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Lindsay Lohan’s “Horrifying” New Pepsi Ad Has The Internet Divided Over One Questionable Combination

Apparently I'm the only one who doesn't think it's gross...

Hot Girl Summer has passed. Christian Girl Autumn is firmly in the rearview mirror. It's now Lindsay Lohan Renaissance Winter, folks, and the internet couldn't be happier about it.

Perez Hilton saying "Yasss, comeback queen!!!" on instagram on press photo of Lindsay

If you didn't know, Lindsay's been living her best life this year. Hot off the release of her Netflix holiday film, Falling for Christmas, she's truly been slaying all of her press appearances. She even teased a Freaky Friday sequel!

Lindsay and Jimmy Fallon talking about Freaky Friday sequel

But beyond LiLo's well-deserved comeback, people might be even more obsessed with this bizarrely delightful holiday ad campaign she's leading for Pepsi. Apparently, 'tis the season for Pepsi and milk. Or, as Lindsay says in the video, "Pilk!" And cookies.

Lindsay pouring Pepsi into a glass

In the ad, Lindsay pours a can of Pepsi into a glass in front of a roaring fireplace and says "nice" right to the camera. She then tops off the Pepsi with a healthy pour of milk, calling it "naughty."

lindsay pouring pepsi and saying nice, then pouring milk and saying naughty

Oddly enough, there's more to unpack here than you might think. For starters, yes, the Santa outfit is obviously a nod to the "Jingle Bell Rock" scene in Mean Girls — but this one's giving less shiny pleather and more...shockingly expensive ad campaign.

Lindsay in the Mean Girls "Jingle Bell Rock" dance screenshot

There's also a longer YouTube version where she literally says, "That is one dirty soda, Santa," which is iconic in its own right.

Lindsay sipping Pepsi milk and wearing a Santa hat

People raced to the comments to make the one joke that everyone was apparently just dying to make.

comments saying stop trying to make pepsi milk happen

Meanwhile, on Twitter, Lindsay's fans couldn't help pointing out that perfectly positioned bottle of Pepsi she held when she was seen at a New York Knicks basketball game in early November. Whether it was actually a sign of her upcoming partnership with Pepsi, excellent sleuthing nonetheless!

@lindsaylohan @pepsi Omg!! Thank you @Pepsi 😇🫶 https://t.co/ZZl7Ap1D1x

Twitter: @lavitalohan

But for all the folks out there who showed their unwavering support of Lindsay and Pilk, including her Mean Girls costar Jonathan Bennett...

Jonathan Bennett comments "brilliant"

...there were plenty of others who juuuuuust couldn't get behind the concept.

People on instagram saying the Pepsi milk is "gross," "why are you trying to kill us with an explosive diarrhea?"

If you haven't put two and two together yet, the entire "Pilk and Cookies" campaign is capitalizing on the "dirty soda" trend that took TikTok by storm earlier this year, when folks started mixing creamer and various other flavorings into their sodas, inspired by Utah's famous soda shops.

Coke, Coffee mate, and lime laid out for a dirty Coke

As several commenters called out, Pepsi milk is not a Lindsay Lohan invention. And as vehemently anti-Pilk as many folks are in the comments, it's worth pointing out that the concept of combining dairy and soda is actually nothing new.

Commenter saying "let's not act like Lindsay is the first person to put milk inside a Pepsi or Coke; i did that when I was like 10"

Doodh soda, a combo of lemon-lime soda and milk, has been a popular summer beverage in Pakistan and northern India for ages. It's even said to be based on an 1880s Victorian England tradition in which, according to Gastro Obscura, milk with soda water was "once considered a healthy, nutritious combination."

Screenshot of man in Pakistan Sprite ad about to make doodh soda

So all this is to say, give Lindsay a break and let the girl enjoy her Pepsi milk (and money), y'all. After all, people really do love this stuff. I haven't tried it for myself yet, but I've officially been influenced by Ms. Lohan to do so ASAP.

(You've won this round, Pepsi.)