So Beyoncé's Adidas x Ivy Park collection is set to launch this week (Jan. 18). In a genius marketing move, the singer sent out massive PR boxes to all of her celebrity friends to show off the merch ahead of its release.
Ahead are all the celebs who were lucky enough to receive a box from Yoncé, and shared their epic unboxing on social media 👀🎁:
1. Ellen DeGeneres:
Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas
2. Missy Elliott:
Thank you so much @Beyonce I am soooooooo humbly grateful🙏🏾 you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out🤣😂🤣 but this FYE sis🔥🔥 #IVYPARK I LOVE IT!
3. Reese Witherspoon:
Thanks for the new #IvyParkXAdidas swag @Beyonce, you’re my girl! PS: Sorry @TheEllenShow, we are now officially broken up. Looks like B and I are best friends. 🐝🙋🏼♀️
4. Diplo:
.@diplo unboxing his #adidasxIVYPARK package. 🧡
5. Zendaya:
Zendaya has gotten her Ivy Park 🍊 box.... #IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas
6. Rita Ora:
Rita Ora out and about in her Ivy Park x Adidas wear.
7. Hailey Bieber:
.@haileybieber unboxing her #adidasxIVYPARK package. 🧡
8. Yara Shahidi:
.@YaraShahidi received a special package from Beyoncé and @adidas. 🧡 #adidasxIVYPARK
9. Janelle Monáe:
.@JanelleMonae shows off the "parachute" from the adidas x IVY PARK collection. 🧡 #adidasxIVYPARK
10. Cardi B:
.@iamcardib unboxing her #adidasxIVYPARK package. 🧡
11. Laverne Cox:
.@Lavernecox hilariously shows off the "parachute" from the #adidasxIVYPARK collection. 😂
12. Kendall Jenner:
Kendall Jenner got a 🍊Ivy Park box... #IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas
13. Michelle Williams:
.@RealMichelleW celebrating her #adidasxIVYPARK box. 🧡
14. Kelly Rowland:
.@KELLYROWLAND unboxing her #adidasxIVYPARK package. 🧡
15. Solange:
Solange getting the Ivy Park x Adidas from her sis 😍
16. Quincy:
Diddy’s son, Quincy, also got a box of the upcoming Ivy Park/Adidas collection, officially dropping on the 18th of January, 2020
17. Celebrity hairstylist Kim Kimble:
18. Ciara:
We just got a new house..and it’s Orange:).. Thanks Bey @Beyonce. Congratulations!