The Front Row Has Gone Virtual This Fashion Week
Designers are reinventing the runway for the pandemic era.
IRL front rows are so last season. For this fashion week — technically, fashion month — some designers are having celebs Zoom in to be a part of a virtual front row.

Peter White / Getty Images
While some brands, such as Louis Vuitton (pictured above) and Chanel, are still holding traditional shows, a few designers are reinventing the runway for the pandemic era.
Just like TV and film, business is not quite as usual for the fashion industry amid the pandemic. Almost two weeks ago, Dua Lipa and Anwar Hadid kicked off this virtual approach with their very own avatars at — to use the word loosely — the GCDS spring show.
View this photo on Instagram
Instagram / @dualipa
"I guess we figured out how to be in two places at once 👽," the music artist wrote on Instagram, adding, "Thank you for having us sit at ur virtual show 💐💐💐💐💐💐💐💐💐💐💐."

Instagram / @dualipa
Last week Balmain held its first-ever virtual runway, where models sauntered past people like Kris Jenner, Megan Thee Stallion, Cara Delevingne, Jennifer Lopez, Usher, and Cindy Crawford, whose video images filled the sidelines of the runway.

Estrop / Getty Images
Here's what it looked like up close.

Estrop / Getty Images
"No matter the distance thank you to be there 🖤," Balmain designer Olivier Rousteing wrote on Instagram, where he shared video footage from the show.
View this photo on Instagram
Instagram / @balmain / Via Instagram: @balmain
Today, Gabrielle Union, Storm Reid, Chloë Sevigny, Elle Fanning, Suki Waterhouse, and Sadie Sink, to name a handful, hopped on Zoom to dial into Miu Miu's first virtual show.
View this photo on Instagram
Instagram / @miumiu
View this photo on Instagram
Instagram / @miumiu / Via Instagram: @miumiu
And there were a lot of looks to love — in the virtual front row, not just the show.

Instagram / @chloessevigny
Gabrielle Union stunned in this.
View this photo on Instagram
Instagram / @gabunion
Storm Reid brought some sparkle and Euphoria-level eyeliner.
View this photo on Instagram
Instagram / @stormreid / Via Instagram: @stormreid
Euphoria's Sydney Sweeney, on the other hand, went with no-makeup makeup.
View this photo on Instagram
Instagram / @bobbyeliot
Sadie Sink channeled Elle Woods.
View this photo on Instagram
Instagram / @sadiesink / Via Instagram: @sadiesink_
Chloë Sevigny made her return to the front row since welcoming her first child, a baby boy.

Instagram/ @chloessevigny
Yoona Lim had the most stylish pandemic-era gloves around.
View this photo on Instagram
Instagram / @yoona_lim / Via Instagram: @yoona__lim
Suki Waterhouse opted for a polka dot dress.
View this photo on Instagram
Instagram / @sukiwaterhouse / Via Instagram: @sukiwaterhouse
Karen Elson posted a decadent bathroom selfie, writing, "All dressed up with nowhere to go."
View this photo on Instagram
Instagram / @misskarenelson / Via Instagram: @misskarenelson
And Miranda July shared a photo of her faux fur Miu Miu coat with a very valid point: "Think of how much environment we are saving by not all flying to Paris."

Instagram / @mirandajuly