We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    34 Beauty Products With Before And Afters That’ll Seriously Wow You

    Your jaw is gonna drop when you see what the biotin shampoo could do for you.

    1. An eye primer to help make sure the smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. 

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    2. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it's some magical potion. 

    BuzzFeed editor showing how her makeup stayed in place for 12 hours after using the urban decay setting spray
    Jenae Sitzes / BuzzFeed

    BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

    Get it from Amazon or Sephora for $16+ (available in two sizes).

    3. A beard straightener designed to heat up in just 30 seconds so you can tame your curly mane without wasting any time. Never thought abut straightening your beard before? Try it once, the look will really ~grow~ on you. 

    a reviewer's beard before using the straightener all curly
    a reviewer's beard after straightening

    It has three different heat settings to accommodate different beard thicknesses!

    Promising review: "Of the three beard straighteners I have had, Arkam is by far the best. The cord rotates super easy and stays out of the way. It heats up in seconds which is much faster than the other two. The bristles are made better to prevent burning. As a matter of fact, the bristles are the only part that gets hot. My beard's sides are short while the bottom is long. The Arkam handles both lengths with ease and without burns." —JT Dimmitt

    Get it from Amazon for $39.99.

    4. Denman Hair Brush to help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer showing half of her hair curled with brush and half of her hair air dried without brush
    Reviewer hand next to white and pink brush on table

    Promising review: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

    Get it from Amazon for $15.30+ (available in four styles and six colors/patterns).

    5. Or a beloved-by-the-internet detangling brush that'll get through any of those extra stubborn tangles *without* pulling out all your hair in the process. 

    reviewer's child before with hair stick up and after much smoother
    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $11.99+ (available in 10 colors and two-packs).

    6. And a spray bottle of SoCozy Curl Spray Leave-In Conditioner to finally help detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).

    Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $8.63+ (also available in a two-pack).

    7. L'Oréal Paris Infallible Fresh Wear Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities.

    Reviewer before using foundation
    Reviewer after using foundation

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $10.96+ (available in 13 shades).

    8. teeth-whitening pen designed to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $18.95 (also available in a pack of four).

    9. A fabulous lip-plumping gloss set that'll create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $9.98.

    10. A purple hair mask so you can keep your blonde looking fresh instead of yellow and brassy. Maybe now you can hold off on that expensive salon visit a liiiittle bit longer.

    Promising review: "So I was a little intimidated by the pigment of the color of this mask. It’s like deep purple – darker than any of purple shampoos I’ve used before. It works wonderfully! I shampoo my hair, towel dry, use K18, wait four minutes, and then put this mask on. I saturate my whole head and leave it on 10–13 minutes because I like that gray-ashy tone. It comes out perfect every time. And if it’s just a tad tooo purple, just hop back in the shower and rinse with a shampoo. That takes care of it no problem. It also doesn’t stain your scalp or your forehead, which I love because it can get kinda messy. My hair feels so soft afterwards and has so much shine. I love it!" —Arayah R.

    Get it from Amazon for $26.99.

    11. VieBeauti eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!). Apply this serum consistently like you would a top liner and you'll be thrilled with the results. 

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $23.50 (available in three versions). 

    12. And a lash-lifting kit so you can add the curl effect to your now super long and thick lashes. You'll be able to wake up every morning looking like you just put on a fresh coat of mascara. Everyone is about to walk up to you demanding to know your secrets. 

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "Okay I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes so it was difficult for me to get the lift pads in the right positions but once that was over, the rest was a breeze. Unlike some of the other kits I've seen on here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    13. A Tower 28 SOS daily rescue spray with SO many uses: helps minimize acne, calms down sunburn, reduces eczema irritation, combats bug bite itchiness, and more! Plus there's just something about a quick spritz onto your face that's so refreshing 😌.

    The red spray bottle
    person before using the spray with a lot of acne and after with clearer skin
    Sephora

    Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.

    I've been seeing hypochlorous acid sprays all over my TikTok FYP so obviously I was influenced and wanted to try it out. I really hate the feeling of getting all sweaty in a workout and not being able to wash my face right away, so this has been a great option to just spritz on right away to help me feel more refreshed (and cleaner knowing some of the bacteria is getting killed and won't make me break out). I just keep the bottle in my car and will spray it on when I finish a workout. Aside from the myriad of benefits this spray has, there is something sooo soothing and refreshing about spritzing a cool mist on your face when you're hot and sweaty. I have seriously become obsessed with it, it just feels so dang good!! I love knowing that this is helping to protect me from breakouts, and I also am glad to have it on hand for any time I inevitably break out into a mysterious rash (yes this happens, my skin hates me).

    Get it from Sephora or Amazon for $12+ (available in two sizes).

    14. A set of pimple patches that are not only effective but also satisfying. Just place one of these on your pimple, go to bed, and wake up to a drastically smaller pimple — and a satisfying patch full of all the gunk it pulled out. 

    Reviewer's chin with a large pimple and a pimple patch on top
    Same reviewer but now the pimple patch has a white circle in the middle

    Mighty Patch was created in 2017 by Hero Cosmetics, which is a woman-owned and Asian-owned company founded by current CEO Ju Rhyu. Hero Cosmetics now creates cleansers, toners, pimple patches, and more.

    Promising review: "I love this product! I am an adult with acne. When new ones pop up, put one of these patches on at night and by the morning the pimple is gone. Poof! It even works to pull out cysts — but you need multiple days for those. I also have really sensitive skin and these don’t bother it one bit. I love these!!" —Rebekah W.

    Get a 36-count from Amazon for $11.97.

    15. An eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to help brighten and firm your skin. 

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression showing their eye bags disappearing over time

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $15.12+ (available in three sizes and a two-pack).

    16. A Revlon hot air brush that will give you a salon-like blow out in the comfort of your own home. No more juggling a blow-dryer and a hair brush — this tool combines them and will make your life soooo much easier.

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon

    Get it from Amazon for $39.60+ (available in five styles).

    17. Essence Lash Princess Mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with sooo much less effort. 

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed Shopping editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat a ton…and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

    18. Elizavecca CER-100 Collagen Protein Treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! 

    collagen ceramide protein treament being held up
    buzzfeed editor's hair before and after using the treatment
    Bek O' Connell / BuzzFeed

    Promising reviews: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as an alternative for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way, and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carley S. Whitson

    "I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair. It made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.

    Get it from Amazon for $9.70.

    And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!

    19. Radha Beauty Rosehip Oil that'll nourish your skin with antioxidants, vitamins, and essential fatty acids to help hydrate and soothe your face. This amazing concoction can also help brighten your skin tone and banish blemishes. *Cue infomercial voice*: But that's not all! You can also use it on your hair, cuticles, or in your lotion!

    Promising review: "My new holy grail! I have super sensitive, acne-prone skin in a very dry climate. This stuff is seriously so amazing. I use it from my face to my toes. It’s completely eradicated any dry skin I had and makes me glow. I’ve gotten so many compliments on my skin since I’ve started using it, even my boyfriend noticed! I love it after chemical peels too. It gets rid of peeling and dry patches as well as soothes any redness. It’s a decent-sized bottle for what you pay!" —Brynnieb09

    Get it from Amazon for $14.95.

    To learn more, check out this facial oil write-up.

    20. A nail and cuticle oil made with jojoba oil to deeply penetrate your dry cuticles and help promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.

    Promising review: "I had peeling, weak nails for years. I bought this in February. This size bottle lasted a bit more than a month as I religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-oz refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $9.90+ (available in three sizes).

    21. A super-soft MakeUp Eraser to remove A L L your makeup by just adding water…yes, even waterproof makeup. How does it make sense? IDK maybe it's magic, but whatever it is, it *works.* 

    Pink washcloth
    Reviewer with half their face made up, and the other half bare after using the eraser

    Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With MakeUp Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz

    Get it from Amazon for $14.81+ (available in 13 colors/patterns).

    Check out BuzzFeed's review of the MakeUp Eraser for more deets!

    22. A bottle of sulfate-free biotin shampoo infused with botanical extracts to help thicken and hydrate your hair while also clarifying and cleansing product buildup on your scalp. Yeah, go ahead and just toss your other shampoo, you won't be needing it anymore. 

    Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $11.95+ (available in two sizes and a two-pack).

    23. A cult-favorite Aztec Secret healing mask that is basically a vacuum for your pores in just 5–20 minutes, leaving you with smooth and firm skin. And, if you're interested in a ~full~ spa day, you can even use this mask on the rest of your body, your hair, or even to create foot soaks. Talk about a product going above and beyond!

    A before-and-after of a reviewer with a lot of acne scars on their face compared to a much clearer complexion with only 3-4 scars still visible
    reviewer holding the face mask jar

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black sea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Get it from Amazon for $22.95.

    Check out more details about this popular clay mask.

    24. A L'Oreal *eight-second* lamellar water rinse-out treatment because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real life magic. 

    Reviewer with frizzy long hair
    Reviewer with shiny long, straight hair

    And it's silicone-free!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $9.87.

    25. A pack of bamboo oil-blotting sheets if you catch yourself looking super greasy before 10 a.m. These can quickly and easily remove excess oils without messing up your makeup. 

    a reviewer's used green sheet that's soaked in oil
    a reviewer's oil forehead
    the same reviewer's forehead after using the sheets, showing it's much less oily

    Promising review: "I have been searching for something as effective as this for a long time now. I have extremely oily skin. I live in the Caribbean and whether I wear foundation or not, very early in the day my face is covered in oil. Mostly over my T-zone is where I get shiny and oily. So I tried this and it is excellent. It picks up the oil quickly leaving my face naturally matte-like for hours. I am well pleased with the light weight of the sheets, and the pack fits perfectly in my purse or jeans pockets. I have no dislikes. I will stock up on it. Anyone with oily skin will find this as a must have." —Melisa

    Get a pack of 100 sheets from Amazon for $6.60+ (available in three formulas and various pack sizes).

    26. The highly effective Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out and you may just discover the next big thing to put it on. Once your friends find out about this it's gonna be like the sisterhood of the traveling oil!! 

    Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!

    Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this." —Amazon Customer

    Get it from Amazon for $9.99+ (available in three quantities).

    27. Maybelline Instant Age Rewind concealer because you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down. 

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under-eye concealer ever. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $7.12+ (available in 18 shades).

    Check out my colleague's Maybelline's Instant Age Rewind Concealer review and learn why it's her favorite.

    28. color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.  

    the huestick in orange
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in three shades).

    29. A foot file just like the one they use at nail salons (except wayyyy more affordable than a full-on pedicure). Now you can remove your calluses and cracked skin from the comfort of your own home.

    Promising review: "I tried for months to get rid of deep cracks on my left heel. I used salves, moisturizing socks, those viral peeling foot masks, lotions, soaks, pumice stones, that old egg-shaped foot grater thing. Stuff helped a little, for sure. They lessened the cracks. But those cracks were deep. So I got this and it worked. It took a couple of times using it after showering, and then using one of the salves and covering with socks overnight. And my cracks are gone. Not just lessened, they are GONE. I maintain my heels now with this every couple days because dry skin happens on heels, and this is easy to use. The handle is long enough to reach, and right now I'm eight months pregnant and reaching anything is a struggle so that's saying something. It's easy to clean, just rinse that foot parmesan off and hang it to dry. This might be my favorite Amazon purchase so far. And I buy everything on here." —Meg

    Get it from Amazon for $9.95.

    30. Or a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of five to seven days) from your feet to reveal a smoothness you haven't experienced since you learned to walk. 

    a reviewer's progression showing their foot with progressively more peeling
    a reviewer's foot with half peeling off

    Check out a TikTok of the foot peel in action.

    Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet...and let’s be honest the peeling feet pictures are not for the weak :)...but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use)...two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias

    Get two pairs from Amazon for $13.25+ (available in two sizes, 11 scents, and four quantities). 

    31. A reviewer-beloved anti-dandruff shampoo to help clear up existing dandruff and itchiness (possibly from the first use), and also to help you remain flake-free and shiny. 

    The active ingredient in this is a powerful antifungal.

    Promising review: "MIRACLE PRODUCT! If you have a flaky scalp from dandruff, BUY THIS. I was about to go to the dermatologist if this stuff didn’t work. Thank goodness I saved myself hundreds of dollars by giving this product a shot. I used it four of five times (over a month) and it cleared my scalp almost completely. One more use and my scalp will be 120% healed! This stuff blew my mind. Totally worth it." —chris

    Get it from Amazon for $15.88+ (available in two sizes).

    32. A face moisturizer with Vitamin E to help reduce the appearance of acne scars and provide deep hydration without any cringe-worthy greasy feeling left behind. To make it even better, this stuff is 100% vegan and cruelty-free *and* comes in fully recyclable packaging.

    a model applying the moisturizer to their face
    a reviewer before with breakouts and after with much clearer skin
    Goodful

    Promising review: "I love the moisturizer; it smells amazing and is the perfect balance, not too heavy but creamy and rich. I have been looking for ages for a moisturizer that suits my more mature skin, but cruelty-free. I'm so happy to have found UpCircle...just off to place another order!" —Rhian J.

    Get it from our Goodful shop for $26.

    33. A tub of O'Keeffe's hand cream, which could help repair even the most cracked, damaged, or bleeding hands within days by creating a moisturizing, protective layer on your skin to prevent additional drying.

    before of a reviewer with eczema on their hand
    the same reviewer's hand, which now looks moisturized, less red, less cracked, and less angry

    Promising review: "I bought this for my husband after reading other reviews. We have tried everything for my husband's very dry, cracked, rough hands. He works outside all year long on his days off and works in a really harsh environment for his job. He is constantly getting deep cracks that develop from use. I am not kidding you when I say this has made his hands as soft as mine! He was so surprised how well it worked the first time. He had me buy a second jar of it to leave at work. If you have extremely dry, hard-to-heal cracked hands get this lotion!!" —Andrea C.

    Get it from Amazon for $7.99+ (also available in 2- or 12-pack).

    If you want more info, check out our full write-up of O'Keeffe's Working Hands Cream.

    34. A bottle of Tend Skin Solution so you can finally say goodbye to the razor bumps, ingrown hairs, and razor burn that somehow ALWAYS appear after you shave, no matter how much you exfoliate or moisturize. 

    Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won't be disappointed!" —bill nye

    Get it from Amazon for $19.50+ (available in two sizes).

    The reviews used in this post have been edited for length and clarity.