We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. CeraVe's Skin Renewing night cream — it's fragrance-free and formulated with hyaluronic acid to help soften your skin, support elasticity, and maintain your skin’s natural barrier. And it does all of this while you sleep, so you can wake up with more vibrant-looking skin. Talk about getting beauty rest!
BuzzFeed editor Maitland Quitmeyer says, "It has new packaging just FYI if it looks different when you order it! This is my all time fave, never-be-without night cream, and I'm wondering WHY did I just stock up for full price?!?!"
Promising review: "I’ve been using the same cream for over 7 years. Every other cream would break me out, not moisturize my skin enough, or just make me too oily. I got this because I’ve been breaking out and I’ve been trying to find something to calm my skin down. The first night I used this my skin improved!! Redness/bumps reduced, my skin was soft. I have very sensitive, oily, acne prone skin and this did not irritate my face at all. I wake up and my skin is soooo soft. My skin texture has drastically changed in just a week. My makeup applies so smooth and my pores even look better. My new go-to!" —Melody
Get it from Amazon for $14.74.
2. An Anua heartleaf pore-clearing cleansing oil to help you deep clean your face and say farewell to pore congestion. It works to remove makeup residue, blackheads, and sebum — to the point where reviewers are raving about the results. And if you're a fan of the DHC Deep Cleansing Oil, then you might want to save a few bucks and try this — like this reviewer did!
Promising reviews: "I used to use DHC Deep Cleansing Oil for 15 years until they started hiking up their prices; I had to find an alternative. I came across many influencers on Instagram who recommended this Anua Cleansing Oil and I took a chance even though I have very sensitive skin and I break out easily with new products. The consistency is very different from DHC, but it still did the job well when it came to removing makeup. It’s been about 3 months, and I have to say there is a visible difference in my skin. All the sebum on my nose, which I thought was blackheads, are pretty much gone and my skin has a smoother texture. None of this happened when I used to use DHC. Plus it’s much cheaper. Anua is $10 cheaper. You can’t beat that. I highly recommend this product. It removes all makeup thoroughly and skin overall improves. I will continue to purchase this cleansing oil for a long time as long as they don’t change the formula and don’t raise the price like DHC did. I’m a fan!" —Hanna Lee
"I can't live without this cleansing oil, it's magic in a bottle. This is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes too! LOVE ITTTTT, WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT?" —Sarah Coleman
Get it from Amazon for $17.69.
3. A cuticle oil that'll have you feeling like you just got a luxurious manicure. Thanks to a combination of safflower oil, sunflower seed oil, cottonseed oil, and vitamin E, your nails are going to experience less peeling and more healing! This should help them appear stronger, healthier, and longer over time.
Promising review: "I reached a point where my hands and nails are just trashed from gardening and washing dishes without gloves. I bought this oil hoping to strengthen my brittle nails. It’s only been like a week using it, but oh my, this stuff is amazing. My thumb pads had rough, cracking skin. Cuticles were a shredded mess. One or two applications of this stuff has totally turned around the health of my hands. And it smells amazing. There’s some kind of magical combination in this oil that is far beyond your average cuticle oil. I might start putting this stuff all over me. This is a 10-star product." —Kate
Get it from Amazon for $6.33+ (available in 11 scents, two sizes, and multipacks).
4. Maybelline Cheek Heat Gel-Cream Blush reviewers say is comparable to similar blushes by our beloved Rare Beauty and Glossier... *gasp*! This buildable, soft blush will help you give your face a gorgeous, lively tint. And the water-based formulas will give you a nice dewy, soft finish.
BuzzFeed Shopping writer Emma Lord loves this! Here are her thoughts:
"I'm a Glossier Cloud Paint stan, so I'll continue to buy it, but I love this affordable comp, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!"
Promising review: "The nude color is beautiful; very sheer, easy to blend, and does not settle into my textured and aged skin. It is not shiny or glittery. Blends well over foundation or bare skin. I even put it on over a powder foundation, and it looked fabulous. I've tried many cream/gel blushes: Rare Beauty, Glossier, Ilia, and other high-end brands, and honestly, I prefer this one due to to color/texture/finish. Really a bargain and will last a long time." —Spacecat47
Get it from Amazon for $3.29+ (available in six colors).
5. E.l.f. Halo Glow Liquid Filter to give your skin a radiant, smooth base — wear it alone, under your makeup, or even use it as a highlighter. Plus, it contains hyaluronic acid and squalene, so it'll add some moisture to your face as well. Did someone order a daily dose of dewy, glowy, flawless skin??
Promising review: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill
Promising review: "I’m surprised how much I love this product. I’ve been applying daily and getting compliments about my complexion ever since. Try it!" —Jessica Brutlag
Get it from Amazon for $12.44+ (available in 12 shades).
6. An easy-to-use cream-to-powder eyeshadow stick, which is highly pigmented and available in matte, shimmer, and metallic shades. It'll glide effortlessly over your lids for a gorgeous, minimal effort look. And it's waterproof and crease-proof, so you won't have to worry about it getting messed up throughout the day.
Promising reviews: "This eye shadow stick glides on and stays on until taken off. Highly recommend trying. Price is right compared to other eye shadow pencils." —Blondie
"I love this eye shadow! I use Taupe. I have purchased this three times. Each pen lasts about 6–8 months, depending on use. I use mine daily. I used to wear dark eye makeup and this has transitioned nicely to wearing less eye makeup for a natural look. I simply wear this eyeshadow with mascara." —Felicity
Get it from Amazon for $13.08+ (available in 54 colors).
7. NYX Fat Oil Lip Drip to give your lips a non-sticky, high-shine tint of color that'll keep your lips hydrated for up to 12 hours. Formulated with squalane, raspberry, and cloudberry oils, this stuff is going to be a new favorite in your daily routine. Plus, some reviewers even say it's better than Dior's lip oil.
Promising review: "Best lip oil I have ever owned; better than Dior. It is not sticky at all, [it's] long-lasting, sheer and it has the juicy drop smell. It smells so good, like really just like tooooooooo good to be true. It is perfect; total game changer, so if you want like a lip gloss, but not too sticky, then this is really for you. 😁" —Lola
Get it from Amazon for $8.97 (available in seven shades, plus clear).
8. A Cantu curling cream for anyone looking to add some hydration and definition to their curls and coils. It uses tried and true ingredients like shea butter and coconut oil to help Type 3 and 4 hair textures be their most vivacious selves. You'll feel like you spent hundreds to get these results when it was really thanks to a jar of hair cream that costs less than $10. And that, my friends, is what we call WINNING.
Promising reviews: "Works great on curly 3a hair. This hair cream is a game-changer! I went from never wearing my hair curly to wearing it down for a whole week. Smells good and is very moisturizing as well. I put it in while damp, and it dries almost the exact same as it looked wet. It leaves curls shiny and frizz-free. I would recommend this product to anyone who has fought with their curls." —Amanda
"Game-changer. This has become the holy grail for my long, curly, but frizzy hair. Finally something that keeps my hair in check without making it crunchy! It smells amazing, and you get sooooo much, the price point is perfect!!" —Melanie Lee
Get it from Amazon for $6.48.
9. A bottle of Bio-Oil Multiuse Skincare Oil to help make scars and marks vanish before your eyes. It's formulated with vitamins A and E, chamomile, sunflower, and lavender oils for an anti-inflammatory combination that works for all skin types.
See a TikToker's before and after here.
Promising review: "I've been using Bio Oil consistently for the past year, and my skin is glowing! Any marks or scars have noticeably diminished. Even my stretch marks are less apparent. I was skeptical at first; however, time and consistency have proven that Bio Oil makes a difference. I am subscribed and will continue to use it. I use it once daily all over my body immediately after showering." —K.
Get it from Amazon for $9.95+ (available in two sizes).
10. Essence Lash Princess Mascara — almost 300,000 reviewers swear by this cruelty- and paraben-free, budget-friendly mascara! It's less than $5 (the price of a latte), it's lengthening, volumizing, and way easier to apply than fake lashes. What else could ya ask for?
Plus, a lot of reviewers say it's even better than the popular Too Faced Better Than Sex Mascara!
I have this mascara, and it is my FAVORITE (that's my face on the left)! I am constantly buying more when I run out. Plus, it's so dang affordable. Check out my in-depth Lash Princess mascara review.
Promising review: "Better than popular name brands at a fraction of the cost!! As a woman who has bought every mascara out there from expensive department store exclusives (around $30+ ) to brands found in local drugstores...this mascara rivals and is somewhat BETTER than all I've bought before. It gives your lashes a thick, full length in a few coats. UNBELIEVABLE for the price!! I highly recommend it. You will see for yourself!! I am shocked at how great my lashes look in only two coats!!" —Lisa Baker
Get it from Amazon for $4.99.
11. Or a set of B&Q reusable lash clusters so you can ditch the expensive lash extension appointments and get results that are just as good for a teeny tiny fraction of the cost. Reviewers say these are even great for beginners and can last days at a time.
Be sure to grab some eyelash adhesive and a lash applicator!
Promising reviews: "[It's my] first time using B&Q lashes, and they are amazing! They lasted me seven days before changing them out! They are so easy to apply. I’ve used other brands before, but I think this is better. For years I went to get them done, but I won’t ever go back! These are a GAME-CHANGER. You won’t regret it." —Reina
"I decided to give these a try, and they’re amazing! The quality is great. It provides a lot of different lengths to choose from, they’re lightweight, and it includes a bond and seal. This product is by far way better than KISS lash clusters at a more affordable price!" —Almarie Flores
Get them from Amazon for $7.99+ (available in tons of lengths and styles).
12. A box of the popular "Zombie" face masks meant to minimize fine lines and the appearance of pores by gently removing dead skin cells and hydrating your skin. It uses natural ingredients, including egg white and aloe vera extract, to get the job done in record timing.
Promising review: "I was gifted the Hanacure masks and loved them but they're just way too pricey. I heard SO many wonderful things about the skin 1004 zombie mask and at about $2.50 a pop, why not?! Let me tell you, this mask is just straight up magic. I didn't notice any changes to my skin immediately but a few hours later when I looked in the mirror I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? don't get me wrong, the Hanacure mask is amazing and magical too but it's expensive and impossible to maintain the twice weekly mask schedule recommended. This Zombie mask is every bit as magical with better results in my opinion. And it's super funny. A lot of the reviews mention a bad smell which I was worried about but I didn't notice a smell and I'm so sensitive to smell I can't used scented lotions, lip balms etc. Bottom line, this is better than Hanacure both price and results wise." —Dana Dane
Get a box of eight masks from Amazon for $25.
13. A L'Oreal illuminating moisturizer to give your skin a beautiful natural glow that'll make you feel ~radiant~ even if it's the only thing you put on your face in the morning. It's infused with glycerin and shea butter for all day hydration.
Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone for some to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer. This in my opinion is better than so many high luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08
Get it from Amazon for $12.99+ (available in four shades).
14. A truly "epic" liquid eyeliner so you can achieve the sleek, sharp, black eyeliner look of your makeup dreams. This waterproof liner has a flexible, ultra precise tip that makes it easier to control and create the look you want.
BTW, the formula is vegan!
Promising reviews: "Basically like the Kat Von D Tattoo Liner, but better and way cheaper. The only eyeliner where I've been able to get a perfect wing every time. EVERY. TIME." —kris97
"It basically fits all of the requirements I would want in my perfect eyeliner. It's affordable, extremely black, opaque, easy to use, waterproof, stays on for a long time, and the tip is quite thin so you can get wings as sharp as a sword." —Caiti
Get it from Amazon for $4.99 (available in two shades).
15. An air-dry leave-in cream formulated with coconut oil and shea butter that'll help curly and wavy textures dry quicker, without adding heat. No crunchiness, just hydrated and defined natural hair.
Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy
Get it from Amazon for $7.97.
16. Coty Airspun Loose Face Powder with a lightweight finish that'll keep your makeup from smudging or budging. Over 75,000 reviewers are obsessed with it! It doesn't leave a white cast so you don't have to worry about it taking forever to blend and some reviewers say it's better than the Laura Mercier Translucent Loose Setting Powder (which costs around $50 BTW).
Promising review: "What a difference from my old powder! I had been using the Nyx loose powder for years but it always made me look so...dusty...this stuff, oh man...it makes my foundation look airbrushed on! Like, what the hell!? It has a very very slight sheen and seems to just sink into your foundation, no dusty look whatsoever! I am amazed...and also never using any other powder ever again...I love it when I find a good staple for my makeup routine, this is definitely sticking with me! And you get soooooo much! I couldn't believe how much you get for the price! Just can't beat it! And for added bonus, it smells amazing!" —Amazonian
Get it from Amazon for $13.15 (available in five shades, including translucent).
17. Carenel Lip Sleeping Masks because dry lips are one of the most dreaded parts of cold weather. Thanks to this budget-friendly beauty must-have, your lips can be conditioned and moisturized with berry extract and vitamin C while you sleep. Plus, some reviewers say it's better than the popular Laniege lip mask.
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!
Promising review: "Love this! In my opinion, better than Laniege at a fraction of the price. A bit thicker, which I like. Even though it’s a sleeping mask, I use it throughout the day to keeps my lips moist and soft. Will keep ordering again and again." —Michaela
Get the set of three from Amazon for $9.90 (available in four scent sets).
18. LilyAna Naturals Eye Cream — it's formulated to help decrease puffiness and the appearance of fine lines and dark undereye circles. Using natural ingredients, such as vitamin C, aloe, and rosehip oil, this cruelty-free product will surely become a must-have in your skincare regimen.
Promising reviews: Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy
"I was really skeptical of this product. When it arrived, I didn’t really think it was working that well. But I used it every night before bed for a week or two. One day I realized my dark circles were gone. I don’t put on concealer every day, but I went to use it like normal under my eye and I had no need. It was wild. I will keep using this product. It works!" —Miranda L
Get it from Amazon for $14.99+ (available in four sizes).
19. Elizabeth Mott's Thank Me Later Eyeshadow Primer, a paraben- and cruelty-free waterproof primer that'll set you up for success when you're trying your best to follow a makeup tutorial on YouTube. This will help your eye makeup apply more easily and last longer. Oily lids and creases won't be messing up your pristine eyeshadow looks anymore!
Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe
Get it from Amazon for $11.19.
20. A spray bottle of SoCozy Curl Spray Leave-In Conditioner that's free from parabens, sulfates, and phthalates, so no need to worry about putting any harsh ingredients on your curls (or your kiddo's). This spray uses jojoba oil, olive oil, and vitamin B5 to reduce breakage, help detangle, and improve curl elasticity. Plus, some reviewers like to use it overnight so their hair feels more manageable when they wake up!
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "I was pleasantly surprised by this. I didn’t think it would work as well as it does. My little one has curly hair and it’s not very long. (She’s 2.5-years-old.) I was using a misting spray that I didn’t love the smell of and it was kind of on the expensive side. So I gave this a try to see if it could replace that one. And it ABSOLUTELY DOES! This redefines my daughter's almost coil curls, moisture is great for her frizzy curls and I thought maybe this would be too heavy for more than after shower wet hair but it’s great on dry hair!" —Sarah
Get it from Amazon for $7.99.
21. A bottle of Elizavecca Hair Treatment for damaged, over-processed locks. It can be used on all hair textures to help restore it back to a healthier state. Just let it sit on your hair after shampooing for 5–20 minutes, rinse, and you'll notice results! Plus, many reviewers prefer it to the popular (and more pricey) Olaplex treatment.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Holy moly. This stuff is AH-mazing. To be free of bad stuff, smell amazing, leave my hair SMOOTH and SOFT (did I emphasize that enough), and leave my hair drying quicker with it looking near perfect. Well, folks, what else is there to say? Buy it. Don’t think about it. Just do it. This coming from a super-picky hair girl!" —Aubsmommmy
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $8.40.
22. A Maybelline concealer so no one will know you were up until 4 a.m. watching every episode of Avatar: The Last Airbender. It blends quickly and easily with the help of a handy built-in sponge applicator — say goodbye to under-eye bags.
Promising review: "I have extremely dark under-eye circles. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobbi Brown. I usually spend anywhere from $25–$30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time I set with a damp makeup sponge and powder (accentuating my under-eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying, and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $7.90+ (available in 18 shades).
23. Or CoverGirl's TruBlend matte concealer — it's lightweight with a matte finish, and it works to soften the look of any under-eye bags, dark circles, or other blemishes you wish to cover up.
Promising review: "You only need a dab, but you can def build it up. It brightens your face right away, making you look more awake/alert. It holds all day, blends easily, but it dries very fast. It has a matte finish. Great product...def recommend for daily wear!" —ARuiz
Get it from Amazon for $4.30+ (available in 28 shades).
24. A Revlon one-step hair dryer and volumizer to assist you in getting the perfect blowout in *half* the time. More than 260,000 reviewers swear by this — and some of them even compare this to the $600 Dyson Airwrap! That's pretty impressive for a hair tool that's less than $50. 👀
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it works for them, and especially noted that it helps cut down on drying time!
Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist-length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa
Get it from Amazon for $37.06+ (available in nine styles).
25. A bottle of sulfate-free biotin shampoo infused with tea tree, jojoba, and argan oils to help with hair loss and prevent dandruff. Who knew you could get results like this for about $12?!
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I [don't love] the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $11.95.
26. An internet-beloved set of makeup sponges you can use to flawlessly (and easily) apply foundation, BB cream, powder, concealer, and more. Pro tip: dampen them with water for the best results.
Promising reviews: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name-brand blender in texture. HOWEVER, they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation, which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindseyy
"I love the size of these and the multipack. I love the way it is pointed to get in areas around my nose. Overall a great makeup sponge. I use it daily." —Jessica Creel
Get a set of five from Amazon for $6.99+ (available in eight color options).
27. A lil' polar bear hydrating eye stick to assist with puffiness and dark circles. A combination of Iceland moss and seaweed extract, xylitol, and niacinamide provide a cool, hydrating, and lightweight under-eye solution that'll have you feeling relaxed and looking rejuvenated.
Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
"Better than Tula! I love this cooling stick!! It’s super easy, affordable, and smells lovely." —Heather
Get it from Amazon for $9.99.
28. Maybelline's Total Temptation Eyebrow Definer Pencil that'll allow you to have defined, natural-looking brows in seconds. Shape your brows with the precise teardrop tip on one end and blend them out with the spoolie brush on the other end.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising reviews: "I saw this product being touted on television and decided to try it. I had been using a $24 eyebrow pencil and simply could not find an even replacement until I ordered Maybelline’s Total Temptation Eyebrow Pencil! My eyebrows have thinned over the years, and it’s been difficult to find a reasonably priced pencil that fits the bill. This pencil is very easy to use, looks very natural, and stays on until I wash my face at night. I absolutely love this product, and I’m saving money! Double win!" —Melissa
"Lasts all day and is subtle enough to look natural. I’ve rebought several times. Go to for daily wear!" —Jesus Mariscal
Get it from Amazon for $8.99 (available in four shades).
29. Or an Onset Eyebrow Soap Kit, which is a waterproof clear pomade that can give your brows some volume and hold them in place. Just give your brows a brush of this stuff and you wont have to worry about them again for the rest of the day.
Just wet the spoolie, drag through the pomade, and brush UP.
Promising review: "Amazing!!! I’ve used the Anastasia Brow Freeze and this is honestly so much better, a lot less messy and less sticky. Plus, I didn’t realize it came in a two-pack, so definitely great value for $$$." —Amazon Customer
Get a set of two from Amazon for $7.99.
30. COSRX Snail Mucin 96% Power Repairing Essence to help give your skin the glow you’ve been searching for. We thought SpongeBob kept Gary around for the company, but now I’m convinced he did it to keep his skin poppin’. This hydrating face serum works on all skin types to improve acne scars, dark spots, and fine lines.
Plus, the snail mucin is harvested in an ethically and environmentally friendly way!
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $17.
31. A silicone- and paraben-free L’Oréal lamellar hair treatment that'll help give you silky, shiny locks in eight seconds flat! It uses moisturizing agents and amino acids to target damaged areas of your hair and smooth it without weighing it down.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair ... I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.69.
32. ColourPop's creme gel liners to give your makeup routine a fun...well...POP of color this spring. These glide on, blend easily, and allow you to create so many fun and detailed looks. There are tons of colors to choose from, and yes, even the pastel shades have amazing pigment (I'm wearing yellow below)! You're going to feel like a professional MUA every time you whip these out.
Check them out on TikTok!
I've been using ColourPop's creme gel eyeliners for years now and I love them! They're my go-to for when I want to wear a fun makeup look without too much effort. I love putting on some tinted moisturizer, lip balm, mascara, and a fun color eyeliner to match my outfit. I've gotten compliments on my makeup SO MANY times while wearing these eyeliners — and little do those people know it was one of my quickest, easiest makeup routines yet! In the above photo, I'm wearing the "extra frosting" yellow liner, but I've also tried and loved almost every color. Be careful not to twist them up too high because I have broken the tip on a couple, but other than that, they apply super easily and have amazing pigment.
Promising review: "Hypoallergenic. Lasts forever — I wore it for a day and a half just to see what would happen: barely smudgy even after sleep. Downsides: Not a thin line/ unprecise, and a little hard to work with to get how you want it (somewhere between creamy and dry, so not bad, but hard to fix mistakes). Definitely a learning curve, but the longevity gets it 4.5 and the low allergen puts it over the top." —ScruffDaPup
Get them from ColourPop or Ulta for $8 (available in 25 colors).
33. Peripera Ink Velvet Lip Tint for a bold lip with that'll last all day long. This is perfect for my lazy peeps who don't want to re-apply lipstick all day long. And the precision applicator will help to ensure it's applied smoothly and evenly on the first try.
Promising reviews: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
"This is 💯 a TikTok Made Me Buy It story. I usually go for lip stains because I love bold lip colors but hate it when they smear. I saw a TikTok where a woman was raving about these velvet lip stains so had to give it a go! It isn’t a stain at all but it is a super nice, velvety long wearing lipstick that is HIGHLY pigmented for an affordable price point." —OCDesthetician
Get it from Amazon for $9.90 (available in 38 shades).
34. Or a six-piece set of high-performance matte lipsticks formulated to be highly pigmented, long-lasting, waterproof, and non-sticky. The reviewers are absolutely raving about the fact that this super affordable set is so much better than top name-brand lipsticks.
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get it from Amazon for $9.99 (available in three sets).
35. A NYX matte-finish setting spray to lock your smokey eye in place while keeping your skin hydrated at the same time.
Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.
Get it from Amazon for $9.34 (also available in other finishes).
36. E.l.f. Poreless Putty Primer, which is infused with squalene for added hydration and reviewers love it for minimizing the appearance of pores and creating a nice, smooth base for applying makeup. It often gets compared to more expensive primers by brands like Tatcha and Urban Decay.
Promising review: "Okay, so first nothing will make you 'poreless,' but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not to familiar with makeup, this is a game changer. Honestly, it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!" —Olivia
Get it from Amazon for $10.
37. The Flick Stick winged eyeliner stamp so you can create the perfect cat-eye without having to redo your entire eye look about five times before finally getting those wings even. It's super convenient, beloved by thousands of reviewers, and less than $15!
The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.
Promising review: "Game-changer!! As a makeup beginner, this has completely saved me!!! The stamp works great, and I’ve even gotten more confident not using the stamp thanks to my practice WITH the stamp. After having it for 5–6 months, I think the stamp has become more dried out, but it’s 100% still worth it. Eyeliner is so difficult; I’m glad I got this." —C
Get it from Amazon for $14.98 (available in three sizes).
38. One Hit Wonder 10-in-1 Leave-in Spray which basically does it all in one small bottle — it conditions, detangles, provides heat protection, prevents breakage, hydrates, smooths, softens, controls frizz, boosts shine, and strengthens locks! *takes a breath* DANG, that is a lot!
Reviewers with wavy, curly, and straight hair, super fine hair, even chemically treated hair, say that this leave-in spray works wonders for their hair type!
Mane Club is a New York-based small biz that's been creating affordable vegan, cruelty-free haircare products since 2019.
BuzzFeed editor Elizabeth Lilly has tried this and loves it! Here's what she has to say:
"I have a very thick head of naturally curly hair and have put it through just about everything. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally, I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time, I don't even need to finish off my hair with hair oil. It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days."
Promising review: "This works!!!!! Just a little (sprayed it on my hands and worked it through sparingly) on my damp hair made it shiny, snarl-free, and manageable. My gray hair is long, fine, and prone to split ends and breakage, and this is a game changer." —Andrea S.
Get it from Amazon for $9.95.
Some reviews have been edited for length and/or clarity.