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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Psst — that "holy grail" poreless putty primer from E.l.f. that blew up on TikTok is *finally* back in stock.
Promising review: "I'll admit the first time I saw these plushies were on TikTok. I saw videos of people who used them as ways of expressing their feelings during their time of the month or if they're in a bad mood. As someone who's sometimes moody during my period, I'll admit I see these as very helpful. It's what motivated me into buying one. I also see this as something that can help those who have a difficult time or are unable to express their emotions in a stressful situation. I can see these plushies being just as helpful for kids just as, if not, more than adults. I'm happy they come in multiple colors. This helped me pick out which one I really liked. If it only came in one or two sets of colors, I wouldn't have that much interest in buying one. It also helps others who are interested in wanting to see them in different colors before purchasing one. The one I ordered came on time and in great condition. It's very soft and easy to carry in my hand. I'm going to keep this one and add it to my plushie collection." —Persis
Get it from Amazon for $15 (available in 22 styles).
A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.
Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT
Get it from Amazon for $7.98.
Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $2.99.
Hello, that is my face above, because I bought into the hype of over 133,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
Promising review: "Got this after seeing a recommendation on TikTok. It been a life saver for me. I have dry, red, sensitive, acne prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne
Get it from Amazon for $11.49.
This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I'm a big weenie about fire (LOL, self-preservation) so I've always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!
Promising review: "Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month." —dwhite3012
Get it from Amazon for $9.99 (available in five colors).
Promising review: "How did I go so long without one of these??? The Saucemoto was my first 'TikTok Made Me Buy It' purchase and I have no regrets. It clips easily to my car's vent and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that's holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.) Ya know, you end up squeezing the sauce onto the wrapper that's balanced on your lap and you end up getting some sauce on your steering wheel. OR you try the whole 'wrapper and sauce on the passenger seat and try to dip while watching the road,' which usually doesn't turn out so great." —Pleasure Pamela
Get set of two from Amazon for $10.45.
Promising review: "BETTER THAN LULU'S! I saw these on TikTok and waited almost two months for them to be back in stock but they were so worth it. They’re buttery soft and the criss-cross design makes me look like an hourglass! They looked small at first but stretched just fine." —Lake
Get it from Aerie for $31.46 (originally $44.95; available in women's sizes XXS–XXL including long and short sizes, plus 10 styles).
Psst — people who sell jewelry like rings and want to balance them on a surface for photos also swear by this!
Promising review: "Saw this on TikTok and I honestly absolutely love it. I use it to keep my drawer organizers from sliding around. This stuff is amazing and I wish I had known about it forever ago." —Abby
Get it from Amazon for $11.99.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!
Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney
Get it from Amazon for $44.99+ (available in three styles).
Promising review: "I noticed a friend making TikToks wearing these gloves and talking about how much they help with her RA pain. I am SO glad I bought them!! They help prevent and manage pain and stiffness in my hands and wrists. I highly recommend these for anyone experiencing pain in the hands for any reason." —Cortny
Get a pair from Amazon for $18.70 (available in three sizes).
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold
Get it from Amazon $29.99+ (available in five colors).
Dan O's seasoning is a small business established in 2017 that gained popularity after taking to TikTok during the pandemic, where the company now has 1.5 million followers with plenty of droolworthy food content.
Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go to seasoning." —Heartcri
Get a pack of two (one original, one spicy) from Amazon for $11.99.
Reviewers note that these work best if you put them somewhere the flies are already attracted to — these will definitely trap them, but they won't attract them on their own.
Promising review: "A must for your plants. Great for all those fungus gnats near my plants! Saw this shown on a TikTok used in a vivarium enclosure and just had to try it. Works great and is very attractive looking." —Mac
Get a pack of 12 from Amazon for $8.99.
Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini from Sephora for $19.
Psst — you can watch @BauerBeauty use the color corrector in action on Sephora's product page!
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "YOU NEED TO BUY. I ordered one because of TikTok and it was the best choice ever!! It’s like someone is giving you a head massage." —Aryana
Get it from Amazon for $6.98 (available in three colors).
Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer
Get it from Amazon for $19.99.
Promising review: "Very sharp. I was about to buy a new set of knives until I saw this on TikTok. Works perfectly." —D'sons&Co
Read our full review of the KitchenIQ knife sharpener for more deets.
Get it from Amazon for $8.15+ (available in four colors).
I've owned one of these babies and have faithfully used it every week for upward of two years, and especially love it while working from home — it simplifies breakfast because I know no matter what assortment of groceries I'm working with, there are precooked eggs to add some protein to it (I like mine medium-boiled 🍳). If my dinner is boring or seems like it needs a little extra "oomph" to it, I'll throw in an egg from this too. Some reviews note that the alarm on it is a little loud, but the new models have significantly decreased the volume and sing a little song instead!
Promising review: "I saw someone on TikTok with this and gasped! Ordered it right away. I had no idea these things existed. Super easy and convenient and the hard-boiled eggs came out perfectly. I’m testing a batch now without punching a hole in the eggs to see how they come out. Because why not make an easy process even easier?!?! LOL." —Gina
Get it from Amazon for $16.99 (available in five colors).
Promising review: "I love this TikTok clock. Here’s another 'TikTok/BuzzFeed brought me here' post. The clock is adorable and a modern thin clock that doesn’t look cheap, even though it is." —Tanitha Gaither
Get it from Amazon for $15.80+ (available in two colors).
This desk bike is also height adjustable so you can get your perfect fit with the tray, and has "whisper quiet" pedaling, eight resistance levels, and a way to track your mileage, RPM, and other stats.
Promising review: "I saw this in TikTok and I bought it. No regrets! I’ve used this almost daily since I got it. I’m moving way more than I did before. The tabletop part is a little loose but that might be from me leaning on it to much. It wasn’t original like that. I haven’t looked into tightening it. Ten out of ten recommended for some one who looking to move more!!" —Amazon Customer
Get it from Amazon for $369.99.
Psst — you can watch the viral desk bike TikTok featuring it for more insight on how it works. It's been liked over 1.8 million times!
This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).
Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few time to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends. Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe
Get it from Amazon for $9.95.
Promising review: "Must-have life hack! I saw someone get this off of TikTok and I totally loved it. It does exactly what you’d want it to do. The shirt can unbutton if you need it to, it’s super easy to put on. I love that it gives the illusion I have a collared shirt under without the hassle of wearing an actual collared shirt!!" —Danny
Get it from Amazon for $7.99 (available in three colors and in round and pointed collars).
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $4.99.
TBH, this crossed my radar because of Stephanie Buttermore, a popular YouTuber who shares stories of her gym routines on Instagram.
Promising review: "I saw this on TikTok and was hesitant cause I’m used to buying, like, cheap $5 crop tops, but thank you to whoever on TikTok posted these because I’m gonna end up buying backups and every color. They’re so cute but still laid back and can be used from day to day going out or working out. They make the girls look great too without having to wear a bra underneath. A little pricey but so worth it." —Amy
Get it from Amazon for $15.99+ (available in women's sizes S–XXL and 19 colors).
Promising review: "Saw someone try this in TikTok and knew I needed it. It’s so good and sweet and spicy. I love it on fried chicken and even pepperoni pizza. It’s delicious." —Tricia
Check out BuzzFeed's review of Mike's Hot Honey for more info!
Get it from Amazon for $9.99.
Emily Paige Co. is an Ohio-based, college student–owned Etsy shop established in 2020 that specializes in apparel, drinkware, and gifts.
Promising review: "I saw Emily’s shop on TikTok and instantly knew I had to purchase something! Being a barista and an iced coffee lover I knew I had to have it. The quality of the shirt is AMAZING and the shipping was so quick! I will for sure be buying more from her store. I’ve told so many people about her items already and also posted a photo of the shirt on my Snapchat with a link to her shop for all my coffee lovers I have on Snapchat 🧡☕️" —Lizzie
Get it from Emily Paige Co. on Etsy for $28+ (available in sizes S–3X in short or long sleeved, and also in blue).
I've *also* been using this soap, and not only is it super hydrating for my hands (LOL @ constantly handwashing now and forever!), the yuzu scent is just calming and lovely, and I'm obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable; you buy the dispenser once, and then you can get refills of the foaming soap for $12.50 from then on out.
Promising review: "I saw someone on TikTok with this and did an impulse buy and I love it. You do have to give it a few pumps at the beginning of the first use to get the soap up. But it does make a cute little flower on your hand. Super cute and I love the fact that you can get refills so it's not a one use kind of deal." —Christina Hansen
Get it from Amazon for $18 (also available as a paw print).
To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.
Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau
Get it from Amazon for $7.
Promising review: "I saw this product recommended on TikTok and am so glad I came across it! I am new to the essentials oil world, but this scent is so calming and peaceful." —Julie Durlyea
Get it from Amazon for $9.95.
Psst — if you don't have a diffuser, you can get a popular, well-reviewed essential-oil diffuser on Amazon for $14.99.
TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $5.41+ (available in 18 shades).
Promising review: "Don't hesitate just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than real techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $7.55.
Psst — this is an *excellent* dupe for the more expensive ~nap dresses~ that have gained popularity in the last year!
Promising review: "I saw this on TikTok and fell in love with the dress! This dress is very cottagecore and fits well. The dress also has a slip under so that it isn’t too sheer and the sizing is correct for the most part (depending on your bust as the top half of the dress is made of 'stretchy' material). I would definitely recommend this dress! Buy it if you’re thinking about it." —Jin
Get it from Amazon for $31.99+ (available in women's sizes XS–XL and in nine colors).
I swear by this to the point where if I can't find it in the morning on a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.
Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL
Get it from Amazon for $8.
Promising review: "Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance." —Jessica Hamilton
Get a four-pack from Amazon for $9.03.
WE SUPPORT A BEAUTIFUL LIE!!
Promising review: "It’s a little hard to squeeze but that totally makes up for the AMAZING results. I was embarrassed about our tubs because the people we bought our house from didn’t caulk or seal them properly and this resulted in mildew buildup. I tried EVERYTHING til I saw this on TikTok — MIRACLE FREAKING WORKER. I will be buying more, the only complaint I will ever have is the shipping got mixed up but that is not a problem and was fixed very easily!" —Brooklyn Nguyen
Get it from Amazon for $12.99.
It also comes with a small bag cutter at the bottom for easy access when it comes time reopen!
Promising review: "Convenient. One of those 'TikTok made me buy it' LOL. I love It!" —Dayreona Irvin
Get it from Amazon for $14.97 (available in three colors).
Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." —D. Washington
Get it from Amazon for $6.95.
Promising review: "Fits perfect in the cup holder on the side of my door which is where I tend to hoard the most trash. If it ever gets dirty it washes easily. The lid comes on and off easily making it easy to just dump it every time I'm at the gas station. I saw this on TikTok and it turned out to be a great impulse buy." —Jacqueline Todd
Get it from Amazon for $8.99 (available in four colors).
Viable NYC is a New York-based, woman-owned Etsy shop that specializes in pop culture–inspired embroidered apparel. For this sweatshirt, 10% of proceeds go to suicide prevention and awareness.
Here's what Abby Kass, the BuzzFeeder wearing the heck out of this sweatshirt, has to say about it: "When I came across this sweatshirt while scrolling TikTok, I just new I HAD to own it. I've loved Princess Diana for years now, and this look is unmatched. I messaged Marta, the shop owner and asked if it would be possible to get the design without the 'Vogue' at the top. And ever since this sweatshirt arrived, I basically haven't taken it off my body. It is so perfect. It's soft and comfortable and yet so chic. I paired it with my faux leather shorts to show a more dressed-up look (that I have yet to wear out of the house, but I know I will soon!!). If you're a fan of Diana, you NEED this sweatshirt. Or check out the other designs in the shop because there are so many other great styles, too."
Get it from Viable NYC on Etsy for $49+ (available in sizes S–3X and with or without "Vogue").
People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.
Promising review: "This does exactly what you have seen on TikToks and reviews! My skin is so soft and clean after each mask. I use this to treat skin that I shave and the shave is smoother and closer. I will always keep this as a part of regime." —Joanne W.
Get it from Amazon for $9.99.
Psst — lots of reviewers mention that their dogs seem to really like the feeling of the silicone bristles!
Promising review: "This product has been awesome. It's so much easier to clean the dogs paws after or during rain. This product is also so easy to clean!! I'm definitely satisfied with it!! I found out about it on a TikTok review!!" —ashley yeckering
Get it from Amazon for $14.17+ (available in three sizes and six colors).
I recently bought these shorts because I'm in love with the similar ones you can get at Old Navy, but they sell out so fast. Turns out I love these even more! I love the huge arrange of colors you can buy these in (at other places they often sell out too quickly to get to pick!), love that the high-waistedness of them meets about where my running crop top ends so I don't have to get bonkers with sunscreen, and love love loooooove the side pocket for my keys or face mask. I only have them in purple so far, but I'm excited to try other colors!
Promising review: "Buy these right now! I saw these on TikTok as a dupe for a pair of Lululemon shorts. I would say the feel of these is more similar to Nike shorts than Lulu but the cut is great and the liner keeps them out of your nooks and crannies when working out. I have already ordered another pair! Sizing is the same as it would be with Nike shorts as well, but I prefer these to the traditional Nike shorts." —Amazon Customer
Get it from Amazon for $19.54+ (available in women's sizes XS–3XL and 19 colors).
Promising review: "Honestly a friend sent me a TikTok video on this item. I was like for 20 bucks I'll try it, and oh my god, I have lower back problems and 20 minutes lying on this spiking mat helped relieve pressure. I work remotely and am sitting down for 8 to 10 hours a day, so tension builds up and this totally worked. So many ways to try using the mat." —Arlington Ink
Get it from Amazon for $21.99 (available in 14 colors).
Promising review: "So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence I’d say what are you waiting for buy it already!" —Denise
Get it from Amazon for $14.99 (available in seven styles).
Promising review: "I absolutely love this product. I saw it on TikTok, and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather
Get it from Amazon for $8.95.
Reviews have been edited for length and/or clarity.