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    "This Is A Game Changer": 36 Reviewer-Loved Beauty Products That Deserve A Place In Your Life

    A winged eyeliner stamp, gentle but powerful teeth whitening pens, a super dewey luminizer, and other great beauty products with ~glowing~ reviews to back them up.

    1. An adorable octopus-shaped blackhead remover here to be your new main squeeze. All you have to do is simply massage it onto your damp skin in a circular motion, and it'll gently, but effectively, pull out whiteheads, blackheads, and other pore-clogging ickies all on its own. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    See it in action on TikTok here.

    Promising review: "After just two days of use, this adorable little octopus has done wonders for me, and it smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    2. A pair of exfoliating mitts that'll astound (and potentially disgust?) you with how much dried skin they'll banish from your body. But don't worry, you'll be too focused on how impossibly buttery smooth your skin is to be too grossed out by the mountain of dead skin flakes that even Goldmember might find a little excessive. Use these reviewer-loved mitts to unclog pores, remove spray tans, prevent ingrown hairs, and more in just four easy steps you can simply incorporate into your shower routine...and thank me later!

    See it in action on TikTok here.

    Promising review: "I have very thin and light body hair so any form of removal (shaving, waxing, etc.) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it. It's amazing! I also have very sensitive skin and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas; it would be way too harsh. I like to use this mitt first when I get in the shower, then use CeraVe SA body wash (a gentle chemical exfoliant) and follow up with Cetaphil body lotion for dry and sensitive skin. This whole routine is fragrance free and leaves my skin feeling very soft and moisturized." —Kat

    Get them from Amazon for $8.19+ (also available individually).

    3. A painless mint-flavored Venus teeth-whitening pen designed to give you quick results with just 30 seconds (!) of daily use. Even *years* of stains from things like coffee, tea, wine, smoking, soda, and more are no match for this thing.

    Promising review: "I really liked this product because it gave me significant results in just a few days. I have tried other whitening products but I definitely think this one is my favorite because it's not only easy to use but also works very well. There is also no weird aftertaste, and all I do is keep my mouth open wide for around 30 seconds. The whitening capabilities were also great, and I know this because my teeth were stained before but now they are not. Lastly, these pens were very easy to use because all you have to do is twist the dial at the bottom of the pen clockwise, and product comes out. So overall I would rate this pen a 10/10 and I am definitely planning on buying more in the future." —Roy Joseph

    Get a two-pack from Amazon for $16.99.

    4. A long-lasting Lovoir Winged Eyeliner Stamp — it'll give you a classic cat-eye look *in just minutes* on those days when you don't feel like putting a whole lot of effort into your makeup.

    reviewer wearing cat-eye look created with the winged eyeliner stamp and dark blue lipstick
    reviewer holds two stamps, which each have a slightly curved end for adding a winged eye to black eyeliner

    Promising review: "This is a game changer! I have always been terrible with just plain eyeliner, but cat eyes were out of the question. I had tried so many times and always failed. Until now! These stamps are genius and so simple. I was VERY skeptical and figured it would be another waste of money, but I was so wrong. I got it right on both eyes the first time and loved it! I bought both the 8 mm and 10 mm and love them both. The pen part of the eyeliner is fantastic as well. I usually use a liquid liner and have to use a ton of Q-tips to clean it up after applying, but I barely had to clean up anything with this pen. It went on smoothly and easily. I highly recommend this product to anyone!" —Sarah Beth Stephenson

    Get a two-pack from Amazon $12.72 (available in three sizes and a combo pack including one of each size).

    5. A Revlon hot-air brush to simplify your routine using special vents that allow air to flow, so hair dries faster without damaging. It's much quicker and easier than using a dryer, flat iron, or curling iron, and the results will make you feel like you just came from the salon!

    Promising review: "Just wow! I was skeptical at first. I wish I would have bought this sooner! After showering I get all the moisture I can out of my hair. And leave it to kind of air-dry while I’m getting ready, having coffee, or whatever I’m doing that morning. It takes me about seven minutes to dry my hair if that! I have very thick, naturally curly hair. It is a fabulous tool to have in your arsenal! May be the only one I have to use. No flat iron needed as of yet! Would buy again in a heartbeat!" —D.K

    Get it from Amazon for $34.88+ (available in two styles).

    6. And a reusable Revlon volcanic stone face roller so you can stop buying wasteful oil-blotting sheets. This works the same way! Just roll it over your T-zone or other greasy areas, and soak up excess oil *without* messing up your carefully applied makeup.

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    See it in action on TikTok here

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. Not only is it affordable, but it's also washable, which helps you save money and be less wasteful. It felt like the holy grail had been delivered to my front doorstep. After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Get it from Amazon for $8.72 (also available in red).

    7. A pack of Schick dermaplaning razors — now you won't have to pay to remove peach fuzz. Plus, it works painlessly and precisely, leaving your face oh so smooth without the irritation marks that most threading or razors leave behind.

    Close-up of reviewer's razor showing the peach fuzz it removed
    Another reviewer holding a cotton pad with a large ball of peach fuzz they shaved from their face

    See it in action on TikTok here.

    Promising review: "I use these to remove my peach fuzz on my face and shape my eyebrows easily. I did not expect them to work as well as they did. My face feels super smooth and soft, and skincare products are more effective now. I was scared to shape my eyebrows with it, but it came with a small attachment that makes the blade smaller so you don't accidentally shave off half your eyebrow LOL! I love them, 10/10." —Abigail

    Get a pack of three from Amazon for $4.99.

    8. A cruelty-free Glossier eyebrow gel for anyone who wants an easy and amazingly effective way to thicken, fluff, fill in, and groom their brows *without* them getting stiff and flaky. All it takes is one quick swipe to make everyone jealous of your eyebrows, thanks to the tinted gel formula and mascara-like wand!

    Model applies the gel to eyebrow
    Model's eyebrows before using the gel and after using the gel — looking visibly thicker and more filled in after using the gel
    Glossier

    Promising review: "I’ve always wanted something mild to enhance my brows as my hair is dirty blond and my eyebrows are thin/light. This product is PERFECT! I used the blonde color and it is the perfect shade for everyday use along with wearing it to go out. Extremely happy with this purchase!" —Kim

    Get it from Glossier for $16 (available in five shades).

    Check out former BuzzFeeder editor AnaMaria Glavan's full review of the Glossier brow gel (#5) for more details!

    9. A bottle of plant-powered vitamin C serum here to make your skin look radiant as ever! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity without resorting to harsh chemicals or synthetic colors.

    In addition to vitamin C, it also has skin-saving ingredients like vitamin E, witch hazel, and botanical hyaluronic acid. It improves the health of your skin overall, so it can also help with acne and other blemishes.

    Promising review: "I love love love this product! I’m nearing 30 and needed a good skincare regimen, as I’ve NEVER had one. I can’t believe my results! Not only has it taken away all dullness, it has reversed some sun damage! My before and after pictures are taken WITHOUT filters in the same lighting/same area of my bathroom. I’m highly satisfied!" —Heather C.

    Get it from Amazon for $19.99+ (available in two sizes).

    10. Some L’Oréal 8 Second Wonder Water that'll give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere *eight seconds* to achieve!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this! I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $8.09.

    11. Some Touch in Sol's No Poreblem Primer — it'll smooth out, energize, and hydrate your skin so any makeup you add on top looks like it was done by a pro! 

    a dollop of the primer, showing the gel-like pink texture
    reviewer wearing makeup after using primer

    Touch in Sol is a small, POC-owned brand from South Korea that aims to spread happiness and joy through the art of makeup!

    Promising review: "Even after only the first use, I was blown away by this primer. I honestly didn't think a primer could do what this one does. It went on very smoothly and didn't feel greasy whatsoever. All during my super-long day at work (12-hour shift), my makeup didn't budge and my face looked so smooth and satin-y under my makeup. I have moderate to severe acne so my skin is generally fairly oily, but it's has also been very dry lately, and this primer made it so my makeup didn't crease at all or cling to dry patches on my skin. I can't emphasize enough how surprised I was every time I went to the bathroom and looked in the mirror to see how smooth my makeup still looked." —MMkay13

    Get it from Amazon for $16 (also available in a pack of two).

    12. skin spatula perfect for giving your pores a deep clean and banishing all those blackheads, using gentle and soothing high-frequency vibrations that de-clog pores without damaging them.

    Close-up of the scraper showing dead skin and sebum
    reviewer's before and after three days apart and you can see that the spatula helped improve the texture of their face and made their skin look smoother

    See it in action on TikTok here.

    Promising review: "I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." —Paige Chaney

    Get it from Amazon for $22.99+ (available in two colors).

    13. A long-lasting Peripera Ink Velvet Lip Tint for anyone who wants a bold color that'll go on smooth and naturally stain your lips so they stay vibrant all day long — without feeling clumpy or sticky.

    Former BuzzFeed writer Nusrat Sultana is a big fan! She said:

    "I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain."

    Promising review: "New holy grail lipstick! I'm not normally one to write reviews, but I'm so pleased with this product that I felt obligated to! I even came back to grab a few more colors because the price point is great! I'm obsessed with matte lipsticks! What I'm not obsessed with is how most matte lipsticks leave your lips dry, cakey, and flakey! NOT THIS ONE. 

    The texture of this product is phenomenal! So lightweight, barely feels like anything is on my lips when it dries. Substantially more comfortable than typical lipsticks. Instead of intensifying the cracks in my lips, it smoothed right over them. It leaves my lips looking plumped and perfectly matte. A little bit of this product goes a long way, so be sure not to apply too much! I found applying a dab in the center of your lips and using your finger to spread and pat around gives the best effect! I like this lipstick even more than my Jeffree Star Liquid lipsticks! Highly recommend for anyone looking for a lightweight matte lipstick." —kelsey

    Get it from Amazon for $9.90 (available in 26 shades). 

    14. A flat iron one reviewer hailed as "the holy grail" of flat irons. It'll help you spend less time straightening and curling hair, and it even regulates temperature so you don't have to worry about heat damage.

    A woman with a shoulder-length afro.
    The same woman with her hair flat-ironed straight.

    This flat iron straightens and curls hair with eight heat balance micro-sensors in its plates to make sure the heat is distributed evenly so you don't fry your hair off. The heat ranges from 145 to 450 degrees so you can control the temperature, unlike other flat irons that heat up to one temperature with no adjustment capabilities.

    Promising review: "I purchased this flat iron simply based on reviews and I am soooo glad I did! I was skeptical about the size since my hair is so thick but I can literally do ONE pass and I’m done! My hair always comes out silky straight and flawless! It's most def worth the purchase!" —Ariel Woods

    Get it from Amazon for $39.95.

    15. A box of face masks — they'll help clean out your pores and make 'em look smaller while sending the lines on your face packing!

    Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was given to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin' huge and getting bigger day by day it seemed like. 

    I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on every day for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" —Amazon Customer

    Get a box of eight masks from Amazon for $19 (also available in packs of two, three, and four).

    16. A fade cream for anyone who wants to lighten hyperpigmentation, even out their skin tone, reduce acne scars, and prevent dark spots from recurring — *without* changing your natural skin tone.

    before and after photo showing the cream got rid of basically all of a dark-skinned reviewer's very dark cheek hyperpigmentation
    before photo of a reviewer red acne scars on their cheek
    the same reviewer with almost all of their acne scars faded and totally not noticeable

    Promising review: "I give 10 stars. It was like $5, so it was worth a try. It worked amazing for dark spots!!!" —Nicole

    Get it from Amazon for $7.99.

    17. A tube of Essence's Lash Princess mascara — it defines and separates lashes to give you the bold look you usually need ~falsies~ for. Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    Here's what BuzzFeed editor Kayla Boyd has to say about these:

    "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." 

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full review of the Essence Lash Princess Mascara! You can also check out her review of the mascara on TikTok!

    18. A trending Bio-Oil that uses vitamins A and E, chamomile, and lavender to soothe cracked and dry skin, fade new *and* old scars, and moisturize without clogging up your pores. Reviewers who have been washing their hands a lot and ending up with painful dry skin say this really helps!

    Here's why BuzzFeed editor Emma Lord loves this stuff:

    "FWIW re: scars, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."

    Promising review: "I bought this for my scars but because of the current COVID-19 crisis I have been washing my hands so much that they are painfully dry. Hand cream hasn't helped enough so I decided to use the Bio-Oil on them and even after the first application they felt SO much better! I'm glad I bought the big bottle!" —L. Strand

    Get it from Amazon for $8.59 (available in multiple sizes).

    19. E.l.f.'s Poreless Putty Primer because it'll fill in pores and wrinkles, giving you a smoothing layer to help your makeup go on a lot more evenly.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $8.50.

    20. A bottle of CND Essentials nail and cuticle oil — it'll help soften cuticles and strengthen nails when used daily.

    Check it out in action on TikTok here!

    Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size of bottle lasted a bit more than a month of religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $8.50.

    21. A firming eye cream that uses vitamins and organic botanicals to rejuvenate the delicate area around your eyes. It banishes dark circles, puffiness, loss of firmness, sagging skin, wrinkles, crow’s feet, and dryness, leaving you with brighter, firmer, hydrated skin *without* irritation!

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa

    Get it from Amazon for $14.99+ (available in three sizes and as a pack of two).

    22. A file and callus remover if you wanna make your feet feel like they were completely reborn.

    Promising review: "To say the least, I was pretty apprehensive about using what is advertised as a 'Colossal Foot Rasp.' Pretty terrifying labeling if you ask me. But HOLY CRAP this thing works. I had to do a before and after shot. It looks Photoshopped but it absolutely is not!" —Derrick

    Get it from Amazon for $8.95.

    23. A brush here to give you a relaxing lil' massage every time you wash your hair while deep cleaning and exfoliating your scalp.

    A person rubbing the scalp massager on their soapy head of hair
    The scalp massager is a round tool that fits in the palm of your hand and has thick, silicone bristles

    Promising review: "This is just what I wanted! Great for a scalp massage. I wanted a product that would not pull my hair and did not have hard, plastic seams, to pull or damage my hair. This is it! Very relaxing to use. It is light and comfortable to hold. I don't have to worry about straining my hands trying to grip this. I can control the amount of pressure perfectly without scratching my scalp. I bought one for my mom, and two for me! Love these. Great gift, for the natural hair enthusiast, or anyone looking for a nonmotorized scalp massager." —BunnyLove2

    Get it from Amazon for $6.98+ (available in three colors).

    24. A first-of-its-kind, plant-based BYO Blush Oil — it reacts to your skin’s natural pH to instantly give you the perfect shade of natural flush that complements your skin tone. You can use it on its own or on top of foundation for a little extra vibrancy. Science is cool!

    model wearing the blush
    model wearing pink blush
    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients. Plus, all of Youthforia's makeup is designed with ingredients that make it ok for your skin to sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36.

    25. A bubbling clay mask for exfoliating your pores, preventing blackheads, and potentially giving your partner the jump scare of all jump scares that they'll never live down. Plus, reviewers say it makes a serious difference on your skin!

    See it in action on TikTok here.

    Promising review: "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not. I hear that these masks are very popular in Japan." —L. Shea

    Get it from Amazon for $8.99 (available in packs of one, two, and three).

    26. Some Cake Beauty The Curl Friend Defining Cream that'll provide you with glossy, frizz-free, natural-looking curls thanks to a blend of shea butter and lightweight natural oils that manage to moisturize your locks without weighing them down.

    Promising review: "I have thin hair that has a very inconsistent wave pattern. When I allow it to air dry on its own it will be inconsistent and frizzy. I added this stuff to the mix, as well as switching to a t-shirt instead of a towel to dry my hair, and it's a game changer. It keeps the frizz away, while evening out my waves and adding body. Very happy with the purchase. Great if you're trying to lay off hot tools or don't have time." —Kaitlyn

    Get it from Amazon for $8.29 (also available as a pack of three).

    27. A hydrating BHA toner if you need the pore-minimizing power of salicylic acid, but want to skip the irritation. The BHAs in this alcohol-free formula come from willowbark extract to provide natural exfoliation and smoother skin texture *without* tightness or dryness.

    The toner
    Biossance

    Promising review: "Very satisfied, this stuff really works!! I have been using this for about two weeks now and I have seen so much improvement in my skin. If you are looking for a sign to buy this, this is it!!" —Johanna B.

    Get it from Biossance for $28. 

    28. A buildable Generation G sheer matte lipstick that makes application easy so you can put it on anywhere — no mirror required! The dialed-down pigment is also beloved for the way it adapts to your natural lip color, leaving you with a casual look featuring just enough of a pop of color to enhance what you're already workin' with.

    BuzzFeed staffer wearing pink lipstick
    Model applies the lipstick
    Former BuzzFeed staffer wearing subtle red lipstick
    Maitland Quitmeyer / BuzzFeed, Glossier, Rebecca O'Connell / BuzzFeed

    Former BuzzFeed editor Rebecca O'Connell loves this lipstick! Here's why:

    "Glossier's new sheer matte lipstick seems like a total contradiction — sheer? and matte? at the same time? But it totally works. It's got a kind of waxy consistency that's a little harder than most other lip products. It kind of reminds me of a floral-scented crayon. The color is nice and subtle, so it lets you build to whatever vibrancy you're going for. I personally like to do two coats for an almost natural look. It's not great for dry or chapped lips, but I would say it's a lot more forgiving than other lipsticks, so you don't have to worry about it smearing or getting on your teeth or transferring to whoever you're smooching. I got the jam color and the name is definitely not helping my strong urge to take a huge bite out of it. 10/10, would eat."

    Get it from Glossier for $18 (available in six shades).

    BuzzFeed editor Maitland Quitmeyer is also a huge fan! Check out her full review of the Generation G lipstick for even more details.

    29. Some Avarelle tea tree and calendula oil-infused pimple patches — they actually help reduce acne overnight by drawing out pus trapped under the skin. You can even see all of the gunk these patches pull out, so you know they're working.

    Reviewer photo of square acne patch that is filled with pimple discharge
    Reviewer photo of cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "These did exactly what they said they would. I had a rather large-area acne breakout under my chin. Overnight it nearly disappeared! I will say these are best on spots with a whitehead as they work by drawing the yucky stuff out. I will definitely be getting these again." —Heather E Tapp

    Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

    30. A deeply nourishing hair mask with aloe vera and castor oil for anyone with dry, damaged, brittle, or frizzy hair who wants stronger, shinier, glossier, and softer locks.

    Jar of Girl + Hair Curl Cloud with model showing before-and-after results
    Amazon

    Girl + Hair is a Black-owned, woman-owned small business.

    Promising review: "I'm a natural hair girl! I often struggle with finding a product that helps me manage and keep my hair safe for the next styling. Although I wear protective styles, the in-between time really counts, so this mask is a lifesaver. I love to see the hydration of my natural curls and I feel this product gives them the love they truly deserve! This product has helped me redefine my hair experience. Love it!" —Ashley Jennings

    Get it from Girl + Hair on Amazon for $12.99.

    31. A tube of Elizabeth Mott Thank Me Later Eye Shadow Base because you didn't spend time putting on eye makeup in the morning only for it to be all smudged, faded, and creased by the time the afternoon rolls around. This stuff'll help enhance and lock in your eyeshadow, keeping it vibrant and in place all day long!

    A customer review photo of their eye makeup done at 8:30 a.m.
    The same customer with a review photo showing their eye makeup at 6:30 p.m.

    It's cruelty-free!

    Promising review: "I have tried so many things. Concealer, various eyelid primers (E.l.f., Urban Decay, etc.) and special eyeshadows that are supposedly crease-proof, nothing worked. I had given up using eyeshadow until this came into my life. I have to say I was skeptical. I didn't think this stuff would work, but it does. I put a tiny amount on my lids, wait a couple of minutes for it to dry down, then put powder, cream, or pencil eyeliners over it, and then nothing budges all day. Seriously. I can wear eyeshadow again. Love this stuff!" —Amazon Customer

    Get it from Amazon for $13.68.

    32. A bottle of Fanola purple shampoo designed to neutralize yellow tones so you can achieve the vibrant platinum hair you've been dreaming of — all without an expensive salon visit! Tired of gray or light streaks? This'll help make 'em less noticeable so you can finally have consistent, evenly colored locks to flaunt.

    A reviewer with yellow-tone blonde hair
    Same reviewer with platinum blonde hair

    Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael

    Get it from Amazon for $9.19.

    33. A versatile clay mask to give those pores a *deep* cleansing, help clear breakouts, accelerate healing, and nourish your skin so it feels nice and refreshed. Some reviewers even use it on their hair!

    reviewer wearing the mask on their 4C hair
    reviewer with angry cheek breakouts before using the mask and then noticeably clearer cheeks after using the mask consistently

    See it in action on TikTok here.

    Promising review: "I bought this because of TikTok and do not regret it. I have really sensitive skin so I was a bit skeptical at first. I used it for about the minimum time and I could not move my face. When I took it off I was shocked and worried because my entire face looked like it was burned and I had welts on my outer cheeks. If this happens to you, don’t freak out! It goes away in less than 30 minutes. The next day my acne had completely disappeared and my skin looked glowy. Normally when I do a face mask I can’t tell any difference, but with this it was super noticeable. This will be my go-to face mask from now on." —kk

    Get it from Amazon for $9.99+ (available in two sizes).

    Check out our Aztec Secret Indian Healing Clay deep dive for more satisfying before and afters.

    34. Elizavecca CER-100 Collagen Protein Treatment that uses ceramides and collagen to magically bring your damaged hair back to life with all the body and silky softness you could possibly dream of! Even skeptical reviewers were amazed at how well it works.

    The collagen protein treatment in its container
    The writer's hair before and after two uses
    Bek O' Connell / Via www.buzzfeed.com

    Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson

    Get it from Amazon for $7.90.

    Former BuzzFeed editor Bek O' Connell has this and loves it! Check out her full review (#1) for more deets!

    35. Some Saie Glowy Super Gel you can add to your foundation, use alone as a primer, or even slap onto your arms and legs for the dewy, radiant skin of your dreams.  

    model holds saie glowy super gel
    saie glowy super gel on legs
    Saie

    Saie is a woman-founded small business based in NYC that strives to create clean beauty for all. High-performance products with sustainable packaging and good, clean ingredients is their motto.

    Promising review: "I have very sensitive skin, and I have to be really particular about the base products I use (no silicones or waxes, no powders). The ingredients in this are perfect; it's such a lightweight texture, and it just gives a beautiful natural sheen to the skin. I use it every day now, and I feel like the bottle will last me a long time, so it's also a great value!" —Sarah M.

    Get it from Saie for $28 (available in two shades).

    36. And finally, a bottle of Thayers witch hazel toner to tone and hydrate your skin with fresh-smelling rose water, organic witch hazel extract, and soothing aloe vera. It can help keep acne under control while reducing redness and inflammation — but be sure to do a patch test before applying it to your entire face just to be on the safe side.

    The writer holding the bottle of toner
    The writer holding up the bottle of toner
    AnaMaria Glavan/BuzzFeed

    Here's what previous BuzzFeed editor AnaMaria Glavan has to say about it:

    "I have combination skin that's prone to redness (especially around my cheeks and nose, with the latter being really annoying), plus the occasional pimple. After two weeks of regularly using this toner in my evening routine, I barely need concealer to cover the Crayola redness under my nostrils. PLUS! It's super effective as spot treatment. This stuff attacks your pimples with the same vendetta that Buffy used to destroy vampires: It works that well."

    Get it from Amazon for $9.80+ (available in six scents as well as unscented and two sizes).

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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