We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Essence Lash Princess Mascara might just leave people wondering if you recently got eyelash extensions (which it feels like everyone and anyone has been raving about). Joke's on them!
BuzzFeed writer Emma Lord is a BIG fan of this mascara. She said:
"Hello, that is my face above, because I bought into the hype of over 35,000 positive reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz
Get it from Amazon for $4.99.
2. Elizavecca Hair Treatment, an affordable but oh-so-effective hair mask that'll help restore your hair and reduce shedding (shout out to the collagen and protein extracts its infused with). It'll be a game changer for your beauty routine.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.50.
3. Mouthwatchers' flossing toothbrush has two layers of bristles designed to *really* deep clean your teeth and in between your gums. Your pearly whites will feel as fresh as they do after the dentist but without the whole...ugh-I'm-going-to-the-dentist ordeal.
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
BuzzFeed writer Emma Lord couldn't help but sing the praises of this toothbrush:
"I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."
Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $9.90.
4. Glimmer Glow Stick lipstick will ensure your pout can showcase the *perfect* shade of pink at all times thanks to its fancy pH technology. It'll magically leave a rosy, subtle glittery shade on your lips.
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
5. E.l.f.'s Poreless Putty Primer reviewers adore because of its lightweight texture and how wonderfully it works to reduce the appearance of pores. You can also count on it to help you apply your makeup smoothly and evenly.
I, like many others (it has over 35K positive reviews on Amazon) have this primer and also agree that it's fantastic! It really does go on my skin so smoothly I can barely even feel that I've put any primer on at all. My makeup stays on so nicely when I take the time to apply it over it. And at a price like this? Ya can't beat it.
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $9.99.
6. Exfoliating skincare mitts designed to lift away dead skin (and remove a spray tan that's seen better days) — an excellent way for you to kickstart your spa-like experience at home.
Promising review: "If you're trying to find something for body exfoliation...this is it. Just this glove, water, and some time. I soaked in the bathtub for about 10 minutes, then got to exfoliating." —Kari Shawhan
Get it from Amazon for $6.99.
7. Schick Hydro Silk Touch-Up Dermaplaning Tools to help you remove the pesky peach fuzz from your cheeks or those fine eyebrow hairs you simply can't seem to grab with a tweezer.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.67.
8. Avarelle Pimple Patches that'll blend in with any skin tone and are gentle enough for any skin type, so you can go about your day without worrying that it looks like you're growing a second head on your face.
Avarelle's pimple patches are formulated with tea tree oil and calendula, which is said to heal and shrink zits overnight. A single pack comes with 40 patches in a variety of sizes to fit any pimple you've got. I personally reach for these ALL the time. I'm lucky enough to really only get one major pimple before getting my period. When that bad boy shows up I simply put one of these patches on overnight and am always amazed by how much it's shrunk down by the morning.
Promising review: "I’ve tried so many brands of pimple spots, and these are hands-down the best on the market. I’m a performer at Walt Disney World, and a clear complexion is required. Last night, I put these on a few acne problems (a small cyst, a whitehead, and a pimple I shouldn’t have picked and has been a bump for about three weeks now.) I just woke up and am writing this review in disbelief. THEY'RE FLAT! Gone! All of them! I could cry I’m so happy. The packaging is also ideal, because it allows you to conveniently and easily peel the stickers off without stretching them out or folding them back on themselves. Do yourself and your complexion a huge favor! Have these on hand for a stubborn zit when you really need help. Make sure you apply them to completely clean and dry skin." —Caitlyn
Get it from Amazon for $8.49.
9. A shampoo scalp massager so even if you only have the time and energy for a quick rinse you'll still be able to indulge in a relaxing scalp massage.
BuzzFeed writer Emma Lord is a big fan of this product:
"I have one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this is a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."
Promising review: "I can't say enough about this product. I have long hair and I do not wash my hair more than every four to five days. My hair is dry and it doesn't get dirty until nearly a week goes by. However, my scalp is another story. If I have been sweating due to weather or working out, my scalp is going to be accruing dirt. This has been a godsend. This brush does an amazing job of getting my scalp squeaky clean and I don't have to be concerned about that buildup not coming off. I always loved going to the salon for a good scrub of my scalp but it can be expensive to do all the time. This makes it so much easier and I can do it every time I wash my hair. I was having some hair loss and couldn't figure out what was going on other than just stress. Since I started using this, the hair loss has stopped and I actually think my hair is growing better. I wrote an earlier review but I have been using this now for awhile and wanted to update what I said then so this is it. I am buying several more of these for stocking stuffers at Christmas. I know once they use this, they will be thanking me until next Christmas! LOL! ;-)" —KGB
Get it from Amazon for $6.98+ (available in three colors).
10. Lovoir Flick Stick Winged Eyeliner Stamp, if you obsess over makeup tutorials but haven't been able to nail liquid eyeliner just yet.
Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow
Get it from Amazon for $14.97 (available in three sizes).
11. Elizavecca Milky Piggy Carbonated Bubble Clay Mask that starts to bubble once it's applied — get one for you and each of your roomies and prepare for a fun night of selfies (all the while banishing your blackheads).
Promising review: "Wow! I purchased this on a whim after seeing one of my favorite YouTubers try it out. I didn't expect a lot from it. I tried it out and was shocked!!! The mask was simple (and fun) to use. I wasn't sure I felt a lot happening while it was on, but it was pretty cool how the bubbles started to grow off of my face. Upon inspection after using this mask I was completely amazed. My face felt cleaner than it has in a very long time AND my pores looked amazing! I don't remember a time when I felt like my pores looked great before using this mask. I would highly recommend this mask to anyone. It's also so much cheaper than the GlamGlow ones I have been using (and didn't see near these results from)." —Phil Textor
Get it from Amazon for $10.98.
12. A heatless curling rod headband — wrap your hair into it before hitting the hay, remove it when you wake up, then stare at yourself and your luscious locks. It's as easy as that — no heat neeeded!
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $9.99 (available in six colors).
13. Cocokind Mymatcha All-Over Moisture Stick you'll likely want to buy two of and stow away in both your bathroom and your handbag. It has nearly too many uses to count — it'll help hydrate dry lips and skin, reduce dark circles and puffiness, and smells as delicious as your favorite latte.
Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health. I treated myself to this matcha stick and it's fantastic! I use it mostly under my eyes (I've been suffering from Bell's Palsy so my eye doesn't close all the way and I've been nervous to use serums/lotions) and long the sides of my nostrils which, oddly, get very dry. It smells fantastic and is super hydrating!
Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.
14. Maybelline Total Temptation Eyebrow Definer Pencil to subtly and easily fill in your eyebrows — you'll be looking like Zendaya in no time at all. (Her brows really are fantastic, aren't they???)
The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising review: "This stuff is INCREDIBLE! It takes a little longer to put on, but it looks VERY natural, and lasts a long time. The unique wedge shape gets all the nooks and crannies other liners don’t. I love the convenient mini-brush attached to the end and how it is shaped. I would purchase this just for the brush, although I love the brow liner even more! There is hope for my sparse brows again! PLEASE NEVER STOP MAKING THIS!!!" —Laura
Get it from Amazon for $8.17+ (available in four shades).
15. And Ownest Eyebrow Soap, an eyebrow pomade for anyone really committed to crafting flawless brows without spending *tons* of time in the morning — it'll fluff 'em up and hold 'em perfectly in place all day.
16. NYX Professional Mechanical Eyeliner — it smudges seamlessly and actually stays put (imagine that?!) but more importantly comes in 13 colors so you can mix your look up without having to learn an entirely new beauty appliation skill.
Promising review: "If they ever stop making this I will cry and probably buy like 20. It’s a great price and great quality! I recommend it to anyone who will listen lol. Makes a great clean line, or smudges out beautifully with a brush, and stays put either way. It seriously never dries out, never irritates my eyes, doesn’t pull my skin, washes off fairly easily at the end of the day with a gentle cleanser, it’s one of my holy grail beauty products that I’ve been using as a staple for several years now. Would HIGHLY RECOMMEND." —Gen B
Get it from Amazon for $4.99+ (available in 13 colors).
17. Maybelline Super Stay Matte Liquid Lipstick that'll stay on as long as you need it to — whether that's just for a quick virtual meeting with your colleagues or for an hours-long marathon or a day as a bridesmaid.
BuzzFeed writer Emma Lord is a big fan of this product:
"Personally, I absolutely swear by this lipstick to the point that I haven't used anything else in years (my favorite is the muted pink "Seductress"). I'm pretty bad at applying anything matte, but this formula and the applicator make it close to foolproof. It lasts a long time and my lips never feel chapped or dry. I also like that when it does fade, it does it in a gradual way that doesn't look obvious or patchy and require an immediate touchup."
Promising review: "I love this liquid lipstick! It applies so smoothly. It's high pigment, doesn't dry out my lips, doesn't fade, and doesn't smudge! Once it dries, I don't have to give my lipstick a second thought. This is the best lipstick I have ever tried. I have five different shades now. I hope they never stop making this." —Kristn
Check out our Maybelline liquid lipstick review for more.
Get it from Amazon for $8.98 (available in 30 colors).
18. Ouai Mini Detox Shampoo, in case you've been eyeing the full-size version since its recent debut but haven't been ready to commit. Give it a test run with the smaller size instead!
I've been using the full sized version for the last year or so and have been blown away by how much it's helped my hair — I would totally pick this up as a travel shampoo. In the earlier stages of pregnancy my hair was falling out in massive clumps. (IDK, hormones?) The Ouai Detox shampoo was one of the few solutions I found that actually seemed to freshen up my scalp and leave my hair feeling normal and fuller again. I've been using it once a week (as instructed) and will absolutely continue to!
It has a nice floral scent (not too strong) and is cruelty-free, gluten-free and free of sulfates SLS and SLES, parabens, formaldehydes and an array of other harmful products.
Get it from Sephora for $14.
19. Peripera Ink Velvet Lip Tint that'll be easier than ever for you to integrate into your day-to-day makeup routine — it creates a long-lasting, weightless, buildable lip color you won't ever tire of.
Promising review: "Definitely will stay on your lips longer than your ex stayed in your life. It's not too sheer and not too vibrant, creates that natural look. I did a water scrub test and oh my, it sticks on my skin, it will smudge a bit but it won't make a mess, the smudge will be very light. It has a berry scent and I absolutely love it." —Vy L. Ng
Get it from Amazon for $9.90 (available in 24 shades. Find more shades here).
20. NYX Matte Finish Setting Spray to ensure the hour you spent perfectly applying primer, concealer, and highlighter won't go to waste.
This spray has a matte formula, meaning it won't turn your makeup into a greasy or oily mess.
Promising review: "This spray is everything! Like, oh my gosh. I notice the difference if I forget to spray this on. I've walked through the humid city of New Orleans in the middle of July and my makeup stayed on from the time I got to work and was mostly still there by the time I got home, which was nine hours later. I can't rave enough about this, and I'm very picky when it comes to makeup." —missyj95
Get it from Amazon for $9.02.
21. A 10-piece makeup brush set featuring gorgeous crystal-like handles that'll leave you feeling like a mystical beauty even if you haven't slept a wink and are *attempting* to use your makeup skills to hide it.
22. Elizabeth Mott Thank Me Later Eye Shadow Base to keep your carefully blended eyeshadow in place — you can *thank me later* for this precious present.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
23. 16 Dermal Korea collagen sheet masks so you don't ever have to fret about whether you have a quality mask on hand after a particularly stressful day when you're looking to unwind.
Promising review: "These masks are amazing!!! Having 'ice pick' scars left over from acne I was told that I'd have to pay for expensive laser therapy because the body can't produce enough collagen to heal deep scars. I've been using these masks for two months and I've seen SIGNIFICANT reduction in my scars. They are almost completely gone!" —Shaun
Read our Dermal collagen sheet masks review!
Get them from Amazon for $11.99.
24. Maybelline Instant Age Rewind Concealer to brighten your under-eyes and help you disguise that your Sunday Scaries kept you up way past your bedtime.
Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita
Get it from Amazon for $8.80 (available in 18 shades).
Check out our full review of Maybelline Maybelline Instant Age Rewind Eraser Concealer here.
25. Provence Beauty Clearly Pink Clarifying Daily Cleanser featuring a refreshing scent filled with apple, watermelon, orange blossom, and willowbark that'll make washing your face feel like a fresh spring morning.
I've been using an array of Provence Beauty brands (like their Immortal Bloom cleanser and Deep Bleu Cloud night moisturizer) and have been very impressed! All of the products I've tried feel like a high-end item even though they have a cost effective price tag. My skin loves it just as much as my wallet!
Promising review: "I have been waiting for this to come to Ulta. I love this soap. The smell is subtle and not strong at all. It cleans my skin without over drying like other clarifying products that I have used in the past. I love the glass bottle because it feels more fancy. Really great." —Yvonne
Get it from Ulta for $7.99+ (available in two sizes).
26. Mane Club Hair Masks, the perfect addition to your at-home spa night and they'll leave your hair looking moisturized and healthy. Yes, I know they're not *under* $15, but the extra penny will be worth your while. 😉
I will never never get over Mane Club's packaging. It's to die for. I've also had the pleasure of trying out their masks — they've left my hair SO soft and smelling amazing. During my pregnancy my hair was falling out and started feeling very brittle (why, hormones, why?!) and I was desperate to try and get it to some level of normalcy. I ordered this variety pack and the masks have made such a difference! My hair has been much softer, less greasy, and I love that one pouch lasts me three to four applications. Additionally, Mane Club is a small business based in California that sells cruelty-free, vegan haircare products.
Get the hair mask bundle from Mane Club for $15 (complete with a tote bag) or from Amazon for $15.
27. Essie's "Set in Stones" glitter polish, a must-have for anyone who wants to *~make the whole room shimmer~* à la Taylor Swift (or at the very least, your nails).
I recently received this top coat and am obsesssssssed. The glitterly is perfectly chunky but not overwhelming and can totally be worn on its own in addition to over any color of nail polish. Add it to your favorite dark blue (perhaps Essie's "Caviar Bar") to recreate Taylor Swift's Midnights manicure. 😉
Get it from Amazon for $8.60.
28. A blackhead scrub stick that'll exfoliate your clogged pores and remove excess sebum while also being a bit reminiscent of the adorable lil' character from Finding Nemo that said "you made me iiiink!"
See it in action on BuzzFeed Shopping's TikTok!
Promising review: "Here’s the thing. A scrub is never going to solve your blackhead issues long term. But there is truly no other product like this. It’s an amazing quick fix to get your pores unclogged and less noticeable, and once you’ve done that, slap on some retinol/salicylic acid with a moisturizer. Adorable packaging, unique product, and effective!" —Molly
Get it from Amazon for $12.50.
29. Sephora Retractable Rouge Gel Lip Liner with a creamy texture you won't be able to get enough of — it's so well pigmented you can even use it to fill in your lips entirely and forget about lipstick all together.
BuzzFeed Shopping editor Elizabeth Lilly says, "Hi, yes hello. That is my face above. I love this liner! I own several colors and DO match it to some of my lipsticks (regular and liquid) but TBH I often wear it solo, as I'm suggesting here. It's especially great for the summer when heat and humidity make it feel like any and all makeup is sliding off your face (even if it's not thanks to a good setting spray)." For more on why it's a staff fave, check out our full Sephora Rouge Gel Lip Liner review!
Promising review: "I absolutely love these! I got Creme de la Creme, Rose Wine, and Sink or Suede, and they all look good on my light medium skin tone. They are also very easy to use and the staying power is surprisingly very good. I have a few high-end lip liners and honesty prefer these over them. Definitely recommend." —jenstreet
Get it from Sephora for $13 (available in 27 shades).
30. Neutrogena Hydro Boost Hydrating Cleansing Gel you can count on to remove your makeup (and any other lingering grime) from your skin faster than you can say "ugh, I really should turn off the TV and shower."
I've added this cleanser into my shower routine and am a big fan! Sometimes my skin can be sensitive to certain cleansers, but this one has been great since the first time I tried it out. It's left my skin feeling fresh, grease-free, and easily takes off mascara (win!). The formula is free of oil, soaps, parabens, dyes, phthalates, and alcohol and is hypoallergenic and non-comedogenic. I also like that it's fragrance-free, since most of my body wash/soaps and shampoo/conditioners definitely have scents of their own.
Get it from Amazon for $7.35.
31. Tarte Sea Power Flex Full Coverage Vegan Concealer, so your search for the perfect concealer can finally come to an end.
I'm personally a big fan of Tarte and can't wait to try out this release from the brand. It comes is both a full-sized and mini-sized tubes (in case you want to test it out before committing) and 32 shades. It's noted as Clean at Sephora and is vegan and cruelty-free. Additionally it has a full coverage and liquid formula that'll leave your skin with a lovely matte finish.
Promising review: "It’s so silky. Not dry or cake-y at all. It lasts all day long and I have use it as a foundation as well. I was really pleased with this power flex concealer. Nearly no creasing in my smile lines. I will always love Tarte products." —Kate1707
Get it from Sephora or Tarte for $12+ (available in two sizes and 32 shades) and on Tarte
32. Starface Outer Space Foaming Body Cleanser that is actually neon green in color and'll make every shower feel like you're living out your Nickelodeon dream of being slimed...except you're cleaning your skin!
How fun does this cleanser look??? It can be used daily and has been designed to clean and refresh acne-prone skin. It features an all-natural citrusy fragrance and is filled with moisturizing and exfoliating ingredients. It's vegan, cruelty-free, paraben-free, pthalate-free, and noncomedongenic.
Promising review: "Smells amazing, feels great, no reaction on sensitive skin. Highly Recommend 10/10!" —Canna
33. OPI and Xbox Nail Lacquer Collection, for gamers who have always wanted a manicure inspired by their favorite hobby! Dreams really do come true. 🎮
I actually took the Racing for Pinks shade with me to the nail salon and got a mani/pedi with it. 🥰
Promising review: "It goes on so smoothly. Love the color choices. It lasts nicely. Will definitely buy it again. Makes me realize I need to discard my old gooey polish. Have already recommended it to a friend. It's hard to come up with enough to say for the minimum needed!" —Jan
Get them from Ulta for $11.49 each (available in nine shades).
34. Milk Makeup Rise Lifting + Lengthening Mascara, made of 93% natural ingredients you can count on to help you create the lashes of your dreams without thinking twice about them losing their curl or developing yucky clumps.
Promising review: "If you want lashes that give you that WOW factor, this mascara is IT! I do already use growth serum on my lashes but nothing gives me the length, curl, and definition this mascara does. Forget the lash curler, you won't even need it! Hands down my favorite mascara." —Mabelita89
Get it from Sephora for $14+ (available in two sizes).
35. The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Scalp Serum, a must-have new product for anyone who has let the dry, cold, winter season take control of their scalp. This serum will help bring it back to life so you can say "see ya!" to your scalp's current dry and flaky situation.
This lovely serum has a milky consistency and is packed with moisturizing ingredients like squalane and hyaluronic acid to support hydration. It's great for all hair types and is fragrance-free, cruelty-free, gluten-free, and free of parabens, formaldehydes, phthalates, sulfates SLS and SLES, and other harmful ingredients.
Promising review: "My hair stylist literally said 'omg what are you doing to make your hair this thick?' the last time I got my hair cut. I am so excited to have someone else noticing how amazing this serum works. Highly recommend, super affordable, I love this brand." —RachaelMichelle
Get it from Sephora for $14.20.
36. Kiss Lash Couture Masterpiece Haute Couture Eyelashes you'll adore because they're made of premium faux mink fibers and can be used up to 20 times!
37. Olive & June Press-On Nails that'll help you apply a manicure in a snap! The best part? Your nails will look fresh without the hassle of trying to execute a perfect polish job — your cuticles that usually get doused in paint will be thrilled!
BuzzFeed editor Abby Kass and I are huuuuge fans of the Olive & June brand! You can check out our Olive & June nail polish review while you anxiously wait for yours to arrive..
Get it from Olive & June for $10 (available in sizes extra-short — long and 78 styles).
38. Tarte Shape Tape Contour Concealer you've likely been eyeing for months now and will be so excited to finally learn what the hype is about. Let me tell you — it'll live up to it.
I can finally say I've tried out this magical product and confirm it really does work! I have a baby and therefore no longer sleep (it's super fun). 🙃 Anyways! The bags under my eyes have definitely been a bit more noticeable, so I gave Shape Tape a try. You can see in the photo above (right) how good of a job the product did of masking any dark circles or redness on my face. I'm definitely a fan and will be recommending this to all of my friends. (And you, of course!)
Promising review: "Best concealer till time!! Just love the consistency. Can be worn without powder to give a more dewy look! Love the travel size. Medium to high coverage! Would definitely recommend!" —Mehwish K.
Get it from Tarte for $14 (available in 30 shades).
39. And Versed Day Dissolve cleansing balm, because you've likely been telling yourself you need to update your skincare routine for months now — let's do this.
Some reviews have been edited for length and/or clarity.