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    Just 28 Beauty Products Reviewers Love And You Will Too

    *Applies face mask and blasts "Good As Hell" by Lizzo*

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Fresh Rose & Hyaluronic Acid Deep Hydration Moisturizer hydrates even the driest skin recovering from that tough winter weather. Pop this on before bed for a deeply quenching result.

    A jar of face moisturizer

    Promising review: "I love this moisturizer and the effect that it has had on my skin. I have sensitive combo skin prone to rosacea and it deeply hydrates my skin and soothes my red patches. I am currently on my second jar of this cream and unlike other moisturizers, I have noticed a considerable difference in my skin tone and texture since using this. I use it in combination with the fresh rose toner and I haven't experienced dry skin yet this winter. I have noticed a decrease in my fine lines and overall my skin feels happy. Usually in the winter, my skin tends to be irritated, dry, and itchy constantly. Not with this cream. I love this cream under makeup as well. I'm very happy to have come across this product!" —sstephy

    Get it from Sephora for $15+ (available in three sizes)

    2. Glamlite Ice Cream Dream Palette makes experimenting with colorful shadows the cherry on top of your getting-ready routine. Recreate looks reminiscent of your fave ice cream flavors. I'll take a soft-serve vanilla with rainbow sprinkles, thanks.


    Promising review: "If you are looking for pastel mattes and colorful shimmers this is the palette for you! I absolutely love their products and this is my third palette from Glamlite. I have absolutely no fall out from this one and the colors blend so smoothly and are super pigmented. I definitely recommend this palette." —Katrina

    Get it from Glamlite for $45.

    3. Essence Lash Princess Mascara lifts lashes to new heights with its buildable formula. Next stop — voluminous, full lashes., Amazon

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99 (cruelty-free).

    4. Fanola No Yellow Shampoo prevents brassy buildup that can happen between toning sessions at the salon. Get your hair back to that ashy blonde you left the salon with the last time you were there.

    Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael

    Get it from Amazon for $7.78+.

    Ready to get your platinum back in action? Check out "If You Color Your Hair Blonde, You Need This Purple Shampoo" for more info.

    5. Glossier's The Skincare Edit consists of every product you will ever need to conquer a top-notch skincare routine. The modern and futuristic packaging is also what Year 3000 dreams are made of. (The Jonas Brothers went to the Year 3000 and said this set went multi-platinum.)


    This set includes mini sizes of milky jelly cleanser, super bounce serum, priming moisturizer rich, balm dot calm, and futuredew.

    Promising review: "I decided it was finally time to get serious about a skin routine. I found this kit and thought it would be a good intro to Glossier products. I love everything in it! It leaves my skin feeling clean, moisturized and fresh looking. My favorites are the cleanser and balm. I'm officially hooked!" —EG

    Get the set from Glossier for $50.

    6. Eyeshadow primer extends the longevity of your eye makeup with a few swipes before application. This also makes shadows more opaque and less patchy.

    Reviewer's before pic at 7 am and after pic at 5 pm showing little eyeshadow smudging and fading /

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    7. Winky Lux Watermelon Jelly Balm transforms to your perfect shade with its pH-activated formula. Your perfect pink is a swipe away (and the scent is ~heavenly~).

    Winky lux watermelon lip balm
    Winky Lux

    Promising review: "I love all Winky Lux lip balms because they are so smooth and effective (and have such adorable packaging). But this one is special because it basically smells like the early '90s to me. It's that sweet candy watermelon smell. Fantastic!" —Kelly

    Get it from Winky Lux for $16.

    8. AJ Crimson Lipstick replaces lipsticks of years past with its creamy and opaque formulas. A true cosmetics case staple.

    model swatching various shades of lipstick
    AJ Crimson

    AJ Crimson is a BIPOC-owned small business founded by celebrity makeup artist AJ Crimson. According to their site, “I felt like there was an absolute need to bring products to women of color that actually worked and didn’t oxidize or change."

    Promising review: "The Ex-Factor shade is BEAUTIFUL for darker-skinned woman. OMG, this color gave me life when I put it on. At first, it seemed super dark; but then it was very nice on my lips. I loved it so much that I wore it to the gym :-) and felt amazing during my workout." —Sandra D Troutman

    Get them from AJ Crimson for $20.

    9. Alder New York Facial Cleanser gently evens skin texture and brightens with a blend of antioxidant rich sea botanicals. It's unscented and perfect for sensitive skin — AKA no unwanted flare-ups.

    Alder New York Everyday Face Cleanser
    Alder New York

    Alder New York is a queer and woman-owned skincare brand based in New York City specializing in genderless skincare that is so simple to use and aesthetically pleasing to the soul.

    I use this cleanser after makeup removal and I SWEAR BY IT. It has such a creamy lather whether you use it with your hands or their cleansing brush (I love both methods tbh), and this is perfect for my sensitive, acne-prone skin. If they ever stop making this I will cry.

    Promising review: "I love this cleanser, I’m currently on my third bottle. I’ve attempted to try different cleaners but I always come back to this one. I love how its serum like and low foaming. It doesn’t strip my skin or make or me feel dry and tight. So refreshing." —cristina r.

    Get it from Alder New York for $12+ (available in two sizes).

    10. A hydrating lip mask from I Dew Care for a plush pout so you can kiss the chapped winter crusties goodbye.,

    Promising review: "I love this product. I just ordered a bunch of products in the I DEW CARE line and this is one of my favorites so far. It's helped my dry lips and reduced the my fine lines a lot. When applied it is smooth and comfortable and feels like a lip butter. I wear it day and night and I find it appropriate for use in both — but with day wear, it does require reapplication, just like a normal lip gloss would. It's summer time now so my lips aren't as dry as they are in the winter - but so far this is the best product for my lips I've ever used. I don't know why people would ever use ChapStick after trying this. Instead of sealing in (sometimes nonexistent) moisture like ChapStick is supposed to do, this actually adds the moisture to your lips." —R

    Get it from Amazon for $16.

    11. Bishe mini skincare fridge stores all the toners, serums, creams, facial rollers, and sheet masks your heart desires in the most luxurious of fashions. This fridge is a work of art and I LOVE how it looks on my dresser.


    Bishe is a Latinx, woman-owned small business based out of Denver, Colorado and owned by Pamela Garza (who is simply delightful). Her goals to make a chic and portable fridge have certainly been achieved.

    I have ALWAYS wanted a skincare fridge for the longest time and truly could never pull the trigger on one because they were either TOO clunky, didn't fit my room decor, and were too noisy. Well folks, if you've also been wanting one for your plethora of skincare needs, then this IS THE FRIDGE FOR YOU. I can't say enough good things about this fridge. It's absolutely silent, holds everything I use on a regular basis, and also has additional storage pieces you can maneuver for compartmentalizing everything. I love this soooo much and it's also easily movable with the chic top handle.

    Get it from Bishe for $149 (available in two colors).

    12. Gucci Rouge à Lèvres Voile Sheer Lipstick glides onto lips with a breath of color that looks like your lips but better. This floral packaging!? Truly groundbreaking. 🌸


    Promising review: "I love this lip formula. So creamy and glides on beautiful. Beautiful lip shade palette for day and night. Every color is good for every day wear. Obsessed and definitely will be buying more shades!" —aali1224

    Get it from Sephora for $42 (available in 18 shades).

    13. Face mask brushes eliminates the need to apply those gooey masks with your bare hands ever again. No more crusty clay mask hands after application!

    Promising review: "I love these! I no longer dread putting on my face products. I was using my fingers to apply the product to my face, it was so messy and got in my nails too. When I came across these silicone brushes I knew I had to have them. They are amazing and the low price is a steal. These brushes really changed my routine. I use my facial products more often because I'm no longer worried about the annoying mess. The silicone brush is very flexible and spreads the product on my face nicely. Cleaning the brush is a simple task, just rinse and pat dry. Highly recommended!" —Wells Family

    Get a set of two from Amazon for $3.98.

    14. Facial and eyebrow razors remove any unwanted peach fuzz from the face and also assist in shaping brows. I love these for the upper lip area.

    Promising review: "I love 💕 these little razors for all that peach 🍑 fuzz. My face looks so smooth now!!! They’re really easy to use. I had no idea there was such a product! My esthetician used something similar on my face and I thought 💭 I can do that!! So glad I found it!" —Patti16

    Get a pack of three from Amazon for $4.99.

    15. bareMinerals Gen Nude Rose Palette showcases six pigmented eyeshadows that are paraben-free, cruelty-free, talc-free, and synthetic fragrance-free. Choose from the palette's selection of matte, satin, and metallic shades to curate a perfect rose-toned eye look.


    Promising review: "This is my second palette of the Gen Nude Rose eyeshadows. I love the colors and that they stay on ALL day! These can go on light, medium or dark for the smoky look." —Mams

    Get it from bareMinerals for $29.

    16. Moroccanoil Cream defines and preserves curls so they stay in tact and bouncy all day.


    Promising review: "I love this stuff! It can be used alone and it will keep my curls soft and nice. If it's humid out I still use a small amount of gel to finish it off to keep it from frizzing out but I think this is my favorite curl cream by far. I use Moroccanoil to moisturize my curls first, then this, and then gel if needed based on weather. I highly recommend this!" —Erica Bruno

    Get it from Amazon for $14+ (available in two sizes and in a value set).

    17. Klur Symmetry fluid creates a breathable barrier between skin and potential exposure to urban pollution. I use this serum each and every day and I've noticed incredible results in my skin's texture.

    klur symmetry fluid

    Klur is a small business that specializes in clean, ethical, beauty products that work wonders and also look aesthetically pleasing on your vanity.

    I am OBSESSED with this serum. It's lightweight and unlike other serums I've tried. Sometimes serums can be a bit oily or even too thick feeling but this one is *chef's kiss*. It's so refreshing when massaged into the skin and it's just the right consistency, it's not too thin and not too thick. This is well worth the money and I put it on every day before my moisturizer. I've noticed less breakouts on my skin and more of an overall even texture since using this.

    Get it from Klur for $70.

    18. Kim Chi Thailor Blush brings the pink for a flirtatious cheek color. This CUTE heart-shaped compact comes with two shades that can be worn separately or together.

    Kim Chi

    Kim Chi Chic Beauty is a queer-owned brand by the one and only drag queen, Kim Chi. A portion of the proceeds of sales from their beauty brand is donated to The Trevor Project.

    Promising review: "I was drawn to this one because I didn’t have a blush with these colors. I absolutely love it and not just because of the color. It blends like a dream and sits so nicely on my skin." —Alyssa H.

    Get it from Kim Chi for $15.

    19. She Is Bomb Collection Edge Control assists with smoothing and laying your edges (if you want to!) so you can rock top knots all day, every day., Amazon

    It goes without saying that you 100% do not need to lay your edges if you don't want to!

    Promising review: "I absolutely love this edge control. I have tried so many edge controls that did not work from all price points. Some edge controls would slick my edges down, but after an hour or two, it would need to be reapplied or it wouldn't slick my edges down at all. My hair absorbs everything I put in my hair. So I was so amazed at how well this edge control not only slicked my edges down but kept my edges slicked down all day. I apply it in the morning and when I return home in the evening my edges still look the same. I have natural hair, but with this edge control, my hair looks permed. This edge control is by far the best that I have ever tried. I normally purchase it from my local beauty store. I like it so much I was telling my husband about it and he ordered it from Amazon for me. It is so worth every penny." —Jamie Morgan

    Get it from Amazon for $9.95.

    20. Snif Scent Bundle allows you to test out three scents and purchase the ones you like and send back the ones you don't. Now that's the ~smell~ of efficiency.

    snif box

    Choose from a single kit or a bundle kit of genderless scents that you can test out and decide if you want to keep. Their scents are free from preservatives, phthalates, parabens, and synthetic dyes.

    This kit is miraculous. It has cut down the time and anxiety I get from being hawked at the beauty counter sniffing scents and allows me to do it from the comfort of my own home. The packaging is beautiful and sleek, and really gives you an a la carte experience you don't always get when buying a fragrance. Perfumes can be expensive (thankfully these don't break the bank), and you want to make sure you like the scent so I love that you're able to actually give them a bit of trial time to ensure you love it. I currently love salty stares.

    Get the bundle box from Snif for $150 or do the trial for $0 and pay only for what you keep!

    21. Hard As Hoof nail strengthening cream prevents splitting, chipping, and peeling so your nails can stay stronger, longer. With calcium and additional vitamins, this cream will have your nails "hard as nails" in no time., Amazon

    Promising review: "This product is amazing!! As a lifelong nail biter, I decided on my birthday this year to finally kick the habit. I bought this, as well as two no-bite polishes (Mavala Stop and No-Bite Pro-Growth). I started using this cream every night on my nails. With some will power and some horrible tasting nail polish, this healed my destroyed, chewed, split nails and allowed them to finally grow. I have never been able to grow them without cracks and splits that kept them short and weak. I've tried other creams, polishes, acrylics, gels, meditation, the rubber band on the wrist, you name it. My nails are now strong and growing fast! This is my first real manicure on my natural nails! I now have a jar of this for home and one for work. I love it!!!" —HL1985

    Get it from Amazon for $7.94.

    22. Bad Habit Beauty Facial Mist refreshes skin with each spritz to bring makeup back to life as the day progresses. It can also work as a primer and setting spray! 💦


    This has been my go-to facial spray lately and I've been using it to set my makeup. The sprayer distributes a super fine mist unlike other setting spray bottles I've used. I also love the light fresh scent and sleekness of the bottle. I have nothing but good things to say about this mist.

    Promising review: "Absolutely amazing. I'm at a loss for words. I saw this on Emma Chamberlain's channel and needed it instantly!!! Super refreshing on my acne-prone teenage skin!!! Will be repurchasing. ❤️" —deborah

    Get it from Ulta for $19.

    23. Chloé rollerball perfume supplies a fresh scent you can reapply anywhere you want a refresh. Keep this li'l guy in your purse so if you find your perfume starting to fade you have it handy.

    A powdery floral perfume in a rollerball and perfume spray

    Promising review: "Absolutely love this perfume. It is light and not over-powering yet last all day! Even when you think it may have worn off, others will get a whiff of it. I always receive so many compliments from men and women when I wear this perfume. Would truly describe it as a sexy, sophisticated more mature perfume. You don’t need much to get an all-day scent so the price is decent considering that. I get headaches very easily, but this perfume is one of the few that doesn’t cause any for me! I often alternate between this perfume and Floral Street Wonderland Peony (younger feel with sweeter smell) depending on my mood and what is planned that day. Could not recommend this perfume enough!" —D4nie11e

    Get it from Sephora for $34.

    24. 16 K-beauty sheet masks help you create an at-home spa experience that'll rejuvenate your skin. These are great when your skin is feeling a bit dull and you need some extra hydration.,

    My co-worker Nusrat loves these —

    I use these and absolutely love how refreshed and healthy my skin feels afterward. It also doesn't feel thirsty or starved for nutrients after, and my skin naturally looks brighter and dewier.

    Get them from Amazon for $9.99.

    25. Bed Head Curling Wand helps you achieve flowy, long-lasting curls that won't break the bank.

    Two reviewers that used the wand to style their hair with loose waves /

    Promising review: "This just might be my favorite of the six curling wands I own. What I love about this one is that it makes natural-like curls. Natural curly hair isn't perfect and uniform and this gives that spiral natural yet beachy curly girl look. It heats up fast and is easy to wind your hair around. I hold my medium textured long hair on the wand for a total count of seven seconds and release. Hold the blue handle in the up position and just wrap your one to two inch section of hair around it." —Karli E.

    Get it from Amazon for $26.29.

    26. Or Tifara Foam Rods make curly hair achievable with zero heat. These will work while you sleep so you can spend less time on your hair in the morning and more time admiring your hair in the mirror.

    Promising review: "I absolutely love these!!! I was skeptical at first and now they are part of my every night routine. I love having carefree curls that last as long as I do without having to put heat on my already dry from bleaching hair. I would recommend these for any and everyone who is tired of the heat and the smell of a traditional curling iron or wand. I will never go back!" —ZombieCakez

    Get it from Amazon for $12.99.

    Read our complete write up on these no-heat hair rods.

    27. Maybelline concealer conceals dark circles and blemishes with a few simple pats. Look instantly more awake with this concealer in your beauty lineup.

    Model's before/after pic using the concealer to cover up dark circles and brighten up under the eyes

    Read my co-worker Maitland's full review of the Maybelline Age Rewind Concelear.

    Promising review:I love this concealer! I am pale and the brightener has a slight pink undertone, so it works well to cancel out any darkness under my eyes, but also works as a concealer too. It doesn’t feel dry under my eyes. I always have a hard time finding a concealer that I love because most make my under eyes look dry/cakey even though they seem well moisturized before. I love how well this conceals but still feels so lightweight!" —One Whisper

    Get it from Amazon for $7.98+ (available in 18 shades).

    28. HSI Thermal Spray protects hair from heat styling damage that can occur if your straighten and curl your hair pretty often. This features both a heat-protectant and a leave-in conditioning serum so not only are you protecting your hair, but also achieving healthier, shinier tresses in the meantime.

    Reviewer's before/after pic using the thermal spray. The after pic shows sleek shiny hair after styling.

    Promising review: "Use this religiously. I spray it in my hair when I get out of the shower and it has made my curls come back that I ruined for ironing, and my hair stays down and doesn’t poof up when it dries. I love it, I’ve already ordered it twice." —Kayla Wright

    Get it from Amazon for $15.55.

    29. Eve Hansen Exfoliating Mask features turmeric, bentonite clay, and cranberry seeds for a deep pore cleanse. This helps soothe skin and reduce redness., Amazon

    Promising review: "I love this mask! I stumbled upon it while researching cruelty-free brands, and I am hooked. It is gentle enough for my very sensitive skin (super sensitive redhead here) and works well with a light, even application. I tend to use it one two times a week for about 10 minutes. It has a subtle not unpleasant scent and removes easily with warm water. My skin is never irritated or reddened after. It is always left bright, clean, and smooth without over drying. The fact that this product contains natural ingredients, is cruelty-free and affordable have made it a staple in my skincare routine." —Books, Vertigo and Tea

    Get it from Amazon for $19.95.

    When you catch a glimpse of your own reflection...


    Reviews have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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