We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    Just 54 Beauty Products With *Thousands* Of 5-Star Reviews

    And in many cases, tens of thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews.

    1. Elizavecca's Collagen Coating Hair Protein Treatment works just like a hair mask to repair your locks in five minutes flat. The Ceramide 3- and collagen-packed formula repairs all types of hair, whether you've got over-processed tresses or 4c hair that's susceptible to dryness. Reviewers even say the $9 product is comparable to Olaplex No. 3!

    before and after of a reviewer with frizzy and then sleek hair
    the bottle of protein treatment
    www.amazon.com, Bek O'Connell / BuzzFeed

    Promising review: "I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time, and I absolutely love the way my hair feels afterward. So amazingly soft. I use it in the shower and usually wash my hair and then towel dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs, and then rinse it out and comb through with a wide-tooth comb. I allow my hair to air dry, and bam, amazing hair. This will forever be part of my hair routine now." —m. damocles

    Get it from Amazon for $6.65.

    Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."

    2. COSRX's Snail Mucin Repairing Essence addresses dullness and dehydration with — yes 😌 — 96% snail sludge that's harvested in a *100%* ethical and environmentally friendly way. Thanks for sharing the goods, friends! 🐌  

    a reviewer's before and after showing a significant reduction in acne and dark spots
    the snail mucin essence

    Here's what BuzzFeed shopping writer Emma Lord has to say: 

    "I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"

    Promising review: "You guysssss! I am obsessed. The first day I got the product, I applied it twice that day. It was addicting. That whole week, I consistently applied this product — and I can tell a difference in my skin. Fast forward to two weeks later, I am out of town and it was the first product I packed. My skin is glowing, soft, and appears regenerated — I cannot explain. I am in love with the results of this product. I am not exaggerating, it is worth the purchase! I feel bad for those who have not had similar experiences." —A.H.

    Get it from Amazon for $17+ (available in two sizes).

    3. Lee Beauty Professional's Liquid Callus Remover eliminates the hard skin on your hooves (ahem, :::clears throat::: feet) if you're too terrified to face the glorified cheese grater at your local salon. 

    Promising review: "BEST THING I'VE EVER BOUGHT. I’ve spent so much money on foot creams, lotions, and foot scrubbers over the years. Like for legit 10 years now I’ve had cracked heels. My feet are always dry and my heels get so bad that they crack and bleed. After reading all the reviews... even the scary ones that made me almost not want to buy it... I thought I’d give it a chance. I followed the directions exactly, and used gloves along with only leaving the gel on for no more than 5 minutes. They look like brand new feet!! The kind of feet I thought I’d never have! So, I’m incredibly impressed and so excited!" —Heather Nelson

    Get it from Amazon for $14.99.

    4. Seraphic Skincare's Korean Exfoliating Mitt scrubs away dead skin leaving you ready for a biggggg night in of applying your fake tanner. And if that's not your thing — no worries — it also helps unclog pores, prevent ingrown hairs, and eliminate bumps caused by keratosis pilaris. 

    a reviewer photo of the mitt covered in dead skin
    a reviewers leg covered in rolls of dead skin

    Promising review: "THIS WORKS!!!! I cannot BELIEVE the amount of dead skin that this thing removed. I was absolutely horrified! 😱😱😱😱. This will be a staple in my regimen until the end of time. Once a week I will be exfoliating. My skin feels noticeably better since using these gloves. 🧤 I am going to order another pair right now!! Love them!!" —Trinity03

    Get it from Amazon for $9.99+ (available individually or as a pair).

    5. I Dew Care's "Tap Secret" Mattifying Powder Shampoo eliminates grease at your roots and keeps your scalp nice and healthy with antioxidant-rich black ginseng and nourishing biotin. 

    a model applying the powder to their roots
    the powder container and poof applicator
    Amazon

    The powder-based dry shampoo works just like spray formulas — apply to the area you're looking to refresh and then shake out excess powder with your fingertips or a brush. 

    Promising review: "Soooooo I was very skeptical about the product because all the photos I saw were people with finer hair so I wasn’t too sure it was gonna work for me, a woman of color, but let me tell you this works! I just got my hair done two days ago and I made a mistake putting something in it and it made it kind of greasy so I said "there has to be a solution for this" and I found this product. I just put it on and the results were great. This is definitely going to save me whenever this happens — especially btw washes." —jacqueline

    Get it from Amazon for $18

    6. Lovoir's Winged Eyeliner Stamp was made for those who LOVE the look of winged liner, but can't help but shake like a leaf when attempting to paint them on. Now, you can stamp 'em on and call it a day.

    Reviewer gif showing how to apply Eyeliner Stamp
    Reviewer photo showing results of using Eyeliner Stamp
    Maitland Quitmeyer / BuzzFeed

    Promising review: "I just want to make my morning routine as easy as possible. I love winged liner but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10mm and now i’ll have to try the 12mm!" —Julie B

    Get it from Amazon for $14.98 (available in three sizes).

    Check out this TikTok by @kingaborysiewicz!

    7. Mighty Patch Hydrocolloid Spot Treatments speedily pull the pus out of your most worrisome whiteheads. (Sorry that was a gross sentence, but it is what it is 🤷‍♀️) Before you head to bed, just slap the dots right on any zits and they'll work their magic overnight.

    The red and white box which comes with 36 patches
    A reviewer's before and after photo which shows how the patch has drawn pus out of a pimple

    Promising review: "I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were Shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick." —Adg

    Get a pack of 36 from Amazon for $11.97.

    8. K-Beauty brand The Saem's Iceland Hydrating Eye Stick improves under eye elasticity and keeps bags at bay so no one will be the wiser if you nostalgia-binged The Angry Beavers (my fellow '90s babies — it's on Amazon Prime!!!) into the wee hours of the morning. Plus, it comes in a cutesy polar bear container and, I mean, that's enough to sell me. 

    the polar bear-shaped product
    a reviewer's before and after showing how the stick has decreased under eye bags and puffiness

    How does this cute lil' guy work, you may be asking? It's filled with active marine ingredients like Icelandic moss, xylitol, niacinamide, and adenosine — that's how!

    Promising review: "A staple in my beauty regimen! I use this every single morning after washing my face to help de-puff the bags under my eyes. Works almost instantly. Doesn’t have a strong scent. I love that you don’t have to keep it in the fridge/freezer to get that cooling effect, as it already glides on cool to the touch. It applies smooth and doesn’t have a strong scent. I will be reordering as soon as I am out. 100% recommend." —Gina B.

    Get it from Amazon for $9.99 (also available in a collagen formula). 

    9. Essence's Lash Princess Mascara gives you a falsies-level look for less than 5 bucks. It seems questionable, I know, but for confirmation you need only to look at the 244,000+ 5-star reviews!!

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed editor Kayla Boyd tried this out and raves: 

    "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

    10. SKIN1004's Zombie Face Masks employ albumin (an ingredient extracted from egg whites) and aloe vera extract to visibly hydrate, lift, and brighten your complexion in just 15 minutes. Just FYI: Reviews say the tightening effect can be startling, but the results are worth it!

    Promising review: "I've had my eye on these for A WHILE. It seems to be a possible comp for the viral Hanacure masks. It’s a two-step wash-off mask. The smell is a bit reminiscent of household cleaner, which I don't love but it doesn't cause any skin irritation. As it dries, it shrinks a lot. But it's no more uncomfortable than a standard clay mask. It washes off easily with water. My skin has a lovely glow and brightness after." —rookery

    Get a box of eight masks from Amazon for $25 (also available in multipacks).

    11. LilyAna Naturals' Eye Cream targets dark circles and puffiness so everyone in the office will assume you got a full eight hours of sleep and definitely didn't stay up until 3 a.m. scrolling TikTok...

    bottle of eye cream
    a reviewer's before and afters showing significantly less puffiness under their eye

    Promising review: "I LOVE THIS! I spent every weekend for about a month going to Ulta buying high-end face moisturizers and eye creams and then returning them because my dry skin had gotten soooooo bad on my face and especially under my eyes and nothing was helping! I am someone with super dry skin.....My eyes are still a little drier than I would like but this has helped tremendously and more than any other product. I was about to give up on even wearing concealer because it was looking so dry and crepey but my concealer is looking good again since I've been using this for a few weeks! I am also noticing a small change in my fine lines. Like others I started using this as a face cream as well and I could not live without this product! It is the most hydrating product for my face and eyes I have found and I have tried a lot!" —Amazon Customer

    Get it from Amazon for $15.99+ (available in three sizes).

    12. Juno & Co's. Clean 10 Cleansing Balm combines the powers of pearl barley and vitamin E to brighten skin, reduce hyperpigmentation, refine texture, and remove impurities (or, say, 10 layers of mascara). 

    photo of Juno & Co. cleansing balm
    reviewer photo of showing clean skin and lashes

    Check out more viral TikTok beauty products that actually work!

    Promising review: "Loved this balm. After cleansing my skin, my face is absolutely glowing. I will be buying this again!" —BritniUsa60

    Get it from Amazon for $14.99

    13. Bio-Oil is sure to come in clutch for anyone who spent their teen years picking and prodding at pimples. If you were left with acne scars and skin damage as a result, it'll swoop in and encourage new collagen production and help with elasticity. 

    reviewer holding bottle of bio oil
    reviewer's before and after showing skin irritation and then clear skin

    Take it from BuzzFeed shopping writer Emma Lord

    "FWIW re: scars, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."

    Promising review: "I used to work at Sephora AND a Nordstrom beauty counter for 5+ years and hands down, this is the best facial oil I’ve used. I have DRY skin, so I use it to hydrate and give a dewy glow. Goes great under makeup, and makes my skin look so healthy." —Amazon Customer

    Get it from Amazon for $9.95+ (available in two sizes). 

    14. L'Oreal's 8 Second Wonder Water visibly moisturizes hair so you can whip your 'do around just like a Jennifer (your choice of Anniston/Garner/Lopez) in a hair commercial. 

    a reviewer's long curly hair
    the bottle of wonder water

    Promising review: "I have 3c hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have completely different hair textures. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol. I have never in my 22 years felt my hair like this! I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $9.59.

    15. TruSkin Vitamin C Serum wards off wrinkles, evens out dark spots, and helps brighten your overall complexion with a 🍃plant-based🍃 blend of ingredients including hyaluronic acid, vitamin E, witch hazel, and jojoba oil.

    A reviewer's before and after pictures which show her skin is much brighter and clearer
    A different reviewer holding the 1-ounce bottle

    Promising review: "I am so pleased with how the TruSkin serum is working, not only has my hyper pigmentation and discoloration completely subsided, but my skin feels so hydrated and supple! My skin has been put through the wringer these past few months because I started taking Spironolactone and using a topical retinoid to help with my acne. My skin was extremely dry and riddled with dark spots but after just a few weeks of using the TruSkin vitamin C facial serum, it looks and feels brand-new! It has definitely become a staple in my skincare routine." —Selena Sandoval

    Get if from Amazon for $21.97+ (available in two sizes).

    16. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant helps scrub away dead skin cells, leaving behind clear pores and a bright complexion. Apply it morning and night (after your cleanser and toner) and it'll leave ya lookin' as radiant as Ben Affleck when caught by the paps holding a whole tray of Dunkin' iced coffees.

    A reviewer showing before and after pictures of their skin
    The liquid exfoliant

    Promising review: "My skin misses summer and the higher humidity. Despite running humidifiers in different rooms and hydrating well enough, my skin was getting very dull and dry. Put my Differin on hold and decided to give this gentle exfoliant a try. WOW! Very impressed with the glow. Only applying every other day, once a day for now. Very pleased after a week of use." —K. Kafka

    Get it from Amazon for $13+ (available in two sizes). 

    17. OGX's Locking + Coconut Curls Air Dry Cream is an A+ scrunch-and-go option if you're looking to create a low-lift routine. Click through just some of the 8,600+ 5-star reviews and you'll also find that users were able to cut out super-expensive products in favor of this $8 miracle worker!

    the bottle of curl cream
    reviewer with soft looking waves in hair

    Promising review: "I found this product mentioned in an article about air-drying waves and curls. I am always looking for a great 'stay-at-home' styling product and with the excellent price point, I thought I would give it a shot. WOW! This styling cream is fantastic! My waves were soft and springy and my hair was super shiny. I am SO in love with it, that it may well replace some VERY expensive products from the salon. As an aside, it doesn’t add any volume, of course, but if you need volume, I found that it plays well with a texturizing spray." —Nilene Thompson-Finn

    Get it from Amazon for $7.97.

    18. Aveeno's Daily Moisturizing Body Oil Mist promises noticeably smoother skin in just a week thanks to vitamin E and fatty acid-rich ingredients like oat and jojoba oils. PS: Reviewers with sensitive skin (and even eczema) say it's a winner for them too. 

    reviewer image of the oil spray
    reviewer with soft skin after using the oil spray

    Promising review: "I love this product so much. Keeps your skin glowing and smelling good. The scent lasts for a great amount of hours. Comes in handy if you’re someone who sweats a lot. Will give you smooth skin as well. I highly recommend." —Kennasia Sarnae

    Get it from Amazon for $9.58+ (available in two sizes).

    19. RoC's Retinol Correxion Eye Cream — users swear by it to address puffiness, dark circles, and fine lines. One reviewer says it took 10 years off of their face in just five days!

    RoC tube
    Reviewer before and after photo

    Reviewers say patience is the key with this cream! It might take a couple of months to see results. (Note: This product contains parabens.)

    Promising review: "I don’t write reviews, and I'm a huge skeptic. This eye cream is awesome! I almost don’t believe it! The pictures are proof. I’ve been using it for three months. Twice a day! I am blown away by the results. It’s so affordable, and if you're like me, I’m not a huge skincare guru!! Amazing product! Very happy with it." —Vett

    Get it from Amazon for $12.99+ (available in two sizes).

    20. Fanola's No Yellow Shampoo busts brassy tones so you can keep your balayage in tip-top shape — a *must* given how much you spent on it! 

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $16.94 (available unscented or in coconut).

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    21. First Aid Beauty's KP Bump Eraser Body Scrub gets rid of pesky "chicken skin" — AKA those tiny bumps clinically known as keratosis pilaris — with glycolic and lactic acids as well as pumice buffing beads. After a good scrub down, the results will make you feel like you got a legitimate chemical peel!

    the purple bottle of exfoliator
    before and after of a reviewer's bumpy skin and then clear skin

    Promising review: "LOVE. I am a believer and this is now a permanent staple in my shower. It’s significantly reduced the bumps/tiny ingrown hairs I would get on my legs after shaving. Praise be." —Sarah Sledge

    Get it from Amazon for $18+ (available in three sizes).

    22. CeraVe's Hydrating Facial Cleanser combines hyaluronic acid, ceramides, and glycerin to rid your pores of makeup, dirt, and excess oil while also locking in moisture. It's certainly no secret, but if you've been looking for a sign that it's time to finally try it, consider this it. ⬇

    A reviewer's before and after photo which shows her skin much clearer and brighter
    The green and white bottle

    Promising review: "I can't rave enough about this product! It has the ability to really make your face glow. I have dealt with extremely dry skin for most of my life. There was not enough moisturizer in the world to get my skin to feel hydrated and quenched. Then, CeraVe entered my life! The hylauronic acid along with the ceramides rebuild your skin and turnover old cells to leave you glowing. I noticed a clear difference from the day that I began using the product. My skin felt more youthful, moisturized, hydrated, and radiant after the first use. If you feel like you are missing that glow to your skin, this is a staple on any bathroom vanity! This is a 10 out of 10 every single time!!!" —Andy

    Get it from Amazon for $18.39.

    23. Cuccio's Revitalizing Cuticle Oil is the answer if your nails have been hurting from cold weather. The natural formula hydrates dry skin and strengthens nails so you can work on growing them out, if that's something you've always dreamt of doing!

    a reviewer holding the milk- and honey-infused cuticle oil
    a different reviewer holding the pomegranate cuticle oil

    Promising review: "I’ve bought in various fragrances and all are a great value. I pick at my dry cuticles so these are a life saver and really moisturize the cuticle. Will keep purchasing!" —Helen C.

    Get it from Amazon for $9.87 (available in three sizes and nine scents).

    24. Tony Moly's octopus-shaped Tako Pore Black Head Scrub Stick gently removes blackheads, whiteheads, and excess sebum so your T-zone can get a much-deserved breather. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    See it in action on TikTok here

    Promising review: "I thought these were a gimmick. WRONG!! It works so very well. I was astounded at how clear and glowing my skin was after first use. I just turned 60 and have really nice skin for my age, but I do still have occasional clogged pores in my T-zone. This little cutie cleans out pores like a super powerful vacuum. I've been using about once a week and each time, skin is clearer than before. I am a firm believer and will definitely keep using. Great buy and cute packaging." —Fashion Ragazza

    Get it from Amazon for $12.50

    25. E.l.f.'s Poreless Putty Primer glides onto skin and fills in pores so your foundation goes on smooooooooth. This baby also has ultra-hydrating squalane so you don't have to worry about drying or cracking. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Check it out in action on TikTok here!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $10 (available in three shades). 

    26. Sol de Janeiro Brazilian Bum Bum Cream delivers on its promise to tighten and soften skin and give you an all-over glow, but really, reviewers seem to stick around for the intoxicating scent!

    Open tub of Brazilian bum bum cream with a product swatch
    person applying cream to thigh
    Amazon

    Promising review: “I've been eyeing this product for over a year. I've heard great reviews but thought the price was ridiculous. Well, I had a little extra money and treated myself and it's 100% worth the money. My skin is super soft, it has the smallest amount of sparkles to it but even without the glitter it does a great job making my skin glow. I was laying in bed and looked down because something caught my eye... it was the reflection from the light outside my window bouncing off my leg. My skin is so smooth it's like glass ahahaha. Anyway, the smell is fresh and the formula is great, it rubs in well but you still have a dewy moisturized feel for a while which I love." —the sparkles go everywhere

    Get it from Amazon for $48.

    27. Kenra's Platinum Blow-Dry Spray allows you to cut your drying time in HALF and acts as a thermal protectant and frizz tamer all the while. It's now racked up over 17,000 5-star reviews as well as a following on TikTok, sooo safe to say it's universally loved.

    Reviewer showing blown out hair after using product
    Reviewer holding product in hand

    Promising review: "This blow-dry spray is life changing! Seriously. I cut my time in half when I use this product. I have a mixture of 4a + 4b hair textures." —Lisa Lang Blakeney 

    Get it from Amazon for $16+ (available in three sizes and packs of one or two).

    28. L'Oréal Paris' Makeup Magic Skin Beautifier BB Cream offers sheer to light buildable coverage so if your main concern when it comes to makeup is looking like you caked on foundation, that won't be an issue! 

    before photo of a reviewer with no bb cream
    after of a reviewer with the bb cream and a noticeably smoother complexion

    Promising review: "Not going to lie, I LOATHE foundation...so I expected to hate this too. But I LOVE IT! I'm 54 and so is my skin. I also love the sun and outdoors. I tried it on a whim and now I use it every day. It's sheer, light and very smooth. You can't feel it and after a few hours you really can't see the 'made up' look anymore. I feel like it looks like my skin but better. A few tips: 1) use primer and let it dry fully 2) It does not hide imperfections; just makes them less glaring. 3) Setting powder is great idea for finishing. I wasn't looking for perfect, just a bit better and this is it!" —Michele Davis

    Get it from Amazon for $9.98 (available in four shades and green for color correction). 

    29. BestLand's Matte Liquid Lipstick Set comes with six fade- and smudge-proof lippies that reviewers say are right on par with expensivo competitors like Tarte, Nars, Stila, and Kylie Cosmetics. 

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $8.49 (available in three color sets).

    30. Elizavecca's Milky Piggy Carbonated Bubble Clay Mask exfoliates and detoxifies skin with a combination of carbonated water, collagen, green tea, charcoal, and clay. And the fact that it erupts in a face full of selfie-friendly bubbles after three to five minutes? Well, that's just icing on the cake. 

    reviewer wearing the bubbly face mask
    same reviewer with freshly washed face

    Promising review: "Where do I start? Love, love, love. I use this as my final cleaning step on days when I wear makeup, which isn't every day. After using this for a week, I've noticed a HUGE difference in acne, dark spots, oil and dullness. Like, holy cow. How can something so inexpensive AND fun, be part of my nightly regime?! I apply a thin layer of the mask on slightly damp skin, let it bubble up and leave it on for 20–25 minutes, then I use warm water to remove all of the foam. My skin is glowing and I will definitely keep buying this! I need a larger container! Lol." —Amazon Customer

    Get it from Amazon for $9.88.

    31. L'Oreal Paris Makeup's True Match Lumi Glotion delivers a sunkissed, natural glow even if you CAN'T STAND the sun and would rather fake it than sweat your buns off outdoors in pursuit of a tan. 

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot

    Get it from Amazon for $12.99+ (available in four shades).

    32. Mielle Organics' Rosemary Mint Scalp & Hair Strengthening Oil has gone TikTok viral for a reason. The $9 bottle of biotin-infused magic nourishes your scalp and encourages growth no matter your hair type (though it was formulated with types 3a to 4c in mind!), porosity level, or whether you have braids or even chemically-treated hair. 

    Promising review: "I was influenced by social media and had to try this out — it absolutely lived up to the hype! I've been using hair oil for a few months, but the other brand I used was making my hair too oily after washes and didn't seem to help much with hair growth. I've used this oil twice so far, and I'm really impressed at the high quality for the price. The smell (rosemary and mint) is very soothing; I left the oil in overnight and it didn't spread to my pillows and ruin my sheets. Will definitely repurchase!" —Rachel

    Get it from Amazon for $9.24.

    33. Cosmedica Skincare's Hyaluronic Acid Serum visibly plumps, hydrates, and smoothes skin at SUCH a deliciously affordable price, you won't cry when it's time to repurchase it. 

    reviewer's before and after showing the serum got rid of red irritated bumps on their cheek
    another reviewer showing off their breakout-free skin

    Promising review: "I love this product! I use it before my moisturizer and makeup during the day and then before my serums at night. It has definitely helped my 56-year-old skin — people think I'm 40! It does work best if you apply it to clean skin, wait until it absorbs, and then add moisturizer. It does make your skin seem tight when you apply it but that's where using moisturizer comes in. The combination of the two really helps me keep my skin looking great. I am a beauty product lover (in all price categories) and for the money, this is a great product. I've tried other hyaluronic acid products and always come back to this one. This is a beauty staple for me." —Kerry

    Get it from Amazon for $8.99+ (available in four sizes).

    34. Acure's Brightening Facial Scrub — with sea kelp and French green clay cleanses — softens, detoxifies, and evens out skin tone when used three times a week.

    Promising review: "I am a skincare lover; I probably have $5,000 worth of skincare products and this is definitely a staple in my routine. I use this about three times a week in the shower and it gives my face a nice glow. I have sensitive skin and this is great. Instead of spending money on an exfoliant,  purchase this and save your money for a good serum!" —Jill

    Get it from Amazon for $9.89

    35. La Roche-Posay's Hydrating Gentle Cleanser was made for sensitive faces as its milky formula preserves your skin's natural protective barrier and pH level.

    A reviewer holding the bottle
    a reviewer showing how easily the cleanser removes makeup

    Promising review: "Arrived fast and is very gentle on my skin. I use it morning and night, apply it to dry skin, and give it a good rub. Then I wash it off with a hot face cloth. The combination has left my skin glowing and feeling really clean. I even use less foundation now as my skin is so happy. Definitely recommend this product for normal to slightly dry skin." —Amazon Customer

    Get it from Amazon for $16.99+ (available in two sizes).

    36. Revlon's oil-absorbing volcanic face roller works just like your go-to oil-blotting sheets but doesn't create any extra waste! Just roll the mattifying stick all over your T-zone (or anywhere else that gets greasy) and it'll soak up excess oil.

    Revlon oil-absorbing volcanic face roller
    Gif of reviewer using Revlon oil-absorbing volcanic face roller

    And no, the volcanic roller doesn't mess up makeup!

    Promising review: "Great addition to any skincare routine, particularly for those with oily skin. It is amazing how good it actually works!! I have combination skin and I get really oily around my T zone, so the roller feature makes it really easy to target that oily area better while avoiding the more dry areas of my face. Works really well for at-home and on-the-go use. It is super portable and small enough to toss into a purse or carry-on, making it perfect for travel or use throughout the day. It's a great value for the price, and the results are noticeable. Do yourself a favor and buy!" —Olivia

    Get it from Amazon for $6.82.

    37. Elizabeth Mott's Thank Me Later Eye Primer guarantees that the next time you spend a whole afternoon nailing a Mikayla Nogueira look, it won't immediately melt off your face the second you step foot outdoors.

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — Mac, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    38. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "I have struggled with dark circles under my eyes all my life. I have looked for a concealer that would blend well and cover for my whole life. I am 39-years-old. This product has changed my life. I put it under my eyes and on my lids. Then I apply a light amount of setting powder to set the formula. It is just watery enough to blend quickly and dry quickly, but it is completely opaque. And I really think, in combination with my skin care regimen, it has helped to diminish the look of my dark circles completely over time. I have never just gone through tubes of product over and over again, because I use it so much and love it so much, but I have with his one. It truly has been my Holy Grail concealer and I hope to never be without it.  Try it, it really is great!" —Amazon reviewer

    Get it from Amazon for $8.08 (available in 18 shades).

    Want more? Check out a former  full review of Maybelline's Instant Age Rewind Concealer.

    39. Color Wow's Dream Coat Supernatural Spray is just the ticket if you're looking to combat frizz, protect against heat tools, and give you a niiiiice shiny finish. You've heard of glass skin... but now it's time for glass hair! 

    bottle of color wow spray
    before and after of a model with frizzy hair and then smooth hair
    Sephora

    Promising review: "I have curly frizzy hair and this stuff is like magic for my blowouts. Bought this in the travel size for a trip to Florida and fell in love. It protected my hair from the humidity so well. Purchased the full size bottle immediately after I got back. Best. Product. Ever." —SamSam24

    Get it from Amazon for $28+ or Sephora for $12+ (available in two sizes).

    40. NYX's The Brow Glue keeps your eyebrows in place all day long — whether you're sitting in a climate-controlled office or running the NYC marathon in a downpour. It's seriously that good!

    BuzzFeeder holding the tube of eyebrow gel
    before and after of a models brows showing how the gel defines and lengthens hair
    Chelsea Stuart / BuzzFeed, Amazon

    I typically wear very little makeup, but there's something about doing my brows that makes me feel more put together. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhes them up with next to no effort.

    Promising review: "I have always laminated my brows and that's $190 every 3–5 weeks. So I decided to take a break and use brow gel. I bought this thinking I'd hate it and it would be difficult, but guess what? I NEVER WENT BACK to laminating. My brows look so nice and like they've been freshly laminated. I can shape my brows any way I want and they will not move once I put them in place which is amazing for when I'm working long shifts. I'm so happy and they don't feel crunchy!" —Carlos Barrios Gavidia

    Get it from Amazon for $9.97 (available in five shades).

    41. Touch in Sol's No Poreblem Primer smoothes out pores and uneven textures so your foundation goes on without a hitch. With green tea extract, the formula also energizes your skin while it's at it. 🍵

    reviewer wearing no poreblem primer
    reviewer holding no poreblem primer

    Touch in Sol is a small, POC-owned brand from South Korea that aims to make makeup fun and exciting!

    Promising review: "I am obsessed! Doesn't make me break out, goes on easily, and a little goes a long way so I know the bottle will last a bit. I've used it with liquid foundation and BB cream. Both look so much better with this as a base. Packaging is adorable! Highly recommend." —N. Donnelly

    Get it from Amazon for $11.90.

    42. Peripera's Ink Velvet Lip Tint is just the ticket for days when you want to put in as little effort as possible. Swipe on the long-lasting emollient formula and go about your day as usual — no sipping through a straw or eating your salad like a Kardashian — because it's that dang durable.

    reviewer wearing the coral link ink and holding the product
    reviewer in a pink shade

    Promising review: "A little goes a long way and lasts for a few hours depending on how much you eat, drink, or mess with your lips. I’ll be a repeat customer as long as the quality stays consistent. I often get compliments, too :)" —LizG

    Get it from Amazon for $9.90+ (available in 38 shades).

    43. Thayers' Witch Hazel Facial Toner tightens up pores, reduces redness, and keeps oil production in check with rose petal water, witch hazel extract, and aloe vera. As far as curb appeal goes (or counter, if you will), we also love that the bottle looks like it came from an old-timey apothecary.

    A reviewer holding the red and white bottle which says the toner has been in production since 1847
    A reviewer's before and after photos which show them first with lots of acne and then with very minimal acne

    Promising review: "I have an oily forehead and very dry cheeks and jaw area. I coupled this product with Naturium Niacinamide Face Serum and CeraVe Hydrating Facial Cleanser and the trio had done WONDERS for my skin and pores. Since implementing the new routine, my skin is glowing nonstop with zero break out periods. I HIGHLY recommend getting all three but this product specifically has closed up my pores and makes my skin feel incredibly fresh to the touch." —Diamond Cooper

    Get it from Amazon for $10.95 (available in two sizes and six scents).

    44. Verb's Ghost Oil has reviewers raving. Comb through the 7,000+ 5-star Amazon reviews and you'll find plenty of people saying that 2–3 drops of this applied from roots to ends gives them body, fullness, and a polished look without any heat tools or extra effort because the latter is what we're all really trying to avoid...

    model pumping the oil into their palm
    two models running their hands through their hair
    Sephora

    Here's BuzzFeeder Elizabeth Lilly's stamp of approval: 

    "I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. Or, it's great for putting in your hair before air drying. I always keep a bottle in my medicine cabinet!"

    Promising review: "Verb is absolutely KILLING the game. Omg I am actually so happy with this purchase. I’m Filipino, and we typically have thick, coarse hair. Unfortunately I have an ungodly amount of frizz that I was looking to get rid of. This definitely does the job!!!!" —Avavalentinn

    Get it from Amazon for $20 or Sephora for $20.

    45. Garnier's SkinActive Micellar Cleansing Water works as a cleanser and makeup remover. Use it in the a.m. and p.m. to hit refresh on your face before applying your regular moisturizer and serum.

    Promising review: "I had never heard of micellar water until I stumbled upon it while browsing online. Turns out, it's the product I've needed all my life. No more complicated makeup and cleansing routines — simply use a cotton pad to wipe this product all over your face and neck. It has a clean smell, leaves no residue, removes even the most stubborn waterproof mascara and lipstick, and even leaves your face with a beautiful matte finish. Even on days when I wear no makeup, I still use it to give my skin a clean, non-shiny glow. Throw away all those expensive makeup removers, wipes, etc., and get this product instead. You won't be disappointed." —Julie K.

    Get it from Amazon for $8.22+ (available individually or in a pack of two).

    46. Laneige's Lip Sleeping Mask keeps your pout nice 'n' soft throughout the winter months when it tends to get dry and cracked.

    the laneige lip sleeping mask in a pink jar next to assorted berries
    Amazon

    Promising review: "I have been reading reviews about this product for some time and I was a little bit skeptical. No more! This product works great!!! My lips chap very easily, even if I wear lipstick and lipgloss all day long. I have tried so many balms! Some better than others, but none of them worked like this product. Besides, I have been using it now for over a month and the jar is still almost full. It is a very good value, especially since I bought it on sale. I will definitely buy it again. And again. :)" —Miriam B. 

    Get it from Amazon for $24 (available in seven flavors).

    47. Belif's lightweight moisture bomb improves elasticity, leaves behind a dewy glow, and — my favorite part — tingles your skin with a cooling sensation.

    A reviewer's photo of the white and black moisturizer container
    before and after of a model with dry skin and then shiny, hydrated skin

    Use it as a primer before applying makeup, wear it overnight for an extra boost of hydration, or mix it with your favorite foundation to create a lightly tinted moisturizer. The options are endless!

    Promising review: "I have been using this moisturizer for about two years now! I wanted to use something a bit more inexpensive that was similar to the luxury brand I had been using before! They are not identical, but Belif has done wonders for my skin! It is extremely moisturizing but still very lightweight! And it gives you this beautiful glow! It also doesn't have a strong scent, but I don't know for certain if it has fragrance so if your skin is sensitive to that, I recommend checking before purchasing. :)" —Maya

    Get it from Amazon for $22+ (available in two sizes).

    48. Milani's Make It Last 3-in-1 Setting Spray and Primer is a godsend for sweaty bbs everywhere.  Spray it on after you're done with your makeup and it'll lock in your look for 16 hours — no creases, smudges, or streaks in sight. 

    Reviewer holding the Make It Last Milani three-in-one setting spray and primer
    reviewer with a full face of makeup set by Milani Make it last

    Promising review: "I have been on the hunt for a good setting spray that will actually work for my super oily acne-prone skin. I even splurged and got the highly praised Charlotte Tilbury setting spray. This Milani one is so much better! I have way less makeup transfer to a mask (as a nurse I'm wearing a face mask for 12+ hours) and my makeup is no longer easily melting/sweating/wiping away off my face. If you've been struggling like me, you need this." —Stef

    Get a pack of two from Amazon for $17.98 (available in four styles and individually).

    49. Oribe's Dry Texturizing Spray volumizes your coif and can even replace your dry shampoo as the formula's patented polymers absorb oil at your roots! Idk about you, but I love a multi-tasking product more than just about anything. 

    reviewer with volumized hair
    oribe dry texturing spray

    Promising review: Hands down the BEST product I have ever purchased. IN. MY. LIFE! I have super thin, fine hair and have always searched for something to make my hair look semi-normal...this is it! I recently cut my hair in a medium bob with beachy waves (that style that only looks good if you have thick, beautiful hair). After curling, I spray a generous amount all through my hair and brush it out. My hair looks like it has tripled in volume, and it lasts all day long. It's not super touchable soft, but definitely better than hairspray." —JayKHN

    Get it from Amazon for $26+ (available in two sizes). 

    50. Aztec Secret's Indian Healing Clay Mask deeply (and I mean *deeply*) penetrates your pores and vacuums out impurities so well that it's racked up more than 72,000+ 5-star ratings.

    reviewer wears Aztec Secret Indian Healing Clay Mask on face
    on left, reviewer's chin area covered in acne. on right, same reviewer's chin with less acne after using the clay mask once a week

    Promising review: "A consistent staple in my beauty regime for years. This face mask is my ultimate favorite. And it’s a reasonable price for how much you get. It does tighten up and becomes brick hard when it dries. But the results are fantastic. A little goes a long way. Pros: Deep cleans skin and pores, soften skins, keeps skin clear, comes with a lot of product. Cons: Can’t think of any, that’s why I keep buying it. Lol. Overall: I’ve used high-end and low-end facial products. Ultimately, this face mask leaves my skin refreshed, tightened, and looking healthy." —Sweetheart23

    Get it from Amazon for $14.95+ (available in two sizes).

    51. Radha Beauty's Rosehip Oil addresses all sorts of skin concerns (think: blemishes, fine lines, age spots, and scarring) thanks to its natural vitamin-, antioxidant-, and essential fatty acid-filled formula. If you're trying to combat more than one issue and want to keep your routine simple, try this baby out!

    reviewer's before photo showing redness and acne
    reviewer's after photo showing almost completely clear skin

    Promising review: "This is my daily staple. I use twice daily on my face and neck. It is literally the best for skin. My skin is dewy, clear, smooth, and radiant. I live in a very dry environment at high altitude with extreme winter temperatures and the oil provides a nice barrier to the elements." —Victoria

    Get it from Amazon for $14.95.

    52. Moroccanoil's Mending Infusion Styling Hair Serum nourishes (and noticeably seals) split ends in a pinch so if you've still got a few weeks left before your next haircut, no one will be the wiser. 

    blue bottle of hair serum
    before and after of a model with frizzy wavy hair and then smooth wavy hair
    Sephora

    Promising reviews: "Now the only real cure for split ends is to cut them off. But if you routinely use chemicals on your hair, this will be your friend. While it doesn’t replace a haircut, it aids in preventing breakage!" —myvenusintaurus

    "This product has helped my hair look healthier. The first visible improvement was how much it helped tamed my frizz and smooth it out. It also slowly helped with minimizing the appearance of my damaged ends. Def worth a try!" —BellaLilliana

    Get it from Amazon or Sephora for $30.

    53. Neutrogena's Hydro Boost Water Gel gives your skin a big ol' gulp of hydration with a hyaluronic acid–based water-gel formula. Use it at night and you'll wake up with baby-soft skin.

    BuzzFeed Editor Kayla Suazo with clear skin
    gif of hand scooping up product from blue jar
    Kayla Suazo / BuzzFeed

    Promising review: "Neutrogena's Hydro Boost Hyaluronic Acid Hydrating Water Gel is a game changer. The lightweight gel absorbs quickly, leaving my skin refreshed and plump. Its fragrance, although not the strongest, smells good and is great for sensitive skin. A little goes a long way, making it worth the investment. Highly recommend for a radiant glow!!" —Eri

    Get it from Amazon for $11.59+ (available in three sizes).

    54. And K18's Leave-In Molecular Repair Hair Mask is a must-have for anyone who regularly bleaches, colors, or styles their hair with heat tools. The four-minute miracle worker repairs all sort of damage and leaves you with silky, straight-from-the-salon tresses. 

    a buzzfeed editor with soft blonde hair
    a bottle of k18 repair hair mask
    Melanie Aman / BuzzFeed, Sephora

    And here's more from my BF Shopping colleague Melanie Aman:

    "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a itty bitty tester on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

    Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). 

    I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 5-mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."

    Get it from Amazon or Sephora for $29+ (available in two sizes).

    Reviews in this post have been edited for length and/or clarity.