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Let's make every day a good hair day.
Get a set of two from Amazon for $8.99 each (available in three sizes and 24 colors).
Promising review: "Life-changing! I was originally looking for silk pillow cases, but decided to give these a try because they were a better price. I am not disappointed! I have seen a noticeable difference in my hair in the mornings and overall they are so smooth and comfortable to sleep on. I’ve washed them several times and haven’t seen a difference in the quality. I would buy again." —Kate
Promising review: "I was recently introduced to this gel during my very first appointment at a salon that specializes in curly hair. In all honesty, I had given up on using hair gel to define my curls during the early stages of my natural hair journey because the gel available in most stores would either flake horribly or make your hair sticky or hard. They were terrible. Not this gel. It's truly wonderful. It will do what you ask it to do without the flaking, stickiness, or hardness. I have basically a 4A curl pattern and it does a great job of defining my curls. I typically wear a wash and go and it lasts until I wash my hair again. My curls are defined even after my hair gets smushed overnight due to the bonnet. I typically use homemade shea butter to stretch my hair out again. No more struggle with my hair before I have to go to work." —Angela Taylor
Get it from Wonder Curl for $15.
Wonder Curl is a Black woman–owned brand — it's also vegan and comes in eco-friendly packaging! The Get Set Jelly was owner Scarlett Rocourt's first product, and it's still one of the brand's best-selling items.
Get it from Amazon for $28.
Promising review: "MAGIC!!!! I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors (currently pink), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work. I won't lie and tell you my hair is back to it's normal state, but it is SIGNIFICANTLY improved. It is smoother, softer, and even has some of the weight back! This was just after one application (I left it in for an hour as the website suggested for my level of damage). I can't wait to see if it gets better with the next application. I am definitely sold." —shel.b.phd
It has nine temperature settings so you can ensure you get curls that last without heat damaging your hair.
Get it from Amazon for $34.99.
Promising review: "This is hands-down the best curling iron I have ever had, love the quickness that it heats up, the handle is made of the really smooth silicone, fits so well in your hand! Love the automatic off switch for I can forget to cut mine off at times. But even with saying all this, the most love part of this iron is the way your hair is smoothed and curled using this! Gives me great curls that last me for a couple days. The irons are easy to switch off to add another size. Also like the added zippered bag it comes with, easy for travel! The glove is great for sure! Best iron I have ever used in 25 years!!!" —Joy4Joy
Get a pack of 30 capsules from Amazon for $26.99.
Promising review: "I took a chance on this product and I am so happy I did. I cannot stop looking at and feeling my hair; it is so much more healthy. It used to be flat and dry looking but it looks so healthy and full now. The great thing is...this product doesn't leave your hair feeling weighed down or greasy like some leave-ins do. My ends used to look brittle and dry no matter what I used, how many times I trimmed my hair, etc. Now they are soft and healthy-looking. I love this so much I just did subscribe and save with it, because I know I will use it forever!!" —Caryn
I use this as a budget-friendly deep conditioner once in a while, and I really like it! It detangles like a dream and adds great shine.
Get a pack of six bottles from Amazon for $29.82 (you can subscribe and save 5%!) or individual bottles from Prime Pantry for $4.99.
Promising review: "I only use salon products - but I bought this while out of town in a pinch; AGAINST my hairdresser's recommendations. Three days later, I still can't believe this is my hair. I have blonde, somewhat course hair that tends to be a bit dry and frizzy. My hair is silky, smooth and shiny! Highly recommend — and you can't beat the price." —Sherry Howe
Promising review: "I didn't think something that looked like eyeshadow would do much. But it works beautifully! I can wear my hair back and feel confident that my hair looks naturally dark through and through. The best part (besides that it really works)? It stays on! I have been to the pool and come home with my hair still covered. I can only wash my hair about every other day. The roots are covered from the time I initially out on the product until I wash it out with ease with regular shampoo in the shower. Love this stuff!" —Dkl1992
Get it from Amazon for $34.50 (available in seven colors).
Check your current hair dryer to see if it fits (many reviewers have genius hacks to make it work if it doesn't), or get Xtava's matching hair dryer for $36.76.
Get it from Amazon for $24.99.
Promising review: "Hands down, NO DOUBT, the greatest diffuser ever made. Cuts my drying time down SUBSTANTIALLY compared to other diffusers and it yield tremendous volume and flawless second and even third day curls...BUY IT YOU WON'T REGRET IT!" —Barbie
Get it from Kinky Tresses for $9.
Promising review: "This oil really surprised me. My attitude with oils was always, an oil is an oil. But there is something with this oil combination that makes a big difference in my hair. Even though it's an oil it makes my hair feel so hydrated, I can't explain it. It just works. I buy 3 bottles at a time now." —Candice K.
Kinky Tresses is a Black woman–owned company that makes products for natural hair — and all of their products are nontoxic and cruelty-free. The founder is a former lab scientist, so you know you'll get ~results~.
Get the original scent from Amazon for $6.33 (available in tons of scents and colors for blending into hair).
Promising review: "Tried the rest, this one is the best. I have long, thick hair that usually stays pretty clean if I wash it every other day, but I've been trying to make curls last the elusive third day. I've tried several kinds of spray dry shampoo and always found that they either didn't do a good job absorbing the oil, or stayed white no matter what I did to rub them in, often both. I tried the original formula/scent, & I think it smells lovely. The spray goes on white (I didn't try the tinted kind) & then you massage it in for 30 seconds & BOOM. Body & volume like crazy, no greasy spots. This is definitely going into the new 'must have' for me. I can't emphasize this enough, I have used it on clean hair just to boost the volume!" —Susurrus
It's made with a five oil blend that mimics your hair's natural oil, meaning your locks will feel soft and healthy rather then greasy. And it works on curly hair too! 🙌
Get it from Sephora for $29.
Promising review: "First, you should know that my hair is naturally wavy and very frizzy. Secondly, I live in the tropics; here in south Florida we INVENTED frizz! I normally have a salon keratin treatment every couple of months to keep my hair smooth and shiny, but I’m badly overdue right now and my hair’s been a mess. Well...dang! This product is nothing short of amazing! Yes, after being outside in the humidity for a period of time, those frizzies do start popping up again (let’s be realistic!)... HOWEVER, all I need do is run the brush through my hair again to re-activate the product and it’s smooth sailing once again; re-applying is not necessary! I am LIVING PROOF that this is a revolutionary product. Ha Ha. I’ve since put off my salon keratin treatment again while I try more products from this game-changing line." —JillinWPB
It has TWO heat settings (plus a cool setting to set your style) AND ***ionic power*** to reduce frizz and add massive shine. And it has ceramic coating to reduce heat damage to your hair. AMAZING!
Get the 1.5-inch brush from Amazon for $39.99 (also available in a one-inch brush).
Promising review: "OMG this is the BEST HAIR TOOL for haircut with layers!! When I tried to style it at home with a regular blow dryer and round brush I couldn't do it like the my hairstylist — it came out flat and straight. Then I came across this AMAZING brush. I am SOOOOO GLAD I tried it. This product is truly everything!!! It is LIGHTWEIGHT, which makes it very easy to hold, the heat temperature on high is perfect (first i thought it wasn't hot enough, but it's perfect to style hair without causing heat damage), the bristles are soft, hair slides through, does not pull on hair, no breakage at all. The feature that I LOVE is that it has a cool setting to let curls cool down before releasing them (NO NEED TO USE HOT ROLLERS). This hot air brush is so great that I had to purchase one for mom as soon as I was done using it. Cannot say enough good things!" —FashionChic
To say I love this brush would be an understatement. Check out my full review of the John Frieda hot air brush for all the ~hairy details~.
Get it from Amazon for $22.
Promising review: "This is my favorite styling product now. It doesn't get flaky or hard and leaves my curls looking healthy and shiny! The bounce is insane, the best I've seen with a styling cream/gel! The consistency is more gel like than cream but is not at all like the gels of other competition. Pics are of before started using the cream gel and after... you can see the difference in my curls (I also cut my own hair)." —Mia Randall
Get it from CVS for $7.79.
Promising review: "I’ve been using this for a couple of years now. I really like it for when I need to clarify my hair. It gets rid of buildup nicely. I like to use it about once a month, twice if I need to. I shampoo my hair with it twice in the shower to make sure if gets rid of all the buildup and it really does a good job." —Neutrogena Customer
The nylon bristles glide through hair, while the boar bristles help guide natural oils along your hair to condition it. Plus the pointed end of the handle is great for sectioning off hair.
Get it from Amazon for $7.36.
Promising review: "This is the best teasing brush I've ever found. My hair can get so big. Like, insanely big. I would recommend this 100%." —Colleen Grate
Get a set of five clips from Amazon for $8.99 (available in five lengths and 55 colors).
Promising review: "Okay, so I am very picky about hair extensions. I've spent hundreds of dollars on numerous sets, and have never been completely satisfied. UNTIL NOW! These are BY FAR my favorite — and for such an amazing price! If you're worried that this deal is too good to be true (because I was) then stop worrying! And buy these extensions. Also, I have very short hair and they still look great! They're very full and luscious. And you can straighten them! I'm very happy!" —Makenzie Long
Learn more about these extensions in our full write-up.
This is the same brand that makes the MIlky Piggy Carbonated Bubble Clay Mask so many people swear by.
Get it from Amazon for $7.80.
Promising review: "I've been very careful when lightening my hair, but the straw feeling is sometimes inevitable when bleached. THIS PRODUCT IS MAGIC. I've always gone to my hairdresser when coloring so I've been fortunate to have my hair stay pretty nice but this made a world of a difference. My hair is like silk, or soft butter. So incredibly soft and shiny, I feel like a walking hair commercial. My hair feels so moisturized and healthy, just as soft if not softer than my hair was prior to coloring (been highlighting for 5 years now). Will be buying more before I run out, I will never stop using this product. FYI my natural color is the dark brown at the roots and my hair looks healthier than a natural blonde IMO :) ADD TO YOUR CART YOU WONT REGRET. After you shampoo, load your hair up and do the rest of your shower, heck have it be a long shower bc you deserve it, and rinse out with lukewarm water." —Meghan Davey
And check out the BuzzFeed Shopping editor pictured above's review for her first-hand experience (it's #1 in the post)!
One of my besties just tried this after seeing the hype online, and when she sent me a photo of the definition and shine her curls had, I was floored.
Get it from Ecoslay for $10+ (available in three sizes).
Promising review: "Legitimate holy grail product, this stuff is incredible. I have mixed high-low porosity 3a-b curls. After torturing them with heat for the last 15 years I’ve been experimenting with the CGM and this is the best styling product EVER. Solid cast, amazing definition and shine, my curls are so soft and bouncy. Minimal stickiness and this stuff doesn’t weigh my curls down. Seriously - this stuff everything." —Anya Linda
Ecoslay is a Black-owned business, and as I mentioned above, the products are handmade in the founder Aria's kitchen, using sustainable ingredients that are good for you and your hair.
Get it from Amazon for $18.95.
Promising review: "A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor
Get it from Amazon for $17.95.
Promising review: "I had an allergy in my scalp last 10 months ago that made the back of my head bald. I was really desperate to try some hair growing product to bring my hair back. I read most of the articles on Google and found out castor oil is one of the greatest products for hair growing, but there are lots of castor oil brands. I tried this product because of the good reviews, and ingredients because my scalp was really sensitive. And I didn’t expect the outcome of this product. And aside from the outcome, my hair became softer than before and thicker, and one bottle of this castor oil lasted almost a year." —Amazon Customer
Just apply to damp hair, twist or braid, and let dry for effortless waves!
Get it from Sephora for $29.
Promising review: "Perfect for my thin, fine hair. It doesn't weigh my hair down, feel sticky, or look greasy. It does make my hair soft, tames all the little broken ends from coloring and gives a slight fullness to my naturally stick straight and flat hair." —javovo
Get it from Amazon for $10.49.
Promising review: "I don't usually leave reviews, but I had to because I love this conditioner so much. I have EXTREMELY dry 4C hair. It's very picky with products. After getting to know my hair, I noticed that my hair only like products that get absorbed into the hair right away. If it leaves a coating over it, then my hair is not going to like it. It might even feel super soft for a day, but then it get extremely dry after. Even though this product is super thick (so thick that the cream stays in the jar when you flip it upside down), my hair absorbs everything and it stays super moisturized for 2-3 days after. I used this on my hair about two days ago. Today, I touched my hair expecting it to feel dry like always, but it felt like I just moisturized it. MIND BLOWN. It also smells AMAZING. It smells more like a fruity, sweet, and creamy perfume fragrance rather than a hair conditioner. It almost reminds me of Mon Guerlain. Literally the nicest smelling hair product I've ever used. 10/10" —Khady Ndiaye
Get a 42-pack from Amazon for $12.99.
Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how Awesome these are!" —Amazon Customer
The results will last all week too, sealing the cuticle of your hair thanks to the blend of amino acids, conditioners, and antioxidants.
Get it from Sephora for $29.
Promising review: "I was skeptical because not many products actually work well on my coarse wavy hair BUT I'm in love with this! I put it in damp hair at night and sleep with it in and wake up with much smoother, softer, more manageable hair!" —AlanaR
It has prongs along the side that smooth and detangle hair as it gets wrapped around, while the ceramic iconic barrel ensures your curls are shiny, healthy, and frizz-free. It also automatically shuts off after 90 minutes to give you peace of mind after you've left for the day. PLUS it has over 2,400 five-star Amazon reviews *and* directions to help you use it, whether you have short, medium, or long hair.
Get it from Amazon for $40.99.
Promising review: "Here's the deal, I'm pretty much a tomboy, I don't know how to do my makeup, I have thick hair, but never knew how to do anything but straighten it, until a friend made me try her Kiss automatic curling iron. It legitimately works and it's the easiest thing to use! I've (briefly) tried other wands and burn myself over and over. I've never burned myself with this tool and I love that it makes it easy to curl away from your face on either side, with just a push of a button. I also like that it dings when it's done, so it takes some guess work out. If you want curls, but are intimidated by all the tools out there, you won't be disappointed with this styler." —Uskadelig
If you leave it in long enough, it'll even give a lavender tint, if you're into that!
Get it from Amazon for $11.71+ (available in three sizes).
Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael
Check out our deep dive for amazing before-and-afters!
Reviewers with all hair types have left five-stars on this bb! The lowest temperature is 140°, so it's safe to use on even fine hair. Plus, it comes with a travel-size argan oil to nourish your hair — what a deal.
Get it from Amazon for $39.89.
Promising review: "I'm actually really impressed with this product, especially for the price. I have really thick, curly hair that's hard to manage, and I live in Florida, so the humidity and heat has my hair curly again within a couple hours of straightening it. I ordered this straightener because the reviews were so good and I'm glad I did it. The product came exactly when it was supposed to and I immediately tried it out. My hair is pin straight and it's been that way for about 10 hours. Even with the heat and humidity, the thermal spray it came with is keeping the frizz and curls away and it still looks awesome. I would definitely buy this straightener again." —Saramae49
It comes on a swiveling cord so you can twist it to reach every strand of hair, without getting tangled up, *and* auto shuts off so you can leave the house for the day without panicking.
Get it from Amazon for $39.99'.
Promising review: "I love the speed with which I can do my hair with this waver. Using a traditional curling iron takes me much longer and often gives my hair that overstyled, helmet head look. This gives me loose beach waves that look just messy enough to come across as natural. I have short hair and it's great for my length. I highly recommend." —BeckyfromBama