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    If You’re Looking For Your Beauty Holy Grails, Reviewers In Their 60s Swear By These Items

    Take it from reviewers who've been filling in their brows for decades and through countless eyebrow shape trends.

    1. SOL DE JANEIRO Brazilian Bum Bum Cream contains caffeine, coconut oil, and guarana extract, which all make a lovely combo to help smooth, firm, and add a glow to your skin. Reviewers especially love the intoxicating scent and sometimes opt out of wearing perfume because the vanilla/salted caramel/pistachio scent is quite strong. 

    before photo of a 60-year-old reviewer's legs and cellulite on their thighs
    after photo of the same reviewer showing their leg skin is much tighter and the cellulite is basically gone

    I've used this stuff before and can confirm that 1) the scent is indeed intoxicating and 2) everything from this brand has scents that really STICK to you. I'm currently using the Beija Flor body wash and I can smell it on my skin hours later — which is pretty rare for a body wash. 

    Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." —Amazon Customer

    Get it from Amazon for $22 (available in three sizes).

    2. A trio of Tree of Life Vitamin C, Retinol and Hyaluronic Acid serums work together to give your skin a glow-up without — according to reviewers — irritating your skin woes. 

    Be sure to follow the brand's instructions on how to use these together!

    Promising review: "I swear by this stuff. I have always used Vitamin C serum off and on during the years, but now that I'm in my early sixties, I have been using it on a daily basis, and my skin is actually getting younger and younger looking! Family and even strangers ask me how I have such great-looking skin. Good genes and sunscreen help, but in the last four months this stuff has made my face age backwards." —MeInNH

    Get the pack of three from Amazon for $29.49

    3. COSRX Snail Mucin Essence, which works to repair and rejuvenate stressed and irritated skin, soothe redness, and fade dark spots. It also prepares your skin to soak up all the other skincare products in your routine.

    reviewer photo of a bottle of snail mucin essence
    reviewer photo of their radiant skin

    Promising review: "Goes on slightly ... Well... Slimey, BUT give it 10 seconds. It makes my skin feel so soft, smooth and hydrated. I have sensitive combination skin. But this stuff is like liquid gold on my 60-year-old skin!" –Scottish Kathleen

    Get it from Amazon for $17.

    4. Elizabeth Mott's Thank Me Later Eye Primer keeps that complicated smoky eye look you copied from an MUA's TikTok intact long into the night. Because the last thing you want is to look back at the professional photographer's pics from your cousin's wedding and see your eye makeup a mess. (Though we can't say the same for your dancefloor moves.)

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "I'm 65 years old and have always been annoyed by the fact that by mid-afternoon, my upper lids would be oily, shiny, and sporting a stripe from my eyeliner. I didn't think there was a cure. Then, I stumbled upon the idea of using a primer/foundation designed for the eyelids. What? How BRILLIANT!! Who would have thought? I dipped my toe into the water and purchased one tube of the Thank Me Later Eye Shadow Primer. I don't use eye shadow on my lids, but I do use it as a liner on my lower lashes. (I add water to compressed eye shadow and put it on my skin with a sponge-end pencil thing). This stuff ROCKS!! At the end of a hot Texas day, my lids are still as fresh and dry as they were at 6 a.m. And it only takes a pinhead-sized drop to cover one entire lid from lashes to eyebrow, with enough left to cover the lower lid area as well. It's creamy but dries very quickly. Awesome! The only thing that keeps this product from being 100% perfect is that it has a chemical smell when you first put it on...BUT...after a few minutes, the smell is gone and my eye makeup looks impeccable for 12+ hours. Obviously, I highly recommend this product. They've found a lifetime customer with me." —ShortieTX

    Get it from Amazon for $13.99.

    5. Lee Beauty Professional Callus Remover gives professional pedicure results at home if scrubbing, soaking, and filing have failed you. Been avoiding sandals? Let your feet be free!

    Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Promising review: "I'm a 60-year-old long-distance runner and have been limping the past week or two from a stubborn callous on the ball of my foot. Out of desperation, I ordered this stuff. It came today and it worked just as advertised — a rarity! Walking pain-free after just one application, wish I knew about this years ago." —Chuck O

    Get it from Amazon for $14.99 (also available in a two-pack).

    6. Venus Visage Teeth Whitening Pens you easily apply and let sit a minute or two to dry. Buh-bye annoying strips and coffee stains.

    Promising review: "Extremely easy to use. Completely effective in making your teeth white without much hassle. I have used many whitening kits, from trays to lights, but this pen is easy to use, which means that I actually use it more! I am a daily tea drinker and this is able to whiten my tea-stained teeth easily. I am 64-years-old and am very interested in keeping my teeth in top shape. You won't be disappointed in this product." —Lynnette Kozer

    Get a two-pack from Amazon for $18.95.

    7. An acne patch because, unfortunately, acne doesn't end once you hit your 20s (or, well, *any* decade). These have a combo of hydrocolloid, tea tree oil, and calendula oil to help draw pus and fluids out of pimples with an open head. 

    Reviewer photo of square acne patch that is filled with pimple discharge
    Reviewer photo of cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "These are the best. I’m 65 years old and still experience frequent breakouts. Pop on one of these and your zit heals in half the time. The package has several different sizes so you can use really small ones for average pimples or on small places like the tip of your nose. It also comes with big ones for those zits that look like a light in the middle of your forehead. They’re practically invisible so you can wear them during the day." —Terry L. Burgess

    Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

    8. Essence's Lash Princess mascara, which is a cult-fave because of its 1) astounding results (like, extensions-level results) and 2) surprisingly cheap price.

    before and after showing the mascara made their light lashes visible and lengthened
    Reviewer showing off their fluffy, full-looking lashes

    Promising review: "I am 68 years old and have been using makeup for 52 of those years. I have tried many mascaras over those years, from inexpensive to very expensive. I cannot say that I have ever been really happy with the results. I had reached the point where I thought that, it does not matter the cost, they are pretty much all the same. This changed my mind. I put on two coats and it made my lashes look so thick. If I did not know better, I would think that I had on false eyelashes. I used baby shampoo, as I always do and I always lather with the baby shampoo twice, to remove the mascara, and it came off easily. I will look no more for a new mascara. I cannot imagine a mascara better than this." —Piaget

    Get it from Amazon for $4.99 (available in brown and black).

    9. SKIN1004 Zombie Pack Face Masks make you (briefly) look like a zombie while it goes to work, tightening your pores and minimizing the appearance of wrinkles. 

    Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skin care regimen. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

    Get a box of eight masks from Amazon for $24.75.

    10. Bio-Oil — it may just become your hypoallergenic, nongreasy, and dermatologist-recommended go-to for lessening the appearance of scars and stretch marks. Or it can also just serve as an amazing body moisturizer.

    Before photo of reviewer's red, slightly raised scar and an after photo of the same scar that is barely visible after using the oil
    reviewer with dark post-partum stretch marks that have lightened dramatically after using bio oil

    This stuff has retinol (it can make you more sensitive to the sun bc it accelerates skin turnover), which means you should be especially vigilant about wearing SPF! 

    Promising review: "Bio-Oil is the BEST skin product on the market. I use it as a twice a day — morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes. I am 71 years old. No one paid me to write this." —Amazon Customer

    Get it from Amazon for $9.95+ (available in two sizes).

    11. An exfoliating scrub mitt helps you part with excess dead skin and particles while you use it a couple of times a month (it's that good so you don't have to use it often!). Reviewers find it super helpful for removing self-tanner, addressing ingrown hairs, and increasing circulation. 

    a reviewer photo of the mitt covered in dead skin
    a reviewers leg covered in rolls of dead skin

    Seraphic Skincare is a small biz. 

    Promising review: "I am 67-years-old and have very dry skin. I always had trouble exfoliating my skin to my satisfaction. The very first time I used it I was disgusted at how much dead skin I was able to remove! My skin felt so soft afterwards! I use the mitt once a week and have less dead skin to remove. I absolutely love this mitt! Wish I had known about it sooner!" —Sweetwriter

    Get it from Amazon for $9.99 (also available in a two-pack).

    12. L’Oreal Paris Elvive 8 Second Wonder Water Lamellar is a super moisturizing in-shower treatment that's so quick, you won't even have time to contemplate anything before ducking your head under the shower stream. Reviewers say it leaves their hair looking shinier and feeling softer and smoother. 

    Reviewer with natural hair that looks voluminous, healthy, and shiny
    reviewer with straight and shiny hair

    Promising review: "I was skeptical because so many products make outlandish claims that sound good but aren't accurate. I am 64 with fine, somewhat thinning, very straight hair that is colored to cover gray. My usual hair routine is shampoo, conditioner, towel dry, then a conditioner/detangler because it's so dry and mats easily. The first time I used this product, I decided to not use any conditioner as a test. I expected to need massive amounts of detangler to be able to get the comb through but to my great surprise, I was able to comb my hair more easily than I usually am with the double conditioner regimen. My hair dried faster than usual, was shiny, and a little more textured (I naturally have none), so I am sold." —anonyme

    Get it from Amazon for $9.47.

    13. CeraVe salicylic acid body wash exfoliates any rough, bumpy skin (minus the microbeads) to leave you feeling smoother and moisturized thanks to moisturizing hyaluronic acid and calming niacinamide. Plus, it's an allergy-tested formula!

    Promising review: "I'm 79 years old and this product has refreshed my skin. Some exfoliating soaps are harsh. This does a great job and does not remove six layers of skin." —Ron Taritas

    Get it from Amazon for $13.99.

    14. Juno & Co.'s Clean 10 Cleansing Balm has only 10 ingredients and REALLY gets makeup off your face in a totally gentle way. A pea-sized amount becomes oil in your hands and just clings to makeup to help remove it. 

    Reviewer holding a jar of cleansing balm
    before/after of reviewer's face removing makeup using the cleansing balm

    Promising review: "What I love about this stuff, in addition to how well it works, is just how lovely it feels on my skin. For once I actually ENJOY washing my face. It’s not a chore but a luxury. This balm slides on so smoothly and just makes my face feel so gooooood! Leaves my 60-year-old skin feeling buttery smooth and soft. I hope they never stop making it." —S. Ferguson

    Get it from Amazon for $14.99

    15. A holy grail Paula's Choice Salicylic Acid Exfoliant that people with sensitive, acne-prone-, redness-prone-, and textured skin swear by. In addition to gently removing dead skin and unclogging pores, it also brightens and evens out your tone, leaving you with a radiant and not-so-red complexion.

    reviewer photo of their red and bumpy cheek before using the solution
    reviewer photo of their soothed cheek after using the solution

    Promising reviews: "I understand why this product receives 5 star reviews. I am in my 60s and use it every day. I have said goodbye to a dull complexion and blackheads on my nose. It's not too harsh for my sensitive skin. It truly is a winner." –Marianne Yeager

    Get it from Amazon for $13+ (available in two sizes).

    16. Nizoral Anti-Dandruff Shampoo contains ketoconazole 1% (an antifungal ingredient) that helps stop the flaky mess, once and for all so you don't have to worry about your beautiful noggin looking like a snow globe. (It sounds fun in theory.)

    before reviewer image of hair and scalp covered in dandruff
    after reviewer image of no dandruff on scalp

    Promising review: "Works great for me! Before buying this, I had tried the usual Head and Shoulders, T-Gel, and everything else. I've had itchy scalp and dry scaly patches since I was a teenager and I'm now 63 years old. I was desperate to find something that would at least help with the itching. There was a definite decrease in the itching within the first couple of shampoos. The scaly patches started going away after a couple of weeks. Now as long as I shampoo with Nizoral once or twice a week, I'm symptom free. I love it!" —T. Pierce

    Get it from Amazon for $15.88 (available in two sizes).

    17. Schick Dermaplaning Razors tackle any peach fuzz or random hairs you'd like to say bye to *and* will help you precisely shape your brows. 

    Reviewer using the tool to dermaplane their face
    reviewer before and after using the razor, with the after free of peach fuzz on the upper lip and underneath the eyebrows

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I am a 65-year-old caucasian woman with sensitive, dry skin prone to broken blood vessels...but blessed with smooth skin...well, blessed and I used sunscreen through the years. Because my skin is delicate, I cannot use exfoliating methods most people use...but I know it is very important for a beautiful complexion. Enter this wonderful product! I YouTubed how to use them and went for it. WOW! My skin is glowing...absorbs my serums much better and I can actually wear powder again. I had given up powder at my age because it had an aging effect. After using this to remove dead skin and peach fuzz, powder accentuates my face once again. I believe this has turned back the clock...my husband has noticed...I feel beautiful and it has not hurt my delicate skin. Try it!" —cat lover 55

    Get a set of three from Amazon for $5.84 (also available in a nine-pack).

    18. LilyAna Naturals Eye Cream's formula helps brighten, firm up, and de-puff your peepers — which is especially great on the morning after you binge-watched season two of The Traitors because I just won't shut up about it. 

    Reviewer before and after showing the cream tightened and brightened their under-eye area
    Different reviewer's progression photo showing their eye bags disappearing over time

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $15.99+ (available in three sizes and a pack of two).

    19. Elta MD tinted sunscreen is oft recommended by dermatologists — even for folks with sensitive skin. Ask about any derm and they'll say the best thing you can do to preventing skin aging signs and they'll tell ya to wear SPF. (Get outta here, UV damage.)

    reviewer wearing the sunscreen showing that it blends in flawlessly under their makeup
    The tan-colored sunscreen on a reviewer's hand

    This formula is not greasy, free of fragrance, noncomedogenic, free of oil, and free of parabens. 

    Promising review: "It feels like you have nothing on! It's the first sunscreen I've worn where I didn't feel like I had to wash my hands after applying. Awesome product, very lightly tinted, looks slightly whitish when first applied but that blends into medium tone or tanned skin if you let it sit for a few minutes. I love it so much! It leaves a very clean feeling on your face and does not make me break out and I have sensitive skin. I'm 62 years old, live in Florida, and have been using it for two months. I will purchase this product again." —M. Moody

    Get it from Amazon for $44.

    20. E.l.f.'s hydrating Power Grip Primer costs you very little but has some truly stunning results thanks to its just-tacky-enough texture that makes your foundation adhere and stay PUT. 

    reviewer makeup over primer
    reviewer holding tube of grip primer

    E.l.f. is cruelty-free! ❤️

    Promising reviews: "I love this primer! As a 60+ year old, my skin needs and responses to products has changed. I dab a bit of this on my eyelids, and my shadow stays put on all day. I also gently dab on my face to hold my makeup. I compared it with the Thank Me Later Elizabeth Mott eyelid primer, and this outperformed on me. Two thumbs up for effectiveness and a great price." —michele medina

    Get it from Amazon for $10 (available in two versions).

    21. Glossier skin tint is a breathable, lightweight option to help even out your complexion without sinking into wrinkles, creases, and enlarged pores. If you're not into full coverage and want a dewy look, this is worth a try. 

    Asian model with beautiful glowing skin
    Dark skin model applying the product and you can see how perfectly it blends into the skin
    Glossier

    Promising review: "60 is the new 30! Like others have written, I was skeptical about trying sight unseen makeup. But I kept coming back to Glossier saying to myself 'Could this be as good as everyone says?' I finally ordered a few items including the skin tint. When first putting it on, you think it does nothing but add moisture and shine. But a few minutes later, you have this lovely better than bare finish to your face that is a great base for what ever else you want to apply. In places I’ve wanted a bit more coverage I put the face tint on first and let it dry a bit before blending. Like others have said, it does not cover up anything, it just makes you look like you, but better. And most importantly, it does not leave anything in lines or on dry skin. In fact I believe it helps alleviate dry skin. Not sure how I will feel in warmer weather, but in the cold, dry east coast, it’s fabulous!" —Missy248

    Get it from Glossier and Sephora for $28 (available in 12 shades).

    22. CND SolarOil Cuticle Oil does your personal beauty counter, cuticles, and skin good. The skin *around* your nails deserves the royal treatment too! it's a mix of sweet almond oil, vitamin E, and jojoba soften the cuticle and strengthen your nails. 

    If you find that brushing or dropping on cuticle oil applies too much, drop some on the back of your hand and use the pads of your fingertips to apply. I just picked up this trick from celeb nail artist Julie K.

    Promising review: "This product has helped transform my dry cracked cuticles and overall nail issues. I now use this religiously twice a day. As an over-60 woman I’ve never had issues until recently for whatever reason. I’ve tried a couple of different brands and just prefer this. Now I have a small one for travel and the larger for everyday use. I keep it parked on my night stand. Seems to help with the ridges also. Seldom do I have any cuticle issues at all now. With COVID I cannot go to the salon as often. Easy to apply. Nice scent that doesn’t overwhelm. Get the big size!" —Madam Bazam

    Get it from Amazon for $9.90+ (available in three sizes). 

    23. Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation offers up medium coverage that stays put on your normal-to-oily skin. 

    a reviewer over 60 wearing the foundation
    another reviewer wearing the foundation and showing off their smooth matte skin

    This has SPF 18 but dermatologists say you need at least SPF 30 to protect your skin — so you're going to need another layer of sunscreen!

    Promising review: "I am in my mid-60s. The good news is that I don't have wrinkles because I have oily skin. The bad news is that I break out because I have oily skin. This foundation is the very best I've used to control the oil! It feels like a liquid powder, goes on smoothly, de-emphasizes large pores and scars, doesn't get shiny (except for my nose, which is impossible to control anyhow), and lasts all day. In fact, even in the pandemic as I've been staying home for the past year, I still wear it because it not only controls the oil but controls the breakouts. And no setting powder required." —Broadway Baby

    Get it from Amazon for $7.49+ (available in a variety of shades).

    24. A Revlon hot air brush dries and styles your hair for a lot less effort than other techniques. Just rough dry a bit and then use the dryer brush to give yourself a blowout that'll make it look like you went to a dry bar. Finagling a round brush in one hand and a blow-dryer in another is HARD.

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    The brush has special vents that allow air to flow so hair dries faster. Plus, it's quicker than using a dryer and then a flat iron or curling iron, which equals less heat damage.

    Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon

    Get it from Amazon for $39.61 (available in 10 colors and five styles).

    25. NYX Butter Gloss delivers rich color *and* shine without feathering or making a big, sticky mess. Which shouldn't be a lot to ask for, but APPARENTLY is?!

    reviewer with dark skin wearing a nude-y pink color
    reviewer wearing a taupe-pink color

    Promising review: "I'm 65 and this was recommended for mature lips. Love it!! Beautiful shade and really gives a great glossy finish." —gr8hnd

    Get it from Amazon for $5.67 (available in a variety of shades).

    26. L’Oréal Paris Makeup True Match Lumi Glotion amps up your natural glow solo, under foundation, or strategically placed as a highlighter. "You're glowing!" is always a great thing to hear. And your chances of being showered with that compliment increase exponentially with this. 

    Promising review: "I use this product under my foundation and it gives a natural luminosity to my complexion. My 60-year-old skin looks wonderful with either this product under my foundation or on top of my foundation on the high points of my face such as cheek bones, brow area, etc. It's a heck of a lot cheaper than Charlotte Tilbury and Hourglass!" —karl w Hill

    Get it from Amazon for $13.98 (available in four shades).

    27. Maybelline New York Brow Tattoo is a temporary solution for lightened brows because filling 'em in to your desired hue every day is tiring. But you've also come across those TikToks of people with purple-tinted micro-bladed brows. (Or maybe you'll see those now that I put it out there for ya.) 

    Progression photo of reviewer before, during, and after application showing it looks natural and darkened their brows while adding fullness and shape
    Reviewer with darker skin showing the application process and how it made their barely visible brows look defined

    Promising review: "Scary to apply the first time but what a happy surprise after I wiped it off! I'm 68 with almost zero brows and have paid $450 for brow tattooing but couldn't get a touchup due to COVID. Much cheaper than $450 and I only reapply every five days or so. Worth trying." —Lompocwoman

    Get it from Amazon for $13.99.

    28. NYX Tinted Eyebrow Mascara easily shapes and tints your eyebrow hairs without leaving them looking crunchy. 

    Before photo of reviewer with light, sparse eyebrows
    The same reviewer after using the gel with eyebrows that are much darker and fuller but still look natural

    Promising review: "I am a 60-something and although my brows aren’t thinning that badly yet, I thought I’d try this out. This stuff is great. It fills in your brows and looks totally natural, not that ‘drawn on’ look at all. Doesn’t rub off either! Am going to purchase for my sister too." —madsmom

    Get it from Amazon for $7.99+ (available in five shades). 

    29. Or NYX Control Freak Eyebrow Gel *clearly* sets your eyebrows in place if you've come up with zilch after searching for a gray/silver brow tint or you simply just don't want the tint!

    Promising review: "I am 65 and my eyebrows are becoming sparse. Besides the challenge of finding an acceptable brow color in silver/gray, I have discovered that my eyebrows have become rather wild. I was hoping this product would keep them in place. It did. It’s colorless so there was no problem there. The product works. That’s all I hope for. Good choice." —MarloJones

    Get it from Amazon for $6.97.

    30. Minimo Glow Lemon Cake Turmeric Skin Brightening Face Scrub is a gentle scrub in case you realize that the skincare isn't really skincare-ing for you right now and could part with some dead skin to help your serums seep in better. 

    Minimo Skin Essentials is a small biz. 

    Promising review: "I used this today and I love it. It made my skin soft and moisturized, and it felt smooth after rinsing. I’m 60-years-old, so taking care of my skin is a must. I will be a returning customer when my finances permit. Thank you. 😊" —MDP

    Get it from Amazon for $28.99.

    31. Maybelline's Cheek Heat Gel-Cream Blush, which reviewers compare to Glossier's cult-fave Cloud Paint. Might as well try out a more budget-friendly formula when you decide to board the lotion-like blush train. 

    BuzzFeed editor holding pink tube of Cheek Heat with it applied to cheeks
    Emma Lord/BuzzFeed

    My BuzzFeed Shopping colleague Emma Lord is a fan (as you can see!). Here's what she has to say: 

    "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable similar item, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!" 

    Promising review: "LOVE this cream blush! Goes on smoothly and looks completely natural and I am in my 60s! WOW! WOW! WOW! I am amazed with this little tube! And the price cannot be beaten! Thank you!!!" —Renee A. Parker

    Get it from Amazon for $5.96+ (available in six shades). 

    32. NYX Creamy Lip Liner keeps your lipstick where you want it, instead of feathering out and going into fine lines around your mouth. (That may look cool as a grungey, haunting runway beauty look. But that isn't what you desire on an errand-filled Wednesday.) 

    close-up of a reviewer wearing a nude-pink shade
    another reviewer wearing a pinky-coral shade

    Promising review: "Love this lipliner. I have fair skin and the shade Peakaboo Neutral is perfect. I am 66-years-old and need help shaping my lips to look even and fuller. It glides on smoothly." —Corinne Barnes

    Get it from Amazon for $4.96+ (available in 11 shades and three-colors).

    33. Olaplex Hair Perfector No 3 transforms damaged hair for a touchable, visible difference when you leave it on for at least 10 minutes because it helps relink broken bonds. There's a reason this stuff sounds familiar. 

    reviewer with graying 3b curls that look springy and hydrated
    reviewer with straight hair that looks free of damage

    Promising review: "Spectacular. There is no other high quality, immediately effective, hair treatment on the market to 'cure' dry, over processed hair. I've tried them all. This Olaplex formula is magic for your hair. Forget all the sexy Madison Avenue advertising that other brands use to sell us products that are better looking in their glamorous packaging but fail miserably to perform on our hair. I'm an Olaplex girl for life. I've just turned 65 (shocking to a fit, high energy Boomer), but thanks to Olaplex, my hair looks 35." —LAURA TEMPLETON

    Get it from Amazon for $30.

    My colleague also swears by this stuff. Check out her Olaplex review here for more deets and some before and afters that'll make you buy this in bulk.

    34. TOUCH IN SOL No Pore Blem Primer helps smooth out pores and fine lines for a smooth foundation application. Prepping your skin with the (v easy) priming step will make your makeup look so much nicer!

    Asian reviewer showing off their poreless-looking makeup
    Reviewer with dark skin with beautiful makeup over the primer

    Promising review: "I won! This primer not only has a pleasant, light, and delicate smell, but it actually works very well too. I have a really oily T-zone and and really dry aging skin everywhere else. Somehow this primer seemed to do whatever my skin needed to keep the makeup in place. I live in a very humid, sub-tropical climate so finding a primer that holds up in nearly 100% humidity is amazing! I had two events to attend two nights in a row and they both lasted too long....hours! My makeup looked as good at the end of the night as it looked when I first put it on and set it that morning. It also made my skin feel so soft. I've been wearing it most of the time without adding any makeup and it really improves the look of my 64-year-old skin. Try it. I think you'll be as pleasantly surprised as I have been." —JanJan

    Get it from Amazon for $11.90.

    35. Coty Airspun Loose Face Powder in case sprays aren't your thing but you need something to keep the sweat off the beautiful masterpiece of your face. Plus! It helps soften the look of fine lines, giving your face a filter-like effect. (I'm in my mid-30s and notice this does that for me.) 

    69-year-old reviewer wearing the powder
    61-year-old reviewer wearing the setting powder

    Promising review: "This is the same powder that my mother and my aunts used in the '50s. It is perfect for taking the shine off after applying sunscreen or moisturizer. And, the scent is light and not overbearing — reminds me of being a kid. (I am 68 now)." —K. Wisdom

    Get it from Amazon for $12.99+ (available in four shades and in two-packs).

    36. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.

    Reviewer with dark under-eye bags
    The same reviewer wearing the concealer, which has brightened the under-eye area

    Promising review: "Best under eye concealer ever. I am 67 years old and have tried them alI. I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued." —Morty

    Get it from Amazon for $8.80+ (available in dozens of shades).

    Check out my colleague's Maybelline Instant Age Rewind Concealer review and learn why it's her favorite.

    37. LONDONTOWN Illuminating Nail Concealer gives you a no-mani mani that you can quickly brush on before an event to mask yellow or stained nails.

    reviewer wearing the pale pink version
    another reviewer wearing the quartz shade, which gives off a pearly sheen

    Promising reviews: "As a 62-year-old woman who gardens, cleans house, etc., I needed something that improved the look of my nails without looking cheap or crappy. This was more than I wanted to spend on nail polish...but totally worth it. Two coats showed NO ridges and looks better than natural without looking fake or cheap. Totally worth it!" —Unbiased Independent Reviewer

    Get it from Amazon for $20 (available in five shades).

    Check out our Londontown Illuminating Nail Concealer review for more deets!

    38. La Pure Waterproof Eyeliner Stamp I'd be remiss if I didn't recommend it to you because practicing a cat-eye flick is HARD — even if you've had more than a decade of practice. You simply stamp the wing, then use the other end of the eyeliner to make it connect to the rest of your eyeliner. 

    reviewer with cat eye liner applied with the stamp
    another reviewer showing off their crisp winged liner

    Promimsing review: "I have never ever been able to apply eyeliner. I am 62 and have slightly hooded eyes. I've never had the patience. This was easy peasy. I used it the first night I got it and received several comments on my makeup! Love it." —Caribare

    Get it from Amazon for $14.98 (available in three sizes).

    39. A scalp massager feels like an in-shower treat (especially if you live for the scalp massage at the salon shampoo bowl). This is gentle enough but still effective at loosening up hair product buildup so whatever conditioner and other styling products you apply have room to work like they're supposed to. I have one in my own shower and use it all the time!

    Side view to show the soft textured bristles
    reviewer showing new hair growth

    This is also made to increase blood flow to your scalp and stimulate hair growth. 

    Promising review: "As I've gotten older (62), my scalp has gotten itchy so I thought I'd give this a try. Used it twice and already feel a difference. It makes my scalp tingle and just feels good. I just scrub with shampoo in my hair for about a minute. It's easy to hold and washes off nicely." —Cindylou

    Get it from Amazon for $6.98+ (available in three colors).

    40. Julep Eyeshadow 101 which sounds like a chic college course, but is really just a creme-to-power waterproof shadow that'll stick to your eyelids all day without fading or creasing. The formula also contains vitamin E and vitamin C. 

    In fact, a few weeks ago, I was chatting with someone who's 60+ and she mentioned how this is one of her go-to products. (Once someone hears you're a shopping/product editor, they tend to spill on their go-tos!)

    Promising review: "This stuff is great!!! I have used very high end eye shadows all my life. I am 60 and let's face it, I no longer have 20-year-old eyelids. They are showing my age and have a few wrinkles. This is why I love this product; it doesn't highlight the wrinkles, it does not crease (do use a primer) and this lasts all day for me. The colors are deep hues and the lighter ones are quite nice. Believe this or not, I ordered seven colors thinking they would not all work and I would be returning some of them, well people...I kept them all ha ha. They go on so easy and smooth, quite creamy. I finally found my holy grail of eye shadow. Try one and see if you like it. For the price they are truly worth it. I recommend them." —Mary

    Get it from Amazon for $16 (available in dozens of shades).

    41. A set of flexible curling rods gives you some great heatless curls because the heated rollers of yore just seem to dry out your hair. With these, you can put these on dry hair with a bit of mousse and then sleep overnight in them. 

    Reviewer wearing the rods
    Same reviewer showing their beautiful, voluminous heatless curls

    Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day. I am 70-years-old." —The Sutherlands

    Get 42 rods from Amazon for $9.95.

    42. Arvazallia Hydrating Argan Oil Hair Mask piles the moisture on hair that's been through it ALL for a visibly shinier difference. (I should know, I've used it before and do TONS of heat styling.) 

    Arvazallia is a small biz!

    Promising review: "After 60 years of frizzy hair, I found this product and am thrilled!! No more frizz!!!" —Jessie Toxx

    Get it from Amazon for $12.95.

    43. Rimmel Stay Matte Setting Spray does what it says — sets and keeps your face looking matte all day. Oh and it dries quickly, which is great news because you don't have the extra time. 

    Reviewer wearing the setting spray showing their makeup does not look oily at all
    A reviewer with darker skin wearing the setting spray and showing that their makeup is beautifully matte

    Promising review: "I am 63-years-old and still stuck with teenage oily skin. I can wash my face and use astringent and oil-absorbing powder and within a couple of hours, my face is oily again. I tried Mary Kay Oil Mattifier and that worked but it was expensive. This product was a third of the cost and worked just as well. It holds the oil at bay for hours. In fact this is the only product I now use on my face other than a dusting of my favorite oil-absorbing face powder and I'm ready to go." —SpaceMom125

    Get it from Amazon for $5.97.

    44. Lavinso Foot Peel Mask has some grossly satisfying results to take off years of calluses, and wear and tear on your feet. The most work you have to do is wearing the booties for an hour, rinsing your feet, and patiently waiting for your feet to peel like a snake. 

    a reviewer's peeling feet a few days after using the foot mask
    the same reviewer's feet looking very smooth

    Lavinso is a small biz!

    Promising review: "At first I was skeptical but I brought it for my daughter and myself. It's so simple. I am 62-years-old and was amazed to see in three days my feet were peeling. (I had 62 years' worth of dead skin.) It took about two days to stop peeling, I didn't know I had that much dead skin. Now my feet are so smooth and feel like a soft baby's butt. Don't worry everyone, It DOES NOT peel until you get raw skin like you do when you shave your feet. Absolutely astonished and I bought another two boxes for my daughter and myself. Must buy, LOVE LOVE LOVE this product." —Trisha

    Get it from Amazon for $15.95 (available in four styles).

    45. MakeUp Eraser washcloth to easily take off a full face of makeup with mere water. Then if you flip it to the other side you can use it to exfoliate your skin! I personally have a rotation of about five of these babies. 

    BuzzFeed writer removing their makeup with the cloth
    Taylor Miller/BuzzFeed

    Promising review: "I'm impressed. The Makeup Eraser removes my makeup easily and completely. I wear waterproof mascara, water-resistant foundation, and fairly heavy eyeshadow and brow powder. I was tired of using up cotton pads and remover liquid to get my makeup off at the end of the day — it was time-consuming, expensive, and not always effective. This cloth and some warm water solves the problem. I'm 60-years-old and I try not to subject my skin to undue pulling and stretching. The Makeup Eraser requires only a gentle circular motion, and maybe a little extra wiping right at the eyelash edge. My face comes out makeup free and gently exfoliated, ready for moisturizer. What a great product!" —A. Hawley

    Get it from Amazon for $20 (available in seven colors).

    Read my colleague's MakeUp Eraser review as well as our deep dive into the best makeup remover (the MakeUp Eraser won as our mid-price pick).

    46. Color Wow Dream Coat Supernatural Spray gives you a waterproof coat to stave off frizz and give you a glass-like sheen thanks to its anti-humidity powers for 72 hours (or two to three shampoos). Even in the nastiest of weather. 

    reviewer with shiny-looking frizz-free hair
    another reviewer with soft-looking frizz-free hair

    Promising review: "I’ve never before reviewed a product online but Dream Coat is too impressive to ignore! I have very thick, coarse, difficult-to-tame hair and have never found a product like this in all my 61 years of life! It has left my hair manageable, soft, and silky. It’s oblivious to my Southern humidity as well! I’m able to style my hair with a straightener with ease now. Prior to Dream Coat my thick hair didn’t respond to the straightener very well. It’s a bonus that the spray is fragrance free, non-sticky, and acts as a heat protectant! Best product on the market!" —Cathy D. Tutten

    Get it from Amazon for $12+ (available in two sizes).

    47. fungal nail renewal formula in case you've been side-eyeing your unpolished toes since you finally got around to watching The Last of Us and googled to find out more about funguses, thus realizing that ophiocordyceps unilateralis is a real thing that (thankfully!) doesn't infect humans. ANYWAY, let's get that nail fungus looked after!

    Promising review: “I'm 70 and have had creepy toenails for over 50 years. Doctors have given me anti-fungal meds so strong that I had to have my liver checked. No help. This topical cleared 90% in a couple of months and I'm planning to keep using it and to wear toeless sandals to my funeral!" —No Nickname

    Get it from Amazon for $16.03

    48. Finishing Touch Flawless Legs is a rechargeable hair trimmer with an LED light so you can really see what you're doing. It gets your legs silky smooth without soap or water. Reviewers who often deal with shaving irritation and razor bumps especially sing its praises. 

    Promising review: "I am so happy with this shaver! I'm 62 and I have fibromyalgia. Most days it's to hard to shave in the shower. My husband bought me this. No it doesn't shave quite as close as a razor but probably would come close if used every day. I have and love several of the Finishing Touch Flawless products." —Smurray

    Get it from Amazon for $40

    49. Carpe Antiperspirant Hand Lotion, a non-greasy (but not too-drying!) formula for anyone who suffers from constantly sweaty hands. It's recommended by dermatologists and the reviews are FULL of believers.

    a model applying the lotion on their hands
    Amazon

    Promising review: "I've suffered the severe sweaty hands all my life. Since the first grade, I've learnt to carry a stack of handkerchiefs to combat my hand wetness. I've tried any products available on the market, including the prescription, but there was no success until now...I'm 67-years-old now. This Carpe product is life-saving. The only product so far that gives me the relief. I don't write the review often. This is the second time in my life I've written a review. I wish more doctors knew about this product in order to advise their patients to try." —Amazon Customer

    Get it from Amazon for $19.95 (available in two scents and in multipacks).

    50. Eight Saints Skincare Cloud Whip is a fragrance-free vitamin C moisturizer made to minimize the look of fine lines, wrinkles, and sun spots, but reviewers also praise its ability to keep feeling soft and smooth. 

    reviewer photo holding the Eight Saints Cloud Whip C Cream
    image of reviewer with a splotch of cloud whip on their face

    Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.

    Promising review: "The scent of this moisturizer is so refreshing! The moisturizing properties are really good; I will put this on and the smoothness lasts a full day. The product texture is smooth and very soothing to my skin. i am 60+ years old and sometimes have sensitive skin. This does not negatively impact my sensitivity at all." —Margaret M.

    Get it from Eight Saints on Amazon for $33.

    The reviews for this post have been edited for length and clarity.