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    27 Hair Products That Actually Work And Have The Photographic Evidence To Prove It

    If your hair had eyes, they'd be popping out right now.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A bottle of Boldify, a volumizing spray that adds body and texture.


    Promising review: "This product is terrific! I have thinning, straight hair. I used this product once and it made my hair look and feel thicker! I do NOT have any affiliation with this product. This is my own testimony. Also, I'm allergic to many 'thickening' products but I had not hives/rashes with BOLDIFY! I highly recommend this product to any person who wants their thinning hair to look fuller!" —J

    Get it from Amazon for $22.94.

    2. A biotin shampoo meant to stimulate hair growth so you can welcome back any strands you lost these past few months.


    This has nutrient-rich botanicals like B5, zinc, and coconut oil to nourish your hair and stimulate your scalp, removing any buildup that may be blocking your pores so your hair can actually grow uninhibited.

    Promising review: "Saw this product on BuzzFeed and thought I’d give it a try. I bought it to grow my hair longer in time for my wedding. It definitely worked making my hair longer in a short period of time (few months). Its scent is fine and isn’t overpowering." —SAR

    Get it from Amazon for $18.45 (available in four sizes).

    3. A pack of bendy foam curling rods for a traditional way to get awesome curls without the pain of hard plastic rollers.

    gif of model using curlers
    reviewer showing off loose curls

    Promising review: "I love it: The longer you leave them on, the tighter the curl. I have very straight hair and these have curled my hair without using a heating tool, I highly recommend it." —Amazon Customer

    Get a pack of 42 from Amazon for $12.99.

    4. A collagen coating hair protein treatment that takes your dry, tired hair and turns it into the silky soft locks you've always wanted.

    hand holds tube of treatment
    before: my hair looking dry and hay-like after two uses: hair looking soft and silky
    Rebecca O'Connell / BuzzFeed

    Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel-dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie

    Get it from Amazon for $7.97.

    5. A dandruff shampoo to relieve you of horrible itching and flaking. Welcome black clothing back into your wardrobe!

    box of dandruff shampoo
    before: hair with dandruff after: hair with almost no dandruff

    Promising review: "MIRACLE PRODUCT! If you have a flaky scalp from dandruff, BUY THIS. I was about to go to the dermatologist if this stuff didn’t work. Thank goodness I saved myself hundreds of dollars by giving this product a shot. I used it four of five times (over a month) and it cleared my scalp almost completely. One more use and my scalp will be 120% healed! This stuff blew my mind. Totally worth it." —Chris

    Get it from Amazon for $14.15.

    6. A creamy deep conditioner for anyone with 3a–4c hair. Thanks to its super-fruit oil formula, it provides a lightweight hold that leaves curls and coils feeling soft and moisturized.

    the bag container of hair product
    BuzzFeed shopping editor showing her curly hair after using the product
    Kayla Boyd / BuzzFeed

    Bread Beauty Supply is a Black woman-owned business that was founded by Maeva Heim in 2020.

    Promising review: "LOVE this product! My hair is very dry and frizzy but this product made my hair so much more manageable and soft. I will definitely be getting more once I’m out!" —Nivedhitha

    Get it from Sephora or Bread Beauty Supply for $28.

    7. A bottle of Fanola No Yellow Shampoo to turn your brassy yellow blonde to a cool ice queen blonde in no time.

    Get more info on this impressive shampoo in our deep dive into Fanola No Yellow Shampoo here.

    Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes, I achieved my desired results! I can't recommend it enough!" —Rachael

    Get it from Amazon for $7.45+ (available in three sizes).

    8. An argan oil hair serum with vitamin E and aloe vera for shine, because your hair deserves proper nutrition too!

    hand holds small spray bottle
    before: reviewer hair looking a little frizzy after: hair looking silky and shiny

    Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium length hair." —Amazon Customer

    Get it from Amazon for $11.99.

    9. A bottle of semi-permanent hair dye, because life is short and your hair would totally look cute in pink or green.,,

    Promising review: "This is hands down the most beautiful dark green I have ever used. It's very deep and pigmented and the color lasted about a month! The amount of compliments I got on it helped secure it's place as number one in my heart." —Hannah

    Get it from Amazon for $14.99 (available in 20 colors).

    10. Or L'Oreal Colorista Semi-Permanent Hair Color to give a gentle pop of pink to blonde or bleached hair.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "I wanted a little bit of a hair change this summer, but in a I-don't-want-to-spend-money kind of way. Also without bleaching my whole head of hair. So when I stumbled across this L'Oreal Colorista Semi-Permanent Hair Color, I just had to try it. It's $8.51 on Amazon and comes in seven colors for blonde, light brown, or bleached hair, and four colors for brunette hair! I am, like many people, weirdly obsessed with pink right now, so I went with the color "Soft Pink."

    It comes with a bottle of the color itself, a brush to apply it, and a bunch of gloves so your hands don't turn pink. But the brush is totally not necessary — I just applied it with my gloved hands. I didn't exactly follow the directions and it STILL WORKED. Really well. I didn't shampoo my hair first like they said I should, but I thought that would have taken too long. Because I really ~massaged~ it into my hair and left it on longer (45+ minutes) than I "should" have, it faded to the color on the box after 2-3 washes. Which totally works for me because I loved the stronger pink color AND the faded pastel. And that means less reapplying and less product used overall. AKA even less $$$. And I have been feeling the finished result — so much so that I'll keep touching it up as it fades this summer. If you have blonde or bleached hair and want some color, definitely try this. If you have brown hair, try one of their four colors designed for brunettes! At under $10 a bottle, it's definitely worth a shot." —Maitland Quitmeyer, BuzzFeed Staff

    Check out her full review here!

    Get it from Amazon for $8.51 (available in seven other colors besides "So Pink").

    11. An automatic ceramic curling iron that looks a little scary, but look: Reviewers swear by this gadget as a sure-fire way to get easy curls. Just section off a piece of hair, place it behind the thickest prong, and the device automatically wraps it around the iron for you. Thanks, curling iron!,

    Promising review: "I love this curler beyond words. I am Asian with super straight hair that can never keep curls. Seriously, after curling my hair with a curling iron AND using hair spray, my hair is basically straight again in two hours. This is the ONLY curling iron that I've used that actually works and is super easy to use. I actually tried using it without spraying my hair and the curls stayed intact until the next day." —NYCdogmomma

    Get it from Amazon for $41.89.

    12. A hair finishing stick to smoosh down all those annoying flyaways that escaped your bun.

    A reviewer showing their messy bun with flyaways in the back
    The same person showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I have super fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hair spray." —Jill Stilfield

    Get it from Amazon for $7.99.

    13. Or an edge control gel that'll help lay edges and baby hairs for a sleek look without the unwanted flaking and residue.

    reviewer's before photo of her natural edges and baby hairs
    after photo of the hair slicked back and laying down

    BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and non greasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $7.50+ (available in two sizes).

    14. A squeezy bag of Hairstory's New Wash, a wonderful elixir that's a godsend for people with fine hair. If you like your hair a lot more when it's been a few days since you washed it, this cleanser could be the key to glossy, soft hair every day.

    pile of squeeze bags full of hair product
    me with big loose curls with the caption air dried curls, Rebecca O'Connell / BuzzFeed

    This cowash is meant to be used instead of shampoo and conditioner (learn more about cowashes here). It's good for all hair types, even dyed hair. It's detergent-, sulfate-, paraben-, and synthetic fragrance-free, and not tested on animals. To apply, cover your hair and scalp in the good stuff, attend to other shower needs, and then rinse out very thoroughly (a scalp brush can help!).

    Not to be dramatic, but I'm genuinely furious that I couldn't have this product growing up. This cleansing conditioner has completely changed my dry, frizzy hair for the better. I have fine, thin hair that always looks better the longer I go without washing it. I've tried other cowashes in the past, but they left my hair feeling limp and weighed down. This stuff gives me "washed my hair two days ago" shine right out of the shower. I always air dry my hair, and now it dries in loose ringlets that show my locks are happy and healthy. My hair has always been a source of stress for me (there's so little of it and it's so delicate) but for the first time ever I can truly say I love my hair. What a dream! While the $40 price tag for 8 ounces is pretty hefty, it's worth every cent in my book.

    I wouldn't recommend this to anyone who's hair gets greasy after a day or two, but it's perfect for those with ultra-dry hair and scalps. 

    Get it from Hairstory for $40 (available in classic, deep, and rich).

    15. A bottle of water-resistant L'Oreal Paris root cover-up spray to stretch out times between coloring sessions. Just spritz and go (right past the salon)!

    A reviewer with gray roots and dark brown hair showing the spray completely covered their grays

    Promising review: "My hair grows somewhat fast so I find myself coloring my roots at minimum every two weeks, which I think is bad for my hair. This product has been a lifesaver in allowing me to extend that time frame some. I wish I had found it sooner!" —Mmandkcs

    Get it from Amazon for $9.94+ (available in eight colors).

    16. The HSI Professional hair straightener reviewers say keeps hair and straight all day long.

    The set includes a glove, pouch, and travel size argan oil that you can use as a leave-in hair treatment to prevent heat damage.

    Promising review: "This is the holy grail, guys. They’ve done it. They’ve made a flat iron that can control the beast. 10x better than my other iron, and I can get my hair done in about 20 minutes now!" —Tiffany Baker

    Get it from Amazon for $46.95.

    17. Or a 2-in-1 ionic hair straightener brush that'll let you straighten and detangle at the same time. It cuts down on straightening time so you have more time to admire your new 'do.

    This comes with a protective glove to keep your fingers safe as you style your hair! Other safety features include auto-off and auto temperature lock, which automatically shuts off the brush if not used for 60 minutes. Temperatures range from150 degrees Celsius (300 degrees Fahrenheit) to 230 degrees Celsius (450 degrees Fahrenheit) for any hair type.

    Promising review: "Y'aaaaaall! Buy this thing. Seriously, add it to your cart right now and check out. RIGHT NOW! I have never liked straightening my hair. It took way too long (upwards of two hours), the flat iron would get caught in my hair, I'd burn my scalp trying to get too close; it just was a hassle. I'm so glad I tried this because what used to be a two-plus hour ordeal took only 45 minutes — and most of that was taking my hair down and detangling it from washing it! The actual straightening process was maybe 20 minutes." —Margaret

    Get it from Amazon for $48.99.

    18. Orrr a Revlon hot air brush capable of drying and styling hair with just a few passes. By combining the powers of brush and hair dryer, you can get out the door way faster.,

    Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon

    Get it from Amazon for $44.85+ (available in five colors).

    19. Hair extensions to magically get yourself longer, thicker hair. Instant gratification, baby!!!

    Promising review: "This was the best nine dollars I've spent in a long time! The color is a perfect match to my hair. The hair is very long — I cut at least 12 inches off. It stays in place very well. This is a fun addition to my going out look." —SBonert

    Get them from Amazon for $9.99 (available in five lengths and a variety of colors).

    Find out more about the Reecho hair extensions in my colleague's deep dive!

    20. A Sachajuan leave-in conditioner made especially for those of us with thinner hair. It adds body and hydration without weighing you down.

    Amazon, Rebecca O'Connell / BuzzFeed

    I have fine, thin hair and am always looking for products that will help add moisture without sacrificing volume. This stuff offers weightless hydration that lasts all day. My hair feels so much softer and my waves are more defined. I love that it comes in a spray bottle for easy application that ensures even coverage. It's def worth it if other leave-in conditioners have been weighing you down.

    Get it from Amazon for $28.

    21. Miss Jessie's Pillow Soft Curls that softens, styles, and holds curls. Big, soft, bouncy curls are in your future!,

    Promising review: "So, I have super-big, curly hair, but sometimes it looks frizzy and uneven. I used Pillow Soft Curls for the first time and it's soooooo soft and my curls are twice the size — bouncy, soft, shiny, and voluminous!! AND it smells great. I def recommend!!" —Ashley Santana

    Get it from Amazon for $21.49.

    22. A bottle of tasty blueberry biotin gummies you'll actually want to eat every day.

    reviewer with thinning hair
    reviewer with now full hair

    Seriously, these things are the highlight of my day. Biotin is said to promote hair and nail growth, as well as improve skin (but your results may vary). Each bottle comes with 100 gummies that provide 1,667% of the daily value of biotin.

    Get it from Amazon for $10.99.

    23. A microwavable headband that gives you beachy curls in just 30 minutes. Simply wrap the warm headband around your head, tuck in your hair, and let sit. It's a low-heat option that delivers hot tool results.

    before: editor with frizzy hair and loose waves during: hair wrapped in headband after: hair now has some loose curls
    Rebecca O'Connell / BuzzFeed

    I love this thing! Whenever it's extra humid out or my hair is feeling drier than usual, I like to use it to give my hair shape and cut down on frizz. It's really easy to use and I get consistently wonderful results. Despite the microwaved band being warm at best, it gives me nice curls that stay in shape all day. 

    Get it from SoCalCurls on Etsy for $18.99 (available in two colors).

    24. Or Octocurl, a no-heat hair curler that you wear overnight to achieve anything from fun beachy waves to tight curls. 

    Reviewer with 3B/3C hair wrapped around the octocurl, which is wrapped around their head
    The same reviewer showing their beautifully defined curls the next day

    Promising review: "This product was very easy to use and my hair actually curled! My hair is naturally very straight and fine, and I am allergic to most hair product so I try to avoid using any. I ran a wet hairbrush through my hair to dampen, rolled each hair strand around two of the vertical strips, rolled up, and used the provided hair ties to tie each strand up. The next morning I ran my fingers through my hair and I was done! It is fast, easy, and the final result exceeded my expectations." —Verona B.

    Get it from Amazon for $27.99+ (available in three styles and nine colors).

    25. Moroccanoil Intense Curl Cream to bring some serious BOUNCE to those curls.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "There are many hairs on my head, and they all seem to be different textures — some corkscrew spirals, some frizzy zigzags, and some that defy a category altogether. The mane as a whole is dry AF and entirely unruly. (Fun fact: Due to its size and dryness, my hair has actually caught on fire on three separate occasions.) My mom (my #1 style guru) has straight hair, and it therefore took me a looooong time to figure out what to do with the situation on my head. I went through the brushed-out Janis Joplin phase, the crunchy-gel-curls-stuck-to-my-head phase, and all those other stages curly girls often go through.

    But during the summer after my sophomore year of college, I decided to cut my long hair into a lob to try to make it lower-maintenance. Once the chop occurred, my hairdresser (bless you, Andrea) told me to try Moroccanoil Intense Curl Cream. And boy can I tell you, it is my DESERT ISLAND. HOLY GRAIL. hair product. It actually helps my hair dry in its natural curl formation and stay moisturized for daysssss. It smells amazing and doesn't leave a greasy or sticky residue — it's just a miracle, guys." —Maitland Quitmeyer, BuzzFeed Staff

    Get it from Amazon for $34.

    26. Self-gripping jumbo curlers that will crank the volume on your hair up to 11. How you use them is up to you, but reviewers like to put them in dry hair, and either hit with the blowdryer for a minute or spritz with water to amplify the effects.

    before: reviewer with rollers after: reviewer with straight hair that curls at the ends

    Promising review: "I have baby-fine, bone straight hair that will rarely grow past my shoulder without looking like a split-end-hot-mess. It took me a few tries to get the placement right, but these add so much body to my hair. As soon as I’m done blow drying my hair, I pop these in and do my makeup or drink my coffee or whatever. Sometimes I’ll do a quick blast of heat on them, but most of the time I don’t. And they give sooooo much body! I wish I had tried using these years ago... If you have fine medium length hair and are in desperate need for volume, try these! You won’t be disappointed!" —Allison FTM FTW

    Get a pack of nine from Amazon for $8.99.

    27. And a detangling brush that reduces tugging and keep curls intact.

    Promising review: "I’m in love with this brush. For someone who used to spend anywhere between 6-12+ hours detangling my 4c Z-pattern hair, I literally can get my hair detangled in 30 minutes or less. And my hair is like a fluffy cloud afterward. If you don’t already have this brush, you’re honestly missing out. 10/10 recommend." —Dee

    Get it from Amazon for $5.99 (available in four colors).

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated gift guide

    Reviews have been edited for length and/or clarity.