We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A makeup-correcting stick that's basically sorcery for the way it makes any mistakes you make while applying eyeliner, lip liner, or lipstick just vanish. It's easier to use than a Q-tip and won't leave any cotton fibers, smudges, or smears behind!
2. Essence Lash Princess Mascara, because who wants to deal with wearing falsies when you can get a more voluminous look with a few flicks of a wand? This cruelty-free mascara boasts a long-lasting, flake- and clump-free formula so that you can bat those lashes without any worries.
BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
Get it from Amazon for $4.99.
For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!
3. A silicone-free L'Oreal *eight-second* lamellar water rinse-out treatment — it revitalizes your tresses with a nourishing formula that leaves you with lustrous, soft-to-touch locks. Depending on your hair type (it works for all), you can use a different dosage to make sure your hair gets the TLC it needs in order to shine bright like a diamond 💎!
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
Get it from Amazon for $8.19.
4. Or the top-rated Elizavecca CER-100 Collagen Protein Treatment, which helps restore and repair damaged hair that's been through... a lot (read: dye jobs, heat damage, and even sun damage). Bring your hair back to life and show off your silky and voluminous tresses that look like you just left the salon. Don't worry, your secret is safe with us!
Promising review: "I've been working on my hair for 6 years now, after a terrible pregnancy then a separate health issue my hair has been struggling. I finally have grown out my hair but no matter what the top of my hair is still covered in split ends. I trim, I've done everything I can to fix the damage but nothing seems to work. I saw this in a BuzzFeed article, thought, what the hell... not like it can get worse. Literally after one treatment 80% of my split ends are gone, after the second treatment it's like a miracle!!! For less than 10 bucks... this is amazing stuff!!!!" —meridith s.
Get it from Amazon for $7.48.
And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!
5. A liquid blush from Selena Gomez's Rare Beauty that's earned over 2,000 5-star reviews for its buildable coverage and ultra-pigmentation that looks stunning on any skin tone! A pop of color *this* rich on your cheeks will have you turning heads all around!
Promising review: "This is such a gorgeous blush! It's really pigmented so a little goes a long way. It gives the most beautiful flush but it's buildable if you want a more intense pop of color." —minnimalist
Get it from Sephora for $23 (available in seven radiant finishes and two matte finishes).
6. A box of pore-tightening, skin-lifting zombie face masks that'll definitely give you a fright in the mirror when you add this to your skincare routine. This tightening sheet mask helps reduce the appearance of pores, fine lines, and wrinkles in just 15 minutes!
Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skin care regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg
Get a box of eight masks from Amazon for $22.22.
7. A bottle of One Hit Wonder 10-in-1 leave-in conditioning spray for anyone who doesn't have time to go through each step of their hair routine on the daily. This go-to hair product conditions and detangles, softens and smooths, adds shine, controls, frizz, hydrates thirsty locks, delivers heat protection, strengthens, and *inhale* even helps prevent breakage. If you've been wondering how to make your routine more effortless...*this* is it.
Reviewers with straight, wavy, and loose curls say this product works great for their hair types.
Here's what BuzzFeed Shopping editor Elizabeth Lilly has to say about this leave-in spray: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."
Get it from Amazon for $9.95.
Mane Club is an NYC-based small business specializing in creating cruelty-free, vegan hair products that are affordable and deliver results.
8. A set of winged eyeliner stamps, which makes it easier than ever to nail a perfect winged liner look. No more having to redo your entire eye makeup because you smudged a line! 😭
Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow
Get a set of two from Amazon for $14.97 (available in three styles).
9. A nail-and-cuticle oil if you want to condition and strengthen your nails effortlessly with an easy-to-use oil that'll make them shine and offer some relief from brittleness and breakage. Your manicurist and anyone else who holds your hand will be obsessed with how good your nails look!
Promising review: "I had peeling, weak nails for years. I bought this in February. This size bottle lasted a bit more than a month as I religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-oz refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $9.90+ (available in three sizes).
10. Maybelline SuperStay Matte Ink Liquid Lipstick, which is designed to stay put all dang day no matter what you do — read: eating, drinking, kissing, etc. — and look just as fresh as when you put it on.
Former BuzzFeed Shopping editor Ciera Velarde has this lipstick, and here's what she has to say: "I have worn this lipstick almost exclusively since 2019, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 30 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!"
Get it from Amazon for $7.98+ (available in 30 shades and in a kit option).
Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.
11. An eyelid primer because nothing is worse than spending a lot of time and effort on the perfect smokey eye to have it smear and smudge after a few hours. Become the talk of the town with this must-have primer that'll keep your eyeshadow looks bold and pigmented throughout the day!
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
12. A bottle of sulfate-free Biotin shampoo created with a blend of botanical extracts to help thicken the appearance of your lovely tresses. Plus, since it's a clarifying shampoo, it also gets rid of product buildup on your scalp when you use it!
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $11.95.
13. A multitasking eye cream to help reduce the appearance of puffiness, fine lines, and dark circles under your eyes with a combination of vitamin C, rosehip oil, and soothing aloe. Tell those bags to go back to where they belong (out of sight) with this gentle formula.
Promising review: "I have been using this daily for about eight months now. I am 60-years-old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.
Get it from Amazon for $18.99+ (available in three sizes).
14. Etude House's Zero Sebum Drying Powder, which helps absorb all the oil on your skin, so you end up with an even, matte complexion all day long!
Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen
Get it from Amazon for $5.60.
15. Peripera Ink Velvet Lip Tint just perfect if you want a long-lasting lippie that doesn't end up drying out your lips or clumpy during wear. It comes in a wide range of colors, so you can have a natural look or a bold one, depending on which ones you add to your beauty collection!
16. A Lay-n-Go cosmetic bag that opens up and flattens, so you can see all of your products at once, while taking up waaaay less space than a regular toiletry bag when packed. Not to mention, it's designed with grips on the interior to help makeup brushes stay put during transport, and you can wipe it down whenever it gets a little dirty.
Former BuzzFeed Shopping editor Ciera Velarde owns this travel must-have, and here's what she has to say: "I have had this for years now and it's my go-to travel make-up case! It holds an absurd amount of products, so I never have to compromise and leave any of my favorite makeup products behind on my trips. I love how easily it lays flat, which makes getting ready so much faster since you can see everything at once. It's especially great for getting ready in hotel rooms, where I often find myself sitting on the ground in front of a full-length mirror to put my makeup on. Instead of constantly rummaging through a tiny case, I can grab anything I need in a half a second."
Promising review: "I was tired of fumbling around in my cosmetics case and saw this. I was skeptical, but...WOW! On my recent two-week trip to Europe, with constant laying out and packing up, this item was wonderful. I could find what I wanted quickly, right away. Packing up was just a matter of pulling the drawstring. At first I wasn’t sure about changing to this bag, but now I could not do without it." —Mojosharkey
Get it from Amazon for $24.95+ (available in three sizes and 24 colors/patterns).
17. Ownest Cosmetics eyebrow soap, so you can sculpt your brows to the shape, fullness, and length you prefer without them looking waxy and stiff when you're finished.
Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M. Deacon
Get it from Amazon for $7.99.
18. Or Glossier's Boy Brow, which offers a sleek finish, so you can have fuller-looking brows thanks to its creamy, conditioning formula (think pomade for your brows!) and soft, flexible hold.
Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne
Get it from Glossier or Sephora for $17 (available in five shades).
Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!
19. A super-soft Makeup Eraser, for a more sustainable option than cleansing wipes: simply wet it with water (cleanser or soap is optional) to gently and instantly vanish dirt, makeup, and oil. It's cheaper than buying an expensive remover, and it comes with an exfoliating side if you want a tougher clean after removing all your makeup!
Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz
Get it from Amazon for $13.36+ (available in 14 colors).
Check out BuzzFeed's review of the Makeup Eraser for more deets!
20. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant — it's designed specifically for users with Keratosis Pilaris (aka KP) to help buff away dead skin and unclog pores to help reduce the appearance of bumps. A combination of lactic and glycolic acid offers gentle exfoliation and pumice buffing beads help clear dead skin and dirt away and down the drain.
Check out this dermatologist reviewing this magical product on TikTok!
Former BuzzFeed Shopping editor Ciera Velarde has used this product, and here's her review: "I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-ups and I get have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notorious sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers out there!"
Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa
Get an 8-ounce tube from Amazon for $30 (also available in two smaller sizes).
21. A set of makeup brushes in case you need to replace your current set with one of a better quality. Reviewers laud these top-rated brushes for their softness and how well the bristles hold up after months of usage and cleaning.
The 14-piece set includes an angled brush, flat angled brush, flat face brush, round brush, tapered brush, blending brush, concealer brush, angled eyeshadow brush, halo dye brush, lip brush, face flat brush, precision brush, eyeliner brush, and a dual-ended spoolie / angled eyeshadow brush.
Promising review: "I’ve had these brushes for a couple of weeks now and I absolutely love them. As a makeup artist I’m always looking for good brushes for a fair price. These brushes are fantastic and you absolutely cannot beat the price. I was a skeptic at first because the price is too good to be true but they really are good brushes. They are super soft and blend the makeup very easily. And they are incredibly easy to clean. I’ll definitely be buying them again." –Tim and Kimmie
Get the 14-piece set from Amazon for $8.99+ (available in six colors).
22. Lip Bar tinted skin conditioner so you can step out with a dewy, natural-looking, no-makeup makeup look that keeps your skin moisturized thanks to hyaluronic acid in the formula.
This product has SPF 11, but the recommended daily SPF is 30, so you should still wear a sunscreen with this (see #33)!
Promising review: "I have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.
Get it from Lip Bar for $17 (available in 12 shades) or Target for $16.99 (available in 11 shades).
Lip Bar is a Black woman-owned small business creating vegan and cruelty-free beauty products.
23. A waterless dry shampoo *foam* that'll dry before you even step out of the house (or wherever), meaning you can zhuzh up and restyle your locks effortlessly. This is perfect for post-gym plans, lazy mornings, or last-minute outings with the crew!
Promising review: "I have very very fine and fragile hair. It’s wavy (2b to 2c with some 3a curls mixed in) My ends are dry and my scalp gets very oily quickly. When the product arrived I was on second-day hair. I worked the foam through my roots and the sides of my head. The most oily places for me. It was easy to work through and it smells so fresh and clean. My results were amazing! My roots looked clean, no residue or buildup like powder dry shampoos. My scalp does not itch and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product I was able to go four days without washing my hair." —Amelia Tilton
Get it from Amazon for $11.99.
24. A detangling brush with over 56,000 5-star ratings designed to effortlessly glide through knots and tangles in your hair without any painful pulling and tugging you might experience with a regular hair brush. Its easy-to-grip handle and flexible bristles are gentle on your hair and help prevent breakage!
This brush can be used on all hair types, but many reviewers with 2c–4c hair say it's worked especially well! And you can use it on wet and dry hair.
Promising review: "I was really skeptical when I bought this brush, wondering if it was really going to work on super-curly, easy-to-get-tangled hair. It has exceeded my expectations and I can't believe how awesome it actually works. This is great for thick, curly, hard to untangle hair. It doesn't get caught in the snarls and it is so easy to brush hair now." —Kimber Burks
Get it from Amazon for $11.99+ (available in five colors).
25. A popular diffuser attachment just perfect for anyone with bouncy, fluffy curls who wants to keep that natural style but also dry their hair completely before leaving the house. Its XL shape and 360-degree air flow help dry your hair evenly and quickly, resulting in fuller, just-left-the-salon-looking curls.
Promising review: "The BEST diffuser on the market! I have naturally wavy hair and have struggled with finding the right diffuser to keep my tresses curly while drying my hair. Using the Black Orchid hair diffuser is what you need if you have wavy to curly hair! You'll still have your curl and won't have frizz after using the Black Orchid!" —BMRGirl
Get it from Amazon for $22.49.
26. An internet-beloved set of makeup sponges that make a great affordable alternative to your favorite name-brand makeup applicators, especially considering you get five for under $10! These little tools are my favorite for blending and applying liquid foundation, concealer, and other cream or liquid beauty products.
Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name brand blender in texture, HOWEVER they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindsey
Get a set of five from Amazon for $7.64+ (available in nine color sets).
27. The über-popular Aztec Secret Indian Healing Clay, which will quickly become your go-to clay mask for everything: hair, face, skin, whatever*. It has over 70,000 5-🌟 ratings from reviewers because of how effectively it works, and literally all you have to do is mix the clay with water (or diluted apple cider vinegar) for a deep clean.
This product is cruelty-free and formulated without additives or fragrances.
Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy, which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black tea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres
Get it from Amazon for $14.95+ (available in two sizes).
Check out more details about this popular clay mask.
28. A Revlon One-Step dryer brush if you want to make your daily routine even quicker. This beloved hair tool blow-dries and styles hair at the same time thanks to three heat settings and an oval brush designed to help deliver volume and curling. Plus, a ceramic-coated barrel helps protect your hair from excessive heat damage for salon-quality results that last!
Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon
Get it from Amazon for $34.87+ (available in two styles).
29. The cult-favorite Laneige lip sleeping mask — it boasts a hydrating blend of coconut oil, shea, and murumuru seed butters to help soften lips, plus it has a glossy finish in case you want to wear it out! There's a reason over 29,000 customers have rated this transformative lip product 5 stars!
Here's what former BuzzFeed Shopping writer Daniel Boan has to say about this lip mask that he's tried (and loved!): "At first I was hesitant to spend over $20 for a lip mask, but now I am NEVER without a jar of this magical moisturizing miracle. I have chronically dry lips, especially in the winter, and this basically transforms them overnight. Any flakiness I have on my lips is completely gone by the time I wake up in the morning — it's seriously magic. And can we talk about the scents?! The original Berry flavor is perfect if you like sweet, bubblegum, cotton candy-esque scents, but my personal favorite is the Vanilla, which is slightly more subtle but still smells like a delicious bowl of vanilla ice cream."
Get it from Amazon for $24+ (available in five scents).
30. A set of flexible curling rods in case you want to curl your hair without heat while still achieving that perfect curling iron look! Simply wrap strands of hair around each foam curler while damp, leave them in overnight, and voila, salon-quality curls in the morning. #WokeUpLikeThis
Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day." —The Sutherlands
Get 42 rods from Amazon for $14.99.
31. Bread Beauty Supply Elastic Bounce Cream for anyone who's been struggling with dry, frizzy curls and wants to restore that healthy-looking bounce. Plus, it also delivers more definition and texture!
Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — it's so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer
Get it from Sephora for $28.
Bread Beauty Supply is a Black woman-owned small business that specializes in creating premium haircare for curly and thick hair (3a–4c).
32. Ouidad's Advanced Climate Control Featherlight Styling Cream to help do away with frizziness, so you can show off your luscious curls and waves. It's designed specifically to fight humidity while still being super lightweight and gentle on your locks. All you have to do is apply it to damp hair and style it as normal!
Former BuzzFeed Shopping editor Ciera Velarde (that's her on the right!) has used this product, and here's her take: "I have naturally wavy, almost curly hair (I would say I'm somewhere between a 2c and a 3a curl type), and as mentioned above, I have tried practically every product on the market designed to keep my curls looking their best. Nothing has even come close to this styling cream. I use this whenever I'm airdrying my hair — without it, I end up looking like a frizzy mess and have very undefined curls. I use this while my hair is wet (but soaking) and work it through my hair and scrunch a lot at the end. Gone are the days of really crunch, stiff curls — this cream is so lightweight, it doesn't even feel like you have product in it. I can run my hands through my hair with ease whenever I use this. That's me above on a particularly good hair day after using this Ouidad stying cream — look at those bouncy, frizz-free ringlets!!! To emphasize again, I love this stuff so much that if I was stranded on an island and could only have one beauty product, this would be it."
33. A practically invisible sunscreen, which is designed with a protective SPF 40 formula that reviewers say doesn't leave behind an ashy layer or sticky residue. Plus, its clear color makes it perfect for wearing underneath your makeup as a protective primer!
And here's what former BuzzFeed Shopping editor Ciera Velarde has to say about this top-rated skincare product: "This is the holy grail of face sunscreen. The formula is unlike anything I've ever used — it comes out as a gel-like substance, but as you rub it into your face, it almost leaves a powdery, gentle feel, almost like it's turned into makeup itself. And you can barely even feel it sitting on your skin! But of course, it's SPF 40, which means it's working hard to protect you from the sun even though you might forget you're wearing sunscreen. It's become an integral part of my morning routine, and I love how it acts like a makeup primer, too!"
Promising review: "This is the first face sunscreen I’ve used that hasn’t left my face feeling like an oil trap. This product goes on amazing and doesn’t have a white cast in photos. I first bought this when I was working outside everyday in the Florida heat. Never broke me out or overly clogged my pores." —xenaaru
Get it from Sephora for $22+ (available in three sizes).
34. A set of five Kulfi Beauty highly-pigmented eyeliners if you want to enjoy a bold, vibrant eye makeup look on your next night out (or daytime) and be oh-so confident that it won't smudge or run, no matter what shenanigans you get into!
Promising review: "These are just what I have searched a decade for. I've never had an eyeliner go on so smooth or effortlessly before. The color stays vibrant all day, not sinking into my skin or transferring elsewhere. I am in love with this product." —Andrea J
Get a set of five from Kulfi Beauty for $85.
Kulfi Beauty is a South Asian-owned small business creating inclusive beauty products that celebrate and empower the community.
35. A hair straightener that has even thick-haired reviewers raving about how well it works! It's designed with six temperature options and curved edges, so you can even get bouncy, soft curls if you want!
The straightener is designed for all hair types, and boasts a ceramic plate infused with nano silver, tourmaline, and titanium to help prevent static.
Promising review: "Whoa! Super impressed! I have long, thick, kinky, curly, frizzy hair and nothing ever seems to really work on it as far as straightening goes. This product is sleek, easy to use, heats up fast, and leaves my hair feeling silky smooth! Love it!" —Meghan
Get it from Amazon for $69.99 (available in two colors).
36. Or this innovative hair straightener — it's designed like a brush, so you can easily comb through your hair (especially if you have type 4 curls) while straightening in order to achieve a sleek, styled finish. Not to mention, it even has an anti-scald feature that beeps at you if you get too close to your scalp!
Promising review: "This straightener is awesome. It heats up well and stays hot. I have very thick curly hair and this brush makes the tiresome task of straightening easier and less time consuming." —berry bunch
Get it from Amazon for $49.99 (available in two colors).
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