We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A Denman Hair Brush to help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
2. Or a beloved-by-the-internet detangling brush that'll get through any of those extra stubborn tangles *without* pulling out all your hair in the process.
Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS
Get it from Amazon for $11.99+ (available in 10 colors and two-packs).
3. And! A spray bottle of SoCozy Curl Spray Leave-In Conditioner to finally help detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $8.63.
4. A purple hair mask so you can keep your blonde looking fresh instead of yellow and brassy. Maybe now you can hold off on that expensive salon visit a liiiittle bit longer.
Promising review: "So I was a little intimidated by the pigment of the color of this mask. It’s like deep purple – darker than any of purple shampoos I’ve used before. It works wonderfully! I shampoo my hair, towel dry, use K18, wait four minutes, and then put this mask on. I saturate my whole head and leave it on 10–13 minutes because I like that gray-ashy tone. It comes out perfect every time. And if it’s just a tad tooo purple, just hop back in the shower and rinse with a shampoo. That takes care of it no problem. It also doesn’t stain your scalp or your forehead, which I love because it can get kinda messy. My hair feels so soft afterwards and has so much shine. I love it!" —Arayah R.
Get it from Amazon for $26.99.
5. A Revlon hot air brush that will give you a salon-like blow out in the comfort of your own home. No more juggling a blow-dryer and a hair brush — this tool combines them and will make your life soooo much easier.
Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon
Get it from Amazon for $39.70+ (available in five styles).
6. A bottle of sulfate-free biotin shampoo infused with botanical extracts to help thicken and hydrate your hair while also clarifying and cleansing product buildup on your scalp. Yeah, go ahead and just toss your other shampoo, you won't be needing it anymore.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not in love with the way it smells but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $10.76+ (available in two sizes and a two-pack).
7. A dry shampoo powder, which combines vegetable powders, activated charcoal, bentonite clay, and essential oils to help naturally absorb grease in your hair. But that's not all!! You can also use it to absorb oils anywhere on your body so you can get a little ~refresh~ when you don't have time to take a full shower.
Cleo & Coco is a small business that creates cruelty-free and plant-based personal care products with natural ingredients.
Promising review: "This stuff smells great! My hair becomes greasy feeling the day after it’s washed. I put a smidge of this stuff in and it looks great again. I haven’t noticed any dandruff-looking flakes using this product like I have with some of the aerosol dry shampoos. A bottle of this also seems to last longer than the aerosols." —R. Smith
Get it from Amazon for $21 (available in four scents).
8. Elizavecca's Collagen Coating Hair Protein Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!
Promising reviews: "As soon as I put it on my hair it was amazing! It practically detangles itself. Will buy again. ♡" —bibi
"I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair. It made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.
Get it from Amazon for $8.90.
Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."
9. A deep-conditioning hair mask you put on for 5–10 minutes in the shower after shampooing to help strengthen damaged hair and prevent future breakage.
Briogeo is a Black-owned, woman-owned business that specializes in cruelty-free, gluten-free, mostly vegan hair products. Every product is also six-free, which means it has no harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.
The model in the before and after used this hair mask as well as other products in the Don't Despair, Repair! line, so definitely check out the whole collection. The model used: the Super Moisture Shampoo, the Deep Conditioning Mask, the Strengthening Treatment Oil, and the leave-in spray.
Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair and it was awesome!" —mhopp
Get it from Briogeo for $39+ (available in three sizes) or from Amazon for $15+ (available in three sizes).
10. L’Oréal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 30,000 5-star ratings prove that this might just be real-life magic.
Promising reviews: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen
"I was skeptical. I also had really dry processed hair. So I gave it a go. At $9 I figured I could return it if anything. Nope. I didn’t. I LOVE THIS STUFF! I use it on myself, my daughter, gf, and clients. Now I have 'silky' hair 🤣🤣. My client has 4c hair I braid every two weeks. It’s amazing on him too. Soft, manageable, easy to detangle, blow drying is cut in half at least. It’s made my hair shiny and soft. It gave me the 'it' girl hair. Chef's kiss!" —Cata
Get it from Amazon for $9.87.
11. OGX Locking + Coconut Curls Air Dry Cream that'll help hold your curls *without* the dreaded ~crunch~ sensation that many curl creams provide. Apply it to damp hair, scrunch, and go on with your life — couldn't get much easier than that!
Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy
Get it from Amazon for $7.97.
12. Or JVN Complete Hydrating Air Dry Hair Cream designed to help define and lift your curls to create a buildable hold without the stiffness. It's safe for colored hair and it's cruelty-free and vegan!
JVN is a hair care line from Jonathan Van Ness (yes, of Queer Eye) created to help drive change in the beauty industry and celebrate each person's unique beauty. This cream is vegan, cruelty-free, and comes in recyclable packaging.
Promising review: "Leaves my wavy slightly graying hair soft, less frizzy and not weighed down. Great for my low-maintenance wash and air dry ways. Love the packaging too." —megawf
13. Herstyler Hair Repair Serum made with hydrating argan oil, aloe vera, and vitamin E to help transform dry and damaged hair into a silky, smooth mane without all the pesky flyaways.
Promising review: "Tried this product after reading an article on Facebook about how to deal with naturally curly hair. I put it in my hair when it's wet. Let it air dry and it makes it amazingly curly. It also smells good. I get compliments regularly about how I smell good. And it's this serum. This took my hair from being frizzy and unmanageable to perfectly curly and EASY! Wish I would have found it sooner." —J. Miller
Get it from Amazon for $11.99+ (also available in multipacks).
14. John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam, which you just scrunch in your hair and ~head~ on your way, no heat needed! This, my friends, is the low-effort styling product of your dreams.
15. A 100% waterproof, satin-lined Hairbrella to keep your hair looking just as good as when you left the house, no matter what the weather is outside. Once you're safely back indoors, it conveniently folds into a pouch so you can store it in your bag.
Hairbrella is a Black-owned small business that has been creating fashionable hats that protect hair from all kinds of weather since 2016.
Promising review: "I traveled to London last month with a raincoat that did not have a hood, and I wanted something that would protect my head/hair/blowout without lugging an umbrella. This definitely did the trick. Two of the three days were rainy (some quite heavy) and my hair stayed totally dry. It stows nicely, too. I'm still learning how to adjust it while it's on my head (easier to adjust first and then put it on). Also, when I do have it tightened/pulled to the right place, the loop/slack from where I adjusted it sort of sticks out and gets in my peripheral vision. I wish the adjustment/clasp was on less prominent. But, all in all, this is perfect for anyone who wants to keep their blowout fresh in the rain." —Miss Information
Get it from Amazon for $44 (available in six colors).
16. A Moroccanoil treatment that may cause your jaw to hit the floor when you see the results of what it can do. It'll help condition, smooth frizz and flyaways, detangle, and boost shine to give you the hair transformation you've always dreamt of. Seriously, everyone is gonna be asking for your secrets.
Promising reviews: "This brand of oil is by far the best I’ve used. The fragrance, drying power, and moisturizing is just what my curly hair needs. It protects hair when using hair dryers, curlers etc. without weighing it down. It’s a great finishing product too. Use just a small amount… it goes a long way!" —Tonytex
"After years of damage my hair is at a point of no return. I started using this product nightly and after a few days I could already see a big difference. I highly recommend it." —Mom2
Get it from Amazon for $18+ (available in three sizes).
17. A haircare concentrates kit so you can ditch the shampoos and conditioners that are made up of mostly water and actually get the product you paid for. Plus these are the perfect travel size so you won't have to worry about transferring them when you go on vacation.
This kit comes with shampoo and conditioner concentrates and two tube keys to get out every last bit of the product. For medium-length hair, dispense about a one-inch strip of the concentration. Each tube should last for 30+ washes. And it's vegan and cruelty-free!
Promising reviews: "My type 3c hair is fine and curly and loves this super sudsy lemony shampoo. The conditioner is thick and smells neutral; it’s nourishing but does not have enough slip for me to use it as a detangler. I follow with a rinse-out detangler and my hair is balanced, my scalp is happy for four to five days between shampoos, and my hair has body and volume. I'm almost halfway through my first set and looking forward to the refills. Packaging is fun, I put the tubes in my small shower caddy and love not having plastic bottles all over the shower." —CMor
"Just one wash/condition with Everist and my hair was so soft and smooth and not at all weighed down. As someone with fine, color-treated hair, I was really pleased. A clean product that is environmentally friendly (and travel friendly!) I’m a convert. I won’t be going back to my old bottles." —J. Stone
Get it from our Goodful shop for $54 (originally $56).
18. A hair finishing stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair.
Promising review: "I’m in love with this product! I have super curly hair that loves to frizz and now I can let it air dry, put it in a bun with no more flyaways thank God! It really isn’t crunchy at all and surprisingly it’s not greasy at all which is perfect for me with the curly hair! You won’t be sad you bought this!" —Karissa Chavez
Get it from Amazon for $6.99+ (available in two versions and a two-pack).
19. Or an edge control gel that works so well, you can go about your day as usual without having to worry about your edges staying in place. Some reviewers even say they last up to three days if they tie their hair up when they sleep!
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc
Get it from Amazon for $7.98+ (available in five sizes and four scents).
20. Nizoral Anti-Dandruff Shampoo designed to actually get to the root (see what I did there…like hair roots…) of the problem. This shampoo helps stop what is causing the dandruff, instead of just trying to treat the symptoms of flaking hair and itchiness.
BuzzFeed Shopping editor Katy Herman has this and says, "It's got over 66,000 5-star ratings and works for more than just dandruff. I get recurring bouts of fungal acne on my forehead, and I recently starting using this at the recommendation of the interwebs (its key ingredient is an antifungal). Every other day, I slather it on the affected area like a wash-off mask, let it sit for a few minutes, and rinse off. My forehead looks better the next day!"
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $15.88+ (available in two sizes).
21. Or Briogeo Scalp Revival Charcoal and Coconut Oil Micro-Exfoliating Shampoo because you've probably never thought about exfoliating your scalp before, but I'm here to tell you that you should! Say buh-bye to flakes and dryness!
The pics above are with just ONE wash!!! This stuff is cruelty-free and made with tea tree, coconut, and peppermint oils.
Promising review: "Totally amazing and beyond expectations. Chronic dry scalp for over a year, and with **one use**, super awesome results. My head feels fantastic and no more flaking. I'm going to buy a vat of this stuff and swim around in it! Really worth it." —Jana
Get it from Amazon for $15+ (available in four sizes).
22. Some clip-in hair extensions for those days you just wanna add a few extra inches or some more volume to your hairstyle. Come on, for under $10 you may as well grab a set to have on hand so you're prepared the next time you're inspired by a TikTok tutorial!
And check these out if you have 4b or 4c hair!
Promising review: "This was the best nine dollars I've spent in a long time! The color is a perfect match to my hair. The hair is very long — I cut at least 12 inches off. It stays in place very well. This is a fun addition to my going out look." —SBonert
Get them from Amazon for $9.99+ (available in six lengths and 39 colors).
Find out more in my colleague's Reecho hair extensions deep dive!
23. A bottle of One Hit Wonder 10-in-1 leave-in spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, conditions — you may as well stock up now, once you use it you're not going to want to go another day without it.
To use, spray through damp or dry hair and comb through. The key ingredient in this ~magical~ spray is cannabis sativa seed oil.
Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.
**Reviewers with thin, straight say this product works for them as well as reviewers with dry, curly hair.
Here's what my coworker Elizabeth Lilly has to say about this leave-in spray: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."
Get it from Amazon for $9.95
The reviews used in this post have been edited for length and clarity.