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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Kiss that frizz, breakage, and buildup goodbye.
Promising review: "I can’t live without this product. Seriously. I buy at least four tubes every time I shop at Lather (which isn’t too often so I make the most of it lol). I started using this product in place of conditioner and it’s LIFE-CHANGING. I have color treated hair that’s been bleached at least five times and the avo mint hair repair makes it feel so good that I forget how damaged my ends are. I use this product pretty generously since I have really thick, long hair but even then, it takes a few months to go through one. It’s also the very best detangler ever (I was SHOCKED when I first used it) and smells great. If I’m traveling, better believe I’ve got a tube stashed in my suitcase! :) And like six in my closet haha — I make sure I never run out!" —Freshta N.
Get it from Lather for $16.
Promising Review: "I love love love this hair mask! It makes my hair so healthy and so shiny. It smells amazing and makes your hair feel even better. The best hair mask I ever tried. I shampoo my hair, towel dry it, then apply the mask and comb my hair, leave it over night and wash it in the morning, followed by conditioner. Highly recommended." —Elisamar1
Get it from Sephora for $18.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $9.95.
Ever since I started using a microfiber hair towel, I hardly ever use a blow-dryer anymore. I'd rather not add heat to my curly hair unless totally necessary, so I'll wash my hair at night, wrap it in a microfiber towel and let it dry on its own. It helps my curls feel much healthier — and it keeps my hair out of the way while I'm doing my skincare routine.
Promising Review: "If you have naturally curly hair, you need this towel! I don't know what is at work but it definitely reduces frizz and my curls come out much nicer after using this towel. It would be even better if the towel was a smidge larger so it would feel more secure while wrapped around my head. Even so, it's a great product and I recommend it to my curly-haired friends." —KShats
Get it from Amazon for $10.99.
Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel-dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie
Get it from Amazon for $9.97.
Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it "the miracle product I've been searching for."
I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products.
Bread Beauty Supply is a Black woman-owned business that was founded by Maeva Heim in 2020.
Promising review: "LOVE this product! My hair is very dry and frizzy but this product made my hair so much more manageable and soft. I will definitely be getting more once I’m out!" —Nivedhitha
Get it from Sephora or Bread Beauty Supply for $28.
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $14.84.
MoKnowsHair is a Black woman-owned product line that was created by natural hair influencer Monica Stevens. This product is cruelty- and paraben-free and safe for all curl types and textures, color-treated, and chemically treated hair. Get more tips for using it on the MoKnowsHair blog.
Promising review: "I have tried plenty of deep treatments/deep conditioners for my hair, but this one is the absolute best. It glides through my hair so smoothly and it just leaves my hair feeling super soft, well moisturized, deeply conditioned, and incredibly strengthened as well. This is truly a salon-quality grade product all the way! No matter what type of hair you have, I can’t urge you enough to give this product a try. It will become a huge favorite of yours instantly!" —Prettichic
Get it from Sally Beauty for $11.99.
Clarifying shampoos can dry out your skin if you use them too often, so we recommend only using them once a week!
Promising review: "This shampoo removed months/years of product build-up in my hair that I didn't even know I had. After just one wash, my hair felt lighter, finer, more voluminous, and I needed less styling products to achieve the same results. But be careful not to use this too often as it can dry out your hair. I have long, dark fine hair and I use this about once every two weeks, or once every four to five washes." —Kat
Get it from Amazon for $5.19.
Promising review: "I'm a single dad of a 6-year-old girl and combing her hair is the hardest part of taking care of her. She gets really bad knots in her hair. This brush is the only thing that has ever worked. Thank you so much. She even likes to comb her own hair now." —Nguyen P.
Get it from Amazon for $11.88 (available in three colors).
Alikay Naturals is a Black woman-owned brand sold in retailers all over the world. The brand uses Caribbean-inspired ingredients to create not only natural hair products, but vulva care products, baby products, candles, and more.
Promising review: "I came across this product about three years ago after after I big chopped. I was researching products to use to combat shedding. This product went above and beyond the initial reason I purchased it. My hair is moisturized, healthy, and strong. I have been using this product ever since and will continue to use it. I highly recommend this product." —Kitty J
Get it from Target for $12.99.
Mixed Chicks is a Black woman-owned small business founded by Kim Etheredge and Wendi Levy. They got the idea for the line after bonding over their own struggles to find products that suited multi-textured hair. Now they sell a range of haircare products for varying hair types.
Promising review: "I absolutely love this product. I have forever been looking for a one-and-done product to use for my wash and goes and now I will look no further. It gave me so much definition I was amazed I could achieve just from a leave in. I recommend this to anyone looking for the same." —Maria Vega
Get it from Amazon for $19.99 (available in three sizes).
Apply a quarter-sized amount and spread from your roots to ends. Then leave on for 10 to 15 minutes before rinsing.
Promising review: "My curly hair has been very brittle and struggling to curl for a few years now, and I recently saw YouTube videos about protein. This treatment changed the texture of my hair back to fine curls. It completely transformed my hair. I plan to use it every other week and my deep conditioning the weeks in between. I hope they don't stop making it." —Laura7794
Get it from Target for $11.49.
Follow up with your shampoo and conditioner afterwards. It works with all hair types too!
Promising review: "Wow. I wish I would have taken a before picture. I had severely brittle, bleached hair and terrible split ends. After using this once (kept in hair for about four hours), my hair was noticeably softer, less straw-like at the tips, and my split ends have disappeared. It seems like the Olaplex bonded them together. I heard that every time you use this, your hair just keeps getting better and healthier, and I'm looking forward to it. I plan to use once a week." —ecyphers
Get it from Amazon for $28.
Read our full review of Olaplex No. 3 for all the deets!
Promising review: "I finally understand what they mean when they say 'silky smooth' hair. I dye my hair frequently and overall I'm relatively rough to my hair. I've used many products and most just leave an oily residue or are ineffective, but after one use my hair was incredibly soft. This is one of the few products I'll buy again. I usually wet my hair and apply an ample amount 30 minutes before showering." —Sara
Get it from Amazon for $12.95.
Bomba Curls is a WOC-owned business founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.
Promising review: "Very lightweight and has a great smell to it as well. It did not weigh down my hair and it gave my hair great shine through out the week." —Nordstrom Customer
Get it from Nordstrom or Bomba Curls for $22.
This spray is packed with nourishing oils: coconut, argan, macadamia nut, sweet almond, and grapeseed.
Promising review: "I bought this because I was looking for a cure to my frizzy, dry hair — drugstore stuff just wasn't cutting it, and even my Moroccanoil wasn't quite helping. Anyway this stuff is FABULOUS! From the first use it tamed flyaways and stopped frizz. My favorite feature is you can use it on damp OR DRY hair, which is fantastic because I prefer to let my hair air dry and then apply heat protection/spray before flat-ironing it. But I applied this tonight right before going out with wet hair, smoothed my hair into a low bun — when I got home I let it down and it air-dried into these cute, loose waves, and the top is smooth with no frizz in sight! Best product! Totally worth the money for me and will 100% repurchase." —TheInkBee
Get it from Sephora for $13+ (available in two sizes).
Promising review: "After an intense bleach session, my hair felt quite damaged. There was some breakage and the ends were very dry. I most definitely could NOT run my fingers through my hair and was in dire need of a deep conditioning treatment. When I read the reviews for this product, I purchased it. I can see how this can be heavy if too much is applied, but it was exactly what I needed because my hair was THAT dry. My hair already felt smoother and... I was actually able to run my fingers through my hair! The next morning, the state of my hair was maintained, not greasy, and the ends weren't looking/feeling like a broom. I am seriously amazed at how well this stuff works. The difference was instantaneous." —Kim-E
Get it from Amazon for $5.97.
Promising review: "I purchased this after reading the reviews on here. I recently had my already double-processed-and-highlighted hair highlighted again and the colorist way over-processed (colorist did a terrible job) bleached blonde and it was so damaged and dry. I was practically crying. I was looking online to find a mask to help my poor hair recover. I have to say I've used so many different products and none have given instant results the way this has. I used a clarifying shampoo to try to get rid of some of the leftover color and then used this hair pack. I thought is smelled lovely like vanilla! Left it on for 5 minutes and my hair was so much better. I tried it again a week later and my hair keeps getting softer and more manageable. I would highly recommend this if you have damaged, dry hair." —GP
Get it from Amazon $16.
Curldaze is a Black woman-owned business created by natural hair YouTuber Robyn Atwater. Her shop includes a few select hair products that she developed herself, as well as some tools for fellow curly hair peeps.
Get it from Curldaze for $14.99.
WOW Apple Cider Vinegar Shampoo is also hypoallergenic, sulfate-free, and paraben-free.
Promising review: "I have wasted a lot of time and money on high end shampoos and drugstore brands that don't do what they promise. I searched until I came across this amazing shampoo that has forever changed my life. I suffered from dry, brittle, puffy hair that falls out so much with just a few combs. This product has made my hair grow back thicker longer and best of all controls hair fall-out beyond imagination. Don't worry about your hair spelling like apple cider because it honestly does not. The smell is AMAZING and will leave your hair feeling super clean and soft." —Leobardo
Get it from Amazon for $19.94.
Reviewers note that it works best on damp hair right out of the shower.
Promising review: "Wow this product is incredible. Honestly my hair has been transformed. I used it after washing, drying, and styling. My hair usually is dry and frizzy after styling but what can you do? USE THIS PRODUCT, that's what you can do. Immediately after use, my hair looked fantastic and the smell is great. The oil is thick, good quality, and the color I was expecting. The packaging doesn't appear fake/in a different language and the seals were unbroken. If you have dry hair, I would try this product — it is moisturizing and produces a nice shine without being heavy or greasy on the hair." —Amzie
Get it from Amazon for $44 (available in two sizes).
Promising review: "Smells great and is deeply moisturizing. My curls are really responding well. I have between a 2C and 3A curl and this shampoo is cleansing and does not dry out my hair in the least. I absolutely cannot get over how nice the smell is — every shower feels like a spa day." —Lili
Get it from Amazon for $9.47.
This mask is also vegan, sulfate-, and cruelty-free.
Promising review: "I have naturally curly hair that I love, but the humidity + all the products I use to tame my curls make my hair kind of dull. I use this twice a week and my hair is now shiny and soft again! I highly recommend trying it out. Plus, this stuff smells amazing." —Caitlyn
Get it from Amazon for $39.90.
Check out our full review of Coco & Eve Like a Virgin Hair Masque here (it's #2)!
Promising review: "This is one of the best strengthening hair treatments I’ve ever used, and I’ve used plenty! I would compare this to the Olaplex bonder. It doesn’t leave your hair super soft, which is expected, but your hair looks and feels stronger after each use. I also love the scent!" —CleverNameHere
Get it from Beauty Pie for $40.
Briogeo is a Black woman-owned business that sells cruelty-free, gluten-free, mostly vegan, and 6-free hair care products for all hair textures.
Promising review: "This conditioner is so expensive, but so worth it. I have very thick, over processed, wavy hair. This conditioner made my hair so soft and detangled after one use. I get compliments on my hair every time I use it. Also, the smell is my favorite ever maybe. IT IS SO GOOD — it smells incredible in the shower and lingers lightly in your hair for days." —LindsayA3
Get it from Function of Beauty for $19.99.
Some reviews have been edited for length and/or clarity.