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    33 Beauty Products You Won't Be Able To Resist Buying After Seeing The Before And After Shots

    Hair, makeup, and skincare products that *actually* work — and we've got the pics to prove it.

    1. A popular pack of Skin1004 pore tightening and lifting masks that has surprised reviewers with its immediate results. These fast-acting masks are made with albumin, aloe vera, and centella asiatica extract to hydrate and lift your skin, tighten enlarged pores, clear small breakouts, and give you that "just came fresh from the spa" glow.

    Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regimen. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..LOL. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

    Get a box of eight masks from Amazon for $16.99 (also available as a pack of two).

    2. A firming eye cream because it brightens and firms the sensitive skin around your eyes using the powers of vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract. Say buh-bye to under-eyes that make you look like a Tim Burton character. 👋

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $17.40+ (available in three sizes).

    3. A L'Oréal *eight-second* lamellar water rinse-out treatment, which works its magic in eight (!!!) seconds to give dull-looking hair a dose of shine and silkiness. It'll probably make you want to do a dramatic hair flip every eight seconds, and we wouldn't mind it at all.

    Reviewer with frizzy long hair
    Reviewer with shiny long, straight hair

    And it's silicone free!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $9.87 (available in two sizes).

    4. A bottle of widely popular Bio-Oil with vitamins A and E, chamomile, sunflower, and lavender oils to help fade scars and stretch marks while helping your skin retain moisture and achieve a more even tone. One reviewer even compares this stuff to sorcery.

    Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

    Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this." —Amazon Customer

    Get it from Amazon for $9.99+ (available in three sizes).

    5. Lip Bar tinted skin conditioner if you wanna trick people into thinking your skin is ~naturally~ even and dewy. And with its SPF 11 and hyaluronic acid, you'll also be moisturized and protected from those sun rays.

    model showing before and after of using tinted skin conditioner
    squeeze bottle of the product in caramel delight
    Lip Bar

    Lip Bar is a Black-owned, woman-owned small business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "I have acne prone skin. I’ve suffered with acne for 15 years. This is the FIRST product ever to not cause me to breakout. It did not feel like I had make up. I wore it for a major TV production and it was so easy to wear. I had it in on for 11 hours. I’m three days post wearing it and my skin feels good and no new bumps. I have oily skin with acne scarring. This did me good! It starts and ends with The Lip Bar." —Hair Queen

    Get it from Lip Bar for $17 (available in 10 shades) or from Target for $20.99 (available in 12 shades).

    6. A Revlon hot-air brush that'll save you more than twice the time it takes you to style your hair with a traditional blow-dryer and round brush. This magical tool will give you soft, smooth waves with just a few passes!

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon

    Get it from Amazon for $39.45+ (available in five styles).

    7. An Essence Lash Princess Mascara — might make you want to throw out your falsies. It gives you allll the length and volume WITHOUT the clumps and globs and has shocked reviewers with how full it leaves their lashes looking compared to other more expensive brands. It's a fan fave for a reason!

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "This is the best mascara I have ever used, hands down! I've run the gamut from cheap drugstore brands to high end department store brands, and none work as well as this. I've had friends ask me if I'm wearing false eyelashes and where I got them because they look so natural! They really do lengthen and thicken the eyelashes. I thought I might have to scrub it off with an oil-based makeup remover, but was happily surprised to wipe it clean with micellar water and a cotton ball, I'm hooked!" —Amazon Customer

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    8. tube of retinol night cream with shea butter, glycolic acid, and squalane to help boost skin renewal. A product that works to rejuvenate our skin while we get our beauty sleep? Yes please.

    Reviewer with wrinkles on forehead before using the cream
    Same reviewer with less noticeable wrinkles one day after using the cream

    Promising review: "I saw major improvements in the overall cosmetic appearance of my skin within a month or two after I started using this (still use it, don't see myself ever stopping). It elevated my skin to a different level of quality - to the level of "holy crap, how does your skin look that good". Retinoids/Retinol products are to credit for this, and this product, it seems, is one of the best (if not, the best) retinol products out there. It is certainly the best retinol product out there for the price." —Kyler

    Get it from Amazon for $12.99+ (available in two sizes).

    9. An eye primer that'll make the eyeshadow look you created 10 hours ago look like it's only been 10 minutes. It helps keep your eyeshadow from wearing off, smudging, or creasing, and enhances your eyeshadow's color and vibrance!

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    10. A renowned, plant-based TruSkin Naturals Vitamin C Serum, which uses vitamins C and E and botanical hyaluronic acid to help rejuvenate dull skin by brightening and evening its tone. Use it daily to achieve the radiance that gorgeous face of yours deserves.

    A reviewer with dark skin showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone
    Progression photos showing redness and acne on reviewer's cheeks is reduced on day 2 and day 4

    This serum is vegan and cruelty-free.

    Promising review: "Wish I had found this sooner! This works soooo well! After using it for 7 days, I already see a decrease in discoloration and fine wrinkles. It hits all the high marks for having >20% vitamin C and hyaluronic acid for extra hydration and no junk ingredients. I’m grateful I found this one and it doesn’t break the bank!" —Momma Mix-a-lot

    Get it from Amazon for $19.77+ (available in two sizes).

    11. A bottle of sulfate-free biotin shampoo that rids your scalp of product buildup and is enriched with botanical extracts that work to thicken and hydrate your hair. You'll soon be wanting to do a hair flip every chance you get.

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $11.95.

    12. A microplane foot file capable of making calloused and cracked heels look like you just came fresh from a pedicure. Seriously, it removes more dead skin than you ever thought you could have. Yes, the results look pretty disgusting, but we know you love to see it.

    A customer review before-and-after photo of their cracked heel and then soft and smooth heel
    A customer review photo of the foot file filled with dead skin after being used

    Promising review: "This baby is seriously sharp and does serious magic to my horrific callouses! I have had foot files and that ridiculous pedi-egg before and they don’t hold a candle to this. So imagine my surprise when this actually works really well! I used it dry out of curiosity since it says wet or dry, and honestly I feel like it works even better dry than wet. I can’t believe how much better my feet look! Sooooo gross to use (it’s basically Mount Everest in foot skin), yet such a satisfying result! My only sad thing is now it hurts to walk on gravel barefoot. Worth it!!" —Eliza

    Get it from Amazon for $9.95.

    13. A bottle of highly-rated Nizoral anti-dandruff shampoo because bad hair days are annoying enough without the flakiness. This gentle yet effective shampoo uses ketoconazole to help control dandruff-causing fungus and deliver you a more hydrated, itch-free scalp.

    Promising review: "I have tried every natural thing for my dandruff-y, funky scalp. I did tea tree, neem, a couple Aveda systems, borax, just everything. For a couple YEARS. I'd see mild improvement, but it was always a struggle and if I let up, it was back with a vengeance. And then I used this twice and it's just all gone. I'm going to keep using it for a while to make sure this stuff is killed off completely, but I can already tell I'm not going to have gross lumps of dead skin in my hair ever again. I've had a lot of hair loss the last couple years too, and I have SO much hope that this will help reverse that! I'm still using my nice natural shampoo as my main shampoo. This stuff is kind of harsh. But as medicine it can't be beat and I'm so glad I bought it." —bright shiny things

    Get it from Amazon for $15.88+ (available in two sizes).

    14. An acne patch to evict all that gunk that dares to sit under your skin and in your pores. Just place one of these over your blemish, let it sit overnight, and wake up to clearer-looking skin.

    Reviewer's cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "These are the best. Pop on one of these and your zit heals in half the time. The package has several different sizes so you can use really small ones for average pimples or on small places like the tip of your nose. It also comes with big ones for those zits that look like a light in the middle of your forehead. They’re practically invisible so you can wear them during the day." —Terry L. Burgess

    Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

    Read our full in-depth review of Avarelle's acne patches that gets into the nitty-gritty — why they work, how to use them, and why 50,000+ people can't stop raving about them.

    15. A set of flexible curling rods if you wanna rock those bouncy curls without the need for heat styling *or* uncomfortable hot rollers. These are so comfy, you could even snooze in them. Plus, reviewers rave about how easy they are to put in!

    Reviewer wearing the rods
    Same reviewer showing their beautiful, voluminous heatless curls

    Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day." —The Sutherlands

    Get 42 rods from Amazon for $9.99.

    16. deep-conditioning hair mask for anyone who's hair is starting to give them the side eye because it's so dry and damaged. Not to worry! Give this mask 5 to 10 minutes after shampooing and it'll give your locks the ultimate hydration it needs to achieve that smoother, softer look.

    white jar of the hair mask
    model with dry frizzy hair and then smooth styled hair after using the hair mask
    Briogeo

    Briogeo is a Black woman-founded business that specializes in cruelty-free, gluten-free, mostly vegan hair products. Every product is also six-free, which means it has no harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.

    Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair and it was awesome!" —mhopp

    Get a 12-oz. bottle from Briogeo or Amazon for $46 (available in three sizes).

    17. A purple shampoo — you already spend major money to acquire that beautiful blonde look, so why would you let unwanted yellow tones get in the way? This'll cancel out the brassiness and help you keep it looking as good as the hair inspo on your Pinterest board.

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $16.99.

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    18. A reusable volcanic stone face roller that works like magic to eliminate excess oil and mattify your skin as you roll it around your face. As someone with skin that's always making me look like a glazed donut, I appreciate this wonderful little tool.

    Reviewer photo of the roller
    Reviewer with an oily T-zone before using the roller and with a more matte T-zone after using it

    To clean the roller, you can twist the roller's ring to unlock and pull out the stone. Just wash with your normal face cleanser, rinse, and air dry before putting it back in. 

    See it in action on TikTok here!

    Promising review: "This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball, never to be seen again! This is an item that #TikTokMadeMeBuy for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! ... You will be pleased. Thank me later. ;)" —Veronica Cooper

    Get it from Amazon for $8.39 (also available as a rose quartz roller).

    19. mattifying makeup primer here to help you keep your glam looking fresh and crease-free, especially since the chaotic holiday season is upon us! Going Christmas shopping all day? No problem. Your makeup will stay looking like you *just* applied it.

    Reviewer's selfie to show makeup fully done with primer
    Same reviewer, but after three hours of dancing to show how well her makeup stayed

    Promising review: "I could go on and on about this magic face sauce, but instead I’m just gonna lead with the pictures from my random sweat test experiment and tell you what you’re seeing. I think it did a GREAT job of soaking up the oil on my nose and forehead, much better than any pressed or loose mattifying powders I use. The (picture on the right) is after I danced Lindy Hop, Shag, AND Balboa (all fairly rigorous dance lexicons in the swing dance family) for three hours in a hot, crowded bar that had to be at least 90 degrees inside. According to my Fakebit, I did 20,000 steps that night so I REALLY put this stuff to the hardest test I could manufacture! It’s lasted for forever, as well, so I definitely think it’s a good deal for the price. It’s small, but you don’t need a lot!" —Queenofthehouse

    Get it from Amazon for $15.19.

    20. hair finishing stick made of natural plant ingredients that help you neatly tuck away those flyaway hairs that have you looking like Doc Brown from Back to the Future. This is a great quick fix if you're someone with hair breakage or have just had a hectic morning.

    Reviewer with lots of curly flyaway hairs around the forehead hairline before using the stick and no flyaway hairs after using it
    Reviewer with lots of thin flyaway hairs around the hairline behind the neck before using the stick and no flyaway hairs after using it

    Its mascara-like design lets you simply brush the applicator along your hairs to help slick them back. If you want to try a wax stick, this is a great option too!

    Promising review: "Absolutely love this product. I have to have my hair up often for work and this stuff makes it SO easy to clean it up and keep my baby hairs and frizz at bay in seconds. Literally just keep it in my bag and might need like one touch up in an 8-hour day. Just be careful about using too much! It will harden up if you apply tooo much but otherwise it felt very soft and comfortable for me." —Amazon Customer

    Get it from Amazon for $7.99 (also available as a pack of two).

    21. Or a hydrating, water-based edge-control gel with argan and castor oil that helps support healthy edges for a sleek look *without* the white flakiness and residue.

    reviewer's before photo of her natural edges and baby hairs
    after photo of the hair slicked back and laying down

    BUT we want to add that you shouldn't feel pressure to lay your edges, unless you want to, of course! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and nongreasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $7.98+ (available in six sizes and four scents).

    22. A multitasking face oil infused with jojoba oil, tea tree, argan oil, and vitamin E to help even your skin tone, reduce inflammation, and moisturize!

    Before and after showing the oil helped get rid of user's red, irritated cheek breakouts
    AxV Beauty

    Axv Beauty is a Black-owned business started by Asata Evans and Vic Rose.

    Promising review: "How have I lived my whole life without this amazing oil? Day one of use and my face already feels smoother. I’m obsessed with this stuff and will be recommending it to everyone." —Catie

    Get it from Axv Beauty for $30+ (available in two sizes).

    23. bestselling eyebrow pencil with a handy double-ended design. Use the angled pencil side to fill out your brows and then the spoolie brush to blend and diffuse it. It's so long-lasting, it has over 79,000 5-star ratings!

    Promising review: "Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape

    Get it from Amazon for $8.50+ (available in five shades).

    24. A super-soft Makeup Eraser that uses (you'll never believe this) water to remove even your most stubborn matte lipsticks and the waterproof mascara. The best part? You can just throw this in the wash and reuse it as much as you want.

    Pink washcloth
    Reviewer with half their face made up, and the other half bare after using the eraser

    Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz

    Get it from Amazon for $20.

    Check out BuzzFeed's review of the Makeup Eraser for more deets!

    25. A cult-favorite Aztec Secret Indian Healing Clay mask because it'll have you convincing everyone (and maybe even yourself) that you just came fresh from a spa day. This miraculous mask dives deep into your pores to help you achieve more refreshed, clearer skin and less breakouts!

    A before-and-after of a person with a lot of acne scars on their face compared to a much clearer complexion with only 3-4 scars still visible
    The healing clay container

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black tea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Get it from Amazon for $22.95.

    Check out more details about this popular clay mask.

    26. Nyx Concealer Color Correcting Palette — it basically combines six of the everyday products in your makeup bag into one palette. Got dark circles or blemishes? Looking to reduce redness or brighten up your complexion? This palette's got you ~covered~.

    The palette with yellow, green, purple, peach, pink, and brown color correctors
    model before and after applying the color correctors, with a more evened-out complexion after
    Instagram / NYX Cosmetics / Via www.instagram.com, Amazon

    The palette features six shades, which are light and medium (to camouflage spots that aren't too dark), yellow and peach (to conceal dullness and dark circles), green (to cover redness), and purple and pink (to brighten). The concealers have a creamy, hydrating formula. Apply the color that will conceal the spot that you want to cover and then put your foundation on top of it as usual.

    Promising review: "I've always used concealers that match the color foundation I use. I decided to try the different color concealers and I'll stick with these. They cover the dark circles and redness with perfection." —Debbie

    Get it from Amazon for $8.79 (also available in three additional correcting versions).

    27. Bread Beauty Supply Elastic Bounce Cream to give dry, frizzy hair the bounce and hydration it's been craving! You might just fall in love with the defined texture it leaves on your luscious locks.

    product user with curly hair before and after using the cream, the after with more defined curls
    Sephora

    Bread Beauty Supply is a Black woman–owned small business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.

    Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — its so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer

    Get it from Sephora for $16+ (available in two sizes).

    28. A cult-fave Maybelline Instant Age Rewind concealer with a cushion applicator that makes it easy for you to conceal any blemishes or dark circles before you head out for another day of making the world believe you totally did *not* stay up binge-watching your latest Netflix obsession.

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under-eye concealer ever. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $5.19+ (available in 18 shades).

    Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

    29. An Elizavecca CER-100 Collagen Protein Treatment infused with collagen and ceramides to help repair your hair if it is damaged, over-processed, or has just spent too much time under those strong sun rays.

    collagen ceramide protein treament being held up
    buzzfeed editor's hair before and after using the treatment
    Bek O' Connell / BuzzFeed

    Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson

    Get it from Amazon for $8.90 (available in two sizes).

    And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!

    30. A container of Etude House's Zero Sebum Drying Powder if the only thing you want shining is your personality, not your face. This'll keep oiliness on your skin at bay so that your makeup can stay looking fresh and matte all day long.

    A container of Etude House's Zero Sebum Drying Powder
    A customer review photo showing their shiny skin before, after, and then after a full day of wearing it, still not looking very greasy

    Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen

    Get it from Amazon for $7.50 (also available as a pack of two).

    31. Ownest Cosmetics eyebrow soap to help you achieve those trendy, fluffy brows in just minutes. Reviewers rave about how well they stay in place, even after hours!

    the two packs of eyebrow soap and spoolie brushes
    reviewer's brow before, just after, and a few hours after the eyebrow soap

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

    Get a set of two from Amazon for $7.99.

    32. Or Glossier's Boy Brow that'll give your brows that textured, voluminous look without the stiffness or flakiness. Just swipe it on like mascara and you'll be rocking a pair of chic Lily Collins brows.

    A before and after shot of a model's brows without boy brow and an after shot with their brows fuller and darker
    an image showing the five shades of boy brow
    Glossier

    Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

    Get it from Glossier for $18 (available in seven shades).

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    33. The Olaplex Hair Perfector No. 3 treatment to magically transform damaged hair and broken bonds into the shiny, silky, luscious locks they're destined to be. It also works wonders when it comes to healing over-processed, color-treated hair.

    Make sure your hair is wet when you use this, and apply liberally from roots to ends. Use once a week or twice a week if you have severely damaged hair.

    Promising review: "I had a botched hair color. The hairdresser over-bleached and -processed my hair. I could hardly brush it because of the damage. I knew I needed to find something to repair my hair. This product has worked wonders. I did an overnight treatment and I could feel that my hair was more manageable. I love this product, I now use it once a week to help replenish my damaged hair. My hair is very thick so I only got two treatments out of one bottle. I will definitely be using this in the future. It smells good and is easy to apply." —Amazon Customer

    Get it from Amazon for $30.

    The reviews used in this post have been edited for length and clarity.