We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. E.l.f.'s Poreless Putty Primer (over 28,000 5-star ratings!) because it'll give you a smoothing layer to help your makeup go on a whole lot more evenly. Simply apply a thin layer, wait 30 seconds for it to absorb, and apply your foundation!
2. A long-lasting Peripera Ink Velvet Lip Tint for anyone who wants a bold color that'll go on smooth and naturally stain your lips so they stay vibrant all day long — without feeling clumpy or sticky.
3. Some Zombie Pack wash-off face masks with almost ~supernatural~ lifting, hydrating, brightening, and pore-tightening abilities. The results are so good, you won't even mind that wearing the wash-off face mask makes you slightly resemble...the undead.
4. A tube of Essence's Lash Princess mascara (over 220K 5-star ratings!) — it defines and separates lashes to give you the bold look you usually need ~falsies~ for. Not anymore! Plus, it'll last all day — even in hot weather — without clumping, flaking, fading, or wearing.
5. A bottle of plant-powered vitamin C serum that'll make your skin look radiant! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity without resorting to harsh chemicals or synthetic colors.
6. A cruelty-free Glossier eyebrow gel for anyone who wants an easy and amazingly effective way to thicken, fluff, fill in, and groom their brows *without* them getting stiff and flaky. All it takes is one quick swipe to make everyone jealous of your eyebrows, thanks to the tinted gel formula and mascara-like wand!
Promising review: "I’ve always wanted something mild to enhance my brows as my hair is dirty blond and my eyebrows are thin/light. This product is PERFECT! I used the blond color and it is the perfect shade for everyday use along with wearing it to go out. Extremely happy with this purchase!" —Kim
Get it from Glossier or Sephora for $17 (available in five shades).
7. Some Maybelline Instant Age Rewind concealer — it'll send dark circles, blemishes, fine lines, puffiness, and redness packing, so you can do a quick, effective touch-up without worrying about adding a whole layer of foundation and dealing with caking or clogged pores.
8. A one-step carbonated clay mask for exfoliating your pores, helping prevent blackheads, and potentially giving your partner the jump scare of all jump scares that they'll never live down. Plus, reviewers say it makes a serious difference on your skin!
9. Some Cake Beauty The Curl Friend Defining Cream — it'll provide you with glossy, frizz-free, natural-looking curls thanks to a blend of shea butter and lightweight natural oils that manage to moisturize your locks without weighing them down.
Promising review: "I have thin hair that has a very inconsistent wave pattern. When I allow it to air dry on its own it will be inconsistent and frizzy. I added this stuff to the mix, as well as switching to a t-shirt instead of a towel to dry my hair, and it's a game changer. It keeps the frizz away, while evening out my waves and adding body. Very happy with the purchase. Great if you're trying to lay off hot tools or don't have time." —Kaitlyn
Get it from Amazon for $8.99.
10. A reusable Revlon Oil-Absorbing Volcanic Face Roller so you can stop buying wasteful oil-blotting sheets. This works the same way! Just roll it over your T-zone or other greasy areas, and soak up excess oil *without* messing up your carefully applied makeup.
11. A tube of Universal Pro-Retinol that basically works magic while you sleep by reducing fine lines, blemishes, pores, dark spots and uneven tone and texture — all while nourishing your skin.
12. L’Oreal’s 8 Second Wonder Water — it'll give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere *eight seconds* to achieve!
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol in it. I have never in my 22 years felt my hair like this! I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $9.87.
13. A first-of-its-kind, plant-based BYO Blush Oil that reacts to your skin’s natural pH to instantly give you the perfect shade of natural flush that complements your skin tone. You can use it on its own or on top of foundation for a little extra vibrancy. Science is cool!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients. Plus, all of Youthforia's makeup is designed with ingredients that make it ok for your skin to sleep with it on!
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
14. A buildable Generation G sheer matte lipstick — it makes application easy so you can put it on anywhere — no mirror required! The dialed-down pigment is also beloved for the way it adapts to your natural lip color, leaving you with a casual look featuring just enough of a pop of color to enhance what you're already workin' with.
Former BuzzFeed editor Rebecca O'Connell loves this lipstick! Here's why:
"Glossier's new sheer matte lipstick seems like a total contradiction — sheer? and matte? at the same time? But it totally works. It's got a kind of waxy consistency that's a little harder than most other lip products. It kind of reminds me of a floral-scented crayon. The color is nice and subtle, so it lets you build to whatever vibrancy you're going for. I personally like to do two coats for an almost natural look. It's not great for dry or chapped lips, but I would say it's a lot more forgiving than other lipsticks, so you don't have to worry about it smearing or getting on your teeth or transferring to whoever you're smooching. I got the jam color and the name is definitely not helping my strong urge to take a huge bite out of it. 10/10, would eat."
Get it from Glossier or Sephora for $18 (available in six shades at Glossier and eight at Sephora).
BuzzFeed editor Maitland Quitmeyer is also a huge fan! Check out her full review of the Generation G lipstick for even more details.
15. A bottle of Fanola purple shampoo designed to neutralize yellow tones so you can achieve the vibrant platinum hair you've been dreaming of — all without an expensive salon visit!
Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.
Get it from Amazon for $9.14 (available in four sizes).
16. Some 100% natural antifungal tea tree oil scrub reviewers say can help with acne, dandruff, warts, dryness, calluses, and a bunch of other skin-related issues.
17. A tube of Elizabeth Mott Thank Me Later Eye Shadow Base because you didn't spend time putting on eye makeup in the morning only for it to be all smudged, faded, and creased by the time the afternoon rolls around. This stuff'll help enhance and lock in your eyeshadow, keeping it vibrant and in place all day long!
18. A Schick Silk Touch-Up Tool so you don't have to pay to remove peach fuzz. Plus, it works painlessly and precisely, leaving your face oh so smooth without the irritation marks that most threading or razors leave behind.
19. A versatile clay mask to give those pores a *deep* cleansing, help clear breakouts, accelerate healing, and nourish your skin so it feels nice and refreshed. Some reviewers even use it on their hair!
P.S. this stuff works best when mixed with apple cider vinegar!
Promising review: "I bought this because of TikTok and do not regret it. I have really sensitive skin so I was a bit skeptical at first. I used it for about the minimum time and I could not move my face. When I took it off I was shocked and worried because my entire face looked like it was burned and I had welts on my outer cheeks. If this happens to you, don’t freak out! It goes away in less than 30 minutes. The next day my acne had completely disappeared and my skin looked glowy. Normally when I do a face mask I can’t tell any difference, but with this it was super noticeable. This will be my go-to face mask from now on." —kk
Get it from Amazon for $14.95+ (available in two sizes).
20. A Moisturizing Moon Mask that's formulated to provide deep hydration, brighten your complexion, and reduce the appearance of fine lines — and of course, feel like a luxurious spa treatment.
21. A bottle of Biotin shampoo to help anyone experiencing hair loss, a dry scalp, or dandruff. It's sulfate- and paraben-free, and is packed with natural ingredients like biotin, keratin, and jojoba oil to help thicken and moisturize your locks.
Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $11.95+ (available in two scents and sizes).
22. A creamy deep conditioner for anyone with 3a–4c hair looking for something that'll moisturize, add shine and smoothness, and leave curls feeling soft as a cloud!
23. A bottle of Thayers witch hazel toner to tone and hydrate your skin with fresh-smelling rosewater, organic witch hazel extract, and soothing aloe vera. It can help keep acne under control while reducing redness and inflammation — but be sure to do a patch test before applying it to your entire face just to be on the safe side.
24. A Revlon hot-air brush to simplify your routine using special vents that allow air to flow, so hair dries faster without damaging. It's much quicker and easier than using a dryer, flat iron, or curling iron, and the results will make you feel like you just came from the salon!
Promising reviews: This hair dryer is a MIRACLE WORKER! I have had this dryer since April 2020 and I am still in love with it. I have always wanted my hair to look like it does after I go to the salon but I am uncoordinated and unable to work a blow-dryer and a round brush at the same time. When one of my best friends first introduced me to it, I was doubtful that it could make my frizzy mess of hair into something I could be happy with, but boy was I wrong! This miracle worker is easy to use and it blow-dries my long hair straight without any frizz! When I say it works wonders, I mean it! I’ve recommended this product to several girlfriends/family members and they all love it too. You won’t regret this buy!" —Alyssa
"Just wow! I was skeptical at first. I wish I would have bought this sooner! After showering I get all the moisture I can out of my hair. And leave it to kind of air-dry while I’m getting ready, having coffee, or whatever I’m doing that morning. It takes me about seven minutes to dry my hair if that! I have very thick, naturally curly hair. It is a fabulous tool to have in your arsenal! May be the only one I have to use. No flat iron needed as of yet! Would buy again in a heartbeat!" —D.K
Get it from Amazon for $56.99.
25. A powerful, but nonirritating benzoyl peroxide body wash that targets acne-causing bacteria on your face *and* body. TL;DR tell those shoulder pimples not to get too comfy because they won't be sticking around for long!
Promising review: "Hey, I'm a 60+ guy who is still prone to acne on my back and shoulders. My doctor recommended I use benzoyl peroxide to treat it, so I went to Amazon and did a little research. I came across this product and thought it looked like exactly what I needed. And boy was I ever right! I use it every day and in just a few days I started seeing a big improvement. When I returned to my doctor a few weeks later, she was also very impressed. So now it's part of my daily routine and I couldn't be more pleased. I give Doctor Song Benzoyl Peroxide 10% Acne Treatment a 5-star rating only because I can't give it 10 stars!" —Terry P
Get it from Amazon for $19.98+ (available in both 4% and 10% benzoyl peroxide as well as packs of one or two).
26. Elizavecca CER-100 Collagen Protein Treatment — it uses ceramides and collagen to magically bring your damaged hair back to life with all the body and silky softness you could possibly dream of!
It works great for all hair types!
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product. It left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.75.
And check out a former BuzzFeeder's full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!
27. A firming eye cream that uses vitamins and organic botanicals to rejuvenate the delicate area around your eyes. It works to improve dark circles, puffiness, loss of firmness, sagging skin, wrinkles, crow’s feet, and dryness, leaving you with brighter, firmer, hydrated skin *without* irritation!
Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft and lines are disappearing." —Melissa
Get it from Amazon for $16.83+ (available in three sizes and as a pack of two).
28. Some nonsticky rosewater and glycerin toner to help fight acne and minimize pores while hydrating your skin. It works great on all skin types and is vegan as well as paraben- and cruelty-free.
Beauty Strike is a Brooklyn-based small business founded by Emani Mone Jeter, a third-generation beauty professional and licensed aesthetician. She creates natural cleansers, toners, treatments, moisturizers, and more that are recyclable.
Here's why former BuzzFeed writer Christine Forbes loves this toner:
"My skin was about as tight as Kim K's Mugler dress when I decided to switch to this toner. It's nonirritating, and I love that the spray bottle doesn't require me to touch my face."
Get it from Beauty Strike for $14+ (available in two sizes).
29. A painless mint-flavored Venus teeth-whitening pen designed to give you quick results with just 30 seconds (!) of painless daily use. Even *years* of stains from things like coffee, tea, wine, soda, and more are no match for this thing.
It has over 9,000 5-star ratings!
Promising review: "I really liked this product because it gave me significant results in just a few days. I have tried other whitening products but I definitely think this one is my favorite because it's not only easy to use but also works very well. There is also no weird aftertaste, and all I do is keep my mouth open wide for around 30 seconds. The whitening capabilities were also great, and I know this because my teeth were stained before but now they are not. Lastly, these pens were very easy to use because all you have to do is twist the dial at the bottom of the pen clockwise, and product comes out. So overall I would rate this pen a 10/10 and I am definitely planning on buying more in the future." —Roy Joseph
Get a two-pack from Amazon for $19.99 (also available as a four-pack).
30. Or some reviewer-beloved professional-level Crest Whitestrips because they can remove 14 years of stains in under a month using the same enamel-safe whitening ingredient that dentists use. *Three* days is all it takes to see a whiter smile, and they even come with two bonus one-hour express treatments if you need same-day results!
It has over 57,000 5-star ratings!
Check out a TikTok of the Crest 3D Whitestrips in action.
Promising review: "I haven't used Crest White Strips in over five years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up.
These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about four times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment. I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5
Get a pack of 22 from Amazon for $45.99.
31. A bottle of glow tonic to brighten and re-energize your skin while cleansing your pores and helping reduce breakouts.
32. A subscription to Love Goodly so you can be connected with beauty, skincare, and wellness products that skip the harsh chemicals in favor of a nontoxic, vegan, and cruelty-free approach.
33. And finally, some Avarelle tea tree and calendula oil-infused pimple patches that actually help reduce acne overnight by drawing out pus trapped under the skin. You can even see all of the gunk these patches pull out, so you know they're working.
Promising review: "These are incredible! I was totally skeptical about acne patches in general. I ordered a few different brands, and these by Avarelle are by far the superior choice! They are super thin and nearly invisible. The patches create a super tight seal that doesn't budge even during sleep — they don't peel off easy, but they don't harm sensitive skin, either. AND THEY WORK! It's amazing to see all the gunk these things suck out. Totally reduces acne overnight or, at the very least, reduces pimples to barely perceptible! Would recommend!" —Amanda Dexter
Get it from Amazon for $8.49.
Reviews have been edited for length and/or clarity.