.

    Jennifer Tonti / Via BuzzFeed

    Get it on Amazon Canada for $8.96+. Available in 34 colours.

    19. A pack of gold under eye patches that are infused with rose oil, hyaluronic acid, and vitamin C to soothe and moisturize skin. Plus, they'll add a little bit of luxury to your boring old routine.

    @graceandstella / Via

    A ton of reviewers rave about how they have a cooling effect, so they may help wake you up on an early morning (or after a hangover). They’re also all natural, vegan, and cruelty and paraben free.

    P.S.: If the same brand offers a gold sheet mask that covers the entire face.

    Get a pack of 12 on Amazon Canada for $29.99.

    20. A pack of eyebrow razors that'll shape your brows, shave away fine hairs, and smooth your skin (a triple whammy)! Reviewers say they're also awesome for removing peach fuzz and won't irritate sensitive skin.

    Amazon / Via

    Get a pack of three on Amazon Canada for $7.99.

    21. A bottle of rose-infused witch hazel toner that'll help cleanse your skin without totally drying it out. Reviewers say it's helped with acne and blackheads, and that it's great for sensitive skin, so this may be your new holy grail skincare product.

    AnaMaria Glavan / Via BuzzFeed

    One BuzzFeed writer loves that it's all-natural, alcohol free, and smells like a bouquet of roses.

    Get it on Amazon Canada for $20.50. Also available in a sprayable version.

    22. A jar of Neutrogena Hydro Boost Face Moisturizer that's formulated for extra-dry skin and will give your face the moisture it's desperately wanted and needed all winter. One BuzzFeed writer loves how light it is and says that it makes her foundation go on smoother than ever.

    Kayla Suazo / BuzzFeed

    Get it on Amazon Canada for $19.97. Also available with SPF 25 and in a larger size.

    23. A tube of Haus Laboratories Lip Gloss that'll give you the shiniest, plumpest pout you ever did see. Reviewers are obsessed with how pigmented the colours are and say it it isn't as sticky as most glosses.,

    Get it on Amazon Canada for $24. Available in ten colours.

    24. A pastel colour-correcting palette that'll conceal even your worst bruises and discolouration. One BuzzFeed writer says it did wonders for a black eye that she got from a stumble after too many cocktails at a boozy brunch (save your judgment, we've all been there).

    Natalie Brown / Via BuzzFeed

    She also says it holds up great under layers of foundation and concealer.

    Get it on Amazon Canada for $10.49.

    25. A jar of bestselling coconut-scented nail strengthening cream that'll prevent splits, chips, and cracks, and help you grow out your nails. Reviewers say it helps keep their nails feeling smooth and hydrated, making it worth every penny.

    Amazon / Via

    Get it on Amazon Canada for $29.90.

    26. A Garnier pomegranate face mask that'll prevent moisture loss throughout the day and give you some seriously baby soft skin. Welcome to hydration station, friend.

    Kaysey Davis / Via BuzzFeed

    One BuzzFeed writer says her skin is more radiant, smoother, and more hydrated after just 15 minutes with this on her face, and loves how it's made of super-soft, environmentally friendly cotton instead of synthetic materials.

    Get it on Amazon Canada for $3.19.

    27. A bottle of hydrating Mario Badescu facial mist to give your morning routine a luxurious lil' upgrade. It'll save your skin from winter dryness and infuse it with nourishing herbs and oils.

    Sarah Han / BuzzFeed, Emma McAnaw / BuzzFeed

    One BuzzFeed writer says it makes for a great midday pick-me-up (like, get a bottle for your office immediately) and can even serve double duty as a makeup setting spray.

    Get it on Amazon Canada for $11.

    28. A bottle of plant-based, paraben-free EcoTools makeup brush shampoo that'll get all that built-up gunk off your beauty tools. One BuzzFeed writer says a little dab goes a long way (so the bottle will last you a while) and works absolute wonders when paired with a silicone brush-cleaning pad.

    BuzzFeed / Heather Braga

    Get it on Amazon Canada for $17.86. Also available in a pack of two.

    29. A tube of full coverage e.l.f. camo concealer that'll last for a whopping 16 hours. Reviewers love how full coverage it is and say it works well for dry undereyes.

    Amazon / Via

    I use this almost daily and find it on par with many of the luxury concealers I've sworn by in the past (it's a heck of a lot cheaper, though, which is bomb). I also love that the wand is thicker than most, so I can cover my entire under-eye area in just one swipe.

    Get it on Amazon Canada for $6.97+. Available in ten colours.

    30. A tube of Volum' Express The Falsies Mascara that'll give you clump-free, feather lashes without any fuss. One BuzzFeed writer says its comparable to designer mascaras and loves how the flexible wand moves with her lashes to avoid extra build-up.

    Emma McAnaw

    Get it on Amazon Canada for $5.96. Available in four colours.

    31. And finally, a bottle of long-lasting NYX setting spray that'll keep you looking dewy not shiny. Reviewers say it keeps makeup in place through humidity and doesn't feel sticky or heavy.

    Amazon / Via

    Get it on Amazon Canada for $7.49.

    You after using all your new holy grail products:


    Looking for more great Amazon Canada content? Check out our recommendations for cool and useful things, things you need if you love coffee and tea, and helpful gadgets.