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    36 Beauty Products To Make Your Already Fantastic Routine Near Perfect

    Take your routine to the next level with these makeup, hair, and skincare products.

    1. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, which helps eliminate any rough, bumpy skin in a gentle but effective way. It's especially helpful for anyone dealing from keratosis pilaris (also known as chicken or strawberry skin) who would like to get consistently smoother skin.

    The tube of scrub
    reviewer's before and after of their arm that's been treated with the product

    Check out this dermatologist reviewing this magical product on TikTok!

    I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-up and I have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notorious sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers out there!

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get an 8-ounce tube from Amazon for $30 (also available in two smaller sizes). 

    2. A bottle of professional-grade callus-removing gel so magical, it will make years' worth of calluses disappear without you having to scrub away at your heels. It'll dissolve all that dead skin in just minutes, which means you'll be sandal-ready in a jiffy.

    Just presoak your feet, apply the gel, let sit for five to 10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-calloused heels for only three minutes and the callouses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Key2Del

    Get it from Amazon for $13.87.

    3. A L'Oréal *eight-second* lamellar water rinse-out treatment because you don't need to drop half your paycheck at the salon to get a treatment that will make your hair look shiny, moisturized, and strong.

    Reviewer with frizzy long hair
    Reviewer with shiny long, straight hair

    And it's silicone free!

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $8.09.

    4. A lightweight BB cream if you want just a *wee* bit of coverage that's also great for your skin. You'll get a great matte look, reduce redness, and fight any stubborn breakouts thanks to the salicylic acid in the formula.

    a reviewer before applying the bb cream
    the same reviewer after applying the bb cream

    Promising review: "Loved how it fully cover my blemishes without the caked on feeling. It always made my skin look moisturized and glowy." —Melinda Phillippee

    Get it from Amazon for $6.35+ (available in five shades). 

    5. A tube of retinol night cream formulated to plump up and make your skin look firmer as you're getting some ZZZs. Any beauty product that works hard for us while we're literally asleep is something we can get behind.

    Reviewer holding tube of Roc Retinol night cream
    Reviewer showing results of using Roc retinol cream

    Promising review: "I cannot believe how well this is working! I've been using it consistently every night with moisturizer for one week and I'm already seeing drastic results to smooth out my cystic acne scars on my cheeks! I'm so excited that I've found something that doesn't break out my acne-prone, eczema-prone, highly sensitive skin." —Emily H.

    Get it from Amazon for $19.97.

    6. A silky-smooth Huestick you can use in two different ways: either underneath your foundation to correct color or as an all-over color stick to give pigment to your lips, cheeks, or eyelids. We love a multitasker!

    a model wearing the huestick on their eyes, cheeks, and lips while holding it up to their face
    a gif of a model applying red color corrector to their face and then applying foundation
    Live Tinted

    Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup and as an eyeshadow, blush, and lipstick.

    Promising review: "Covers dark circles and pigmentation better than any product out there. It is soft, lightweight, and feels luxurious on the skin. Super-versatile products and the colors are fantastic!" —Alisha V.

    Get it from Live Tinted for $24 (available in other colors) or from Ulta for $24 (available in five colors).

    7. A Schick Silk Touch-Up Tool that removes any peach fuzz on your skin so your foundation looks smoother. You can also use this for quick hair removal in between waxing appointments.

    reviewer showing the blade of the touch-up tool
    gif of reviewer using the touch-up tool to remove their peach fuzz

    Promising review: "I love these! I used to get my brows and face waxed, then threaded, then plucked. I got frustrated with having to go somewhere every month and pay money to come out all red-faced and in pain. These are perfect. No pain and my brows always look great. It takes no time at all to sit down in front of a mirror and my skin is left feeling silky smooth. The hair doesn't grow back any more stubbly or different than it did when I waxed, threaded, or plucked. Just make sure your face isn't too dry when you start! Otherwise, you can irritate it." —mamalonghorn45

    Get a three-pack from Amazon for $5.67.

    8. Peripera Ink Velvet Lip Tint for a natural-looking but long-lasting look without the clumpiness or drying effect that matte lipsticks usually leave you with.

    reviewer wearing the coral link ink and holding the product
    reviewer wearing the red color in the velvet lip tint

    I have about five shades of this and absolutely love it!! It smells absolutely amazing, and it actively moisturized my lips instead of making my lips super dry like other lip tints have. It's definitely a buildable color and will look different depending how much you put on. This lip product consistently gives me a perfectly subtle and natural-looking look that can last me all day long!

    Promising review: "So far this lip stain is one of the better ones I wear! I am 70 years old & have fairly deep lip lines where regular lipstick bleeds into even with lip liner! I just ordered two more bottles as I do not want to be without this product!" —SouthernLady

    Get it from Amazon for $9.90 (available in 21 shades).

    9. A tattoo aftercare salve equally great at protecting and enhancing your brand-new ink as it is breathing new life into your 6-year-old tattoo. This vegan and cruelty-free formula will make both colored and monochrome designs stand out and look way more vibrant than they did before.

    a reviewer photo of an arm tattoo labeled
    a reviewer photo of the same arm tattoo labeled

    Mad Rabbit was found by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.

    Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward

    Get it from Amazon for $17.99 (available in three scents). 

    10. Ouidad's Advanced Climate Control Featherlight Styling Cream if you've tried everything to get your curls or waves to be defined and frizz-free and nothing else has done the job. This is specifically formulated to fight against humidity while still feeling lightweight in your hair — all you have to do is scrunch it into damp hair or style as normal for the bounciest ringlets of your life.

    Ouidad Advanced Climate Control Featherlight Styling Cream on a pink feather
    writer with defined curling hair after using the ouidad curl cream
    www.instagram.com, Ciera Velarde / BuzzFeed

    I have naturally wavy, almost curly hair (I would say I'm somewhere between a 2c and a 3a curl type), and as mentioned above, I have tried practically every product on the market designed to keep my curls looking their best. Nothing has even come close to this styling cream. I use this whenever I'm airdrying my hair — without it, I end up looking like a frizzy mess and have very undefined curls. I use this while my hair is wet (but not soaking) and work it through my hair and scrunch a lot at the end. Gone are the days of really crunch, stiff curls — this cream is so lightweight, it doesn't even feel like you have product in it. I can run my hands through my hair with ease whenever I use this. That's me above on a particularly good hair day after using this Ouidad stying cream — look at those bouncy, frizz-free ringlets!!! To emphasize again, I love this stuff so much that if I was stranded on an island and could only have one beauty product, this would be it.

    Get it from Ulta for $26.

    11. A fast-drying matte finishing spray — after spending precious time perfecting your makeup look, you're going to want to protect it from sweat and oil all day! This will help keep your face of makeup looking just as fierce at 7 p.m. as it did at 7 a.m. when you first applied it.

    Promising review: "I have used many different setting sprays before but this one is a reorder for me. It is a beautiful, high-quality setting spray that truly delivers on the promise of hydration and dewy skin. I spray it on after my moisturizer, wait a minute, apply makeup, and spray again. It gives me that airbrush, blended finish that I so love. The ingredients are natural and nontoxic for the skin. Love Love this spray...I would recommend this to anybody who wants a flawless look!!" —noemi

    Get it from Amazon for $14.95.

    12. An internet-beloved set of makeup sponges that work with foundation, BB cream, powder, *and* concealer and provide easy application, perfect blending, and great coverage every single time. And I almost forgot to mention they're super budget friendly!

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name brand blender in texture, HOWEVER they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindsey

    Get a set of five from Amazon for $8.49+ (available in four color sets).

    13. A well-loved diffuser attachment for anyone who wants to preserve their bouncy curls but also would love for their hair to be dry in a timely manner. The key to this smart diffuser's design is its extra-large shape and 360-degree air flow that will dry your hair evenly and swiftly, leaving behind full, beautiful curls.

    Reviewer with styled curly hair from the diffuser
    The black wide diffuser attachment on a standard hair dryer

    Promising review: "The BEST diffuser on the market! I have naturally wavy hair and have struggled with finding the right diffuser to keep my tresses curly while drying my hair. Using the Black Orchid hair diffuser is what you need if you have wavy to curly hair! You'll still have your curl and won't have frizz after using the Black Orchid!" —BMRGirl

    Get it from Amazon for $22.49.

    14. A container of Etude House's Zero Sebum Drying Powder designed to keep all the dreaded oil on your skin at bay. You'll have a perfectly matte look even after hours and hours of wearing your makeup!

    A container of Etude House's Zero Sebum Drying Powder.
    A customer review photo showing their shiny skin before, after, and then after a full day of wearing it, still not looking very greasy

    Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen

    Get it from Amazon for $7.

    15. A facial applicator brush so you don't have to use your hands to apply your favorite face mask and end up with super messy hands to clean up. This will also help you apply the mask much more evenly than you could before! 

    Check it out in action on TikTok here!

    Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina

    Get a two-pack from Amazon for $4.39.

    16. An eye primer because you don't want to spend precious time perfecting your eyeshadow just for it to be faded and creased by lunchtime. Look how fantastic that reviewer's eye makeup looks after 10 hours of wear!!

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straightaway! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $12.31.

    17. Glossier Cloud Paint gel-cream blush that's lightweight, blendable, and won't clog your pores. Use it as part of your full makeup routine or wear the blush by itself for an effortlessly breezy look that takes about 15 seconds to achieve.

    model wearing the glossier cloud paint in a light pink color
    eight bottles of glossier cloud paint in all the different shades
    Glossier

    Promising review: "I am not a blush person. My makeup routine is pretty light, and I have naturally pink cheeks. I haven't really felt the need and am usually scared to go overboard with disastrous consequences. BUT cloud paint is beautiful!! I finally bought it and just use the slightest amount in the apple of my cheeks and up the start of my cheekbone area and it adds this super super natural, blended-in glowy flush. Sooo worth it, didn't think I'd see a difference or like it but now I use it every day. For reference I got storm and I have pretty fair skin, if there's a 20-shade range of face makeup I'm usually the second or third shade." —allyce

    Get it from Glossier for $18 (available in eight shades).

    18. Elizavecca CER-100 Collagen Protein Treatment for anyone who feels like their processed, damaged hair has seen better days. This will breathe new life into your locks by making it feel fuller, healthier, and silkier thanks to the ceramides and collagen in the formula.

    collagen ceramide protein treament being held up
    buzzfeed editor's hair before and after using the treatment
    Bek O' Connell / BuzzFeed

    This works great for all hair types!

    Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    Get it from Amazon for $7.90.

    And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!

    19. Juvia's Place's Zulu Eyeshadow Palette if you're looking for highly pigmented colors that will turn your eyelids into a mini piece of art. Keep those neutrals in your bag — you're going to stand out today.

    the colorful eyeshadow palette
    model's arm with swatches of the different eyeshadow colors
    Juvia's Place

    Juvia's Place is a Black woman-owned small business dedicated to inclusive beauty for all genders and skin tones.

    Promising review: "These colors are bold and beautiful. They blend well and feel lightweight on my eyes. The colors also last all day. I wear makeup to work, and it lasts through 12-hour shifts and still looks good by the time I get home. I definitely recommend this palette. Beautiful!" —Tamz

    Get it from Juvia's Place or Ulta for $20.

    20. A bestselling eyebrow pencil with a double-ended design — use the angled pencil side to fill out your eyebrows and then the spoolie brush to make everything look smooth and blended.

    Promising review: "Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape

    Get it from Amazon for $7.88+ (available in four shades).

    21. A cult-favorite clay mask — it might just trick you into thinking you just got a facial from the spa as it gets deep into your pores and leaves you feeling refreshed. Many reviewers have noticed clearer skin and fewer breakouts after using this mask regularly.

    A before-and-after of a person with a lot of acne scars on their face compared to a much clearer complexion with only 3-4 scars still visible
    The face mask jar

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy, which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black tea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Get it from Amazon for $14.95.

    Check out more details about this popular clay mask.

    22. A Revlon hot-air brush magically designed to dry and style hair with just a few passes. It'll create bouncy, shiny hair in about a quarter of the time it would take with a traditional blow-dryer and round brush.

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon

    Get it from Amazon for $36.11+ (available in two styles).

    23. A set of Lovoir winged eyeliner stamps if you've given it your all and you just CANNOT get your winged liner to look right even after multiple attempts. This will save you from so much frustration during your makeup routine!

    a model holding the black pen with the slanted eyeliner stamp on the end
    a reviewer showing how easy their cat eye came out with the tool

    Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean, crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

    Get a set of two from Amazon for $14.97 (available in three sizes).

    24. A purple shampoo to remove any unwanted yellow tones in your blonde hair. This is a necessity if you spend major $$ at the salon to dye your hair and you want it to keep looking as great as it did on Day 1.

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $9.08.

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    25. L'Oreal Voluminous Primer Mascara that actually adds fibers to your lashes to help thicken them out, which means when you apply your regular mascara, your lashes will appear fuller and longer.

    BuzzFeed Staff Writer Allison Faccenda shows the results after using L'Oreal Primer with mascara
    BuzzFeed Staff Writer applies L'Oreal Voluminous Primer before applying mascara
    Allison Faccenda / BuzzFeed

    Here's what my fellow BuzzFeed Shopping team member Ali Faccenda says about this primer: "Over the years I've noticed my lashes falling out and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full-lash look."

    Get it from Amazon for $6.74.

    26. A set of flexible curling rods if you love the look that hot rollers give you but hate how bulky and uncomfortable they can be. These are easy to put in, provide long-lasting, bouncy curls, and they're so comfortable, you could even wear them to sleep.

    Reviewer wearing the rods
    Same reviewer showing their beautiful, voluminous heatless curls

    Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day." —The Sutherlands

    Get 42 rods from Amazon for $13.99.

    27. A box of pore-tightening, skin-lifting face masks that might freak you out at first (they make your face look like a zombie!), but once you peel it off, you'll be nothing but pleased at how radiant your skin looks.

    Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regimen. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way...LOL. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

    Get a box of eight masks from Amazon for $18.

    28. A cruelty-free vitamin C serum designed to brighten up dark spots and help correct pigmentation issues. Reviewers rave about how even their skin looks and how soft their face feels after using the serum for just a few days.

    A reviewer showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone
    Progression photos showing redness and acne on reviewer's cheeks is reduced on day 2 and day 4

    Promising review: "It's a miracle in a bottle that we all been searching for. I been suffering from acne since I was a high schooler. I've tried many acne related products and medications but nothing worked, not to mention it just made my skin worse. Until I came across this vitamin C serum. It faded my scars away, healed any ongoing acne faster, gave my skin the dewy glow, and keeps my skin moisturized (I don't use any other moisturizers)." —kihoon

    Get a 1-oz. bottle from Amazon for $17.99 (also available in a 2-oz. bottle).

    29. Glossier's Boy Brow, which is known as a cult favorite beauty product for a reason — it makes your eyebrows look so much fuller and bolder, and it won't get flaky and gross like other brow products can.

    A before and after shot of a model's brows without boy brow and an after shot with their brows fuller and darker
    an image showing the five shades of boy brow
    Glossier

    Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

    Get it from Glossier for $16 (available in five shades).

    Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

    30. A bottle of One Hit Wonder 10-in-1 leave-in spray from Mane Club that truly lives up to its name. Whether you're looking for a heat protectant, detangler, or something to fight frizz, this magical formula has got you covered.

    the writer with blown out straightened hair with curled ends
    hand holding the bottle of product
    Elizabeth Lilly / BuzzFeed

    To use, spray through damp or dry hair and comb through.

    Mane Club is a small business based in California that specializes in vegan and cruelty-free hair products.

    Here's what my coworker Elizabeth Lilly has to say about this leave-in spray: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."

    Get it from Mane Club for $10.

    31. Maybelline SuperStay Matte Ink Liquid Lipstick that might just be the longest-lasting lipstick on the market — no, seriously: you can put this on in the morning, eat and drink throughout the day, and your lipstick will still look as good as it did at the beginning of the day.

    reviewer wearing a dark purple shade
    reviewer wearing a dark brown shade
    reviewer wearing a red shade

    I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in over 30 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!

    Get it from Amazon for $7.58+ (available in 37 shades).

    Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

    32. Or the ultra-popular Bawse Lady liquid matte lipstick from The Lip Bar, which is a stunning classic red color that magically looks good with practically any complexion. It's been the company's best-selling product for five years now, and it's easy to see why!

    four. models with four different complexions wearing bawse lady
    The Lip Bar

    It's such a great red, Michelle Obama (!!!!!!) wore the shade when she partnered with The Lip Bar and When We All Vote to help increase voter registration!

    The Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "One application leaves a rich pop of color that stays after eating, drinking and kissing. Reapplying may be necessary on the inner lips but a little goes a long way. Bawse Lady offers a richness few reds can replicate. The Lip Bar colors beautifully complement the range of melanin found throughout the Diaspora. Thank you TLB!" —Tabitha T.

    Get it from The Lip Bar for $13 or Target for $12.99.

    33. Essence Lash Princess Mascara to make your lashes look so long, thick, and full, people will start asking you if you got eyelash extensions.

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    34. deep-conditioning hair mask for anyone who can practically hear their hair whispering to them, "Help me! I'm dry and damaged!" Just put this super-hydrating mask on your hair for 5 to 10 minutes after shampooing and you'll come out of the shower with smoother, healthier, and frizz-free locks.

    white jar of the hair mask
    model with dry frizzy hair and then smooth styled hair after using the hair mask
    Briogeo

    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free, mostly vegan hair products. Every product is also six-free, which means it has no harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.

    Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair and it was awesome!" —mhopp

    Get it from Briogeo or Amazon for $38.

    35. A set of LKE Shadow Patches to catch any eyeshadow that falls down while you're applying it. Now you can just take this patch off when you're done instead of wiping away all that eyeshadow fallout and ruining your foundation while you're at it.

    one side shows three shadow patches which are shaped like half-circles and the other side shows a model holding the patches up to her eye to apply liner
    Amazon

    Promising review: "I don’t know how I've done my eye makeup without these my whole life! They help so much with eyeshadow fallout it’s wild! There are two stickers on them, but I only do the small top ones since I like to do my foundation before eyeshadow! They’re very sticky and sometimes take off some of my foundation but I’ve found if you first tape it on your hand then onto your face it helps!" —Amazon Customer

    Get a 100-pack from Amazon for $15.99

    36. Paula's Choice Salicylic Acid Exfoliant that reviewers say helps shrink their pores, reduce redness, help improve their acne, and even helps tighten their skin. This will soon become the MVP of your skincare routine!

    Reviewer before image with redness in skin
    Reviewer after image with clearer skin

    Promising review: "I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as good as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest) . And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." —Mariel Garza

    Get it from Amazon for $11+ (available in two sizes). 

    You admiring your new and improved beauty product collection: