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    45 Viral TikTok Beauty Products That Actually Work — And We Have The Receipts

    Shout out to this cult-fave $8.50 E.l.f Poreless Putty Primer that can't stay in stock to save its own life.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Urban Skin Rx's Even Tone Cleansing Bar, a 3-in-1 cleanser, exfoliator, and brightening mask that reviewers rave about for helping fade acne scars and dark spots, even out skin tone, and help prevent acne breakouts. 

    Before and after image of reviewer with evened out skin tone
    Reviewer holding the jar of cleanser

    Promising review: "10/10. I bought it after watching many TikToks about this product. I'm so glad I did. It made my face really even and I rarely get acne anymore." —Julie

    Get it from Amazon for $12.90+ (available in two sizes). 

    2. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price).

    3. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

    Get it from Amazon for $8.50.

    4. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get it from Amazon for $12 (available in three sizes). 

    5. A pack of the internet-beloved Mighty Match Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway 

    Get it from Amazon for $12.99.

    6. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.70.

    7. Glow Recipe's Watermelon Glow, a pore-tightening facial toner that will not just get Harry Styles' "Watermelon Sugar" stuck in your head until the end of time, but will also use the combined power of hyaluronic acid and tea tree extract to soothe and even out your skin for a dewy glow ✨.  

    before and after image of reviewer with irritated skin getting cleared up
    Reviewer holding pink bottle of product

    Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS

    Get it from Amazon for $15+ (available in two sizes). 

    8. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $8.50.

    9. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $11.88

    10. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    11. Etude House's Soonjung 2x Barrier Intense Cream, a skin-repairing moisturizer cream that strengthens skin barrier to help maintain moisture and soothe dry, irritated skin. Basically, if your face is feeling *parched*, this repairing cream might just be the tall glass of water it's looking for. 

    Promising review: "I got this after watching a skincare TikTok. At first I didn't think much of it. Now it's one of my favorite products. It's great for my sensitive skin. It moisturizes well and it really restored my skin's barrier layer. I love it! This made me a huge believer in my skincare TikTok guy. After years of buying expensive skincare from Sephora I am a total convert to great quality yet affordable Korean skincare products. I have seen my skin change over the last few weeks. Etude House is amazing. Get it!" —Jill C Peterson

    Get it from Amazon for $17

    12. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    Reviewer's hair before using the pillow with less volume, and after using it with more

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $9.49 (available in 23 colors and three sizes).

    13. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Reviewer showing results of using Revlon volcanic facial roller
    Revlon volcanic roller ball

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $12.99

    14. Paula's Choice Salicylic Acid Exfoliant, a true skincare MVP that reviewers swear by for reducing the size of pores, dealing with acne and redness, and helping tighten and rejuvenate skin. It's designed to work on all skin types and a lot of reviewers noticed *next day* results. 

    Reviewer before image with redness in skin
    Reviewer after image with clearer skin

    Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest) . And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." —Mariel Garza

    Get it from Amazon for $11+ (available in three sizes). 

    15. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple. 

    Reviewer with press on clear nails with white tips
    Reviewer with press on clear nails with rainbow tips

    Promising review: "I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige

    Get it from Amazon for $14.99+ (available in 12 styles). 

    16. Maybelline's Lash Sensational Sky High mascara, which has earned itself a spot in any standard beauty arsenal — not only does it build like a dream, but it lives up to its "sky high" name, giving you a ton of length without clumping or weighing lashes down. 

    Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade

    Get it from Amazon for $8.98+ (available in five shades). 

    17. A popular foot exfoliant foot peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and it just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme

    Get it from Amazon for $19.99

    18. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    reviewer with an irritated scalp and after pic with the redness gone
    Emma Lord/BuzzFeed, www.amazon.com

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98 (available in three colors).

    19. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it in quarantine to help with dry and painful skin on their hands from handwashing and sanitizing.

    A model rubbing bio-oil on their hands
    Reviewer with acne scars and an after image of the scars faded

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    Get it from Amazon for $8.92+ (available in four sizes and two bundles).

    20. A dual hair dryer and brush to dry your hair as you style it and give your do an incredible amount of volume and shine, without the cost of a pricey blowout.

    Reviewer with styled, blown out hair
    Reviewer holding the hair drying brush

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this on TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney

    Get it from Amazon for $34.88 (available in three styles).

    21. Plus a heatless curling rod headband that you can wrap your hair into before you go to bed at night, then wake up in the morning with big lustrous curls (and no heat damage from your frenemy the curling iron!). 

    Reviewer with long hair in wide curls
    Contents of the set in a cheetah print laid out

    Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair! 

    Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

    Get it from Amazon for $11.99 (available in three colors).