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    This Cult-Favorite Mascara Is Only $5, Has Over 100,000 Reviews, And Lives Up To The Hype

    This is one $5 purchase I can almost guarantee you won't regret.

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    We all have those one or two things we do before leaving the house that make us feel good. Some people like to put on perfume, some foundation, and some lipstick. My go-to things are earrings and mascara. But, not just any mascara.

    I've been using the Essence Lash Princess mascara for years (ever since my mom randomly bought it for me from a grocery store). And words can't describe how much this $4.99 mascara means to me... but I shall do my best to try.

    Fox

    Before I discovered that this was a massively popular product on Amazon (more on that below), I would buy multiple tubes at a time every time I saw it in a store. And I would then use each tube until it was dry and crusty.

    buzzfeed editor's picture of an old mascara tube with text that says "old and worn after many months of use" next to a new tube with text that says "the replacement"
    Kayla Boyd / BuzzFeed

    I've tried many different brands of mascara (all with a more expensive price tag) and none of them have impressed me quite like this one.

    As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes.

    Kayla Boyd / BuzzFeed

    It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!

    After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort.

    Kayla Boyd / BuzzFeed

    And, I kid you not, it has more than 110,000 5-star reviews!!! So although it may seem like I'm being dramatic, I do indeed have the receipts to back it up.

    screenshot of amazon reviews showing 4.4 out of 5 stars and 156,779 global ratings
    Amazon

    Here are some of the MANY convincing reviews:

    "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour workday right to the gym and sweat like crazy... and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    "My lashes are so fair and thin that it's hard for me to find mascara that will give me such great volume. This mascara is so good! It was easy and a flawless result for an affordable price. I 100% would recommend." —Emily Creek

    "I NEVER write reviews unless I either really love something or hate it. I LOVE THIS MASCARA. I am a mascara fanatic, I buy mascara constantly and always try and find the best one. So, this mascara is super cheap and the best one I've bought so far. In the pictures I posted, I didn't use any eyelash primer or curler and just put two coats on!!! I was so impressed! But it also depends on how long your eyelashes are and if you applying mascara correctly. My eyelashes are not super long naturally, but I apply castor oil daily to strengthen them which helps. This mascara doesn't clump (unless you don't know what you're doing) and it has great volume and thickness. You can use one coat to be subtle or you can keep building it up. It also lasts all day. I HIGHLY RECOMMEND THIS, especially since the price is so cheap! It's a steal. Better than all the higher end mascaras I've tried and the drug store ones. I will most definitely be buying another one when my current one runs out." —Amazon Customer

    And check out the review photos! 🤯

    reviewer with long eyelashes wearing the mascara
    reviewer's before and after of their lashes having much more length and volume after using the mascara

    With results like these and a price like that, there's really no reason not to give it a try!

    reviewer's before and after of their lashes having much more length and volume after using the mascara

    It's officially mascara + lip gloss szn, baby! Brb, going to buy five more tubes of this stuff.

    Kayla Boyd / BuzzFeed

    You can also check out my review of the mascara on TikTok and follow the BuzzFeed Buy Me That page while you're over there.

    (Yes, I still serve duck lips. Don't judge.)

    Get it from Amazon for $4.99 (also available in a pack of three).

    buzzfeed editor's hand holding the mascara tube
    Kayla Boyd / BuzzFeed

    Some reviews have been edited for length and/or clarity.

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