Skip To Content

    31 Splurge-Worthy Beauty Products I Doubt You’ll Regret Spending The Money On

    I mean, we all need *something* to spend our tax return money on...

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Fenty's wildly popular Match Stix Trio comes with two matte sticks for concealing and contouring, and a shimmer one for highlighting so you get everything you need for a flawless look in one package.

    IS THERE ANYTHING RIH CAN'T DO?! *The answer is an obvious no. Obviously.*

    Promising review: "I have attempted to use many, many high-end brands in the past with no luck. I would need to buy two shades for a decent tone. So as a result, I don't wear foundation. Not the case with Fenty Beauty... ONE bottle, no mixing. The match stix are really beautiful. The veil is awesome. Clearly, a great deal of love, thoughtfulness and expertise went into these creations. Cheers, Ms. Fenty on your magnificent enterprise." —Dr. J

    Get it from Sephora for $54 (available in four color sets).

    2. John Frieda's hot air brush will make it look like you just walked straight into a salon and dropped some serious money on a blowout. Here's to having (inexpensive) gorgeous soft waves and volume for days.,

    Promising review: "THIS PRODUCT IS TRULY EVERYTHING!!! It is lightweight making it very easy to hold, the heat temperature on high is perfect — it's perfect to style hair without causing heat damage), the bristles are soft so hair slides through and there's no breakage at all. The feature that I LOVE is that it has a cool setting to let curls cool down before releasing them (no need to use hot rollers). CANNOT SAY ENOUGH GOOD THINGS ABOUT THIS HAIR TOOL. How I use it: I use the high setting on the roots all the way down to the ends, I rolled up the ends and leave it there for about 20 seconds (high setting) and then I put the cool setting on for about 10 seconds, then I start unrolling the brush and gently remove it to reveal bouncy & natural-looking curls. SIMPLY AMAZING!!!" —FashionChic

    Get it from Amazon for $39.99+ (available in two sizes).

    Read a BuzzFeeder's full review on this hot air brush!

    3. Chanel's Mademoiselle perfume has notes of orange, jasmine, rose, and vanilla that will leave you feeling elegant and super sexy. Honestly, the bottle is so gorgeous even your vanity will feel sexy.

    Promising review: "Literally, every time I step into an Uber or a Lyft, one of the first questions the driver asks is what scent I'm wearing so they can buy the same for their girlfriend. This scent is just so classic and the longest-wearing scent I've ever had! Even when I can't smell it on myself anymore, late into the night I'll still get compliments — it's crazy. The 3.4 oz bottle has lasted me SO LONG!! I want to say over a year and a half and still smells just as good as new and I use it everyday!! So the longevity is amazing." —jelitaeve

    Get it from Sephora (available in three sizes) or Nordstrom for $80+ (available in three sizes).

    4. Laneige's Lip Sleeping Mask is made just for — surprise — your lips, because I know they could use some backup as they face the wrath of this harsh winter and its unforgiving, frigid winds.

    All you have to do is apply a bit of this before you hit the sheets, and the moisturizing ingredients will do the rest of the work as you sleep.

    Promising review: "I love this lip mask! I have always struggled to find a lip product that would keep my severely dry lips at bay and this is the product! I have been using this for the past few weeks and I have never had such plush smooth lips. I wear it at night and sometimes during the day depending on what I am doing. If you struggle with dry lips, I highly recommend you give this a try." —Holly2176

    Get it from Sephora for $20 (available in two scents).

    5. Living Proof's 5-in-1 Styling Treatment delivers conditioning, strength, volume, and polish to your locks right after you hop out of the shower, ultimately cutting out a bunch of other products that can be time consuming. Simply apply on damp hair, style, and go!


    BuzzFeeder Elizabeth Lilly says it's totally transformed her thick mane that reacts the second humidity hits.

    "I've received lots of compliments on my hair since switching to this product, from random people asking if I paid for a blowout (NOPE!) to a friend's roommate exclaiming, 'Your hair is editorial straight!' (Thanks!) So yeah, it’s legit. It’s also extremely lightweight because it’s made without parabens or phthalates, which I’m told weigh down your hair! And it’s safe to use on straight, wavy, or curly hair. I pull it through my hair from roots to ends and then blow-dry my hair (with this blow-dryer) and a brush (like this one). Without this 5-in-1 miracle stuff, it’d take a lot more product (and effort) to make my hair look like this post-blowout. In short, if Living Proof stops making this stuff, I’m buying a damn case of it." —Elizabeth Lilly

    Read Elizabeth's full review (it's #8!).

    Get it from Amazon for $29.

    6. Huda Beauty's New Nude eyeshadow palette features 18 super pigmented mattes and sparkly shimmers to give you a variety of looks and colors. Seriously...this may be the prettiest set of shades my eyes have ever seen.

    Promising review: "This palette is absolutely gorgeous! The colours blend beautifully. The shimmers are beautiful. Huda did a good job with the colour range and all of the colours are right up my alley! The shimmers and the matte colours are just perfect and they all blend well. This is definitely a holy grail palette for me. If you had to pick one palette, I would pick this one. This has easily become one of my favourite palettes of all time. It is going to be hard to top this one." —KiranT

    Get it from Sephora for $65.

    7. Glossier's Stretch Concealer is made with elastic waxes to move *with* your skin instead of caking on top of it.


    Promising review: "This concealer makes me look like I got eight hours of sleep when I'm working on four. Where all other concealers have caked in the fine lines now appearing under my eyes — thanks, 30s — this stuff just glides over them and conceals them too. Total magic." —herhere

    Get it from Glossier for $18 (available in 12 shades).

    8. Drunk Elephant's D-Bronzi Anti-Pollution Serum creates a stunning bronze tint while also protecting your skin from nasty pollutants. All you have to do is mix with sunscreen, moisturizer, or serum, and your face will have a fresh, beautiful glow.

    Promising review: "Let me start by saying that the skin on my face is as white as they come because I use Retin-A, which also makes me super sensitive. I picked this up on a whim at Sephora a few days ago because let's face it, it's summer and I'm sick of my face not matching my body. I mixed this with three drops of my vitamin C serum when applied. I am pleasantly surprised with this color. The rest of my body is medium tan with yellow undertones. This serum is fabulous at matching with the rest of my body. Perfect amount of yellow and red to really give my face that sun-kissed summer glow without looking muddy. I am so thrilled with this product!" —khgreer

    Get it from Sephora or Amazon for $36, and a highly-rated vitamin C serum from Amazon for $19.99.

    9. Oribe's Texturizing Spray gives you volume on volume on volume, and helps with oily roots making it great for the mornings when there's just no time for a shower — which is me, like every day.

    Promising review: "Hands down the BEST product I have ever purchased. IN. MY. LIFE! I have super thin, fine hair and have always searched for something to make my hair look semi-normal...this is it! I recently cut my hair in a medium bob with beachy waves (that style that only looks good if you have thick, beautiful hair). After curling, I spray a generous amount all through my hair and brush it out. My hair looks like it has tripled in volume and it lasts all day long. It's not super touchable soft, but definitely better than hair spray." —JayKHN

    Get it from Amazon for $23+ (available in two sizes).

    10. Supergoop!'s Broad Spectrum 40 SPF Sunscreen is a weightless formula that protects your skin (specifically from UVA, UVB, infrared, and blue light) *while* keeping your makeup on. It's basically a dream in a bottle.

    Reapplication is key, people! If you're out and about in the sun, you should reapply some type of sunscreen every two hours. While this product goes under your skin, Supergoop! has sprays that are great to use after you've applied your makeup, but more to come on that (in like one second, it's literally the next product)!

    Promising review: "This is it. This is the perfect sunscreen. Supergoop has done it. I'm calling it now that Unseen Sunscreen has just broken the final barrier of sunblock for all of us. A sunblock with strong SPF, that does NOT 1) make you pale/chalky, 2) make you super greasy/shiny, and 3) sit stickily on your skin and visibly in photos. Not only does it not do the above, which I NEVER THOUGHT POSSIBLE, it also comes with antioxidants and good stuff for the skin. It applies feeling EXACTLY like a primer, almost immediately feels invisible from the skin, gives a vague velvety blurring effect, and accepts makeup well. Thank you, Supergoop. I'm in my late 20s, and it has never been more important to remember daily sunblock. With this, I know I will." —MsFourEyes

    Get it from Sephora for $34.

    11. Fresh's Soy Face Cleanser gently washes and (AND!) removes makeup without completely drying out your face. It's great for daily use, all skin types, and will keep you feeling hydrated instead of like a peeling snake.

    I got a mini sample of this as my Sephora birthday gift one year and I've never had anything make my skin feel so smooth. I am not even kidding you, the cleanser itself feels like liquid silk so by the time you're done washing, your face feels softer than ever. I totally get why the biggest bottle of this sells for $42 a pop.

    Promising review: "This is the best cleanser I have ever tried. I always try new products and almost never buy the same product twice but I've bought the soy cleanser five times! It gets off all of your eye makeup without scrubbing and is perfect for sensitive skin. If you are prone to clogged pores or dullness, you may need to alternate this cleanser with an exfoliating one." —Costumista

    Get it from Sephora (available in three sizes) or Nordstrom (available in two sizes) for $15+.

    12. Laura Mercier's Caviar Sticks are creamy eyeshadows that glide on the eyelids to create a long-lasting shimmery or matte look. They're magic in a tube, is basically what I am saying.,

    Promising review: "Laura Mercier knocked it out of the park with this one. Application is so easy and flawless, but leaves you with a beautiful finish and put together look. I like to apply this directly from the stick along my upper lash line and work my way up a bit onto the lid, but not completely covering it with product. Then I get a blending brush and blend the product all over my lid, and then drag the brush back and forth over the crease. The result is a soft, iridescent wash of colour. Absolutely gorgeous, and you can't go wrong with any of the shades." —goodnightluck

    Get it from Sephora for $29 (available in 23 shades).

    13. Smashbox's best-selling primer blurs pores, locks in makeup, and evens out skin so your foundation goes on flawlessly (and stays there). Its lightweight, oil-free formula is packed with antioxidants so it will ALSO protect from pollutants — and what more could you ask for?!

    Promising review: "I've worn this for yeeeeeeeears. I can't live without it. I tried another primer, once, recommended by some actress's makeup artist, and I didn't like it nearly as much. This makes your skin feel like velvet, and if you're like me with a natural redness to your skin, this totally cancels that out. This is a staple in my makeup collection." —jetset101

    Get it from Sephora for $15+ (available in three sizes).

    14. Olaplex Bond Maintenance Shampoo and Conditioner are a super hydrating duo that can repair dry and damaged hair by re-linking broken bonds.

    Promising review: "I've been using this whole system for about four or five months and I'm thrilled with the results. I have coarse, curly hair that I typically blow out, and this line has made it so much softer and more manageable. Unlike deep conditioning products that just coat the hair, I feel like these have made my hair healthier from the inside out. It's more expensive than your average shampoo, but a little goes a long way so I don't go through it as quickly as others." —broadwaylife

    Get the shampoo and conditioner from Sephora for $14+/each (available in two sizes).

    15. IT Cosmetics Confidence Gel Lotion takes moisturizers to an entirely new level with a cactus flower extract and glycerin (known to retain moisture) formula. It's oil-free and can provide hydration up to 72 hours!


    Promising review: "This is the first product I have used from IT Cosmetics and I'm hooked. It glides on your face so smoothly and lasts all day! It feels soft and silky on your skin and is fabulous under your daily makeup or foundation. I felt younger looking and my skin felt super-hydrated. I highly recommend this for any skin type." —Marley0727

    Get it from Sephora for $36.

    16. Lancôme's Définicils Mascara lengthens and defines lashes with a few flicks of the wrist for a fuller look that still appears super natural.,

    Promising review: "I have used Definicils Mascara for over 10 years now, and it just cannot be beat. I have tried other types of mascara now and then just to compare, and I always come back to Definicils. It separates and lengthens your lashes with absolutely NO clumping or smearing. I can even sleep in it, and with just a touch up the next morning, I am good to go for another day! Amazing! Lashes look so long that I have been asked on several different occasions if I am wearing false lashes. Don't waste your money on other mascaras — get the very best: Lancome Definicils!" —vafringe

    Get it from Sephora or Nordstrom for $27.50 (available in three colors).

    And check out our pick for the best waterproof mascara on BuzzFeed Reviews!

    17. Dr. Jart+'s Ceramidin Cream is heaven for sensitive combination skin, and that claim truly holds up considering my coworker raves about this moisturizer! It keeps your face hydrated, shine-free, and with a glorious matte finish from sunrise to sunset.

    "I can tell you that I have seen a significant difference in my skin since I started using this cream two months ago. When I bought it, I was in the midst of a cold, and I had the very fetching nostril dryness that accompanies excessive nose-blowing. After two days of twice-daily application, all trace of dryness had vanished. This stuff also claims to 'alleviate signs of sensitivity,' which, as a skin sensie, I can corroborate. I haven't seen a trace of the garden of little red patches that used to bloom all over my face when I lotioned up." —Jessie Gaynor

    Read Jessie's full review.

    Get it from Sephora for $48+ (available in two sizes).

    18. DryBar's Baby Buttercup Travel Blowdryer folds in half making it the perfect travel companion, yet is powerful enough to give the performance of a full-sized dryer. It also claims to reduce dry time and frizz — so check ✅ and check ✅.,

    Promising review: "Can a blow-dryer change your life?! YES! I was in need of an upgrade. My last blow-dryer was spitting out fireballs (not a joke). My sister had the full-size version, and I live on a ship, so I got the small travel one. First, I know it doesn't truly matter, but the bright yellow makes me so happy. I love seeing the color every time I get to do my hair. The power is incredible. I have thick, heavy hair. With this, I can get everything dry and beautifully wavy within 10 minutes. Very, very happy with my purchase." —Lochness Jess

    Get it from Sephora or Nordstrom for $135.

    And check out our picks for the best hair dryer on BuzzFeed Reviews!

    19. simplehuman's Sensor Mirror detects your face and lights up automatically while simulating natural sunlight. It also features 5x magnification and truly, what can this mirror NOT DO?

    Promising review: "I was very happy to find out simplehuman offers this mirror. I prefer it over the other (wireless) sensor mirrors after reading countless reviews about the charger malfunctioning. The 5x magnification is perfect, I can see stray brow hairs without my contacts and there is enough space between the mirror and my face in focus and full-view for makeup application. Brightness isn’t adjustable but is perfect, not too bright that it will hurt your eyes and bright enough for blending foundation and concealers so they look seamless. And at $150, I think it’s reasonable given the quality." —C

    Get it from simplehuman for $150 (available in other models/styles).

    20. A powerful steamer – it basically brings the fancy spa straight to your home. Now you can lure those pesky blackheads out without having to pay for an expensive facial.,

    It lasts for 12 minutes at a time and even features a UV light to sterilize the steam! It also comes with a blackhead extraction kit, but just be careful and watch some tutorials before you go to town on your skin.

    Promising review: "This is almost a life changer. I always steam my face in the shower so I can pop my pimples (I know, it sounds so gross but seriously). However, this steamer is AMAZING. I highly recommend it if you are suffering from acne and want to give yourself your own DIY facial. Overall, fabulous purchase." —Anna

    Get it from Amazon for $27.99+ (available in two colors).

    21. First Aid Beauty's Coconut Water Cream takes the wonders of actual coconut water to create a hydrating moisturizer that's rich in electrolytes and oil-free — so it's basically heaven for your skin.

    Promising review: "Really loving this moisturizer! It soaks into my skin so quickly in comparison to other moisturizers. It doesn't leave a film of lotion on your skin or residue, but I still feel very hydrated. Easy to begin makeup routine shortly after application and doesn't interfere with other products. It's more like a water gel than a lotion. Not a super strong moisturizer, would be better for summer, not dry winter air. smells heavenly!" —civilwarcamp

    Get it from Sephora for $34.

    22. Lunata Beauty's *new* Cordless Curling Iron gives you the convenience of curling literally wherever you are. And! And! It transforms from a curling iron into a wand with a simple snap off of the removable clip. Touchups have never been easier.

    Lunata Beauty

    Comes with a USB-C plug with three plug attachments (USA, UK, EU), heat-resistant silicone sleeve, and a heat-resistant glove. The charge lasts 45 minutes, making quick touchups wherever actually possible. Just charge overnight, and this beautiful baby will be ready for you in the morning.

    Get it from Lunata Beauty for $250.

    23. Moroccanoil's Dry Shampoo proves that miracles still happen every day — or days after your last shower ¯\_(ツ)_/¯. It's formulated with ultra-fine starch for absorbing excess oil so your hair feels refreshed and cleansed.

    Instagram: @moroccanoil

    Promising review: "When I say I've tried every high-end and drug store dry shampoo on the market — I mean that I. Have. Tried. Every. Dry. Shampoo. On. The. Market. I'm not a fan of the price of this one, but I always find myself going back to it because it's seriously the best I've used. It's one of the few dry shampoos that don't leave a white residue in my hair or leave my hair feeling stiff and tacky. If you have the money, it's worth the splurge." —xojenn

    Get it from Sephora for $10.50+ (available in two sizes and two tones: dark and light).

    24. Too Faced's Natural Face Palette features two bronzers, two blushes, and two highlighters — all gorgeous buildable shades. Because it comes with so many ~options~, you can easily change up your look with a few swipes of a brush.

    Promising review: "Absolute perfection!! I use this palette and almost every color in here every single day. I’ll mix both the bronzers and then the blushes, and top it all off with the highlighter. The bottom left highlight is this beautiful peach champagne color that is very similar to Becca’s Champagne Pop. Overall, I am just thrilled about this palette and will be taking this with me for travel as it has everything I need! Love love love it. I believe it’s universally flattering on every skin tone. Try it out. You won’t regret it!" —franneh

    Get it from Sephora for $44.

    25. Estée Lauder's Double Wear Foundation comes in 42 (!!!) shades, provides 24-hour coverage, goes on matte, and will most likely become your forever go-to.

    Promising review: "I needed something long wearing for the winter, so I bought this. I have never tried a full-coverage foundation that actually lasts as long as it claims, but this did! I sweated like a pig with this on and it didn't budge. I have very dry skin, and because this is a matte finish I was afraid it would cling to my dry patches, but it didn't. In fact, it was pretty moisturizing. I can build it up and it doesn't get cake-y at all. The color matches me perfectly, too. I am SUPER picky about my foundations, but I don't have one bad thing to say about this. In fact, this is the only foundation I have ever tried that I can say that about. A little goes a long way, so it will last forever. Well worth the money!" —MLWhite

    Get it from Sephora or Nordstrom for $43 (available in 42 shades).

    26. Glossier's Haloscope Highlighter creates a stunning dewy effect on the skin thanks to its outer halo of crystal extracts (um, YES please) and vitamin-rich solid core.

    Promising review: "Haloscope is fantastic. I use it on my nose, cupid's bow, eyelids, brow bone and cheekbones. It offers the perfect amount of dewy highlight that's not glittery. It's also super easy to apply and blends very well." —AO

    Get it from Glossier for $22 (available in three shades).

    27. Function of Beauty's customizable shampoo and conditioner is formulated ~just~ for you. Seriously, you create a profile based on your hair needs and they send you a beautiful set to match.,

    OK, the packaging and product itself is — no duh — stunning, so I was slightly worried that my thoughts on this would be swayed simply from how freakin' gorgeous it looks. Thank god I was wrong! I was immediately impressed *just* from the smell, which I got to pick out when I was building my profile. I have a dry scalp (booooo) but I have yet to endure a flaky breakout since I started using this. Plus, I can go days, DAYS PEOPLE, without needing to wash my hair. I don't get how, or why, or how but this shampoo and conditioner has done wonders for my hair. And a lovely bonus: it's toxin-, paraben-, sulfate-, and cruelty-free.

    Get a shampoo and conditioner set from Function of Beauty for $36+ (available in two sizes).

    28. Briogeo's Scalp Revival soothes scalp itchiness and banishes flakiness because it's made with cooling peppermint, tea tree, and spearmint oils. It's like a cold, hydrating drink of water but for your head.

    Promising review: "This is magic in a bottle. As someone who suffers from an itchy and dry scalp, I'm constantly looking for anything refreshing and minty. However, I noticed that those products usually dry my hair out so there's never a win-win. With this conditioner, I definitely found the win / win I was looking for. My scalp is refreshed and my hair is moisturized. LOVE LOVE LOVE." —chasingdenisse

    Get it from Sephora for $36.

    29. Giorgio Armani Beauty's Lip Maestro collection features tons of gorgeous lip stains that leave behind a velvet matte finish so you can feel just as vibrant as these stunning shades.,

    Promising review: "I was hesitant to purchase one due to the steep price, but I had such bad luck just about every other brand out there. They were too drying and uncomfortable. This one by GA is superb, it is so smooth yet opaque and matte and absolutely non drying." —yadira23

    Get it from Sephora (available in 15 shades) or Nordstrom (12 shades) for $38.

    30. And finally, Glow Recipe's Watermelon Sleeping Mask has a cult following and for a good reason — it's an easy-to-use oil-free formula you apply right before bed that seeps into your skin over night. By the time you wake up, you have baby-smooth skin.

    Promising review: "I did not want to like this. I really didn't. It's pricey, I already have more skincare than I need, yada yada. Needless to say, I failed my mission and I love it. I ordered the mini version to try it out, and now I'm impatiently waiting on a VIB sale to purchase the bigger jar. It smells like heaven. Delicious heaven that you kind of want to eat but I'm guessing you probably shouldn't. If you don't like the smell of watermelon, this obviously isn't going to be your cup of tea. As for application, it glides onto the skin like a dream. Stays on overnight (somehow? witchcraft, maybe?). I wash it off in the morning and my skin is supple and hydrated and ready for all the other products I'm going to pile on it. I'm eyeing the moisturizer now..." —MerMarie

    Read a BuzzFeeder's full review on this sleeping mask (it's #8!).

    Get it from Sephora for $22+ (available in two sizes).

    Sometimes you just have to treat yourself. ¯\_(ツ)_/¯


    Some reviews have been edited for length and/or clarity.

    Want more? Check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!


    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form