1. Elizavecca's Cer-100 Collagen Coating Hair Protein Treatment will run you just $7 bucks and reviewers claim it delivers results just as impressive as another brand that may or may not rhyme with ~PolaFlex.~
Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a compare for Olaplex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat-damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson
Get it from Amazon for $7.48.
BuzzFeed contributor Bek O' Connell has this and loves it! Check out her full Elizavecca Protein Hair Treatment review for more info.
2. COSRX's Snail Mucin Repairing Essence addresses dullness and dehydration with — yes 😌 — 96% snail sludge that's harvested in a *100%* ethical and environmentally friendly way. Thanks for sharing the goods, friends! 🐌
Promising review: "So I have been using this for a month and I have to say — AMAZING. It really has helped my dark spots, which are also tied to my hormones. So the fact that it lightens them and keeps them from getting dark again during my period is a testament to the power of this stuff. Plus, this stuff just keeps going!! One pump is enough for my face, or two for my face and neck. Because of this it will last! It works amazingly well and considering how much you get, this is an amazing product. I highly recommend it." —JH
Get it from Amazon for $25.
3. Essence's Lash Princess Mascara gives you a falsies-level look for less than 5 bucks. It seems questionable, I know, but for confirmation you need only to look at the 224,000+ 5-star reviews!!
BuzzFeed editor Kayla Boyd tried this out and raves:
"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Miller
Get it from Amazon for $4.99.
For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!
4. Lee Beauty's Callus Remover eliminates the hard skin on your hooves (ahem, :::clears throat::: feet) if you're too terrified to face the glorified cheese grater at your local salon.
Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super dry thick callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those used tubs at the nail salon anymore." —Key2Del
Get it from Amazon for $13.99.
5. LilyAna Naturals' Eye Cream targets dark circles and puffiness so everyone in the office will assume you got a full eight hours of sleep and definitely didn't stay up until 3 a.m. scrolling TikTok...
Promising review: "I LOVE THIS! I spent every weekend for about a month going to Ulta buying high-end face moisturizers and eye creams and then returning them because my dry skin had gotten soooooo bad on my face and especially under my eyes and nothing was helping! I am someone with super dry skin.....My eyes are still a little drier than I would like but this has helped tremendously and more than any other product. I was about to give up on even wearing concealer because it was looking so dry and crepey but my concealer is looking good again since I've been using this for a few weeks! I am also noticing a small change in my fine lines. Like others I started using this as a face cream as well and I could not live without this product! It is the most hydrating product for my face and eyes I have found and I have tried a lot!" —Amazon Customer
Get it from Amazon for $14.99+ (available in four sizes).
6. TruSkin Vitamin C Serum wards off wrinkles, evens out dark spots, and helps brighten your overall complexion with a 🍃 plant-based 🍃 blend of ingredients including hyaluronic acid, vitamin E, witch hazel, and jojoba oil. And don't let the tiny bottle fool you — it'll be around for the long haul.
Promising reviews: "My search for an amazing serum is finally over. I just purchased my third bottle and I am hooked! My skin looks flawless and I have been getting so many compliments about how great I look. My skin glows as if I just walked out of a spa treatment. A little goes along way, the bottle usually last me about 3.5 months. I use it every morning and every night. Thank you for his amazing product!" —jaime handley
Get if from Amazon for $21.97+ (available in two sizes).
7. Mighty Patch Hydrocolloid Spot Treatments speedily pull the pus out of your most worrisome whiteheads. (Sorry that was a gross sentence, but it is what it is 🤷♀️) Before you head to bed, just slap the dots right on any zits and they'll work their magic overnight.
Promising review: "I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were Shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick." — Adg
Get a pack of 36 from Amazon for $12.99.
8. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant helps scrub away dead skin cells leaving behind clear pores and a bright complexion. Apply it morning and night (after your cleanser and toner) and it'll leave ya lookin' as radiant as Ben Affleck when caught by the paps holding a whole tray of Dunkin' iced coffees.
Promising review: "I have acne-prone skin that is combo-to-oily with large pores, and this stuff has truly been a life saver! Like this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go... your skin will thank you." —Philena
Get it from Amazon for $13+ (available in two sizes or as a pack of two with one travel-size bottle and one full-size bottle).
9. First Aid Beauty's KP Bump Eraser Body Scrub gets rid of pesky "chicken skin" — AKA those tiny bumps clinically known as keratosis pilaris — with glycolic and lactic acids as well as pumice buffing beads. After a good scrub down, the results will make you feel like you got a legitimate chemical peel!
Promising review: "I have had KP (Keratosis Pilaris) for many years. It got worse when I got pregnant and I tried everything to get it to go away. I even went to my doctors and the things they suggested didn't do a thing. I have been using this KP scrub for over 2 years and it doesn't fully take it away, obviously, BUT it does help with redness, minimizing pores, and making MOST of it disappear. This stuff is the only saving grace for my chicken skin which I'm very self conscious about!" —Maddison Wal
Get it from Amazon for $12+ (available in four sizes).
10. Bio-Oil is sure to come in clutch for anyone who spent their teen years picking and prodding at pimples (🙋♀️). If you were left with acne scars and skin damage as a result, it'll swoop in and encourage new collagen production and help with elasticity.
Check out a reviewer's before-and-after TikTok here!
Promising review: "I swear by this product. Very effective on discolored skin due to scarring. I had shingles on my face brought about by stress because we were moving. It ravaged the lower right side of my face, and I was pretty sure it was going to leave terrible scarring. I bought this and started applying it when I started scabbing and still haven't stopped using it until now. I had my shingles in April, and it's August now. Check the 'before' and 'after' pics (above). It works." —twitch
Get it from Amazon for $11.12+ (available in two sizes).
11. NYX's Pore Filler Targeted Stick acts like an IRL filter as it blurs pores and fine lines and leaves you with a smooth complexion.
Check out the TikTok here!
Promising review: "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference to my skin consistency is astounding. My skin looks so smooth when I use this product. In the photo I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." —Jenny Penny
Get it from Amazon for $8.50.
12. Finishing Touch's nick-free Flawless Hair Remover keeps ya smooth as a dolphin without any additional need for shaving, waxing, or epilating. Reviewers who are used to razor burn and ingrown hairs say it's a lifesaver.
Promising review: "I love love love this shaver. It works great. Easy to use. Its design is a comfortable fit in my hand. The side grips allow no slipping. The more I use it the smoother my legs are. I have coarse hair and trouble with razor burn and ingrown hairs. This unit feels like an exfoliant treatment each time I use it. Really great. No irritation. I highly recommend it." —Amazon Customer
Get it from Amazon for $39.98.
13. Perfect Image's Glycolic Acid 30% Gel Peel removes dull, uneven layers of epidermal skin and stimulates cellular activity to reveal a softer, healthier complexion underneath. The professional-strength formula — which is boosted with retinol and green tea — also allows your skin to better absorb future products.
Promising review: "This stuff is absolutely incredible. In January of 2017 I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted and you'll see how happy I am with my progress (after photo on the right taken June 2017.) I've used this peel once a week and have had incredible results. Previously I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months I achieved better results than I got at a dermatologist's office." —Meredith
Get it from Amazon for $29.95.
14. RevAir's Reverse-Air Dryer is an investment — no doubt — but the results speak for themselves. No matter the length, porosity, or type of hair (naturally curly, coily, frizzy, textured, dense, or coarse) you have, this baller device can help dry and stretch your 'do if you're looking for a protective hairstyle or even replace your straightener.
Promising review: "I am amazed at the results of my hair after using my RevAir. I have always had the worst shrinkage and couldn't find a way to stretch out my hair when I did a twist. This is revolutionary; not only did it stretch my hair but my twist-out was popping!" —Marquet S.
Get it from RevAir for $399.
And check it out on TikTok by here!
15. Spot My UV's SPF-detecting stickers give you a heads up when it's time to reapply sunscreen if that's something you are ~famously~ bad at doing.
The waterproof patches last 12 hours or through six applications of sunscreen — whichever comes first. When purple, it's time to reapply and when clear, you're good to go!
Promising review: "As a person some call a day walker, I am in LOVE with the concept of these — I cannot tell you how many times I asked myself the question 'should I put on more sunscreen?' when it's too late... and I'm as red as a lobster. When I read the description, I just had to buy them. Big fan of the packaging and portability, really ingenious idea. According to the Skin Cancer Foundation, yearly there are 5.4+ million cases of skin cancer are treated in more than 3.3 million people... and it's time to start being better. They just arrived in the mail and my wife and I immediately put one on and lathered up with sunscreen and are sitting in the front yard — putting them to the test! Here is to a happier, healthier, future ahead!" —CopperStad
Get them from Amazon for $25.99+ (available in packs of 16 and 48).
16. K-Beauty brand The Saem's Iceland Hydrating Eye Stick improves under eye elasticity and keeps bags at bay so no one will be the wiser if you nostalgia-binged The Angry Beavers (my fellow '90s babies — it's on Amazon Prime!!!) into the wee hours of the morning. Plus, it comes in a cutesy polar bear container and, I mean, that's enough to sell me.
How does this cute lil' guy work, you may be asking? It's filled with active marine ingredients like Icelandic moss, xylitol, niacinamide, and adenosine — that's how!
Promising review: "I love this so much! It's super hydrating and feels really nice under the eyes. Recently my eyes have been super puffy due to allergies and this has been helping. I would recommend putting it in the fridge before you use it so it's extra cooling. I think that this product is comparable to if not better than Milk Makeup's Cooling Water Gel Stick (which I have also tried)." —Amazon Customer
Get it from Amazon for $9.99.
17. Burt's Bees Natural After Sun Soother is a must if you're prone to burns even when it's only 60 degrees and cloudy out. The aloe- and coconut oil-infused formula soothes and moisturizes to calm inflamed skin so it *doesn't* feel like your epidermis is being ripped off every time you change your top.
18. La Roche-Posay Cicaplast Baume B5 Balm nourishes rough, dry, and irritated skin with tiger grass — a medicinal plant that aids with cell growth. And if you have sensitive skin, I have extra good news. This formula is *so* gentle, it can be used on babies as young as 1 week old!
Promising review: "This stuff is AMAZING. Slap a small amount on at the end of your skin routine and automatically have hydrated skin ALL DAY. My skin used to be super dry, cracked, and really red constantly, but after I got this…it all went away. It’s liquid gold. Do your skin a favor and get it!! The tube lasts me a solid four months, so it's definitely worth it." —Marisa
Get it from Amazon for $15.99+ (available in two sizes).
19. Radha Beauty Rosehip Oil addresses all sorts of skin concerns (think: blemishes, fine lines, age spots, and scarring) thanks to its natural vitamin-, antioxidant-, and essential fatty acid-filled formula. If you're trying to combat more than one issue and want to keep your routine simple, try this baby out!
Promising review: "My new holy grail! I have super sensitive, acne-prone skin in a very dry climate. This stuff is seriously so amazing. I use it from my face to my toes. It has completely eradicated any dry skin I had and makes me glow. I’ve gotten so many compliments on my skin since I’ve started using it, even my boyfriend noticed! I love it after chemical peels, too. It gets rid of peeling and dry patches as well as soothing any redness. It’s a decent-sized bottle for what you pay!" —Brynnieb09
Get it from Amazon for $14.95.
20. Elizabeth Mott's Thank Me Later Eye Primer guarantees that the next time you spend a whole afternoon nailing a Mikayla Nogueira look, it won't immediately melt off your face the second you step foot outdoors.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — Mac, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
21. CND's SolarOil Nail & Cuticle Care hydrates dry skin and strengthens your nails so you can work on growing them out, if that's something you've always dreamt of doing!
Check it out in action on TikTok here!
Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90+ (available in four sizes).
22. Bestland's Finishing Stick looks like a mascara wand, but it's actually for the hairs on your head! If flyaways are something that bug you, give your hairline a good swipe and watch them be tamed without a fight.
Or if you have textured hair, a 24-hour edge tamer (but reminder: No one has to lay their edges — it's a personal choice!).
Promising review: "Seriously, how on earth does this work?? I have tried everything to get my baby hairs that never really grew back from chemo to lay down and nothing worked. This product works. I mean, it WORKS. So, in the picture I uploaded, the hair that is sticking up on the left side of my head (right side on the picture) is what I am talking about. You can see that there's a good bit of it and that it basically just stood almost straight out. Not anymore. Not with this finishing stick. And it doesn't make your hair crunchy or shiny, either. Y'all, I'm serious! This product is simply amazing." —Liesl McQuillan
Get it from Amazon for $6.29+ (available in packs of one or two).
23. Garnier Fructis' Sleek & Shine Intensely Smooth Leave-In Conditioning Cream keeps your hair smooth and frizz free for up to three days thanks to a formula rich in argan oil. That way, you don't have to worry about washing, drying, and styling every day of the week.
Psst! You can use this on DRY hair *and* would you just look at that price!
Promising review: "I'm very impressed with this product! I have badly damaged hair like a bird's nest due to frequent hair coloring, Japanese perm, and hot tools for styling. I was at first reluctant to buy this since it was so cheap and I normally use expensive salon brands. Since I've been using so many products and it didn't take away the tangle or frizz very well, I decided to purchase this product based on its high reviews. I am so glad I did! It got rid of my tangles and made my hair very soft and smooth. Just because it's cheap doesn't mean it won't work as well. In this case it worked spectacularly! I am also impressed with the smell. I am very allergic to perfume and this has a very light, fruity smell that didn't cause me to sneeze." —honeydew
Get it from Amazon for $4.97+ (also available in packs of two or three).
24. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.
Promising review: "Best coverage for under-eye bags and dark circles! I have used a lot of expensive eye products in the past and this has them all beat. I have light- to medium-olive complexion and was perplexed as to what color to choose. I went with the Brightener and it was a perfect match. My daughter is darker olive and it also looks good on her. Looks and feels great and can't beat the price." —Ana R.
Get it from Amazon for $10.99+ (available in 18 shades).
Want more? Check out a BuzzFeeder's full review of Maybelline's Instant Age Rewind Concealer.
25. Reecho's Clip-In Hair Extensions add instant volume to any do. No more burning yourself on a curling iron or leaving the house only to question if you turned off said curling iron 30 minutes later!
Promising review: "This was the best nine dollars I've spent in a long time! The color is a perfect match to my hair. The hair is very long — I cut at least 12 inches off. It stays in place very well. This is a fun addition to my going out look." —SBonert
Get them from Amazon for $9.99+ (available in six lengths and 40+ colors).
Find out more in my colleague's Reecho hair extensions deep dive!
26. Sky Organics' Castor Oil is loaded with fatty acids that nourish and hydrate your scalp thus encouraging healthy hair growth. For the best results, use it as a hair mask for ~45 minutes to an hour.
The formula can be used on your eyebrows and eyelashes, too! Apply one to two drops to a cotton swab and then gently brush through your hair to condition and nourish.
Promising review: "I doubted it at first but I was desperate to get my hair back so I just wanted to give it a try. IT ABSOLUTELY WORKED after two months. I had a completely bald spot on my head, like no hair at all. After two months there is baby hair coming out and filling that spot up. I believe after two more months that spot will look completely full and back normal !!!! Update: bought this June 20, 2020, and now it’s April 18, 2021, my bald spot is completely grown and full of hair. Applied twice a week and left it overnight. I am so happy now!" —Phoebe Lam
Get it from Amazon for $13.95.
27. Vivienne Sabó's Cabaret Première Mascara both lengthens lashes *and* lifts them so you can toss your time-consuming curler and falsies in the trash.
Promising review: "I never write reviews for things but this mascara was just so great I felt like I had to! I love lashes and my friends are used to me wearing thick coats of mascara at all times. Despite this, I got complimented on my lashes basically every time I wore this mascara this week. Multiple people even asked if I had extensions! This mascara isn't clumpy at all and makes your lashes look super long and defined without sticking them together. I've never had any problems with flaking and although it isn't waterproof, I've definitely used eyedrops, shed a tear, and gotten stuck in rain without them smudging or running down my face. All in all, this is my new holy grail mascara, and I'm thrilled!" —Sophie Johnson
Get it from Amazon for $13.95+ (available in brown and black).
28. Dr. Jart+'s Cicapair Tiger Grass Color Correcting Treatment is an A+ option if you're done dealing with 24/7 redness. The green-to-beige color-correcting treatment not only evens out skin tone, but also protects against UV damage and environmental aggressors so you can go about your day without thinking *too* much about your skin sucking up smog.
Promising review: "I’m not a fan of foundation or heavy layering of makeup. I’ve done color correcting creams here and there, but still had to pile on makeup on top, which I hate. This is my holy grail! My go-to, everyday! It gives me the glow I need and calms the redness in the most random parts of my face. Make sure you’ve 'warmed up' this cream before putting it on your face. It works wonders for me. I’ll always buy this. For more SPF protection, I add some underneath this cream" —GLKS
And here's more from BuzzFeed Shopping's Deputy Editorial Director Elizabeth Lilly:
"I use this every single day. Seriously, the color-cancelling prowess is impressive. Also it took me nearly a year to go through the full-size jar. So if the price has you feeling iffy, you can try out a travel version. Seriously, I'm forever indebted to this stuff."
Get it from Sephora for $21+ (available in two sizes: get the full-size here).
29. And, if you have any *sick* ink, Mad Rabbit's Tattoo Balm ensures it looks as good as the day you committed it to your skin forever. The fatty acid- and antioxidant-rich formula prevents fading and fends off environmental stressors so you never regret spending $500 on a design that dehydration + too much time in the sun turned into a discolored blob. 😕
Promising review: "This is by far the best tattoo balm or lotion I have used in the last 30 years of getting tattooed. Speeds the healing process and works great after that to keep colors vivid. To those who gave negative reviews about the smell — they probably didn’t know what frankincense smelled like. I happen to like it, but it also comes in other scents. That is a personal preference and the fact is this stuff is great for your skin and worth your investment." —joseph hart
Get it from Amazon for $17.99 (available in two scents).