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    If Your Beauty Routine Hasn’t Changed In Years, Try These 40 Top-Rated Products

    Because every beauty routine could use a lil' shaking up from time to time.

    1. Stila's Glitter & Glow liquid eyeshadow so when you walk in the room, you make the whole place shimmer✨. No but seriously, all you have to do is swipe it on and blend to your heart's desire for dazzling lids.

    golden glitter on model
    reviewer wearing the rose gold retro style eyeshadow

    Many reviewers say you don't even need to use primer before applying this, though of course it'll last longer if you do take time for that step. 

    Promising review: "I AM OBSESSED WITH THIS STUFF. GREAT glitter payout with little to no fallout if you do it correctly (apply it after the rest of your eyeshadow), and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups. And I didn't even use an eyeshadow primer either time, although I did use setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie

    Get it from Amazon for $25 (available in two sizes, 11 shades, and two finishes: shimmery or glitter/satin).

    2. And some eyeshadow patches to ensure your product stays where it belongs — on your eyelids and nowhere else. It's also a great guide if you want to make your shadow lines and eyeliner *extra* sharp.

    a reviewer shows the clean line of eyeshadow after using the patches
    a reviewer holds up ht e shadow patch

    These have adhesive on the back so nothing moves around in the process.

    Promising reviews: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks, which tends to happen every time I apply eye shadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    "I am a makeup artist and I love these for sharp lines. I will say the adhesive is very strong so my tip is to stick it in the back of your hand twice first and get some of the strong adhesive worn down." —Leila VonSleichter

    Get a 120-pack from Amazon for $6.99

    3. A perfectly pigmented tube of Glossier Cloud Paint, which is just the pop of color your cheeks have been looking for. This is a fan fave gel-cream blush for a reason — you can easily tailor the pigment to your liking by keeping it light or building it up for a bolder look.

    model wearing the cloud paint blush in the shade
    eight tubes of the cloud paint blushes in all different shades with product being squeezed out of them

    You can also stock up and save by purchasing the Cloud Paint as a duo!

    Promising review: "I've been on the hunt for years to replicate that rosy 'just went for a run'-look that my cheeks get when I workout and the blushes I thought were close were either too red or pinky and artificial-looking. I saw Storm and I was worried it would be too dark on my light-medium skin but it's not! It blends *s-e-a-m-l-e-s-s-l-e-y* into a healthy flush that looks exactly like it's my own skin and not makeup. The texture is unlike any cream or liquid blush I've tried, it evenly disperses the pigment as you blend it in with your fingers or a foundation brush and you don't have to worry about over doing it." –Glossier Customer

    Get it from Glossier for $20 (available in eight shades). 

    Be sure to read our Glossier Cloud Paint full review!

    4. LilyAna Naturals Eye Cream that'll help brighten your under-eye area with nourishing ingredients, like provitamin A and B5, vitamin C Ester, vitamin E, and rosehip seed oil. Reviewers also love how it can reduce the appearance of dark circles!

    reviewer photo showing under eyes before and after using cream, with brighter skin and visibly reduced dark circles
    the eye cream

    Promising review: "Moisturizing and hydrating. I've tried a million eye creams, spent a fortune, and then tried this 'entry-level' to see if there really is a reason to spend four times the price. After trying this, I can say this works just as well as the $80 creams! I enjoy that it's in a pump so you're not dipping your fingers in a jar and stays fresher. A little goes a long way. Will buy again." —Collin

    Get it from Amazon for $16.99 (available in three sizes).

    5. Essence's Lash Princess mascara adored by literally thousands of reviewers because it delivers on its promises by adding volume and length to your lashes. Everyone will be asking what brand of falsies you use or if they can have your lash extension contact!

    BuzzFeed editor showing one eye with no mascara and the other with mascara looking much more voluminous and full
    BuzzFeed editor showing a close up view of the difference
    Kayla Boyd / BuzzFeed

    BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.

    Promising review: "My favorite find of 2022. This is the best mascara I’ve tried! Great coverage, smudge-proof, and lasts all day long. I always get compliments on my lashes when I wear this (I don’t wear it daily because I’m lazy). Beautiful color on this and I love the application wand. Will definitely be buying again!" —Strickley Sara

    Get it from Amazon for $4.99.

    6. An amazingly soft foundation brush filled with tons of dense bristles that makeup artists swear by for seamlessly applying product. It even comes with an adorable case to protect it from dirt, dust, and germs. Trust me, you'll never pick up that decades-old makeup wedge again. 

    A reviewer's foundation brush, side view
    Reviewer after applying foundation with the makeup brush, with makeup looking smooth and seamless

    This brush is best used wet for applying makeup and can be used on powder or liquid formulas.

    Promising reviews: "I was looking for a makeup brush and came across this little gem. I was hesitant for a couple of reasons. First off, the price! I thought surely nothing of quality could come at this price. Also, I wasn't familiar with this brand or type of brush. After reading some reviews and researching a bit more I figured why not. After all, it's cheap enough. I was beyond surprised when it arrived. First of all it came in this little container that can be great for travel or just storage in general! Loved that! Then felt the bristles and used it for the first time. Wow! Just wow! It worked amazing. I use it for blending foundation and it works 💯 better than expected. I can't believe how impressed I am with this product. It feels wonderful on my face and is completely easy to do a quick wipe off. It's definitely worth the low price. Give it a try!" —Jennifer Reinhart 

    "As a professional makeup artist who has worked on actors, this brush saves so much time and it's BETTER than the Beauty Blender. No joke. Try it!!!" —Taylor

    Get it from Amazon for $9.99 (available in 10 colors).

    7. A wildly popular TruSkin vitamin C serum to hydrate and brighten your skin all at once. It's perfect for many skin types, including sensitive, oily, dry, and combination. The star ingredients are vitamins C, E, and hyaluronic acid.

    reviewer's photos showing skin before using product with hyperpigmentation and after looking clear and brighter
    another reviewer's photos before using product of skin looking dry, red, irritated, and then after looking more moisturized and vibrant with less redness

    I recently succumbed to the hype surrounding this serum and I am SO glad I did. I've been using it for over a month now and have noticed a visible brightening effect and fewer dry spots on my face. I like that it's a smooth, lightweight serum rather than feeling sticky and heavy. It sinks right in and doesn't leave behind a greasy residue, which is a serum win in my book!

    Promising review: "It’s winter and my skin has been super dry, my serums and facial oils weren’t helping. Flaking around my nose area and neck felt a little like sandpaper. First time trying this product and it exceeded my expectations!! I use it in the AM before my moisturizer with SPF. It’s made a huge difference for the two to three weeks I’ve been using it. My skin is glowing again, plump and hydrated. Friends have made comments about how great my skin is looking. I don’t write too many reviews on here but had to share my results with you. Huge fan now, will order again and tell my friends about it." —Traci M

    Get it from Amazon for $21.97

    8. Uoma Beauty's Say What?! Foundation if you want to achieve a matte finish that leaves your skin feeling hydrated *without* turning into a cakey mess. It's buildable yet lightweight and it comes in dozens of shades. 

    before and after of a model's face without and then with the foundaion
    15 bottles of the foundation in different shades and with different colored bottle caps
    Uoma Beauty

    Uoma Beauty is a small business founded by makeup guru and Nigerian-born Sharon Chuter, who aims to create a wide variety of makeup products for all skin tones. During the designing of this foundation, they used something called the Fitzpatrick Scale, which determines how different skin tones react to the sun. The formula of each shade is meant to mirror your skin's unique needs and complexion, creating a product you'll come back to again and again. 

    Promising review: "I bought this foundation to wear for my wedding. (I saw someone use it on TikTok) I've been testing it out and it's become my favorite foundation I've ever used. The blend, the color match, the stay, everything is just perfect. Wow, wow, wow." –Makenna S.

    Get it from Uoma Beauty or Nordstrom for $39 (available in 51 shades). 

    9. A game-changing eye primer you'll tell all your friends about after experiencing its magical powers. This will ensure your eye makeup remains intact ALL day long without any smudging or creasing. Take that, oily eyelids!

    Reviewer showing full eye makeup at 8:30am
    Same reviewer with eye makeup still looking fresh at 6:30pm

    Promising review: "I am very happy with this purchase! The primer lasted on my client for 14 hours, including 10 hours of on-camera work and running around doing interviews. Pleased as punch! This is what I needed to hear! Finding a good shadow primer is like the holy grail in the life of a makeup artist. I have used many products and wasted a lot of money and I believe I found a winner with Elizabeth Mott’s product! I am thankful and impressed!" —Miss Lilly

    Get it from Amazon for $13.99.

    10. Revlon's One-Step Hair Dryer and Volumizer brush so you can style and dry your hair at the same time. You'll speed up your routine while giving your hair an unbelievable amount of shine and volume so, like, what are you waiting for?

    reviewer showing the brush with half of hair down that is blow dried and the rest of it still curly in a bun
    another reviewer's freshly styled short red hair

    Reviewers with everything from thin and short to wavy and fine to thick and curly hair love this One-Step Brush and say it works great for their hair types!

    Promising reviews: "I love this, I wish I would have bought it sooner. Best purchase ever and most definitely would buy again. I absolutely love how it leaves my hair, soft and shiny. I don’t even need to straighten my hair because I have curly hair care. This helps me get ready in half the time that I would have to brush it. Blow dry it and flat iron this works." —Miriam Ramos

    "I’m totally in love with my dryer brush. I’ve been wanting one of these for years and finally decided to buy one! So glad I did! My hair is so shiny and soft after using this! I have fine hair and it works great as long as I don’t use it on high. I do let my hair air dry for about 20 minutes first and then start out on medium and switch to low to finish up. If you're on the fence about buying it just hit that buy button you’ll be happy you did!" —Bridgott Brown

    Get it from Amazon for $33.90 (available in three colors).

    BTW, Revlon's got a One-Step Styler specifically for curly hair, too, for only $28.95! It has over 40,000 5-star reviews and has earned just as much love as the OG styler.

    11. A pack of 24K nano gold under-eye masks infused with collagen and hyaluronic acid when your puffy, tired eyes are in desperate need of hydration. Slap a pair of these on and no one will have a clue that you stayed up for hours scrolling TikTok.

    reviewer wearing the gold under-eye masks
    another reviewer showing their eyes before using the masks and after with a visible reduction in puffiness

    Promising review: "These gold collagen masks are awesome!! They have light subtle scent that I enjoy very much!! Super easy to apply and they actually stay put!! I have tried a lot of under eye masks, that would just slide around. These ones I was able to relax and watch TV without having to lay back lol!! These are total mom winning!! Slap them on in the morning or night and still be able to get stuff done! They made my under eyes feel so soft and moisturized!! I have only used them twice but so far I am in LOVE and cannot wait to see how they work on my wrinkles!!" —Kelsey

    Get 20 pairs from Amazon for $9.49.

    12. Lovoir Winged Eyeliner Stamp because raise your hand if you've officially lost count of how many hours you've spent trying to perfect your cat-eye look 👋. This only takes a few seconds to apply but it'll last the entire day and it's waterproof!

    BuzzFeed editor gif showing how to apply Eyeliner Stamp
    BuzzFeed editor photo showing results of using Eyeliner Stamp
    Maitland Quitmeyer / BuzzFeed

    Promising Review: "I just want to make my morning routine as easy as possible. I love winged liner but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10mm and now I’ll have to try the 12mm!" —Julie B

    Get it from Amazon for $14.97.

    13. Rare Beauty blush for creating the most pinch-able cheeks (but please don't) regardless of your skin tone. If liquid blush is your jam, you'll def want to rock out with this one.

    Selena Gomez wearing Rare Beauty blush in shade Believe
    Rare Beauty blush bottle in shade Believe

    Promising reviews: "A holy grail blush! You need it as a makeup artist. Pigmented, easy to blend, and super long lasting! Yassss Queen Selena!" —dallasmus

    "I'm a makeup artist and have used this on every skin tone imaginable and it blends seamlessly! This even works on top of powders too, which is amazing!" —TheKingKasie

    Get it from Sephora for $23 (available in 13 shades).