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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Formulas so effective, they're practically magic.
Promising review: "I have to use this every time before makeup now. It leaves the most natural, dewy, plump glow. It does not look sparkly or shimmery in the slightest, and it also doesn't look greasy at all. It's got a slight pink tone which is flattering. It wears so lovely over skincare and under makeup, plus it doesn't pill with any of my products." —ChloeLJ
Price: $29
Promising review: "The Amika brush leaves my hair smooth and silky, but it still had some volume, which I like compared to the pin-straight results I get from my straightening iron. Also, the Amika felt much more gentle on my hair than my straightening iron, which can sometimes feel like it's burning my hair. All in all, I recommend it for people who want to straighten their hair while still maintaining volume, are searching for a new daily straightening appliance that holds up to its promises, and people who don't mind the price tag." — Hannah Loewentheil, BuzzFeed writer
Price: $120
To learn more, check out "This Straightening Brush Has Totally Changed My Beauty Routine."
Promising review: "I have a very serious skincare regimen, and use a retinol daily which tends to cause some dryness. When I use this, it keeps the flakes at bay from my retinol. My skin looks bright and fresh without being overly tight or sensitive. This is a fabulous product for the price point on their line. It's not a peel that you're going to see a massive difference with — that takes an esthetician. For just keeping freshened up, this will do the trick at a way lower price than some high-end competition!" —Lacey84
Price: $14.99
Use a pea-sized amount of this vegan and cruelty-free product starting from your scalp and working it in through the ends of your hair.
Promising review: "I have a SUPER dry scalp and only wash my hair once a week, so this is a game changer for my routine. I use this on my scalp first, and then shampoo and condition as normal. Huge reduction in flakes and I can go longer without my hair being as greasy. Also, great price point!!! I have also tried other (expensive) scalp scrubs and this one is the clear winner." –rg29
Price: $7
Promising review: "I have very light eyebrows. So light that sometimes they don't even show up in pictures and it looks like they've been shaved off. Tired of looking like the victim of a frat-party prank, I've turned to Milk's Gel Brow for eyebrows that can be seen by both a camera and the human eye.
The oily pencil gives brows a prominent, matte look that appears natural but bold. It's also super waterproof, so I can jump in the pool and come out without leaving my eyebrows in the water. The pencil comes in three colors: Pale Ale, Pilsner, and Dark Brew. I'm currently sipping on the lightest color, Pale Ale, but I might be brave and get the Pilsner shade next. I'm just so relieved to finally have natural-looking eyebrows that people can actually see. Applying takes only 30 seconds and it completely transforms my face. I really recommend this pencil for people who want to color in their brows once in the morning and then forget about them for the rest of day. It stays on so well!" —Rebecca O'Connell
Price: $18 (available in three colors)
Promising review: "My hormonal acne has been nonstop for the past three months. I was trying to find to anything that would help me. This has helped me SOOOOOO much since I’ve been using this for a couple weeks. Literally I have seen so much improvement with my acne on my cheeks and jawline. It has even helped the appearance of my pores on my chin." —StricklerEmma
Price: $52
This lipstick tube is probably the most beautiful thing I've ever laid my peepers on. Consider this the Gigi Hadid of your makeup vanity.
Promising review: "This is pretty amazing and I don’t even care how much it costs anymore, lol. Just one swipe on my lips and you can see how pigmented it is. Plus, IT LITERALLY FEELS LIKE I HAVE NOTHING ON. That’s my favorite part! I hate feeling like my lips are suffocating or dry, but this formula is so lightweight." —Talia2011
Price: $25+ (available in 28 shades)
Promising review: "I've used this a couple nights in a row now, and WOW. I have some pretty bad cystic acne that just won't go away. Within one use, the toner sucked the life out of them and significantly shrunk them. I have pretty oily skin so it didn't dry me out, but I'd be careful with dry skin and to follow up with a serum/moisturizer." —Jhyb
Price: $8.70
This cult-favorite mask is packed with vitamins, ceramides, antioxidants, and gently exfoliating extracts to give you a dewy complexion that every ~no makeup makeup~ guru would envy.
Reviewers have used this as an eye mask, a moisturizer, an overnight mask, and as a primer for makeup in the a.m.!
Promising review: "This has been the most amazing face mask I have ever tried, and I suspect that it will replace all other masks in my collection. It is amazing for my sensitive skin! I love how it leaves my skin feeling so hydrated, and it even seems to gently exfoliate my skin when I wipe it off. I have been taking this everywhere with me and I've been using it on an almost daily basis. This is a holy grail product!" —rayla311
Price: $25+ (available in two sizes)
Plus, this purchase gives you access to 15% off the full-size versions of the above products!
Price: $10
Ingredients like salicylic acid, tea tree oil, and black cumin seed oil treat blackheads and blemishes, hexylresorcinol and licorice help brighten the skin, milk thistle and cucumber seed oil are here to treat fine lines and wrinkles, and Chamomile and neroli make sure your skin feels soothed and nourished.
Promising review: "I have been struggling with acne for years (in my mid-twenties now) and have tried so many products (both low and high end). I was skeptical about trying this because of the price tag, but it was worth it. I use this morning and night, and have found that it helps to prevent my hormonal acne around my chin, as well as speed up the process at which my hyper-pigmentation from acne goes away. I would recommend getting the smaller bottle to try it out. Love this one!" —nhartman
Price: $40+ (available in two sizes)
Promising review: "I’m in love with this face mask. From the first touch on your skin, you feel a refreshing and cooling feeling. The smell of the bamboo mask is so light and good. The product truly leaves my skin absolutely matte. This is a perfect mask to help with oily skin, and I typically let it sit 10-15 minutes on my face before washing off and applying makeup." —ssaxo
Price: $4 (originally $8, available in two formulas)
Promising review: "I try to stay away from concealer and foundation because of my acne and sensitive skin, so I was excited to try this after a friend recommended it. Long story short, it exceeded my expectations. Covers redness AND reduces the appearance of blemishes, plus it doesn’t clog my pores." —ingridswim7
Price: $18+ (available in two sizes)
Promising review: "This product is amazing for the summer! If you have dry skin, this cream will definitely bring your skin to life. I love the fact that you can put it in the fridge to make it have an even more cooling effect on the skin. Plus, it makes my makeup look fresh and smooth." —shazeeuh
Price: $22+ (available in three sizes)
To learn more, check out "7 Game-Changing Beauty Products We're Currently Obsessing Over" (#6).
Promising review: "This blow-dryer brush did not disappoint. I have shoulder-length thick, wavy hair and I was able to get a smooth, straight blowout in about 20 minutes. It also totally eliminated the need for a straightener afterwards. It’s super lightweight and left my hair feeling and looking like I had paid for an expensive blowout. I’m beyond impressed! I went back and forth on whether or not to spend the money on it and I’m so glad I did." —laladolce
Price: $150
Promising review: "The best daily sunscreen I have ever used! It has improved my skins texture, blurs pores, absorbs in immediately and leaves my skin feeling great!" —ancanc
Price: $65
To learn more about why a BuzzFeeder loves this, check out "If You're Looking For An Everyday Sunscreen, Here Are 11 Glowing Recommendations".
Promising review: "This is by far one of the best face masks I’ve ever used. I struggle with minor rosacea, dry skin, acne, large pores, etc. THIS MASK...it cools my rosacea, soothes dry skin and acne, and blurs my pores. I only use it twice a week, but you can definitely tell a difference immediately after." —suzymay
Price: $49
This fragrance-free lotion is packed with Brazilian passionflower, colloidal oatmeal, cupuaçu butter, açaí, and coconut oil to soothe, calm, and moisturize even the driest skin.
Promising review: "This lotion is wonderful. I love that the product has zero fragrance, so it does not interfere with my fragrance. The lotion is thick but not heavy or greasy — just provides great moisture. The packaging is convenient and easy to use. I love this brand of moisturizer and this is a super scentless option." —chauny76
Price: $40
Promising review: "Love this foundation!! It has been one of my favorite foundations for a few years now. I love the coverage it gives, I love how lightweight it feels, and I love how a little goes a long way. I have pretty oily skin and this foundation doesn’t seem to cause excess oil." —alyssatorrres
Price: $48 (available in 30 shades)
To learn more, check out "We Tried Laura Mercier's New Foundation And It's The Beauty Product Of Your Dreams."
Once it's filled with gunk, just throw it in with your laundry and bam. Ready to re-use. No more throwing away a ton of makeup wipes.
Promising review: "I was a little hesitant at first, but OMG. It works. I don’t know how, but it works WITH JUST WATER. No harsh scrubbing, no red skin after using it. I have super sensitive skin and this caused no irritation. I am impressed." —ashhcooper
Price: $20
Promising review: "I walk a lot since I live in New York City and don't own a car, and, as pictured, this held up on a humid spring day. With other liquid liners I've experienced smudges and flakiness by midday — so the fact that this made it to my bedtime (14 hours AFTER application) without smearing is amazing to me. And washing it off is a total breeze, which I don't understand at all, but there's no fuss when removing it with makeup wipes or other cleansers. It also survived a full workday and then a workout, so IDK, this must be some type of witchcraft because that never happens with my other liners." —Kayla Suazo, BuzzFeed Editor
Price: $21 (available in two colors)
Promising review: "This is the best shampoo I’ve ever used! I have long, fine, highlighted hair that I can’t wash my hair every day, so my shampoo has to cut through a somewhat greasy scalp and still be gentle since my hair is super fine. With this, my hair doesn’t look oily on the second day and it’s manageable until I wash it every other day. It’s by far the best shampoo I’ve ever used." —lochall
Price: $16
Promising review: "I cannot go back to any other cleaner! It’s super gentle and still effective. I have super oily skin on my nose and on my cheeks and this just cleans up all the oil and dirt without making my skin tight, which usually every cleanser does." —missyaly
Price: $10+ (available in two sizes)
The reviews in this post have been edited for length and clarity.