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Tell your other sandals you're sorry, because these $25 Birkenstock dupes are your new favorites now.
Promising review: "I started getting migraines in my forties with the onset of hormone changes. Migraines were new to me and I needed to figure out how to handle them when they came. This stick is now a trusted part of my arsenal. It works. I used to have a migraine every month, but now I use this at the first sign, and they don’t progress. It’s weird, but It works for me." —Bryn
Read BuzzFeed's review of the migraine stick for more deets!
Get it from Amazon for $11.99.
TBH, last year I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "I now have a new under-eye concealer. As I get older (I'm 40) I am noticing a little blue under my eyes. I sleep well. I've tried a lot of products and most will look unnatural or cakey. I decided to try this after reading a woman's blog who recommended it. She is my hero. Dark circles are instantly gone when I apply this. This product stays on all day too. I never need to reapply. The tube is convenient and is made so that none of the product gets wasted. You twist what you need to the surface sponge and apply. The surface sponge stays moist with product too so you don't need twist often, making the concealer last longer. I will continue to buy this one for sure." —phillygrl
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $7.98 (available in 18 shades).
Promising review: "I am in my forties and was recently diagnosed with osteoarthritis in my hands and feet. Total bummer. I don’t want to take medication unless absolutely necessary, so I have been searching out other forms of relief from the pain and stiffness. I added these compression gloves to the mix, and they are very helpful. The gloves have a good range of motion and provide great compression support. They have been especially helpful when I do yard work, and I also plan to use them for an interior painting project. It’s very hot where I live, so I don’t currently wear them every day. However, I know I will wear them frequently during fall and winter. Highly recommend for anyone looking for medication alternatives to arthritis!" —cb4iast8
Get a pair from Amazon for $15.97 (available in three sizes).
Promising review: "I'm in my late forties and I have been experiencing plantar fasciitis since the beginning of 2020. I spent money on gel arch supports and heel inserts specifically for plantar fasciitis. The inserts have kept me from dying, but the heel pain is still around — so much so that when I get up in the mornings, it takes a bit for me to walk 'normal' due to the pain. I couldn't put up with it any more and two days ago, I researched Amazon for the highest rated 'plantar fasciitis' solution and found these socks. I put them on immediately (not tight at all). I was sitting for about an hour doing some work on the computer then got up to do some things around the house. I was SHOCKED (I'm not kidding about my reaction) that the pain was barely there. I got up 'quickly' and walked as if the heels of my feet had not been killing me but only two hours earlier! I'd say that the improvement from pain to less pain so far is at about 60% better — maybe even higher." —Patita
Get a pair from Amazon for $14.95 (available in four sizes and nine colors).
Promising review: "I use this every morning before I get out of bed or I have extreme pain and difficulty walking. I will hobble and could use a cane or walker due to the planter fasciitis (I'm in my forties 😒). I also use the message ball post a long day on my feet and after sitting for a few hours. Typical planter fasciitis symptoms and treatments. A lot less expensive than the doctors bills and medications!" —Whovian
Get it from Amazon for $7.97.
People also swear by this for long car rides!
Promising review: "ABSOLUTELY best support cushion I've used! We have so many aids/cushions/creams/new beds every three years, and an endless amount of physical therapy devices I've purchased online or even online with a prescription and nothing I've got has ever just, 'WORKED!' right out if the box. It wasn't a cushion that sat awkward in the chair, I didn't feel like I was fortysomething going on 90, and it didn't feel like 'it will probably keep my tailbone part from not feeling as bad' — NOPE, THIS CUSHION INSTANTLY CRADLED MY BODY IN A WAY THAT SUPPORTED FAR MORE THAN MY TAILBONE!! I always have to get up so careful to lean forward and release my coccyx pressure first, before I can even get up. THIS PILLOW TRULY KEEPS ALL PRESSURE OFF MY COCCYX AND SPINE. I plan on getting a few more to have several places. This is truly an item worth far more than its retail price The science in the design, material, and shape are stellar!" —J-licious
Get it from Amazon for $30.95 (get this price by clicking the "20% off coupon" on the product page).
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair as well as for all hair types and textures, with reviewers with 3b-4c curls mentioning it worked for them.
Promising review: "After suddenly developing dandruff in my forties, and trying other medicated shampoos, this one knocked it out in two days! I use it about once a week for maintenance, and a tea tree oil shampoo in between. Very happy with personal results. Smells good, too." —rebeljack78
Get it from Amazon for $14.84.
I recently started using one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I am a guy and I want to keep my hair for my entire life. Now I'm in my mid-forties and just started noticing more hair pulled off after washing my hair. It's said that you should lightly massage the head with keeping fingers on the same spot to wash the hair, instead of making continuous rubbing action as you'd do normally. In that soft way to wash the hair, I could prevent pulling a lot of hair, but it doesn't feel thoroughly washing hair. In fact, I get more dandruff in this way. This scalp massager is just perfect to wash the hair without pulling excess hair off. It feels like having my hair washed at a good hair salon. It's a simple tool but works pretty darn good for me." —E
Get it from Amazon for $7.58+ (available in three colors).
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "I noticed my skin started to get dry and tight after I took a shower, especially in the winter time. I used to use expensive creams like Clinique but it didn't seem like it was enough. I saw this at Costco at a very reasonable price compared to what I was paying at Macy's so I thought I'd try it out. Just a couple of drops and my face immediately felt soft and supple! This lasted throughout the day and two little drops covered my face and neck area. Gradually after a few months, friends and acquaintances would comment how pretty my skin was (I'm in my late forties and Native American). If you use more than two or three drops on your face and neck, you're using too much. One bottle lasted me six months or more. Costco no longer carries this and after making do with Aveeno facial moisturizer, it is no substitute to what Bio-Oil does for me." —Lynn La Pointe
Get it from Amazon for $8.89 (available in three sizes).
Promising review: "I'm in my mid-forties, and with a gazillion internet accounts to have to keep track of, my memory simply isn't enough anymore. Also, what happens if something happens to me? My husband and sons would have a hell of a time trying to crack my accounts. I know we did when my father died several years ago. We still can't figure out some of his passwords for his email accounts. So I bought this. I entered everything I knew (and I update it when I discover another account I forgot) and for extra security we keep it in our family safe. Use a pencil so when you update passwords it's easy to change it out." —Am Azon Woman
Get it from Amazon for $7.95.
Promising review: "I have now bought four pairs of these, and they are seriously my favorite pandemic jeans. They look like 'real' jeans (the material is woven, not knit) but the elastic waist makes them extra comfortable. I'm in my forties, I've had two kids, and I usually wear an 18 in jeans. I'm an 18 in these. I have gotten the long inseam on them all, and it hits the top of my foot. I can roll it up for a shorter/summer look. I like them more snug. Wear/care: I wash these in cold and dry them in the dryer. If they shrunk at all, it wasn't noticeable. Cons: the only thing these are missing is front pockets, but for this price and for how much I love them, it isn't a dealbreaker. There are functional back pockets that can hold my phone." —A. Mather
Get it from Amazon for $24.99 (available in women's sizes 2-28, three inseams, and six colors).
It even comes with an adjustable strap if you're someone who tosses and turns in their sleep (or if you're using it to recover from an injury that may lead to limited mobility). Psst — a lot of pregnant reviewers and reviewers with arthritis pain and cartilage pain swore by this, too!
Promising review: "I'm 49 and a life long athlete and fitness trainer. I train a lot, and I also spend a great deal of time driving. I am struggling with piriformis syndrome in my right leg, plus have an old knee injury in my left leg. I also sleep only on my side at night. Sleeping with a pillow above my knees has worked okay and has helped but it is hard keeping it in place. I bought this to try, and it's awesome! It stays in place, is very comfortable, has helped my issues in reducing stress in my legs enormously. It was a little thicker than I expected it to be and took a little getting used to, but now it's great. Having the strap has been really helpful because it stays in place when I switch from sleeping on my one side to my other side during the night." —Christine T. Mitchell
Get it from Amazon for $21.95.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I got so sick and tired of waxing my chin that I broke down and bought this. Paid top dollar for a so-called 'dermaplaning sesh' at a spa for $90 only to realize I'd been had when I found these. At least I can shave myself in the morning without the harsh yank of waxing or plucking. At my age (mid-forties), I don't feel good about stressing my face with the yank of waxing and last time I was waxed at some cheap place on the corner, they burned my lip. Never again with these. This I can do at home discreetly and the price is right, too." —HoundMama
Get a set of three from Amazon for $4.99.
Promising review: "You know when you're a teenager and you have acne and pimples? Then the good years come in your twenties and thirties and all that is a thing of the past? Now I am in my forties and yes the pimples are still gone but my god what's up with the long thick nose and ear hairs? I tried pulling them, waxing them and if I was in a real hurry just taking my razor to them. In the end they always grow back quicker and quicker. I was finally fed up and purchased this nose trimmer. Why did I wait so long!!! Within seconds nose hairs were gone like a freshly manicured lawn. This is a must have only takes 1 AA Battery and gets the job done within seconds. Purchase of the year." —Amazon Customer
Get it from Amazon for $12.99.
Promising review: "Well made, accurate sizing and CUTE! Every influencer was right, this was a perfect fit! I’m in my forties. Comfortable to get on and wear! I ordered my usual size with no problem and the suit came in quickly." —Sabian
Get it from Amazon for $31.99 (available in women's sizes 4-16 and 41 styles).
Promising review: "Very pleased! This is the first time in my life (I'll be 41) ordering a swimsuit online because it takes me months to find something that not only fits well, but that I'm comfortable in. This is so cute and so comfortable! The shorts look small but they have amazing stretch and they sit higher. The top covers your entire front and backside. I'm a D cup and there isn't underwire but once you tighten the straps it's totally fine. I'm ordering another as we speak!" —Amazon Customer
Get it from Amazon for $18.99+ (available in women's sizes L-24 Plus and 15 styles).
Promising review: "This cover-up is so great that I came back to buy an additional color. I bought the black first and recently bought the white. It is lightweight, cool, and the fabric is soft. Looks very chic but also functional as a coverup. Fit as expected. I wanted it a bit loose so I bought a size up and it's perfect. Very comfortable. Dries comfortably. You won't roast while you're wearing it. You could easily throw this on over your suit to go out for a meal or do some shopping at the beach. Highly recommend. I'm a mom of three in my early forties but I think this would work for any age. It's super cute with cute flip flops and a big hat and sunglasses." —D. Moore
Get it from Amazon for $15.99+ (available in women's sizes S-3XL and 39 colors).
Hello, that is my face above, because I bought into the hype of over 115,000 five-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time. You can read BuzzFeed's review of Essence's Lash Princess Mascara for more deets!
Promising review: "I love love this mascara. The price is amazing. It's not totally water resistant but if your eyes slightly run due to allergies or ya get a sniffle you're not going to look like a raccoon. With that being said, you may have to use just a lil extra effort to remove, not much though. It gives my lashes a thick long look I haven't had since I was a teenager (mid-forties here) and the best part is it doesn't get that crusty feel a lot of mascaras can leave. I love this so much that I'm buying them for friends, and the ones I've shared with so far love it too." —Kris
Get it from Amazon for $4.99.
Psst — reviewers also love the matching volume boosting primer for $4.99!
Promising review: "These are the ones I have been searching for! I have not been sweating at all since I started wearing them (I'm 49 and get hot flashes during the night) or at least waking up with damp clothes. The only thing I don't like is that they take forever to air dry because of the pocket construction. Other than that they seem well made and are super comfortable! I'm getting a second pair so I can rotate them for plenty of drying time." —Amazon Customer
Get it from Amazon for $21.99+ (available in women's sizes S-4X and 10 colors).
Promising review: "I've used this at night for 30 days. I didn't do a before/after, but I can honestly say that when my kid took a picture of me the other day, it looked like he added a filter. Literally my skin looks RIDICULOUSLY better. I'm 40. I grew up a beach baby and live in Las Vegas now. I'm in the sun daily. I swear on 37 Bibles that this stuff has easily taken off 10 years from my face. Literally. It could be because it is SO dry here. I'm sold for life." —Curious George
Get it from Amazon for $19.99.
Promising review: "Omg my back doesn't hurt anymore!! I'm so happy. A week ago I ordered a known brand and my back ached. I decided on this New Balance with this sleek look and couldn't believe it — no more back pain with this memory foam inside the shoe. Recommending at my age, late forties. Nice stylish shoe with comfort." —Andrea Bell
Get it from Amazon for $41.59+ (available in women's sizes 5-12 and in wide sizes, plus 32 styles).
A lot of runners and athletes also swear by these for training and races, since it's a guarantee their shoes won't come untied (and it also helps distribute the tension through the entire top of your foot, preventing localized injuries for longer runs!). You can also adjust the tension easily if your feet are more swollen on a particular day.
Promising review: "Purchased two pair for my running shoes (49-year-old male). They work very well, have put a bunch of miles on them. No more tying/untying, just slip on. I like how they keep unified tension across the entire laces from top to bottom. I have had no issues with the lace lock at all, it snapped in well." —Scott
Get it from Amazon for $8.99 (available in 13 colors).
These have over 30,000 5-star reviews on Amazon, with reviewers mentioning the convenience of the pockets and how "squat-proof" they are. And full disclosure, I bought a pair of these last year for at-home workouts and runs around my neighborhood, and I love them so much that I may never wear real pants again. They're just the right balance between compressive and comfy, they wash really well, and they have held up beautifully over time.
Promising review: "I’ve struggled with thigh chafing all my life. I’m now 45. I just went on hot humid three mile run and complete comfort with no ride up. Ordering in all colors and tossing my old running shorts!" —Amazon Customer
Get it from Amazon for $19.99+ (available in women's sizes XS-5XL and 42 styles).
Promising review: "I played tennis when I was younger. Now I'm in my forties and when I run on hills, my right knee hurts. I read the reviews for this product and decided to give it a try. It works great! I put this on when I go for walks or runs and the pain is gone! It is easy to put on and take off. I hand wash it and air dry it. It comes in a pack of two. I only needed one so I gave one to my mom! If you have knee pain, you need to try this product!" —Priya Desai
Get a set of two from Amazon for $13.88 (available in three colors).
Promising review: "This is my favorite blush to use. It's very natural looking and I like that it's buildable. Storm is a very pretty berry color but apply it with a light hand as it's more pigmented than some of the other colors. I would definitely recommend it!" —Laura B. (Note: this reviewer was sourced from the "41-50" age range on Glossier's reviews.)
Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!
Get it from Glossier for $18 (available in six shades).
TBH, I swear by these so aggressively that I have them on a subscription. They're like ear glue. My apartment is on a busy street and my upstairs neighbor is a noisy human being (does this count as a subtweet??) and once I pop these babies in I can barely hear a thing. Plus, my ears never get sore with these in like they do with headphones or other earplugs.
Promising review: "At first, I didn't understand how these gummy ear plugs would work. But I have had some of the BEST sleep in a long time thanks to them. I think as I get older (45) and with kids (2), it just seems harder to sleep soundly and for an entire night. These are seeming to change things around for me. I am not in love with the gummy feeling of them, but the benefit far outweighs the strange feel of them. I am getting around seven nights wear out of one set of plugs. More expensive than others, but they work so well!!" —Jaimielaura
Get a pack of six pairs from Amazon for $3.96.
Promising review: "Lightweight and great coverage on grey/white roots. Bought dark blonde and is more of a light brown; but works well with my highlight/low lights. I’m horrible about getting hair done every two months. I usually go four to give months between colorings and save time and money. I’m 49 and have about two inches of grey growth on each side of my part, so it‘s actually four inches of grey roots on the top of my head. As long as you don’t spray too close then it doesn’t get heavy or sticky. I highly recommend this product." —Michelle D.
Get it from Amazon for $9.97 (available in eight shades).
Promising review (couples edition): "We have done about six of the dates so far. We have laughed harder than we have in a long time. I have been touched by the thought that went into each of the dates. It is clear that they are not just thrown together, there is a purpose behind each of the 'rules' of the date. I would say if I had made up the dates my husband would have balked, so it helps to have it be from a third party with the requirement to commit. There has not been a date so far that we haven't thoroughly enjoyed and benefitted from. My husband LOVES it and has wanted to do several dates in a weekend (our original goal was to do one a week). For perspective we are in our forties and have been married for 22 years. It has been a bit reminiscent of our early dating years and reminded us to be more adventurous. So fun to shake it up! The only way you get the benefit is if you fully commit and go for it. Break out of your self-made boundaries! You strengthen your bond by shared experiences that invoke emotion: laughter, uncertainty, vulnerability in trying new things." —Terrell
Psst — there are other versions of The Adventure Challenge for family, friends, and even solo travelers, if you want to peruse your options!
Get it from The Adventure Challenge for $39.99 (or with the bundle pack for $147.99 that comes with their signature camera).
^^ That is my human face making that awkward "look at my teeth!!" grimace up there. I am very vigilant about using teeth whitening toothpaste twice a day, but it's truly no match for my tea/dessert consumption, I suppose. I used this pen maybe five times over the course of a week in between the before and after on this (you're supposed to use it more often than that, but I am lazy and forgetful). It didn't irritate my gums and all, it doesn't have a weird after taste, and it's also just, like. FAST. I wasn't expecting to see results so quickly. I use the pen once or twice a week now just to maintain it. Very little hassle and extremely worth the money.
Promising review: "This teeth whitening pen works. I have 48-year-old teeth and all of the coffee, diet coke, and my age really have taken a toll, but this teeth whitening pen really works. And it doesn't taste bad at all! The price was right and I got two pens as well! Buy without hesitation!" —Dr. Ted H. Omura
Get a two-pack from Amazon for $17.99 (clip "$2 off" coupon on product page for this price).
Reviewers also use it to help cleanse buildup on their scalps, prevent dryness, strengthen their nail beds, and just generally ~breathe in~ because it smells so darn relaxing.
Promising review: "We use it for acne. We're in our forties and still get occasional pimples. We use this tea tree oil to treat them. It clears most pimples up in 1-2 days, with no scabbing or scarring. They just go away. We love it!" —Jason M.
Get it fro Amazon for $8.95.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.
Promising review: "So since COVID and mask wearing, I've significantly reduced how much/what types of makeup I've been using. (Only using under eye concealer, eye brightener and mascara.) Instead I focus on a great skincare routine which has dramatically improved my skin (I'm 42 and this is HUGE for me), and I only use makeup on my eyes, and a ChapStick or tinted lip moisturizer. Prior to buying this, I didn't use anything on my brows because besides a couple barely noticeable spots where they were thinner, they're pretty okay. I bought this, just to try, because the price was great. This pencil is very forgiving. If you put on too much you can easily blend it in with the spool on the other end. I got the soft brown which was a perfect match. You can also wipe any off with your finger or a Q-tip if you get it on the skin above or below your brow. I do like the look of my eyes when I use the pencil to define my brows. I think my eyes look more striking and awake. I'll continue to use this product, and I would buy it again. The first day I got this, I tried it at night, forgot I had it on and went to sleep with it and when I woke up it was still intact. So I can say it's long wearing and didn't smudge at all!" —ALP
Get it from Amazon for $5.88 (available in four shades).
Promising review: "I am in my forties and prone to calluses due to lots of walking, genetics, and perhaps not wearing the right footwear. I can't believe I've been wasting my time with tiny files and pumice stones (which is why I have almost never bothered in four decades). This file effortlessly takes the calluses right off. The flakes fall into the trash — I used it dry — with nothing stuck. Not like a cheese grater. I've been lazy about reviewing products recently, but I had to praise this right after trying it. Be gentle when you use this. Very little force needed." —solid oak
Get it from Amazon for $9.95.
Other reviewers note that this was effective enough that they didn't have to use mouthwash nearly as often to combat odors!
Promising review: "I was skeptical, but after the first use, I was sold. The motivation to use it twice a day (or more) was immediate, because it solved what mints, brushing mouthwash, etc. just never did: it eliminated my bad breath. If you've struggled with bad breath, like I have (for YEARS), get one of these. I wouldn't have believed it, but after scraping my tongue, I could immediately tell that my mouth was clean in a new way. That 'old taste' was gone. A toothbrush doesn't cut it — it can't get back on the tongue like the scraper does. And this scraper gets stuff in a way that a toothbrush just won't. Trust me — when you scrape your tongue, you'll see what I mean. For those with a sensitive 'gag reflex,' which I also have in spades, I've been using this scraper two times per day for a month and have gagged using it about three times, even though I'm touching further back on my tongue than I EVER did with a toothbrush (which never helped my breath significantly, I realize now). It's nothing now that my breath is fresh by getting rid of the bacteria that was actually causing the bad breath. I'm 44 and can't believe I'd never heard of a tongue scraper until now. I've bought two additional ones to give to family members." —CODreamer
Get it from Amazon for $7.74.
They're also ideal for overnight protection (you can pair them with a pad if you have a heavy flow) and for people who are worried about leakage during sports or physical activities. I personally always wear either these period-proof undies when I go on runs on my period, and it has been a MASSIVE godsend. Also, unlike your regular undies, you don't have to scrub the blood out of these. They're designed so it rinses right out in the sink with soap and warm water, and can get tossed in the washer and dryer from there.
Psst — reviewers love these undies, but suggest sizing up!
Promising review: "I'm sold. I can't believe I spent so many years worrying and dealing with stained sheets. Since I turned 40+, my periods are so heavy and intense, I had double pads and a towel under me in bed. The first night I had a night pad and these on. It didn't matter that I bled beyond the pad, these underwear absorbed the overflow and protect my bed. It was the first time in years I could sleep peacefully. I'm getting more." —Maccae
Get it from Amazon for $14.90+ (available in sizes XS-6XL, two colors, and in three-packs).
Psst — a lot of reviewers with chronic constipation and other gastrointestinal issues that get them ~backed up~ swear by this!
Promising review: "I got this because I had read some science supporting the idea that humans are meant to defecate in a squatting position. You actually can buy specialty toilets with built-in foot pads at great expense — or you can get the Squatty Potty. I am a 40-ish woman who has never had trouble with #2 — but now everything comes out much faster. What the other reviewers says is true: you will not be sitting on the toilet for long. You'll have to find somewhere else to read your book or play games on your phone. I also love how this product helps my young daughter. She is so small that her feet don't reach the ground while she's on the potty. The Squatty Potty allows her to support herself in a healthy position. It is good to have a good start in one's pottying life!" —Mustelo Furo
Get it from Amazon for $24.99.
Promising review: "It's a miracle! I am 45 years old and have tried every product over the years — my mom used to put everything imaginable on my fingernails to keep them out of my mouth, my grandma tried to pay me to grow my fingernails out, but still, here I was at 45 with horrible nails. This has been a miracle. I can't describe the taste but will just say that it makes me not want my hands anywhere near my face. Yes, it is difficult to eat finger food with this on — I went to Florida recently and had to have my husband peel my shrimp for me. :-) But, it is a small price to pay to break this habit." —Laurie S.
Get it from Amazon for $15.50.
Promising review: "I absolutely had to write this review on the off chance that it might help a fellow insomniac. I am in my early forties and have suffered terribly from insomnia since my early twenties. I just can't turn my head off at night and fall asleep. If I'm lucky and take my meds, I might be fortunate enough to sleep for maybe four hours, and that's intermittently. I still constantly wake up and it takes me forever to fall back asleep, if I'm lucky enough to even fall back asleep. When I do sleep, it's very lightly; I never reach that wonderful deep sleep stage. So basically I feel awful and am tired all the time. I have used other pillow sprays and they were just a joke and a waste of my money. The first night I used, I fell asleep within minutes AND DID NOT WAKE UP OR MOVE A MUSCLE ALL NIGHT. I slept for eight hours straight and woke up feeling amazing because I was so rested and refreshed. I was obviously thrilled but figured it was probably just a fluke. I have been using this every night for over a week now and I sleep like a baby every single night. I have literally cried tears of joy at the relief I feel of finally being able to sleep like a normal person." —Ulta Customer
Get it from Ulta Beauty or from Amazon for $29.
(Psst — you should consult with your doctor before trying anything new involving your neck/back area to make sure it's safe for you!)
For this, instead of like a regular pillow, you're supposed to lay on this in ten-minute intervals; the seller suggests working your way up to it by starting yourself off at five minutes at a time, with a one to three day adjustment period before regular use.
Promising review: "This neck relaxer is so easy to use! It took a few times to get used to, but it is not uncomfortable and is very much helpful with my chronic neck pain and shoulder tension. I felt pain relief after the first use! I have even been able to cut back on my chiropractor appointments because of this product. So thankful for this amazing find as I am only 41 and have been struggling with neck pain for several years now." —Mary Beth
Get it from Amazon for $20.99 (available in three colors).
FWIW, it also helps condition and strengthen eyelashes, eyebrows, and skin, so it really just shows up for you no matter what the task.
Promising review: "Hair growth! This worked well for my thinning hair. I am 40+ years old, it made my scalp itch but then I saw my hair filling in. Love this stuff!" —ShaggyWolf
Get it from Amazon for $13.95.
Promising review: "As I have gotten older, in my mid-forties, my forehead and cheeks have become more and more oily as the day wears on. I have tried many different face washes, powders, etc. Nothing helped! THEN, I ordered these on a whim. I am so over the moon pleased that I plan to order another pack very soon. It's pretty amazing the amount of oil they pick up! And, I don't feel like they remove my makeup either, which is a bonus!!! My husband, who does not have oily skin and is a huge skeptic, even tried one and he could not believe how much oil they picked up. I highly recommend this product to anyone with oily skin. You will love it and will be just as surprised as I was on your first use!" —Amazon Customer
Get a set of 100 from Amazon for $6.95.
People in the reviews are also singing its praises for reducing the appearance of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.
Promising review: "Excellent value for the money. I mix it with apple cider vinegar; I mix enough and store in an air tight container and that has worked well so far. It does dry the skin if used often, but I still went ahead because I was having a bad breakout. It calms the irritations and pushes out the blackheads. I make sure to moisturize well. I'm 40 and very pleased and so is my 17 year old." —Wendy C.
Get it from Amazon for $14.95.
Reviews have been edited for length and/or clarity.