It's no secret that the Kardashian/Jenners rake in a huge amount of money for sponsored Instagram posts.
And it's also no secret that the family have been heavily criticised in the past for promoting diet products, including detox teas and appetite suppressant lollipops.
Well, Khloé Kardashian is the latest family member to cause controversy after sharing a sponsored post dedicated to meal replacement shakes.
She shared this photo of herself flashing her stomach alongside a caption claiming to have introduced the shakes into her routine two weeks ago, adding that the "progress" was "undeniable".
However, fans weren't impressed, with many of them calling Khloé out for the post which they said encouraged "disordered eating".
Others said the post was "damaging" and "irresponsible".
Several said Khloé was wrong to promote the products now that she has a daughter.
While some pointed out that the post was "inconsistent" with Khloé's Instagram stories, where she shares motivational quotes and positive affirmations each day.
One of the people who stepped in to drag Khloé was Jameela Jamil, who's been incredibly vocal about body positivity over the past few months, and has also targeted the Kardashians specifically, labelling them "terrible and toxic influences on young women".
In September last year, Jameela described Kim as an "agent for patriarchy", accusing her of having "body or facial dysmorphia", and said she was "pouring hatred" into the world.
And then in January, Jameela branded Khloé "incredibly irresponsible" for posting a meme about weight loss on Instagram, telling young girls they should "want more" from their lives than a perfect body.
This makes me sad. I hope my daughter grows up wanting more than this. I want more than this. Sending love to this poor woman. This industry did this to her. The media did it to her. They fat shamed her into a prison of self critique. Dear girls, WANT MORE THAN THIS. ❤️