We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. CeraVe Eye Repair Cream that'll become your most cherished beauty product — it'll help you out regardless of if your under-eye bags are courtesy of your nocturnal infant or are self-inflicted from staying up waaaay too late watching old episodes of Gilmore Girls again.
Promising review: "I have a newborn so I don’t sleep enough or drink enough water. I was really starting to notice the effects under my eyes. I had dark bags and just looked tired. I put this eye cream on at night with my normal lotion and noticed a big difference in the darkness under my eyes the next morning. Now after I have applied it for a few days p.m. and a.m., my dark circles and bags are almost gone. I may not feel rested but at least I’ll look it!" —Jamie Moore
Get it from Amazon for $14.44.
2. Witch Piggy Hell Pore Control, a hyaluronic acid-based pore tightening serum with a playful bottle you won't be able to resist displaying in your bathroom. It helps minimize enlarged pores and will leave you with a fabulous dewy glow.
Promising review: "If I could give this 10 stars I would! Ran out of The Ordinary hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $8.25.
3. Tako Pore Blackhead Scrub Stick that'll exfoliate your clogged pores and remove excess sebum while also being a bit reminiscent of the adorable lil' character from Finding Nemo that said "you made me iiiink!"
See it in action on BuzzFeed Shopping's TikTok!
Promising review: "Here’s the thing. A scrub is never going to solve your blackhead issues long term. But there is truly no other product like this. It’s an amazing quick fix to get your pores unclogged and less noticeable, and once you’ve done that, slap on some retinol/salicylic acid with a moisturizer. Adorable packaging, unique product, and effective!" —Molly
Get it from Amazon for $11.88.
4. Mario Badescu Facial Spray you'll wish you could actually bathe in once you see how refreshing it feels when spritzed on your face — it's made with cucumber and aloe to hydrate and cool you down in the most delightful way.
Promising review: "So I’m cheap okay? This spray is my holy grail. After I’ve put on all my moisturizer, I spray this over for extra hydration. Does the job for my oily/dry skin!! I’ve used this for as long as I can remember and my skin is always hydrated. I also love it for when I’m hot, I just spray all over and ahhhhh so refreshing :))" —Vanessa
Get it from Amazon for $7.
5. Eight Saints Cloud Whip Vitamin C Face Moisturizer, packed with organic ingredients to help reduce the appearance of sun spots and to ensure the only fine line in your life is the Harry Styles' album instead of ones on your face.
Eight Saints is a woman-owned small business that uses only eight plant-based ingredients in their skincare products.
Promising review: "This is definitely one of my favorite skincare products. I use it every night, and was initially skeptical that such a light cream wouldn't rub off, but it absorbs quickly and doesn't leave behind that oily feeling that some other creams do. It feels fresh and smells amazing — a citrusy smell that's noticeable, but not overwhelming. I have only been using it for a short time, but it's already started to ease the redness around my cheeks and nose. Definitely recommend it, especially for those with sensitive skin." —Kristiana Beers
Get it from Eight Saints on Amazon for $33.
6. Illuminating nail concealer to help you create a chic mani without having to spend half your paycheck at the salon 💅.
Reviewers love how buildable this polish is. Additionally, Londontown is a small business that primarily sells nail care.
Promising review: "I’m not a big review writer but I had to write one about this polish! Now, it has only been a few days but so far it has been the best nail polish I have ever used! I was hesitant because it’s way more than I have ever spent on a nail polish. But it is so worth it. I don’t know why it seems so different but it was easy to apply and looks as good as when I get a manicure. I have never had that when I have done my own nails! So far, I am hooked!" —jenc
Get it from Amazon for $20 (available in four shades).
7. Kojic Acid Dark Spot Remover Soap infused with hyaluronic acid, vitamin E, shea butter and Castile olive oil to help bring a glow to your face while minimizing blemishes and sun damage.
Promising review: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this things works and it works fast!" —puppbear
Get a set of two from Amazon for $14.99.
8. A foot peel mask that'll make you feel like a snake shedding your skin — it'll be grossly satisfying to watch the progress and the results will be mindblowing!
Soft Touch is a small business!
Promising review: "I’ve used quite a few foot peel masks but this is by far the best! The price is amazing and the product is even better. Works fast and efficiently! I will certainly purchase again" —Kimberly Bella
Get it from Amazon for $14.25+ (available in three scents).
9. Elizavecca Hair Treatment, an affordable but oh-so-effective hair mask that'll help restore your hair and reduce shedding (shout out to the collagen and protein extracts its infused with). It'll be a game changer for your beauty routine.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $3.89+.
10. Essence Lash Princess Mascara might just leave people wondering if you recently got eyelash extensions (which it feels like everyone and anyone has been raving about). Joke's on them!
My colleague Emma Lord is a BIG fan of this mascara. She said:
"Hello, that is my face above, because I bought into the hype of over 35,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I spent all of a ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz
Get it from Amazon for $4.99.
11. Venus Visage Teeth Whitening Pens — apply it directly to your teeth, let it sit a minute or two, hum "My Shiny Teeth and Me" from The Fairly OddParents, and enjoy your fresh-looking pearly whites.
You can use each pen about 20 times and should expect your teeth to lighten 4–8 shades.
Promising review: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska
Get a two-pack from Amazon for $18.95 (also available in a four-pack).
12. Peach Slices Acne Spot Dots, because no one should let a pimple rob them of having a great day. Place one of these directly over the zit before you go to bed, remove it in the morning, then admire all the gunk it magically pulls out of your skin.
Peach Slices is a small business!
Promising review: "I had a stubborn pimple that wouldn’t go away…until I tried these! These little patches are really amazing. I honestly had my doubts but I thought I’d give it a try. I was thoroughly impressed! They stick well, are durable, and not at all noticeable." —Miranda L.
Get it from Amazon for $4.88.
13. SAEM Iceland Hydrating Eye Stick — it'll reduce under-eye circles and puffiness thanks to the glacial waters its formulated with. Added bonus? It's so freakin' cute!!! Who wouldn't want to improve their skin with the help of a lil' polar bear?
Promising reviews: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $9.99.
14. A volcanic stone face roller to help you banish oil and unwanted shiny spots from your face without having to carry around those pesky oil-blotting sheets. This roller can be washed and used time and time again.
Check it out on TikTok here!
I have this helpful beauty tool and keep it at my desk. I frequently use it during the work day when I find myself leaning my head in my hands while reading through posts — thus getting the oil from my fingers all over my forehead. The roller seamlessly takes the oil away from my face. I use it all the time without a second thought...it really does work!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pick up everything, but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $9.48.
15. SKIN1004 Zombie Pack Face Masks that'll make you temporarily look like a zombie (though not QUITE as terrifying as the ones chasing down Pedro Pascal in The Last of Us). This entertaining mask will tighten your pores and minimizing the appearance of wrinkles while providing you with the opportunity to take some *very* silly selfies.
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha
Get a box of eight masks from Amazon for $18.98.
16. Seoul Ceuticals Snail Repair Cream you'll quickly discover is the holy grail of skincare products — it's made with hyaluronic acid and glycolic acid to help bright skin and fade discoloration.
SeoulCeuticals is a small business!
Promising review: "This cream is the freaking holy grail in a jar. Oh my GAWD. It really reduces inflammation on my skin and it looks so much better the morning after. It's a pretty thick cream, so don't use too much and massage onto your fresh, just washed face. I use it only at night (but you can use during day and night. Whatever works for you) and OMG. Just OMG. Try it." —Leslie
Get it from Amazon for $20.
17. LE GUSHE Under Eye Patches — which I'm pretty sure is what Bruno Mars was talking about when he sang about "24K magic." They're packed with hyaluronic acid to help you banish dark circles under your eyes and leave 'em looking much less puffy.
Promising review: "This is really an amazing product, for such a good price too. These feel so refreshing under my eyes. It’s really relaxing having them on and just letting them do their magic! I don’t have so much of the puffy eyes but I have been noticing slight dark circles lately. Just after using this one time, I can really see a difference under my eyes and these left my under eyes so soft! You just have to make sure you clean your face very well before use, and wash with warm water after use! Absolutely will be buying again!" —Kayleena
Get 15 pairs from Amazon for $15.95.
18. COSRX Snail Mucin 96% Power Repairing Essence that’ll have you wondering if Gary the Snail has been the reason SpongeBob has been looking GOOOOOD for all of these years — it soothes damaged skin while also repairing dark spots and improving skin vitality.
Promising review: "Um...WOW! I have used so many products to help with my dry, red, and inflamed skin. During the winter it is so hard to keep my skin moisturized through out the day. Within two days I saw such a huge difference. So calming and gives you a nice, moisturized glow. I feel so much better knowing my skin is healing. I will use this in my routine for the rest of my life!" —Christina A.
Get it from Amazon for $14.59.
19. And COSRX Snail Mucin 92% Moisturizer you've *absolutely* seen popping off all over your TikTok FYP — it'll pair perfectly with the Power Repairing Essence and assist in relieving your skin of redness and dryness. You might want to think twice before saying "gross" the next time you see a trail of snail slime in your garden...
Check it out on TikTok here!
Promising review: "I fought buying this, but after several friends swore by this I caved. I have sensitive acne prone skin but also have some fine lines. Let me tell you after applying this I immediately felt my skin calm down. And the next day my skin was glowing and my acne had diminished. This will forever be apart of my regimen." —arand5292
Get it from Amazon for $15.45+.
20. Paw Paw Wonder Blender makeup sponges to ensure you'll never find yourself without the *perfect* foundation applicator. Reviewers say it's a great alternative to the ever-popular Beauty Blender and adore that it comes with six in the pack.
AOA Studio is a small business!
Promising review: "These beauty sponges are heaven sent! No more spending $20 on Beauty Blenders when you can LITERALLY use these instead! They are just as soft and they blended out my foundation smoothly! It doesn’t suck up all your foundation, unlike some beauty sponges. If you’re thinking of buying these, please so! You will not be disappointed :)" —Llanely Perez
Get a pack of six from Amazon for $9.95.
21. SOL DE JANEIRO Brazilian Bum Bum Cream, featuring scent notes of vanilla, pistachio, and salted caramel you'll enjoy applying to your skin just as much as you'd like it as an ice cream sundae. It's also filled with vitamin E that'll leave your skin feeling softer than ever!
Promising review: "I took a chance and splurged a bit on this and I am HOOKED. LOVE it. It smells amazing, and a little goes a long way. I use it only on my neck, arms, and chest and have already noticed a difference in the elasticity of my skin. It also really gives my skin a nice glow when I am tan. Totally recommend it, and I will replenish when mine is gone. The jar is huge and will probably last several months. When you spend $10+ on body lotion per month, the $45 for this cream is well worth it." —Ellie6613
Get it from Amazon for $22+ (available in two sizes).
22. Kitsch Satin Heatless Curling Set you'll pat yourself on the back for buying when you realize you can literally style your hair in your sleep. What a shame Sleeping Beauty didn't have her hair set in one of these during that loooooooong nap.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review:"Okay, so I’ve seen these all over social media and I finally decided to pull the trigger with no hope that it would actually make my hair look decent. For reference — I have long, thick, frizzy, and curly-ish hair already. I was very pleasantly surprised that the curls came out even (little tighter than I prefer but I usually blow dry it straight and then curl) and all I had to do was touch up the front strands with a straightener! I absolutely hate washing and styling my hair because it takes 1.5 hours, so, having this as a option especially in the summer is a game changer! Definitely recommend!" —Tara
Get it from Amazon for $15.98+ (available in three colors).
23. Stila's Stay All Day Waterproof Eyeliner — it'll likely become your go-to product for lazy days where you still want to look *slightly* put together — one quick *flick* and it'll stay put until YOU decide to remove it.
BuzzFeed editor Elizabeth Lilly loves this product:
"I use this (and when I recently ran out, I went back to an old liner I had and instantly regretted it), and I have the greasiest eyelids ever. This has been the best liquid eyeliner ever. Even if you avoid non-drugstore brands, this will be worth the double-digit price."
Promising review: "Eyeliner so easy to apply that the blind can use it! I'm legally blind and do my makeup by feel. Eyeliner is the hardest to do, so I've gone without for years. Decided to give this one a shot based on the reviews and was not disappointed. Came out great and was so easy to apply! So happy to be wearing eyeliner again!" —Lowe Family
Get it from Amazon for $24 (available in 12 colors).
24. Stila's Glitter & Glow Liquid Eye Shadow, a must-have for anyone who would appreciate a little glitz 'n' glam any day of the week. This eye shadow is shimmery, fabulous, and simple to apply.
Promising review: "For the girls who love sparkly glam looks but hate the mess it usually causes, this is for you ;) I hate trying to wear glitter shadow and it ends up everywhere lol. This product is the perfect alternative, I can get a lovely glitter eye look and it stays put. Works well on its own or layered over other shadows." —hillarynreallife
Get it from Amazon for $24 (available in eight shades) or Sephora for $25 (available in four shades).
25. Nars Blush, which comes in *so* many different shades (including cult favorite, "Orgasm"), you'll probably return for more once you see how nicely it adds some color to your cheeks.
26. Charlotte Tilbury Spa-Like Radiance Skincare set featuring Magic Cream moisturizer and Collagen Superfusion Facial Oil — the two products jam-packed with ingredients designed to pump, brighten, and improve the feeling of elasticity in skin.
I've personally tried out Charlotte's Magic Cream (in the Disney edition, of course) and I really like it. It feels thick and moisturizing but soaks in immediately. My pores felt much tighter and my skin felt super hydrated. I was an immediate convert and now I'm not sure how I'll ever live without it!
Promising review: "I am in love with this combo. My skin is glowing and feels amazing. I have hyper sensitive skin and I haven’t reacted to the formulation. Only feedback is I would love these two products with less fragrance. 10/10. I would buy these again." —Hannah K
Get it from Charlotte Tilbury for $175.
27. Versed Weekend Glow Daily Toner — designed to brighten uneven skin (specifically pesky acne scars) and, honestly, brighten your mood at the same time. It has a fun lil' pump that'll dispense the product onto a cotton pad and make you feel like a professional skincare artiste.
I've started using this toner and I am such a fan of it. I love the little pump because 1. It nicely disperses the product onto my facial pad (no waste!) and 2. There's no spill risk! I've really enjoyed using it on my face and neck. It's very lightweight, leaves my skin feeling refreshed and clean, and doesn't have a strong scent at all. After reading the description of the product (literally, as I type this) I've learned it can also be used to brighten other areas on the body like underarms and bikini lines, so I'll totally be putting that to the test next!
Get it from Versed for $17.99 (also available in a travel-size bottle and a refill container) or from Target for $7.99+.
28. Glossier Boy Brow, because who wouldn't want flawless eyebrows every day?
BuzzFeed writer AnaMaria Glavan is passionate about this product. Here's what she had to say:
"Believe the hype: this magic bottle is proof that not all heroes wear capes. The creamy formula, which comes in blond, black, clear, and brown (which is what I used!), goes on smoothly and doesn’t require a lot of product to do the job. I used the wand to brush baby hairs in the beginning/middle of my brow upwards, and then brushed the longer, toddler-like hairs at the end of my eyebrows, sideways. And one coat was more than enough! Boy Brow does what exactly what the Glossier brand claims to do; it gives me a filled-in eyebrow that doesn’t look filled in. The finish looks natural, which is exactly what I wanted — my facial caterpillars have never looked better."
Get it from Glossier for $18 (available in five shades).
29. Kaja Cheeky Stamp you'll adore for the easy way the blush will blend into your skin and for how freakin' cute the heart-shaped stamp is before you get to blendin'.
It's also cruelty-free, vegan, paraben-free, sulfate-free, and phtalates-free.
Promising review: "I’ll be honest, I was a bit skeptical about a cream stamp formula, however, Kaja changed my mind! The formula is super soft and blendable, and gives you the perfect rosy glow. You can use your fingers, a beauty sponge, or a makeup brush (I had great results with all of these applications!). I got shade 06 and, with or without makeup, I felt like it made me look fresh and awake! The packaging is super compact and the heart shaped stamp is super cute. With colder weather coming my way, I want to keep my skin as hydrated as possible and I’d like to minimize my powder products…so this is definitely staying in my product lineup!!" —khealss
Get it from Amazon for $12.99+ (available in five shades) or Sephora for $27.
30. Elizavecca Milky Piggy Carbonated Bubble Clay Mask that starts to bubble once it's applied — get one for you and each of your roomies and prepare for a fun night of selfies (all the while banishing your blackheads).
Promising review: "Wow! I purchased this on a whim after seeing one of my favorite YouTubers try it out. I didn't expect a lot from it. I tried it out and was shocked!!! The mask was simple (and fun) to use. I wasn't sure I felt a lot happening while it was on, but it was pretty cool how the bubbles started to grow off of my face. Upon inspection after using this mask I was completely amazed. My face felt cleaner than it has in a very long time AND my pores looked amazing! I don't remember a time when I felt like my pores looked great before using this mask. I would highly recommend this mask to anyone. It's also so much cheaper than the GlamGlow ones I have been using (and didn't see near these results from)." —Phil Textor
Get it from Amazon for $9.99.
31. Peripera Ink Velvet Lip Tint that'll be easier than ever for you to integrate into your day-to-day makeup routine — it creates a long-lasting, weightless, buildable lip color you won't ever tire of.
Promising review: "Definitely will stay on your lips longer than your ex stayed in your life. It's not too sheer and not too vibrant, creates that natural look. I did a water scrub test and oh my, it sticks on my skin, it will smudge a bit but it won't make a mess, the smudge will be very light. It has a berry scent and I absolutely love it." —Vy L. Ng
Get it from Amazon for $9.90 (originally $12; available in 12 shades. Find more shades here).
32. Kylie Cosmetics "Mary Jo" Matte Lip Kit because, IMO, no red lip will stay on longer and stronger than one of these bad boys.
I personally have Mary Jo and can attest to the fact it's a PERFECT red lip with an everlasting formula you won't need to reapply all day. The newest iteration is vegan and cruelty-free 🥰. Honestly, I have an embarrassing number of Kylie Lip Kits — convincing everyone they need to try it *at least once* is the hill I will forever die on. I've just been so impressed with the product since day one! I wore a Kylie Lip Kit on my wedding day and it did not budge. Heck, I've worn one to every wedding or major event I've ever attended! It is THE most reliable lip product I (and you) will ever own.
Promising review: "I love, love, love the lip kit, my absolute favorite! Stays on all day, doesn't dry out your lips, it does the opposite, makes your lips look smooth and hydrated! Also makes your lips look full as if you had fillers!" —Jaxs
Get it from Kylie Cosmetics for $35 (available in 32 shades).
33. Olive & June's seven-free nail polish mani system, a must-have for anyone who doesn't want to commit to the semi-permanency of a gel or powder but would benefit from owning all the tools for the making of a flawless at-home mani.
Olive & June is my go-to nail polish brand! It's a small business co-owned by two incredible women who clearly know what they're doing when it comes to manicures. The polish stays on for over a week, and when you purchase the full kit, you'll also find yourself equipped with tools to pull off a flawless mani. The Mani System comes with a cleanup brush, a polish remover pot, a nail clipper, a nail file, a nail buffer, The Poppy (used to hold bottles more comfortably), a glossy topcoat, a cuticle serum, and one nail polish of your choice. My favorite tool is the little brush, designed to help you clean up your cuticles after inevitably getting polish all over 'em. The fall version also comes with a cute notebook and pen! Treat yourself — you won't be disappointed.
I'm even wearing the polish *right* now! Just snapped a pic (to the left) of me wearing one of their newer shades Luxe Loafer.
Get it from Olive & June for $55+ (available with one or six polishes and with or without a ton of add-ons) or check out the individual polishes.
Check out our full review on Olive & June.
34. Uncommon Beauty Enhanced Daily Foaming Powder Cleanser — it'll make traveling with your favorite skincare product a cinch. No need to stress about packing too much liquid in your carry on bag.
35. Lovoir Flick Stick Winged Eyeliner Stamp, if you obsess over makeup tutorials but haven't been able to nail liquid eyeliner just yet.
Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow
Get a set of two from Amazon for $14.97
36. Maybelline Instant Age Rewind Concealer to brighten your under-eyes and help you disguise that your Sunday Scaries kept you up way past your bedtime.
Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita
Get it from Amazon for $7.69+ (available in 18 shades).
Check out our full review of Maybelline Maybelline Instant Age Rewind Eraser Concealer here.
37. Ouai Wave Spray from Jen Atkin you can quickly spritz all over your hair post-shower for an easy-to-achieve, frizz-free look.
I have naturally wavy (but frizzy) hair and after trying many products this is where I've happily landed. Ouai is the first brand I recommend to my fellow wavy-haired ladies. It's light, doesn't leave your locks feeling crunchy, doesn't have an overpowering smell, and keeps hair looking fresh. My only complaint is it doesn't come in a massive-sized bottle! Ouai also came out with a curl cream that I'm a huge fan of — it's lightweight and also does the trick (though the wave spray is still my favorite). In the photo above (right) I had literally thrown my head under my bathroom sink, towel dried it a bit, then added the spray and let it dry — not too shabby.
Get it from Sephora for $28.
38. Fenty Beauty Pro Filt'r Matte Foundation, which you'll love as much as Rihanna's iconic pregnancy style — here's to hoping its 10/10 coverage gives you as much confidence as she does.
BuzzFeed Shopping writer Negesti Kaudo says, "Because I love all things Riri, I've been collecting Fenty Beauty products since the Galaxy collection drop. I already had a foundation, so it took me a few years to finally invest in the Pro Filt’r Soft Matte foundation, but ever since I did, I HAVEN'T LOOKED BACK. It's flawless, smooth, picture-perfect, and glides and blends effortlessly with a brush or a sponge. I recommended it to my sister and now she's a Fenty Beauty-only person too. Love it. LOVE. IT."
Promising review: "One of the best liquid foundation formulas that I've ever tried. It's worth every penny and I highly recommend this product. I have sensitive combo skin and it handles this product nicely. I love how you can wear it lightly or build it up for intense full coverage. No weird scents to it and it didn't oxidize on me." —AVL8dy2002
Get it from Sephora for $38 (available in 50 shades).
39. Tarte Shape Tape Contour Concealer you've likely been eyeing for months now and will be so excited to finally learn what the hype is about. Let me tell you — it'll live up to it.
I can finally say I've tried out this magical product and confirm it really does work! I'm a mom and therefore no longer sleep (it's super fun) 🙃. Anyways! The bags under my eyes have definitely been a bit more noticeable, so I gave Shape Tape a try. You can see in the photo above (right) how good of a job the product did of masking any dark circles or redness on my face. I'm definitely a fan and will be recommending this to all of my friends (and you, of course!).
Promising review: "I have aging skin, so finding a good concealer can be difficult for many reasons. I have used this concealer for several years and it is wonderful. It stays fresh all day, doesn’t rest in the fine lines around my eyes and when used with its partner foundation, the coverage is superb which I need due to having dark circles under my eyes." —Elizabeth D
Get it from Tarte for $31 (available in 30 shades and also in a travel size).
40. Olaplex Hair Perfector No 3 Repairing Treatment, designed to help strengthen all hair types (it treats each strand on a molecular level!) and restore your locks back to a beautiful, shiny, Disney Princess–like state.
Promising review: "I'm so amazed by Opalex No 3! Literally in just one treatment, I noticed a huge difference in my hair. My 3c hair had gotten very dry and damaged and was looking horrible. I can't believe the difference already in just one treatment. The number of compliments I got this week about how healthy my hair looked was amazing! I'm planning on continuing to do a weekly treatment for the next few weeks. It's expensive and I used a third of the bottle for one treatment, but it's absolutely worth it! Nothing else has ever worked this well for me." —Michelle
Get it from Amazon for $30.
41. Yves Saint Laurent Lipstick that'll look as fabulous on your bathroom counter as it will on your pout.
Promising review: "My love affair for this lipstick started two years ago when I bought the wrong shade and it turned out to be a blessing. The texture is moisturizing but there’s a decent amount of staying power which I appreciate. I absolutely love the shade range so much I feel like you’ll be able to find a color you enjoy from the line. They also build very nicely. If you are looking for a high end lipstick that you won’t be disappointed in check these out!" —thebrittster
Get it from Sephora for $45 (available in 13 shades).
42. Tarte Blush Tape Liquid Blush that'll impress you from the first moment you apply it to your cheeks — it blends so beautifully and a little goes such a long way that you'll get your money's worth out of it, no question.
I've always used a liquid blush from another brand (I'm a big fan of it because it feels easier to control to me than a powdered option) but this one from Tarte has quickly become my top favorite option. I love that it's in a squeezable tube with a soft sponge tip — I don't have to get my fingers messy and I don't accidentally squirt out WAY too much product (thus wasting it!). I give the tube the tiniest of squeezes, dab it across my cheek bones, then blend it in with a soft makeup brush. I've gotten tons of compliments since I've started using it and it doesn't budge! I'm a hugeeeeee fan of this product.
Get it from Ulta for $35 (available in three shades).
Some reviews have been edited for length and/or clarity.