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    40 Beauty Products $25 And Under That Just Really, Truly Work

    Pigmented lipsticks, brow gels that are (*le gasp*) easy to apply, a holographic mask to fight dehydration — and buckle in kiddos, because there's more.

    1. Tower28 SuperDew Shimmer-Free Highlight Balm provides glow, glow, and (brace yourselves) more glow. A few dots along your cheekbones, cupid's bow, and inner corners of the eye make for an instant ~glass skin~ effect – green tea and aloe vera extracts even provide some conditioning TLC.

    2. La Roche-Posay Cicaplast Baume B5 Balm is a multi-purpose balm suitable for face, body, lips, and hands. A nonsticky combination of shea butter and glycerin soothes irritated skin in a jiffy — and despite how moisturizing it is, reviewers swear that it doesn't cause breakouts. Not all heroes wear capes.

    before and after photo of reviewer on left with visibly red skin labeled "8:41pm" and on right, visibly less red skin labeled "10:47pm"

    3. Cake Beauty The Curl Friend Defining Cream delivers glossy, frizz-free curls on second (or third or fourth or tenth) day hair. A blend of shea butter and lightweight natural oils provide a ton of moisture but thankfully none of the weigh-down.

    4. AJ Crimson Lipstick may just be the last lipstick tube you want to buy. Ever. The formulas are ultra pigmented without being overly drying, so rest assured your pout will have the perfect pink wash of pink — no 80 layers of moisturizing balm required.

    model swatching various shades of lipstick

    5. Wowder Finishing Powder actively blurs pores and stops greasy T-zones in their tracks for a dewy finish that's not *too* dewy. And unlike most setting powders, this mattifying formula won't settle into your pores for that dreadful chalky effect.

    before and after photo of model with and without Wowder

    6. I Dew Care Mini Meow Trio comes with bite-sized versions of three cult-favorite masks: Disco Kitten, Space Kitten, and Sugar Kitten. Each formula works toward a unique skincare goal (more on that below!) and uses prr-fect top qual, cruelty-free ingredients.

    7. NatureLab Tokyo Perfect Smooth Shampoo and Conditioner carefully tames frizz and protects tresses from further damage with its impressive ingredient list: Think botanical stem cells, yuzu ceramide, and exotic plant oils. It's also sulfate-free to boot.

    the clear bottles of shampoo and conditioner

    8. Avene Extremely Gentle Cleanser Lotion compares to ~the touch of an angel~ by one satisfied reviewer. This gentle, no-rinse formula uses plant-based cleansing agents to do a heck of a job when it comes to removing impurities without disrupting your skin's barrier. Simply apply it with a cotton pad, use a tissue to remove it, and voila.

    9. Hero Cosmetics Mighty Patch Surface Patches treat cluster breakouts (cc: that special time of the month in which your jawline is shown no mercy) with a medical-grade hydrocolloid formula that prevents picking and speeds up draining.

    reviewer photo of the patch

    10. Mario Badescu Toner is packed with aloe vera to soothe irritated skin and (*important*) contains no alcohol, meaning no extreme dryness or flare-ups will result from use of said product. So I guess it is easy being green?

    the green toner with white cap

    11. Elizabeth Mott Thank Me Later Eye Shadow Base genuinely keeps your smoky eye and cat-inspired liner intact all 👏 day 👏 long 👏. That's right, folks! No creasing, smudging, fallout, or crying under the watch of this cruelty-free must-have. Hallelujah to your eye look not fading before lunch.

    12. COSRX One Step Original Clear Pad come pre-soaked with willow bark water and BHA, a chemical exfoliant that exfoliates dead skin cells and clears clogged pores. Each cotton pad has A: an embossed side for exfoliation and managing oil and B: a soft side to soothe irritation.

    the white jar with wipes inside

    13. The Body Shop Camomile Sumptuous Cleansing Butter turns removing makeup into a luxurious bedtime ritual thanks to a rich, creamy chamomile formula. This scoffs in the face of stubborn mascara, removing every last drop of product from your face with ease... now put down the makeup wipes. We're better than that.

    14. Caudalie Grape Water Soothing Organic Face Mist uses Bordeaux grape extracts, so consider this the expensive bottle of ~vino~ for the happy hour that is your nighttime skincare routine. A spritz of this before moisturizing = a post-cleansing toner, a boost of hydration, reduced redness, and soothed rosacea.

    model holding up white can labeled "Caudalie"

    15. Radha Beauty Rosehip Oil is currently negotiating a movie deal with Marvel: This little bebé is truly a superhero worthy of its own franchise. Reviewers swear that this delivers on its promise of glowing skin by morning, tackling redness, scarring, dehydration, and acne whilst you sleep.

    Reviewer's before-and-after of broken-out cheek and then clear cheek with caption that says "just wow"

    16. Fresh Soy Makeup Removing Face Wash removes makeup, impurities, and lightly tones thanks amino acid soy proteins (for elasticity), cucumber extract (for soothing), and rosewater (for balancing and calming). I guess not every rose has a thorn, eh?

    17. Oribe Dry Texturizing Spray is considered a holy grail amongst the ~thin hair~ community. It's all very simple: Spray this on dry hair for an immediate root lift — and buildable, nongreasy volume will be delivered with just a few spritzes.

    BuzzFeed Writer Elena Garcia on the left with flat hair and on the right, voluminous hair with spray

    18. The Balm Mad Lash Mascara gives you clump-free, voluminous lashes in under five seconds. One coat affords you the whole "your lashes but better" look, but two coats? Everyone will just assume you're wearing falsies. It's that good.

    19. Beautyblender condenses your many brushes into just one sponge. This squishy BB can be used for concealer to setting powder when damp, all while providing a natural finish that is (*IMPORTANT*) not blotchy. It truly blends everything to perfection so that you don't have spots of cake-y, oompa loompa orange scatted across your cheekbones.

    pink beautyblender without water on the left and with water on the right

    20. Bread Hair-Wash is *chef's kiss* for curl types 3A–4C. It stimulates scalp health with sensitive-friendly ingredients like argan oil, aloe vera juice, and lemon tea tree oil for a squeaky clean that won't dry out or tangle your tresses.

    21. LAPCOS sheet masks are available in a variety of formulas to tackle different skincare concerns. We highly recommend the red wine and escargot masks, the latter of which uses snail filtrate and chamomile flower to soothe irritation. Talk about ~slimy yet satisfying~.

    the wine, escgargot, and pearl sheet masks

    22. Beauty Pie Smart Powder Blush delivers an instant flush of color for that ~I drink water and eat veggies and spent the day at the beach~ glow. It's got red-algae and biosaccharides (both of which provide UV protection!) and has a silk-like finish that doesn't look chalky.

    23. Sara Happ The Lip Scrub sloughs away dead skin with ingredients like jojoba and grape seed oil, putting chapped pouts to pasture once and for all. A warning that it's not edible, but flavors like vanilla bean, sparkling peach, brown sugar, and pink grapefruit might make you (understandably) think otherwise.

    the brown sugar lip scrub

    24. Neutrogena Hydro Boost Water Gel *will* become your favorite drugstore find thanks to how rapidly it delivers long-lasting hydration. If you're looking for a ~tall glass of water~ to quench your face thirst, look no further than this fast-absorbing and oil-free formula.

    25. Revolution Pro New Neutrals Blushed Palette lets you ~experiment~ with bold hues like Gala (a deep blue) and Rhubarb (a dark pink), but for the days when you want to get back to the basics — no worries. This is equally as packed with neutral pigments.

    the palette

    26. Milk Cooling Water Eye Patches de-puff your peepers thanks to an impressive formula of caffeine, seawater, lavender, and aloe leaf extract. These gel babies actually stay in place, sooth redness, and soften fine lines — tl;dr pop them in the fridge for an extra cooling effect that screams "spa day".

    model wearing blue eye patches

    27. Versed Instant Resurfacing Mask truly does it all — and by does it all, I mean that lactic and glycolic acids ward off dead skin and dark spots, salicylic acid says ~not today~ to enlarged pores and redness, plus pineapple and papaya enzymes bring your complexion an instant glow.

    28. Elizabeth Mott Queen of the Fill Tinted Gel because the eyes aren’t the window to the soul...the eyebrows are. This pomade formula will keep your brows in place while subtly filling them in, immediately giving your ensemble an air of ~I am put together can’t you see my brows look good~. It's also so easy. No expert drawing skills required (unlike your regular brow pencil).

    29. I Dew Care Plush Party Lip Balm addresses chapped lips once and for all. This functions as a sleeping mask — apply this shea butter, cocoa butter, hibiscus flower extract, and vitamin C mask formula before bed and wake up to a nourished pout. No flakes. Ever again.

    the pink lip balm with reviewer text that says "this has saved my lips"

    30. Fresh Sugar Roll-on Deodorant Antiperspirant, because the only thing sweeter than sugar is sweat-free pits. Key ingredients in this formula include sugar to help curb smelly bacteria, plus oat extracts to keep your skin refreshed.

    31. Paula's Choice 2% BHA liquid exfoliant confronts enlarged pores, pesky pimples, and fine lines with unmatched dedication. It also gently exfoliates with each swipe, so you can effectively wave ta-ta to dullness and dead skin cells with every toss of a cotton round.

    the black bottles with white caps

    32. La Roche-Posay Toleriane Hydrating Gentle Cleanser picks up makeup and impurities while maintaining your natural pH balance, aka your complexion won't feel stripped of moisture. Everybody (everybody in this equation = folks with dry-to-normal skin) rejoice because this is your new holy grail.

    33. Cruelty-free Kaja Moon Crystal Eye Pigment provides a fantastic dose of ✨ sparkle ✨ that feels like luxury at first swipe. The formula itself applies like a gel and dries as a powder, comes in gorgeous hues, and feels completely weightless.

    the colored eyeshadows in clear tubes

    34. Dr. Dennis Gross Alpha Beta Universal Daily Peel Mini genuinely ~peels~ off dead skin cells with just one swipe. Salicylic, glycolic, and lactic acids work in harmony to tackle all of the following skincare concerns: dullness, fine lines, dark spots, and uneven texture. All it takes is a few swipes.

    35. Dominican Forbidden Hair Oil uses pure coffee seed and castor oil to give your scalp the ultimate dose of moisture — and because it's penetrating right at the root, this stuff is especially fab for anyone trying to grow their hair long and strong.

    the scalp serum

    36. Silk Slip Tinted Oil is available in three shades: ruby, fig, and blossom. One swipe means a quick flush of color *and* moisture thanks to a formula packed with jojoba, camellia, and sesame oils.

    37. Playa Endless Summer Spray brings beach benefits to your haircare routine without having to, well, go to the beach. This blend of sea salt and chia seed extract easily delivers that sought after "tousled but voluminous" look — the kind that otherwise takes a ton of tears, time, and hot tool use.

    white bottles with white spray nozzle

    38. Stila Stay All Day Waterproof Liquid Eye Liner dries quickly, won't smudge or budge, lasts 25 hours a day, and the thin tip makes application a summer breeze. Say hello to your new soulmate. It's no wonder this stuff has such a cult following.

    39. Freshly Juiced Vitamin Drop Serum formulated with vitamin C and grapefruit extracts — with daily use, you'll be waving ~arrivederci~ to dullness, dark spots, and breakouts in a jiffy. Reviewers even swear that a little goes a long way, aka you won't have to throw money at a new bottle every month.

    the clear bottle with a white dropper cap

    40. I Dew Care Cake My Day Wash-Off Mask smells (and looks!) as delicious as a funfetti slice. Buying yourself birthday cake skincare with moisturizing hyaluronic acid and squalane > an actual birthday cake, and I mean that with every ounce of my being.

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    illustrated graphic

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.