Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
There's a reason reviewers can't get enough of these helpful beauty products.
Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $9.85.
People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.
Promising review: "As a healthcare worker during COVID-19, the increased mask wear has both myself and my partner breaking out. This has been a welcome addition to our routine. Thanks for having a product that actually works!" —Brytnee
Get it from Amazon for $14.95.
Promising review: "I wouldn’t have believed it if I didn’t see it!!! In less than five minutes all of the dry, dead skin came off. It didn’t hurt and I didn’t need expensive paraffin treatments or foot soaks. I can’t believe I’ve struggled with dry heels for so long! Can’t express how amazing it feels to have smooth heels. Easy to use and quick!" —Teacher Mom
Get it from Amazon for $9.95.
Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa
Get it from Amazon for $15.99+ (available in two sizes and as a pack of two).
"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." —Kayla Boyd, BuzzFeed Shopping Editor
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller
Get it from Amazon for $4.99.
For more info and review pics, check out Kayla's full review of the Essence Lash Princess Mascara! You can also check out her review of the mascara on TikTok!
Promising review: "I’m in love with this brush. For someone who used to spend anywhere between 6–12+ hours detangling my 4c Z-pattern hair, I literally can get my hair detangled in 30 minutes or less. And my hair is like a fluffy cloud afterwards. If you don’t already have this brush, you’re honestly missing out. 10/10 recommend." —Dee
Get it from Amazon for $5.99+ (available in five colors).
Promising review: "These did exactly what they said they would. I had a rather large-area acne breakout under my chin. Overnight it nearly disappeared! I will say these are best on spots with a whitehead as they work by drawing the yucky stuff out. I will definitely be getting these again." —Heather E Tapp
Get 40 round patches from Amazon for $8.49 (also available in XL square patches).
Promising review: "Over the years, my skin has become extremely oily. This roller is easy to use, portable, REALLY does what it says!! Don't know how I've lived without this. I will never purchase blotting/oil-absorbing sheets again." —jazmine
Get it from Amazon for $9.98 (or $9.48 with the Subscribe & Save option).
Promising review: "After my acrylics came off during quarantine, I wanted to make my natural nails stronger as they had had acrylics on them constantly for the better part of two years. I searched around Amazon and gave this product a try. I'm glad I did. I started using it twice a day, once in the morning and once toward the end of my workday. I'm down to once every few days now and my nails are much stronger after the past two months. I'll continue to use it until I can get back to the salon." —Alice B.
Get it from Amazon for $8.50+ (available in three sizes).
Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel-dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long, fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie
Get it from Amazon for $11.89.
BuzzFeed Editor Bek O'Connell has this and loves it! Check out her full review of the Elizavecca CER-100 Collagen Coating Hair Protein Treatment (#1) for more deets!
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad, I could shake my head and it would come off. With just a few uses per week, I got rid of all my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $14.84.
Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita
Get it from Amazon for $4.33+ (available in 18 shades).
Promising review: "Just wow! I was skeptical at first. I wish I would have bought this sooner! After showering I get all the moisture I can out of my hair. And leave it to kind of air-dry while I’m getting ready, having coffee, or whatever I’m doing that morning. It takes me about seven minutes to dry my hair if that! I have very thick, naturally curly hair. It’s is a fabulous tool to have in your arsenal! May be the only one I have to use. No flat iron needed as of yet! Would buy again in a heartbeat!" —D.K
Get it from Amazon for $34.89+ (available in seven colors and with accessories).
Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was give to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin' huge and getting bigger day by day it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" —Amazon Customer
Get a box of eight masks from Amazon for $30.93.
Promising review: "I’ve always wanted something mild to enhance my brows as my hair is dirty blond and my eyebrows are thin/light. This product is PERFECT! I used the blonde color and it is the perfect shade for everyday use along with wearing it to go out. Extremely happy with this purchase!" —Kim
Get it from Glossier for $16 (available in five shades).
Check out one BuzzFeeder's full review of the Glossier brow gel (#5).
Promising review: "I have purchased this product over eight times. I love it!!! I noticed results after about two weeks of putting it on once a day. Every time I get a new pimple, I put this on after the pimple heals and it gets rid of the scar. I use it on my face, arms, back, and chest. Recently I started using it on my bikini area as well to get rid of ingrown hair scars. I recommend this product to everyone I know who has acne scars." —Amazon Customer
Get it from Amazon for $4.79.
Promising review: "FWIW re: scars, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night." —Emma Lord, BuzzFeed Shopping Editor
"I bought this for my scars but because of the current COVID-19 crisis I have been washing my hands so much that they are painfully dry. Hand cream hasn't helped enough so I decided to use the Bio-Oil on them and even after the first application they felt SO much better! I'm glad I bought the big bottle!" —L. Strand
Get it from Amazon for $8.92 (available in four sizes and two bundles).
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this! I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.97.
It's cruelty free!
Promising review: "I feel so stupid...I'm 65 years old and have always been annoyed by the fact that by midafternoon, my upper lids would be oily, shiny, and sporting a stripe from my eyeliner. I didn't think there was a cure. Then stumbled upon the idea of using a primer/foundation designed for the eyelids. What? How BRILLIANT!! Who would have thought? I dipped my toe into the water and purchased one tube of the Thank Me Later Eyeshadow Primer. I don't use eyeshadow on my lids, but I do use it as a liner on my lower lashes. (I add water to compressed eyeshadow and put it on my skin with a sponge-end pencil thing). This stuff ROCKS!! At the end of a hot Texas day, my lids are still as fresh and dry as they were at 6 a.m. And it only takes a pinhead-sized drop to cover one entire lid from lashes to eyebrow, with enough left to cover the lower lid area as well. It's creamy, but dries very quickly. Awesome! The only thing that keeps this product from being 100% perfect is that it has a chemical smell when you first put it on...BUT...after a few minutes, the smell is gone and my eye makeup looks impeccable for 12+ hours. Obviously, I highly recommend this product. They've found a lifetime customer with me." —ShortieTX
Get it from Amazon for $13.48.
Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael
Get it from Amazon for $9.70+ (available in three sizes and a pack of two).
In addition to vitamin C, it also has skin-saving ingredients like vitamin E, witch hazel, and botanical hyaluronic acid. It improves the health of your skin overall, so it can also help with acne and other blemishes.
Promising review: "I love love love this product! I’m nearing 30 and needed a good skincare regimen, as I’ve NEVER had one. I can’t believe my results! Not only has it taken away all dullness, it has reversed some sun damage! My before and after pictures are taken WITHOUT filters in the same lighting/same area of my bathroom. I’m highly satisfied!" —Heather C.
Get it from Amazon for $19.99+ (available in two sizes).
Promising review: "I have fairly 'normal' skin. It definitely gets dry in the winter. The wash doesn't sud, but you still feel so clean afterward, even in the hot summer months. There's not the tight pulling feeling of dryness — you will be glowing. My skin is dry in the winter, and this leaves me feeling clean, not dry. Love. Love. Love." —Deann K.
Get it from Glossier for $9+ (available in two sizes).
BuzzFeeder Ayesha Mittal has this and loves it! Check out her full review of Glossier's Milky Jelly Cleanser for more details.
It contains 10% glycolic and lactic acids and has tiny pumice exfoliants to buff away dead skin for smooooooooooth arms.
Promising review: "Amazing product! I've suffered with KP on my arms for 15 years and nothing helped. This product didn't just help, it completely cleared it away! I noticed a big difference after just one use and a month later of using it two times a week my arms are smooth and I'm no longer embarrassed of them. I'm so excited! This product has changed my life!" —Sherrie Ruiz
Get it from Amazon for $17+ (available in two sizes).
Promising review: "Eyeliner so easy to apply that the blind can use it! I'm legally blind and do my makeup by feel. Eyeliner is the hardest to do so I've gone without for years. Decided to give this one a shot based on the reviews and was not disappointed. Came out great and was so easy to apply! So happy to be wearing eyeliner again! And yes I know some don't realize that the blind wear makeup or have trouble believing it would look good so heres a pic of my first try with this eyeliner." —Lowe Family
Get it from Amazon for $22 (available in three tip styles and eight colors)
To learn why a BuzzFeed editor loves this, check out her full review of the Stila Stay All Day Waterproof Liquid Eye Liner.
Promising review: "I really like the eyeliner and the stamp. The stamp is easy to use. The eyeliner goes on smooth with minimal effort or pressure. Both eyeliner and stamp are smudge-proof and don't run or smear during the day. I’m very happy with the product. I would recommend your product to others." —April Wood
Get it from Amazon for $11.97 (available in two sizes).
Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $2.99 (available in seven colors and packs of one, two, and three).
Promising review: "I wanted my hair to be natural, but wanted to blend my color more naturally with my silver without chemicals or fake-looking colors. After applying dry and leaving on until product dried several times, before each shampoo (two times/week for me), I’ve achieved full, natural-looking color and healthy, natural hair. WOW. This lasts over two weeks. It doesn’t fade quickly. I am in the sun all day hiking and working on my vehicles and yard. The in-between levels look rose gold, which is beautiful and totally IN STYLE! I now have the option to color or not. I’m going to have to stock up on this product." —Jennifer Jones
Get it from Amazon for $9.97+ (available in two sizes and packs of one, and two).
Bread Beauty Supply is a Black woman–owned business that was founded by Maeva Heim in 2020.
Promising review: "LOVE this product! My hair is very dry and frizzy but this product made my hair so much more manageable and soft. I will definitely be getting more once I’m out!" —Nivedhitha
Get it from Sephora or Bread Beauty Supply for $28.
"This product contains peptides, algae, and vitamin C to improve the appearance of skin. Mind you, I don't usually reach for 'anti-aging' products because everyone's skin is technically 'aging.' However, this cream is really hydrating, and I use it in rotation once a week." —Christine Forbes, BuzzFeed staff
Get it from Kate Somerville for $120.
Promising review: "These were amazing! They actually did what they claimed they would. My feet were peeling in five days. Starting on the third day, I made sure to soak them for at least 10 minutes. It took about three to four days for them to stop peeling but the results are amazing. My feet feel so new!" —Nov.Rain
Get it from Amazon for $27.95.
Promising review: "This set has been a game changer for great quality home manicures. Since using the base and top coat, I regularly get asked where I got my nails done and if they’re gel because they look so perfect! I do my nails on Sunday nights, and before using this set I’d usually be touching up chips by Tuesday night. With this base and topcoat, they easily look great through Thursday and sometimes last the whole week." —Ev
Get this set from Amazon for $9.65.
Did I mention it's made of cotton and bamboo? That's right, it's vegan!
Promising review: "This facial brush is the perfect stiffness for my taste and easy to hold with its rounded, textured shape. With little effort, I can get a satisfying scrub that exfoliates without scraping too gently or too hard. I have sensitive, slightly oily skin and this is great." —Molly
Get it from Amazon for $5.99.
The oil is paraben free, cruelty free, fragrance free, and vegan.
"This is the stuff of dreams, people! I put it on my face at night after serum and before my night cream, and wake up with bouncy, bright skin. The first time I used it, I had overnight results. I am constantly yelling about this product to everyone who will listen; I even convinced my dermatologist to try it." —Rebecca O'Connell, BuzzFeed editor
Get it from Biossance for $8+ (available in three sizes).
This flat iron straightens and curls hair with eight heat balance micro-sensors in its plates to make sure the heat is distributed evenly so you don't fry your hair off. The heat ranges from 145 to 450 degrees so you can control the temperature, unlike other flat irons that heat up to one temperature with no adjustment capabilities.
Promising review: "I purchased this flat iron simply based on reviews and I am soooo glad I did! I was skeptical about the size since my hair is so thick but I can literally do ONE pass and I’m done! My hair always comes out silky straight and flawless! It's most def worth the purchase!" —Ariel Woods
Get it from Amazon for $46.95.
Love Goodly is a woman-owned small business created "to make it easier for women to shop for healthier products."
What you'll get: Four full-sized products every other month.
Get it from Love Goodly starting at $34.95+ (available in two boxes).
Promising review: "My new holy grail facial cleanser. This stuff is fabulous — so fabulous that I've been using it in the evenings and mornings, and have all but retired my expensive brands. It is so simple and fast to use. I love that I don't have to pull my hair back and inevitably get my hair wet when I wash my face. Anyway, I use this with a face cloth and to help do some light exfoliating. It dries quickly and once it does my skin is silky smooth and clean. Best of all, my pores are literally gone and so tiny that I rarely even wear foundation anymore." —Mrs. Warren
Get it from Amazon for $6.39.
Check out why this won best makeup remover in the lowest price category in one BuzzFeeder's full review of the Garnier micellar water.
"I'm really not one for eyeshadow, mostly because in the past almost every formula I've tried gave me major fallout, which was just too frustrating to deal with. But I was SO pleasantly surprised when I tried this shadow and found that the product smoothed onto my lids super easily without that chalky, dusty feeling that a lot of shadows have regardless of price point. There are tons of adorable colors included, and I'm looking forward to being able to reach for this palette whenever I want a quick, easy pop of color! The color payoff is excellent and there's even a corresponding blush palette that I also have and adore!" —Rachel Dunkel, BuzzFeed staff
Get it from BH Cosmetics for $12.
And! This consists of a mild, nonirritating formula that's organic and won't foam or leave any residue.
Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon
Get it from Amazon for $7.99.
Beauty Strike is a Brooklyn-based small business founded by Emani Mone Jeter, a third-generation beauty professional and licensed aesthetician. She creates natural cleansers, toners, treatments, moisturizers, and more that are recyclable.
"My skin was about as tight as Kim K's Mugler dress when I decided to switch to this toner. It's nonirritating, and I love that the spray bottle doesn't require me to touch my face." —Christine Forbes, BuzzFeed staff
Get it from Beauty Strike for $14+ (available in two sizes).
Promising review: "This stuff makes my skin feel amazing. I've struggled with acne for more than 10 years and I've used stuff filled with chemicals since the problem started. I've only recently decided to take the all-natural route for my skincare routine. This, followed by some witch hazel and bee venom spot treatment has done more for my skin in a week than Proactiv and other over-the-counter products did in 10 years. Everybody's skin is different but this has really worked for me and I recommend it to anyone. Also, I have very sensitive skin and using this multiple times a week hasn't had any negative effect." —Amazon Customer
Get it from Amazon for $14.98 (also available for $13.98 with the Subscribe & Save option).
This Black-owned business also has a quiz you can take to get product recs. Plus, the product are all vegan, cruelty free, handmade, and organic!
Promising review: "My hair feels and looks moisturized, healthier, and just plain amazing. I am in love with these products, definitely will recommend to anyone." —Mercys t.
Get the Wash + Go system from Curlmix for $80+ (available in five scents/formulas).
Blume is a woman- and POC-owned brand that specializes in effective skincare and truly fantastic packaging.
Promising review: "I have sensitive, dry skin and this is the perfect product! It’s cleans my face without drying it out and feels amazing! My skin feels soothed, clean, and moisturized!" —Elena R.
Get it from Blume for $16.
The cleanser is formulated without parabens, silicones, or sulfates and is vegan and cruelty free.
Promising review: "This was definitely successful in clearing up breakouts. It wasn't instant and took a few days of use, but it was effective in shrinking breakouts in two to three days. It also wasn't overly drying." —Rachel O
Get it from Versed for $16.99.