We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Stila's Glitter & Glow liquid eyeshadow so when you walk in the room, you make the whole place shimmer✨. No but seriously, all you have to do is swipe it on and blend to your heart's desire for dazzling lids.
Many reviewers say you don't even need to use primer before applying this, though of course it'll last longer if you do take time for that step.
Promising review: "I AM OBSESSED WITH THIS STUFF. GREAT glitter payout with little to no fallout if you do it correctly (apply it after the rest of your eyeshadow), and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups. And I didn't even use an eyeshadow primer either time, although I did use setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie
Get it from Amazon for $25 (available in two sizes, 11 shades, and two finishes: shimmery or glitter/satin).
2. And some eyeshadow patches to ensure your product stays where it belongs — on your eyelids and nowhere else. It's also a great guide if you want to make your shadow lines and eyeliner *extra* sharp.
These have adhesive on the back so nothing moves around in the process.
Promising reviews: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks, which tends to happen every time I apply eye shadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper
"I am a makeup artist and I love these for sharp lines. I will say the adhesive is very strong so my tip is to stick it in the back of your hand twice first and get some of the strong adhesive worn down." —Leila VonSleichter
Get a 120-pack from Amazon for $6.99.
3. A perfectly pigmented tube of Glossier Cloud Paint, which is just the pop of color your cheeks have been looking for. This is a fan fave gel-cream blush for a reason — you can easily tailor the pigment to your liking by keeping it light or building it up for a bolder look.
You can also stock up and save by purchasing the Cloud Paint as a duo!
Promising review: "I've been on the hunt for years to replicate that rosy 'just went for a run'-look that my cheeks get when I workout and the blushes I thought were close were either too red or pinky and artificial-looking. I saw Storm and I was worried it would be too dark on my light-medium skin but it's not! It blends *s-e-a-m-l-e-s-s-l-e-y* into a healthy flush that looks exactly like it's my own skin and not makeup. The texture is unlike any cream or liquid blush I've tried, it evenly disperses the pigment as you blend it in with your fingers or a foundation brush and you don't have to worry about over doing it." –Glossier Customer
Get it from Glossier for $20 (available in eight shades).
Be sure to read our Glossier Cloud Paint full review!
4. LilyAna Naturals Eye Cream that'll help brighten your under-eye area with nourishing ingredients, like provitamin A and B5, vitamin C Ester, vitamin E, and rosehip seed oil. Reviewers also love how it can reduce the appearance of dark circles!
Promising review: "Moisturizing and hydrating. I've tried a million eye creams, spent a fortune, and then tried this 'entry-level' to see if there really is a reason to spend four times the price. After trying this, I can say this works just as well as the $80 creams! I enjoy that it's in a pump so you're not dipping your fingers in a jar and stays fresher. A little goes a long way. Will buy again." —Collin
Get it from Amazon for $16.99 (available in three sizes).
5. Essence's Lash Princess mascara adored by literally thousands of reviewers because it delivers on its promises by adding volume and length to your lashes. Everyone will be asking what brand of falsies you use or if they can have your lash extension contact!
BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.
Promising review: "My favorite find of 2022. This is the best mascara I’ve tried! Great coverage, smudge-proof, and lasts all day long. I always get compliments on my lashes when I wear this (I don’t wear it daily because I’m lazy). Beautiful color on this and I love the application wand. Will definitely be buying again!" —Strickley Sara
Get it from Amazon for $4.99.
6. An amazingly soft foundation brush filled with tons of dense bristles that makeup artists swear by for seamlessly applying product. It even comes with an adorable case to protect it from dirt, dust, and germs. Trust me, you'll never pick up that decades-old makeup wedge again.
This brush is best used wet for applying makeup and can be used on powder or liquid formulas.
Promising reviews: "I was looking for a makeup brush and came across this little gem. I was hesitant for a couple of reasons. First off, the price! I thought surely nothing of quality could come at this price. Also, I wasn't familiar with this brand or type of brush. After reading some reviews and researching a bit more I figured why not. After all, it's cheap enough. I was beyond surprised when it arrived. First of all it came in this little container that can be great for travel or just storage in general! Loved that! Then felt the bristles and used it for the first time. Wow! Just wow! It worked amazing. I use it for blending foundation and it works 💯 better than expected. I can't believe how impressed I am with this product. It feels wonderful on my face and is completely easy to do a quick wipe off. It's definitely worth the low price. Give it a try!" —Jennifer Reinhart
"As a professional makeup artist who has worked on actors, this brush saves so much time and it's BETTER than the Beauty Blender. No joke. Try it!!!" —Taylor
Get it from Amazon for $9.99 (available in 10 colors).
7. A wildly popular TruSkin vitamin C serum to hydrate and brighten your skin all at once. It's perfect for many skin types, including sensitive, oily, dry, and combination. The star ingredients are vitamins C, E, and hyaluronic acid.
I recently succumbed to the hype surrounding this serum and I am SO glad I did. I've been using it for over a month now and have noticed a visible brightening effect and fewer dry spots on my face. I like that it's a smooth, lightweight serum rather than feeling sticky and heavy. It sinks right in and doesn't leave behind a greasy residue, which is a serum win in my book!
Promising review: "It’s winter and my skin has been super dry, my serums and facial oils weren’t helping. Flaking around my nose area and neck felt a little like sandpaper. First time trying this product and it exceeded my expectations!! I use it in the AM before my moisturizer with SPF. It’s made a huge difference for the two to three weeks I’ve been using it. My skin is glowing again, plump and hydrated. Friends have made comments about how great my skin is looking. I don’t write too many reviews on here but had to share my results with you. Huge fan now, will order again and tell my friends about it." —Traci M
Get it from Amazon for $21.97.
8. Uoma Beauty's Say What?! Foundation if you want to achieve a matte finish that leaves your skin feeling hydrated *without* turning into a cakey mess. It's buildable yet lightweight and it comes in dozens of shades.
Uoma Beauty is a small business founded by makeup guru and Nigerian-born Sharon Chuter, who aims to create a wide variety of makeup products for all skin tones. During the designing of this foundation, they used something called the Fitzpatrick Scale, which determines how different skin tones react to the sun. The formula of each shade is meant to mirror your skin's unique needs and complexion, creating a product you'll come back to again and again.
Promising review: "I bought this foundation to wear for my wedding. (I saw someone use it on TikTok) I've been testing it out and it's become my favorite foundation I've ever used. The blend, the color match, the stay, everything is just perfect. Wow, wow, wow." –Makenna S.
Get it from Uoma Beauty or Nordstrom for $39 (available in 51 shades).
9. A game-changing eye primer you'll tell all your friends about after experiencing its magical powers. This will ensure your eye makeup remains intact ALL day long without any smudging or creasing. Take that, oily eyelids!
Promising review: "I am very happy with this purchase! The primer lasted on my client for 14 hours, including 10 hours of on-camera work and running around doing interviews. Pleased as punch! This is what I needed to hear! Finding a good shadow primer is like the holy grail in the life of a makeup artist. I have used many products and wasted a lot of money and I believe I found a winner with Elizabeth Mott’s product! I am thankful and impressed!" —Miss Lilly
Get it from Amazon for $13.99.
10. Revlon's One-Step Hair Dryer and Volumizer brush so you can style and dry your hair at the same time. You'll speed up your routine while giving your hair an unbelievable amount of shine and volume so, like, what are you waiting for?
Reviewers with everything from thin and short to wavy and fine to thick and curly hair love this One-Step Brush and say it works great for their hair types!
Promising reviews: "I love this, I wish I would have bought it sooner. Best purchase ever and most definitely would buy again. I absolutely love how it leaves my hair, soft and shiny. I don’t even need to straighten my hair because I have curly hair care. This helps me get ready in half the time that I would have to brush it. Blow dry it and flat iron this works." —Miriam Ramos
"I’m totally in love with my dryer brush. I’ve been wanting one of these for years and finally decided to buy one! So glad I did! My hair is so shiny and soft after using this! I have fine hair and it works great as long as I don’t use it on high. I do let my hair air dry for about 20 minutes first and then start out on medium and switch to low to finish up. If you're on the fence about buying it just hit that buy button you’ll be happy you did!" —Bridgott Brown
Get it from Amazon for $33.90 (available in three colors).
BTW, Revlon's got a One-Step Styler specifically for curly hair, too, for only $28.95! It has over 40,000 5-star reviews and has earned just as much love as the OG styler.
11. A pack of 24K nano gold under-eye masks infused with collagen and hyaluronic acid when your puffy, tired eyes are in desperate need of hydration. Slap a pair of these on and no one will have a clue that you stayed up for hours scrolling TikTok.
Promising review: "These gold collagen masks are awesome!! They have light subtle scent that I enjoy very much!! Super easy to apply and they actually stay put!! I have tried a lot of under eye masks, that would just slide around. These ones I was able to relax and watch TV without having to lay back lol!! These are total mom winning!! Slap them on in the morning or night and still be able to get stuff done! They made my under eyes feel so soft and moisturized!! I have only used them twice but so far I am in LOVE and cannot wait to see how they work on my wrinkles!!" —Kelsey
Get 20 pairs from Amazon for $9.49.
12. Lovoir Winged Eyeliner Stamp because raise your hand if you've officially lost count of how many hours you've spent trying to perfect your cat-eye look 👋. This only takes a few seconds to apply but it'll last the entire day and it's waterproof!
Promising Review: "I just want to make my morning routine as easy as possible. I love winged liner but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10mm and now I’ll have to try the 12mm!" —Julie B
Get it from Amazon for $14.97.
13. A Rare Beauty blush for creating the most pinch-able cheeks (but please don't) regardless of your skin tone. If liquid blush is your jam, you'll def want to rock out with this one.
Promising reviews: "A holy grail blush! You need it as a makeup artist. Pigmented, easy to blend, and super long lasting! Yassss Queen Selena!" —dallasmus
"I'm a makeup artist and have used this on every skin tone imaginable and it blends seamlessly! This even works on top of powders too, which is amazing!" —TheKingKasie
Get it from Sephora for $23 (available in 13 shades).
14. A bottle of Elizavecca hair treatment with collagen ingredients and protein extracts that can help restore over-processed hair. Dull, dry strands are about to go POOF!
Reviewers say this works just as good as as the higher-priced Olaplex! Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out. It's designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
See it on TikTok here.
Promising review: "I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —Chisso
Check out our full Elizavecca hair treatment review for more deets!
Get a bottle from Amazon for $7.44.
15. Anastasia Beverly Hills Strong Hold clear brow gel to style your brows any way you want and have them *actually* stay put, dammit. Even if you don't have time for a full makeup look, at least your brows will be slaying the game.
16. Live Tinted Huestick Corrector, which helps target hyperpigmentation and dark circles. But wait, there's more! It's also a 4-in-1 multistick that can be used to add color to your eyes, lips, and cheeks. Cue the "where have you been all my life?" feels.
Live Tinted was founded by Deepica Mutyala, who first went viral for her red lipstick hack for under-eye circles in 2015. The Huestick was the first product the company launched, making waves as the first multi-stick with clean ingredients to also balance out dark circles and spots. It's made with hyaluronic acid, squalane, and vitamins C and E.
Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer
"I love this pencil. I'm fair and cool-toned and got the peachy pink color. I've previously used other rose pink under eye correctors and brighteners that are pretty good, but the peachy tone and the texture of the pencil are the best I've found. I just pat some concealer over top and it covers my dark circles beautifully. Will repurchase for sure!" —NickiName
Get it from Amazon (available in 11 shades) or Ulta (available in five shades) for $24.
17. CoverGirl's TruBlend concealer for one-and-done coverage that seamlessly blends right into your skin. Many reviewers say they didn't even need foundation or powders for extra coverage, which is a HUGE makeup win!
Promising review: "I have used concealers for years for dark circles under my eyes. I have been amazed at how well this covers and how long it lasts. And for such a deal. I have paid 10 times this amount for concealer that does not cover nearly as well." —Amazon Customer
Get it from Amazon for $5.59 (available in 31 shades).
18. An internet-famous set of makeup sponges with a reputation for expert-level blending — so much so that reviewers say it's just as good (if not better) than the more expensive name brand. Use it wet or dry for BB cream, concealer, foundation, *and* powder.
Promising review: "Seriously. I’ve been through every sponge brand, kabuki brush, foundation brush, anything to achieve a flawless foundation base and this has blown my mind. It is SO soft when fully wet and then squeezed with a towel a few times. Distributes foundation evenly and doesn’t eat the foundation or concealer. Can’t rave enough about it and the price is unbeatable." —Chandler Bechtel
Get a set of five from Amazon for $5.94+ (available in seven colors).
19. A lightweight four-in-one mineral makeup if you're all about simplifying your beauty routine. This can be used as concealer, foundation, finishing powder, *and* it has SPF 15. Full coverage look achieved in a matter of minutes? Don't mind if I do.
Its mineral formula is designed to not settle into fine lines and wrinkles — and reviewers over 50 back that up!
Note: the ADA recommends choosing a sunscreen with SPF 30 or higher (like Supergoop Unseen Sunscreen), so this wouldn't be sufficient *on its own* for daily coverage! (And check out more sunscreen myths and facts, according to derms we talked to!)
Promising review: "I rarely like a makeup product so much that I leave a review for it, especially when it comes to foundation-type products. I've tried so many, especially these mineral powder types. This is the first one I've found that blends easily, looks natural, and doesn't set into wrinkles or make skin look dry. Covers redness well, blurs on my freckles :) I am on the go in very hot environment in my job all day as facility manager of the eighth largest building in the world. This stuff can keep up with me! Only negative is that I seem to go through it pretty quickly, and wish it was a little less expensive. Some personal details that may help: I have dryish, fair skin, 50 years young :-) and to live in very humid climate." —Onceupon
Get it from Amazon for $28.03+ (available in 25 shades).
20. The one and only NYX Professional Wonder Stick when you want a single tool to handle both your concealing and contouring needs. Get ready to serve up all kinds of looks with this tool in your makeup arsenal.
To see it in action, check out this reviewer's video!
Promising reviews: "This is amazing on my skin! I have been using a concealer on inner eyes/cheek area and this stick in the contour and highlight areas, then I blend and add a light powder mineral foundation over the whole thing. I find my face stays hydrated and yet not shiny or caked on. Looks really good all day. In fact the longer I have it on the more natural it looks. I recommend for anyone who is older, has dried patches, or under-eye wrinkles that cake, and for nice coverage without looking like heavy makeup! I am hooked! Great price too!" –Chrissytoyou
"I love this stuff. I chose the universal shade. I mostly use the darker shade as a contour, I don't use the lighter one much, but it has a subtle yellow cast to it that helps with under eye circles. The darker one is the most blendable contour I've used. It goes on smoothly and blends out so easily with a sponge. I can layer it if I want it darker. Love this product, added it to my subscribe and save delivery." –D
Get it from Amazon for $13.97+ (available in five shade combinations).
21. A super rich Glossier moisturizer for long-lasting moisture that can be used day or night (or both!). This vegan, fast-absorbing formula leaves you with a smooth, dewy finish, so it's perfect when you're prepping skin for makeup.
It's safe to use on all skin types, and is cruelty-free!
Promising review: "I LOVE this moisturizer! I started using this because I need a little extra moisture in the winter, and this made my skin so hydrated and glowy. It evens out my skin and makes it so smooth and it smells great. It does feel a bit heavy when you first put it on, but it completely goes away after a few minutes. Plus, the packaging is super cute too!" —Emily S.
Get it from Glossier for $35.
22. Bolden Skincare's SPF 30 Brightening Moisturizer to help protect against UV damage and give you a radiant glow thanks to the infused vitamin C. No sunburn here, just a lovely ~shine~ while you enjoy the outdoors.
Bolden is a Black-owned business specializing in skincare products, including acne treatments and cleansers, that'll help streamline your daily routine.
Promising review: "I have acne-prone skin and usually very sensitive to products containing SPF. However, this product hasn't broken out my skin, my dark scars are fading. I use this cream daily especially on my "no make up" days and it gives a slight glow to the skin. I definitely highly recommend this product." —Cheyanne M.
23. Or Supergoop Unseen sunscreen, because tbh, who doesn't want their sunscreen to be unseen? This SPF 40 goes on clear and is perfect for wearing alone or under makeup.
This daily SPF is a chemical sunscreen that manages to be invisible, weightless, and scentless while still offering broad spectrum protection. It even helps filter out damaging blue light! It's also oil-free, reef-friendly, and packed with antioxidants. It's no wonder this happens to be a Supergoop! best-selling product.
Promising review: "I always hated sunscreen. Cakey, gave me breakouts, made my face white, clogged my pores... Not this baby. This is everything I ever dreamed of and more. I LOVE to put this on, it makes me so happy, from the consistency, to the color, to the way it feels on my fingers and then on my face. It is perfect. Haven't had a sunburn since I discovered it a year ago." —GA007
Get it from Amazon for $18+ (available in three sizes) or Sephora for $22+ (available in three sizes).
24. Maybelline's Instant Age Rewind concealer for anyone who loves a quick, lightweight under-eye application instead of packing on several layers. It's also ideal for covering dark circles and minimizing puffiness.
Promising reviews: "This is my all-time favorite concealer. It goes on creamy and covers under-eye circles without looking chalky. I hope they never stop making it." —YVonneM
"I use this under my eyes to cover up dark circles. The coverage is fantastic — unbelievable with such an inexpensive product. It also helped that I picked that right shade — best match I've ever had in a coverup." —Dianne
Check out our full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80 (available in 18 shades).
25. A curling wand so you can achieve gorgeous curls without a pricey visit to the salon. The clamp-free design allows for super fast styling so you can enjoy an ~easy breezy~ hair routine.
Promising review: "I have incredibly fine and pin straight hair which is why I usually never bothered trying to curl it. My hair simply would not hold up with a wave! This product has now changed my routine. It's quick and effortless, and leaves my hair wavy and bouncy. Paired with the right hairspray, this product works like a charm!" —Erica Katz
Get it from Amazon for $32.99.
26. A hydrating face cleanser to effectively remove makeup and dirt *without* stripping your skin of its natural moisture. Reviewers don't call it a holy grail cleanser for nothin'!
In addition to dermatologist Dr. Loretta herself, this small, family-owned biz has a team that also includes her two daughters, and is dedicated to formulating cruelty-free, vegan products to help reverse the effects of pollution, light, climate, and irritants on our skin.
Former BuzzFeed Shopping writer Britt Ross says: "I tried this Dr. Loretta gentle hydrating cleanser for the first time a few months ago, and, can I just say, it's been a total game changer. I was blessed with dry, red, irritable skin, which only gets even more fun to deal with once the temperature drops — and face cleansers in particular tend to dry me out even more. But not this one! It feels like a dream on my skin — in fact, my face feels even more moisturized after I've rinsed it off (and stays that way, despite the fact that I have my heat blaring 24/7 during the winter). True to its name, it's incredibly gentle, and my skin has never felt softer (or looked happier and *glowier*) after being scrubbed clean. Definitely my new favorite out of all the skincare products I've tried in the past year — and as a skincare obsessive, I've tried A LOT."
Promising review: "This Gentle Hydrating Cleanser saved my skin. After years of spending money on drugstore products and medical-grade formulas, I have finally found this holy grail cleanser. I've always had combination skin and acne. This cleanses my skin without leaving it tight. It has the best texture of any face soap, lathers easily, and feels clean. Highly recommend giving this product a try, especially if acne has made you anxious about a hydrating cleanser. Noticeably improved my acne, size of my pores, and redness." —Karina H.
Get it from Dr. Loretta or Dermstore for $35.
27. Fenty Beauty's Pro Filt'r soft matte powder foundation you can use as a stand-alone foundation AND as a setting powder following liquid products. Get ready to unlock a buttery-smooth finish that'll keep you comin' back for more.
Promising review: "This powder has a BEAUTIFUL airbrush/flawless finish on the skin without being cakey or dry. Kind of reminds me of the MAC studio fix powder foundation if you’ve ever tried that before but even better. The Fenty hydrating foundation was my absolute favorite holy grail foundation for my combo skin but this just might take the top spot as my new favorite. It wears very well underneath a mask too. I did have transfer on my mask but my face was nearly flawless after taking it off after a seven-hour shift. Powder foundation was never really my favorite foundation type but I will always go back to this one. Definitely a must-try." —makaylax97
Get it from Sephora for $40 (available in 50 shades)
28. Physician's Formula Murumuru Butter Bronzer if you want to look like you got some sun without actually setting foot outside. This adds a hint of warmth wherever you need it! Apply it to your cheeks, temples, hairline, etc. The cream-to-powder finish has a subtle shimmer to it, so this just might become a staple in your beauty routine!
Promising review: "This bronzer doesn't disappoint. It's a beautiful warm color with a bit of shimmer in it. It gives me a sun-kissed glow with no orange tones at all. The texture is velvety smooth and feels really nice on my skin. I also have acne-prone skin but it doesn't make me break out. Definitely recommend." —Jheneya
Get it from Amazon for $12.98 (available in eight shades).
29. A vegan and cruelty-free Nyx makeup setting spray that'll help your face stay dewy and fresh all day long so you don't have to keep doing touch-ups. It's designed to extend wear for up to 16 hours, so it's about to be your new BFF.
Promising review: "I worked as a makeup artist for years, including with major brands like Lancôme, Clinique, Estée Lauder, Mac, etc. I could not find anything that worked this GREAT! I still get amazed at how busy I can get and at the end of the day, my makeup still looks fresh. So worth the little money spent on this product. I just love it!" —Geri
Get it from Amazon for $9.46+ (available in two sizes and three other styles).
30. A bottle of Peripera Ink Velvet Lip Tint for applying your lip color once in the morning and never having to think about it for the rest of the day! The long-lasting formula won't dry or crack *and* there are tons of color options.
31. Stila's color-correcting palette when you're looking for a fast and easy way to reduce the appearance of redness, hyperpigmentation, and dark circles. It's an actual lifesaver on days when a full face of makeup isn't in the cards. It has five buildable color-correcting creams *and* two tinted translucent finishing. powders
The palette includes these five creams: peach to neutralize blue/purple under-eye circles on fair/medium skin; pink to brighten the eye area and mask fatigue; green to neutralize red from rosacea, acne, sunburn, and more; yellow to neutralize purple/brown from hyperpigmentation and dark spots, and orange to neutralize purple/blue under-eye circles on darker skin.
It also includes these two powders: yellow to neutralize purple/brown and help set any of the above color-correcting creams, or to use all over to even out skin tone; and lavender to neutralize yellow, set the pink cream, or use all over to brighten sallow/yellow skin.
Promising review: "Though a little pricey, I think this will be a new staple for me. I don't often wear makeup and I don't even wear a full face anymore, mostly concealer, mascara, and bronzer/blush. I have deep and dark genetic under eyes that get very red and dry during allergy season. This palette is pretty tacky so you can build it up even on top of thick moisturizer, and it doesn't look too cakey when covered with concealer. I have very sensitive skin and have not had any reactions to this. Just get it! You'll use it." —Jessica Medrzycki
Get it from Amazon for $45.
32. A matcha antioxidant moisturizer so you can get your stressed skin to chill out ASAP. It contains matcha to fight free radical damage and niacinamide to reduce inflammation and brighten dark spots. Sign me up!
Peach & Lily is an Asian- and woman-owned small business that makes Korean skincare products using natural, toxin-free ingredients. This antioxidant cream, which is suited for all skin types, is also vegan and cruelty-free.
Promising review: "This lotion is one of my favorites because it really moisturizes my face, especially now that the air is dryer due to the cold weather. It also has this very smooth texture and it doesn't feel heavy in any way. Usually, I just put this lotion on without applying foundation and then go about my day. It gives my skin this very dewy and healthy glow. Definitely recommend it!" —Tinyan S.
"This stuff is incredible! Even though it is a thicker texture, it does not feel heavy on your face. It really works deep down to moisturize below the surface. I live in really dry weather, so this is a lifesaver in the winter!" —Kristen M.
Get it from Peach & Lily, Ulta, or Target for $43.
33. Urban Decay's glide-on waterproof eyeliner pencil because the best eye makeup is easy to apply and stays put until you say otherwise. Reviewers love that it lives up to its waterproof claims yet comes off easily with a good makeup remover.
Promising reviews: "Love Love Love This Eye Pencil. Waterproof, stays on my waterline, doesn't smudge, and perfect color. I chose Peversion the blackest Black. Obsessed. So happy I purchased this. 5 Stars. Urban Decay never fails with their products." —1FABFA
"I love this!!! I find every water proof eyeliner is always very hard, breaks easily, and impossible to blend, but this….. it’s a dream come true. it glides on, can easily be smudged and blended with a finger/brush, and has the best wearing power! I highly recommend it!" —hannahbvck
Get it from Sephora, Urban Decay, or Amazon for $25 (available in various colors and finishes).
34. Mario Badescu Rosewater Facial Spray you'll want to spritz yourself with multiple times a day. It contains soothing aloe and rosewater to quench thirsty skin when your face needs a pick-me-up.
Promising reviews: "I can't say enough good things about this product! It smells like fresh rosewater, and feels instantly refreshing and luxurious when you mist it on your face. I wear a decent amount of makeup and my skin always feels dry and depleted, especially during the winter, so I use this as a pick-me-up throughout the day to re-hydrate and refresh. It won't sully your makeup and absorbs quickly, leaving you with a dewy glow. Truthfully, I've taken to spraying this liberally all over my face, hair, neck, and arms — literally everywhere. The best part is that it feels like a luxury splurge item, but is totally budget friendly. Buy the big bottle, you won't regret it!" —K. Jenkins
"This stuff feels great on my skin and helps it feel hydrated even in the winter months. I struggle with acne and the treatments sometimes leave my skin dried out, so a few sprays in the morning and before and after makeup and intermittently through the day really help me to feel moisturized. I’ve since bought three more bottles once this one ran out." —SBrown
Get it from Amazon for $11.40+ (available in two sizes, and also in sets of two).
35. A pack of rightfully TikTok-famous triangle powder puffs, which were basically made for setting your under-eye area and other corners on your face that are hard to reach with a giant makeup brush.
See the triangle makeup powder puff in action on TikTok!
Promising reviews: "Let the photos speak for themselves!!! Do you see that crisp line under my contour?? RIGHT I KNOW, run and get you some! I am a die hard Beauty Blender, occasional makeup wedge enthusiast, BUT these right here, have upgraded the smoothness and sharpness of my makeup! Definitely buy these!!!" —Madison
"TikTok did not lie with this one! I love how my makeup turned out using the Powder Puff to set my under eye area. Slipped right on to my fingers and I had full control over the amount of powder I applied! I love them!" —Aierress Davis
Get a 10-pack from Amazon for $4.99.
36. A Dermablend's loose setting powder to put the perfect cherry on top of your completed makeup. Best of all? It'll keep everything set in place so you don't need major touch-ups by lunchtime. It also works wonders for reducing shine on oily skin.
Promising review: "I purchased the travel size to make sure I like it. I actually love it. During the week I use the powder on my bare skin in my T-zone area because I have extremely oily skin. On the weekends when I decide to get glam I apply over makeup and either way this product eliminates the shine/oil." —Tasha
Get the original translucent shade from Amazon for $12+ (available in two sizes; also available in three other shades).
37. Or Mario Badescu Special Healing Powder that'll help heal acne-prone skin by drawing out impurities, purifying pores, and reducing oil. It uses sulfur, kaolin clay, and zinc oxide to soothe skin irritation that results from acne. Bonus: you can use it as your setting powder or wear it solo.
Promising review: "Fantastic 'no makeup' coverage! A little bit goes a long way with this product! It’s my dream powder because not only does it neutralize redness and mattify your skin, it also makes it healthier!! We don’t always need a full face of makeup, just a little something to make you not look like a mess. I can wake up, put on my SPF, dust this stuff on and leave! My skin feels better and it still feels good after I remove my makeup at the end of the day! Paired this with the company’s silver powder and my skin is REJOICING!!" —Maggie
Get it from Amazon for $11.40.
38. L'Oreal's Telescopic lengthening mascara for volume and length that is truly ~out of this world~. I can guarantee you'll never leave home without this in your makeup bag!
Promising review: "I’ve tried every mascara there is under the sun and the first stroke of this on my lashes for the very first time I was blown away! It’s what I had been looking for all this time! 😍 Mega lengthening and separates your lashes so absolutely no clumps. Left with beautiful, long batting eyelashes! I would highly suggest it to everyone and anyone. My eyelashes normally are kinda resistant to curling and separating (they all wanna clump together), also they grow straight out. So this is mind-boggling! 5/5 ⭐️" —Stacey Anderson
Get it from Amazon for $9.99.
39. A conditioning spray by Honest that not only smells like heaven, but also detangles knotty hair like a charm. It's made with argan oil, shea butter, and quinoa extract, so you know it's the good stuff.
Promising reviews: "Ok. I’ve tried a plethora of hair detanglers for both of my daughters type 4c African American hair. I was very skeptical at first being that this is not marketed for such hair, but after seeing a YouTuber's success with it, I decided to give it a shot. I am amazed. I sprayed a little bit on my daughter's washed and dried hair; took the tangles and knots right out!!!!!! With ease. I will now stock up on these. This left her hair moisturized, but not too greasy and smelling great. I’m very impressed!" —Tiffany F.
"This stuff is a holy grail product for me for a reason I wasn’t expecting! I bought this to keep in my beach bag for days out on the boat. My hair is always a tangled mess by the end of the day, so I thought this would help. It definitely helps with tangles, but it also has tamed my frizz so well that I use it every day now! I spray it on right out of the shower and comb through. I have also sprayed it on dry hair on days when I didn’t wash my hair. It’s fantastic!" —Chelsea
Get it from Amazon for $6.49.
40. And finally, a quick and easy root touch-up to get your roots looking fab FAST! It takes only 10 minutes to apply and delivers even coverage that'll last for weeks.
Promising review: "This is my go-to product to save me money so I don't have to go to the salon every month. Buys me a couple of months in between professional coloring. This is really easy to apply and I never have a problem matching whatever shade the salon uses on my hair." —Amanda Scott
Get it from Amazon for $6.97 (available in seven colors).
Capturing the first selfie of your new look like:
Reviews have been edited for length and/or clarity.