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    40 Beauty Products $25 And Under That Just Really, Truly Work

    Pigmented lipsticks, brow gels that are (*le gasp*) easy to apply, a holographic mask to fight dehydration — and buckle in kiddos, because there's more.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Tower28 SuperDew Shimmer-Free Highlight Balm provides glow, glow, and (brace yourselves) more glow. A few dots along your cheekbones, cupid's bow, and inner corners of the eye make for an instant ~glass skin~ effect – green tea and aloe vera extracts even provide some conditioning TLC.

    Sephora, / Via @tower28

    Get it from Sephora for $18.

    2. La Roche-Posay Cicaplast Baume B5 Balm is a multi-purpose balm suitable for face, body, lips, and hands. A nonsticky combination of shea butter and glycerin soothes irritated skin in a jiffy — and despite how moisturizing it is, reviewers swear that it doesn't cause breakouts. Not all heroes wear capes.

    before and after photo of reviewer on left with visibly red skin labeled "8:41pm" and on right, visibly less red skin labeled "10:47pm"

    Promising review: "I had a terrible allergic reaction to tea tree oil about two weeks ago. Tiny bumps all over my face along with bunches of breakouts and my normally oily skin was so dry the strongest moisturizers I had wouldn’t keep it moisturized for long. I tried this stuff and OVERNIGHT basically all the bumps and my breakouts are gone. I have incredibly sensitive skin (clearly) and this stuff feels so soothing on my face and leaves it looking bright. I can’t speak more highly of this product. I will probably continue using it as a regular daily moisturizer even after my skin goes back to normal because it feels so smooth and I bet it would make a great base for makeup. HIGHLY recommend to anyone with sensitive, combination skin. And I’m acne-prone and this stuff doesn’t break me out. Holy grail people!" —SH

    Get it from Amazon for $14.99.

    3. Cake Beauty The Curl Friend Defining Cream delivers glossy, frizz-free curls on second (or third or fourth or tenth) day hair. A blend of shea butter and lightweight natural oils provide a ton of moisture but thankfully none of the weigh-down.


    Promising review: "This is the most reasonably priced curly hair product I've found. I originally got a little tube from my Ipsy order, and I liked it so much, I came to Amazon to order a full-sized bottle. It doesn't make my hair crunchy or greasy, even if I accidentally put too much on. My curls look natural and bouncy after using my diffuser, and even when I let hair air dry, this gives my curls a little extra form and structure to look like I actually did something to my hair." —sbgoodgirl

    Get it from Amazon for $8.99.

    4. AJ Crimson Lipstick may just be the last lipstick tube you want to buy. Ever. The formulas are ultra pigmented without being overly drying, so rest assured your pout will have the perfect pink wash of pink — no 80 layers of moisturizing balm required.

    model swatching various shades of lipstick
    AJ Crimson

    Promising review: "The Ex-Factor shade is BEAUTIFUL for darker-skinned woman. OMG, this color gave me life when I put it on. At first, it seemed super dark; but then it was very nice on my lips. I loved so much that I wore it to the gym :-) and felt amazing during my workout." —Sandra D Troutman

    Get them from AJ Crimson for $20.

    5. Wowder Finishing Powder actively blurs pores and stops greasy T-zones in their tracks for a dewy finish that's not *too* dewy. And unlike most setting powders, this mattifying formula won't settle into your pores for that dreadful chalky effect.

    before and after photo of model with and without Wowder

    Promising review: "I was hesitant to buy this. I already have high end loose powders. I didn't think this one could really be that different,,, but it is! The powder is soooooo fine and instantly mattes any shine without looking weird on the skin. I like to use mine on my T-zone area where i tend to be a lil too shiny. Also it doesnt hurt that the packaging is super cute!" —Savanah

    Get it from Glossier for $22 (available in five shades).

    6. I Dew Care Mini Meow Trio comes with bite-sized versions of three cult-favorite masks: Disco Kitten, Space Kitten, and Sugar Kitten. Each formula works toward a unique skincare goal (more on that below!) and uses prr-fect top qual, cruelty-free ingredients.


    Disco Kitten: This peel-off masks uses soothing oat extract and exfoliating gem powder to reveal a brighter, more illuminated complexion. It also dries with a silver chrome finish (see photo above).

    Sugar Kitten: Hydration! Hydration! Hydration! If your complexion is feeling dry, this ruby powder and hyaluronic acid duo provides a ton of moisture and dew in just 20 minutes.

    Space Kitten: This dries as black glitter which *adjusts glasses* wow. Charcoal, sapphire, and diamond powder with royal blue glitter exfoliate and prevent the formation of blackheads and excess sebum. Breakouts + excess oil = when you apply this peel-off.

    Promising review (Disco Kitten): "One of the best peel-off masks I have used. Scent is really light and pleasant, not overpowering. Skin definitely looks brighter and more radiant after use. Does not irritate my very sensitive skin, and it actually peels off very easily!" –Jennifer S.

    Get it from Amazon for $17.28.

    7. NatureLab Tokyo Perfect Smooth Shampoo and Conditioner carefully tames frizz and protects tresses from further damage with its impressive ingredient list: Think botanical stem cells, yuzu ceramide, and exotic plant oils. It's also sulfate-free to boot.

    the clear bottles of shampoo and conditioner / Via @naturelabtokyo

    Promising review (shampoo): "I seriously have 30+ shampoo brands and this makes my silver hair smooth, shiny, and perfect. No frizz in humidity." —susan von senden

    Promising review (conditioner): "This has been my absolute favorite conditioner for a year. The scent is mild, citrusy and pleasant. My thick hair has felt really soft, and this has definitely helped with frizz." —James Travis Donahoe

    Get the shampoo ($14) and the conditioner ($14) from Amazon.

    8. Avene Extremely Gentle Cleanser Lotion compares to ~the touch of an angel~ by one satisfied reviewer. This gentle, no-rinse formula uses plant-based cleansing agents to do a heck of a job when it comes to removing impurities without disrupting your skin's barrier. Simply apply it with a cotton pad, use a tissue to remove it, and voila.

    Just a note that if you're wearing heavy makeup, you'll want to use an additional makeup remover before applying the above cleansing lotion (we recommend #30 on this list, the La Roche-Posay micellar cleansing water).

    Promising review: "This feels like the touch of an angel. This is literally the most gentle cleanser I’ve ever used, especially around the eyes (I’m a daily contact lens user so I touch my eyes often). This cleanser has the best of both worlds. It doesn’t sting and feels like a lotion, at one point I had forgotten to rinse it off my face (had to help family member with something). Took me 30 minutes to realize that I didn’t rinse off my face and I didn’t moisturize my face either BUT IT FELT HYDRATED." —SecondaryBooks

    Get it from Amazon for $24.

    9. Hero Cosmetics Mighty Patch Surface Patches treat cluster breakouts (cc: that special time of the month in which your jawline is shown no mercy) with a medical-grade hydrocolloid formula that prevents picking and speeds up draining.

    reviewer photo of the patch

    Promising review: "As embarrassing as this is to admit, I have had issues with body and butt acne like no other. I had tried everything to clear them up, but nothing helped. I'm horrible at picking at blemishes as well, so I decided to give these a try. I LOVE these patches!! Even better that they come in large patches, which was a lifesaver for cluster bumps! WHOA! I would leave these on for eight to 10 hours and it would draw so much of the pus out. After just one use of a patch, I noticed a dramatic difference and sometimes it completely cleared them up." —Ashley

    Get a pack of 10 from Amazon for $17.99.

    10. Mario Badescu Toner is packed with aloe vera to soothe irritated skin and (*important*) contains no alcohol, meaning no extreme dryness or flare-ups will result from use of said product. So I guess it is easy being green?

    the green toner with white cap / Via @mariobadescu

    Promising review: "I have super sensitive, rosacea prone skin and this is the ONLY toner that I have found that cleans my face but doesn't irritate or dry it out." —Kristen

    Get it from Amazon for $15.

    11. Elizabeth Mott Thank Me Later Eye Shadow Base genuinely keeps your smoky eye and cat-inspired liner intact all 👏 day 👏 long 👏. That's right, folks! No creasing, smudging, fallout, or crying under the watch of this cruelty-free must-have. Hallelujah to your eye look not fading before lunch.

    This primer is paraben-free and lightweight, plus it's infused with pearl powder to enhance the vibrancy of your shadow AND a sebum-controlling powder to stop oily lids in their tracks.

    Promising review: "Let me start by saying that I have used nearly every eyeshadow primer available. From expensive to cheap...none of them hold a candle to this. I have very oily skin, but this primer lets my shadow last a full eight hours or more. I could get maybe five or six out of the other brands if I'm lucky! Thank you to Elizabeth Mott for finally making a primer that lasts! I seriously love this stuff." —Melissa Mae

    Get it from Amazon for $13.48.

    12. COSRX One Step Original Clear Pad come pre-soaked with willow bark water and BHA, a chemical exfoliant that exfoliates dead skin cells and clears clogged pores. Each cotton pad has A: an embossed side for exfoliation and managing oil and B: a soft side to soothe irritation.

    the white jar with wipes inside

    Promising review: "These pimple pads are my LIFE now! I used to always get about a pimple a week, but after using these, my skin texture definitely improved and I stopped getting pimples unless life was really stressing me out. Would definitely consider it a holy grail item that I can't imagine my life without. This is a staple mild BHA acid that I use as both a physical and chemical exfoliant every day during my night time routine. I love the convenience because it comes in pad form so there's no need to wet your own cotton pads and what-not." —Ricky

    Get a pack of 70 from Amazon for $13.50.

    13. The Body Shop Camomile Sumptuous Cleansing Butter turns removing makeup into a luxurious bedtime ritual thanks to a rich, creamy chamomile formula. This scoffs in the face of stubborn mascara, removing every last drop of product from your face with ease... now put down the makeup wipes. We're better than that.

    Promising review: "You will never use a wipe again after using this. It melts off the toughest mascara and a full beat in seconds without stripping your skin or leaving a film of dirt behind. This is seriously a holy grail makeup remover." —E. Shaklee

    Get it from Amazon for $14.86.

    14. Caudalie Grape Water Soothing Organic Face Mist uses Bordeaux grape extracts, so consider this the expensive bottle of ~vino~ for the happy hour that is your nighttime skincare routine. A spritz of this before moisturizing = a post-cleansing toner, a boost of hydration, reduced redness, and soothed rosacea.

    model holding up white can labeled "Caudalie"

    Promising review: "I have very sensitive skin and have been struggling with breakouts. I’ve needed to go to very gentle products that don’t weigh my skin down or strip it, a really hard thing to actually accomplish. I’m loving this line, and especially this product because it lets me moisturize my face with it over doing it. I live on the coast so there’s a ton of moisture in the air. I don’t need an actually moisturizer most days. Paired with a gentle cleanser and the occasional honey mask, and my skin is finally calming down and looking decent again." —elizabetheva

    Get it from Amazon for $10+.

    15. Radha Beauty Rosehip Oil is currently negotiating a movie deal with Marvel: This little bebé is truly a superhero worthy of its own franchise. Reviewers swear that this delivers on its promise of glowing skin by morning, tackling redness, scarring, dehydration, and acne whilst you sleep.

    Reviewer's before-and-after of broken-out cheek and then clear cheek with caption that says "just wow"

    Promising review: "My new holy grail! I have super sensitive, acne-prone skin in a very dry climate. This stuff is seriously so amazing. I use it from my face to my toes. It’s completely eradicated any dry skin I had and makes me glow. I’ve gotten so many compliments on my skin since I’ve started using it, even my boyfriend noticed! I love it after chemical peels too. It gets rid of peeling and dry patches as well as soothing any redness. It’s a decent-sized bottle for what you pay!" —Brynnieb09

    Get it from Amazon for $13.95.

    To learn more, check out "This Facial Oil Will Solve All Your Skin’s Problems."

    16. Fresh Soy Makeup Removing Face Wash removes makeup, impurities, and lightly tones thanks amino acid soy proteins (for elasticity), cucumber extract (for soothing), and rosewater (for balancing and calming). I guess not every rose has a thorn, eh? / Via @freshbeauty, / Via @freshbeauty

    Promising review: "Guys, this cleanser is unreal!! I used to spend $13 on eye-makeup remover pads and $15 on face makeup-remover wipes every three weeks. This product in the long run has saved me money and leaves my skin with a nice glow without drying me out. So awesome. I have super sensitive skin and this doesn’t irritate it at all." —joclow20

    Get it from Sephora for $15+ (available in three sizes).

    17. Oribe Dry Texturizing Spray is considered a holy grail amongst the ~thin hair~ community. It's all very simple: Spray this on dry hair for an immediate root lift — and buildable, nongreasy volume will be delivered with just a few spritzes.

    BuzzFeed Writer Elena Garcia on the left with flat hair and on the right, voluminous hair with spray
    Elena Garcia / BuzzFeed

    Promising review: "I've tried way too many texture/salt/powder sprays to achieve the tousled look on my fine pixie cut hair and they just did not work. Other brands either left me with dried out, gummy, sticky hair or did absolutely nothing, zero, nada! So in the throes of total desperation I paid the outrageous price for this can. I really didn't think it was worth all the hype until I used it. Let me just say, it is worth the price. This gives a great tousled look yet leaves your hair feeling like there is nothing there! Not sticky, gummy, or drying but soft, full of texture, movement, body, and IT DOES'T TAKE A LOT TO ACHIEVE THIS [thanks to the Oribe gods for that]." —Donna OBrien

    Get it from Amazon for $23.

    To learn more, check out "This Oribe Hair Texturizer Is Seriously Worth It For People With Thin Hair."

    18. The Balm Mad Lash Mascara gives you clump-free, voluminous lashes in under five seconds. One coat affords you the whole "your lashes but better" look, but two coats? Everyone will just assume you're wearing falsies. It's that good. / Via @thebalm,

    Pro tip: You can also grab the travel-sized bottle. Mascara needs to be replaced about every three months before it expires, which means this mini mascara will give you *just* the right amount of uses if you're not using it every single day.

    Promising review: "This is my holy grail mascara. Every time I think 'is there a better option out there?' and try another brand, I immediately regret it. This mascara lengthens, adds volume, and it does it all with minimal clumping. I’ve been using for this years and the formula has never flaked once. Super easy to remove, even though you’ll probably never want to." –Roshelle

    Get it from Amazon for $17.31.

    To learn more, check out "24 Beauty Secrets You Should Really Know."

    19. Beautyblender condenses your many brushes into just one sponge. This squishy BB can be used for concealer to setting powder when damp, all while providing a natural finish that is (*IMPORTANT*) not blotchy. It truly blends everything to perfection so that you don't have spots of cake-y, oompa loompa orange scatted across your cheekbones.

    pink beautyblender without water on the left and with water on the right

    The limited-edition sponge featured above actually changes color when it comes in contact with water.

    Promising review: "This product is incredible. I had been avoiding spending this much money on a sponge for a long time and finally caved to see what all the hype was about. It was 100% worth it and I cannot go back. It is very lightweight, does not absorb too much product, and is the perfect shape. I would absolutely recommend trying this product if you are on the fence about it." —jluch

    Get it from Sephora for $20.

    20. Bread Hair-Wash is *chef's kiss* for curl types 3A–4C. It stimulates scalp health with sensitive-friendly ingredients like argan oil, aloe vera juice, and lemon tea tree oil for a squeaky clean that won't dry out or tangle your tresses.


    It apparently smells like Froot Loops which ??? wow ??? you'll be transported to the Saturday mornings of your youth with every use.

    Get it from Bread for $20.

    21. LAPCOS sheet masks are available in a variety of formulas to tackle different skincare concerns. We highly recommend the red wine and escargot masks, the latter of which uses snail filtrate and chamomile flower to soothe irritation. Talk about ~slimy yet satisfying~.

    the wine, escgargot, and pearl sheet masks / Via @lapcos_usa

    Promising review: "These masks are literally the best! No joke! I’ve had facial upon facial and the first time I used the Escargot mask, my face was soft, smooth and my redness was gone. I’m obsessed!!" —Casey J. Little

    Get a pack of five from Amazon for $14 (available in 12 different formulas).

    22. Beauty Pie Smart Powder Blush delivers an instant flush of color for that ~I drink water and eat veggies and spent the day at the beach~ glow. It's got red-algae and biosaccharides (both of which provide UV protection!) and has a silk-like finish that doesn't look chalky.

    Beauty Pie

    Promising review: "I prefer blusher over bronzer. This has to be the best blusher I have ever used. I love the colour and I love how there is a little shimmer when you apply it to the cheeks, making you look more dewy and alive. I will definitely be repurchasing once I have used it up" –Abi

    Get it from Beauty Pie for $25 ($4.99 for members, available in three colors).

    23. Sara Happ The Lip Scrub sloughs away dead skin with ingredients like jojoba and grape seed oil, putting chapped pouts to pasture once and for all. A warning that it's not edible, but flavors like vanilla bean, sparkling peach, brown sugar, and pink grapefruit might make you (understandably) think otherwise.

    the brown sugar lip scrub / Via @sarahapp

    Promising review: "I thought it was just hype surrounding lip scrubs but this exfoliater is the real deal. It really does help cure the most chapped of lips." —hairexpert

    Get it from Nordstrom for $24 (available in four flavors).

    24. Neutrogena Hydro Boost Water Gel *will* become your favorite drugstore find thanks to how rapidly it delivers long-lasting hydration. If you're looking for a ~tall glass of water~ to quench your face thirst, look no further than this fast-absorbing and oil-free formula.

    Kayla Suazo / BuzzFeed

    This fragrance-free moisturizer is packed with hyaluronic acid!

    Psst, pro tip if you have extra dry skin: apply this formula to damp skin, let it dry, and then use your daily moisturizer to really lock in the effects.

    Promising review: "I have dry skin, and this is my holy grail p.m. moisturizer and lip mask. If my face is extra dry on a particular day, I'll use this in the a.m. too. I will continue to buy this forever!" —Amazon Customer

    Get it from Amazon for $15.63.

    To learn more, check out "I Found The Best Face Moisturizer Out There, And It's Only $15."

    25. Revolution Pro New Neutrals Blushed Palette lets you ~experiment~ with bold hues like Gala (a deep blue) and Rhubarb (a dark pink), but for the days when you want to get back to the basics — no worries. This is equally as packed with neutral pigments.

    the palette

    Get it from SkinStore for $20.

    26. Milk Cooling Water Eye Patches de-puff your peepers thanks to an impressive formula of caffeine, seawater, lavender, and aloe leaf extract. These gel babies actually stay in place, sooth redness, and soften fine lines — tl;dr pop them in the fridge for an extra cooling effect that screams "spa day".

    model wearing blue eye patches

    Promising review: "I’ve tried so many eye patches ranging in brands and prices. This one is by far the best! It feels great when using, stays in place, and has wonderful results. I’d recommend this eye patch over any other I’ve tried, and that’s including some pretty expensive ones. I will order these over and over again. Also I pop mine in the freezer for 10-15 before using!" —JamieSwords

    Get them from Sephora for $22.

    27. Versed Instant Resurfacing Mask truly does it all — and by does it all, I mean that lactic and glycolic acids ward off dead skin and dark spots, salicylic acid says ~not today~ to enlarged pores and redness, plus pineapple and papaya enzymes bring your complexion an instant glow.


    Promising review: "I’ve been using this product once a week for the past month and it’s really improved my natural glow. I’ve also noticed some of my dark spots are starting to disappear which is something I’ve been trying to resolve for a while now. I love how thin the consistency is it doesn’t leave your face oily! Two thumbs up!!" —Deetealer

    Get it from Versed for $17.99.

    28. Elizabeth Mott Queen of the Fill Tinted Gel because the eyes aren’t the window to the soul...the eyebrows are. This pomade formula will keep your brows in place while subtly filling them in, immediately giving your ensemble an air of ~I am put together can’t you see my brows look good~. It's also so easy. No expert drawing skills required (unlike your regular brow pencil).,

    Promising review: "So incredibly happy with this. It's incredibly easy to apply (I have to really wipe my wand first, though, or else it's too thick) and the color blends in SO well with my natural color. It gives my eyebrows JUST the right amount of attention; not too much, not too little. Just killer, natural, beautiful brows!" —Monique French

    Get it from Amazon for $15 (available in four shades).

    29. I Dew Care Plush Party Lip Balm addresses chapped lips once and for all. This functions as a sleeping mask — apply this shea butter, cocoa butter, hibiscus flower extract, and vitamin C mask formula before bed and wake up to a nourished pout. No flakes. Ever again.

    the pink lip balm with reviewer text that says "this has saved my lips"

    It comes with a lil' spatula so you don't have to use your fingers.

    Promising review: "My lips have never been softer or more moisturized during the day!! This is my holy grail product. It's worth it." —Ash

    Get it from Amazon for $16.

    30. Fresh Sugar Roll-on Deodorant Antiperspirant, because the only thing sweeter than sugar is sweat-free pits. Key ingredients in this formula include sugar to help curb smelly bacteria, plus oat extracts to keep your skin refreshed.

    Kayla Suazo / BuzzFeed

    Promising review: "I LOVE this deodorant!! I have extremely sensitive skin, I get eczema in my pits, and I have hyperhidrosis. I usually excessively sweat, but not with this deodorant! It’s so gentle, but so so so effective!" —walkthemoon96

    Get it from Sephora for $20.

    To learn more, check out "This Is The Deodorant I Can't Stop Recommending To My Friends."

    31. Paula's Choice 2% BHA liquid exfoliant confronts enlarged pores, pesky pimples, and fine lines with unmatched dedication. It also gently exfoliates with each swipe, so you can effectively wave ta-ta to dullness and dead skin cells with every toss of a cotton round.

    the black bottles with white caps

    Promising review: "I have acne-prone skin that is combo-to-oily with large pores, and this stuff has truly been a lifesaver! Like this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go... your skin will thank you." —Philena

    Get it from Amazon for $10 (available in two sizes).

    32. La Roche-Posay Toleriane Hydrating Gentle Cleanser picks up makeup and impurities while maintaining your natural pH balance, aka your complexion won't feel stripped of moisture. Everybody (everybody in this equation = folks with dry-to-normal skin) rejoice because this is your new holy grail., / Via @larocheposayusa

    This daily cleanser contains prebiotic thermal water, ceramide-3, niacinamide, and glycerin.

    Promising review: "This is very gentle on my sensitive skin. My face feels very clean after I use it without being overly tight or dry. This one is working out really well so far after several months of daily use." —P.

    Get it from Amazon for $14.99.

    33. Cruelty-free Kaja Moon Crystal Eye Pigment provides a fantastic dose of ✨ sparkle ✨ that feels like luxury at first swipe. The formula itself applies like a gel and dries as a powder, comes in gorgeous hues, and feels completely weightless.

    the colored eyeshadows in clear tubes / Via @kajabeauty

    Promising review: "I got Mystical and it is EVERYTHING! Perfect amount of shimmer and pigment. I use it to throw as a one-and-done all-over eye color but it also looks awesome as an eyeshadow topper. It is quite shimmery as expected and not a metallic thing. Just amazing ethereal lavender realness that has people asking me what's on my eyes every. single. time." —Skreagan

    Get it from Sephora for $16 (available in eight colors).

    34. Dr. Dennis Gross Alpha Beta Universal Daily Peel Mini genuinely ~peels~ off dead skin cells with just one swipe. Salicylic, glycolic, and lactic acids work in harmony to tackle all of the following skincare concerns: dullness, fine lines, dark spots, and uneven texture. All it takes is a few swipes.


    Promising review: "I’ve never written a review for ANYTHING in my life but these peel pads are incredible. I have super sensitive skin and have to be really careful about everything that touches my face. These don’t make my rosacea flare up. If anything, they help! I live in a small mountain town in Idaho and these really help with dry, dull skin. I am so happy I found these pads." —loveitallskin

    Get a pack of five treatments for Sephora for $17.

    35. Dominican Forbidden Hair Oil uses pure coffee seed and castor oil to give your scalp the ultimate dose of moisture — and because it's penetrating right at the root, this stuff is especially fab for anyone trying to grow their hair long and strong.

    the scalp serum
    Bomba Curls

    Promising review: "Not only does this oil do wonders for the health and sheen of my 3A curls, it does it all while not adding any heaviness or oiliness to my hair and it smells AMAZING. The fragrance is intoxicating. It's light enough that I don't notice it while my hair is up all day but when I take it down at night, I'm surrounded by the most wonderful perfume. It is slightly sweet, a little tropical, and very clean-smelling. I would buy it for the scent alone, but I also love what it does for my hair." —Megan W.

    Get it from Bomba Curls for $22.

    36. Silk Slip Tinted Oil is available in three shades: ruby, fig, and blossom. One swipe means a quick flush of color *and* moisture thanks to a formula packed with jojoba, camellia, and sesame oils.


    Get it from Versed for $9.99 (available in three shades).

    37. Playa Endless Summer Spray brings beach benefits to your haircare routine without having to, well, go to the beach. This blend of sea salt and chia seed extract easily delivers that sought after "tousled but voluminous" look — the kind that otherwise takes a ton of tears, time, and hot tool use.

    white bottles with white spray nozzle

    Promising review: "This spray is the only way I can wear my straight, fine hair down without using hot tools. I spray my hair (slightly damp or dry), twist into two buns, spray again, and leave the buns in while I do my makeup (15-30 minutes). Then I take the buns out and give my hair one more spritz. It gives great texture, a bit of volume, and soft wave. I’ve tried other similar products, but this one is by far my favorite." —Bruin2015

    Get it from Sephora for $24.

    38. Stila Stay All Day Waterproof Liquid Eye Liner dries quickly, won't smudge or budge, lasts 25 hours a day, and the thin tip makes application a summer breeze. Say hello to your new soulmate. It's no wonder this stuff has such a cult following. / Via @stilacosmetics,

    This cruelty-free, waterproof liner is perfect for day-to-night wear! The fine-tip applicator allows you to draw on a thin line, but it's also easy to add a few extra swipes for a more dramatic nighttime look.

    Promising review: "I've been re-purchasing this for years now and it's the holy grail of liquid liner. It's my favorite liquid liner of all time. Goes on in a solid, smooth line, and lasts all day. It has held up through heat, humidity, and the gym. It's very easy to apply, and is especially great for people who struggle with winged liner. All in all a fantastic purchase and well worth the price!" —littlebird

    Get it from Amazon for $22 (available in 11 colors and two styles).

    39. Freshly Juiced Vitamin Drop Serum formulated with vitamin C and grapefruit extracts — with daily use, you'll be waving ~arrivederci~ to dullness, dark spots, and breakouts in a jiffy. Reviewers even swear that a little goes a long way, aka you won't have to throw money at a new bottle every month.

    the clear bottle with a white dropper cap

    Promising review: "This is the holy grail of serums for those who have troubled, acne-prone skin. I used to breakout BAD during my period and this has tamed my acne! Not only that, but it has lightened my old acne scars. I love this! A little goes a long way. I only use three drops to cover my face." —Love Cabello

    Get it from Amazon for $22.

    40. I Dew Care Cake My Day Wash-Off Mask smells (and looks!) as delicious as a funfetti slice. Buying yourself birthday cake skincare with moisturizing hyaluronic acid and squalane > an actual birthday cake, and I mean that with every ounce of my being.

    Amazon, @idewcare / Via

    Promising review: "I Dew Care really outdid themselves on this mask. It is super hydrating and made my skin feel soft and bouncy, and it also left it with a little glow without a serum. It washed off like a dream and the scent is so good. If you don't like sweet scents I wouldn't recommend, but it smells just like cupcake batter." —Abigail Karl

    Get it from Amazon for $25 (available in three formulas).

    Did you know BuzzFeed Shopping can now send you product recommendations RIGHT to your phone?!

    illustrated graphic

    The reviews in this post have been edited for length and clarity.

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