We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    36 Makeup Products You'll Wish You Started Buying Years Ago

    Get ready for these best-selling lipsticks, primers, mascaras, foundations, and more to become staples in your makeup collection.

    1. A magical makeup-correcting stick to make any mistakes you made while applying your eyeliner, lipliner, or lipstick disappear. It's so much easier (and more friendly!) to use than a Q-tip and doesn't leave behind any smudges or smears.

    model holding the gel eraser stick up to their eye
    Walmart

    Promising review: "Really removes exactly what you are trying to remove for a quick makeup fix while not stripping off all makeup! The tip magically stays clean so you can go right to the next spot without worrying about smudging what you just took off and transferring it to another spot!" –Trixie

    Get it from Walmart for $7.97.

    2. Peripera Ink Velvet Lip Tint for a natural-looking but long-lasting look without the clumpiness or drying effect that matte lipsticks usually leave you with.

    I have about five shades of this and absolutely love it!! It smells absolutely amazing, and it actively moisturized my lips instead of making my lips super dry like other lip tints have. It's definitely a buildable color and will look different depending how much you put on. This lip product consistently gives me a perfectly subtle and natural-looking look that can last me all day long!

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90 (available in 22 shades).

    3. A bestselling eyebrow pencil with a double-ended design — use the angled pencil side to fill out your eyebrows and then the spoolie brush to make everything look smooth and blended.

    Promising review: "Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape

    Get it from Amazon for $7.55+ (available in four shades and a pack of two).

    4. BYO Blush Oil that infuses a bit of science into its formula. Allow me to elaborate — the color will react to your skin's pH, therefore giving you a beautiful customized shade that complements your skin tone instantly. I'd give this scientific marvel an A+!

    model wearing the blush
    model wearing pink blush
    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36.

    5. Or a tube of Glossier Cloud Paint gel-cream blush with a formula that is lightweight, blendable, and won't clog your pores. Use it as part of your full makeup routine or wear the blush by itself for an effortlessly breezy look that takes about 15 seconds to achieve.

    model wearing the glossier cloud paint in a light pink color
    eight bottles of glossier cloud paint in all the different shades
    Glossier

    Promising review: "I am not a blush person. My makeup routine is pretty light, and I have naturally pink cheeks. I haven't really felt the need and am usually scared to go overboard with disastrous consequences. BUT cloud paint is beautiful!! I finally bought it and just use the slightest amount in the apple of my cheeks and up the start of my cheekbone area and it adds this super super natural, blended-in glowy flush. Sooo worth it, didn't think I'd see a difference or like it but now I use it every day. For reference I got storm and I have pretty fair skin, if there's a 20-shade range of face makeup I'm usually the second or third shade." —allyce

    Get it from Glossier for $18 (available in eight shades).

    Read our full review of the Glossier Cloud Paint for more info!

    6. A container of Etude House's Zero Sebum Drying Powder designed to keep all the dreaded oil on your skin at bay. You'll have a perfectly matte look even after hours and hours of wearing your makeup!

    A container of Etude House's Zero Sebum Drying Powder.
    A customer review photo showing their shiny skin before, after, and then after a full day of wearing it, still not looking very greasy

    Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen

    Get it from Amazon for $6.50.

    7. L'Oreal Voluminous Primer Mascara that actually adds fibers to your lashes to help thicken them out, which means when you apply your regular mascara, your lashes will appear fuller and longer.

    BuzzFeed Staff Writer Allison Faccenda shows the results after using L'Oreal Primer with mascara
    BuzzFeed Staff Writer applies L'Oreal Voluminous Primer before applying mascara
    Allison Faccenda / BuzzFeed

    Here's what my fellow BuzzFeed Shopping team member Ali Faccenda says about this primer: "Over the years I've noticed my lashes falling out and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full-lash look."

    Get it from Amazon for $6.74.

    8. Maybelline Instant Age Rewind concealer if you're searching for an easy-to-apply option that can cover your dark circles, blends well, and stays put even during sweaty days. This concealer really does it all!

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under-eye concealer ever. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $6.85+ (available in 18 shades).

    Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

    9. A set of LKE Shadow Patches to catch any eyeshadow that falls down while you're applying it. Now you can just take this patch off when you're done instead of wiping away all that eyeshadow fallout and ruining your foundation while you're at it.

    one side shows three shadow patches which are shaped like half-circles and the other side shows a model holding the patches up to her eye to apply liner
    Amazon

    Promising review: "I don’t know how I've done my eye makeup without these my whole life! They help so much with eyeshadow fallout it’s wild! There are two stickers on them, but I only do the small top ones since I like to do my foundation before eyeshadow! They’re very sticky and sometimes take off some of my foundation but I’ve found if you first tape it on your hand then onto your face it helps!" —Amazon Customer

    Get a 100-pack from Amazon for $13.99

    10. An internet-beloved set of makeup sponges that work with foundation, BB cream, powder, *and* concealer and provide easy application, perfect blending, and great coverage every single time. And I almost forgot to mention they're super budget-friendly!

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name brand blender in texture, HOWEVER they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindsey

    Get a set of five from Amazon for $9.99 (available in four color combinations).

    11. An eye primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime. Look how fantastic that reviewer's eye makeup looks after 10 hours of wear!!

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straightaway! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.68.

    12. A set of Lovoir winged eyeliner stamps if you've given it your all and you just CANNOT get your winged liner to look right even after multiple attempts. This will save you from so much frustration during your makeup routine!

    a model holding the black pen with the slanted eyeliner stamp on the end
    a reviewer showing how easy their cat eye came out with the tool

    Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean, crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

    Get a set of two from Amazon for $14.97 (available in three sizes).

    13. Fluide's Universal Crayon that packs a highly pigmented punch to your lids, lips, or cheekbones. Now it's possible to put on a full monochromatic makeup look with just one product!

    Model applying orange shimmer to eyelids
    Model applying silver shimmer to lips
    Fluide

    Fluide is a queer-owned and woman-owned business specializing in vegan, cruelty-free, and paraben-free cosmetics.

    Promising review: "I'm a huge fan of quick and easy enhancements and it doesn't get any easier than this. Drag across your eyelids, lips, rub into your cheeks and nose for a fabulous rosy shimmer." —Teneca Kennedy

    Get it from Fluide for $12 or from Amazon for $11.99 (available in four colors).

    14. mattifying makeup primer to keep your makeup looking fresh and crease-free even on a super-hot day. Gone are the days when your makeup starts melting down your face after five minutes in the sun!

    Reviewer's selfie to show makeup fully done with primer
    Same reviewer, but after three hours of dancing to show how well her makeup stayed

    Promising review: "I could go on and on about this magic face sauce, but instead I’m just gonna lead with the pictures from my random sweat test experiment and tell you what you’re seeing. I think it did a GREAT job of soaking up the oil on my nose and forehead, much better than any pressed or loose mattifying powders I use. The (picture on the right) is after I danced Lindy Hop, Shag, AND Balboa (all fairly rigorous dance lexicons in the swing dance family) for three hours in a hot, crowded bar that had to be at least 90 degrees inside. According to my Fakebit, I did 20,000 steps that night so I REALLY put this stuff to the hardest test I could manufacture! It’s lasted for forever, as well, so I definitely think it’s a good deal for the price. It’s small, but you don’t need a lot!" —Queenofthehouse

    Get it from Amazon for $18.39.

    15. Maybelline New York Facestudio Master Chrome Metallic Highlighter that'll make you shine like a disco ball in the best way possible. The shimmer-packed formula will accentuate your cheekbones and make them really *pop*!

    reviewer with the golden highlighter on cheekbones
    another reviewer with the highlighter on in a more natural look

    Promising review: "Let’s just say a little goes a long way with this product. I love a natural glow, and having glowy skin is a must for me. This product is definitely my new holy grail. It gets the job done and can stand up against any high-end highlighter." —Meg

    Get it from Amazon for $4.86 (available in four colors).

    16. A Lay-n-Go cosmetic bag — it opens up and lays flat like a mat so you can see all of your products at once. It also has grips for your makeup brushes, and it's easy to wipe down with a wet cloth whenever it gets dirty.

    A model opening the bag so it lays flat with all the makeup in it
    Lay-n-Go / YouTube / Via www.youtube.com

    I have had this for years now and it's my go-to travel make-up case! It holds an absurd amount of products, so I never have to compromise and leave any of my favorite makeup products behind on my trips. I love how easily it lays flat, which makes getting ready so much faster since you can see everything at once. It's especially great for getting ready in hotel rooms, where I often find myself sitting on the ground in front of a full-length mirror to put my makeup on. Instead of constantly rummaging through a tiny case, I can grab anything I need in a half a second. 

    Promising review: "I was tired of fumbling around in my cosmetics case and saw this. I was skeptical, but...WOW! On my recent two-week trip to Europe, with constant laying out and packing up, this item was wonderful. I could find what I wanted quickly, right away. Packing up was just a matter of pulling the drawstring. At first I wasn’t sure about changing to this bag, but now I could not do without it." —Mojosharkey

    Get it from Amazon for $19.95+ (available in four sizes and 24 colors/patterns).

    17. A lightweight liquid foundation that not only gives you seriously jaw-dropping coverage, but it also actively treats blemishes thanks to the salicylic acid in the formula.

    reviewer showing face before using foundation
    reviewer showing face after using foundation

    Promising review: "I love this stuff! It's one of the only foundations that my dermatologist lets me use that actually covers anything. The other noncomedogenic foundations I have tried hardly cover anything. You can use a little for light coverage or use a lot for full coverage. I've applied it with a sponge, brush, and silicone sponge and it worked great with all. It even works fine if you just apply it with your fingers. I have extremely acne-prone skin and it does not make me break out. It also has salicylic acid in it which helps with breakouts." —Kindle Customer

    Get it from Amazon for $12.65+ (available in 19 shades).

    18. Ownest Cosmetics eyebrow soap because fluffy, full brows are all the rage right now, and this will help you achieve that look in minutes. Plus: Reviewers say your brows will stay in place all day long with this soap!

    the two packs of eyebrow soap and spoolie brushes
    reviewer's brow before, just after, and a few hours after the eyebrow soap

    Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M. Deacon

    Get it from Amazon for $8.99.

    19. Or Glossier's Boy Brow, which is known as a cult favorite beauty product for a reason — it makes your eyebrows look so much fuller and bolder, and it won't get flaky and gross like other brow products can.

    A before and after shot of a model's brows without boy brow and an after shot with their brows fuller and darker
    an image showing the five shades of boy brow
    Glossier

    Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

    Get it from Glossier for $16 (available in five shades).

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    20. A super-soft Makeup Eraser that uses water (yes, just water!) to remove your makeup, even the long-lasting matte lipsticks and the waterproof eyeliner. After a few uses, just throw this in the wash, and you can reuse it over and over again.

    Pink washcloth
    Reviewer with half their face made up, and the other half bare after using the eraser

    Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz

    Get it from Amazon for $14.08+ (available in nine colors).

    Check out BuzzFeed's review of the Makeup Eraser for more deets!

    21. Il Makiage Woke Up Like This Foundation with over 305,000 5-star reviews (yes, really!) boasting about how great it blends, how even the coverage is, and how it doesn't crease or look dull at the end of the day. 

    the foundation swatches on light to dark skin tones
    the bottle
    Il Makiage

    This cruelty-free foundation has a natural matte finish, and it gives off a smoothing effect thanks to optically corrective powders and light-diffusing spheres in the formula.

    Promising review: "I really like this foundation. On days that I don't need quite as much coverage, I mix it with my moisturizer to thin out a little. It is perfect for heavy coverage days and the foundation brush is on point! Haven't needed anything else since buying IL Makiage. Has me looking perfect every day!" —Bethany

    Get it from Il Makiage for $45 (available in 50 shades).

    22. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra shimmer in their lives.

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone for some to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08

    Get it from Amazon for $6.99+ (available in four shades).

    23. Maybelline SuperStay Matte Ink Liquid Lipstick that might just be the longest-lasting lipstick on the market — no, seriously: you can put this on in the morning, eat and drink throughout the day, and your lipstick will still look as good as it did at the beginning of the day.

    reviewer wearing a dark purple shade
    reviewer wearing a dark brown shade
    reviewer wearing a red shade

    I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 45 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!

    Get it from Amazon for $7.98+ (available in 35 shades).

    Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

    24. Or this iconic high-shine lipstick from Uoma Beauty — this formula is the perfect hybrid of a gloss and lipstick. You'll get a pretty punch of color on your lips while simultaneously applying an enviable layer of sheen. The result is absolutely stunning! 

    two red lipstick tubes
    three different lips with makeup surrounded by three different skin tones
    www.instagram.com, Uoma Beauty

    Uoma Beauty is a Black-owned small business was founded by Sharon Chuter, whose goal is to make an innovative and inclusive make-up brand that's always evolving.

    Promising review: "I LOVE everything about this lip color. It is long-lasting, beautiful, a wonderful color, and the container is like a party." —vicki k.

    Get it from Uoma Beauty for $24 (available in eight shades) or Nordstrom for $26 (available in five shades).

    25. Essence Lash Princess Mascara to make your lashes look so long, thick, and full, people will start asking you if you got eyelash extensions.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    26. Or this Vivienne Sabó Classic French Mascara for a cruelty-free, lightweight, buildable formula that'll elongate your lashes without any clumps or flakes.

    the mascara in a gold tube
    reviewer before and after applying the black mascara
    Vivienne Sabo / Via www.instagram.com, www.amazon.com

    Promising review: "I absolutely LOVE this mascara. I have very sensitive eyes and holy moly, I'm in love. I've found my new favorite mascara! It makes my lashes look longer and it looks the same all day long. Plus, it doesn't smudge during the day. It's wonderful and a total must-buy!" —Katherine Ochsman

    Get it from Amazon for $12.95 (available in black, brown, and a primer).

    27. A set of makeup brushes if you're looking to upgrade your makeup collection and want some high-quality brushes. Reviewers say the soft and silky bristles hold up well even after months and months of daily usage and weekly cleaning.

    person holding a face brush in their hand
    a set of makeup brushes laid out on a rug

    The set includes five big Kabuki-style makeup brushes and nine precise eye makeup brushes.

    Promising review: "I’ve had these brushes for a couple of weeks now and I absolutely love them. As a makeup artist I’m always looking for good brushes for a fair price. These brushes are fantastic and you absolutely cannot beat the price. I was a skeptic at first because the price is too good to be true but they really are good brushes. They are super soft and blend the makeup very easily. And they are incredibly easy to clean. I’ll definitely be buying them again." –Tim and Kimmie

    Get the 14-piece set from Amazon for $11.99.

    28. Lip Bar tinted skin conditioner for the most even, dewy, natural-looking makeup look ever. With SPF 11, it'll protect you from the sun as it moisturizes your skin thanks to the hyaluronic acid.

    model showing before and after of using tinted skin conditioner
    model showing before and after of using tinted skin conditioner
    Lip Bar

    Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "I have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.

    Get it from Lip Bar for $17 (available in eight shades).

    29. The Prism Makeup Interstellar Eyeshadow Palette that delivers 21 out-of-this-world colors that you can mix and match to create a look even Zenon, Girl of the 21st Century, would be proud of.

    Prism Makeup's Interstellar eyeshadow palette
    Amazon

    Promising review: "This palette is so pretty! Definitely a dupe for the Urban Decay palette. The pigmentation is more vibrant on a good eyeshadow base (like concealer or primer) but obviously what shadows aren't. For the money of this palette though you really get a great deal. I have tried plenty of eyeshadow palettes in my time and I would consider the formula to be higher in quality." —Amazon Customer

    Get it from Amazon for $12.99.

    30. A thick clear lip gloss to get that shiny look on your lips but none of that goopy, sticky texture other glosses have.

    The flavors include mint, rosehip, mango, coconut, and argan oil.

    Promising review: "Out of all the glosses that I’ve tried on Amazon, these are by far the best. They make your lips super shiny and glossy!! Nothing beats it for the price." —W

    Get a set of three from Amazon for $3.49.

    31. An all-over color stick from Axiology that comes in a variety of colors so you can create a monochromatic look that truly complements your skin tone.

    three arms in varying skin tones showing all nine swatches of the lid-to-lip balmie
    model wearing the product on their lids and lips
    Credo

    The packaging is completely zero waste — they're tube and cap free (wrapped in paper instead) and rest in a recycled carrying case made from upcycled materials.

    Credo Beauty is a woman-owned small business based in San Francisco that features cruelty-free beauty and personal care products and never stocks products that have ingredients on their Dirty List.

    Promising review: "This product is fabulous. I didn’t expect to like it as much as I do. I thought the texture might be too crayon-like, but it’s absolutely not. It blends beautifully and lasts. I chose the shade Raspberry. It’s a wonderfully happy fuchsia/hot pink color." —Heidi J.

    Get it from Credo Beauty for $14 (available in 10 colors).

    32. Docolor Eyelash Comb to keep your lashes separate and full so you're never stuck with that dreaded clumped look. You can use this when your mascara is still wet or to comb out lash extensions. 

    the lash comb with very fine dividers
    person with feathered out lashes thanks to this comb

    Promising review: "A must-have in my makeup case! I have used plastic lash combs, metal ones, and flat ones, all of which just didn’t get the job done. I always went back to a safety pin, WHICH I DO NOT ADVISE! This comb is metal and arched, which is much easier to use, and the teeth glide through lashes easily. NOTE: If your mascara is dry and clumped, ANY COMB COULD POTENTIALLY PULL OUT LASHES. JUST NO. DO NOT DO IT. I put on mascara, and while it’s still wet, I glide the comb through the base and go up. It’s that simple. I was concerned about cleaning it with alcohol, but I asked customer service and was told it was safe." —ASConner

    Get it from Amazon for $4.99.

    33. A NYX setting spray you'll spritz on when you're done perfecting your ~lewk~ for the day. Listen: You worked hard to achieve that perfect contour and expertly blended eyeshadow — you want it to stay put all day long!

    model spraying mist
    Amazon

    Promising review: "This stuff will make your makeup last and last! I have severely oily skin, which means that most foundations just slide right off my skin. And then I found this! I spray this on before I do my makeup, after I do any cream makeup (foundation, concealer, etc), and then again after I set with powder. This helps my makeup easily last from seven in the morning to seven at night." —Sadie

    Get it from Amazon for $7.95.

    34. viral powder foundation that provides major coverage with a satiny (and *not* cakey!) finish, plus impressive setting and mattifying capabilities. 

    reviewer photo of their face before applying the powder foundation
    reviewer photo of their face after applying the powder foundation

    Promising review: "I love this powder. I personally wear it over my liquid foundation to add coverage although I have heard it's good enough to use on its own. I like how it adds coverage with a satin finish without being cakey. Also you only need a small amount each time so the product lasts very long. This could probably last me a year if I wore it daily." –Sand

    Get it from Amazon for $9.67 (available in 20 shades). 

    35. Beauty Bento Bouncy Eyeshadow Trio by Kaja — the small but mighty three-tier stack of pigmented shadows you can easily bring along anywhere. It's small enough to pack for travel, an overnight, or even just heading out for the day (because reapplying has never been more convenient).

    the open pink shimmer eyeshadow trio stack
    a model applying pink shimmery eyeshadow
    Sephora

    Promising review: "This is genuinely one of my favorite products of all time. Gorgeous shimmer shades that are buttery and blinding! If you're considering buying one, do it! But I would only really recommend the all shimmer ones." –Rosewater

    Get it from Sephora for $26 (available in nine shade combinations and finishes) or from Amazon, also for $26 (available in 12 shade combinations and finishes).

    36. A L'Oréal Paris BB Cream to hydrate your skin, reduce redness, and neutralize pigmentation. This product will upgrade your cosmetics collection in more ways than one, since you can use it as both a primer and a light-coverage foundation!

    Of the five varieties, pick the BB cream that best suits your skin concerns: anti-redness, anti-fatigue, or three shaded options that'll become your new favorite tinted moisturizer.

    Promising review: "I swear by this. Been using it for about a year now, it goes on every day and gets all the redness off my face, when I’m in a hurry I just top it off with a little powder and I’m done but it’s a perfect base layer for any makeup routine if you had a lot of redness like I do." –Andrea

    Get it from Amazon for $5+ (available in five varieties and quantities).

    Live footage of you looking in the mirror and admiring your fabulous makeup lewk after using a few of these new products: