Colossus came out as gay in the ultimate x men universe as well as Archangel. Which in a lot of ways was fitting; in comparison iceman seems like a stretch. Both characters had plot lines that explored various topics of acceptance, ignorance and a bit of myth busting. In all, it seemed a bit logical considering their backgrounds for these particular characters to come out. A lot of companies are trying to show solidarity as well as finding new ways to appeal to the various disenfranchised communities. This is not new. But a business is a business and it should be remembered that at the end of the day, they are looking at appealing to more people for financial gain and to curb out their competition first. Overall I just hope they don’t slip on the thin line between pandering and advocating. This move for this particular character seems to be edging on pandering and unneeded.