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    27 Beauty Products You’ll Probably End Up Using Every Single Day

    Because we all need our everyday staples, whether it's a lipstick that never fades or a lush sleeping mask.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Glossier Balm Dotcom is not just a lip balm but an everything-balm. It acts as a universal skin salve, nourishes flaky lips, and moisturizes chafed elbows, heels, dry spots, and just about wherever you think you need a little soothing hydration.


    This is made with heavy-duty moisturizers like castor oil, beeswax, and lanolin, and is dermatologist-tested and cruelty-free. Plus, you can see what other Glossier products we love here!

    Promising review: "I absolutely adore the birthday Balm Dotcom. I’m on my third one and will probably keep repurchasing it until the end of time. It’s one of the only lip products that truly leaves my lips feeling hydrated and soft and not needing to reapply ever half hour because the formula is so thick and it stays on for hours. I also love the little touch of shimmer and smell, but the formula is just wonderful in general. I purchased the mint one, and I really enjoy that one too. I trade off between the two of them and completely ignore the dozens of other lip products I have, because the Balm Dotcoms are so good for me." —Lillian

    Get it from Glossier for $12 (available in eight flavors).

    2. The Balm Mad Lash Voluminous Mascara gives you the flutter-worthy lashes of your dreams — water-resistant, clump-free, lengthening, and all-around dimensional. What more can you ask for?

    @thebalm / Via,

    Pro tip: Grab the travel-sized bottle! Mascara needs to be replaced about every three months so the mini one will give you *just* the right amount. To learn more, check out "24 Beauty Secrets You Should Really Know."

    Promising review: "This is my holy grail mascara. Every time I think 'Is there a better option out there?' and try another brand, I immediately regret it. This mascara lengthens, adds volume, and it does it all with minimal clumping. I’ve been using for this years and the formula has never flaked once. Super easy to remove, even though you’ll probably never want to." –Roshelle

    Get it from Amazon for $20.

    3. Peach & Lily Overnight Star Sleeping Mask becomes a holy grail product the moment it touches your skin. With its antioxidant-rich ingredients like acai berry and black ginseng, its regenerative properties, and its dreamy balm texture that melts right into skin, it just feels really luxurious. Plus, when you wake up the next morning with bright, supple and nourished skin, you'll feel like a star for sure 🌟.

    4. Peripera Ink Velvet Lip Tint gives lips a long-lasting petal-like bloom of color that's velvety, weightless, and bold. Even when it fades, it'll leave a pretty stain. Because who has time for precise lip liner and perfectly applied lipstick everyday? Not me!


    I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. It's flattering and you don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over it — the color stays! You can also build up for intensity or swipe it once and blot for a natural-looking gradient stain.

    Promising review: "I've been looking for a good, long-lasting tint for a while now and have been disappointed nearly every single time. Most of the products would fade or go on really unevenly, causing me to have to reapply multiple times. Not these! These stay on through both food and drink (I've tested them with sandwiches, soup, soft drinks, water bottles, etc.) AND smooth over any dry areas on your lips to make them look really soft and not chapped at all. The applicator also makes it really easy to get the product exactly where you want it. I have long days from 6 a.m. to 10 p.m. and I usually only re-apply once or twice — and even then, it's only necessary when I've been doing some hardcore stress eating. I've finally found my holy grail lip tint!" —Wendy K.

    Get it from Amazon for $8+ (available in 13 shades).

    5. Purlisse Blue Lotus Daily Moisturizer works double duty with SPF 30 built in so you can rest easy knowing your skin is protected from the sun too. The blue lotus extract is a powerhouse antioxidant that combats free radical damage while white tea calms, and algae helps you stay radiant. With a lovely, light texture, it basically disappears on your skin — no greasiness or white cast to deal with!

    the tube, showing the creamy texture of the cream
    @purlisse / Via

    I absolutely love the texture of this; it's truly lightweight and feels like nothing on your skin. That makes me happy to use it every single day, knowing that it goes on so well and is also protecting my skin!

    Promising review: "Holy grail moisturizer and SPF! I love this lightweight yet hydrating moisturizer! I appreciate that it offers sun protection but doesn't smell or feel like sunscreen. Wears great alone and with makeup. I have dry and sensitive skin, and this was the one that didn't cause irritation while maintaining high effectiveness. Recommend!" —Nikki

    Get it from Purlisse for $45.

    6. Clinique's Moisture Surge Replenishing Hydrator is perfect for both summer and combo and oily types: the lightweight gel cream feels refreshing on skin, like a drink of water 💦. Hyaluronic acid ensures a plump glow, while caffeine, aloe water, and its auto-replenishing tech help skin create its own internal water source so it rehydrates itself for up to a hefty 72 hours — even after you wash your face!

    model with the cream on her cheek, showing its gel texture

    This is oil-free and free of parabens, talc, synthetic fragrances, and phthalates.

    Promising review: "I have always been wishy-washy when it comes to the moisturizers I use. I've never settled on one particular product but after using the Clinique Moisture Surge I think it's safe to say that this will be my go-to from now on. It's so good that I just purchased my second jar! I have sensitive skin so I can appreciate that this product is fragrance-free. It's not heavy on my skin nor does it leave a greasy mask. In addition, I believe that it definitely does what the product says as it leaves my skin hydrated for quite a while. I definitely recommend this moisturizer." —Marina427

    Get it from Sephora for $12+ (available in five sizes).

    7. Missha Time Revolution Night Repair Ampoule uses powerfully charged ingredients, including 10 probiotics and five purple superfoods like purple carrots, plum cabbage, eggplant, and more, to strengthen and protect your skin's barrier, improve elasticity and texture, and moisturize so you'll end up looking like you should be doing skincare commercials. Its reparative properties mean it's (rightfully) gained a cult following too!

    the bottle
    Soko Glam

    This is gentle enough for sensitive and acne-prone skin. I've used this every night and can confirm that with regular use, you really start seeing a difference in your skin! My texture smoothed out, I stopped breaking out, and my skin always felt hydrated to the touch. Definitely worth it.

    Promising review: "I bought a second bottle. I love this stuff. It makes my skin so supple and leaves it glowing the following day. I use it at night religiously and I have combo skin. My husband has oily skin and uses it too. This versatile skincare product works for my family. I recommend it!" —Arielle

    Get it from Soko Glam for $52.

    8. Coty Airspun Face Powder sets your makeup, absorbs oil and sweat, and gives you a matte look that's velvety, not dry and cracked. It also helps hide lines, wrinkles, and blemishes, so it won't leave you wanting and unsatisfied!


    To learn more about this powder and learn why we think it's great, check out our full review of the Coty Airspun Face Powder!

    Promising review: "I have fond memories of Coty. I recall as a young girl pilfering through my grandmother’s vanity and finding a Coty tub. I remember picking up the powder puff and dotting it on my cheeks and nose and noting its distinct and pleasant odor. The smell still makes me think of my sweet redheaded grandma. This powder is the best and that is why it has stuck around without changing much for so long. No matter how many finishing powders or powders I try, I always return to the Coty Airspun. It has a matte finish, stays put and is great at perfecting trouble areas and keeping your makeup in place. It has a natural appearance and is not too heavy or caky. I am very pleased with it and will always keep a tub in my makeup arsenal." —Breanna S.

    Get it from Amazon for $5.97+ (available in seven shades and in multi-packs).

    9. Il Makiage No Filter Smoothing Primer not only blurs pores but it also smooths out fine lines and texture, providing a silky base to ensure your makeup lasts all day and all night while looking soft and pretty. It's totally weightless so once it goes on your skin, you won't even feel it, and a little goes a long way. And if you're still on the fence, this has almost *8,000* 5-star reviews. I know, right?

    the primer
    Il Makiage

    Promising review: "This primer goes on smooth and sets well. It leaves a matte finish after the application of foundation and holds the foundation and eyeshadow all day. This is a must have product and I highly recommend it. Especially for combination skin." —Katrina

    Get it from Il Makiage for $36.

    10. Maybelline Color Sensational Matte Lipstick leaves you with long-lasting color and matte texture that won't horribly dry out your lips, making it your true go-to for everyday. You'll just have trouble choosing what color to get; they're all so nice!,

    Promising review: "Very rarely do I find a red lipstick that I truly appreciate and embrace. Either the color is off, it makes me look clownish, or it doesn't last long. I ordered this to wear with my red, black, and white Halloween costume and it truly performed! It hugged and highlighted my lips instead of covering and hiding them. It lasted all night long. I think I touched it up a couple of times but it never really went away. Even after eating and drinking. Lastly, it was actually RED. Not pink not burgundy but RED. All in all I am beyond happy I stumbled across it in my quest for a decent lipstick. Bravo! Would purchase again!" —Marcquasia Marks

    Get it from Amazon for $5.64+ (available in 30 shades)

    11. EmaxDesign's 12-piece makeup brush set covers literally all your makeup needs without breaking the bank — foundation, blush, eyeshadow, highlighter, you name it! With its comfy bamboo handles and the included makeup bag for easy carrying, this kit will have you ~set~ for months.

    the brush set

    Tip: Wash the brushes before first use!

    The set contains: Foundation Brush, Big Eyeshadow Brush, Highlight Brush, Eye Smudge Brush, Concealer Brush, Eyebrow Brush, Small Eyeshadow Brush, Blusher Brush, Eyelash Brush, Multifunction Foundation Brush, Multifunction Blush Brush, Mini Kabuki Brush, a portable bag, and an instruction manual.

    Promising review: "These brushes definitely exceeded my expectations! I've purchased single brushes from name brands for the same price (or even more) as the price of this 12-piece set and I have to say the quality of these brushes is better than some of those name brands! There's not a single thing that I could complain about. The brushes were packaged nicely and luckily for me they didn't have any strong chemical smell. I did still wash them of course, and didn't have any bristles fall out or anything. The bristles are perfectly soft but still a bit firm. Overall they feel really well made and I haven't had any shedding whatsoever. I would absolutely recommend this set and I honestly might buy another just because LOL. The price is amazing and the quality is so impressive!"auuu

    Get it from Amazon for $10.99+ (also available with makeup blending sponge included).

    12. The Lip Bar Fresh Glow Duo gives you a lustrous bronzer and a highlighting blush so you can always look like you've been kissed by the sun and don't need two separate products for it. Plus, the compact comes with a mirror and brush, which means you can glow anywhere, any time, all the time!

    The Lip Bar

    The Lip Bar is a Black-owned business!

    Promising review: "I love this product! The colors are so warm and blend beautifully, and the brush picks up the powder very easily. The first day I wore it someone at work told me I look so relaxed like I just came from a vacation. I’ll take that!" —Stephanie

    Get it from The Lip Bar for $22 (available in five shades).

    13. DevaCurl SuperCream Coconut Curl Styler defines your summer curls with a 100% sulfate-, paraben-, and silicone-free formula your hair will just love.

    Product Review: "What is this magic?! I've just used this for the first time and I can't stop staring at my hair. It's never looked this good. Ever. I think I have 2c/3a hair and I've never seen my hair curl so hard before. It's seriously amazing. I've just started trying to embrace my natural hair instead of hiding it and this stuff gives me hope. For real. It doesn't make my hair crunchy and it gives them some bounce." —Madyson

    Get it from Amazon for $16.50.

    14. Too Cool For School Egg Mellow Cream works overtime as a six-in-one — it's a firming cream, serum, priming moisturizer, neck cream, eye cream, and sleeping mask! What all this means is that your skin will be bouncy, resilient, and well-moisturized. It's so egg-cellent, you probably won't look at another moisturizer again.

    the Egg Mellow line
    Too Cool For School / Via

    When I'm not using a sleeping mask, this is what I'm slathering on — I just love how luscious it feels and how good my skin feels after!

    Promising review: "I have tried a lot of moisturizers over the years and this one is the best! And I don't say that lightly. This cream not only lifts and moisturizes, but it's also making my age spots fade and fine lines smooth out. And it smells wonderful and is gentle on my sensitive skin." —Kimberly

    Get it from Too Cool For School for $36.

    15. Glossier Boy Brow Gel amplifies brows by thickening and shaping them while adding color to fill them in. With organic waxes for a flexible hold, olive oil for nourishment, and collagen to condition, you get full brows that are still natural. Brows need some lovin' too!

    Model's before photo of sparse dark brows next to an after photo of their dark, filled-in feathered-out brows

    We also love this at BuzzFeed! Check out our full review of Glossier Boy Brow (#5). This gel is free of alcohol, fragrance, and parabens. It's also cruelty-free, hypoallergenic, ophthalmologist-tested, and dermatologist-tested.

    Promising review: "This is by far the best brow product that has ever existed. The formula isn’t too crunchy, it doesn’t smell weird, and it doesn’t smear. It makes my brows look beyond what I ever dreamed they would look like. This product volumizes and thickens my brows perfectly. I’ve already recommended Boy Brow to everyone I know!" —Jade

    Get it from Glossier for $16 (available in four shades).

    16. Julep Eyeshadow Stick makes it fast and easy to add some lovely color to your eyes before you start the day; no need to worry about expert blending. This is a waterproof, crème-to-powder formula that won't get stuck in your crease and even has a a built-in smudger so you can play around with how you wear it!

    Julep, Juelp

    For best results with the smudger, blend with fingers or the smudger before the color dries and sets. Prime the smudger by applying the eyeshadow to the back of your hand and then loading it onto the smudger prior to use. It uses vitamin E to protect from free radical damage and dehydration and vitamin C to treat environmental damage and improve tone and texture.

    Promising review: "I have found my new favorite eye shadow. I have very little time to get ready in the morning and this shadow makes my routine much easier. I love how easy it is to apply. The smudger tool is great for blending. I can't wait to buy more colors." —GLR75

    Get it from Julep for $14 (available in 13 shades and in matte or shimmer finishes).

    17. Maybelline Cheek Heat Gel-Cream Blush tints your skin with a pretty flush of color that's sheer, lightweight, and buildable. It's oil-free and water-based so it'll leave a soft, fresh, and dewy finish you can show off everyday!


    Promising review: "I really like this blush. It doesn't dry so fast that you can't work it into the skin. I put a few dots on my cheek and then blend it in with a duo fiber brush and it works really well. It isn't oily at all, and it lasts really well on my cheeks without fading or needing to be topped with a powder blush for longevity. It looks natural and I love that I can wear it with a full face of makeup or without any makeup and both ways it looks very natural. I'll buy more when I run out." —urstandingonmytoes

    Get it from Amazon for $5.98+ (available in six shades).

    18. Beauty Bakerie Matte Lip Whip means you get bold, long-lasting and smudge-proof lips that'll pull together your whole look. You won't have to worry about it transferring on food or clothes either — just swipe and go!

    Beauty Bakerie

    Beauty Bakerie is a Black-owned business and Lip Whip is vegan and cruelty-free.

    Promising review: "I bought my first Lip Whip over a year ago and fell in love with it immediately, so when I saw Beauty Bakerie was having a sale I had to buy another! The long-wearing formula is the real winner! This will last through most meals, is transfer-proof within minutes of application, and when it does fade, it fades very gradually so you don't need to reapply more than once throughout the night. These are honestly the best liquid lipsticks I have purchased from any brand, and I definitely plan to buy more lip whips soon!" —Eleni

    Get it for $20: from Beauty Bakerie (available in 23 shades) or from Ulta (available in eight shades).

    19. Bed Head Wave Artist Deep Waver gets you those beachy waves you're always pining after (yes, don't lie). It also combats frizz and adds shine, making it great for all your summer hairstyles that'll have people asking if you went to the beach.

    Promising review: "Where has this been all my life? I’m in love! I have long, fine hair that doesn’t hold curl very well. It tends to be very straight and I always have it back in a pony or up in a messy bun because it has no volume. This wave iron gives it tons of body and volume. It’s like magic!" —Tonya Fleming

    Get it from Amazon for $24.40.

    20. The Lip Bar Brow Gel + Pencil both shapes and fills in your brows easily and lock in the look all day. Use the pencil to shape them or the brow gel to just fill them in, or do both for the boldest brows! Reviewers love how natural it looks and say it's perfect for amateurs.

    The Lip Bar

    The gel will also set your brows and keep them in place.

    Promising review: "I threw out my expensive brow pomade after using this. This glides on and is so easy to use. My brows look great in just about a minute. And the color recommendation was spot on." —Brittany

    Get it from The Lip Bar for $14 or from Target for $13.99 (available in three shades).

    21. Black Girl Sunscreen SPF 30 is made by Black women for Black skin — which means you don't need to worry about that dreaded ghostly white cast! Gentle enough for everyday use and doubling as a moisturizer, it has plenty of ingredients your skin will just love, including avocado to hydrate, jojoba to prevent acne, cacao to even out skin tone, and carrot juice to promote healing. It's perf, if you ask me.

    the tube
    Black Girl Sunscreen

    Black Girl Sunscreen is a Black-owned business!

    Promising review: "Magic in a bottle! I am an advocate for skincare, so protecting my skin on a daily basis is important. Buying sunscreen is usually a hit or miss for me but this one was certainly a HIT! I was so impressed by how moisturizing this product was that I almost forgot that I was wearing sunscreen. It doesn’t dry out my skin or leave a white undertone. Great for the winter weather too! This sunscreen is absolutely brilliant and I can’t wait to purchase another bottle! Thank you for creating this product!" —Chasidy

    Get it from Black Girl Sunscreen for $18.99 or from Target for $15.99.

    22. Acwell Licorice Cleansing Toner helps you achieve the much-coveted "honey skin," which is skin that's luminous, dewy, and smooth. This'll deep clean, balance, and brighten with peony, licorice water, and green tea. It also hydrates and helps reduce hyperpigmentation!

    the toner
    The Klog/Soko Glam

    Promising review: "As good as everyone says! I've been using this and the mist daily for about a month and can definitely see a difference with my skin. I'll notice a pimple/bump during the day and when I apply these two at night it significantly reduces it or knocks it out completely. This is the first toner I've used that doesn't just make my skin feel tight and uncomfortable. I love it!" —Karin

    And check out our picks for best toners at BuzzFeed Reviews!

    Get it from Soko Glam for $18.

    23. Biossance Squalene + Lactic Acid Night Serum is a little like magic in a bottle: the 10% vegan lactic acid packs a powerful but gentle punch, lightly exfoliating, boosting skin cell turnover, and hydrating with squalene and clover so you wake up with smoother texture, a more even tone, and a lovely, hydrated glow ✨.

    user before and after showing textured skin and open pores, then smooth poreless skin after using product

    This is vegan and cruelty-free.

    Promising review: "My teen and I are both using the lactic acid resurfacing night serum. We are both seeing great results. I see my fine lines and areas of discoloration fading and my teen, who has very sensitive skin, is seeing improvements in acne scarring and overall complexion. This product is a game-changer." —TM

    Get it from Biossance for $62.

    24. NYX Epic Ink Liner makes all your cat-eye dreams come true with its fluid, smooth, and waterproof texture. Reviewers rave about the quality; the strokes are flexible, and the color is deep and defined so draw away!


    Promising review: "I don't usually write reviews, but I had to rave about this eyeliner because it's amazing. My go-to eyeliner used to be the Kat Von D tattoo liner, but this is my new favorite. I think the quality is even better overall, plus it's at least $10 cheaper. It basically fits all of the requirements I would want in my perfect eyeliner. It's affordable, extremely black, opaque, easy to use, waterproof, stays on for a long time, and the tip is quite thin so you can get wings as sharp as a sword. I also usually have to use makeup remover and concealer to clean up my lines, but I barely need to do any maintenance with this. My cat eyes have been turning out so clean and beautiful. A lot of reviewers were also complaining about how this eyeliner bled everywhere, but I just wanted to say that their packaging might have been faulty because I had no problem with mine. In fact, mine bleeds less than most eyeliners I've ever used." —Caiti

    Get it from Amazon for $6.99+ (available in four colors and two styles).

    25. Jacq's Wild Hibiscus & Carrot Cleansing Bar sounds yummy and is just as yummy for your skin; with organic carrot, rice milk, and aloe vera, it fights body acne, moisturizes, and suits sensitive skin. You'll be tempted to use it everyday just for that heavenly moisturized feeling.

    the soap bar

    Jacq's is Black-owned!

    Promising review: "I've finally found a soap bar that I no longer have to waste time putting on lotion. The result was instant and my skin felt moisturized with a clean feeling every time I used it. I recommend from my experience using a rag to get the best results and the smell is very relaxing to the senses. Great product." —Daniel

    Get it from Jacq's for $6+ (available in two sizes).

    26. Kaja Heart Melter Lip Gloss Stick gives you the supplest lips you've ever had with nourishing argan and plum seed oils and a rich formula that basically melts on your lips for high shine and color. The fun heart-shaped applicator fits right in your Cupid's bow too — pucker up!


    This is cruelty-free and vegan.

    Promising review: "I love how moisturizing this product is! I’ve bought three of these and will absolutely continue to purchase them. It is right between a lip balm and lipstick where it provides more pigment than a tinted lip balm, but is not as in your face as a lipstick. It’s also very moisturizing when you apply, and after it wears off it leaves an even, light lip stain so you still have some natural-looking softer color left on your lips. Hunny Bun is a great your-lips-but-better color." —jessicacwang

    Get it from Sephora for $17 (available in nine shades and two finishes).

    27. Erborian CC Cream ensures that your natural beauty shines through with pigments that transform to match your skin tone for a glowy and smooth complexion. Great for daily use, it blurs pores, evens skin tone, hydrates with Asiatic pennywort, and protects with SPF 25. Beware: this cream will spoil you!

    A range of models wearing the cream to show that it fits many skin tones and provides smooth glowy skin

    Promising review: "Love, love, love this stuff. If you want a no-makeup makeup look that actually works and blurs your imperfections but still allows your beauty to shine through, look no further. It blends so perfectly with your skin color (tip: blend it in front of natural light for the best look). I also wear this under a more full makeup as it really helps blur any issues I’m having that day, and it acts as a first layer of SPF to help control sun damage. I have repurchased this product at least three times now and a little goes a long way so it lasts. Cannot get enough of this product!" —BermieGirl

    Get it from Sephora for $24+ (available in three shades and two sizes).

    You at yourself after using these:

    Walt Disney Productions

    Reviews have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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